Population class;Demographic characteristics;Frequency of use for purchasing;Total
Total Persons  (16 to 74 years old);Total Persons;Total;35.236.585
Total Persons  (16 to 74 years old);Total Persons;They have made one or more purchases;71,4
Total Persons  (16 to 74 years old);Total Persons;They have purchased something in the last 12 months;66,6
Total Persons  (16 to 74 years old);Total Persons;They have purchased something in the last 3 months;55,2
Total Persons  (16 to 74 years old);Sex: Male;Total;17.468.412
Total Persons  (16 to 74 years old);Sex: Male;They have made one or more purchases;73,9
Total Persons  (16 to 74 years old);Sex: Male;They have purchased something in the last 12 months;68,4
Total Persons  (16 to 74 years old);Sex: Male;They have purchased something in the last 3 months;55,7
Total Persons  (16 to 74 years old);Sex: Female;Total;17.768.173
Total Persons  (16 to 74 years old);Sex: Female;They have made one or more purchases;68,9
Total Persons  (16 to 74 years old);Sex: Female;They have purchased something in the last 12 months;64,9
Total Persons  (16 to 74 years old);Sex: Female;They have purchased something in the last 3 months;54,8
Total Persons  (16 to 74 years old);Age: 16 to 24 years old;Total;4.331.716
Total Persons  (16 to 74 years old);Age: 16 to 24 years old;They have made one or more purchases;81,6
Total Persons  (16 to 74 years old);Age: 16 to 24 years old;They have purchased something in the last 12 months;78,3
Total Persons  (16 to 74 years old);Age: 16 to 24 years old;They have purchased something in the last 3 months;64,6
Total Persons  (16 to 74 years old);Age: 25 to 34 years old;Total;5.192.337
Total Persons  (16 to 74 years old);Age: 25 to 34 years old;They have made one or more purchases;89,3
Total Persons  (16 to 74 years old);Age: 25 to 34 years old;They have purchased something in the last 12 months;86
Total Persons  (16 to 74 years old);Age: 25 to 34 years old;They have purchased something in the last 3 months;74,3
Total Persons  (16 to 74 years old);Age: 35 to 44 years old;Total;6.907.104
Total Persons  (16 to 74 years old);Age: 35 to 44 years old;They have made one or more purchases;84,9
Total Persons  (16 to 74 years old);Age: 35 to 44 years old;They have purchased something in the last 12 months;79,5
Total Persons  (16 to 74 years old);Age: 35 to 44 years old;They have purchased something in the last 3 months;68,7
Total Persons  (16 to 74 years old);Age: 45 to 54 years old;Total;7.625.149
Total Persons  (16 to 74 years old);Age: 45 to 54 years old;They have made one or more purchases;75,6
Total Persons  (16 to 74 years old);Age: 45 to 54 years old;They have purchased something in the last 12 months;70,6
Total Persons  (16 to 74 years old);Age: 45 to 54 years old;They have purchased something in the last 3 months;58,3
Total Persons  (16 to 74 years old);Age: 55 to 64 years old;Total;6.480.006
Total Persons  (16 to 74 years old);Age: 55 to 64 years old;They have made one or more purchases;57,2
Total Persons  (16 to 74 years old);Age: 55 to 64 years old;They have purchased something in the last 12 months;51,3
Total Persons  (16 to 74 years old);Age: 55 to 64 years old;They have purchased something in the last 3 months;39,1
Total Persons  (16 to 74 years old);Age: 65 to 74 years old;Total;4.700.273
Total Persons  (16 to 74 years old);Age: 65 to 74 years old;They have made one or more purchases;34,9
Total Persons  (16 to 74 years old);Age: 65 to 74 years old;They have purchased something in the last 12 months;30,1
Total Persons  (16 to 74 years old);Age: 65 to 74 years old;They have purchased something in the last 3 months;23
Total Persons  (16 to 74 years old);Habitat: More than 100,000 inhabitants and provincial capitals;Total;14.481.761
Total Persons  (16 to 74 years old);Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;73,8
Total Persons  (16 to 74 years old);Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;68,9
Total Persons  (16 to 74 years old);Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;57,2
Total Persons  (16 to 74 years old);Habitat: 50,000 to 100,000 inhabitants;Total;4.379.087
Total Persons  (16 to 74 years old);Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;70,8
Total Persons  (16 to 74 years old);Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;65,4
Total Persons  (16 to 74 years old);Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;53,6
Total Persons  (16 to 74 years old);Habitat: 20,000 to 50,000 inhabitants;Total;5.417.358
Total Persons  (16 to 74 years old);Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;71,8
Total Persons  (16 to 74 years old);Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;67,3
Total Persons  (16 to 74 years old);Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;56
Total Persons  (16 to 74 years old);Habitat: 10,000 to 20,000 inhabitants;Total;4.003.086
Total Persons  (16 to 74 years old);Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;68
Total Persons  (16 to 74 years old);Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;63,8
Total Persons  (16 to 74 years old);Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;53,6
Total Persons  (16 to 74 years old);Habitat: Less than 10,000 inhabitants;Total;6.955.293
Total Persons  (16 to 74 years old);Habitat: Less than 10,000 inhabitants;They have made one or more purchases;68,3
