Reference population Demographic characteristics Cookies: actions and concern Total Total persons Total persons Total 37,634,488 Total persons Total persons Changed browser settings to prevent or limit cookies 37.7 Total persons Total persons Concern about online activities being tracked to provide personalised advertising: very concerned 41.8 Total persons Total persons Concern about online activities being tracked to provide personalised advertising: somewhat concerned 33.4 Total persons Total persons Concern about online activities being tracked to provide personalised advertising: not at all concerned 22.4 Total persons Total persons Use of any anti-tracking software on any of their devices 15.3 Total persons Sex: Male Total 18,747,728 Total persons Sex: Male Changed browser settings to prevent or limit cookies 41.8 Total persons Sex: Male Concern about online activities being tracked to provide personalised advertising: very concerned 40.7 Total persons Sex: Male Concern about online activities being tracked to provide personalised advertising: somewhat concerned 31.1 Total persons Sex: Male Concern about online activities being tracked to provide personalised advertising: not at all concerned 25.5 Total persons Sex: Male Use of any anti-tracking software on any of their devices 18.5 Total persons Sex: Female Total 18,886,760 Total persons Sex: Female Changed browser settings to prevent or limit cookies 33.7 Total persons Sex: Female Concern about online activities being tracked to provide personalised advertising: very concerned 43.0 Total persons Sex: Female Concern about online activities being tracked to provide personalised advertising: somewhat concerned 35.6 Total persons Sex: Female Concern about online activities being tracked to provide personalised advertising: not at all concerned 19.2 Total persons Sex: Female Use of any anti-tracking software on any of their devices 12.2 Total persons Age: 16 to 24 years Total 4,980,622 Total persons Age: 16 to 24 years Changed browser settings to prevent or limit cookies 42.3 Total persons Age: 16 to 24 years Concern about online activities being tracked to provide personalised advertising: very concerned 30.9 Total persons Age: 16 to 24 years Concern about online activities being tracked to provide personalised advertising: somewhat concerned 39.8 Total persons Age: 16 to 24 years Concern about online activities being tracked to provide personalised advertising: not at all concerned 29.2 Total persons Age: 16 to 24 years Use of any anti-tracking software on any of their devices 17.7 Total persons Age: 25 to 34 years Total 5,694,842 Total persons Age: 25 to 34 years Changed browser settings to prevent or limit cookies 48.4 Total persons Age: 25 to 34 years Concern about online activities being tracked to provide personalised advertising: very concerned 35.8 Total persons Age: 25 to 34 years Concern about online activities being tracked to provide personalised advertising: somewhat concerned 39.0 Total persons Age: 25 to 34 years Concern about online activities being tracked to provide personalised advertising: not at all concerned 24.9 Total persons Age: 25 to 34 years Use of any anti-tracking software on any of their devices 17.3 Total persons Age: 35 to 44 years Total 6,471,452 Total persons Age: 35 to 44 years Changed browser settings to prevent or limit cookies 45.2 Total persons Age: 35 to 44 years Concern about online activities being tracked to provide personalised advertising: very concerned 44.6 Total persons Age: 35 to 44 years Concern about online activities being tracked to provide personalised advertising: somewhat concerned 31.7 Total persons Age: 35 to 44 years Concern about online activities being tracked to provide personalised advertising: not at all concerned 23.1 Total persons Age: 35 to 44 years Use of any anti-tracking software on any of their devices 14.3 Total persons Age: 45 to 54 years Total 8,031,199 Total persons Age: 45 to 54 years Changed browser settings to prevent or limit cookies 40.1 Total persons Age: 45 to 54 years Concern about online activities being tracked to provide personalised advertising: very concerned 44.8 Total persons Age: 45 to 54 years Concern about online activities being tracked to provide personalised advertising: somewhat concerned 33.9 Total persons Age: 45 to 54 years Concern about online activities being tracked to provide personalised advertising: not at all concerned 19.7 Total persons Age: 45 to 54 years Use of any anti-tracking software on any of their devices 15.9 Total persons Age: 55 to 64 years Total 7,133,907 Total persons Age: 55 to 64 years Changed browser settings to prevent or limit cookies 30.1 Total persons Age: 55 to 64 years Concern about online activities being tracked to provide personalised advertising: very concerned 47.8 Total persons Age: 55 to 64 years Concern about online activities being tracked to provide personalised advertising: somewhat concerned 29.8 Total persons Age: 55 to 64 years Concern about online activities being tracked to provide personalised advertising: not at all concerned 20.0 Total persons Age: 55 to 64 years Use of any anti-tracking software on any of their devices 14.8 Total persons Age: 65 to 74 years Total 5,322,466 Total persons Age: 65 to 74 years Changed browser settings to prevent or limit cookies 19.4 Total persons Age: 65 to 74 years Concern about online activities being tracked to provide personalised advertising: very concerned 42.6 Total persons Age: 65 to 74 years Concern about online activities being tracked to provide personalised advertising: somewhat concerned 27.3 Total persons Age: 65 to 74 years Concern about online activities being tracked to provide personalised advertising: not at all concerned 19.7 Total persons Age: 65 to 74 years Use of any anti-tracking software on any of their devices 12.0 Total persons Degree of urbanisation: More than 100,000 inhabitants and provincial capitals Total 15,968,540 Total persons Degree of urbanisation: More than 100,000 inhabitants and provincial capitals Changed browser settings to prevent or limit cookies 41.1 Total persons Degree of urbanisation: More than 100,000 inhabitants and provincial capitals Concern about online activities being tracked to provide personalised advertising: very concerned 43.7 Total persons Degree of urbanisation: More than 100,000 inhabitants and provincial capitals Concern about online activities being tracked to provide personalised advertising: somewhat concerned 33.2 Total persons Degree of urbanisation: More than 100,000 inhabitants and provincial capitals Concern about online activities being tracked to provide personalised advertising: not at all concerned 21.2 Total persons