Reference population;Demographic characteristics;Frequency of use for purchasing;Total
Total Persons;Total Persons;Total;35.949.285
Total Persons;Total Persons;They have made one or more purchases;74,3
Total Persons;Total Persons;They have purchased something in the last 12 months;68,9
Total Persons;Total Persons;They have purchased something in the last 3 months;55,9
Total Persons;Sex: Male;Total;17.792.923
Total Persons;Sex: Male;They have made one or more purchases;74,6
Total Persons;Sex: Male;They have purchased something in the last 12 months;68,7
Total Persons;Sex: Male;They have purchased something in the last 3 months;55,4
Total Persons;Sex: Female;Total;18.156.362
Total Persons;Sex: Female;They have made one or more purchases;74,1
Total Persons;Sex: Female;They have purchased something in the last 12 months;69
Total Persons;Sex: Female;They have purchased something in the last 3 months;56,3
Total Persons;Age: 16 to 24 years old;Total;4.602.650
Total Persons;Age: 16 to 24 years old;They have made one or more purchases;84,2
Total Persons;Age: 16 to 24 years old;They have purchased something in the last 12 months;80,2
Total Persons;Age: 16 to 24 years old;They have purchased something in the last 3 months;63,4
Total Persons;Age: 25 to 34 years old;Total;5.309.117
Total Persons;Age: 25 to 34 years old;They have made one or more purchases;91,1
Total Persons;Age: 25 to 34 years old;They have purchased something in the last 12 months;86,8
Total Persons;Age: 25 to 34 years old;They have purchased something in the last 3 months;72,8
Total Persons;Age: 35 to 44 years old;Total;6.580.197
Total Persons;Age: 35 to 44 years old;They have made one or more purchases;87,2
Total Persons;Age: 35 to 44 years old;They have purchased something in the last 12 months;82,5
Total Persons;Age: 35 to 44 years old;They have purchased something in the last 3 months;69
Total Persons;Age: 45 to 54 years old;Total;7.793.704
Total Persons;Age: 45 to 54 years old;They have made one or more purchases;78
Total Persons;Age: 45 to 54 years old;They have purchased something in the last 12 months;72,8
Total Persons;Age: 45 to 54 years old;They have purchased something in the last 3 months;59,8
Total Persons;Age: 55 to 64 years old;Total;6.756.781
Total Persons;Age: 55 to 64 years old;They have made one or more purchases;63,2
Total Persons;Age: 55 to 64 years old;They have purchased something in the last 12 months;55,3
Total Persons;Age: 55 to 64 years old;They have purchased something in the last 3 months;42,6
Total Persons;Age: 65 to 74 years old;Total;4.906.836
Total Persons;Age: 65 to 74 years old;They have made one or more purchases;39,1
Total Persons;Age: 65 to 74 years old;They have purchased something in the last 12 months;33
Total Persons;Age: 65 to 74 years old;They have purchased something in the last 3 months;24,8
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;Total;14.982.989
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;77,5
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;72,2
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;58,5
Total Persons;Habitat: 50,000 to 100,000 inhabitants;Total;4.193.853
Total Persons;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;74,4
Total Persons;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;68,4
Total Persons;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;55,2
Total Persons;Habitat: 20,000 to 50,000 inhabitants;Total;5.673.571
Total Persons;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;73,4
Total Persons;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;68,4
Total Persons;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;54,8
Total Persons;Habitat: 10,000 to 20,000 inhabitants;Total;3.979.558
Total Persons;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;70,9
Total Persons;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;65,6
Total Persons;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;53,5
Total Persons;Habitat: Less than 10,000 inhabitants;Total;7.119.314
Total Persons;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;70,3
Total Persons;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;64,4
Total Persons;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;52,8
Total Persons;Size of the household: Households with 1 member;Total;3.705.143
Total Persons;Size of the household: Households with 1 member;They have made one or more purchases;67,4
Total Persons;Size of the household: Households with 1 member;They have purchased something in the last 12 months;60,3
Total Persons;Size of the household: Households with 1 member;They have purchased something in the last 3 months;47,8
Total Persons;Size of the household: Households with 2 members;Total;9.526.575
Total Persons;Size of the household: Households with 2 members;They have made one or more purchases;64,8
Total Persons;Size of the household: Households with 2 members;They have purchased something in the last 12 months;58,8
Total Persons;Size of the household: Households with 2 members;They have purchased something in the last 3 months;47,1
Total Persons;Size of the household: Households with 3 members;Total;9.647.584
Total Persons;Size of the household: Households with 3 members;They have made one or more purchases;78
Total Persons;Size of the household: Households with 3 members;They have purchased something in the last 12 months;72,4
Total Persons;Size of the household: Households with 3 members;They have purchased something in the last 3 months;58,5
Total Persons;Size of the household: Households with 4 members;Total;9.611.792
Total Persons;Size of the household: Households with 4 members;They have made one or more purchases;81,8
Total Persons;Size of the household: Households with 4 members;They have purchased something in the last 12 months;77,7
Total Persons;Size of the household: Households with 4 members;They have purchased something in the last 3 months;64
Total Persons;Size of the household: Households with 5 or more members;Total;3.458.192
