Reference population Demographic characteristics Cookies: Actions and Concerns Total Total Persons Total Persons Total 37,132,240 Total Persons Total Persons Making changes to your browser settings to prevent or limit cookies 31.2 Total Persons Total Persons Concern about your online activities being recorded to serve you personalized advertising: Very concerned 39.6 Total Persons Total Persons Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34.6 Total Persons Total Persons Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 22.2 Total Persons Total Persons Using any anti-tracking software on any of their devices 15.0 Total Persons Sex: Male Total 18,473,565 Total Persons Sex: Male Making changes to your browser settings to prevent or limit cookies 36.0 Total Persons Sex: Male Concern about your online activities being recorded to serve you personalized advertising: Very concerned 38.0 Total Persons Sex: Male Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34.7 Total Persons Sex: Male Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 23.4 Total Persons Sex: Male Using any anti-tracking software on any of their devices 17.9 Total Persons Sex: Female Total 18,658,675 Total Persons Sex: Female Making changes to your browser settings to prevent or limit cookies 26.5 Total Persons Sex: Female Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41.1 Total Persons Sex: Female Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34.5 Total Persons Sex: Female Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 20.9 Total Persons Sex: Female Using any anti-tracking software on any of their devices 12.0 Total Persons Age: 16 to 24 years old Total 4,860,982 Total Persons Age: 16 to 24 years old Making changes to your browser settings to prevent or limit cookies 40.9 Total Persons Age: 16 to 24 years old Concern about your online activities being recorded to serve you personalized advertising: Very concerned 28.7 Total Persons Age: 16 to 24 years old Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 42.4 Total Persons Age: 16 to 24 years old Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 28.6 Total Persons Age: 16 to 24 years old Using any anti-tracking software on any of their devices 17.1 Total Persons Age: 25 to 34 years old Total 5,561,704 Total Persons Age: 25 to 34 years old Making changes to your browser settings to prevent or limit cookies 43.6 Total Persons Age: 25 to 34 years old Concern about your online activities being recorded to serve you personalized advertising: Very concerned 34.6 Total Persons Age: 25 to 34 years old Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 41.2 Total Persons Age: 25 to 34 years old Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 23.1 Total Persons Age: 25 to 34 years old Using any anti-tracking software on any of their devices 17.9 Total Persons Age: 35 to 44 years old Total 6,531,504 Total Persons Age: 35 to 44 years old Making changes to your browser settings to prevent or limit cookies 36.8 Total Persons Age: 35 to 44 years old Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41.5 Total Persons Age: 35 to 44 years old Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34.0 Total Persons Age: 35 to 44 years old Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 23.4 Total Persons Age: 35 to 44 years old Using any anti-tracking software on any of their devices 16.5 Total Persons Age: 45 to 54 years old Total 8,002,164 Total Persons Age: 45 to 54 years old Making changes to your browser settings to prevent or limit cookies 32.1 Total Persons Age: 45 to 54 years old Concern about your online activities being recorded to serve you personalized advertising: Very concerned 44.3 Total Persons Age: 45 to 54 years old Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 33.8 Total Persons Age: 45 to 54 years old Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 20.0 Total Persons Age: 45 to 54 years old Using any anti-tracking software on any of their devices 15.3 Total Persons Age: 55 to 64 years old Total 7,009,895 Total Persons Age: 55 to 64 years old Making changes to your browser settings to prevent or limit cookies 22.2 Total Persons Age: 55 to 64 years old Concern about your online activities being recorded to serve you personalized advertising: Very concerned 44.4 Total Persons Age: 55 to 64 years old Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 32.2 Total Persons Age: 55 to 64 years old Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 18.8 Total Persons Age: 55 to 64 years old Using any anti-tracking software on any of their devices 13.3 Total Persons Age: 65 to 74 years old Total 5,165,991 Total Persons Age: 65 to 74 years old Making changes to your browser settings to prevent or limit cookies 12.7 Total Persons Age: 65 to 74 years old Concern about your online activities being recorded to serve you personalized advertising: Very concerned 38.7 Total Persons Age: 65 to 74 years old Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 25.4 Total Persons Age: 65 to 74 years old Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21.3 Total Persons Age: 65 to 74 years old Using any anti-tracking software on any of their devices 9.5 Total Persons Habitat: More than 100,000 inhabitants and provincial capitals Total 15,645,903 Total Persons Habitat: More than 100,000 inhabitants and provincial