Population class;Socio-economic characteristics;Frequency of use for purchasing;Total
Total Persons  (16 to 74 years old);Total Persons;Total;35.236.585
Total Persons  (16 to 74 years old);Total Persons;They have made one or more purchases;71,4
Total Persons  (16 to 74 years old);Total Persons;They have purchased something in the last 12 months;66,6
Total Persons  (16 to 74 years old);Total Persons;They have purchased something in the last 3 months;55,2
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;Total;1.276.240
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;14,9
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;11,2
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;6,6
Total Persons  (16 to 74 years old);Studies completed: Primary Education;Total;3.266.556
Total Persons  (16 to 74 years old);Studies completed: Primary Education;They have made one or more purchases;31,6
Total Persons  (16 to 74 years old);Studies completed: Primary Education;They have purchased something in the last 12 months;26,2
Total Persons  (16 to 74 years old);Studies completed: Primary Education;They have purchased something in the last 3 months;16,6
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;Total;8.629.193
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;They have made one or more purchases;60,6
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;55,2
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;41,9
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;Total;8.767.316
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;They have made one or more purchases;78,8
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;73,9
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;60,3
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;Total;3.811.436
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;They have made one or more purchases;86,3
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;81,2
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;69,8
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;Total;3.740.780
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;They have made one or more purchases;88,2
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;They have purchased something in the last 12 months;84,2
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;They have purchased something in the last 3 months;74,3
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;Total;5.320.149
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;They have made one or more purchases;90,9
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;87,2
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;78,6
Total Persons  (16 to 74 years old);Studies completed: University doctorate;Total;385.132
Total Persons  (16 to 74 years old);Studies completed: University doctorate;They have made one or more purchases;88,9
Total Persons  (16 to 74 years old);Studies completed: University doctorate;They have purchased something in the last 12 months;87,1
Total Persons  (16 to 74 years old);Studies completed: University doctorate;They have purchased something in the last 3 months;78,4
Total Persons  (16 to 74 years old);Studies completed: Others;Total;39.784
Total Persons  (16 to 74 years old);Studies completed: Others;They have made one or more purchases;65,3
Total Persons  (16 to 74 years old);Studies completed: Others;They have purchased something in the last 12 months;64,9
Total Persons  (16 to 74 years old);Studies completed: Others;They have purchased something in the last 3 months;11,4
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;Total;18.703.329
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;They have made one or more purchases;83,5
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;They have purchased something in the last 12 months;78,7
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;They have purchased something in the last 3 months;66,7
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;Total;4.680.884
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;They have made one or more purchases;67
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;62,5
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;50,6
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;Total;3.065.503
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;They have made one or more purchases;78,7
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;They have purchased something in the last 12 months;75,8
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;They have purchased something in the last 3 months;62,1
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;Total;1.587.624
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;They have made one or more purchases;40,7
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;38,1
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;28,1
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;Total;5.377.249
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;They have made one or more purchases;39,6
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;33,6
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;26
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;Total;1.821.996
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;They have made one or more purchases;66,1
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;They have purchased something in the last 12 months;60,9
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;They have purchased something in the last 3 months;47,7
Total Persons  (16 to 74 years old);Professional Situation (in main job): Permanent or indefinite-term employed person;Total;11.899.151
Total Persons  (16 to 74 years old);Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;85,4
Total Persons  (16 to 74 years old);Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;80
Total Persons  (16 to 74 years old);Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;68,3
Total Persons  (16 to 74 years old);Professional Situation (in main job): Temporary workers employed by someone else;Total;3.540.558
Total Persons  (16 to 74 years old);Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;81,6
Total Persons  (16 to 74 years old);Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;78,1
Total Persons  (16 to 74 years old);Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;66,3
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed with employees;Total;1.226.093
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;77,7
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;73,9
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;60,2
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed without employees;Total;1.850.403
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;79
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;74,6
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;63,5
Total Persons  (16 to 74 years old);Professional Situation (in main job):  Family help (without stipulated salary);Total;187.124
Total Persons  (16 to 74 years old);Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;82,4
Total Persons  (16 to 74 years old);Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;73,4
Total Persons  (16 to 74 years old);Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;48,3
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Full-time;Total;15.280.545
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Full-time;They have made one or more purchases;84,1
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;79,3
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;67,7
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Part-time;Total;3.422.783