Total Persons;Size of the household: Households with 5 or more members;They have made one or more purchases;77,1
Total Persons;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;71,6
Total Persons;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;58,5
Total Persons;Type of household: Single-person household;Total;3.705.143
Total Persons;Type of household: Single-person household;They have made one or more purchases;67,4
Total Persons;Type of household: Single-person household;They have purchased something in the last 12 months;60,3
Total Persons;Type of household: Single-person household;They have purchased something in the last 3 months;47,8
Total Persons;Type of household: Single parent living with a child;Total;4.019.887
Total Persons;Type of household: Single parent living with a child;They have made one or more purchases;76,7
Total Persons;Type of household: Single parent living with a child;They have purchased something in the last 12 months;70,7
Total Persons;Type of household: Single parent living with a child;They have purchased something in the last 3 months;56,3
Total Persons;Type of household: Couple living together without children;Total;6.263.404
Total Persons;Type of household: Couple living together without children;They have made one or more purchases;61,1
Total Persons;Type of household: Couple living together without children;They have purchased something in the last 12 months;55,5
Total Persons;Type of household: Couple living together without children;They have purchased something in the last 3 months;45,4
Total Persons;Type of household: Couple living together with children;Total;17.887.732
Total Persons;Type of household: Couple living together with children;They have made one or more purchases;81,6
Total Persons;Type of household: Couple living together with children;They have purchased something in the last 12 months;76,9
Total Persons;Type of household: Couple living together with children;They have purchased something in the last 3 months;63,2
Total Persons;Type of household: Other type of household;Total;4.073.119
Total Persons;Type of household: Other type of household;They have made one or more purchases;67
Total Persons;Type of household: Other type of household;They have purchased something in the last 12 months;60,1
Total Persons;Type of household: Other type of household;They have purchased something in the last 3 months;46,3
Total Persons;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Total;17.102.110
Total Persons;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;They have made one or more purchases;70,1
Total Persons;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;They have purchased something in the last 12 months;64,7
Total Persons;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;They have purchased something in the last 3 months;53,1
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3.435.258
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;86,2
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;80,5
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;67,5
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;Total;15.411.917
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;76,4
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;70,9
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;56,3
Total Persons;Nationality: Spanish;Total;31.049.847
Total Persons;Nationality: Spanish;They have made one or more purchases;74,7
Total Persons;Nationality: Spanish;They have purchased something in the last 12 months;69,6
Total Persons;Nationality: Spanish;They have purchased something in the last 3 months;56,7
Total Persons;Nationality: Foreign;Total;4.899.438
Total Persons;Nationality: Foreign;They have made one or more purchases;72,1
Total Persons;Nationality: Foreign;They have purchased something in the last 12 months;64,6
Total Persons;Nationality: Foreign;They have purchased something in the last 3 months;50,6
Internet users in the last 12 months;Total Persons;Total;34.497.105
Internet users in the last 12 months;Total Persons;They have made one or more purchases;77,5
Internet users in the last 12 months;Total Persons;They have purchased something in the last 12 months;71,8
Internet users in the last 12 months;Total Persons;They have purchased something in the last 3 months;58,2
Internet users in the last 12 months;Sex: Male;Total;17.033.653
Internet users in the last 12 months;Sex: Male;They have made one or more purchases;77,9
Internet users in the last 12 months;Sex: Male;They have purchased something in the last 12 months;71,8
Internet users in the last 12 months;Sex: Male;They have purchased something in the last 3 months;57,9
Internet users in the last 12 months;Sex: Female;Total;17.463.452
Internet users in the last 12 months;Sex: Female;They have made one or more purchases;77
Internet users in the last 12 months;Sex: Female;They have purchased something in the last 12 months;71,8
Internet users in the last 12 months;Sex: Female;They have purchased something in the last 3 months;58,5
Internet users in the last 12 months;Age: 16 to 24 years old;Total;4.594.130
Internet users in the last 12 months;Age: 16 to 24 years old;They have made one or more purchases;84,3
Internet users in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 12 months;80,4
Internet users in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 3 months;63,5
Internet users in the last 12 months;Age: 25 to 34 years old;Total;5.286.970
Internet users in the last 12 months;Age: 25 to 34 years old;They have made one or more purchases;91,5
Internet users in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 12 months;87,2
Internet users in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 3 months;73,1
Internet users in the last 12 months;Age: 35 to 44 years old;Total;6.532.054
Internet users in the last 12 months;Age: 35 to 44 years old;They have made one or more purchases;87,9
Internet users in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 12 months;83,1
Internet users in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 3 months;69,5
