Reference population;Características socioeconómicas;Origen de los vendedores;Total
Total Persons;Total Persons;Total;35.949.285
Total Persons;Total Persons;Domestic sellers (incl. national web addresses of multinational companies);51,1
Total Persons;Total Persons;Sellers from other EU countries;17,6
Total Persons;Total Persons;Sellers from the rest of the world;16,3
Total Persons;Total Persons;Unknown origin;10,2
Total Persons;Studies completed: Less than primary;Total;918.169
Total Persons;Studies completed: Less than primary;Domestic sellers (incl. national web addresses of multinational companies);8,2
Total Persons;Studies completed: Less than primary;Sellers from other EU countries;0,5
Total Persons;Studies completed: Less than primary;Sellers from the rest of the world;2,8
Total Persons;Studies completed: Less than primary;Unknown origin;1,3
Total Persons;Studies completed: Primary Education;Total;4.204.476
Total Persons;Studies completed: Primary Education;Domestic sellers (incl. national web addresses of multinational companies);19,1
Total Persons;Studies completed: Primary Education;Sellers from other EU countries;5,4
Total Persons;Studies completed: Primary Education;Sellers from the rest of the world;6,5
Total Persons;Studies completed: Primary Education;Unknown origin;4,2
Total Persons;Studies completed: First stage Secondary Education;Total;8.623.966
Total Persons;Studies completed: First stage Secondary Education;Domestic sellers (incl. national web addresses of multinational companies);38,8
Total Persons;Studies completed: First stage Secondary Education;Sellers from other EU countries;11,5
Total Persons;Studies completed: First stage Secondary Education;Sellers from the rest of the world;10,8
Total Persons;Studies completed: First stage Secondary Education;Unknown origin;8,4
Total Persons;Studies completed: Second stage Secondary Education;Total;7.863.676
Total Persons;Studies completed: Second stage Secondary Education;Domestic sellers (incl. national web addresses of multinational companies);54,9
Total Persons;Studies completed: Second stage Secondary Education;Sellers from other EU countries;18,8
Total Persons;Studies completed: Second stage Secondary Education;Sellers from the rest of the world;19,1
Total Persons;Studies completed: Second stage Secondary Education;Unknown origin;10,8
Total Persons;Studies completed: Advanced Vocational Education;Total;4.481.495
Total Persons;Studies completed: Advanced Vocational Education;Domestic sellers (incl. national web addresses of multinational companies);64
Total Persons;Studies completed: Advanced Vocational Education;Sellers from other EU countries;21,1
Total Persons;Studies completed: Advanced Vocational Education;Sellers from the rest of the world;22,1
Total Persons;Studies completed: Advanced Vocational Education;Unknown origin;14,2
Total Persons;Studies completed: University studies and similar;Total;3.953.208
Total Persons;Studies completed: University studies and similar;Domestic sellers (incl. national web addresses of multinational companies);68,8
Total Persons;Studies completed: University studies and similar;Sellers from other EU countries;26,2
Total Persons;Studies completed: University studies and similar;Sellers from the rest of the world;22
Total Persons;Studies completed: University studies and similar;Unknown origin;12,6
Total Persons;Studies completed: University studies, Master's and similar;Total;5.461.833
Total Persons;Studies completed: University studies, Master's and similar;Domestic sellers (incl. national web addresses of multinational companies);71,5
Total Persons;Studies completed: University studies, Master's and similar;Sellers from other EU countries;27,2
Total Persons;Studies completed: University studies, Master's and similar;Sellers from the rest of the world;21,8
Total Persons;Studies completed: University studies, Master's and similar;Unknown origin;12,8
Total Persons;Studies completed: University doctorate;Total;442.463
Total Persons;Studies completed: University doctorate;Domestic sellers (incl. national web addresses of multinational companies);74,8
Total Persons;Studies completed: University doctorate;Sellers from other EU countries;34,7
Total Persons;Studies completed: University doctorate;Sellers from the rest of the world;17,4
Total Persons;Studies completed: University doctorate;Unknown origin;18,8
Total Persons;Studies completed: Others;Total;..
Total Persons;Studies completed: Others;Domestic sellers (incl. national web addresses of multinational companies);..
Total Persons;Studies completed: Others;Sellers from other EU countries;..
Total Persons;Studies completed: Others;Sellers from the rest of the world;..
Total Persons;Studies completed: Others;Unknown origin;..
Total Persons;Employment situation: Employed economically active persons;Total;20.873.143
Total Persons;Employment situation: Employed economically active persons;Domestic sellers (incl. national web addresses of multinational companies);60,6
Total Persons;Employment situation: Employed economically active persons;Sellers from other EU countries;22
Total Persons;Employment situation: Employed economically active persons;Sellers from the rest of the world;19,4
Total Persons;Employment situation: Employed economically active persons;Unknown origin;12,8
Total Persons;Employment situation: Unemployed economically active persons;Total;3.708.259
Total Persons;Employment situation: Unemployed economically active persons;Domestic sellers (incl. national web addresses of multinational companies);45,5
Total Persons;Employment situation: Unemployed economically active persons;Sellers from other EU countries;11,5
Total Persons;Employment situation: Unemployed economically active persons;Sellers from the rest of the world;13,5
Total Persons;Employment situation: Unemployed economically active persons;Unknown origin;8,4
Total Persons;Employment situation: Inactive population: Students;Total;3.282.942
Total Persons;Employment situation: Inactive population: Students;Domestic sellers (incl. national web addresses of multinational companies);51,8
Total Persons;Employment situation: Inactive population: Students;Sellers from other EU countries;19,4
Total Persons;Employment situation: Inactive population: Students;Sellers from the rest of the world;19,7
Total Persons;Employment situation: Inactive population: Students;Unknown origin;10,4
Total Persons;Employment situation: Inactive population: Household chores;Total;1.706.330
Total Persons;Employment situation: Inactive population: Household chores;Domestic sellers (incl. national web addresses of multinational companies);34
Total Persons;Employment situation: Inactive population: Household chores;Sellers from other EU countries;10,4
Total Persons;Employment situation: Inactive population: Household chores;Sellers from the rest of the world;10,6
Total Persons;Employment situation: Inactive population: Household chores;Unknown origin;4,5
Total Persons;Employment situation: Inactive population: Pensioners;Total;5.327.751
Total Persons;Employment situation: Inactive population: Pensioners;Domestic sellers (incl. national web addresses of multinational companies);25,5
Total Persons;Employment situation: Inactive population: Pensioners;Sellers from other EU countries;6,9
Total Persons;Employment situation: Inactive population: Pensioners;Sellers from the rest of the world;6,5
Total Persons;Employment situation: Inactive population: Pensioners;Unknown origin;3,8
Total Persons;Employment situation: Other employment situation;Total;1.050.860
Total Persons;Employment situation: Other employment situation;Domestic sellers (incl. national web addresses of multinational companies);38,1
Total Persons;Employment situation: Other employment situation;Sellers from other EU countries;11,9
Total Persons;Employment situation: Other employment situation;Sellers from the rest of the world;12
Total Persons;Employment situation: Other employment situation;Unknown origin;7
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;14.894.908
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;Domestic sellers (incl. national web addresses of multinational companies);62,3
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;Sellers from other EU countries;22,1
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;Sellers from the rest of the world;20,1
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;Unknown origin;13,2
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;Total;2.633.702
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;Domestic sellers (incl. national web addresses of multinational companies);52,6
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;Sellers from other EU countries;19,4
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;Sellers from the rest of the world;19,5
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;Unknown origin;11,2
Total Persons;Professional Situation (in main job): Self-employed with employees;Total;1.142.495
Total Persons;Professional Situation (in main job): Self-employed with employees;Domestic sellers (incl. national web addresses of multinational companies);68,3
Total Persons;Professional Situation (in main job): Self-employed with employees;Sellers from other EU countries;23,1
Total Persons;Professional Situation (in main job): Self-employed with employees;Sellers from the rest of the world;18,1
Total Persons;Professional Situation (in main job): Self-employed with employees;Unknown origin;13,3
Total Persons;Professional Situation (in main job): Self-employed without employees;Total;1.947.137
Total Persons;Professional Situation (in main job): Self-employed without employees;Domestic sellers (incl. national web addresses of multinational companies);54,9