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Part-time;They have made one or more purchases;80,9
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;75,6
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;62,2
Total Persons  (16 to 74 years old);Main occupation: Manual;Total;5.878.180
Total Persons  (16 to 74 years old);Main occupation: Manual;They have made one or more purchases;70,5
Total Persons  (16 to 74 years old);Main occupation: Manual;They have purchased something in the last 12 months;64
Total Persons  (16 to 74 years old);Main occupation: Manual;They have purchased something in the last 3 months;48,9
Total Persons  (16 to 74 years old);Main occupation: Non-manual;Total;12.825.148
Total Persons  (16 to 74 years old);Main occupation: Non-manual;They have made one or more purchases;89,5
Total Persons  (16 to 74 years old);Main occupation: Non-manual;They have purchased something in the last 12 months;85,4
Total Persons  (16 to 74 years old);Main occupation: Non-manual;They have purchased something in the last 3 months;74,8
Total Persons  (16 to 74 years old);Main occupation: ICT workers;Total;791.036
Total Persons  (16 to 74 years old);Main occupation: ICT workers;They have made one or more purchases;98,6
Total Persons  (16 to 74 years old);Main occupation: ICT workers;They have purchased something in the last 12 months;94,7
Total Persons  (16 to 74 years old);Main occupation: ICT workers;They have purchased something in the last 3 months;91,2
Total Persons  (16 to 74 years old);Main occupation: Other workers;Total;17.912.293
Total Persons  (16 to 74 years old);Main occupation: Other workers;They have made one or more purchases;82,8
Total Persons  (16 to 74 years old);Main occupation: Other workers;They have purchased something in the last 12 months;77,9
Total Persons  (16 to 74 years old);Main occupation: Other workers;They have purchased something in the last 3 months;65,6
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;Total;4.898.218
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;They have made one or more purchases;52
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;47,2
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;35,1
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;Total;10.447.296
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;65,9
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;59,9
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;47,9
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;Total;7.318.865
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;76,9
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;72,6
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;61,6
Total Persons  (16 to 74 years old);Net household monthly income : From  2,500 to less than 3,000;Total;2.929.884
Total Persons  (16 to 74 years old);Net household monthly income : From  2,500 to less than 3,000;They have made one or more purchases;90,6
Total Persons  (16 to 74 years old);Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 12 months;85,8
Total Persons  (16 to 74 years old);Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 3 months;75
Total Persons  (16 to 74 years old);Net household monthly income 3,000 euros or more;Total;4.417.846
Total Persons  (16 to 74 years old);Net household monthly income 3,000 euros or more;They have made one or more purchases;91,7
Total Persons  (16 to 74 years old);Net household monthly income 3,000 euros or more;They have purchased something in the last 12 months;88,3
Total Persons  (16 to 74 years old);Net household monthly income 3,000 euros or more;They have purchased something in the last 3 months;79
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;Total;5.224.476
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;They have made one or more purchases;64,9
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;They have purchased something in the last 12 months;60,9
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;They have purchased something in the last 3 months;48,6
Internet users in the last 12 months;Total Persons;Total;33.295.444
Internet users in the last 12 months;Total Persons;They have made one or more purchases;75,5
Internet users in the last 12 months;Total Persons;They have purchased something in the last 12 months;70,5
Internet users in the last 12 months;Total Persons;They have purchased something in the last 3 months;58,4
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;Total;735.350
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;25,9
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;19,5
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;11,4
Internet users in the last 12 months;Studies completed: Primary Education;Total;2.563.287
Internet users in the last 12 months;Studies completed: Primary Education;They have made one or more purchases;40,3
Internet users in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 12 months;33,4
Internet users in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 3 months;21,2
Internet users in the last 12 months;Studies completed: First stage Secondary Education;Total;8.175.755
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have made one or more purchases;63,9
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;58,2
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;44,2
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;Total;8.617.611
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;80,2
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;75,1
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;61,4
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;Total;3.775.723
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;87,1
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;82
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;70,5
Internet users in the last 12 months;Studies completed: University studies and similar;Total;3.724.783
Internet users in the last 12 months;Studies completed: University studies and similar;They have made one or more purchases;88,5
Internet users in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;84,5
Internet users in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;74,6
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;Total;5.291.504
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;91,3
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;87,6
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;79
Internet users in the last 12 months;Studies completed: University doctorate;Total;385.132
Internet users in the last 12 months;Studies completed: University doctorate;They have made one or more purchases;88,9
Internet users in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 12 months;87,1
Internet users in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 3 months;78,4
Internet users in the last 12 months;Studies completed: Others;Total;26.299
Internet users in the last 12 months;Studies completed: Others;They have made one or more purchases;98,8
Internet users in the last 12 months;Studies completed: Others;They have purchased something in the last 12 months;98,2
Internet users in the last 12 months;Studies completed: Others;They have purchased something in the last 3 months;17,2
Internet users in the last 12 months;Employment situation: Employed economically active persons;Total;18.482.292
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have made one or more purchases;84,5
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;79,6
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;67,5
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;Total;4.494.367
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;69,8
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;65,1
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;52,7