Degree of urbanisation: More than 100,000 inhabitants and provincial capitals Use of any anti-tracking software on any of their devices 16.3 Total persons Degree of urbanisation: From 50,000 to 100,000 inhabitants Total 4,148,842 Total persons Degree of urbanisation: From 50,000 to 100,000 inhabitants Changed browser settings to prevent or limit cookies 38.7 Total persons Degree of urbanisation: From 50,000 to 100,000 inhabitants Concern about online activities being tracked to provide personalised advertising: very concerned 42.2 Total persons Degree of urbanisation: From 50,000 to 100,000 inhabitants Concern about online activities being tracked to provide personalised advertising: somewhat concerned 32.0 Total persons Degree of urbanisation: From 50,000 to 100,000 inhabitants Concern about online activities being tracked to provide personalised advertising: not at all concerned 23.2 Total persons Degree of urbanisation: From 50,000 to 100,000 inhabitants Use of any anti-tracking software on any of their devices 13.6 Total persons Degree of urbanisation: From 20,000 to 50,000 inhabitants Total 6,212,676 Total persons Degree of urbanisation: From 20,000 to 50,000 inhabitants Changed browser settings to prevent or limit cookies 37.2 Total persons Degree of urbanisation: From 20,000 to 50,000 inhabitants Concern about online activities being tracked to provide personalised advertising: very concerned 40.7 Total persons Degree of urbanisation: From 20,000 to 50,000 inhabitants Concern about online activities being tracked to provide personalised advertising: somewhat concerned 35.2 Total persons Degree of urbanisation: From 20,000 to 50,000 inhabitants Concern about online activities being tracked to provide personalised advertising: not at all concerned 22.4 Total persons Degree of urbanisation: From 20,000 to 50,000 inhabitants Use of any anti-tracking software on any of their devices 16.9 Total persons Degree of urbanisation: From 10,000 to 20,000 inhabitants Total 3,819,067 Total persons Degree of urbanisation: From 10,000 to 20,000 inhabitants Changed browser settings to prevent or limit cookies 34.0 Total persons Degree of urbanisation: From 10,000 to 20,000 inhabitants Concern about online activities being tracked to provide personalised advertising: very concerned 37.8 Total persons Degree of urbanisation: From 10,000 to 20,000 inhabitants Concern about online activities being tracked to provide personalised advertising: somewhat concerned 35.6 Total persons Degree of urbanisation: From 10,000 to 20,000 inhabitants Concern about online activities being tracked to provide personalised advertising: not at all concerned 23.4 Total persons Degree of urbanisation: From 10,000 to 20,000 inhabitants Use of any anti-tracking software on any of their devices 14.7 Total persons Degree of urbanisation: Fewer than 10,000 inhabitants Total 7,485,363 Total persons Degree of urbanisation: Fewer than 10,000 inhabitants Changed browser settings to prevent or limit cookies 32.2 Total persons Degree of urbanisation: Fewer than 10,000 inhabitants Concern about online activities being tracked to provide personalised advertising: very concerned 40.6 Total persons Degree of urbanisation: Fewer than 10,000 inhabitants Concern about online activities being tracked to provide personalised advertising: somewhat concerned 31.7 Total persons Degree of urbanisation: Fewer than 10,000 inhabitants Concern about online activities being tracked to provide personalised advertising: not at all concerned 23.9 Total persons Degree of urbanisation: Fewer than 10,000 inhabitants Use of any anti-tracking software on any of their devices 13.2 Total persons Household size: Households with 1 member Total 3,883,436 Total persons Household size: Households with 1 member Changed browser settings to prevent or limit cookies 37.8 Total persons Household size: Households with 1 member Concern about online activities being tracked to provide personalised advertising: very concerned 46.6 Total persons Household size: Households with 1 member Concern about online activities being tracked to provide personalised advertising: somewhat concerned 28.8 Total persons Household size: Households with 1 member Concern about online activities being tracked to provide personalised advertising: not at all concerned 20.6 Total persons Household size: Households with 1 member Use of any anti-tracking software on any of their devices 15.6 Total persons Household size: Households with 2 members Total 9,722,821 Total persons Household size: Households with 2 members Changed browser settings to prevent or limit cookies 33.9 Total persons Household size: Households with 2 members Concern about online activities being tracked to provide personalised advertising: very concerned 43.6 Total persons Household size: Households with 2 members Concern about online activities being tracked to provide personalised advertising: somewhat concerned 30.9 Total persons Household size: Households with 2 members Concern about online activities being tracked to provide personalised advertising: not at all concerned 21.1 Total persons Household size: Households with 2 members Use of any anti-tracking software on any of their devices 16.1 Total persons Household size: Households with 3 members Total 10,283,157 Total persons Household size: Households with 3 members Changed browser settings to prevent or limit cookies 39.0 Total persons Household size: Households with 3 members Concern about online activities being tracked to provide personalised advertising: very concerned 41.6 Total persons Household size: Households with 3 members Concern about online activities being tracked to provide personalised advertising: somewhat concerned 34.3 Total persons Household size: Households with 3 members Concern about online activities being tracked to provide personalised advertising: not at all concerned 22.1 Total persons Household size: Households with 3 members Use of any anti-tracking software on any of their devices 16.0 Total persons Household size: Households with 4 members Total 9,699,050 Total persons Household size: Households with 4 members Changed browser settings to prevent or limit cookies 40.5 Total persons Household size: Households with 4 members Concern about online activities being tracked to provide personalised advertising: very concerned 40.6 Total persons Household size: Households with 4 members Concern about online activities being tracked to provide personalised advertising: somewhat concerned 36.9 Total persons Household size: Households with 4 members Concern about online activities being tracked to provide personalised advertising: not at all concerned 21.8 Total persons Household size: