Population class;Socio-economic characteristics;Frequency of use for purchasing;Total
Total Persons  (16 to 74 years old);Total Persons;Total;35.436.056
Total Persons  (16 to 74 years old);Total Persons;They have made one or more purchases;72,8
Total Persons  (16 to 74 years old);Total Persons;They have purchased something in the last 12 months;67,9
Total Persons  (16 to 74 years old);Total Persons;They have purchased something in the last 3 months;55,3
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;Total;975.226
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;26,2
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;24
Total Persons  (16 to 74 years old);Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;16,7
Total Persons  (16 to 74 years old);Studies completed: Primary Education;Total;3.261.171
Total Persons  (16 to 74 years old);Studies completed: Primary Education;They have made one or more purchases;31,3
Total Persons  (16 to 74 years old);Studies completed: Primary Education;They have purchased something in the last 12 months;25,8
Total Persons  (16 to 74 years old);Studies completed: Primary Education;They have purchased something in the last 3 months;18,5
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;Total;8.449.633
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;They have made one or more purchases;61,2
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;55,4
Total Persons  (16 to 74 years old);Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;43,5
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;Total;9.544.914
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;They have made one or more purchases;78,9
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;73,4
Total Persons  (16 to 74 years old);Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;58,1
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;Total;3.766.121
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;They have made one or more purchases;88
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;83,1
Total Persons  (16 to 74 years old);Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;69,1
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;Total;3.702.568
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;They have made one or more purchases;88,8
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;They have purchased something in the last 12 months;85,3
Total Persons  (16 to 74 years old);Studies completed: University studies and similar;They have purchased something in the last 3 months;71,3
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;Total;5.303.804
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;They have made one or more purchases;91,8
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;88,1
Total Persons  (16 to 74 years old);Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;76,4
Total Persons  (16 to 74 years old);Studies completed: University doctorate;Total;355.817
Total Persons  (16 to 74 years old);Studies completed: University doctorate;They have made one or more purchases;91,5
Total Persons  (16 to 74 years old);Studies completed: University doctorate;They have purchased something in the last 12 months;91
Total Persons  (16 to 74 years old);Studies completed: University doctorate;They have purchased something in the last 3 months;81,6
Total Persons  (16 to 74 years old);Studies completed: Others;Total;76.800
Total Persons  (16 to 74 years old);Studies completed: Others;They have made one or more purchases;13,5
Total Persons  (16 to 74 years old);Studies completed: Others;They have purchased something in the last 12 months;11,4
Total Persons  (16 to 74 years old);Studies completed: Others;They have purchased something in the last 3 months;11,4
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;Total;20.498.176
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;They have made one or more purchases;83,3
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;They have purchased something in the last 12 months;79,2
Total Persons  (16 to 74 years old);Employment situation: Employed economically active persons;They have purchased something in the last 3 months;65,8
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;Total;3.770.240
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;They have made one or more purchases;68,2
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;58,5
Total Persons  (16 to 74 years old);Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;44,9
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;Total;3.158.289
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;They have made one or more purchases;81,4
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;They have purchased something in the last 12 months;78,3
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Students;They have purchased something in the last 3 months;63,4
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;Total;1.850.355
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;They have made one or more purchases;40,5
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;34,6
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;24,5
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;Total;5.101.010
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;They have made one or more purchases;43,5
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;38,5
Total Persons  (16 to 74 years old);Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;29,3
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;Total;1.057.985
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;They have made one or more purchases;56,1
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;They have purchased something in the last 12 months;52,1
Total Persons  (16 to 74 years old);Employment situation: Other employment situation;They have purchased something in the last 3 months;42
Total Persons  (16 to 74 years old);Professional Situation (in main job): Permanent or indefinite-term employed person;Total;13.914.348
Total Persons  (16 to 74 years old);Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;84,8
Total Persons  (16 to 74 years old);Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;80,8
Total Persons  (16 to 74 years old);Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;67,3
Total Persons  (16 to 74 years old);Professional Situation (in main job): Temporary workers employed by someone else;Total;3.288.183
Total Persons  (16 to 74 years old);Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;83,3
Total Persons  (16 to 74 years old);Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;80
Total Persons  (16 to 74 years old);Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;65,2
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed with employees;Total;1.267.180
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;78,3
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;73
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;61,1
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed without employees;Total;1.900.326
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;76,6
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;71
Total Persons  (16 to 74 years old);Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;60
Total Persons  (16 to 74 years old);Professional Situation (in main job):  Family help (without stipulated salary);Total;128.139
Total Persons  (16 to 74 years old);Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;69,8
Total Persons  (16 to 74 years old);Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;66,9
Total Persons  (16 to 74 years old);Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;52,3
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Full-time;Total;17.097.865
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Full-time;They have made one or more purchases;83,7
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;79,5
