Reference population;Características socioeconómicas;Number of times they have purchased;Total
Total Persons;Total Persons;Total;35.949.285
Total Persons;Total Persons;1 or 2 times;21,7
Total Persons;Total Persons;From 3 to 5 times;17,6
Total Persons;Total Persons;From 6 to 10 times;7,5
Total Persons;Total Persons;More than 10 times;9
Total Persons;Total Persons;Have not purchased anything online in the last 3 months;44,1
Total Persons;Studies completed: Less than primary;Total;918.169
Total Persons;Studies completed: Less than primary;1 or 2 times;6,7
Total Persons;Studies completed: Less than primary;From 3 to 5 times;2,8
Total Persons;Studies completed: Less than primary;From 6 to 10 times;0,5
Total Persons;Studies completed: Less than primary;More than 10 times;..
Total Persons;Studies completed: Less than primary;Have not purchased anything online in the last 3 months;89,9
Total Persons;Studies completed: Primary Education;Total;4.204.476
Total Persons;Studies completed: Primary Education;1 or 2 times;14,9
Total Persons;Studies completed: Primary Education;From 3 to 5 times;5,1
Total Persons;Studies completed: Primary Education;From 6 to 10 times;1,9
Total Persons;Studies completed: Primary Education;More than 10 times;1,1
Total Persons;Studies completed: Primary Education;Have not purchased anything online in the last 3 months;77
Total Persons;Studies completed: First stage Secondary Education;Total;8.623.966
Total Persons;Studies completed: First stage Secondary Education;1 or 2 times;22,5
Total Persons;Studies completed: First stage Secondary Education;From 3 to 5 times;13,2
Total Persons;Studies completed: First stage Secondary Education;From 6 to 10 times;4,1
Total Persons;Studies completed: First stage Secondary Education;More than 10 times;4,2
Total Persons;Studies completed: First stage Secondary Education;Have not purchased anything online in the last 3 months;56,1
Total Persons;Studies completed: Second stage Secondary Education;Total;7.863.676
Total Persons;Studies completed: Second stage Secondary Education;1 or 2 times;24,6
Total Persons;Studies completed: Second stage Secondary Education;From 3 to 5 times;21,6
Total Persons;Studies completed: Second stage Secondary Education;From 6 to 10 times;6,8
Total Persons;Studies completed: Second stage Secondary Education;More than 10 times;7
Total Persons;Studies completed: Second stage Secondary Education;Have not purchased anything online in the last 3 months;40
Total Persons;Studies completed: Advanced Vocational Education;Total;4.481.495
Total Persons;Studies completed: Advanced Vocational Education;1 or 2 times;25,8
Total Persons;Studies completed: Advanced Vocational Education;From 3 to 5 times;21,8
Total Persons;Studies completed: Advanced Vocational Education;From 6 to 10 times;10,8
Total Persons;Studies completed: Advanced Vocational Education;More than 10 times;11,2
Total Persons;Studies completed: Advanced Vocational Education;Have not purchased anything online in the last 3 months;30,4
Total Persons;Studies completed: University studies and similar;Total;3.953.208
Total Persons;Studies completed: University studies and similar;1 or 2 times;23,6
Total Persons;Studies completed: University studies and similar;From 3 to 5 times;22,5
Total Persons;Studies completed: University studies and similar;From 6 to 10 times;11,8
Total Persons;Studies completed: University studies and similar;More than 10 times;15,3
Total Persons;Studies completed: University studies and similar;Have not purchased anything online in the last 3 months;26,7
Total Persons;Studies completed: University studies, Master's and similar;Total;5.461.833
Total Persons;Studies completed: University studies, Master's and similar;1 or 2 times;20,2
Total Persons;Studies completed: University studies, Master's and similar;From 3 to 5 times;23,8
Total Persons;Studies completed: University studies, Master's and similar;From 6 to 10 times;13,1
Total Persons;Studies completed: University studies, Master's and similar;More than 10 times;18,8
Total Persons;Studies completed: University studies, Master's and similar;Have not purchased anything online in the last 3 months;24,1
Total Persons;Studies completed: University doctorate;Total;442.463
Total Persons;Studies completed: University doctorate;1 or 2 times;14,8
Total Persons;Studies completed: University doctorate;From 3 to 5 times;18,9
Total Persons;Studies completed: University doctorate;From 6 to 10 times;14,9
Total Persons;Studies completed: University doctorate;More than 10 times;29,9
Total Persons;Studies completed: University doctorate;Have not purchased anything online in the last 3 months;21,5
Total Persons;Studies completed: Others;Total;..