Internet users in the last 12 months;Age: 45 to 54 years old;Total;7.666.792
Internet users in the last 12 months;Age: 45 to 54 years old;They have made one or more purchases;79,3
Internet users in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 12 months;74,1
Internet users in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 3 months;60,7
Internet users in the last 12 months;Age: 55 to 64 years old;Total;6.419.345
Internet users in the last 12 months;Age: 55 to 64 years old;They have made one or more purchases;66,6
Internet users in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 12 months;58,2
Internet users in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 3 months;44,8
Internet users in the last 12 months;Age: 65 to 74 years old;Total;3.997.813
Internet users in the last 12 months;Age: 65 to 74 years old;They have made one or more purchases;48
Internet users in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 12 months;40,5
Internet users in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 3 months;30,5
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;14.538.947
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;79,9
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;74,4
Internet users in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;60,3
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;Total;4.057.654
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;76,9
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;70,7
Internet users in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;57
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;Total;5.435.115
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;76,6
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;71,4
Internet users in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;57,2
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;Total;3.771.132
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;74,8
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;69,2
Internet users in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;56,4
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;Total;6.694.258
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;74,7
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;68,5
Internet users in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;56,2
Internet users in the last 12 months;Size of the household: Households with 1 member;Total;3.484.549
Internet users in the last 12 months;Size of the household: Households with 1 member;They have made one or more purchases;71,6
Internet users in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 12 months;64,1
Internet users in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 3 months;50,8
Internet users in the last 12 months;Size of the household: Households with 2 members;Total;8.756.207
Internet users in the last 12 months;Size of the household: Households with 2 members;They have made one or more purchases;70,6
Internet users in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 12 months;63,9
Internet users in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 3 months;51,2
Internet users in the last 12 months;Size of the household: Households with 3 members;Total;9.360.618
Internet users in the last 12 months;Size of the household: Households with 3 members;They have made one or more purchases;80,3
Internet users in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 12 months;74,6
Internet users in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 3 months;60,3
Internet users in the last 12 months;Size of the household: Households with 4 members;Total;9.514.403
Internet users in the last 12 months;Size of the household: Households with 4 members;They have made one or more purchases;82,6
Internet users in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 12 months;78,5
Internet users in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 3 months;64,7
Internet users in the last 12 months;Size of the household: Households with 5 or more members;Total;3.381.328
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have made one or more purchases;78,9
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;73,2
Internet users in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;59,8
Internet users in the last 12 months;Type of household: Single-person household;Total;3.484.549
Internet users in the last 12 months;Type of household: Single-person household;They have made one or more purchases;71,6
Internet users in the last 12 months;Type of household: Single-person household;They have purchased something in the last 12 months;64,1
Internet users in the last 12 months;Type of household: Single-person household;They have purchased something in the last 3 months;50,8
Internet users in the last 12 months;Type of household: Single parent living with a child;Total;3.883.222
Internet users in the last 12 months;Type of household: Single parent living with a child;They have made one or more purchases;79,4
Internet users in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 12 months;73,2
Internet users in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 3 months;58,3
Internet users in the last 12 months;Type of household: Couple living together without children;Total;5.697.165
Internet users in the last 12 months;Type of household: Couple living together without children;They have made one or more purchases;67,2
Internet users in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 12 months;61,1
Internet users in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 3 months;49,9
Internet users in the last 12 months;Type of household: Couple living together with children;Total;17.569.531
Internet users in the last 12 months;Type of household: Couple living together with children;They have made one or more purchases;83
Internet users in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 12 months;78,3
Internet users in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 3 months;64,4
