Main variables Total E.1 % of enterprises whose own employees perform data analysis (1) 6,71 E.2.A % of enterprises whose own employees perform analysis of transaction records data (2) 74,46 E.2.B % of enterprises whose own employees perform analysis of customer data (2) 59,77 E.2.C % of enterprises whose own employees perform analysis of social media data (2) 43,54 E.2.D % of enterprises whose own employees perform analysis of website data (2) 32,34 E.2.E % of enterprises that perform analytics on location data from the use of hand-held devices or vehicles (2) 23,11 E.2.F % of enterprises that perform analysis of data from smart devices or sensors (2) 8,33 E.2.G % of enterprises that perform analysis of open data from government authorities (2) 22,41 E.2.H % of enterprises that perform analysis of satellite data (2) 8,19 E.3 % of enterprises for which a third party performs data analytics (1) 6,13