Households with 4 members Use of any anti-tracking software on any of their devices 14.6 Total persons Household size: Households with 5 or more members Total 4,046,024 Total persons Household size: Households with 5 or more members Changed browser settings to prevent or limit cookies 36.7 Total persons Household size: Households with 5 or more members Concern about online activities being tracked to provide personalised advertising: very concerned 36.5 Total persons Household size: Households with 5 or more members Concern about online activities being tracked to provide personalised advertising: somewhat concerned 32.8 Total persons Household size: Households with 5 or more members Concern about online activities being tracked to provide personalised advertising: not at all concerned 29.3 Total persons Household size: Households with 5 or more members Use of any anti-tracking software on any of their devices 13.1 Total persons Type of household: One-person household Total 3,883,436 Total persons Type of household: One-person household Changed browser settings to prevent or limit cookies 37.8 Total persons Type of household: One-person household Concern about online activities being tracked to provide personalised advertising: very concerned 46.6 Total persons Type of household: One-person household Concern about online activities being tracked to provide personalised advertising: somewhat concerned 28.8 Total persons Type of household: One-person household Concern about online activities being tracked to provide personalised advertising: not at all concerned 20.6 Total persons Type of household: One-person household Use of any anti-tracking software on any of their devices 15.6 Total persons Type of household: Single parent living with at least one child Total 4,878,666 Total persons Type of household: Single parent living with at least one child Changed browser settings to prevent or limit cookies 41.2 Total persons Type of household: Single parent living with at least one child Concern about online activities being tracked to provide personalised advertising: very concerned 39.9 Total persons Type of household: Single parent living with at least one child Concern about online activities being tracked to provide personalised advertising: somewhat concerned 34.4 Total persons Type of household: Single parent living with at least one child Concern about online activities being tracked to provide personalised advertising: not at all concerned 23.3 Total persons Type of household: Single parent living with at least one child Use of any anti-tracking software on any of their devices 15.8 Total persons Type of household: Couple without children living in the household Total 5,592,952 Total persons Type of household: Couple without children living in the household Changed browser settings to prevent or limit cookies 31.8 Total persons Type of household: Couple without children living in the household Concern about online activities being tracked to provide personalised advertising: very concerned 43.2 Total persons Type of household: Couple without children living in the household Concern about online activities being tracked to provide personalised advertising: somewhat concerned 31.6 Total persons Type of household: Couple without children living in the household Concern about online activities being tracked to provide personalised advertising: not at all concerned 20.4 Total persons Type of household: Couple without children living in the household Use of any anti-tracking software on any of their devices 17.0 Total persons Type of household: Couple with children living in the household Total 18,040,764 Total persons Type of household: Couple with children living in the household Changed browser settings to prevent or limit cookies 39.8 Total persons Type of household: Couple with children living in the household Concern about online activities being tracked to provide personalised advertising: very concerned 40.8 Total persons Type of household: Couple with children living in the household Concern about online activities being tracked to provide personalised advertising: somewhat concerned 35.8 Total persons Type of household: Couple with children living in the household Concern about online activities being tracked to provide personalised advertising: not at all concerned 22.5 Total persons Type of household: Couple with children living in the household Use of any anti-tracking software on any of their devices 15.5 Total persons Type of household: Other type of household Total 5,238,670 Total persons Type of household: Other type of household Changed browser settings to prevent or limit cookies 33.6 Total persons Type of household: Other type of household Concern about online activities being tracked to provide personalised advertising: very concerned 42.2 Total persons Type of household: Other type of household Concern about online activities being tracked to provide personalised advertising: somewhat concerned 29.4 Total persons Type of household: Other type of household Concern about online activities being tracked to provide personalised advertising: not at all concerned 24.4 Total persons Type of household: Other type of household Use of any anti-tracking software on any of their devices 12.1 Total persons Living as a couple: Living with spouse Total 16,878,798 Total persons Living as a couple: Living with spouse Changed browser settings to prevent or limit cookies 33.3 Total persons Living as a couple: Living with spouse Concern about online activities being tracked to provide personalised advertising: very concerned 44.7 Total persons Living as a couple: Living with spouse Concern about online activities being tracked to provide personalised advertising: somewhat concerned 31.8 Total persons Living as a couple: Living with spouse Concern about online activities being tracked to provide personalised advertising: not at all concerned 20.5 Total persons Living as a couple: Living with spouse Use of any anti-tracking software on any of their devices 14.1 Total persons Living as a couple: Living with a de facto partner Total 3,737,828 Total persons Living as a couple: Living with a de facto partner Changed browser settings to prevent or limit cookies 42.3 Total persons Living as a couple: Living with a de facto partner Concern about online activities being tracked to provide personalised advertising: very concerned 43.2 Total persons Living as a couple: Living with a de facto partner Concern about online activities being tracked to provide personalised advertising: somewhat concerned 34.0 Total persons Living as a couple: Living with a de facto partner Concern about online activities being tracked to provide personalised