capitals Making changes to your browser settings to prevent or limit cookies 34.2 Total Persons Habitat: More than 100,000 inhabitants and provincial capitals Concern about your online activities being recorded to serve you personalized advertising: Very concerned 39.3 Total Persons Habitat: More than 100,000 inhabitants and provincial capitals Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36.6 Total Persons Habitat: More than 100,000 inhabitants and provincial capitals Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21.4 Total Persons Habitat: More than 100,000 inhabitants and provincial capitals Using any anti-tracking software on any of their devices 16.4 Total Persons Habitat: 50,000 to 100,000 inhabitants Total 4,215,798 Total Persons Habitat: 50,000 to 100,000 inhabitants Making changes to your browser settings to prevent or limit cookies 32.6 Total Persons Habitat: 50,000 to 100,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41.6 Total Persons Habitat: 50,000 to 100,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 33.6 Total Persons Habitat: 50,000 to 100,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21.2 Total Persons Habitat: 50,000 to 100,000 inhabitants Using any anti-tracking software on any of their devices 16.3 Total Persons Habitat: 20,000 to 50,000 inhabitants Total 6,085,533 Total Persons Habitat: 20,000 to 50,000 inhabitants Making changes to your browser settings to prevent or limit cookies 29.4 Total Persons Habitat: 20,000 to 50,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41.6 Total Persons Habitat: 20,000 to 50,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 30.2 Total Persons Habitat: 20,000 to 50,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 24.7 Total Persons Habitat: 20,000 to 50,000 inhabitants Using any anti-tracking software on any of their devices 14.1 Total Persons Habitat: 10,000 to 20,000 inhabitants Total 3,929,265 Total Persons Habitat: 10,000 to 20,000 inhabitants Making changes to your browser settings to prevent or limit cookies 26.9 Total Persons Habitat: 10,000 to 20,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41.0 Total Persons Habitat: 10,000 to 20,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 35.1 Total Persons Habitat: 10,000 to 20,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19.1 Total Persons Habitat: 10,000 to 20,000 inhabitants Using any anti-tracking software on any of their devices 13.6 Total Persons Habitat: Less than 10,000 inhabitants Total 7,255,741 Total Persons Habitat: Less than 10,000 inhabitants Making changes to your browser settings to prevent or limit cookies 27.9 Total Persons Habitat: Less than 10,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Very concerned 36.5 Total Persons Habitat: Less than 10,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34.4 Total Persons Habitat: Less than 10,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 23.8 Total Persons Habitat: Less than 10,000 inhabitants Using any anti-tracking software on any of their devices 12.6 Total Persons Size of the household: Households with 1 member Total 3,763,284 Total Persons Size of the household: Households with 1 member Making changes to your browser settings to prevent or limit cookies 30.1 Total Persons Size of the household: Households with 1 member Concern about your online activities being recorded to serve you personalized advertising: Very concerned 44.1 Total Persons Size of the household: Households with 1 member Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 29.2 Total Persons Size of the household: Households with 1 member Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 20.7 Total Persons Size of the household: Households with 1 member Using any anti-tracking software on any of their devices 15.5 Total Persons Size of the household: Households with 2 members Total 9,524,528 Total Persons Size of the household: Households with 2 members Making changes to your browser settings to prevent or limit cookies 26.9 Total Persons Size of the household: Households with 2 members Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41.2 Total Persons Size of the household: Households with 2 members Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 31.3 Total Persons Size of the household: Households with 2 members Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21.3 Total Persons Size of the household: Households with 2 members Using any anti-tracking software on any of their devices 14.0 Total Persons Size of the household: Households with 3 members Total 9,946,641 Total Persons Size of the household: Households with 3 members Making changes to your browser settings to prevent or limit cookies 33.7 Total Persons Size of the household: Households with 3 members Concern about your online activities being recorded to serve you personalized advertising: Very concerned 40.7 Total Persons Size of the household: Households with 3 members Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34.5 Total Persons Size of the household: Households with 3 members Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21.6 Total Persons Size of the household: Households with 3 members Using any anti-tracking software on any of their devices 16.4 Total Persons Size of the household: Households with 4 members Total 10,050,166 Total Persons Size of