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;66,5
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Part-time;Total;3.400.312
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Part-time;They have made one or more purchases;81,2
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;77,5
Total Persons  (16 to 74 years old);Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;62,4
Total Persons  (16 to 74 years old);Main occupation: Manual;Total;5.582.625
Total Persons  (16 to 74 years old);Main occupation: Manual;They have made one or more purchases;67,6
Total Persons  (16 to 74 years old);Main occupation: Manual;They have purchased something in the last 12 months;61,8
Total Persons  (16 to 74 years old);Main occupation: Manual;They have purchased something in the last 3 months;48,5
Total Persons  (16 to 74 years old);Main occupation: Non-manual;Total;14.915.552
Total Persons  (16 to 74 years old);Main occupation: Non-manual;They have made one or more purchases;89,2
Total Persons  (16 to 74 years old);Main occupation: Non-manual;They have purchased something in the last 12 months;85,7
Total Persons  (16 to 74 years old);Main occupation: Non-manual;They have purchased something in the last 3 months;72,3
Total Persons  (16 to 74 years old);Main occupation: ICT workers;Total;876.084
Total Persons  (16 to 74 years old);Main occupation: ICT workers;They have made one or more purchases;98,2
Total Persons  (16 to 74 years old);Main occupation: ICT workers;They have purchased something in the last 12 months;96,6
Total Persons  (16 to 74 years old);Main occupation: ICT workers;They have purchased something in the last 3 months;89,4
Total Persons  (16 to 74 years old);Main occupation: Other workers;Total;19.622.093
Total Persons  (16 to 74 years old);Main occupation: Other workers;They have made one or more purchases;82,6
Total Persons  (16 to 74 years old);Main occupation: Other workers;They have purchased something in the last 12 months;78,4
Total Persons  (16 to 74 years old);Main occupation: Other workers;They have purchased something in the last 3 months;64,8
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;Total;4.855.149
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;They have made one or more purchases;54,3
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;48,7
Total Persons  (16 to 74 years old);Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;36,2
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;Total;10.437.115
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;67,6
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;62,4
Total Persons  (16 to 74 years old);Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;49,6
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;Total;7.464.629
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;78,5
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;74,7
Total Persons  (16 to 74 years old);Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;60,1
Total Persons  (16 to 74 years old);Net household monthly income : From  2,500 to less than 3,000;Total;3.202.655
Total Persons  (16 to 74 years old);Net household monthly income : From  2,500 to less than 3,000;They have made one or more purchases;85,9
Total Persons  (16 to 74 years old);Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 12 months;81,1
Total Persons  (16 to 74 years old);Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 3 months;68,2
Total Persons  (16 to 74 years old);Net household monthly income 3,000 euros or more;Total;5.428.245
Total Persons  (16 to 74 years old);Net household monthly income 3,000 euros or more;They have made one or more purchases;90,8
Total Persons  (16 to 74 years old);Net household monthly income 3,000 euros or more;They have purchased something in the last 12 months;88,1
Total Persons  (16 to 74 years old);Net household monthly income 3,000 euros or more;They have purchased something in the last 3 months;78,3
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;Total;4.048.263
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;They have made one or more purchases;62,9
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;They have purchased something in the last 12 months;55,1
Total Persons  (16 to 74 years old);Net household monthly income DK/NA;They have purchased something in the last 3 months;42,7
Internet users in the last 12 months;Total Persons;Total;33.632.763
Internet users in the last 12 months;Total Persons;They have made one or more purchases;76,7
Internet users in the last 12 months;Total Persons;They have purchased something in the last 12 months;71,5
Internet users in the last 12 months;Total Persons;They have purchased something in the last 3 months;58,2
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;Total;622.392
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;41,1
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;37,6
Internet users in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;26,1
Internet users in the last 12 months;Studies completed: Primary Education;Total;2.544.191
Internet users in the last 12 months;Studies completed: Primary Education;They have made one or more purchases;40,1
Internet users in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 12 months;33
Internet users in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 3 months;23,7
Internet users in the last 12 months;Studies completed: First stage Secondary Education;Total;7.945.446
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have made one or more purchases;65
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;59
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;46,3
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;Total;9.413.219
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;80
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;74,5
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;58,9
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;Total;3.728.645
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;88,9
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;83,9
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;69,8
Internet users in the last 12 months;Studies completed: University studies and similar;Total;3.671.237
Internet users in the last 12 months;Studies completed: University studies and similar;They have made one or more purchases;89,5
Internet users in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;86
Internet users in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;71,9
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;Total;5.283.024
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;92,2
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;88,4
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;76,7
Internet users in the last 12 months;Studies completed: University doctorate;Total;355.817
Internet users in the last 12 months;Studies completed: University doctorate;They have made one or more purchases;91,5
Internet users in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 12 months;91
Internet users in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 3 months;81,6
Internet users in the last 12 months;Studies completed: Others;Total;68.793
Internet users in the last 12 months;Studies completed: Others;They have made one or more purchases;15,1
Internet users in the last 12 months;Studies completed: Others;They have purchased something in the last 12 months;12,8
Internet users in the last 12 months;Studies completed: Others;They have purchased something in the last 3 months;12,8
Internet users in the last 12 months;Employment situation: Employed economically active persons;Total;20.267.034
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have made one or more purchases;84,3
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;80,1
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;66,6
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;Total;3.597.236
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;71,5