Internet users in the last 12 months;Type of household: Other type of household;Total;3.862.638
Internet users in the last 12 months;Type of household: Other type of household;They have made one or more purchases;70,6
Internet users in the last 12 months;Type of household: Other type of household;They have purchased something in the last 12 months;63,4
Internet users in the last 12 months;Type of household: Other type of household;They have purchased something in the last 3 months;48,8
Internet users in the last 12 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Total;16.220.574
Internet users in the last 12 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;They have made one or more purchases;73,9
Internet users in the last 12 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;They have purchased something in the last 12 months;68,3
Internet users in the last 12 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;They have purchased something in the last 3 months;56
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3.405.759
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;87
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;81,2
Internet users in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;68,1
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;Total;14.870.772
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;79,2
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;73,5
Internet users in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;58,3
Internet users in the last 12 months;Nationality: Spanish;Total;29.711.359
Internet users in the last 12 months;Nationality: Spanish;They have made one or more purchases;78,1
Internet users in the last 12 months;Nationality: Spanish;They have purchased something in the last 12 months;72,7
Internet users in the last 12 months;Nationality: Spanish;They have purchased something in the last 3 months;59,2
Internet users in the last 12 months;Nationality: Foreign;Total;4.785.745
Internet users in the last 12 months;Nationality: Foreign;They have made one or more purchases;73,8
Internet users in the last 12 months;Nationality: Foreign;They have purchased something in the last 12 months;66,1
Internet users in the last 12 months;Nationality: Foreign;They have purchased something in the last 3 months;51,8
Internet users in the last 3 months;Total Persons;Total;34.312.027
Internet users in the last 3 months;Total Persons;They have made one or more purchases;77,8
Internet users in the last 3 months;Total Persons;They have purchased something in the last 12 months;72,1
Internet users in the last 3 months;Total Persons;They have purchased something in the last 3 months;58,5
Internet users in the last 3 months;Sex: Male;Total;16.950.884
Internet users in the last 3 months;Sex: Male;They have made one or more purchases;78,2
Internet users in the last 3 months;Sex: Male;They have purchased something in the last 12 months;72,1
Internet users in the last 3 months;Sex: Male;They have purchased something in the last 3 months;58,2
Internet users in the last 3 months;Sex: Female;Total;17.361.143
Internet users in the last 3 months;Sex: Female;They have made one or more purchases;77,4
Internet users in the last 3 months;Sex: Female;They have purchased something in the last 12 months;72,2
Internet users in the last 3 months;Sex: Female;They have purchased something in the last 3 months;58,9
Internet users in the last 3 months;Age: 16 to 24 years old;Total;4.593.082
Internet users in the last 3 months;Age: 16 to 24 years old;They have made one or more purchases;84,3
Internet users in the last 3 months;Age: 16 to 24 years old;They have purchased something in the last 12 months;80,4
Internet users in the last 3 months;Age: 16 to 24 years old;They have purchased something in the last 3 months;63,5
Internet users in the last 3 months;Age: 25 to 34 years old;Total;5.285.743
Internet users in the last 3 months;Age: 25 to 34 years old;They have made one or more purchases;91,5
Internet users in the last 3 months;Age: 25 to 34 years old;They have purchased something in the last 12 months;87,2
Internet users in the last 3 months;Age: 25 to 34 years old;They have purchased something in the last 3 months;73,2
Internet users in the last 3 months;Age: 35 to 44 years old;Total;6.513.877
Internet users in the last 3 months;Age: 35 to 44 years old;They have made one or more purchases;88
Internet users in the last 3 months;Age: 35 to 44 years old;They have purchased something in the last 12 months;83,3
Internet users in the last 3 months;Age: 35 to 44 years old;They have purchased something in the last 3 months;69,7
Internet users in the last 3 months;Age: 45 to 54 years old;Total;7.616.917
Internet users in the last 3 months;Age: 45 to 54 years old;They have made one or more purchases;79,6
Internet users in the last 3 months;Age: 45 to 54 years old;They have purchased something in the last 12 months;74,5
Internet users in the last 3 months;Age: 45 to 54 years old;They have purchased something in the last 3 months;61,1
Internet users in the last 3 months;Age: 55 to 64 years old;Total;6.371.179
Internet users in the last 3 months;Age: 55 to 64 years old;They have made one or more purchases;66,9
Internet users in the last 3 months;Age: 55 to 64 years old;They have purchased something in the last 12 months;58,6
Internet users in the last 3 months;Age: 55 to 64 years old;They have purchased something in the last 3 months;45,2
Internet users in the last 3 months;Age: 65 to 74 years old;Total;3.931.229
Internet users in the last 3 months;Age: 65 to 74 years old;They have made one or more purchases;48,8
Internet users in the last 3 months;Age: 65 to 74 years old;They have purchased something in the last 12 months;41,1
Internet users in the last 3 months;Age: 65 to 74 years old;They have purchased something in the last 3 months;31
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;14.464.112
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;80,2
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;74,7