the household: Households with 4 members Making changes to your browser settings to prevent or limit cookies 33.4 Total Persons Size of the household: Households with 4 members Concern about your online activities being recorded to serve you personalized advertising: Very concerned 37.7 Total Persons Size of the household: Households with 4 members Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 39.0 Total Persons Size of the household: Households with 4 members Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 22.1 Total Persons Size of the household: Households with 4 members Using any anti-tracking software on any of their devices 14.6 Total Persons Size of the household: Households with 5 or more members Total 3,847,621 Total Persons Size of the household: Households with 5 or more members Making changes to your browser settings to prevent or limit cookies 31.1 Total Persons Size of the household: Households with 5 or more members Concern about your online activities being recorded to serve you personalized advertising: Very concerned 32.8 Total Persons Size of the household: Households with 5 or more members Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36.9 Total Persons Size of the household: Households with 5 or more members Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 27.4 Total Persons Size of the household: Households with 5 or more members Using any anti-tracking software on any of their devices 14.0 Total Persons Type of household: Single-person household Total 3,763,284 Total Persons Type of household: Single-person household Making changes to your browser settings to prevent or limit cookies 30.1 Total Persons Type of household: Single-person household Concern about your online activities being recorded to serve you personalized advertising: Very concerned 44.1 Total Persons Type of household: Single-person household Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 29.2 Total Persons Type of household: Single-person household Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 20.7 Total Persons Type of household: Single-person household Using any anti-tracking software on any of their devices 15.5 Total Persons Type of household: Single parent living with a child Total 4,435,757 Total Persons Type of household: Single parent living with a child Making changes to your browser settings to prevent or limit cookies 33.9 Total Persons Type of household: Single parent living with a child Concern about your online activities being recorded to serve you personalized advertising: Very concerned 37.2 Total Persons Type of household: Single parent living with a child Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 35.3 Total Persons Type of household: Single parent living with a child Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 23.2 Total Persons Type of household: Single parent living with a child Using any anti-tracking software on any of their devices 15.2 Total Persons Type of household: Couple living together without children Total 5,991,457 Total Persons Type of household: Couple living together without children Making changes to your browser settings to prevent or limit cookies 25.9 Total Persons Type of household: Couple living together without children Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41.5 Total Persons Type of household: Couple living together without children Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 31.9 Total Persons Type of household: Couple living together without children Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19.8 Total Persons Type of household: Couple living together without children Using any anti-tracking software on any of their devices 14.0 Total Persons Type of household: Couple living together with children Total 18,184,283 Total Persons Type of household: Couple living together with children Making changes to your browser settings to prevent or limit cookies 34.3 Total Persons Type of household: Couple living together with children Concern about your online activities being recorded to serve you personalized advertising: Very concerned 39.1 Total Persons Type of household: Couple living together with children Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 37.3 Total Persons Type of household: Couple living together with children Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21.7 Total Persons Type of household: Couple living together with children Using any anti-tracking software on any of their devices 15.5 Total Persons Type of household: Other type of household Total 4,757,459 Total Persons Type of household: Other type of household Making changes to your browser settings to prevent or limit cookies 24.6 Total Persons Type of household: Other type of household Concern about your online activities being recorded to serve you personalized advertising: Very concerned 37.3 Total Persons Type of household: Other type of household Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 31.1 Total Persons Type of household: Other type of household Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 27.0 Total Persons Type of household: Other type of household Using any anti-tracking software on any of their devices 13.5 Total Persons Cohabitation in couple: Living with your spouse Total 16,891,556 Total Persons Cohabitation in couple: Living with your