Total Persons  (16 to 74 years old);Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;63,7
Total Persons  (16 to 74 years old);Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;52,5
Total Persons  (16 to 74 years old);Size of the household: Households with 1 member;Total;3.468.922
Total Persons  (16 to 74 years old);Size of the household: Households with 1 member;They have made one or more purchases;63,4
Total Persons  (16 to 74 years old);Size of the household: Households with 1 member;They have purchased something in the last 12 months;57,4
Total Persons  (16 to 74 years old);Size of the household: Households with 1 member;They have purchased something in the last 3 months;45,3
Total Persons  (16 to 74 years old);Size of the household: Households with 2 members;Total;9.613.247
Total Persons  (16 to 74 years old);Size of the household: Households with 2 members;They have made one or more purchases;60,2
Total Persons  (16 to 74 years old);Size of the household: Households with 2 members;They have purchased something in the last 12 months;55,3
Total Persons  (16 to 74 years old);Size of the household: Households with 2 members;They have purchased something in the last 3 months;45,8
Total Persons  (16 to 74 years old);Size of the household: Households with 3 members;Total;9.904.907
Total Persons  (16 to 74 years old);Size of the household: Households with 3 members;They have made one or more purchases;74,7
Total Persons  (16 to 74 years old);Size of the household: Households with 3 members;They have purchased something in the last 12 months;69,1
Total Persons  (16 to 74 years old);Size of the household: Households with 3 members;They have purchased something in the last 3 months;57,6
Total Persons  (16 to 74 years old);Size of the household: Households with 4 members;Total;9.229.966
Total Persons  (16 to 74 years old);Size of the household: Households with 4 members;They have made one or more purchases;81,7
Total Persons  (16 to 74 years old);Size of the household: Households with 4 members;They have purchased something in the last 12 months;78
Total Persons  (16 to 74 years old);Size of the household: Households with 4 members;They have purchased something in the last 3 months;65,2
Total Persons  (16 to 74 years old);Size of the household: Households with 5 or more members;Total;3.019.542
Total Persons  (16 to 74 years old);Size of the household: Households with 5 or more members;They have made one or more purchases;73,6
Total Persons  (16 to 74 years old);Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;70,4
Total Persons  (16 to 74 years old);Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;58,5
Total Persons  (16 to 74 years old);Type of household: Single-person household;Total;3.468.922
Total Persons  (16 to 74 years old);Type of household: Single-person household;They have made one or more purchases;63,4
Total Persons  (16 to 74 years old);Type of household: Single-person household;They have purchased something in the last 12 months;57,4
Total Persons  (16 to 74 years old);Type of household: Single-person household;They have purchased something in the last 3 months;45,3
Total Persons  (16 to 74 years old);Type of household: Single parent living with a child;Total;4.214.430
Total Persons  (16 to 74 years old);Type of household: Single parent living with a child;They have made one or more purchases;71,8
Total Persons  (16 to 74 years old);Type of household: Single parent living with a child;They have purchased something in the last 12 months;67,7
Total Persons  (16 to 74 years old);Type of household: Single parent living with a child;They have purchased something in the last 3 months;55,2
Total Persons  (16 to 74 years old);Type of household: Couple living together without children;Total;6.215.000
Total Persons  (16 to 74 years old);Type of household: Couple living together without children;They have made one or more purchases;58,6
Total Persons  (16 to 74 years old);Type of household: Couple living together without children;They have purchased something in the last 12 months;53,7
Total Persons  (16 to 74 years old);Type of household: Couple living together without children;They have purchased something in the last 3 months;45
Total Persons  (16 to 74 years old);Type of household: Couple living together with children;Total;17.452.780
Total Persons  (16 to 74 years old);Type of household: Couple living together with children;They have made one or more purchases;79,3
Total Persons  (16 to 74 years old);Type of household: Couple living together with children;They have purchased something in the last 12 months;74,7
Total Persons  (16 to 74 years old);Type of household: Couple living together with children;They have purchased something in the last 3 months;62,8
Total Persons  (16 to 74 years old);Type of household: Other type of household;Total;3.885.452
Total Persons  (16 to 74 years old);Type of household: Other type of household;They have made one or more purchases;62,9
Total Persons  (16 to 74 years old);Type of household: Other type of household;They have purchased something in the last 12 months;58
Total Persons  (16 to 74 years old);Type of household: Other type of household;They have purchased something in the last 3 months;46,5
Total Persons  (16 to 74 years old);Cohabitation in couple: Living with your spouse;Total;17.068.949