Total Persons;Professional Situation (in main job): Self-employed without employees;Sellers from other EU countries;22,9
Total Persons;Professional Situation (in main job): Self-employed without employees;Sellers from the rest of the world;16,2
Total Persons;Professional Situation (in main job): Self-employed without employees;Unknown origin;12,1
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);Total;254.901
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);Domestic sellers (incl. national web addresses of multinational companies);47,6
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);Sellers from other EU countries;29,3
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);Sellers from the rest of the world;12,6
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);Unknown origin;11,9
Total Persons;Professional working pattern (in main job): Full-time;Total;17.448.836
Total Persons;Professional working pattern (in main job): Full-time;Domestic sellers (incl. national web addresses of multinational companies);60,8
Total Persons;Professional working pattern (in main job): Full-time;Sellers from other EU countries;22,5
Total Persons;Professional working pattern (in main job): Full-time;Sellers from the rest of the world;19,6
Total Persons;Professional working pattern (in main job): Full-time;Unknown origin;13
Total Persons;Professional working pattern (in main job): Part-time;Total;3.424.307
Total Persons;Professional working pattern (in main job): Part-time;Domestic sellers (incl. national web addresses of multinational companies);59,2
Total Persons;Professional working pattern (in main job): Part-time;Sellers from other EU countries;19,2
Total Persons;Professional working pattern (in main job): Part-time;Sellers from the rest of the world;18,8
Total Persons;Professional working pattern (in main job): Part-time;Unknown origin;11,7
Total Persons;Main occupation: Manual;Total;6.007.337
Total Persons;Main occupation: Manual;Domestic sellers (incl. national web addresses of multinational companies);43,6
Total Persons;Main occupation: Manual;Sellers from other EU countries;13,3
Total Persons;Main occupation: Manual;Sellers from the rest of the world;13,5
Total Persons;Main occupation: Manual;Unknown origin;10,1
Total Persons;Main occupation: Non-manual;Total;14.865.806
Total Persons;Main occupation: Non-manual;Domestic sellers (incl. national web addresses of multinational companies);67,4
Total Persons;Main occupation: Non-manual;Sellers from other EU countries;25,5
Total Persons;Main occupation: Non-manual;Sellers from the rest of the world;21,8
Total Persons;Main occupation: Non-manual;Unknown origin;13,9
Total Persons;Main occupation: ICT workers;Total;845.409
Total Persons;Main occupation: ICT workers;Domestic sellers (incl. national web addresses of multinational companies);81,3
Total Persons;Main occupation: ICT workers;Sellers from other EU countries;48,9
Total Persons;Main occupation: ICT workers;Sellers from the rest of the world;30
Total Persons;Main occupation: ICT workers;Unknown origin;21,2
Total Persons;Main occupation: Other workers;Total;20.027.734
Total Persons;Main occupation: Other workers;Domestic sellers (incl. national web addresses of multinational companies);59,7
Total Persons;Main occupation: Other workers;Sellers from other EU countries;20,9
Total Persons;Main occupation: Other workers;Sellers from the rest of the world;19
Total Persons;Main occupation: Other workers;Unknown origin;12,5
Total Persons;Net household monthly income Less than 900 Euros;Total;4.053.907
Total Persons;Net household monthly income Less than 900 Euros;Domestic sellers (incl. national web addresses of multinational companies);34,8
Total Persons;Net household monthly income Less than 900 Euros;Sellers from other EU countries;11,2
Total Persons;Net household monthly income Less than 900 Euros;Sellers from the rest of the world;10,2
Total Persons;Net household monthly income Less than 900 Euros;Unknown origin;7,3
Total Persons;Net household monthly income : From 900 to less than 1,600;Total;10.138.964
Total Persons;Net household monthly income : From 900 to less than 1,600;Domestic sellers (incl. national web addresses of multinational companies);42,6
Total Persons;Net household monthly income : From 900 to less than 1,600;Sellers from other EU countries;14
Total Persons;Net household monthly income : From 900 to less than 1,600;Sellers from the rest of the world;14,6
Total Persons;Net household monthly income : From 900 to less than 1,600;Unknown origin;8,2
Total Persons;Net household monthly income : From 1,600 to less than 2,500;Total;8.626.538
Total Persons;Net household monthly income : From 1,600 to less than 2,500;Domestic sellers (incl. national web addresses of multinational companies);52,7
Total Persons;Net household monthly income : From 1,600 to less than 2,500;Sellers from other EU countries;16,9
Total Persons;Net household monthly income : From 1,600 to less than 2,500;Sellers from the rest of the world;17,1
Total Persons;Net household monthly income : From 1,600 to less than 2,500;Unknown origin;11
Total Persons;Net household monthly income : From  2,500 to less than 3,000;Total;4.192.469
Total Persons;Net household monthly income : From  2,500 to less than 3,000;Domestic sellers (incl. national web addresses of multinational companies);57,8
Total Persons;Net household monthly income : From  2,500 to less than 3,000;Sellers from other EU countries;19,5
Total Persons;Net household monthly income : From  2,500 to less than 3,000;Sellers from the rest of the world;17
Total Persons;Net household monthly income : From  2,500 to less than 3,000;Unknown origin;11,2
Total Persons;Net household monthly income 3,000 euros or more;Total;8.451.648
Total Persons;Net household monthly income 3,000 euros or more;Domestic sellers (incl. national web addresses of multinational companies);64,6
Total Persons;Net household monthly income 3,000 euros or more;Sellers from other EU countries;24,9
Total Persons;Net household monthly income 3,000 euros or more;Sellers from the rest of the world;20,5
Total Persons;Net household monthly income 3,000 euros or more;Unknown origin;12,7
Total Persons;Net household monthly income DK/NA;Total;485.760
Total Persons;Net household monthly income DK/NA;Domestic sellers (incl. national web addresses of multinational companies);42,9
Total Persons;Net household monthly income DK/NA;Sellers from other EU countries;15,4
Total Persons;Net household monthly income DK/NA;Sellers from the rest of the world;8,5
Total Persons;Net household monthly income DK/NA;Unknown origin;12,5
Internet users in the last 3 months;Total Persons;Total;34.312.027
Internet users in the last 3 months;Total Persons;Domestic sellers (incl. national web addresses of multinational companies);53,5
Internet users in the last 3 months;Total Persons;Sellers from other EU countries;18,4
Internet users in the last 3 months;Total Persons;Sellers from the rest of the world;17,1
Internet users in the last 3 months;Total Persons;Unknown origin;10,7
Internet users in the last 3 months;Studies completed: Less than primary;Total;624.025
Internet users in the last 3 months;Studies completed: Less than primary;Domestic sellers (incl. national web addresses of multinational companies);12
Internet users in the last 3 months;Studies completed: Less than primary;Sellers from other EU countries;0,8
Internet users in the last 3 months;Studies completed: Less than primary;Sellers from the rest of the world;4,1
Internet users in the last 3 months;Studies completed: Less than primary;Unknown origin;2
Internet users in the last 3 months;Studies completed: Primary Education;Total;3.462.828
Internet users in the last 3 months;Studies completed: Primary Education;Domestic sellers (incl. national web addresses of multinational companies);23,2
Internet users in the last 3 months;Studies completed: Primary Education;Sellers from other EU countries;6,5
Internet users in the last 3 months;Studies completed: Primary Education;Sellers from the rest of the world;7,9
Internet users in the last 3 months;Studies completed: Primary Education;Unknown origin;5,1
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Total;8.246.222
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Domestic sellers (incl. national web addresses of multinational companies);40,6
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Sellers from other EU countries;12,1
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Sellers from the rest of the world;11,3
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Unknown origin;8,8
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Total;7.735.835
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Domestic sellers (incl. national web addresses of multinational companies);55,8
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Sellers from other EU countries;19,1
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Sellers from the rest of the world;19,4
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Unknown origin;11
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Total;4.443.512
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Domestic sellers (incl. national web addresses of multinational companies);64,5
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Sellers from other EU countries;21,3
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Sellers from the rest of the world;22,3
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Unknown origin;14,3
Internet users in the last 3 months;Studies completed: University studies and similar;Total;3.923.297
Internet users in the last 3 months;Studies completed: University studies and similar;Domestic sellers (incl. national web addresses of multinational companies);69,3