advertising: not at all concerned 22.2 Total persons Living as a couple: Living with a de facto partner Use of any anti-tracking software on any of their devices 19.1 Total persons Living as a couple: Not living with a partner Total 17,017,861 Total persons Living as a couple: Not living with a partner Changed browser settings to prevent or limit cookies 41.0 Total persons Living as a couple: Not living with a partner Concern about online activities being tracked to provide personalised advertising: very concerned 38.6 Total persons Living as a couple: Not living with a partner Concern about online activities being tracked to provide personalised advertising: somewhat concerned 34.7 Total persons Living as a couple: Not living with a partner Concern about online activities being tracked to provide personalised advertising: not at all concerned 24.3 Total persons Living as a couple: Not living with a partner Use of any anti-tracking software on any of their devices 15.7 Total persons Nationality: Spanish Total 31,530,605 Total persons Nationality: Spanish Changed browser settings to prevent or limit cookies 38.7 Total persons Nationality: Spanish Concern about online activities being tracked to provide personalised advertising: very concerned 43.2 Total persons Nationality: Spanish Concern about online activities being tracked to provide personalised advertising: somewhat concerned 33.1 Total persons Nationality: Spanish Concern about online activities being tracked to provide personalised advertising: not at all concerned 21.0 Total persons Nationality: Spanish Use of any anti-tracking software on any of their devices 15.8 Total persons Nationality: Foreign Total 6,103,883 Total persons Nationality: Foreign Changed browser settings to prevent or limit cookies 32.5 Total persons Nationality: Foreign Concern about online activities being tracked to provide personalised advertising: very concerned 34.7 Total persons Nationality: Foreign Concern about online activities being tracked to provide personalised advertising: somewhat concerned 34.8 Total persons Nationality: Foreign Concern about online activities being tracked to provide personalised advertising: not at all concerned 29.6 Total persons Nationality: Foreign Use of any anti-tracking software on any of their devices 12.9 Total persons Activity limitation: Severely limited Total 1,230,147 Total persons Activity limitation: Severely limited Changed browser settings to prevent or limit cookies 26.3 Total persons Activity limitation: Severely limited Concern about online activities being tracked to provide personalised advertising: very concerned 44.4 Total persons Activity limitation: Severely limited Concern about online activities being tracked to provide personalised advertising: somewhat concerned 18.5 Total persons Activity limitation: Severely limited Concern about online activities being tracked to provide personalised advertising: not at all concerned 23.9 Total persons Activity limitation: Severely limited Use of any anti-tracking software on any of their devices 12.6 Total persons Activity limitation: Limited but not severely Total 5,462,413 Total persons Activity limitation: Limited but not severely Changed browser settings to prevent or limit cookies 30.7 Total persons Activity limitation: Limited but not severely Concern about online activities being tracked to provide personalised advertising: very concerned 45.1 Total persons Activity limitation: Limited but not severely Concern about online activities being tracked to provide personalised advertising: somewhat concerned 28.5 Total persons Activity limitation: Limited but not severely Concern about online activities being tracked to provide personalised advertising: not at all concerned 20.6 Total persons Activity limitation: Limited but not severely Use of any anti-tracking software on any of their devices 13.5 Total persons Activity limitation: Not limited at all Total 30,941,928 Total persons Activity limitation: Not limited at all Changed browser settings to prevent or limit cookies 39.4 Total persons Activity limitation: Not limited at all Concern about online activities being tracked to provide personalised advertising: very concerned 41.1 Total persons Activity limitation: Not limited at all Concern about online activities being tracked to provide personalised advertising: somewhat concerned 34.8 Total persons Activity limitation: Not limited at all Concern about online activities being tracked to provide personalised advertising: not at all concerned 22.6 Total persons Activity limitation: Not limited at all Use of any anti-tracking software on any of their devices 15.7 Internet users in the last 3 months Total persons Total 36,718,725 Internet users in the last 3 months Total persons Changed browser settings to prevent or limit cookies 38.6 Internet users in the last 3 months Total persons Concern about online activities being tracked to provide personalised advertising: very concerned 42.9 Internet users in the last 3 months Total persons Concern about online activities being tracked to provide personalised advertising: somewhat concerned 34.2 Internet users in the last 3 months Total persons Concern about online activities being tracked to provide personalised advertising: not at all concerned 22.9 Internet users in the last 3 months Total persons Use of any anti-tracking software on any of their devices 15.7 Internet users in the last 3 months Sex: Male Total 18,249,159 Internet users in the last 3 months Sex: Male Changed browser settings to prevent or limit cookies 42.9 Internet users in the last 3 months Sex: Male Concern about online activities being tracked to provide personalised advertising: very concerned 41.8 Internet users in the last 3 months Sex: Male Concern about online activities being tracked to provide personalised advertising: somewhat concerned 32.0 Internet users in the last 3 months Sex: Male Concern about online activities being tracked to provide personalised advertising: not at all concerned 26.2 Internet users in the last 3 months Sex: Male Use of any anti-tracking software on any of their devices 19.0 Internet users in the last 3 months Sex: Female Total 18,469,567 Internet users in the last 3 months Sex: Female Changed browser settings to prevent or limit cookies 34.4 Internet users in the last 3 months Sex: Female Concern about online activities being tracked to provide personalised advertising: very concerned 43.9 Internet users in the last 3 months Sex: Female Concern about online activities being tracked to provide personalised advertising: somewhat concerned 36.4 Internet users in the last 3 months Sex: Female Concern about online activities being tracked to provide