Reference population Autonomous City and Community Financial activities Total Total Persons National Total Total 36.663.412 Total Persons National Total Some financial activity researched 18,5 Total Persons National Total Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 13,4 Total Persons National Total Taking out a loan or access to credit from banks or other financial providers 4,3 Total Persons National Total Buying or selling stocks or shares, bonds, funds or other financial investment products 5,1 Total Persons Andalucía Total 6.535.565 Total Persons Andalucía Some financial activity researched 15,4 Total Persons Andalucía Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 12,4 Total Persons Andalucía Taking out a loan or access to credit from banks or other financial providers 3,1 Total Persons Andalucía Buying or selling stocks or shares, bonds, funds or other financial investment products 2,1 Total Persons Aragón Total 995.748 Total Persons Aragón Some financial activity researched 19 Total Persons Aragón Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 14,1 Total Persons Aragón Taking out a loan or access to credit from banks or other financial providers 5,6 Total Persons Aragón Buying or selling stocks or shares, bonds, funds or other financial investment products 4,5 Total Persons Asturias, Principado de Total 755.000 Total Persons Asturias, Principado de Some financial activity researched 15,7 Total Persons Asturias, Principado de Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 12 Total Persons Asturias, Principado de Taking out a loan or access to credit from banks or other financial providers 4,1 Total Persons Asturias, Principado de Buying or selling stocks or shares, bonds, funds or other financial investment products 4,2 Total Persons Balears, Illes Total 953.213 Total Persons Balears, Illes Some financial activity researched 19,8 Total Persons Balears, Illes Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 14,8 Total Persons Balears, Illes Taking out a loan or access to credit from banks or other financial providers 5,7 Total Persons Balears, Illes Buying or selling stocks or shares, bonds, funds or other financial investment products 5,3 Total Persons Canarias Total 1.774.885 Total Persons Canarias Some financial activity researched 17,5 Total Persons Canarias Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 13,2 Total Persons Canarias Taking out a loan or access to credit from banks or other financial providers 4,9 Total Persons Canarias Buying or selling stocks or shares, bonds, funds or other financial investment products 2,2 Total Persons Cantabria Total 444.704 Total Persons Cantabria Some financial activity researched 18,9 Total Persons Cantabria Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 14 Total Persons Cantabria Taking out a loan or access to credit from banks or other financial providers 4,4 Total Persons Cantabria Buying or selling stocks or shares, bonds, funds or other financial investment products 6,4 Total Persons Castilla y León Total 1.752.324 Total Persons Castilla y León Some financial activity researched 17,5 Total Persons Castilla y León Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 13,8 Total Persons Castilla y León Taking out a loan or access to credit from banks or other financial providers 2,8 Total Persons Castilla y León Buying or selling stocks or shares, bonds, funds or other financial investment products 5,3 Total Persons Castilla-La Mancha Total 1.575.515 Total Persons Castilla-La Mancha Some financial activity researched 14,8 Total Persons Castilla-La Mancha Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 11,5 Total Persons Castilla-La Mancha Taking out a loan or access to credit from banks or other financial providers 3,9 Total Persons Castilla-La Mancha Buying or selling stocks or shares, bonds, funds or other financial investment products 3,3 Total Persons Cataluña Total 6.035.525 Total Persons Cataluña Some financial activity researched 22,5 Total Persons Cataluña Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 15,7 Total Persons Cataluña Taking out a loan or access to credit from banks or other financial providers 5 Total Persons Cataluña Buying or selling stocks or shares, bonds, funds or other financial investment products 6,5 Total Persons Comunitat Valenciana Total 4.038.262 Total Persons Comunitat Valenciana Some financial activity researched 20 Total Persons Comunitat Valenciana Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 14 Total Persons Comunitat Valenciana Taking out a loan or access to credit from banks or other financial providers 4,2 Total Persons Comunitat Valenciana Buying or selling stocks or shares, bonds, funds or other financial investment products 5 Total Persons Extremadura Total 788.228 Total Persons Extremadura Some