Internet users in the last 12 months;Employment situation: Inactive population: Students;Total;3.065.503
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have made one or more purchases;78,7
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;75,8
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;62,1
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;Total;1.346.839
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;47,9
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;44,9
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;33,1
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;Total;4.191.494
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;50,8
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;43,1
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;33,3
Internet users in the last 12 months;Employment situation: Other employment situation;Total;1.714.949
Internet users in the last 12 months;Employment situation: Other employment situation;They have made one or more purchases;70,2
Internet users in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;64,7
Internet users in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;50,7
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;11.791.971
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;86,2
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;80,7
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;68,9
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;3.482.624
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;83
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;79,4
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;67,4
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;Total;1.213.411
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;78,5
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;74,7
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;60,8
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;Total;1.808.540
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;80,9
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;76,3
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;65
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;185.748
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;83
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;73,9
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;48,6
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;Total;15.118.436
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;They have made one or more purchases;85
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;80,2
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;68,4
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;Total;3.363.856
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;They have made one or more purchases;82,3
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;76,9
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;63,3
Internet users in the last 12 months;Main occupation: Manual;Total;5.745.007
Internet users in the last 12 months;Main occupation: Manual;They have made one or more purchases;72,1
Internet users in the last 12 months;Main occupation: Manual;They have purchased something in the last 12 months;65,5
Internet users in the last 12 months;Main occupation: Manual;They have purchased something in the last 3 months;50,1
Internet users in the last 12 months;Main occupation: Non-manual;Total;12.737.285
Internet users in the last 12 months;Main occupation: Non-manual;They have made one or more purchases;90,1
Internet users in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 12 months;86
Internet users in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 3 months;75,4
Internet users in the last 12 months;Main occupation: ICT workers;Total;787.889
Internet users in the last 12 months;Main occupation: ICT workers;They have made one or more purchases;99
Internet users in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 12 months;95
Internet users in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 3 months;91,6
Internet users in the last 12 months;Main occupation: Other workers;Total;17.694.403
Internet users in the last 12 months;Main occupation: Other workers;They have made one or more purchases;83,9
Internet users in the last 12 months;Main occupation: Other workers;They have purchased something in the last 12 months;78,9
Internet users in the last 12 months;Main occupation: Other workers;They have purchased something in the last 3 months;66,4
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;Total;4.265.975
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;They have made one or more purchases;59,7
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;54,2
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;40,3
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;Total;9.788.276
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;70,3
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;63,9
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;51,1
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;Total;7.080.775
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;79,4
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;75
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;63,7
Internet users in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;Total;2.892.969
Internet users in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have made one or more purchases;91,8
Internet users in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 12 months;86,9
Internet users in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 3 months;76
Internet users in the last 12 months;Net household monthly income 3,000 euros or more;Total;4.395.623
Internet users in the last 12 months;Net household monthly income 3,000 euros or more;They have made one or more purchases;92,2
Internet users in the last 12 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 12 months;88,7
Internet users in the last 12 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 3 months;79,4
Internet users in the last 12 months;Net household monthly income DK/NA;Total;4.871.825
Internet users in the last 12 months;Net household monthly income DK/NA;They have made one or more purchases;69,6
Internet users in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;65,3
Internet users in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;52,1
Internet users in the last 3 months;Total Persons;Total;33.086.280
Internet users in the last 3 months;Total Persons;They have made one or more purchases;76
Internet users in the last 3 months;Total Persons;They have purchased something in the last 12 months;70,9
Internet users in the last 3 months;Total Persons;They have purchased something in the last 3 months;58,8
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;Total;709.334
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;26,8
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;20,2
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;11,8
Internet users in the last 3 months;Studies completed: Primary Education;Total;2.502.327
Internet users in the last 3 months;Studies completed: Primary Education;They have made one or more purchases;41,1
Internet users in the last 3 months;Studies completed: Primary Education;They have purchased something in the last 12 months;34,1
Internet users in the last 3 months;Studies completed: Primary Education;They have purchased something in the last 3 months;21,7
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Total;8.104.518
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have made one or more purchases;64,5
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;58,7