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;61,4
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;47,1
Internet users in the last 12 months;Employment situation: Inactive population: Students;Total;3.143.995
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have made one or more purchases;81,8
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;78,7
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;63,6
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;Total;1.544.203
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;48,5
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;41,4
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;29,3
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;Total;4.133.844
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;53,7
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;47,5
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;36,2
Internet users in the last 12 months;Employment situation: Other employment situation;Total;946.450
Internet users in the last 12 months;Employment situation: Other employment situation;They have made one or more purchases;62,7
Internet users in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;58,2
Internet users in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;47
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;13.812.143
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;85,4
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;81,4
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;67,8
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;3.255.766
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;84,1
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;80,8
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;65,9
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;Total;1.238.351
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;80,1
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;74,7
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;62,5
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;Total;1.839.986
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;79,1
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;73,3
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;62
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;120.787
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;74,1
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;70,9
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;55,4
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;Total;16.917.079
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;They have made one or more purchases;84,6
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;80,3
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;67,2
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;Total;3.349.955
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;They have made one or more purchases;82,5
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;78,7
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;63,4
Internet users in the last 12 months;Main occupation: Manual;Total;5.403.017
Internet users in the last 12 months;Main occupation: Manual;They have made one or more purchases;69,9
Internet users in the last 12 months;Main occupation: Manual;They have purchased something in the last 12 months;63,8
Internet users in the last 12 months;Main occupation: Manual;They have purchased something in the last 3 months;50,1
Internet users in the last 12 months;Main occupation: Non-manual;Total;14.864.017
Internet users in the last 12 months;Main occupation: Non-manual;They have made one or more purchases;89,5
Internet users in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 12 months;86
Internet users in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 3 months;72,6
Internet users in the last 12 months;Main occupation: ICT workers;Total;876.084
Internet users in the last 12 months;Main occupation: ICT workers;They have made one or more purchases;98,2
Internet users in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 12 months;96,6
Internet users in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 3 months;89,4
Internet users in the last 12 months;Main occupation: Other workers;Total;19.390.950
Internet users in the last 12 months;Main occupation: Other workers;They have made one or more purchases;83,6
Internet users in the last 12 months;Main occupation: Other workers;They have purchased something in the last 12 months;79,3
Internet users in the last 12 months;Main occupation: Other workers;They have purchased something in the last 3 months;65,5
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;Total;4.281.780
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;They have made one or more purchases;61,6
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;55,2
Internet users in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;41,1
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;Total;9.780.475
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;72,1
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;66,6
Internet users in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;52,9
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;Total;7.232.788
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;81,1
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;77,1
Internet users in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;62
Internet users in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;Total;3.174.479
Internet users in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have made one or more purchases;86,6
Internet users in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 12 months;81,8
Internet users in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 3 months;68,8
Internet users in the last 12 months;Net household monthly income 3,000 euros or more;Total;5.389.615
Internet users in the last 12 months;Net household monthly income 3,000 euros or more;They have made one or more purchases;91,5
Internet users in the last 12 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 12 months;88,7
Internet users in the last 12 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 3 months;78,9
Internet users in the last 12 months;Net household monthly income DK/NA;Total;3.773.625
Internet users in the last 12 months;Net household monthly income DK/NA;They have made one or more purchases;67,5
Internet users in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;59,1
Internet users in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;45,8
Internet users in the last 3 months;Total Persons;Total;33.481.950
Internet users in the last 3 months;Total Persons;They have made one or more purchases;76,9
Internet users in the last 3 months;Total Persons;They have purchased something in the last 12 months;71,8
Internet users in the last 3 months;Total Persons;They have purchased something in the last 3 months;58,5
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;Total;599.804
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;42,6
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;39
Internet users in the last 3 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;27,1
Internet users in the last 3 months;Studies completed: Primary Education;Total;2.522.521
Internet users in the last 3 months;Studies completed: Primary Education;They have made one or more purchases;40,3
Internet users in the last 3 months;Studies completed: Primary Education;They have purchased something in the last 12 months;33,3
Internet users in the last 3 months;Studies completed: Primary Education;They have purchased something in the last 3 months;23,9
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Total;7.890.372
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have made one or more purchases;65,3
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;59,3
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;46,6