financial activity researched 13,9 Total Persons Extremadura Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 10 Total Persons Extremadura Taking out a loan or access to credit from banks or other financial providers 4,9 Total Persons Extremadura Buying or selling stocks or shares, bonds, funds or other financial investment products 4,5 Total Persons Galicia Total 1.990.151 Total Persons Galicia Some financial activity researched 14,4 Total Persons Galicia Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 10,4 Total Persons Galicia Taking out a loan or access to credit from banks or other financial providers 3,1 Total Persons Galicia Buying or selling stocks or shares, bonds, funds or other financial investment products 4,8 Total Persons Madrid, Comunidad de Total 5.328.432 Total Persons Madrid, Comunidad de Some financial activity researched 22,2 Total Persons Madrid, Comunidad de Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 14,7 Total Persons Madrid, Comunidad de Taking out a loan or access to credit from banks or other financial providers 5,7 Total Persons Madrid, Comunidad de Buying or selling stocks or shares, bonds, funds or other financial investment products 8,5 Total Persons Murcia, Región de Total 1.178.452 Total Persons Murcia, Región de Some financial activity researched 14 Total Persons Murcia, Región de Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 10,6 Total Persons Murcia, Región de Taking out a loan or access to credit from banks or other financial providers 2,5 Total Persons Murcia, Región de Buying or selling stocks or shares, bonds, funds or other financial investment products 3,8 Total Persons Navarra, Comunidad Foral de Total 502.205 Total Persons Navarra, Comunidad Foral de Some financial activity researched 18,9 Total Persons Navarra, Comunidad Foral de Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 12,8 Total Persons Navarra, Comunidad Foral de Taking out a loan or access to credit from banks or other financial providers 4,3 Total Persons Navarra, Comunidad Foral de Buying or selling stocks or shares, bonds, funds or other financial investment products 6 Total Persons País Vasco Total 1.649.817 Total Persons País Vasco Some financial activity researched 17,4 Total Persons País Vasco Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 10,9 Total Persons País Vasco Taking out a loan or access to credit from banks or other financial providers 2,8 Total Persons País Vasco Buying or selling stocks or shares, bonds, funds or other financial investment products 7,1 Total Persons Rioja, La Total 240.885 Total Persons Rioja, La Some financial activity researched 13,5 Total Persons Rioja, La Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 8,4 Total Persons Rioja, La Taking out a loan or access to credit from banks or other financial providers 3,7 Total Persons Rioja, La Buying or selling stocks or shares, bonds, funds or other financial investment products 5,3 Total Persons Ceuta Total 60.084 Total Persons Ceuta Some financial activity researched 13,7 Total Persons Ceuta Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 9 Total Persons Ceuta Taking out a loan or access to credit from banks or other financial providers 5,5 Total Persons Ceuta Buying or selling stocks or shares, bonds, funds or other financial investment products 2,1 Total Persons Melilla Total 64.417 Total Persons Melilla Some financial activity researched 32,9 Total Persons Melilla Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 25,3 Total Persons Melilla Taking out a loan or access to credit from banks or other financial providers 12,6 Total Persons Melilla Buying or selling stocks or shares, bonds, funds or other financial investment products 1,6 Internet users in the last 3 months National Total Total 35.107.949 Internet users in the last 3 months National Total Some financial activity researched 19,3 Internet users in the last 3 months National Total Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 14 Internet users in the last 3 months National Total Taking out a loan or access to credit from banks or other financial providers 4,4 Internet users in the last 3 months National Total Buying or selling stocks or shares, bonds, funds or other financial investment products 5,3 Internet users in the last 3 months Andalucía Total 6.209.192 Internet users in the last 3 months Andalucía Some financial activity researched 16,2 Internet users in the last 3 months Andalucía Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 13,1 Internet users in the last 3 months Andalucía Taking out a loan or access to credit from banks or other financial providers 3,3 Internet users in the last 3 months Andalucía Buying or selling stocks or shares, bonds, funds or other financial investment products 2,2 Internet users in the last 3 months Aragón