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;44,6
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Total;8.584.012
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;80,5
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;75,4
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;61,6
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Total;3.769.380
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;87,3
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;82,1
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;70,6
Internet users in the last 3 months;Studies completed: University studies and similar;Total;3.721.025
Internet users in the last 3 months;Studies completed: University studies and similar;They have made one or more purchases;88,6
Internet users in the last 3 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;84,6
Internet users in the last 3 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;74,7
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Total;5.284.253
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;91,5
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;87,8
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;79,1
Internet users in the last 3 months;Studies completed: University doctorate;Total;385.132
Internet users in the last 3 months;Studies completed: University doctorate;They have made one or more purchases;88,9
Internet users in the last 3 months;Studies completed: University doctorate;They have purchased something in the last 12 months;87,1
Internet users in the last 3 months;Studies completed: University doctorate;They have purchased something in the last 3 months;78,4
Internet users in the last 3 months;Studies completed: Others;Total;26.299
Internet users in the last 3 months;Studies completed: Others;They have made one or more purchases;98,8
Internet users in the last 3 months;Studies completed: Others;They have purchased something in the last 12 months;98,2
Internet users in the last 3 months;Studies completed: Others;They have purchased something in the last 3 months;17,2
Internet users in the last 3 months;Employment situation: Employed economically active persons;Total;18.420.131
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have made one or more purchases;84,8
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;79,9
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;67,7
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Total;4.465.887
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;70,3
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;65,5
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;53
Internet users in the last 3 months;Employment situation: Inactive population: Students;Total;3.065.503
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have made one or more purchases;78,7
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;75,8
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;62,1
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Total;1.340.050
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;48,1
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;45,2
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;33,2
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Total;4.094.409
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;52
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;44,1
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;34,1
Internet users in the last 3 months;Employment situation: Other employment situation;Total;1.700.299
Internet users in the last 3 months;Employment situation: Other employment situation;They have made one or more purchases;70,6
Internet users in the last 3 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;65
Internet users in the last 3 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;51,2
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;11.756.643
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;86,4
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;81
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;69,1
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;3.476.149
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;83,1
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;79,6
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;67,5
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Total;1.195.124
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;79,4
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;75,8
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;61,7
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Total;1.807.900
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;80,9
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;76,4
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;65
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;184.316
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;83,7
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;74,5
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;49
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Total;15.066.870
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;They have made one or more purchases;85,3
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;80,5
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;68,7
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Total;3.353.261
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;They have made one or more purchases;82,5
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;77,1
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;63,5
Internet users in the last 3 months;Main occupation: Manual;Total;5.717.600
Internet users in the last 3 months;Main occupation: Manual;They have made one or more purchases;72,5
Internet users in the last 3 months;Main occupation: Manual;They have purchased something in the last 12 months;65,8
Internet users in the last 3 months;Main occupation: Manual;They have purchased something in the last 3 months;50,3
Internet users in the last 3 months;Main occupation: Non-manual;Total;12.702.531
Internet users in the last 3 months;Main occupation: Non-manual;They have made one or more purchases;90,3
Internet users in the last 3 months;Main occupation: Non-manual;They have purchased something in the last 12 months;86,2
Internet users in the last 3 months;Main occupation: Non-manual;They have purchased something in the last 3 months;75,6
Internet users in the last 3 months;Main occupation: ICT workers;Total;787.499
Internet users in the last 3 months;Main occupation: ICT workers;They have made one or more purchases;99
Internet users in the last 3 months;Main occupation: ICT workers;They have purchased something in the last 12 months;95,1
Internet users in the last 3 months;Main occupation: ICT workers;They have purchased something in the last 3 months;91,6
Internet users in the last 3 months;Main occupation: Other workers;Total;17.632.632
Internet users in the last 3 months;Main occupation: Other workers;They have made one or more purchases;84,1
Internet users in the last 3 months;Main occupation: Other workers;They have purchased something in the last 12 months;79,2
Internet users in the last 3 months;Main occupation: Other workers;They have purchased something in the last 3 months;66,7
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Total;4.220.171
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;They have made one or more purchases;60,4
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;54,8
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;40,7
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Total;9.703.826
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;70,8
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;64,4