personalised advertising: not at all concerned 19.7 Internet users in the last 3 months Sex: Female Use of any anti-tracking software on any of their devices 12.5 Internet users in the last 3 months Age: 16 to 24 years Total 4,978,136 Internet users in the last 3 months Age: 16 to 24 years Changed browser settings to prevent or limit cookies 42.3 Internet users in the last 3 months Age: 16 to 24 years Concern about online activities being tracked to provide personalised advertising: very concerned 31.0 Internet users in the last 3 months Age: 16 to 24 years Concern about online activities being tracked to provide personalised advertising: somewhat concerned 39.8 Internet users in the last 3 months Age: 16 to 24 years Concern about online activities being tracked to provide personalised advertising: not at all concerned 29.2 Internet users in the last 3 months Age: 16 to 24 years Use of any anti-tracking software on any of their devices 17.7 Internet users in the last 3 months Age: 25 to 34 years Total 5,676,636 Internet users in the last 3 months Age: 25 to 34 years Changed browser settings to prevent or limit cookies 48.6 Internet users in the last 3 months Age: 25 to 34 years Concern about online activities being tracked to provide personalised advertising: very concerned 35.9 Internet users in the last 3 months Age: 25 to 34 years Concern about online activities being tracked to provide personalised advertising: somewhat concerned 39.1 Internet users in the last 3 months Age: 25 to 34 years Concern about online activities being tracked to provide personalised advertising: not at all concerned 25.0 Internet users in the last 3 months Age: 25 to 34 years Use of any anti-tracking software on any of their devices 17.4 Internet users in the last 3 months Age: 35 to 44 years Total 6,429,948 Internet users in the last 3 months Age: 35 to 44 years Changed browser settings to prevent or limit cookies 45.5 Internet users in the last 3 months Age: 35 to 44 years Concern about online activities being tracked to provide personalised advertising: very concerned 44.9 Internet users in the last 3 months Age: 35 to 44 years Concern about online activities being tracked to provide personalised advertising: somewhat concerned 31.9 Internet users in the last 3 months Age: 35 to 44 years Concern about online activities being tracked to provide personalised advertising: not at all concerned 23.2 Internet users in the last 3 months Age: 35 to 44 years Use of any anti-tracking software on any of their devices 14.4 Internet users in the last 3 months Age: 45 to 54 years Total 7,901,579 Internet users in the last 3 months Age: 45 to 54 years Changed browser settings to prevent or limit cookies 40.8 Internet users in the last 3 months Age: 45 to 54 years Concern about online activities being tracked to provide personalised advertising: very concerned 45.5 Internet users in the last 3 months Age: 45 to 54 years Concern about online activities being tracked to provide personalised advertising: somewhat concerned 34.4 Internet users in the last 3 months Age: 45 to 54 years Concern about online activities being tracked to provide personalised advertising: not at all concerned 20.0 Internet users in the last 3 months Age: 45 to 54 years Use of any anti-tracking software on any of their devices 16.1 Internet users in the last 3 months Age: 55 to 64 years Total 6,959,194 Internet users in the last 3 months Age: 55 to 64 years Changed browser settings to prevent or limit cookies 30.8 Internet users in the last 3 months Age: 55 to 64 years Concern about online activities being tracked to provide personalised advertising: very concerned 49.0 Internet users in the last 3 months Age: 55 to 64 years Concern about online activities being tracked to provide personalised advertising: somewhat concerned 30.5 Internet users in the last 3 months Age: 55 to 64 years Concern about online activities being tracked to provide personalised advertising: not at all concerned 20.5 Internet users in the last 3 months Age: 55 to 64 years Use of any anti-tracking software on any of their devices 15.2 Internet users in the last 3 months Age: 65 to 74 years Total 4,773,233 Internet users in the last 3 months Age: 65 to 74 years Changed browser settings to prevent or limit cookies 21.7 Internet users in the last 3 months Age: 65 to 74 years Concern about online activities being tracked to provide personalised advertising: very concerned 47.6 Internet users in the last 3 months Age: 65 to 74 years Concern about online activities being tracked to provide personalised advertising: somewhat concerned 30.5 Internet users in the last 3 months Age: 65 to 74 years Concern about online activities being tracked to provide personalised advertising: not at all concerned 22.0 Internet users in the last 3 months Age: 65 to 74 years Use of any anti-tracking software on any of their devices 13.4 Internet users in the last 3 months Degree of urbanisation: More than 100,000 inhabitants and provincial capitals Total 15,674,390 Internet users in the last 3 months Degree of urbanisation: More than 100,000 inhabitants and provincial capitals Changed browser settings to prevent or limit cookies 41.9 Internet users in the last 3 months Degree of urbanisation: More than 100,000 inhabitants and provincial capitals Concern about online activities being tracked to provide personalised advertising: very concerned 44.5 Internet users in the last 3 months Degree of urbanisation: More than 100,000 inhabitants and provincial capitals Concern about online activities being tracked to provide personalised advertising: somewhat concerned 33.9 Internet users in the last 3 months Degree of urbanisation: More than 100,000 inhabitants and provincial capitals Concern about online activities being tracked to provide personalised advertising: not at all concerned 21.6 Internet users in the last 3 months Degree of urbanisation: More than 100,000 inhabitants and provincial capitals Use of any anti-tracking software on any of their devices 16.6 Internet users in the last 3 months Degree of urbanisation: From 50,000 to 100,000 inhabitants Total 4,041,136 Internet users in the last 3 months Degree of urbanisation: From 50,000 to 100,000 inhabitants Changed browser settings to prevent or limit cookies 39.7 Internet users in the last 3 months Degree of urbanisation: From 50,000 to 100,000 inhabitants Concern about online activities being tracked to provide personalised advertising: very concerned 43.3 Internet users in the last 3 months Degree of urbanisation: From 50,000 to 100,000 inhabitants Concern about online activities being tracked to provide personalised advertising: somewhat concerned 32.9 Internet users in the last 3 