Total 957.994 Internet users in the last 3 months Aragón Some financial activity researched 19,7 Internet users in the last 3 months Aragón Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 14,7 Internet users in the last 3 months Aragón Taking out a loan or access to credit from banks or other financial providers 5,8 Internet users in the last 3 months Aragón Buying or selling stocks or shares, bonds, funds or other financial investment products 4,7 Internet users in the last 3 months Asturias, Principado de Total 700.452 Internet users in the last 3 months Asturias, Principado de Some financial activity researched 16,9 Internet users in the last 3 months Asturias, Principado de Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 13 Internet users in the last 3 months Asturias, Principado de Taking out a loan or access to credit from banks or other financial providers 4,4 Internet users in the last 3 months Asturias, Principado de Buying or selling stocks or shares, bonds, funds or other financial investment products 4,5 Internet users in the last 3 months Balears, Illes Total 918.297 Internet users in the last 3 months Balears, Illes Some financial activity researched 20,5 Internet users in the last 3 months Balears, Illes Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 15,3 Internet users in the last 3 months Balears, Illes Taking out a loan or access to credit from banks or other financial providers 5,9 Internet users in the last 3 months Balears, Illes Buying or selling stocks or shares, bonds, funds or other financial investment products 5,6 Internet users in the last 3 months Canarias Total 1.706.384 Internet users in the last 3 months Canarias Some financial activity researched 18,2 Internet users in the last 3 months Canarias Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 13,8 Internet users in the last 3 months Canarias Taking out a loan or access to credit from banks or other financial providers 5,1 Internet users in the last 3 months Canarias Buying or selling stocks or shares, bonds, funds or other financial investment products 2,3 Internet users in the last 3 months Cantabria Total 419.415 Internet users in the last 3 months Cantabria Some financial activity researched 20,1 Internet users in the last 3 months Cantabria Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 14,8 Internet users in the last 3 months Cantabria Taking out a loan or access to credit from banks or other financial providers 4,6 Internet users in the last 3 months Cantabria Buying or selling stocks or shares, bonds, funds or other financial investment products 6,8 Internet users in the last 3 months Castilla y León Total 1.659.510 Internet users in the last 3 months Castilla y León Some financial activity researched 18,4 Internet users in the last 3 months Castilla y León Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 14,6 Internet users in the last 3 months Castilla y León Taking out a loan or access to credit from banks or other financial providers 3 Internet users in the last 3 months Castilla y León Buying or selling stocks or shares, bonds, funds or other financial investment products 5,6 Internet users in the last 3 months Castilla-La Mancha Total 1.510.393 Internet users in the last 3 months Castilla-La Mancha Some financial activity researched 15,4 Internet users in the last 3 months Castilla-La Mancha Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 11,9 Internet users in the last 3 months Castilla-La Mancha Taking out a loan or access to credit from banks or other financial providers 4,1 Internet users in the last 3 months Castilla-La Mancha Buying or selling stocks or shares, bonds, funds or other financial investment products 3,5 Internet users in the last 3 months Cataluña Total 5.853.183 Internet users in the last 3 months Cataluña Some financial activity researched 23,2 Internet users in the last 3 months Cataluña Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 16,1 Internet users in the last 3 months Cataluña Taking out a loan or access to credit from banks or other financial providers 5,2 Internet users in the last 3 months Cataluña Buying or selling stocks or shares, bonds, funds or other financial investment products 6,7 Internet users in the last 3 months Comunitat Valenciana Total 3.867.169 Internet users in the last 3 months Comunitat Valenciana Some financial activity researched 20,9 Internet users in the last 3 months Comunitat Valenciana Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 14,6 Internet users in the last 3 months Comunitat Valenciana Taking out a loan or access to credit from banks or other financial providers 4,4 Internet users in the last 3 months Comunitat Valenciana Buying or selling stocks or shares, bonds, funds or other financial investment products 5,3 Internet users in the last 3 months