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;60,6
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Total;4.048.164
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;76,9
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;70,9
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;57,1
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Total;5.403.972
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;77
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;71,8
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;57,5
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Total;3.743.256
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;75,3
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;69,7
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;56,9
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Total;6.652.523
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;75,2
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;68,9
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;56,5
Internet users in the last 3 months;Size of the household: Households with 1 member;Total;3.452.008
Internet users in the last 3 months;Size of the household: Households with 1 member;They have made one or more purchases;72
Internet users in the last 3 months;Size of the household: Households with 1 member;They have purchased something in the last 12 months;64,6
Internet users in the last 3 months;Size of the household: Households with 1 member;They have purchased something in the last 3 months;51,3
Internet users in the last 3 months;Size of the household: Households with 2 members;Total;8.690.696
Internet users in the last 3 months;Size of the household: Households with 2 members;They have made one or more purchases;71
Internet users in the last 3 months;Size of the household: Households with 2 members;They have purchased something in the last 12 months;64,4
Internet users in the last 3 months;Size of the household: Households with 2 members;They have purchased something in the last 3 months;51,6
Internet users in the last 3 months;Size of the household: Households with 3 members;Total;9.312.433
Internet users in the last 3 months;Size of the household: Households with 3 members;They have made one or more purchases;80,6
Internet users in the last 3 months;Size of the household: Households with 3 members;They have purchased something in the last 12 months;75
Internet users in the last 3 months;Size of the household: Households with 3 members;They have purchased something in the last 3 months;60,6
Internet users in the last 3 months;Size of the household: Households with 4 members;Total;9.502.527
Internet users in the last 3 months;Size of the household: Households with 4 members;They have made one or more purchases;82,7
Internet users in the last 3 months;Size of the household: Households with 4 members;They have purchased something in the last 12 months;78,5
Internet users in the last 3 months;Size of the household: Households with 4 members;They have purchased something in the last 3 months;64,7
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Total;3.354.364
Internet users in the last 3 months;Size of the household: Households with 5 or more members;They have made one or more purchases;79,3
Internet users in the last 3 months;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;73,8
Internet users in the last 3 months;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;60,3
Internet users in the last 3 months;Type of household: Single-person household;Total;3.452.008
Internet users in the last 3 months;Type of household: Single-person household;They have made one or more purchases;72
Internet users in the last 3 months;Type of household: Single-person household;They have purchased something in the last 12 months;64,6
Internet users in the last 3 months;Type of household: Single-person household;They have purchased something in the last 3 months;51,3
Internet users in the last 3 months;Type of household: Single parent living with a child;Total;3.869.002
Internet users in the last 3 months;Type of household: Single parent living with a child;They have made one or more purchases;79,7
Internet users in the last 3 months;Type of household: Single parent living with a child;They have purchased something in the last 12 months;73,5
Internet users in the last 3 months;Type of household: Single parent living with a child;They have purchased something in the last 3 months;58,5
Internet users in the last 3 months;Type of household: Couple living together without children;Total;5.643.980
Internet users in the last 3 months;Type of household: Couple living together without children;They have made one or more purchases;67,7
Internet users in the last 3 months;Type of household: Couple living together without children;They have purchased something in the last 12 months;61,6
Internet users in the last 3 months;Type of household: Couple living together without children;They have purchased something in the last 3 months;50,4
Internet users in the last 3 months;Type of household: Couple living together with children;Total;17.518.647
Internet users in the last 3 months;Type of household: Couple living together with children;They have made one or more purchases;83,2
Internet users in the last 3 months;Type of household: Couple living together with children;They have purchased something in the last 12 months;78,5
Internet users in the last 3 months;Type of household: Couple living together with children;They have purchased something in the last 3 months;64,6
Internet users in the last 3 months;Type of household: Other type of household;Total;3.828.391
Internet users in the last 3 months;Type of household: Other type of household;They have made one or more purchases;71,2
Internet users in the last 3 months;Type of household: Other type of household;They have purchased something in the last 12 months;63,9
Internet users in the last 3 months;Type of household: Other type of household;They have purchased something in the last 3 months;49,2