spouse Making changes to your browser settings to prevent or limit cookies 26.1 Total Persons Cohabitation in couple: Living with your spouse Concern about your online activities being recorded to serve you personalized advertising: Very concerned 42.8 Total Persons Cohabitation in couple: Living with your spouse Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 32.8 Total Persons Cohabitation in couple: Living with your spouse Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 20.3 Total Persons Cohabitation in couple: Living with your spouse Using any anti-tracking software on any of their devices 13.4 Total Persons Cohabitation as a couple: Co-habiting with a domestic partner Total 3,692,779 Total Persons Cohabitation as a couple: Co-habiting with a domestic partner Making changes to your browser settings to prevent or limit cookies 36.8 Total Persons Cohabitation as a couple: Co-habiting with a domestic partner Concern about your online activities being recorded to serve you personalized advertising: Very concerned 39.5 Total Persons Cohabitation as a couple: Co-habiting with a domestic partner Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 37.6 Total Persons Cohabitation as a couple: Co-habiting with a domestic partner Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21.9 Total Persons Cohabitation as a couple: Co-habiting with a domestic partner Using any anti-tracking software on any of their devices 18.2 Total Persons Cohabitation as a couple: Not cohabiting as a couple Total 16,547,905 Total Persons Cohabitation as a couple: Not cohabiting as a couple Making changes to your browser settings to prevent or limit cookies 35.2 Total Persons Cohabitation as a couple: Not cohabiting as a couple Concern about your online activities being recorded to serve you personalized advertising: Very concerned 36.2 Total Persons Cohabitation as a couple: Not cohabiting as a couple Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 35.8 Total Persons Cohabitation as a couple: Not cohabiting as a couple Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 24.1 Total Persons Cohabitation as a couple: Not cohabiting as a couple Using any anti-tracking software on any of their devices 15.9 Total Persons Nationality: Spanish Total 31,413,968 Total Persons Nationality: Spanish Making changes to your browser settings to prevent or limit cookies 31.5 Total Persons Nationality: Spanish Concern about your online activities being recorded to serve you personalized advertising: Very concerned 40.6 Total Persons Nationality: Spanish Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34.8 Total Persons Nationality: Spanish Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 20.6 Total Persons Nationality: Spanish Using any anti-tracking software on any of their devices 15.2 Total Persons Nationality: Foreign Total 5,718,272 Total Persons Nationality: Foreign Making changes to your browser settings to prevent or limit cookies 29.9 Total Persons Nationality: Foreign Concern about your online activities being recorded to serve you personalized advertising: Very concerned 34.0 Total Persons Nationality: Foreign Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 33.4 Total Persons Nationality: Foreign Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 30.6 Total Persons Nationality: Foreign Using any anti-tracking software on any of their devices 13.7 Internet users in the last 3 months Total Persons Total 35,760,644 Internet users in the last 3 months Total Persons Making changes to your browser settings to prevent or limit cookies 32.4 Internet users in the last 3 months Total Persons Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41.1 Internet users in the last 3 months Total Persons Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 35.9 Internet users in the last 3 months Total Persons Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 23.0 Internet users in the last 3 months Total Persons Using any anti-tracking software on any of their devices 15.5 Internet users in the last 3 months Sex: Male Total 17,753,320 Internet users in the last 3 months Sex: Male Making changes to your browser settings to prevent or limit cookies 37.5 Internet users in the last 3 months Sex: Male Concern about your online activities being recorded to serve you personalized advertising: Very concerned 39.6 Internet users in the last 3 months Sex: Male Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36.1 Internet users in the last 3 months Sex: Male Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 24.3 Internet users in the last 3 months Sex: Male Using any anti-tracking software on any of their devices 18.7 Internet users in the last 3 months Sex: Female Total 18,007,325 Internet users in the last 3 months Sex: Female Making changes to your browser settings to prevent or limit cookies 27.5 Internet users in the last 3 months Sex: Female Concern about your online activities being recorded to serve you personalized advertising: Very concerned 42.5 Internet users in the last 3 months Sex: Female Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 35.8 Internet users in the last 3 months Sex: Female Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21.7 Internet users in the last 3 months Sex: Female Using any anti-tracking software on any of their devices 12.4 Internet users in the