Total Persons;Studies completed: Others;1 or 2 times;..
Total Persons;Studies completed: Others;From 3 to 5 times;..
Total Persons;Studies completed: Others;From 6 to 10 times;..
Total Persons;Studies completed: Others;More than 10 times;..
Total Persons;Studies completed: Others;Have not purchased anything online in the last 3 months;..
Total Persons;Employment situation: Employed economically active persons;Total;20.873.143
Total Persons;Employment situation: Employed economically active persons;1 or 2 times;23,7
Total Persons;Employment situation: Employed economically active persons;From 3 to 5 times;20,9
Total Persons;Employment situation: Employed economically active persons;From 6 to 10 times;9,2
Total Persons;Employment situation: Employed economically active persons;More than 10 times;11,9
Total Persons;Employment situation: Employed economically active persons;Have not purchased anything online in the last 3 months;34,3
Total Persons;Employment situation: Unemployed economically active persons;Total;3.708.259
Total Persons;Employment situation: Unemployed economically active persons;1 or 2 times;23,2
Total Persons;Employment situation: Unemployed economically active persons;From 3 to 5 times;14,7
Total Persons;Employment situation: Unemployed economically active persons;From 6 to 10 times;6,7
Total Persons;Employment situation: Unemployed economically active persons;More than 10 times;5,7
Total Persons;Employment situation: Unemployed economically active persons;Have not purchased anything online in the last 3 months;49,7
Total Persons;Employment situation: Inactive population: Students;Total;3.282.942
Total Persons;Employment situation: Inactive population: Students;1 or 2 times;23,7
Total Persons;Employment situation: Inactive population: Students;From 3 to 5 times;20,8
Total Persons;Employment situation: Inactive population: Students;From 6 to 10 times;7,5
Total Persons;Employment situation: Inactive population: Students;More than 10 times;7
Total Persons;Employment situation: Inactive population: Students;Have not purchased anything online in the last 3 months;40,9
Total Persons;Employment situation: Inactive population: Household chores;Total;1.706.330
Total Persons;Employment situation: Inactive population: Household chores;1 or 2 times;18,1
Total Persons;Employment situation: Inactive population: Household chores;From 3 to 5 times;11,3
Total Persons;Employment situation: Inactive population: Household chores;From 6 to 10 times;3,8
Total Persons;Employment situation: Inactive population: Household chores;More than 10 times;3
Total Persons;Employment situation: Inactive population: Household chores;Have not purchased anything online in the last 3 months;63,8
Total Persons;Employment situation: Inactive population: Pensioners;Total;5.327.751
Total Persons;Employment situation: Inactive population: Pensioners;1 or 2 times;13,3
Total Persons;Employment situation: Inactive population: Pensioners;From 3 to 5 times;8,3
Total Persons;Employment situation: Inactive population: Pensioners;From 6 to 10 times;3,6
Total Persons;Employment situation: Inactive population: Pensioners;More than 10 times;3,3
Total Persons;Employment situation: Inactive population: Pensioners;Have not purchased anything online in the last 3 months;71,5
Total Persons;Employment situation: Other employment situation;Total;1.050.860
Total Persons;Employment situation: Other employment situation;1 or 2 times;21,1
Total Persons;Employment situation: Other employment situation;From 3 to 5 times;9,5
Total Persons;Employment situation: Other employment situation;From 6 to 10 times;3,1
Total Persons;Employment situation: Other employment situation;More than 10 times;7
Total Persons;Employment situation: Other employment situation;Have not purchased anything online in the last 3 months;59,3
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;14.894.908
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;1 or 2 times;23,6
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;From 3 to 5 times;21
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;From 6 to 10 times;9,4
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;More than 10 times;13
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;Have not purchased anything online in the last 3 months;33