Total Persons  (16 to 74 years old);Cohabitation in couple: Living with your spouse;They have made one or more purchases;67,9
Total Persons  (16 to 74 years old);Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;63
Total Persons  (16 to 74 years old);Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;52,5
Total Persons  (16 to 74 years old);Cohabitation as a couple: Co-habiting with a domestic partner;Total;3.445.067
Total Persons  (16 to 74 years old);Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;82,3
Total Persons  (16 to 74 years old);Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;78,2
Total Persons  (16 to 74 years old);Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;67,6
Total Persons  (16 to 74 years old);Cohabitation as a couple: Not cohabiting as a couple;Total;14.722.569
Total Persons  (16 to 74 years old);Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;72,8
Total Persons  (16 to 74 years old);Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;68,1
Total Persons  (16 to 74 years old);Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;55,4
Total Persons  (16 to 74 years old);Nationality: Spanish;Total;30.868.247
Total Persons  (16 to 74 years old);Nationality: Spanish;They have made one or more purchases;72,1
Total Persons  (16 to 74 years old);Nationality: Spanish;They have purchased something in the last 12 months;67,4
Total Persons  (16 to 74 years old);Nationality: Spanish;They have purchased something in the last 3 months;55,8
Total Persons  (16 to 74 years old);Nationality: Foreign;Total;4.368.338
Total Persons  (16 to 74 years old);Nationality: Foreign;They have made one or more purchases;66,3
Total Persons  (16 to 74 years old);Nationality: Foreign;They have purchased something in the last 12 months;61
Total Persons  (16 to 74 years old);Nationality: Foreign;They have purchased something in the last 3 months;51,1
Internet users in the last 12 months;Total Persons;Total;33.295.444
Internet users in the last 12 months;Total Persons;They have made one or more purchases;75,5
Internet users in the last 12 months;Total Persons;They have purchased something in the last 12 months;70,5
Internet users in the last 12 months;Total Persons;They have purchased something in the last 3 months;58,4
Internet users in the last 12 months;Sex: Male;Total;16.509.841
Internet users in the last 12 months;Sex: Male;They have made one or more purchases;78,2
Internet users in the last 12 months;Sex: Male;They have purchased something in the last 12 months;72,4
Internet users in the last 12 months;Sex: Male;They have purchased something in the last 3 months;58,9
Internet users in the last 12 months;Sex: Female;Total;16.785.603
Internet users in the last 12 months;Sex: Female;They have made one or more purchases;72,9
Internet users in the last 12 months;Sex: Female;They have purchased something in the last 12 months;68,6
Internet users in the last 12 months;Sex: Female;They have purchased something in the last 3 months;58
Internet users in the last 12 months;Age: 16 to 24 years old;Total;4.318.146
Internet users in the last 12 months;Age: 16 to 24 years old;They have made one or more purchases;81,9
Internet users in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 12 months;78,5
Internet users in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 3 months;64,8
Internet users in the last 12 months;Age: 25 to 34 years old;Total;5.157.244
Internet users in the last 12 months;Age: 25 to 34 years old;They have made one or more purchases;89,9
Internet users in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 12 months;86,6
Internet users in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 3 months;74,8
Internet users in the last 12 months;Age: 35 to 44 years old;Total;6.824.316
Internet users in the last 12 months;Age: 35 to 44 years old;They have made one or more purchases;85,9
Internet users in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 12 months;80,5
Internet users in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 3 months;69,5
Internet users in the last 12 months;Age: 45 to 54 years old;Total;7.498.209
Internet users in the last 12 months;Age: 45 to 54 years old;They have made one or more purchases;76,9
Internet users in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 12 months;71,8
Internet users in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 3 months;59,3
Internet users in the last 12 months;Age: 55 to 64 years old;Total;5.977.828
Internet users in the last 12 months;Age: 55 to 64 years old;They have made one or more purchases;62
Internet users in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 12 months;55,6
Internet users in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 3 months;42,4
Internet users in the last 12 months;Age: 65 to 74 years old;Total;3.519.701
Internet users in the last 12 months;Age: 65 to 74 years old;They have made one or more purchases;46,6
Internet users in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 12 months;40,2
Internet users in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 3 months;30,7
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;13.843.978
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;77,2
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;72,1
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;59,8