last 3 months Age: 16 to 24 years old Total 4,844,888 Internet users in the last 3 months Age: 16 to 24 years old Making changes to your browser settings to prevent or limit cookies 41.0 Internet users in the last 3 months Age: 16 to 24 years old Concern about your online activities being recorded to serve you personalized advertising: Very concerned 28.8 Internet users in the last 3 months Age: 16 to 24 years old Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 42.6 Internet users in the last 3 months Age: 16 to 24 years old Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 28.7 Internet users in the last 3 months Age: 16 to 24 years old Using any anti-tracking software on any of their devices 17.2 Internet users in the last 3 months Age: 25 to 34 years old Total 5,498,661 Internet users in the last 3 months Age: 25 to 34 years old Making changes to your browser settings to prevent or limit cookies 44.1 Internet users in the last 3 months Age: 25 to 34 years old Concern about your online activities being recorded to serve you personalized advertising: Very concerned 35.0 Internet users in the last 3 months Age: 25 to 34 years old Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 41.6 Internet users in the last 3 months Age: 25 to 34 years old Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 23.3 Internet users in the last 3 months Age: 25 to 34 years old Using any anti-tracking software on any of their devices 18.1 Internet users in the last 3 months Age: 35 to 44 years old Total 6,458,483 Internet users in the last 3 months Age: 35 to 44 years old Making changes to your browser settings to prevent or limit cookies 37.3 Internet users in the last 3 months Age: 35 to 44 years old Concern about your online activities being recorded to serve you personalized advertising: Very concerned 41.9 Internet users in the last 3 months Age: 35 to 44 years old Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34.4 Internet users in the last 3 months Age: 35 to 44 years old Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 23.7 Internet users in the last 3 months Age: 35 to 44 years old Using any anti-tracking software on any of their devices 16.7 Internet users in the last 3 months Age: 45 to 54 years old Total 7,855,143 Internet users in the last 3 months Age: 45 to 54 years old Making changes to your browser settings to prevent or limit cookies 32.7 Internet users in the last 3 months Age: 45 to 54 years old Concern about your online activities being recorded to serve you personalized advertising: Very concerned 45.2 Internet users in the last 3 months Age: 45 to 54 years old Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34.4 Internet users in the last 3 months Age: 45 to 54 years old Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 20.4 Internet users in the last 3 months Age: 45 to 54 years old Using any anti-tracking software on any of their devices 15.6 Internet users in the last 3 months Age: 55 to 64 years old Total 6,690,041 Internet users in the last 3 months Age: 55 to 64 years old Making changes to your browser settings to prevent or limit cookies 23.3 Internet users in the last 3 months Age: 55 to 64 years old Concern about your online activities being recorded to serve you personalized advertising: Very concerned 46.6 Internet users in the last 3 months Age: 55 to 64 years old Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 33.7 Internet users in the last 3 months Age: 55 to 64 years old Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 19.7 Internet users in the last 3 months Age: 55 to 64 years old Using any anti-tracking software on any of their devices 14.0 Internet users in the last 3 months Age: 65 to 74 years old Total 4,413,428 Internet users in the last 3 months Age: 65 to 74 years old Making changes to your browser settings to prevent or limit cookies 14.8 Internet users in the last 3 months Age: 65 to 74 years old Concern about your online activities being recorded to serve you personalized advertising: Very concerned 45.3 Internet users in the last 3 months Age: 65 to 74 years old Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 29.8 Internet users in the last 3 months Age: 65 to 74 years old Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 25.0 Internet users in the last 3 months Age: 65 to 74 years old Using any anti-tracking software on any of their devices 11.1 Internet users in the last 3 months Habitat: More than 100,000 inhabitants and provincial capitals Total 15,223,406 Internet users in the last 3 months Habitat: More than 100,000 inhabitants and provincial capitals Making changes to your browser settings to prevent or limit cookies 35.1 Internet users in the last 3 months Habitat: More than 100,000 inhabitants and provincial capitals Concern about your online activities being recorded to serve you personalized advertising: Very concerned 40.4 Internet users in the last 3 months Habitat: More than 100,000 inhabitants and provincial capitals Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 37.6 Internet users in the last 3 months Habitat: More than 100,000 inhabitants and provincial capitals Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 22.0 Internet users in the last 3 months Habitat: More than 100,000 inhabitants and provincial capitals Using any anti-tracking software on any of their devices 