Extremadura Total 726.137 Internet users in the last 3 months Extremadura Some financial activity researched 15 Internet users in the last 3 months Extremadura Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 10,9 Internet users in the last 3 months Extremadura Taking out a loan or access to credit from banks or other financial providers 5,3 Internet users in the last 3 months Extremadura Buying or selling stocks or shares, bonds, funds or other financial investment products 4,9 Internet users in the last 3 months Galicia Total 1.840.425 Internet users in the last 3 months Galicia Some financial activity researched 15,6 Internet users in the last 3 months Galicia Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 11,3 Internet users in the last 3 months Galicia Taking out a loan or access to credit from banks or other financial providers 3,4 Internet users in the last 3 months Galicia Buying or selling stocks or shares, bonds, funds or other financial investment products 5,2 Internet users in the last 3 months Madrid, Comunidad de Total 5.207.802 Internet users in the last 3 months Madrid, Comunidad de Some financial activity researched 22,7 Internet users in the last 3 months Madrid, Comunidad de Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 15,1 Internet users in the last 3 months Madrid, Comunidad de Taking out a loan or access to credit from banks or other financial providers 5,8 Internet users in the last 3 months Madrid, Comunidad de Buying or selling stocks or shares, bonds, funds or other financial investment products 8,7 Internet users in the last 3 months Murcia, Región de Total 1.124.410 Internet users in the last 3 months Murcia, Región de Some financial activity researched 14,6 Internet users in the last 3 months Murcia, Región de Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 11,1 Internet users in the last 3 months Murcia, Región de Taking out a loan or access to credit from banks or other financial providers 2,6 Internet users in the last 3 months Murcia, Región de Buying or selling stocks or shares, bonds, funds or other financial investment products 4 Internet users in the last 3 months Navarra, Comunidad Foral de Total 480.854 Internet users in the last 3 months Navarra, Comunidad Foral de Some financial activity researched 19,7 Internet users in the last 3 months Navarra, Comunidad Foral de Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 13,3 Internet users in the last 3 months Navarra, Comunidad Foral de Taking out a loan or access to credit from banks or other financial providers 4,5 Internet users in the last 3 months Navarra, Comunidad Foral de Buying or selling stocks or shares, bonds, funds or other financial investment products 6,3 Internet users in the last 3 months País Vasco Total 1.579.781 Internet users in the last 3 months País Vasco Some financial activity researched 18,2 Internet users in the last 3 months País Vasco Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 11,4 Internet users in the last 3 months País Vasco Taking out a loan or access to credit from banks or other financial providers 2,9 Internet users in the last 3 months País Vasco Buying or selling stocks or shares, bonds, funds or other financial investment products 7,4 Internet users in the last 3 months Rioja, La Total 227.268 Internet users in the last 3 months Rioja, La Some financial activity researched 14,4 Internet users in the last 3 months Rioja, La Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 8,9 Internet users in the last 3 months Rioja, La Taking out a loan or access to credit from banks or other financial providers 3,9 Internet users in the last 3 months Rioja, La Buying or selling stocks or shares, bonds, funds or other financial investment products 5,6 Internet users in the last 3 months Ceuta Total 57.188 Internet users in the last 3 months Ceuta Some financial activity researched 14,4 Internet users in the last 3 months Ceuta Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 9,5 Internet users in the last 3 months Ceuta Taking out a loan or access to credit from banks or other financial providers 5,8 Internet users in the last 3 months Ceuta Buying or selling stocks or shares, bonds, funds or other financial investment products 2,2 Internet users in the last 3 months Melilla Total 62.096 Internet users in the last 3 months Melilla Some financial activity researched 34,1 Internet users in the last 3 months Melilla Taking out insurance policies or renewing existing ones, including those offered as a package together with another service 26,2 Internet users in the last 3 months Melilla Taking out a loan or access to credit from banks or other financial providers 13,1 Internet users in the last 3 months Melilla Buying or selling stocks or shares, bonds, funds or other financial investment products 1,7