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Total;9.380.987
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;80,3
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;74,7
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;59,1
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Total;3.716.455
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;89
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;84
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;70
Internet users in the last 3 months;Studies completed: University studies and similar;Total;3.666.432
Internet users in the last 3 months;Studies completed: University studies and similar;They have made one or more purchases;89,5
Internet users in the last 3 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;86
Internet users in the last 3 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;72
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Total;5.280.768
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;92,2
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;88,4
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;76,7
Internet users in the last 3 months;Studies completed: University doctorate;Total;355.817
Internet users in the last 3 months;Studies completed: University doctorate;They have made one or more purchases;91,5
Internet users in the last 3 months;Studies completed: University doctorate;They have purchased something in the last 12 months;91
Internet users in the last 3 months;Studies completed: University doctorate;They have purchased something in the last 3 months;81,6
Internet users in the last 3 months;Studies completed: Others;Total;68.793
Internet users in the last 3 months;Studies completed: Others;They have made one or more purchases;15,1
Internet users in the last 3 months;Studies completed: Others;They have purchased something in the last 12 months;12,8
Internet users in the last 3 months;Studies completed: Others;They have purchased something in the last 3 months;12,8
Internet users in the last 3 months;Employment situation: Employed economically active persons;Total;20.205.881
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have made one or more purchases;84,4
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;80,3
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;66,8
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Total;3.588.547
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;71,6
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;61,5
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;47,2
Internet users in the last 3 months;Employment situation: Inactive population: Students;Total;3.143.995
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have made one or more purchases;81,8
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;78,7
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;63,6
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Total;1.526.851
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;49
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;41,9
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;29,7
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Total;4.080.600
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;54
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;47,9
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;36,7
Internet users in the last 3 months;Employment situation: Other employment situation;Total;936.076
Internet users in the last 3 months;Employment situation: Other employment situation;They have made one or more purchases;63,4
Internet users in the last 3 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;58,9
Internet users in the last 3 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;47,5
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;13.777.924
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;85,6
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;81,5
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;68
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;3.247.877
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;84,3
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;81
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;66,1
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Total;1.233.180
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;80,4
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;75
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;62,7
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Total;1.826.625
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;79,4
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;73,7
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;62,4
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;120.274
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;74,4
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;71,2
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;55,7
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Total;16.870.173
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;They have made one or more purchases;84,8
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;80,5
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;67,4
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Total;3.335.708
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;They have made one or more purchases;82,7
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;78,9
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;63,6
Internet users in the last 3 months;Main occupation: Manual;Total;5.371.655
Internet users in the last 3 months;Main occupation: Manual;They have made one or more purchases;70,2
Internet users in the last 3 months;Main occupation: Manual;They have purchased something in the last 12 months;64,1
Internet users in the last 3 months;Main occupation: Manual;They have purchased something in the last 3 months;50,4
Internet users in the last 3 months;Main occupation: Non-manual;Total;14.834.226
Internet users in the last 3 months;Main occupation: Non-manual;They have made one or more purchases;89,6
Internet users in the last 3 months;Main occupation: Non-manual;They have purchased something in the last 12 months;86,1
Internet users in the last 3 months;Main occupation: Non-manual;They have purchased something in the last 3 months;72,7
Internet users in the last 3 months;Main occupation: ICT workers;Total;876.084
Internet users in the last 3 months;Main occupation: ICT workers;They have made one or more purchases;98,2
Internet users in the last 3 months;Main occupation: ICT workers;They have purchased something in the last 12 months;96,6
Internet users in the last 3 months;Main occupation: ICT workers;They have purchased something in the last 3 months;89,4
Internet users in the last 3 months;Main occupation: Other workers;Total;19.329.797
Internet users in the last 3 months;Main occupation: Other workers;They have made one or more purchases;83,8
Internet users in the last 3 months;Main occupation: Other workers;They have purchased something in the last 12 months;79,5
Internet users in the last 3 months;Main occupation: Other workers;They have purchased something in the last 3 months;65,8
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Total;4.260.647
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;They have made one or more purchases;61,8
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;55,4
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;41,3
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Total;9.727.270
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;72,4
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;66,9
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;53,2
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Total;7.210.568
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;81,2
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;77,3
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;62,2