Internet users in the last 3 months;Studies completed: University studies and similar;Sellers from other EU countries;26,4
Internet users in the last 3 months;Studies completed: University studies and similar;Sellers from the rest of the world;22,2
Internet users in the last 3 months;Studies completed: University studies and similar;Unknown origin;12,7
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Total;5.434.438
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Domestic sellers (incl. national web addresses of multinational companies);71,9
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Sellers from other EU countries;27,4
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Sellers from the rest of the world;21,9
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Unknown origin;12,9
Internet users in the last 3 months;Studies completed: University doctorate;Total;441.871
Internet users in the last 3 months;Studies completed: University doctorate;Domestic sellers (incl. national web addresses of multinational companies);74,9
Internet users in the last 3 months;Studies completed: University doctorate;Sellers from other EU countries;34,8
Internet users in the last 3 months;Studies completed: University doctorate;Sellers from the rest of the world;17,4
Internet users in the last 3 months;Studies completed: University doctorate;Unknown origin;18,8
Internet users in the last 3 months;Studies completed: Others;Total;..
Internet users in the last 3 months;Studies completed: Others;Domestic sellers (incl. national web addresses of multinational companies);..
Internet users in the last 3 months;Studies completed: Others;Sellers from other EU countries;..
Internet users in the last 3 months;Studies completed: Others;Sellers from the rest of the world;..
Internet users in the last 3 months;Studies completed: Others;Unknown origin;..
Internet users in the last 3 months;Employment situation: Employed economically active persons;Total;20.628.336
Internet users in the last 3 months;Employment situation: Employed economically active persons;Domestic sellers (incl. national web addresses of multinational companies);61,3
Internet users in the last 3 months;Employment situation: Employed economically active persons;Sellers from other EU countries;22,3
Internet users in the last 3 months;Employment situation: Employed economically active persons;Sellers from the rest of the world;19,7
Internet users in the last 3 months;Employment situation: Employed economically active persons;Unknown origin;13
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Total;3.529.975
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Domestic sellers (incl. national web addresses of multinational companies);47,8
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Sellers from other EU countries;12,1
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Sellers from the rest of the world;14,2
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Unknown origin;8,8
Internet users in the last 3 months;Employment situation: Inactive population: Students;Total;3.278.272
Internet users in the last 3 months;Employment situation: Inactive population: Students;Domestic sellers (incl. national web addresses of multinational companies);51,9
Internet users in the last 3 months;Employment situation: Inactive population: Students;Sellers from other EU countries;19,5
Internet users in the last 3 months;Employment situation: Inactive population: Students;Sellers from the rest of the world;19,8
Internet users in the last 3 months;Employment situation: Inactive population: Students;Unknown origin;10,4
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Total;1.552.778
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Domestic sellers (incl. national web addresses of multinational companies);37,4
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Sellers from other EU countries;11,4
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Sellers from the rest of the world;11,7
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Unknown origin;4,9
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Total;4.368.206
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Domestic sellers (incl. national web addresses of multinational companies);31,1
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Sellers from other EU countries;8,4
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Sellers from the rest of the world;7,9
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Unknown origin;4,6
Internet users in the last 3 months;Employment situation: Other employment situation;Total;954.460
Internet users in the last 3 months;Employment situation: Other employment situation;Domestic sellers (incl. national web addresses of multinational companies);41,9
Internet users in the last 3 months;Employment situation: Other employment situation;Sellers from other EU countries;13,2
Internet users in the last 3 months;Employment situation: Other employment situation;Sellers from the rest of the world;13,2
Internet users in the last 3 months;Employment situation: Other employment situation;Unknown origin;7,7
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;14.768.828
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Domestic sellers (incl. national web addresses of multinational companies);62,9
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Sellers from other EU countries;22,3
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Sellers from the rest of the world;20,2
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Unknown origin;13,3
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;2.590.195
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Domestic sellers (incl. national web addresses of multinational companies);53,5
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Sellers from other EU countries;19,8
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Sellers from the rest of the world;19,8
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Unknown origin;11,4
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Total;1.117.445
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Domestic sellers (incl. national web addresses of multinational companies);69,9
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Sellers from other EU countries;23,7
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Sellers from the rest of the world;18,5
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Unknown origin;13,6
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Total;1.912.892
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Domestic sellers (incl. national web addresses of multinational companies);55,9
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Sellers from other EU countries;23,3
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Sellers from the rest of the world;16,5
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Unknown origin;12,3
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;238.977
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Domestic sellers (incl. national web addresses of multinational companies);50,8
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Sellers from other EU countries;31,3
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Sellers from the rest of the world;13,5
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Unknown origin;12,7
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Total;17.249.247
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Domestic sellers (incl. national web addresses of multinational companies);61,5
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Sellers from other EU countries;22,8
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Sellers from the rest of the world;19,8
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Unknown origin;13,2
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Total;3.379.089
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Domestic sellers (incl. national web addresses of multinational companies);60
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Sellers from other EU countries;19,5
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Sellers from the rest of the world;19
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Unknown origin;11,8
Internet users in the last 3 months;Main occupation: Manual;Total;5.851.245
Internet users in the last 3 months;Main occupation: Manual;Domestic sellers (incl. national web addresses of multinational companies);44,8
Internet users in the last 3 months;Main occupation: Manual;Sellers from other EU countries;13,7
Internet users in the last 3 months;Main occupation: Manual;Sellers from the rest of the world;13,8
Internet users in the last 3 months;Main occupation: Manual;Unknown origin;10,4
Internet users in the last 3 months;Main occupation: Non-manual;Total;14.777.091
Internet users in the last 3 months;Main occupation: Non-manual;Domestic sellers (incl. national web addresses of multinational companies);67,8
Internet users in the last 3 months;Main occupation: Non-manual;Sellers from other EU countries;25,6
Internet users in the last 3 months;Main occupation: Non-manual;Sellers from the rest of the world;22
Internet users in the last 3 months;Main occupation: Non-manual;Unknown origin;14
Internet users in the last 3 months;Main occupation: ICT workers;Total;845.409
Internet users in the last 3 months;Main occupation: ICT workers;Domestic sellers (incl. national web addresses of multinational companies);81,3
Internet users in the last 3 months;Main occupation: ICT workers;Sellers from other EU countries;48,9
Internet users in the last 3 months;Main occupation: ICT workers;Sellers from the rest of the world;30
Internet users in the last 3 months;Main occupation: ICT workers;Unknown origin;21,2
