Main variables	Total
D.16 % of enterprises that pay to advertise on the Internet (1)	10,63
D.17 % of enterprises that pay to advertise on the Internet using targeted advertising methods (1)	9,1
D.17.A % of enterprises that pay to advertise on the internet using targeted advertising methods based on content or keywords searched by users (2)	69,03
D.17.B % of enterprises that pay to advertise on the internet using targeted advertising methods based on tracking past activity or on internet user profiles (2)	43,27
D.17.C % of enterprises that pay to advertise on the Internet using targeted advertising methods based on geolocating Internet users (2)	39,9
D.17.D % of enterprises that pay to advertise on the Internet using other targeted advertising methods (2)	54,75