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;Total;2.633.702
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;1 or 2 times;22,6
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;From 3 to 5 times;21,1
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;From 6 to 10 times;8,6
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;More than 10 times;7
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;Have not purchased anything online in the last 3 months;40,6
Total Persons;Professional Situation (in main job): Self-employed with employees;Total;1.142.495
Total Persons;Professional Situation (in main job): Self-employed with employees;1 or 2 times;30
Total Persons;Professional Situation (in main job): Self-employed with employees;From 3 to 5 times;22,5
Total Persons;Professional Situation (in main job): Self-employed with employees;From 6 to 10 times;7,7
Total Persons;Professional Situation (in main job): Self-employed with employees;More than 10 times;11,7
Total Persons;Professional Situation (in main job): Self-employed with employees;Have not purchased anything online in the last 3 months;28,1
Total Persons;Professional Situation (in main job): Self-employed without employees;Total;1.947.137
Total Persons;Professional Situation (in main job): Self-employed without employees;1 or 2 times;20,7
Total Persons;Professional Situation (in main job): Self-employed without employees;From 3 to 5 times;18,5
Total Persons;Professional Situation (in main job): Self-employed without employees;From 6 to 10 times;10,5
Total Persons;Professional Situation (in main job): Self-employed without employees;More than 10 times;11,7
Total Persons;Professional Situation (in main job): Self-employed without employees;Have not purchased anything online in the last 3 months;38,6
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);Total;254.901
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);1 or 2 times;31,6
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);From 3 to 5 times;23,1
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);From 6 to 10 times;1,8
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);More than 10 times;1,9
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);Have not purchased anything online in the last 3 months;41,6
Total Persons;Professional working pattern (in main job): Full-time;Total;17.448.836
Total Persons;Professional working pattern (in main job): Full-time;1 or 2 times;23,2
Total Persons;Professional working pattern (in main job): Full-time;From 3 to 5 times;20,8
Total Persons;Professional working pattern (in main job): Full-time;From 6 to 10 times;9,5
Total Persons;Professional working pattern (in main job): Full-time;More than 10 times;12,3
Total Persons;Professional working pattern (in main job): Full-time;Have not purchased anything online in the last 3 months;34,2
Total Persons;Professional working pattern (in main job): Part-time;Total;3.424.307
Total Persons;Professional working pattern (in main job): Part-time;1 or 2 times;25,9
Total Persons;Professional working pattern (in main job): Part-time;From 3 to 5 times;21,3
Total Persons;Professional working pattern (in main job): Part-time;From 6 to 10 times;7,8
Total Persons;Professional working pattern (in main job): Part-time;More than 10 times;9,9
Total Persons;Professional working pattern (in main job): Part-time;Have not purchased anything online in the last 3 months;35
Total Persons;Main occupation: Manual;Total;6.007.337
Total Persons;Main occupation: Manual;1 or 2 times;23,9
Total Persons;Main occupation: Manual;From 3 to 5 times;16,1
Total Persons;Main occupation: Manual;From 6 to 10 times;5,1
Total Persons;Main occupation: Manual;More than 10 times;4,4
Total Persons;Main occupation: Manual;Have not purchased anything online in the last 3 months;50,5
Total Persons;Main occupation: Non-manual;Total;14.865.806
Total Persons;Main occupation: Non-manual;1 or 2 times;23,6
Total Persons;Main occupation: Non-manual;From 3 to 5 times;22,9
Total Persons;Main occupation: Non-manual;From 6 to 10 times;10,9
Total Persons;Main occupation: Non-manual;More than 10 times;14,9
Total Persons;Main occupation: Non-manual;Have not purchased anything online in the last 3 months;27,8
Total Persons;Main occupation: ICT workers;Total;845.409