Internet users in the last 3 months;Main occupation: Other workers;Total;19.782.927
Internet users in the last 3 months;Main occupation: Other workers;Domestic sellers (incl. national web addresses of multinational companies);60,4
Internet users in the last 3 months;Main occupation: Other workers;Sellers from other EU countries;21,1
Internet users in the last 3 months;Main occupation: Other workers;Sellers from the rest of the world;19,2
Internet users in the last 3 months;Main occupation: Other workers;Unknown origin;12,6
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Total;3.596.709
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Domestic sellers (incl. national web addresses of multinational companies);39,2
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Sellers from other EU countries;12,6
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Sellers from the rest of the world;11,5
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Unknown origin;8,2
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Total;9.530.153
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Domestic sellers (incl. national web addresses of multinational companies);45,3
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Sellers from other EU countries;14,9
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Sellers from the rest of the world;15,6
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Unknown origin;8,7
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Total;8.334.342
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Domestic sellers (incl. national web addresses of multinational companies);54,5
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Sellers from other EU countries;17,5
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Sellers from the rest of the world;17,7
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Unknown origin;11,3
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Total;4.100.522
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Domestic sellers (incl. national web addresses of multinational companies);59,1
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Sellers from other EU countries;19,9
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Sellers from the rest of the world;17,4
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Unknown origin;11,5
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;Total;8.308.061
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;Domestic sellers (incl. national web addresses of multinational companies);65,8
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;Sellers from other EU countries;25,4
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;Sellers from the rest of the world;20,8
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;Unknown origin;12,9
Internet users in the last 3 months;Net household monthly income DK/NA;Total;442.241
Internet users in the last 3 months;Net household monthly income DK/NA;Domestic sellers (incl. national web addresses of multinational companies);47,1
Internet users in the last 3 months;Net household monthly income DK/NA;Sellers from other EU countries;16,9
Internet users in the last 3 months;Net household monthly income DK/NA;Sellers from the rest of the world;9,4
Internet users in the last 3 months;Net household monthly income DK/NA;Unknown origin;13,7
People that have made online purchases in the last 3 months;Total Persons;Total;20.078.369
People that have made online purchases in the last 3 months;Total Persons;Domestic sellers (incl. national web addresses of multinational companies);91,5
People that have made online purchases in the last 3 months;Total Persons;Sellers from other EU countries;31,5
People that have made online purchases in the last 3 months;Total Persons;Sellers from the rest of the world;29,2
People that have made online purchases in the last 3 months;Total Persons;Unknown origin;18,3
People that have made online purchases in the last 3 months;Studies completed: Less than primary;Total;92.436
People that have made online purchases in the last 3 months;Studies completed: Less than primary;Domestic sellers (incl. national web addresses of multinational companies);81,2
People that have made online purchases in the last 3 months;Studies completed: Less than primary;Sellers from other EU countries;5,2
People that have made online purchases in the last 3 months;Studies completed: Less than primary;Sellers from the rest of the world;27,9
People that have made online purchases in the last 3 months;Studies completed: Less than primary;Unknown origin;13,3
People that have made online purchases in the last 3 months;Studies completed: Primary Education;Total;968.156
People that have made online purchases in the last 3 months;Studies completed: Primary Education;Domestic sellers (incl. national web addresses of multinational companies);82,9
People that have made online purchases in the last 3 months;Studies completed: Primary Education;Sellers from other EU countries;23,2
People that have made online purchases in the last 3 months;Studies completed: Primary Education;Sellers from the rest of the world;28,1
People that have made online purchases in the last 3 months;Studies completed: Primary Education;Unknown origin;18,2
People that have made online purchases in the last 3 months;Studies completed: First stage Secondary Education;Total;3.788.294
People that have made online purchases in the last 3 months;Studies completed: First stage Secondary Education;Domestic sellers (incl. national web addresses of multinational companies);88,4
People that have made online purchases in the last 3 months;Studies completed: First stage Secondary Education;Sellers from other EU countries;26,3
People that have made online purchases in the last 3 months;Studies completed: First stage Secondary Education;Sellers from the rest of the world;24,6
People that have made online purchases in the last 3 months;Studies completed: First stage Secondary Education;Unknown origin;19,1
People that have made online purchases in the last 3 months;Studies completed: Second stage Secondary Education;Total;4.720.591
People that have made online purchases in the last 3 months;Studies completed: Second stage Secondary Education;Domestic sellers (incl. national web addresses of multinational companies);91,5
People that have made online purchases in the last 3 months;Studies completed: Second stage Secondary Education;Sellers from other EU countries;31,3
People that have made online purchases in the last 3 months;Studies completed: Second stage Secondary Education;Sellers from the rest of the world;31,8
People that have made online purchases in the last 3 months;Studies completed: Second stage Secondary Education;Unknown origin;18
People that have made online purchases in the last 3 months;Studies completed: Advanced Vocational Education;Total;3.118.926
People that have made online purchases in the last 3 months;Studies completed: Advanced Vocational Education;Domestic sellers (incl. national web addresses of multinational companies);91,9
People that have made online purchases in the last 3 months;Studies completed: Advanced Vocational Education;Sellers from other EU countries;30,3
People that have made online purchases in the last 3 months;Studies completed: Advanced Vocational Education;Sellers from the rest of the world;31,8
People that have made online purchases in the last 3 months;Studies completed: Advanced Vocational Education;Unknown origin;20,4
People that have made online purchases in the last 3 months;Studies completed: University studies and similar;Total;2.896.109
People that have made online purchases in the last 3 months;Studies completed: University studies and similar;Domestic sellers (incl. national web addresses of multinational companies);93,9
People that have made online purchases in the last 3 months;Studies completed: University studies and similar;Sellers from other EU countries;35,8
People that have made online purchases in the last 3 months;Studies completed: University studies and similar;Sellers from the rest of the world;30
People that have made online purchases in the last 3 months;Studies completed: University studies and similar;Unknown origin;17,3
People that have made online purchases in the last 3 months;Studies completed: University studies, Master's and similar;Total;4.146.571
People that have made online purchases in the last 3 months;Studies completed: University studies, Master's and similar;Domestic sellers (incl. national web addresses of multinational companies);94,2
People that have made online purchases in the last 3 months;Studies completed: University studies, Master's and similar;Sellers from other EU countries;35,9
People that have made online purchases in the last 3 months;Studies completed: University studies, Master's and similar;Sellers from the rest of the world;28,7
People that have made online purchases in the last 3 months;Studies completed: University studies, Master's and similar;Unknown origin;16,9
People that have made online purchases in the last 3 months;Studies completed: University doctorate;Total;347.285
People that have made online purchases in the last 3 months;Studies completed: University doctorate;Domestic sellers (incl. national web addresses of multinational companies);95,2
People that have made online purchases in the last 3 months;Studies completed: University doctorate;Sellers from other EU countries;44,2
People that have made online purchases in the last 3 months;Studies completed: University doctorate;Sellers from the rest of the world;22,1
People that have made online purchases in the last 3 months;Studies completed: University doctorate;Unknown origin;24
People that have made online purchases in the last 3 months;Studies completed: Others;Total;..