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;Total;4.181.817
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;74,2
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;68,5
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;56,1
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;Total;5.095.421
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;76,3
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;71,6
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;59,6
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;Total;3.761.504
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;72,4
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;67,9
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;57
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;Total;6.412.723
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;74,1
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;69,1
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;56,9
Internet users in the last 12 months;Size of the household: Households with 1 member;Total;3.178.790
Internet users in the last 12 months;Size of the household: Households with 1 member;They have made one or more purchases;69,2
Internet users in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 12 months;62,6
Internet users in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 3 months;49,5
Internet users in the last 12 months;Size of the household: Households with 2 members;Total;8.622.083
Internet users in the last 12 months;Size of the household: Households with 2 members;They have made one or more purchases;67,2
Internet users in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 12 months;61,6
Internet users in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 3 months;51
Internet users in the last 12 months;Size of the household: Households with 3 members;Total;9.480.178
Internet users in the last 12 months;Size of the household: Households with 3 members;They have made one or more purchases;78,1
Internet users in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 12 months;72,2
Internet users in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 3 months;60,1
Internet users in the last 12 months;Size of the household: Households with 4 members;Total;9.074.534
Internet users in the last 12 months;Size of the household: Households with 4 members;They have made one or more purchases;83,1
Internet users in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 12 months;79,3
Internet users in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 3 months;66,3
Internet users in the last 12 months;Size of the household: Households with 5 or more members;Total;2.939.859
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have made one or more purchases;75,6
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;72,3
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;60,1
Internet users in the last 12 months;Type of household: Single-person household;Total;3.178.790
Internet users in the last 12 months;Type of household: Single-person household;They have made one or more purchases;69,2
Internet users in the last 12 months;Type of household: Single-person household;They have purchased something in the last 12 months;62,6
Internet users in the last 12 months;Type of household: Single-person household;They have purchased something in the last 3 months;49,5
Internet users in the last 12 months;Type of household: Single parent living with a child;Total;3.996.279
Internet users in the last 12 months;Type of household: Single parent living with a child;They have made one or more purchases;75,7
Internet users in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 12 months;71,4
Internet users in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 3 months;58,2
Internet users in the last 12 months;Type of household: Couple living together without children;Total;5.486.284
Internet users in the last 12 months;Type of household: Couple living together without children;They have made one or more purchases;66,3
Internet users in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 12 months;60,8
Internet users in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 3 months;51
Internet users in the last 12 months;Type of household: Couple living together with children;Total;17.039.938
Internet users in the last 12 months;Type of household: Couple living together with children;They have made one or more purchases;81,3
Internet users in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 12 months;76,5
Internet users in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 3 months;64,3
Internet users in the last 12 months;Type of household: Other type of household;Total;3.594.152
Internet users in the last 12 months;Type of household: Other type of household;They have made one or more purchases;68
Internet users in the last 12 months;Type of household: Other type of household;They have purchased something in the last 12 months;62,7
Internet users in the last 12 months;Type of household: Other type of household;They have purchased something in the last 3 months;50,2
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;Total;15.866.201
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;They have made one or more purchases;73,1
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;67,8