months Degree of urbanisation: From 50,000 to 100,000 inhabitants Concern about online activities being tracked to provide personalised advertising: not at all concerned 23.8 Internet users in the last 3 months Degree of urbanisation: From 50,000 to 100,000 inhabitants Use of any anti-tracking software on any of their devices 13.9 Internet users in the last 3 months Degree of urbanisation: From 20,000 to 50,000 inhabitants Total 6,101,812 Internet users in the last 3 months Degree of urbanisation: From 20,000 to 50,000 inhabitants Changed browser settings to prevent or limit cookies 37.9 Internet users in the last 3 months Degree of urbanisation: From 20,000 to 50,000 inhabitants Concern about online activities being tracked to provide personalised advertising: very concerned 41.4 Internet users in the last 3 months Degree of urbanisation: From 20,000 to 50,000 inhabitants Concern about online activities being tracked to provide personalised advertising: somewhat concerned 35.8 Internet users in the last 3 months Degree of urbanisation: From 20,000 to 50,000 inhabitants Concern about online activities being tracked to provide personalised advertising: not at all concerned 22.8 Internet users in the last 3 months Degree of urbanisation: From 20,000 to 50,000 inhabitants Use of any anti-tracking software on any of their devices 17.2 Internet users in the last 3 months Degree of urbanisation: From 10,000 to 20,000 inhabitants Total 3,696,556 Internet users in the last 3 months Degree of urbanisation: From 10,000 to 20,000 inhabitants Changed browser settings to prevent or limit cookies 35.2 Internet users in the last 3 months Degree of urbanisation: From 10,000 to 20,000 inhabitants Concern about online activities being tracked to provide personalised advertising: very concerned 39.1 Internet users in the last 3 months Degree of urbanisation: From 10,000 to 20,000 inhabitants Concern about online activities being tracked to provide personalised advertising: somewhat concerned 36.7 Internet users in the last 3 months Degree of urbanisation: From 10,000 to 20,000 inhabitants Concern about online activities being tracked to provide personalised advertising: not at all concerned 24.2 Internet users in the last 3 months Degree of urbanisation: From 10,000 to 20,000 inhabitants Use of any anti-tracking software on any of their devices 15.2 Internet users in the last 3 months Degree of urbanisation: Fewer than 10,000 inhabitants Total 7,204,830 Internet users in the last 3 months Degree of urbanisation: Fewer than 10,000 inhabitants Changed browser settings to prevent or limit cookies 33.4 Internet users in the last 3 months Degree of urbanisation: Fewer than 10,000 inhabitants Concern about online activities being tracked to provide personalised advertising: very concerned 42.2 Internet users in the last 3 months Degree of urbanisation: Fewer than 10,000 inhabitants Concern about online activities being tracked to provide personalised advertising: somewhat concerned 33.0 Internet users in the last 3 months Degree of urbanisation: Fewer than 10,000 inhabitants Concern about online activities being tracked to provide personalised advertising: not at all concerned 24.9 Internet users in the last 3 months Degree of urbanisation: Fewer than 10,000 inhabitants Use of any anti-tracking software on any of their devices 13.7 Internet users in the last 3 months Household size: Households with 1 member Total 3,727,875 Internet users in the last 3 months Household size: Households with 1 member Changed browser settings to prevent or limit cookies 39.4 Internet users in the last 3 months Household size: Households with 1 member Concern about online activities being tracked to provide personalised advertising: very concerned 48.6 Internet users in the last 3 months Household size: Households with 1 member Concern about online activities being tracked to provide personalised advertising: somewhat concerned 30.0 Internet users in the last 3 months Household size: Households with 1 member Concern about online activities being tracked to provide personalised advertising: not at all concerned 21.4 Internet users in the last 3 months Household size: Households with 1 member Use of any anti-tracking software on any of their devices 16.2 Internet users in the last 3 months Household size: Households with 2 members Total 9,285,037 Internet users in the last 3 months Household size: Households with 2 members Changed browser settings to prevent or limit cookies 35.5 Internet users in the last 3 months Household size: Households with 2 members Concern about online activities being tracked to provide personalised advertising: very concerned 45.6 Internet users in the last 3 months Household size: Households with 2 members Concern about online activities being tracked to provide personalised advertising: somewhat concerned 32.3 Internet users in the last 3 months Household size: Households with 2 members Concern about online activities being tracked to provide personalised advertising: not at all concerned 22.1 Internet users in the last 3 months Household size: Households with 2 members Use of any anti-tracking software on any of their devices 16.9 Internet users in the last 3 months Household size: Households with 3 members Total 10,087,023 Internet users in the last 3 months Household size: Households with 3 members Changed browser settings to prevent or limit cookies 39.7 Internet users in the last 3 months Household size: Households with 3 members Concern about online activities being tracked to provide personalised advertising: very concerned 42.4 Internet users in the last 3 months Household size: Households with 3 members Concern about online activities being tracked to provide personalised advertising: somewhat concerned 35.0 Internet users in the last 3 months Household size: Households with 3 members Concern about online activities being tracked to provide personalised advertising: not at all concerned 22.6 Internet users in the last 3 months Household size: Households with 3 members Use of any anti-tracking software on any of their devices 16.3 Internet users in the last 3 months Household size: Households with 4 members Total 9,632,198 Internet users in the last 3 months Household size: Households with 4 members Changed browser settings to prevent or limit cookies 40.8 Internet users in the last 3 months Household size: Households with 4 members Concern about online activities being tracked to provide personalised advertising: very concerned 40.9 Internet users in the last 3 months Household size: Households with 4 members Concern about online activities being tracked to provide personalised advertising: somewhat concerned 37.1 Internet users in