People that have made online purchases in the last 3 months;Studies completed: Others;Domestic sellers (incl. national web addresses of multinational companies);..
People that have made online purchases in the last 3 months;Studies completed: Others;Sellers from other EU countries;..
People that have made online purchases in the last 3 months;Studies completed: Others;Sellers from the rest of the world;..
People that have made online purchases in the last 3 months;Studies completed: Others;Unknown origin;..
People that have made online purchases in the last 3 months;Employment situation: Employed economically active persons;Total;13.711.673
People that have made online purchases in the last 3 months;Employment situation: Employed economically active persons;Domestic sellers (incl. national web addresses of multinational companies);92,2
People that have made online purchases in the last 3 months;Employment situation: Employed economically active persons;Sellers from other EU countries;33,5
People that have made online purchases in the last 3 months;Employment situation: Employed economically active persons;Sellers from the rest of the world;29,6
People that have made online purchases in the last 3 months;Employment situation: Employed economically active persons;Unknown origin;19,5
People that have made online purchases in the last 3 months;Employment situation: Unemployed economically active persons;Total;1.864.225
People that have made online purchases in the last 3 months;Employment situation: Unemployed economically active persons;Domestic sellers (incl. national web addresses of multinational companies);90,5
People that have made online purchases in the last 3 months;Employment situation: Unemployed economically active persons;Sellers from other EU countries;22,9
People that have made online purchases in the last 3 months;Employment situation: Unemployed economically active persons;Sellers from the rest of the world;26,9
People that have made online purchases in the last 3 months;Employment situation: Unemployed economically active persons;Unknown origin;16,7
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Students;Total;1.939.276
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Students;Domestic sellers (incl. national web addresses of multinational companies);87,7
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Students;Sellers from other EU countries;32,9
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Students;Sellers from the rest of the world;33,4
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Students;Unknown origin;17,5
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Household chores;Total;618.114
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Household chores;Domestic sellers (incl. national web addresses of multinational companies);93,9
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Household chores;Sellers from other EU countries;28,8
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Household chores;Sellers from the rest of the world;29,4
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Household chores;Unknown origin;12,4
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Pensioners;Total;1.517.636
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Pensioners;Domestic sellers (incl. national web addresses of multinational companies);89,5
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Pensioners;Sellers from other EU countries;24,2
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Pensioners;Sellers from the rest of the world;22,8
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Pensioners;Unknown origin;13,2
People that have made online purchases in the last 3 months;Employment situation: Other employment situation;Total;427.445
People that have made online purchases in the last 3 months;Employment situation: Other employment situation;Domestic sellers (incl. national web addresses of multinational companies);93,6
People that have made online purchases in the last 3 months;Employment situation: Other employment situation;Sellers from other EU countries;29,4
People that have made online purchases in the last 3 months;Employment situation: Other employment situation;Sellers from the rest of the world;29,4
People that have made online purchases in the last 3 months;Employment situation: Other employment situation;Unknown origin;17,1
People that have made online purchases in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;9.980.231
People that have made online purchases in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Domestic sellers (incl. national web addresses of multinational companies);93
People that have made online purchases in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Sellers from other EU countries;33
People that have made online purchases in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Sellers from the rest of the world;29,9
People that have made online purchases in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Unknown origin;19,7
People that have made online purchases in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;1.564.716
People that have made online purchases in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Domestic sellers (incl. national web addresses of multinational companies);88,6
People that have made online purchases in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Sellers from other EU countries;32,7
People that have made online purchases in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Sellers from the rest of the world;32,8
People that have made online purchases in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Unknown origin;18,9
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed with employees;Total;821.934
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed with employees;Domestic sellers (incl. national web addresses of multinational companies);95
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed with employees;Sellers from other EU countries;32,2
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed with employees;Sellers from the rest of the world;25,2
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed with employees;Unknown origin;18,5
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed without employees;Total;1.195.821
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed without employees;Domestic sellers (incl. national web addresses of multinational companies);89,4
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed without employees;Sellers from other EU countries;37,3
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed without employees;Sellers from the rest of the world;26,4
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed without employees;Unknown origin;19,7
People that have made online purchases in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;148.972
People that have made online purchases in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Domestic sellers (incl. national web addresses of multinational companies);81,5
People that have made online purchases in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Sellers from other EU countries;50,2
People that have made online purchases in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Sellers from the rest of the world;21,6
People that have made online purchases in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Unknown origin;20,4
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Full-time;Total;11.486.346
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Full-time;Domestic sellers (incl. national web addresses of multinational companies);92,4
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Full-time;Sellers from other EU countries;34,2
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Full-time;Sellers from the rest of the world;29,7
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Full-time;Unknown origin;19,8
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Part-time;Total;2.225.328
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Part-time;Domestic sellers (incl. national web addresses of multinational companies);91,1
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Part-time;Sellers from other EU countries;29,6
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Part-time;Sellers from the rest of the world;28,9
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Part-time;Unknown origin;18
People that have made online purchases in the last 3 months;Main occupation: Manual;Total;2.972.870
People that have made online purchases in the last 3 months;Main occupation: Manual;Domestic sellers (incl. national web addresses of multinational companies);88,1
People that have made online purchases in the last 3 months;Main occupation: Manual;Sellers from other EU countries;26,9
People that have made online purchases in the last 3 months;Main occupation: Manual;Sellers from the rest of the world;27,2
People that have made online purchases in the last 3 months;Main occupation: Manual;Unknown origin;20,5
People that have made online purchases in the last 3 months;Main occupation: Non-manual;Total;10.738.803
People that have made online purchases in the last 3 months;Main occupation: Non-manual;Domestic sellers (incl. national web addresses of multinational companies);93,3
People that have made online purchases in the last 3 months;Main occupation: Non-manual;Sellers from other EU countries;35,3
People that have made online purchases in the last 3 months;Main occupation: Non-manual;Sellers from the rest of the world;30,2