Internet users in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;56,5
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3.403.917
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;83,3
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;79,1
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;68,5
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;Total;14.025.326
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;76,5
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;71,5
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;58,2
Internet users in the last 12 months;Nationality: Spanish;Total;29.051.227
Internet users in the last 12 months;Nationality: Spanish;They have made one or more purchases;76,6
Internet users in the last 12 months;Nationality: Spanish;They have purchased something in the last 12 months;71,6
Internet users in the last 12 months;Nationality: Spanish;They have purchased something in the last 3 months;59,3
Internet users in the last 12 months;Nationality: Foreign;Total;4.244.217
Internet users in the last 12 months;Nationality: Foreign;They have made one or more purchases;68,2
Internet users in the last 12 months;Nationality: Foreign;They have purchased something in the last 12 months;62,7
Internet users in the last 12 months;Nationality: Foreign;They have purchased something in the last 3 months;52,6
Internet users in the last 3 months;Total Persons;Total;33.086.280
Internet users in the last 3 months;Total Persons;They have made one or more purchases;76
Internet users in the last 3 months;Total Persons;They have purchased something in the last 12 months;70,9
Internet users in the last 3 months;Total Persons;They have purchased something in the last 3 months;58,8
Internet users in the last 3 months;Sex: Male;Total;16.404.245
Internet users in the last 3 months;Sex: Male;They have made one or more purchases;78,7
Internet users in the last 3 months;Sex: Male;They have purchased something in the last 12 months;72,9
Internet users in the last 3 months;Sex: Male;They have purchased something in the last 3 months;59,3
Internet users in the last 3 months;Sex: Female;Total;16.682.035
Internet users in the last 3 months;Sex: Female;They have made one or more purchases;73,3
Internet users in the last 3 months;Sex: Female;They have purchased something in the last 12 months;69
Internet users in the last 3 months;Sex: Female;They have purchased something in the last 3 months;58,3
Internet users in the last 3 months;Age: 16 to 24 years old;Total;4.316.849
Internet users in the last 3 months;Age: 16 to 24 years old;They have made one or more purchases;81,9
Internet users in the last 3 months;Age: 16 to 24 years old;They have purchased something in the last 12 months;78,6
Internet users in the last 3 months;Age: 16 to 24 years old;They have purchased something in the last 3 months;64,8
Internet users in the last 3 months;Age: 25 to 34 years old;Total;5.157.244
Internet users in the last 3 months;Age: 25 to 34 years old;They have made one or more purchases;89,9
Internet users in the last 3 months;Age: 25 to 34 years old;They have purchased something in the last 12 months;86,6
Internet users in the last 3 months;Age: 25 to 34 years old;They have purchased something in the last 3 months;74,8
Internet users in the last 3 months;Age: 35 to 44 years old;Total;6.793.761
Internet users in the last 3 months;Age: 35 to 44 years old;They have made one or more purchases;86,3
Internet users in the last 3 months;Age: 35 to 44 years old;They have purchased something in the last 12 months;80,9
Internet users in the last 3 months;Age: 35 to 44 years old;They have purchased something in the last 3 months;69,8
Internet users in the last 3 months;Age: 45 to 54 years old;Total;7.475.843
Internet users in the last 3 months;Age: 45 to 54 years old;They have made one or more purchases;77,1
Internet users in the last 3 months;Age: 45 to 54 years old;They have purchased something in the last 12 months;72
Internet users in the last 3 months;Age: 45 to 54 years old;They have purchased something in the last 3 months;59,4
Internet users in the last 3 months;Age: 55 to 64 years old;Total;5.899.316
Internet users in the last 3 months;Age: 55 to 64 years old;They have made one or more purchases;62,8
Internet users in the last 3 months;Age: 55 to 64 years old;They have purchased something in the last 12 months;56,4
Internet users in the last 3 months;Age: 55 to 64 years old;They have purchased something in the last 3 months;43
Internet users in the last 3 months;Age: 65 to 74 years old;Total;3.443.268
Internet users in the last 3 months;Age: 65 to 74 years old;They have made one or more purchases;47,5
Internet users in the last 3 months;Age: 65 to 74 years old;They have purchased something in the last 12 months;40,9
Internet users in the last 3 months;Age: 65 to 74 years old;They have purchased something in the last 3 months;31,4
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;13.777.961
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;77,6
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;72,4
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;60,1
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Total;4.151.914
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;74,7
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;69