16.8 Internet users in the last 3 months Habitat: 50,000 to 100,000 inhabitants Total 4,060,240 Internet users in the last 3 months Habitat: 50,000 to 100,000 inhabitants Making changes to your browser settings to prevent or limit cookies 33.8 Internet users in the last 3 months Habitat: 50,000 to 100,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43.2 Internet users in the last 3 months Habitat: 50,000 to 100,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34.9 Internet users in the last 3 months Habitat: 50,000 to 100,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 22.0 Internet users in the last 3 months Habitat: 50,000 to 100,000 inhabitants Using any anti-tracking software on any of their devices 16.9 Internet users in the last 3 months Habitat: 20,000 to 50,000 inhabitants Total 5,870,824 Internet users in the last 3 months Habitat: 20,000 to 50,000 inhabitants Making changes to your browser settings to prevent or limit cookies 30.5 Internet users in the last 3 months Habitat: 20,000 to 50,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43.1 Internet users in the last 3 months Habitat: 20,000 to 50,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 31.3 Internet users in the last 3 months Habitat: 20,000 to 50,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 25.6 Internet users in the last 3 months Habitat: 20,000 to 50,000 inhabitants Using any anti-tracking software on any of their devices 14.6 Internet users in the last 3 months Habitat: 10,000 to 20,000 inhabitants Total 3,739,332 Internet users in the last 3 months Habitat: 10,000 to 20,000 inhabitants Making changes to your browser settings to prevent or limit cookies 28.3 Internet users in the last 3 months Habitat: 10,000 to 20,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43.1 Internet users in the last 3 months Habitat: 10,000 to 20,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36.9 Internet users in the last 3 months Habitat: 10,000 to 20,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 20.0 Internet users in the last 3 months Habitat: 10,000 to 20,000 inhabitants Using any anti-tracking software on any of their devices 14.2 Internet users in the last 3 months Habitat: Less than 10,000 inhabitants Total 6,866,843 Internet users in the last 3 months Habitat: Less than 10,000 inhabitants Making changes to your browser settings to prevent or limit cookies 29.4 Internet users in the last 3 months Habitat: Less than 10,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Very concerned 38.6 Internet users in the last 3 months Habitat: Less than 10,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36.3 Internet users in the last 3 months Habitat: Less than 10,000 inhabitants Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 25.1 Internet users in the last 3 months Habitat: Less than 10,000 inhabitants Using any anti-tracking software on any of their devices 13.3 Internet users in the last 3 months Size of the household: Households with 1 member Total 3,540,258 Internet users in the last 3 months Size of the household: Households with 1 member Making changes to your browser settings to prevent or limit cookies 32.0 Internet users in the last 3 months Size of the household: Households with 1 member Concern about your online activities being recorded to serve you personalized advertising: Very concerned 46.9 Internet users in the last 3 months Size of the household: Households with 1 member Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 31.1 Internet users in the last 3 months Size of the household: Households with 1 member Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 22.0 Internet users in the last 3 months Size of the household: Households with 1 member Using any anti-tracking software on any of their devices 16.5 Internet users in the last 3 months Size of the household: Households with 2 members Total 8,924,509 Internet users in the last 3 months Size of the household: Households with 2 members Making changes to your browser settings to prevent or limit cookies 28.7 Internet users in the last 3 months Size of the household: Households with 2 members Concern about your online activities being recorded to serve you personalized advertising: Very concerned 43.9 Internet users in the last 3 months Size of the household: Households with 2 members Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 33.4 Internet users in the last 3 months Size of the household: Households with 2 members Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 22.7 Internet users in the last 3 months Size of the household: Households with 2 members Using any anti-tracking software on any of their devices 15.0 Internet users in the last 3 months Size of the household: Households with 3 members Total 9,624,623 Internet users in the last 3 months Size of the household: Households with 3 members Making changes to your browser settings to prevent or limit cookies 34.8 Internet users in the last 3 months Size of the household: Households with 3 members Concern about your online activities being recorded to serve you personalized advertising: Very concerned 42.1 Internet users in the last 3 months Size of the household: Households with 3 members Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 35.6 Internet users in the last 3 months Size of the household: Households