People that have made online purchases in the last 3 months;Main occupation: Non-manual;Unknown origin;19,3
People that have made online purchases in the last 3 months;Main occupation: ICT workers;Total;748.892
People that have made online purchases in the last 3 months;Main occupation: ICT workers;Domestic sellers (incl. national web addresses of multinational companies);91,7
People that have made online purchases in the last 3 months;Main occupation: ICT workers;Sellers from other EU countries;55,2
People that have made online purchases in the last 3 months;Main occupation: ICT workers;Sellers from the rest of the world;33,9
People that have made online purchases in the last 3 months;Main occupation: ICT workers;Unknown origin;23,9
People that have made online purchases in the last 3 months;Main occupation: Other workers;Total;12.962.781
People that have made online purchases in the last 3 months;Main occupation: Other workers;Domestic sellers (incl. national web addresses of multinational companies);92,2
People that have made online purchases in the last 3 months;Main occupation: Other workers;Sellers from other EU countries;32,2
People that have made online purchases in the last 3 months;Main occupation: Other workers;Sellers from the rest of the world;29,3
People that have made online purchases in the last 3 months;Main occupation: Other workers;Unknown origin;19,3
People that have made online purchases in the last 3 months;Net household monthly income Less than 900 Euros;Total;1.658.240
People that have made online purchases in the last 3 months;Net household monthly income Less than 900 Euros;Domestic sellers (incl. national web addresses of multinational companies);85
People that have made online purchases in the last 3 months;Net household monthly income Less than 900 Euros;Sellers from other EU countries;27,3
People that have made online purchases in the last 3 months;Net household monthly income Less than 900 Euros;Sellers from the rest of the world;25
People that have made online purchases in the last 3 months;Net household monthly income Less than 900 Euros;Unknown origin;17,8
People that have made online purchases in the last 3 months;Net household monthly income : From 900 to less than 1,600;Total;4.747.383
People that have made online purchases in the last 3 months;Net household monthly income : From 900 to less than 1,600;Domestic sellers (incl. national web addresses of multinational companies);91
People that have made online purchases in the last 3 months;Net household monthly income : From 900 to less than 1,600;Sellers from other EU countries;29,9
People that have made online purchases in the last 3 months;Net household monthly income : From 900 to less than 1,600;Sellers from the rest of the world;31,3
People that have made online purchases in the last 3 months;Net household monthly income : From 900 to less than 1,600;Unknown origin;17,6
People that have made online purchases in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Total;4.987.223
People that have made online purchases in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Domestic sellers (incl. national web addresses of multinational companies);91,1
People that have made online purchases in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Sellers from other EU countries;29,2
People that have made online purchases in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Sellers from the rest of the world;29,5
People that have made online purchases in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Unknown origin;18,9
People that have made online purchases in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Total;2.630.757
People that have made online purchases in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Domestic sellers (incl. national web addresses of multinational companies);92,1
People that have made online purchases in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Sellers from other EU countries;31
People that have made online purchases in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Sellers from the rest of the world;27,1
People that have made online purchases in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Unknown origin;17,9
People that have made online purchases in the last 3 months;Net household monthly income 3,000 euros or more;Total;5.828.710
People that have made online purchases in the last 3 months;Net household monthly income 3,000 euros or more;Domestic sellers (incl. national web addresses of multinational companies);93,7
People that have made online purchases in the last 3 months;Net household monthly income 3,000 euros or more;Sellers from other EU countries;36,1
People that have made online purchases in the last 3 months;Net household monthly income 3,000 euros or more;Sellers from the rest of the world;29,7
People that have made online purchases in the last 3 months;Net household monthly income 3,000 euros or more;Unknown origin;18,4
People that have made online purchases in the last 3 months;Net household monthly income DK/NA;Total;226.057
People that have made online purchases in the last 3 months;Net household monthly income DK/NA;Domestic sellers (incl. national web addresses of multinational companies);92,2
People that have made online purchases in the last 3 months;Net household monthly income DK/NA;Sellers from other EU countries;33,1
People that have made online purchases in the last 3 months;Net household monthly income DK/NA;Sellers from the rest of the world;18,3
People that have made online purchases in the last 3 months;Net household monthly income DK/NA;Unknown origin;26,8
People that have made online purchases in physical format in the last 3 months;Total Persons;Total;19.634.595
People that have made online purchases in physical format in the last 3 months;Total Persons;Domestic sellers (incl. national web addresses of multinational companies);93,6
People that have made online purchases in physical format in the last 3 months;Total Persons;Sellers from other EU countries;32,2
People that have made online purchases in physical format in the last 3 months;Total Persons;Sellers from the rest of the world;29,8
People that have made online purchases in physical format in the last 3 months;Total Persons;Unknown origin;18,7
People that have made online purchases in physical format in the last 3 months;Studies completed: Less than primary;Total;90.351
People that have made online purchases in physical format in the last 3 months;Studies completed: Less than primary;Domestic sellers (incl. national web addresses of multinational companies);83,1
People that have made online purchases in physical format in the last 3 months;Studies completed: Less than primary;Sellers from other EU countries;5,4
People that have made online purchases in physical format in the last 3 months;Studies completed: Less than primary;Sellers from the rest of the world;28,5
People that have made online purchases in physical format in the last 3 months;Studies completed: Less than primary;Unknown origin;13,6
People that have made online purchases in physical format in the last 3 months;Studies completed: Primary Education;Total;953.991
People that have made online purchases in physical format in the last 3 months;Studies completed: Primary Education;Domestic sellers (incl. national web addresses of multinational companies);84,2
People that have made online purchases in physical format in the last 3 months;Studies completed: Primary Education;Sellers from other EU countries;23,6
People that have made online purchases in physical format in the last 3 months;Studies completed: Primary Education;Sellers from the rest of the world;28,6
People that have made online purchases in physical format in the last 3 months;Studies completed: Primary Education;Unknown origin;18,5
People that have made online purchases in physical format in the last 3 months;Studies completed: First stage Secondary Education;Total;3.677.209
People that have made online purchases in physical format in the last 3 months;Studies completed: First stage Secondary Education;Domestic sellers (incl. national web addresses of multinational companies);91,1
People that have made online purchases in physical format in the last 3 months;Studies completed: First stage Secondary Education;Sellers from other EU countries;27
People that have made online purchases in physical format in the last 3 months;Studies completed: First stage Secondary Education;Sellers from the rest of the world;25,3
People that have made online purchases in physical format in the last 3 months;Studies completed: First stage Secondary Education;Unknown origin;19,7
People that have made online purchases in physical format in the last 3 months;Studies completed: Second stage Secondary Education;Total;4.624.346
People that have made online purchases in physical format in the last 3 months;Studies completed: Second stage Secondary Education;Domestic sellers (incl. national web addresses of multinational companies);93,4
People that have made online purchases in physical format in the last 3 months;Studies completed: Second stage Secondary Education;Sellers from other EU countries;32
People that have made online purchases in physical format in the last 3 months;Studies completed: Second stage Secondary Education;Sellers from the rest of the world;32,5
People that have made online purchases in physical format in the last 3 months;Studies completed: Second stage Secondary Education;Unknown origin;18,4
People that have made online purchases in physical format in the last 3 months;Studies completed: Advanced Vocational Education;Total;3.038.862