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;56,5
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Total;5.053.472
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;76,9
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;72,1
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;60,1
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Total;3.737.248
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;72,7
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;68,3
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;57,4
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Total;6.365.686
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;74,6
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;69,6
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;57,3
Internet users in the last 3 months;Size of the household: Households with 1 member;Total;3.112.323
Internet users in the last 3 months;Size of the household: Households with 1 member;They have made one or more purchases;70,6
Internet users in the last 3 months;Size of the household: Households with 1 member;They have purchased something in the last 12 months;64
Internet users in the last 3 months;Size of the household: Households with 1 member;They have purchased something in the last 3 months;50,5
Internet users in the last 3 months;Size of the household: Households with 2 members;Total;8.541.519
Internet users in the last 3 months;Size of the household: Households with 2 members;They have made one or more purchases;67,7
Internet users in the last 3 months;Size of the household: Households with 2 members;They have purchased something in the last 12 months;62,2
Internet users in the last 3 months;Size of the household: Households with 2 members;They have purchased something in the last 3 months;51,5
Internet users in the last 3 months;Size of the household: Households with 3 members;Total;9.431.525
Internet users in the last 3 months;Size of the household: Households with 3 members;They have made one or more purchases;78,5
Internet users in the last 3 months;Size of the household: Households with 3 members;They have purchased something in the last 12 months;72,6
Internet users in the last 3 months;Size of the household: Households with 3 members;They have purchased something in the last 3 months;60,4
Internet users in the last 3 months;Size of the household: Households with 4 members;Total;9.070.085
Internet users in the last 3 months;Size of the household: Households with 4 members;They have made one or more purchases;83,1
Internet users in the last 3 months;Size of the household: Households with 4 members;They have purchased something in the last 12 months;79,4
Internet users in the last 3 months;Size of the household: Households with 4 members;They have purchased something in the last 3 months;66,4
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Total;2.930.829
Internet users in the last 3 months;Size of the household: Households with 5 or more members;They have made one or more purchases;75,8
Internet users in the last 3 months;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;72,5
Internet users in the last 3 months;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;60,3
Internet users in the last 3 months;Type of household: Single-person household;Total;3.112.323
Internet users in the last 3 months;Type of household: Single-person household;They have made one or more purchases;70,6
Internet users in the last 3 months;Type of household: Single-person household;They have purchased something in the last 12 months;64
Internet users in the last 3 months;Type of household: Single-person household;They have purchased something in the last 3 months;50,5
Internet users in the last 3 months;Type of household: Single parent living with a child;Total;3.977.043
Internet users in the last 3 months;Type of household: Single parent living with a child;They have made one or more purchases;76
Internet users in the last 3 months;Type of household: Single parent living with a child;They have purchased something in the last 12 months;71,8
Internet users in the last 3 months;Type of household: Single parent living with a child;They have purchased something in the last 3 months;58,5
Internet users in the last 3 months;Type of household: Couple living together without children;Total;5.433.853
Internet users in the last 3 months;Type of household: Couple living together without children;They have made one or more purchases;66,8
Internet users in the last 3 months;Type of household: Couple living together without children;They have purchased something in the last 12 months;61,3
Internet users in the last 3 months;Type of household: Couple living together without children;They have purchased something in the last 3 months;51,5
Internet users in the last 3 months;Type of household: Couple living together with children;Total;16.992.529
Internet users in the last 3 months;Type of household: Couple living together with children;They have made one or more purchases;81,5
Internet users in the last 3 months;Type of household: Couple living together with children;They have purchased something in the last 12 months;76,7
Internet users in the last 3 months;Type of household: Couple living together with children;They have purchased something in the last 3 months;64,5