the last 3 months Household size: Households with 4 members Concern about online activities being tracked to provide personalised advertising: not at all concerned 22.0 Internet users in the last 3 months Household size: Households with 4 members Use of any anti-tracking software on any of their devices 14.7 Internet users in the last 3 months Household size: Households with 5 or more members Total 3,986,592 Internet users in the last 3 months Household size: Households with 5 or more members Changed browser settings to prevent or limit cookies 37.2 Internet users in the last 3 months Household size: Households with 5 or more members Concern about online activities being tracked to provide personalised advertising: very concerned 37.0 Internet users in the last 3 months Household size: Households with 5 or more members Concern about online activities being tracked to provide personalised advertising: somewhat concerned 33.3 Internet users in the last 3 months Household size: Households with 5 or more members Concern about online activities being tracked to provide personalised advertising: not at all concerned 29.7 Internet users in the last 3 months Household size: Households with 5 or more members Use of any anti-tracking software on any of their devices 13.3 Internet users in the last 3 months Type of household: One-person household Total 3,727,875 Internet users in the last 3 months Type of household: One-person household Changed browser settings to prevent or limit cookies 39.4 Internet users in the last 3 months Type of household: One-person household Concern about online activities being tracked to provide personalised advertising: very concerned 48.6 Internet users in the last 3 months Type of household: One-person household Concern about online activities being tracked to provide personalised advertising: somewhat concerned 30.0 Internet users in the last 3 months Type of household: One-person household Concern about online activities being tracked to provide personalised advertising: not at all concerned 21.4 Internet users in the last 3 months Type of household: One-person household Use of any anti-tracking software on any of their devices 16.2 Internet users in the last 3 months Type of household: Single parent living with at least one child Total 4,762,150 Internet users in the last 3 months Type of household: Single parent living with at least one child Changed browser settings to prevent or limit cookies 42.2 Internet users in the last 3 months Type of household: Single parent living with at least one child Concern about online activities being tracked to provide personalised advertising: very concerned 40.9 Internet users in the last 3 months Type of household: Single parent living with at least one child Concern about online activities being tracked to provide personalised advertising: somewhat concerned 35.3 Internet users in the last 3 months Type of household: Single parent living with at least one child Concern about online activities being tracked to provide personalised advertising: not at all concerned 23.9 Internet users in the last 3 months Type of household: Single parent living with at least one child Use of any anti-tracking software on any of their devices 16.2 Internet users in the last 3 months Type of household: Couple without children living in the household Total 5,321,580 Internet users in the last 3 months Type of household: Couple without children living in the household Changed browser settings to prevent or limit cookies 33.4 Internet users in the last 3 months Type of household: Couple without children living in the household Concern about online activities being tracked to provide personalised advertising: very concerned 45.4 Internet users in the last 3 months Type of household: Couple without children living in the household Concern about online activities being tracked to provide personalised advertising: somewhat concerned 33.2 Internet users in the last 3 months Type of household: Couple without children living in the household Concern about online activities being tracked to provide personalised advertising: not at all concerned 21.5 Internet users in the last 3 months Type of household: Couple without children living in the household Use of any anti-tracking software on any of their devices 17.8 Internet users in the last 3 months Type of household: Couple with children living in the household Total 17,878,972 Internet users in the last 3 months Type of household: Couple with children living in the household Changed browser settings to prevent or limit cookies 40.1 Internet users in the last 3 months Type of household: Couple with children living in the household Concern about online activities being tracked to provide personalised advertising: very concerned 41.2 Internet users in the last 3 months Type of household: Couple with children living in the household Concern about online activities being tracked to provide personalised advertising: somewhat concerned 36.1 Internet users in the last 3 months Type of household: Couple with children living in the household Concern about online activities being tracked to provide personalised advertising: not at all concerned 22.7 Internet users in the last 3 months Type of household: Couple with children living in the household Use of any anti-tracking software on any of their devices 15.7 Internet users in the last 3 months Type of household: Other type of household Total 5,028,148 Internet users in the last 3 months Type of household: Other type of household Changed browser settings to prevent or limit cookies 35.0 Internet users in the last 3 months Type of household: Other type of household Concern about online activities being tracked to provide personalised advertising: very concerned 43.9 Internet users in the last 3 months Type of household: Other type of household Concern about online activities being tracked to provide personalised advertising: somewhat concerned 30.6 Internet users in the last 3 months Type of household: Other type of household Concern about online activities being tracked to provide personalised advertising: not at all concerned 25.4 Internet users in the last 3 months Type of household: Other type of household Use of any anti-tracking software on any of their devices 12.6 Internet users in the last 3 months Living as a couple: Living with spouse Total 16,383,629 Internet users in the last 3 months Living as a couple: Living with spouse Changed browser settings to prevent or limit cookies 34.3 Internet users in the last 3 months Living as a couple: Living with spouse Concern about online activities being tracked to provide personalised advertising: very concerned 46.1 Internet users in the last 3 months