People that have made online purchases in physical format in the last 3 months;Studies completed: Advanced Vocational Education;Domestic sellers (incl. national web addresses of multinational companies);94,3
People that have made online purchases in physical format in the last 3 months;Studies completed: Advanced Vocational Education;Sellers from other EU countries;31,1
People that have made online purchases in physical format in the last 3 months;Studies completed: Advanced Vocational Education;Sellers from the rest of the world;32,6
People that have made online purchases in physical format in the last 3 months;Studies completed: Advanced Vocational Education;Unknown origin;20,9
People that have made online purchases in physical format in the last 3 months;Studies completed: University studies and similar;Total;2.830.613
People that have made online purchases in physical format in the last 3 months;Studies completed: University studies and similar;Domestic sellers (incl. national web addresses of multinational companies);96,1
People that have made online purchases in physical format in the last 3 months;Studies completed: University studies and similar;Sellers from other EU countries;36,6
People that have made online purchases in physical format in the last 3 months;Studies completed: University studies and similar;Sellers from the rest of the world;30,7
People that have made online purchases in physical format in the last 3 months;Studies completed: University studies and similar;Unknown origin;17,7
People that have made online purchases in physical format in the last 3 months;Studies completed: University studies, Master's and similar;Total;4.084.118
People that have made online purchases in physical format in the last 3 months;Studies completed: University studies, Master's and similar;Domestic sellers (incl. national web addresses of multinational companies);95,6
People that have made online purchases in physical format in the last 3 months;Studies completed: University studies, Master's and similar;Sellers from other EU countries;36,4
People that have made online purchases in physical format in the last 3 months;Studies completed: University studies, Master's and similar;Sellers from the rest of the world;29,1
People that have made online purchases in physical format in the last 3 months;Studies completed: University studies, Master's and similar;Unknown origin;17,1
People that have made online purchases in physical format in the last 3 months;Studies completed: University doctorate;Total;335.106
People that have made online purchases in physical format in the last 3 months;Studies completed: University doctorate;Domestic sellers (incl. national web addresses of multinational companies);98,7
People that have made online purchases in physical format in the last 3 months;Studies completed: University doctorate;Sellers from other EU countries;45,8
People that have made online purchases in physical format in the last 3 months;Studies completed: University doctorate;Sellers from the rest of the world;22,9
People that have made online purchases in physical format in the last 3 months;Studies completed: University doctorate;Unknown origin;24,8
People that have made online purchases in physical format in the last 3 months;Studies completed: Others;Total;..
People that have made online purchases in physical format in the last 3 months;Studies completed: Others;Domestic sellers (incl. national web addresses of multinational companies);..
People that have made online purchases in physical format in the last 3 months;Studies completed: Others;Sellers from other EU countries;..
People that have made online purchases in physical format in the last 3 months;Studies completed: Others;Sellers from the rest of the world;..
People that have made online purchases in physical format in the last 3 months;Studies completed: Others;Unknown origin;..
People that have made online purchases in physical format in the last 3 months;Employment situation: Employed economically active persons;Total;13.473.278
People that have made online purchases in physical format in the last 3 months;Employment situation: Employed economically active persons;Domestic sellers (incl. national web addresses of multinational companies);93,8
People that have made online purchases in physical format in the last 3 months;Employment situation: Employed economically active persons;Sellers from other EU countries;34,1
People that have made online purchases in physical format in the last 3 months;Employment situation: Employed economically active persons;Sellers from the rest of the world;30,1
People that have made online purchases in physical format in the last 3 months;Employment situation: Employed economically active persons;Unknown origin;19,9
People that have made online purchases in physical format in the last 3 months;Employment situation: Unemployed economically active persons;Total;1.814.026
People that have made online purchases in physical format in the last 3 months;Employment situation: Unemployed economically active persons;Domestic sellers (incl. national web addresses of multinational companies);93
People that have made online purchases in physical format in the last 3 months;Employment situation: Unemployed economically active persons;Sellers from other EU countries;23,6
People that have made online purchases in physical format in the last 3 months;Employment situation: Unemployed economically active persons;Sellers from the rest of the world;27,6
People that have made online purchases in physical format in the last 3 months;Employment situation: Unemployed economically active persons;Unknown origin;17,2
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Students;Total;1.869.466
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Students;Domestic sellers (incl. national web addresses of multinational companies);91
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Students;Sellers from other EU countries;34,1
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Students;Sellers from the rest of the world;34,7
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Students;Unknown origin;18,2
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Household chores;Total;599.455
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Household chores;Domestic sellers (incl. national web addresses of multinational companies);96,8
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Household chores;Sellers from other EU countries;29,7
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Household chores;Sellers from the rest of the world;30,3
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Household chores;Unknown origin;12,8
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Pensioners;Total;1.459.112
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Pensioners;Domestic sellers (incl. national web addresses of multinational companies);93,1
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Pensioners;Sellers from other EU countries;25,2
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Pensioners;Sellers from the rest of the world;23,7
People that have made online purchases in physical format in the last 3 months;Employment situation: Inactive population: Pensioners;Unknown origin;13,7
People that have made online purchases in physical format in the last 3 months;Employment situation: Other employment situation;Total;419.258
People that have made online purchases in physical format in the last 3 months;Employment situation: Other employment situation;Domestic sellers (incl. national web addresses of multinational companies);95,5
People that have made online purchases in physical format in the last 3 months;Employment situation: Other employment situation;Sellers from other EU countries;30
People that have made online purchases in physical format in the last 3 months;Employment situation: Other employment situation;Sellers from the rest of the world;30
People that have made online purchases in physical format in the last 3 months;Employment situation: Other employment situation;Unknown origin;17,5
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;9.810.625
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Domestic sellers (incl. national web addresses of multinational companies);94,6
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Sellers from other EU countries;33,6
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Sellers from the rest of the world;30,5
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Unknown origin;20
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;1.533.083
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Domestic sellers (incl. national web addresses of multinational companies);90,4
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Sellers from other EU countries;33,4
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Sellers from the rest of the world;33,5
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Unknown origin;19,2
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Self-employed with employees;Total;809.116
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Self-employed with employees;Domestic sellers (incl. national web addresses of multinational companies);96,5
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Self-employed with employees;Sellers from other EU countries;32,7
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Self-employed with employees;Sellers from the rest of the world;25,6
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Self-employed with employees;Unknown origin;18,8
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Self-employed without employees;Total;1.171.762