Internet users in the last 3 months;Type of household: Other type of household;Total;3.570.531
Internet users in the last 3 months;Type of household: Other type of household;They have made one or more purchases;68,4
Internet users in the last 3 months;Type of household: Other type of household;They have purchased something in the last 12 months;63,1
Internet users in the last 3 months;Type of household: Other type of household;They have purchased something in the last 3 months;50,5
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;Total;15.757.980
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;They have made one or more purchases;73,5
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;68,2
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;56,9
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3.398.529
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;83,4
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;79,3
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;68,6
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Total;13.929.771
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;77
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;72
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;58,6
Internet users in the last 3 months;Nationality: Spanish;Total;28.858.487
Internet users in the last 3 months;Nationality: Spanish;They have made one or more purchases;77,1
Internet users in the last 3 months;Nationality: Spanish;They have purchased something in the last 12 months;72,1
Internet users in the last 3 months;Nationality: Spanish;They have purchased something in the last 3 months;59,7
Internet users in the last 3 months;Nationality: Foreign;Total;4.227.793
Internet users in the last 3 months;Nationality: Foreign;They have made one or more purchases;68,5
Internet users in the last 3 months;Nationality: Foreign;They have purchased something in the last 12 months;63
Internet users in the last 3 months;Nationality: Foreign;They have purchased something in the last 3 months;52,8
People that have made online purchases in the last 12 months;Total Persons;Total;23.477.227
People that have made online purchases in the last 12 months;Total Persons;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Total Persons;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Total Persons;They have purchased something in the last 3 months;82,9
People that have made online purchases in the last 12 months;Sex: Male;Total;11.954.459
People that have made online purchases in the last 12 months;Sex: Male;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Sex: Male;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Sex: Male;They have purchased something in the last 3 months;81,4
People that have made online purchases in the last 12 months;Sex: Female;Total;11.522.768
People that have made online purchases in the last 12 months;Sex: Female;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Sex: Female;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Sex: Female;They have purchased something in the last 3 months;84,5
People that have made online purchases in the last 12 months;Age: 16 to 24 years old;Total;3.391.684
People that have made online purchases in the last 12 months;Age: 16 to 24 years old;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 3 months;82,4
People that have made online purchases in the last 12 months;Age: 25 to 34 years old;Total;4.467.982
People that have made online purchases in the last 12 months;Age: 25 to 34 years old;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 3 months;86,3
People that have made online purchases in the last 12 months;Age: 35 to 44 years old;Total;5.493.762
People that have made online purchases in the last 12 months;Age: 35 to 44 years old;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 3 months;86,3
People that have made online purchases in the last 12 months;Age: 45 to 54 years old;Total;5.384.460
People that have made online purchases in the last 12 months;Age: 45 to 54 years old;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 3 months;82,5
People that have made online purchases in the last 12 months;Age: 55 to 64 years old;Total;3.326.032
People that have made online purchases in the last 12 months;Age: 55 to 64 years old;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 3 months;76,3
People that have made online purchases in the last 12 months;Age: 65 to 74 years old;Total;1.413.307
People that have made online purchases in the last 12 months;Age: 65 to 74 years old;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 3 months;76,5
People that have made online purchases in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;9.978.966
People that have made online purchases in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;83
People that have made online purchases in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;Total;2.866.086
People that have made online purchases in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;81,9
People that have made online purchases in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;Total;3.647.553
People that have made online purchases in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;83,2
People that have made online purchases in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;Total;2.553.418