Living as a couple: Living with spouse Concern about online activities being tracked to provide personalised advertising: somewhat concerned 32.8 Internet users in the last 3 months Living as a couple: Living with spouse Concern about online activities being tracked to provide personalised advertising: not at all concerned 21.1 Internet users in the last 3 months Living as a couple: Living with spouse Use of any anti-tracking software on any of their devices 14.5 Internet users in the last 3 months Living as a couple: Living with a de facto partner Total 3,714,006 Internet users in the last 3 months Living as a couple: Living with a de facto partner Changed browser settings to prevent or limit cookies 42.6 Internet users in the last 3 months Living as a couple: Living with a de facto partner Concern about online activities being tracked to provide personalised advertising: very concerned 43.5 Internet users in the last 3 months Living as a couple: Living with a de facto partner Concern about online activities being tracked to provide personalised advertising: somewhat concerned 34.2 Internet users in the last 3 months Living as a couple: Living with a de facto partner Concern about online activities being tracked to provide personalised advertising: not at all concerned 22.3 Internet users in the last 3 months Living as a couple: Living with a de facto partner Use of any anti-tracking software on any of their devices 19.2 Internet users in the last 3 months Living as a couple: Not living with a partner Total 16,621,090 Internet users in the last 3 months Living as a couple: Not living with a partner Changed browser settings to prevent or limit cookies 42.0 Internet users in the last 3 months Living as a couple: Not living with a partner Concern about online activities being tracked to provide personalised advertising: very concerned 39.6 Internet users in the last 3 months Living as a couple: Not living with a partner Concern about online activities being tracked to provide personalised advertising: somewhat concerned 35.6 Internet users in the last 3 months Living as a couple: Not living with a partner Concern about online activities being tracked to provide personalised advertising: not at all concerned 24.9 Internet users in the last 3 months Living as a couple: Not living with a partner Use of any anti-tracking software on any of their devices 16.1 Internet users in the last 3 months Nationality: Spanish Total 30,665,157 Internet users in the last 3 months Nationality: Spanish Changed browser settings to prevent or limit cookies 39.8 Internet users in the last 3 months Nationality: Spanish Concern about online activities being tracked to provide personalised advertising: very concerned 44.4 Internet users in the last 3 months Nationality: Spanish Concern about online activities being tracked to provide personalised advertising: somewhat concerned 34.0 Internet users in the last 3 months Nationality: Spanish Concern about online activities being tracked to provide personalised advertising: not at all concerned 21.6 Internet users in the last 3 months Nationality: Spanish Use of any anti-tracking software on any of their devices 16.2 Internet users in the last 3 months Nationality: Foreign Total 6,053,568 Internet users in the last 3 months Nationality: Foreign Changed browser settings to prevent or limit cookies 32.7 Internet users in the last 3 months Nationality: Foreign Concern about online activities being tracked to provide personalised advertising: very concerned 35.0 Internet users in the last 3 months Nationality: Foreign Concern about online activities being tracked to provide personalised advertising: somewhat concerned 35.1 Internet users in the last 3 months Nationality: Foreign Concern about online activities being tracked to provide personalised advertising: not at all concerned 29.9 Internet users in the last 3 months Nationality: Foreign Use of any anti-tracking software on any of their devices 13.0 Internet users in the last 3 months Activity limitation: Severely limited Total 1,067,340 Internet users in the last 3 months Activity limitation: Severely limited Changed browser settings to prevent or limit cookies 30.3 Internet users in the last 3 months Activity limitation: Severely limited Concern about online activities being tracked to provide personalised advertising: very concerned 51.2 Internet users in the last 3 months Activity limitation: Severely limited Concern about online activities being tracked to provide personalised advertising: somewhat concerned 21.3 Internet users in the last 3 months Activity limitation: Severely limited Concern about online activities being tracked to provide personalised advertising: not at all concerned 27.6 Internet users in the last 3 months Activity limitation: Severely limited Use of any anti-tracking software on any of their devices 14.6 Internet users in the last 3 months Activity limitation: Limited but not severely Total 5,145,736 Internet users in the last 3 months Activity limitation: Limited but not severely Changed browser settings to prevent or limit cookies 32.6 Internet users in the last 3 months Activity limitation: Limited but not severely Concern about online activities being tracked to provide personalised advertising: very concerned 47.9 Internet users in the last 3 months Activity limitation: Limited but not severely Concern about online activities being tracked to provide personalised advertising: somewhat concerned 30.3 Internet users in the last 3 months Activity limitation: Limited but not severely Concern about online activities being tracked to provide personalised advertising: not at all concerned 21.8 Internet users in the last 3 months Activity limitation: Limited but not severely Use of any anti-tracking software on any of their devices 14.4 Internet users in the last 3 months Activity limitation: Not limited at all Total 30,505,649 Internet users in the last 3 months Activity limitation: Not limited at all Changed browser settings to prevent or limit cookies 40.0 Internet users in the last 3 months Activity limitation: Not limited at all Concern about online activities being tracked to provide personalised advertising: very concerned 41.7 Internet users in the last 3 months Activity limitation: Not limited at all Concern about online activities being tracked to provide personalised advertising: somewhat concerned 35.3 Internet users in the last 3 months Activity limitation: Not limited at all Concern about online activities being tracked to provide personalised advertising: not at all concerned 23.0 Internet users in the last 3 months Activity limitation: Not limited at all Use of any anti-tracking software on any of their devices 16.0