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;51,5
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Total;7.060.757
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;79,7
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;75,2
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;63,9
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Total;2.882.938
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;They have made one or more purchases;92,1
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 12 months;87,2
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 3 months;76,3
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;Total;4.389.963
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;They have made one or more purchases;92,3
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 12 months;88,8
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 3 months;79,5
Internet users in the last 3 months;Net household monthly income DK/NA;Total;4.828.625
Internet users in the last 3 months;Net household monthly income DK/NA;They have made one or more purchases;70,2
Internet users in the last 3 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;65,9
Internet users in the last 3 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;52,6
People that have made online purchases in the last 12 months;Total Persons;Total;23.477.227
People that have made online purchases in the last 12 months;Total Persons;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Total Persons;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Total Persons;They have purchased something in the last 3 months;82,9
People that have made online purchases in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;Total;143.043
People that have made online purchases in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;58,7
People that have made online purchases in the last 12 months;Studies completed: Primary Education;Total;857.139
People that have made online purchases in the last 12 months;Studies completed: Primary Education;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 3 months;63,3
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;Total;4.760.442
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;76
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;Total;6.475.391
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;81,7
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;Total;3.094.258
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;86
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;Total;3.148.847
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;88,2
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;Total;4.636.986
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;90,1
People that have made online purchases in the last 12 months;Studies completed: University doctorate;Total;335.289
People that have made online purchases in the last 12 months;Studies completed: University doctorate;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 3 months;90,1
People that have made online purchases in the last 12 months;Studies completed: Others;Total;25.832
People that have made online purchases in the last 12 months;Studies completed: Others;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: Others;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: Others;They have purchased something in the last 3 months;17,5
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;Total;14.710.745
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;84,8
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;Total;2.924.209
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;80,9
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;Total;2.322.623
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;82
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;Total;605.268
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;73,6
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;Total;1.804.762
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;77,3
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;Total;1.109.620
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;78,4
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;9.520.524
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;85,3
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;2.765.956
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;84,9
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;Total;906.442
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;81,4
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;Total;1.380.506
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;85,2
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;137.317
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;65,8
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;Total;12.124.813
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;85,3
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;Total;2.585.932
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;82,3
People that have made online purchases in the last 12 months;Main occupation: Manual;Total;3.762.382
People that have made online purchases in the last 12 months;Main occupation: Manual;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Main occupation: Manual;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Main occupation: Manual;They have purchased something in the last 3 months;76,4
People that have made online purchases in the last 12 months;Main occupation: Non-manual;Total;10.948.363
People that have made online purchases in the last 12 months;Main occupation: Non-manual;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 3 months;87,7
People that have made online purchases in the last 12 months;Main occupation: ICT workers;Total;748.855
People that have made online purchases in the last 12 months;Main occupation: ICT workers;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 3 months;96,4
People that have made online purchases in the last 12 months;Main occupation: Other workers;Total;13.961.890
People that have made online purchases in the last 12 months;Main occupation: Other workers;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Main occupation: Other workers;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Main occupation: Other workers;They have purchased something in the last 3 months;84,2
People that have made online purchases in the last 12 months;Net household monthly income Less than 900 Euros;Total;2.313.086
People that have made online purchases in the last 12 months;Net household monthly income Less than 900 Euros;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;74,3
People that have made online purchases in the last 12 months;Net household monthly income : From 900 to less than 1,600;Total;6.256.442
People that have made online purchases in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;79,9
People that have made online purchases in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;Total;5.310.664
People that have made online purchases in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;84,9
People that have made online purchases in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;Total;2.513.932
People that have made online purchases in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 3 months;87,5
People that have made online purchases in the last 12 months;Net household monthly income 3,000 euros or more;Total;3.899.806
People that have made online purchases in the last 12 months;Net household monthly income 3,000 euros or more;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 3 months;89,5
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;Total;3.183.298
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;79,8