People that have made online purchases in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;84
People that have made online purchases in the last 12 months;Habitat: Less than 10,000 inhabitants;Total;4.431.205
People that have made online purchases in the last 12 months;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;82,4
People that have made online purchases in the last 12 months;Size of the household: Households with 1 member;Total;1.990.915
People that have made online purchases in the last 12 months;Size of the household: Households with 1 member;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 3 months;79
People that have made online purchases in the last 12 months;Size of the household: Households with 2 members;Total;5.313.564
People that have made online purchases in the last 12 months;Size of the household: Households with 2 members;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 3 months;82,8
People that have made online purchases in the last 12 months;Size of the household: Households with 3 members;Total;6.847.827
People that have made online purchases in the last 12 months;Size of the household: Households with 3 members;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 3 months;83,3
People that have made online purchases in the last 12 months;Size of the household: Households with 4 members;Total;7.199.456
People that have made online purchases in the last 12 months;Size of the household: Households with 4 members;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 3 months;83,6
People that have made online purchases in the last 12 months;Size of the household: Households with 5 or more members;Total;2.125.466
People that have made online purchases in the last 12 months;Size of the household: Households with 5 or more members;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;83,1
People that have made online purchases in the last 12 months;Type of household: Single-person household;Total;1.990.915
People that have made online purchases in the last 12 months;Type of household: Single-person household;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Type of household: Single-person household;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Type of household: Single-person household;They have purchased something in the last 3 months;79
People that have made online purchases in the last 12 months;Type of household: Single parent living with a child;Total;2.855.207
People that have made online purchases in the last 12 months;Type of household: Single parent living with a child;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 3 months;81,4
People that have made online purchases in the last 12 months;Type of household: Couple living together without children;Total;3.336.560
People that have made online purchases in the last 12 months;Type of household: Couple living together without children;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 3 months;83,8
People that have made online purchases in the last 12 months;Type of household: Couple living together with children;Total;13.040.239
People that have made online purchases in the last 12 months;Type of household: Couple living together with children;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 3 months;84
People that have made online purchases in the last 12 months;Type of household: Other type of household;Total;2.254.307
People that have made online purchases in the last 12 months;Type of household: Other type of household;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Type of household: Other type of household;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Type of household: Other type of household;They have purchased something in the last 3 months;80,1
People that have made online purchases in the last 12 months;Cohabitation in couple: Living with your spouse;Total;10.755.266
People that have made online purchases in the last 12 months;Cohabitation in couple: Living with your spouse;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Cohabitation in couple: Living with your spouse;They have purchased something in the last 3 months;83,4
People that have made online purchases in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;2.693.476
People that have made online purchases in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;86,5
People that have made online purchases in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;Total;10.028.485
People that have made online purchases in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;81,4
People that have made online purchases in the last 12 months;Nationality: Spanish;Total;20.814.437
People that have made online purchases in the last 12 months;Nationality: Spanish;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Nationality: Spanish;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Nationality: Spanish;They have purchased something in the last 3 months;82,8
People that have made online purchases in the last 12 months;Nationality: Foreign;Total;2.662.790
People that have made online purchases in the last 12 months;Nationality: Foreign;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Nationality: Foreign;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Nationality: Foreign;They have purchased something in the last 3 months;83,8