with 3 members Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 22.3 Internet users in the last 3 months Size of the household: Households with 3 members Using any anti-tracking software on any of their devices 16.9 Internet users in the last 3 months Size of the household: Households with 4 members Total 9,932,569 Internet users in the last 3 months Size of the household: Households with 4 members Making changes to your browser settings to prevent or limit cookies 33.8 Internet users in the last 3 months Size of the household: Households with 4 members Concern about your online activities being recorded to serve you personalized advertising: Very concerned 38.2 Internet users in the last 3 months Size of the household: Households with 4 members Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 39.5 Internet users in the last 3 months Size of the household: Households with 4 members Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 22.3 Internet users in the last 3 months Size of the household: Households with 4 members Using any anti-tracking software on any of their devices 14.8 Internet users in the last 3 months Size of the household: Households with 5 or more members Total 3,738,685 Internet users in the last 3 months Size of the household: Households with 5 or more members Making changes to your browser settings to prevent or limit cookies 32.0 Internet users in the last 3 months Size of the household: Households with 5 or more members Concern about your online activities being recorded to serve you personalized advertising: Very concerned 33.8 Internet users in the last 3 months Size of the household: Households with 5 or more members Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 38.0 Internet users in the last 3 months Size of the household: Households with 5 or more members Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 28.2 Internet users in the last 3 months Size of the household: Households with 5 or more members Using any anti-tracking software on any of their devices 14.4 Internet users in the last 3 months Type of household: Single-person household Total 3,540,258 Internet users in the last 3 months Type of household: Single-person household Making changes to your browser settings to prevent or limit cookies 32.0 Internet users in the last 3 months Type of household: Single-person household Concern about your online activities being recorded to serve you personalized advertising: Very concerned 46.9 Internet users in the last 3 months Type of household: Single-person household Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 31.1 Internet users in the last 3 months Type of household: Single-person household Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 22.0 Internet users in the last 3 months Type of household: Single-person household Using any anti-tracking software on any of their devices 16.5 Internet users in the last 3 months Type of household: Single parent living with a child Total 4,246,733 Internet users in the last 3 months Type of household: Single parent living with a child Making changes to your browser settings to prevent or limit cookies 35.4 Internet users in the last 3 months Type of household: Single parent living with a child Concern about your online activities being recorded to serve you personalized advertising: Very concerned 38.8 Internet users in the last 3 months Type of household: Single parent living with a child Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36.9 Internet users in the last 3 months Type of household: Single parent living with a child Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 24.3 Internet users in the last 3 months Type of household: Single parent living with a child Using any anti-tracking software on any of their devices 15.9 Internet users in the last 3 months Type of household: Couple living together without children Total 5,586,304 Internet users in the last 3 months Type of household: Couple living together without children Making changes to your browser settings to prevent or limit cookies 27.8 Internet users in the last 3 months Type of household: Couple living together without children Concern about your online activities being recorded to serve you personalized advertising: Very concerned 44.6 Internet users in the last 3 months Type of household: Couple living together without children Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34.2 Internet users in the last 3 months Type of household: Couple living together without children Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21.2 Internet users in the last 3 months Type of household: Couple living together without children Using any anti-tracking software on any of their devices 15.0 Internet users in the last 3 months Type of household: Couple living together with children Total 17,851,025 Internet users in the last 3 months Type of household: Couple living together with children Making changes to your browser settings to prevent or limit cookies 34.9 Internet users in the last 3 months Type of household: Couple living together with children Concern about your online activities being recorded to serve you personalized advertising: Very concerned 39.9 Internet users in the last 3 months Type of household: Couple living together with children Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 