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Self-employed without employees;Domestic sellers (incl. national web addresses of multinational companies);91,3
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Self-employed without employees;Sellers from other EU countries;38,1
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Self-employed without employees;Sellers from the rest of the world;26,9
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job): Self-employed without employees;Unknown origin;20,1
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;148.692
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Domestic sellers (incl. national web addresses of multinational companies);81,7
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Sellers from other EU countries;50,3
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Sellers from the rest of the world;21,6
People that have made online purchases in physical format in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Unknown origin;20,4
People that have made online purchases in physical format in the last 3 months;Professional working pattern (in main job): Full-time;Total;11.265.471
People that have made online purchases in physical format in the last 3 months;Professional working pattern (in main job): Full-time;Domestic sellers (incl. national web addresses of multinational companies);94,2
People that have made online purchases in physical format in the last 3 months;Professional working pattern (in main job): Full-time;Sellers from other EU countries;34,9
People that have made online purchases in physical format in the last 3 months;Professional working pattern (in main job): Full-time;Sellers from the rest of the world;30,3
People that have made online purchases in physical format in the last 3 months;Professional working pattern (in main job): Full-time;Unknown origin;20,2
People that have made online purchases in physical format in the last 3 months;Professional working pattern (in main job): Part-time;Total;2.207.808
People that have made online purchases in physical format in the last 3 months;Professional working pattern (in main job): Part-time;Domestic sellers (incl. national web addresses of multinational companies);91,8
People that have made online purchases in physical format in the last 3 months;Professional working pattern (in main job): Part-time;Sellers from other EU countries;29,8
People that have made online purchases in physical format in the last 3 months;Professional working pattern (in main job): Part-time;Sellers from the rest of the world;29,1
People that have made online purchases in physical format in the last 3 months;Professional working pattern (in main job): Part-time;Unknown origin;18,1
People that have made online purchases in physical format in the last 3 months;Main occupation: Manual;Total;2.896.799
People that have made online purchases in physical format in the last 3 months;Main occupation: Manual;Domestic sellers (incl. national web addresses of multinational companies);90,4
People that have made online purchases in physical format in the last 3 months;Main occupation: Manual;Sellers from other EU countries;27,6
People that have made online purchases in physical format in the last 3 months;Main occupation: Manual;Sellers from the rest of the world;27,9
People that have made online purchases in physical format in the last 3 months;Main occupation: Manual;Unknown origin;21
People that have made online purchases in physical format in the last 3 months;Main occupation: Non-manual;Total;10.576.479
People that have made online purchases in physical format in the last 3 months;Main occupation: Non-manual;Domestic sellers (incl. national web addresses of multinational companies);94,8
People that have made online purchases in physical format in the last 3 months;Main occupation: Non-manual;Sellers from other EU countries;35,8
People that have made online purchases in physical format in the last 3 months;Main occupation: Non-manual;Sellers from the rest of the world;30,7
People that have made online purchases in physical format in the last 3 months;Main occupation: Non-manual;Unknown origin;19,6
People that have made online purchases in physical format in the last 3 months;Main occupation: ICT workers;Total;743.774
People that have made online purchases in physical format in the last 3 months;Main occupation: ICT workers;Domestic sellers (incl. national web addresses of multinational companies);92,4
People that have made online purchases in physical format in the last 3 months;Main occupation: ICT workers;Sellers from other EU countries;55,6
People that have made online purchases in physical format in the last 3 months;Main occupation: ICT workers;Sellers from the rest of the world;34,1
People that have made online purchases in physical format in the last 3 months;Main occupation: ICT workers;Unknown origin;24,1
People that have made online purchases in physical format in the last 3 months;Main occupation: Other workers;Total;12.729.504
People that have made online purchases in physical format in the last 3 months;Main occupation: Other workers;Domestic sellers (incl. national web addresses of multinational companies);93,9
People that have made online purchases in physical format in the last 3 months;Main occupation: Other workers;Sellers from other EU countries;32,8
People that have made online purchases in physical format in the last 3 months;Main occupation: Other workers;Sellers from the rest of the world;29,9
People that have made online purchases in physical format in the last 3 months;Main occupation: Other workers;Unknown origin;19,6
People that have made online purchases in physical format in the last 3 months;Net household monthly income Less than 900 Euros;Total;1.609.550
People that have made online purchases in physical format in the last 3 months;Net household monthly income Less than 900 Euros;Domestic sellers (incl. national web addresses of multinational companies);87,6
People that have made online purchases in physical format in the last 3 months;Net household monthly income Less than 900 Euros;Sellers from other EU countries;28,1
People that have made online purchases in physical format in the last 3 months;Net household monthly income Less than 900 Euros;Sellers from the rest of the world;25,8
People that have made online purchases in physical format in the last 3 months;Net household monthly income Less than 900 Euros;Unknown origin;18,3
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From 900 to less than 1,600;Total;4.643.531
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From 900 to less than 1,600;Domestic sellers (incl. national web addresses of multinational companies);93
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From 900 to less than 1,600;Sellers from other EU countries;30,6
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From 900 to less than 1,600;Sellers from the rest of the world;32
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From 900 to less than 1,600;Unknown origin;17,9
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Total;4.892.927
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Domestic sellers (incl. national web addresses of multinational companies);92,9
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Sellers from other EU countries;29,8
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Sellers from the rest of the world;30,1
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Unknown origin;19,3
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Total;2.563.130
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Domestic sellers (incl. national web addresses of multinational companies);94,6
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Sellers from other EU countries;31,9
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Sellers from the rest of the world;27,8
People that have made online purchases in physical format in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Unknown origin;18,4
People that have made online purchases in physical format in the last 3 months;Net household monthly income 3,000 euros or more;Total;5.706.098
People that have made online purchases in physical format in the last 3 months;Net household monthly income 3,000 euros or more;Domestic sellers (incl. national web addresses of multinational companies);95,8
People that have made online purchases in physical format in the last 3 months;Net household monthly income 3,000 euros or more;Sellers from other EU countries;36,9
People that have made online purchases in physical format in the last 3 months;Net household monthly income 3,000 euros or more;Sellers from the rest of the world;30,4
People that have made online purchases in physical format in the last 3 months;Net household monthly income 3,000 euros or more;Unknown origin;18,8
People that have made online purchases in physical format in the last 3 months;Net household monthly income DK/NA;Total;219.361
People that have made online purchases in physical format in the last 3 months;Net household monthly income DK/NA;Domestic sellers (incl. national web addresses of multinational companies);95
People that have made online purchases in physical format in the last 3 months;Net household monthly income DK/NA;Sellers from other EU countries;34,1
People that have made online purchases in physical format in the last 3 months;Net household monthly income DK/NA;Sellers from the rest of the world;18,9
People that have made online purchases in physical format in the last 3 months;Net household monthly income DK/NA;Unknown origin;27,6