Economic activity cluster;Main variables;Total
Total Enterprises;D.11 Target advertising: % of enterprises that pay to advertise on the Internet using targeted advertising methods (1);11,59
Total Enterprises;D.11.A Target advertising: % of enterprises using targeted advertising based on website content or user keyword searches (3);67,15
Total Enterprises;D.11.B Target advertising: % of enterprises using targeted advertising based on tracking users' past activities or online profiles (3);27,58
Total Enterprises;D.11.C Target advertising: % of enterprises using targeted advertising based on the geolocation of Internet users (3);33,53
Total Enterprises;D.11.D Target advertising: % of enterprises using other methods of targeted advertising different from the above (3);53,42
Total Enterprises;D.12 % of enterprises that use electronic signatures in a communication sent from their company (1);54,25
Total Enterprises;D.12.1.A % of enterprises that use electronic signatures to interact with their customers and/or suppliers (2);15,17
Total Enterprises;D.12.1.B % of enterprises that use electronic signatures to interact with the Public Administration (2);98,4
Industry;D.11 Target advertising: % of enterprises that pay to advertise on the Internet using targeted advertising methods (1);11,27
Industry;D.11.A Target advertising: % of enterprises using targeted advertising based on website content or user keyword searches (3);66,27
Industry;D.11.B Target advertising: % of enterprises using targeted advertising based on tracking users' past activities or online profiles (3);23,77
Industry;D.11.C Target advertising: % of enterprises using targeted advertising based on the geolocation of Internet users (3);24,29
Industry;D.11.D Target advertising: % of enterprises using other methods of targeted advertising different from the above (3);45,47
Industry;D.12 % of enterprises that use electronic signatures in a communication sent from their company (1);46,55
Industry;D.12.1.A % of enterprises that use electronic signatures to interact with their customers and/or suppliers (2);8,39
Industry;D.12.1.B % of enterprises that use electronic signatures to interact with the Public Administration (2);99,36
Construction;D.11 Target advertising: % of enterprises that pay to advertise on the Internet using targeted advertising methods (1);6,4
Construction;D.11.A Target advertising: % of enterprises using targeted advertising based on website content or user keyword searches (3);74,97
Construction;D.11.B Target advertising: % of enterprises using targeted advertising based on tracking users' past activities or online profiles (3);22,11
Construction;D.11.C Target advertising: % of enterprises using targeted advertising based on the geolocation of Internet users (3);28,83
Construction;D.11.D Target advertising: % of enterprises using other methods of targeted advertising different from the above (3);36,19
Construction;D.12 % of enterprises that use electronic signatures in a communication sent from their company (1);47,17
Construction;D.12.1.A % of enterprises that use electronic signatures to interact with their customers and/or suppliers (2);11,27
Construction;D.12.1.B % of enterprises that use electronic signatures to interact with the Public Administration (2);97,6
Services;D.11 Target advertising: % of enterprises that pay to advertise on the Internet using targeted advertising methods (1);12,76
Services;D.11.A Target advertising: % of enterprises using targeted advertising based on website content or user keyword searches (3);66,36
Services;D.11.B Target advertising: % of enterprises using targeted advertising based on tracking users' past activities or online profiles (3);28,5
Services;D.11.C Target advertising: % of enterprises using targeted advertising based on the geolocation of Internet users (3);34,81
Services;D.11.D Target advertising: % of enterprises using other methods of targeted advertising different from the above (3);55,98
Services;D.12 % of enterprises that use electronic signatures in a communication sent from their company (1);56,53
Services;D.12.1.A % of enterprises that use electronic signatures to interact with their customers and/or suppliers (2);16,4
Services;D.12.1.B % of enterprises that use electronic signatures to interact with the Public Administration (2);98,47