38.0 Internet users in the last 3 months Type of household: Couple living together with children Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 22.1 Internet users in the last 3 months Type of household: Couple living together with children Using any anti-tracking software on any of their devices 15.8 Internet users in the last 3 months Type of household: Other type of household Total 4,536,323 Internet users in the last 3 months Type of household: Other type of household Making changes to your browser settings to prevent or limit cookies 25.8 Internet users in the last 3 months Type of household: Other type of household Concern about your online activities being recorded to serve you personalized advertising: Very concerned 39.1 Internet users in the last 3 months Type of household: Other type of household Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 32.6 Internet users in the last 3 months Type of household: Other type of household Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 28.3 Internet users in the last 3 months Type of household: Other type of household Using any anti-tracking software on any of their devices 14.2 Internet users in the last 3 months Cohabitation in couple: Living with your spouse Total 16,194,782 Internet users in the last 3 months Cohabitation in couple: Living with your spouse Making changes to your browser settings to prevent or limit cookies 27.2 Internet users in the last 3 months Cohabitation in couple: Living with your spouse Concern about your online activities being recorded to serve you personalized advertising: Very concerned 44.6 Internet users in the last 3 months Cohabitation in couple: Living with your spouse Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34.2 Internet users in the last 3 months Cohabitation in couple: Living with your spouse Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21.1 Internet users in the last 3 months Cohabitation in couple: Living with your spouse Using any anti-tracking software on any of their devices 13.9 Internet users in the last 3 months Cohabitation as a couple: Co-habiting with a domestic partner Total 3,656,759 Internet users in the last 3 months Cohabitation as a couple: Co-habiting with a domestic partner Making changes to your browser settings to prevent or limit cookies 37.1 Internet users in the last 3 months Cohabitation as a couple: Co-habiting with a domestic partner Concern about your online activities being recorded to serve you personalized advertising: Very concerned 39.9 Internet users in the last 3 months Cohabitation as a couple: Co-habiting with a domestic partner Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 38.0 Internet users in the last 3 months Cohabitation as a couple: Co-habiting with a domestic partner Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 22.1 Internet users in the last 3 months Cohabitation as a couple: Co-habiting with a domestic partner Using any anti-tracking software on any of their devices 18.4 Internet users in the last 3 months Cohabitation as a couple: Not cohabiting as a couple Total 15,909,104 Internet users in the last 3 months Cohabitation as a couple: Not cohabiting as a couple Making changes to your browser settings to prevent or limit cookies 36.7 Internet users in the last 3 months Cohabitation as a couple: Not cohabiting as a couple Concern about your online activities being recorded to serve you personalized advertising: Very concerned 37.7 Internet users in the last 3 months Cohabitation as a couple: Not cohabiting as a couple Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 37.2 Internet users in the last 3 months Cohabitation as a couple: Not cohabiting as a couple Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 25.1 Internet users in the last 3 months Cohabitation as a couple: Not cohabiting as a couple Using any anti-tracking software on any of their devices 16.5 Internet users in the last 3 months Nationality: Spanish Total 30,156,353 Internet users in the last 3 months Nationality: Spanish Making changes to your browser settings to prevent or limit cookies 32.8 Internet users in the last 3 months Nationality: Spanish Concern about your online activities being recorded to serve you personalized advertising: Very concerned 42.2 Internet users in the last 3 months Nationality: Spanish Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 36.3 Internet users in the last 3 months Nationality: Spanish Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 21.5 Internet users in the last 3 months Nationality: Spanish Using any anti-tracking software on any of their devices 15.8 Internet users in the last 3 months Nationality: Foreign Total 5,604,291 Internet users in the last 3 months Nationality: Foreign Making changes to your browser settings to prevent or limit cookies 30.5 Internet users in the last 3 months Nationality: Foreign Concern about your online activities being recorded to serve you personalized advertising: Very concerned 34.7 Internet users in the last 3 months Nationality: Foreign Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned 34.1 Internet users in the last 3 months Nationality: Foreign Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned 31.2 Internet users in the last 3 months Nationality: Foreign Using any anti-tracking software on any of their devices 14.0