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Total;3.163.346
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;They have made one or more purchases;86,9
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 12 months;82,1
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 3 months;69
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;Total;5.383.862
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;They have made one or more purchases;91,5
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 12 months;88,7
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 3 months;79
Internet users in the last 3 months;Net household monthly income DK/NA;Total;3.736.256
Internet users in the last 3 months;Net household monthly income DK/NA;They have made one or more purchases;68,1
Internet users in the last 3 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;59,7
Internet users in the last 3 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;46,3
People that have made online purchases in the last 12 months;Total Persons;Total;24.063.566
People that have made online purchases in the last 12 months;Total Persons;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Total Persons;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Total Persons;They have purchased something in the last 3 months;81,4
People that have made online purchases in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;Total;234.136
People that have made online purchases in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: Illiterate persons with unfinished primary education;They have purchased something in the last 3 months;69,4
People that have made online purchases in the last 12 months;Studies completed: Primary Education;Total;840.458
People that have made online purchases in the last 12 months;Studies completed: Primary Education;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 3 months;71,7
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;Total;4.684.885
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;78,5
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;Total;7.010.702
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;79,1
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;Total;3.130.130
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;83,1
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;Total;3.158.181
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;83,6
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;Total;4.672.564
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;86,7
People that have made online purchases in the last 12 months;Studies completed: University doctorate;Total;323.728
People that have made online purchases in the last 12 months;Studies completed: University doctorate;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 3 months;89,7
People that have made online purchases in the last 12 months;Studies completed: Others;Total;8.783
People that have made online purchases in the last 12 months;Studies completed: Others;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: Others;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: Others;They have purchased something in the last 3 months;100
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;Total;16.227.432
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;83,2
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;Total;2.207.249
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;76,8
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;Total;2.474.054
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;80,9
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;Total;639.760
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;70,8
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;Total;1.963.831
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;76,2
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;Total;551.240
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;80,7
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;11.237.148
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;83,4
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;2.630.250
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;81,6
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;Total;925.163
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;83,6
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;Total;1.349.193
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;84,5
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;85.678
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;78,2
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;Total;13.591.543
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;83,7
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;Total;2.635.889
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;80,5
People that have made online purchases in the last 12 months;Main occupation: Manual;Total;3.447.421
People that have made online purchases in the last 12 months;Main occupation: Manual;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Main occupation: Manual;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Main occupation: Manual;They have purchased something in the last 3 months;78,5
People that have made online purchases in the last 12 months;Main occupation: Non-manual;Total;12.780.011
People that have made online purchases in the last 12 months;Main occupation: Non-manual;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 3 months;84,4
People that have made online purchases in the last 12 months;Main occupation: ICT workers;Total;846.142
People that have made online purchases in the last 12 months;Main occupation: ICT workers;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 3 months;92,5
People that have made online purchases in the last 12 months;Main occupation: Other workers;Total;15.381.290
People that have made online purchases in the last 12 months;Main occupation: Other workers;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Main occupation: Other workers;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Main occupation: Other workers;They have purchased something in the last 3 months;82,6
People that have made online purchases in the last 12 months;Net household monthly income Less than 900 Euros;Total;2.365.510
People that have made online purchases in the last 12 months;Net household monthly income Less than 900 Euros;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income Less than 900 Euros;They have purchased something in the last 3 months;74,3
People that have made online purchases in the last 12 months;Net household monthly income : From 900 to less than 1,600;Total;6.511.206
People that have made online purchases in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income : From 900 to less than 1,600;They have purchased something in the last 3 months;79,4
People that have made online purchases in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;Total;5.576.744
People that have made online purchases in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income : From 1,600 to less than 2,500;They have purchased something in the last 3 months;80,5
People that have made online purchases in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;Total;2.596.286
People that have made online purchases in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income : From  2,500 to less than 3,000;They have purchased something in the last 3 months;84,1
People that have made online purchases in the last 12 months;Net household monthly income 3,000 euros or more;Total;4.782.961
People that have made online purchases in the last 12 months;Net household monthly income 3,000 euros or more;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income 3,000 euros or more;They have purchased something in the last 3 months;88,9
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;Total;2.230.859
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;77,5