Internet users in the last 3 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Total;16.112.044
Internet users in the last 3 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;They have made one or more purchases;74,3
Internet users in the last 3 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;They have purchased something in the last 12 months;68,7
Internet users in the last 3 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;They have purchased something in the last 3 months;56,4
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3.401.058
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;87,1
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;81,4
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;68,2
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Total;14.798.925
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;79,4
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;73,8
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;58,6
Internet users in the last 3 months;Nationality: Spanish;Total;29.535.636
Internet users in the last 3 months;Nationality: Spanish;They have made one or more purchases;78,4
Internet users in the last 3 months;Nationality: Spanish;They have purchased something in the last 12 months;73,1
Internet users in the last 3 months;Nationality: Spanish;They have purchased something in the last 3 months;59,6
Internet users in the last 3 months;Nationality: Foreign;Total;4.776.392
Internet users in the last 3 months;Nationality: Foreign;They have made one or more purchases;73,9
Internet users in the last 3 months;Nationality: Foreign;They have purchased something in the last 12 months;66,2
Internet users in the last 3 months;Nationality: Foreign;They have purchased something in the last 3 months;52
People that have made online purchases in the last 12 months;Total Persons;Total;24.762.445
People that have made online purchases in the last 12 months;Total Persons;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Total Persons;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Total Persons;They have purchased something in the last 3 months;81,1
People that have made online purchases in the last 12 months;Sex: Male;Total;12.226.301
People that have made online purchases in the last 12 months;Sex: Male;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Sex: Male;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Sex: Male;They have purchased something in the last 3 months;80,6
People that have made online purchases in the last 12 months;Sex: Female;Total;12.536.144
People that have made online purchases in the last 12 months;Sex: Female;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Sex: Female;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Sex: Female;They have purchased something in the last 3 months;81,5
People that have made online purchases in the last 12 months;Age: 16 to 24 years old;Total;3.691.605
People that have made online purchases in the last 12 months;Age: 16 to 24 years old;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Age: 16 to 24 years old;They have purchased something in the last 3 months;79
People that have made online purchases in the last 12 months;Age: 25 to 34 years old;Total;4.610.874
People that have made online purchases in the last 12 months;Age: 25 to 34 years old;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Age: 25 to 34 years old;They have purchased something in the last 3 months;83,9
People that have made online purchases in the last 12 months;Age: 35 to 44 years old;Total;5.427.936
People that have made online purchases in the last 12 months;Age: 35 to 44 years old;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Age: 35 to 44 years old;They have purchased something in the last 3 months;83,7
People that have made online purchases in the last 12 months;Age: 45 to 54 years old;Total;5.677.334
People that have made online purchases in the last 12 months;Age: 45 to 54 years old;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Age: 45 to 54 years old;They have purchased something in the last 3 months;82
People that have made online purchases in the last 12 months;Age: 55 to 64 years old;Total;3.736.520
People that have made online purchases in the last 12 months;Age: 55 to 64 years old;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Age: 55 to 64 years old;They have purchased something in the last 3 months;77
People that have made online purchases in the last 12 months;Age: 65 to 74 years old;Total;1.618.176
People that have made online purchases in the last 12 months;Age: 65 to 74 years old;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Age: 65 to 74 years old;They have purchased something in the last 3 months;75,3
People that have made online purchases in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;10.817.401
People that have made online purchases in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased something in the last 3 months;81,1
People that have made online purchases in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;Total;2.868.965
People that have made online purchases in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Habitat: 50,000 to 100,000 inhabitants;They have purchased something in the last 3 months;80,6
People that have made online purchases in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;Total;3.879.646
People that have made online purchases in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Habitat: 20,000 to 50,000 inhabitants;They have purchased something in the last 3 months;80,1
People that have made online purchases in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;Total;2.610.872
People that have made online purchases in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Habitat: 10,000 to 20,000 inhabitants;They have purchased something in the last 3 months;81,5
People that have made online purchases in the last 12 months;Habitat: Less than 10,000 inhabitants;Total;4.585.562
People that have made online purchases in the last 12 months;Habitat: Less than 10,000 inhabitants;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Habitat: Less than 10,000 inhabitants;They have purchased something in the last 3 months;82
People that have made online purchases in the last 12 months;Size of the household: Households with 1 member;Total;2.234.535
People that have made online purchases in the last 12 months;Size of the household: Households with 1 member;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Size of the household: Households with 1 member;They have purchased something in the last 3 months;79,3
People that have made online purchases in the last 12 months;Size of the household: Households with 2 members;Total;5.599.422
People that have made online purchases in the last 12 months;Size of the household: Households with 2 members;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Size of the household: Households with 2 members;They have purchased something in the last 3 months;80,1
People that have made online purchases in the last 12 months;Size of the household: Households with 3 members;Total;6.987.609
People that have made online purchases in the last 12 months;Size of the household: Households with 3 members;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Size of the household: Households with 3 members;They have purchased something in the last 3 months;80,8
People that have made online purchases in the last 12 months;Size of the household: Households with 4 members;Total;7.465.264
People that have made online purchases in the last 12 months;Size of the household: Households with 4 members;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Size of the household: Households with 4 members;They have purchased something in the last 3 months;82,4
People that have made online purchases in the last 12 months;Size of the household: Households with 5 or more members;Total;2.475.615
People that have made online purchases in the last 12 months;Size of the household: Households with 5 or more members;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Size of the household: Households with 5 or more members;They have purchased something in the last 3 months;81,7
People that have made online purchases in the last 12 months;Type of household: Single-person household;Total;2.234.535
People that have made online purchases in the last 12 months;Type of household: Single-person household;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Type of household: Single-person household;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Type of household: Single-person household;They have purchased something in the last 3 months;79,3
People that have made online purchases in the last 12 months;Type of household: Single parent living with a child;Total;2.843.918
People that have made online purchases in the last 12 months;Type of household: Single parent living with a child;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Type of household: Single parent living with a child;They have purchased something in the last 3 months;79,6
People that have made online purchases in the last 12 months;Type of household: Couple living together without children;Total;3.478.884
People that have made online purchases in the last 12 months;Type of household: Couple living together without children;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Type of household: Couple living together without children;They have purchased something in the last 3 months;81,7
People that have made online purchases in the last 12 months;Type of household: Couple living together with children;Total;13.755.874
People that have made online purchases in the last 12 months;Type of household: Couple living together with children;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Type of household: Couple living together with children;They have purchased something in the last 3 months;82,2
People that have made online purchases in the last 12 months;Type of household: Other type of household;Total;2.449.234
People that have made online purchases in the last 12 months;Type of household: Other type of household;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Type of household: Other type of household;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Type of household: Other type of household;They have purchased something in the last 3 months;77
People that have made online purchases in the last 12 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Total;11.071.665
People that have made online purchases in the last 12 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;They have purchased something in the last 3 months;82,1
People that have made online purchases in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;2.767.053
People that have made online purchases in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Cohabitation as a couple: Co-habiting with a domestic partner;They have purchased something in the last 3 months;83,8
People that have made online purchases in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;Total;10.923.727
People that have made online purchases in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Cohabitation as a couple: Not cohabiting as a couple;They have purchased something in the last 3 months;79,4
People that have made online purchases in the last 12 months;Nationality: Spanish;Total;21.597.380
People that have made online purchases in the last 12 months;Nationality: Spanish;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Nationality: Spanish;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Nationality: Spanish;They have purchased something in the last 3 months;81,5
People that have made online purchases in the last 12 months;Nationality: Foreign;Total;3.165.065
People that have made online purchases in the last 12 months;Nationality: Foreign;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Nationality: Foreign;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Nationality: Foreign;They have purchased something in the last 3 months;78,4