Total Persons;Main occupation: ICT workers;1 or 2 times;19,8
Total Persons;Main occupation: ICT workers;From 3 to 5 times;22,8
Total Persons;Main occupation: ICT workers;From 6 to 10 times;16,8
Total Persons;Main occupation: ICT workers;More than 10 times;29,2
Total Persons;Main occupation: ICT workers;Have not purchased anything online in the last 3 months;11,4
Total Persons;Main occupation: Other workers;Total;20.027.734
Total Persons;Main occupation: Other workers;1 or 2 times;23,8
Total Persons;Main occupation: Other workers;From 3 to 5 times;20,8
Total Persons;Main occupation: Other workers;From 6 to 10 times;8,9
Total Persons;Main occupation: Other workers;More than 10 times;11,2
Total Persons;Main occupation: Other workers;Have not purchased anything online in the last 3 months;35,3
Total Persons;Net household monthly income Less than 900 Euros;Total;4.053.907
Total Persons;Net household monthly income Less than 900 Euros;1 or 2 times;22,4
Total Persons;Net household monthly income Less than 900 Euros;From 3 to 5 times;11,2
Total Persons;Net household monthly income Less than 900 Euros;From 6 to 10 times;3,3
Total Persons;Net household monthly income Less than 900 Euros;More than 10 times;4,1
Total Persons;Net household monthly income Less than 900 Euros;Have not purchased anything online in the last 3 months;59,1
Total Persons;Net household monthly income : From 900 to less than 1,600;Total;10.138.964
Total Persons;Net household monthly income : From 900 to less than 1,600;1 or 2 times;23,2
Total Persons;Net household monthly income : From 900 to less than 1,600;From 3 to 5 times;13,8
Total Persons;Net household monthly income : From 900 to less than 1,600;From 6 to 10 times;5
Total Persons;Net household monthly income : From 900 to less than 1,600;More than 10 times;4,8
Total Persons;Net household monthly income : From 900 to less than 1,600;Have not purchased anything online in the last 3 months;53,2
Total Persons;Net household monthly income : From 1,600 to less than 2,500;Total;8.626.538
Total Persons;Net household monthly income : From 1,600 to less than 2,500;1 or 2 times;22,9
Total Persons;Net household monthly income : From 1,600 to less than 2,500;From 3 to 5 times;17,8
Total Persons;Net household monthly income : From 1,600 to less than 2,500;From 6 to 10 times;8,8
Total Persons;Net household monthly income : From 1,600 to less than 2,500;More than 10 times;8,2
Total Persons;Net household monthly income : From 1,600 to less than 2,500;Have not purchased anything online in the last 3 months;42,2
Total Persons;Net household monthly income : From  2,500 to less than 3,000;Total;4.192.469
Total Persons;Net household monthly income : From  2,500 to less than 3,000;1 or 2 times;20
Total Persons;Net household monthly income : From  2,500 to less than 3,000;From 3 to 5 times;22,1
Total Persons;Net household monthly income : From  2,500 to less than 3,000;From 6 to 10 times;9,9
Total Persons;Net household monthly income : From  2,500 to less than 3,000;More than 10 times;10,7
Total Persons;Net household monthly income : From  2,500 to less than 3,000;Have not purchased anything online in the last 3 months;37,3
Total Persons;Net household monthly income 3,000 euros or more;Total;8.451.648
Total Persons;Net household monthly income 3,000 euros or more;1 or 2 times;19,8
Total Persons;Net household monthly income 3,000 euros or more;From 3 to 5 times;22,9
Total Persons;Net household monthly income 3,000 euros or more;From 6 to 10 times;10,2
Total Persons;Net household monthly income 3,000 euros or more;More than 10 times;16,1
Total Persons;Net household monthly income 3,000 euros or more;Have not purchased anything online in the last 3 months;31
Total Persons;Net household monthly income DK/NA;Total;485.760
Total Persons;Net household monthly income DK/NA;1 or 2 times;14,5
Total Persons;Net household monthly income DK/NA;From 3 to 5 times;16,3
Total Persons;Net household monthly income DK/NA;From 6 to 10 times;5,4
Total Persons;Net household monthly income DK/NA;More than 10 times;10,4
Total Persons;Net household monthly income DK/NA;Have not purchased anything online in the last 3 months;53,5
People that have made online purchases in the last 3 months;Total Persons;Total;20.078.369
People that have made online purchases in the last 3 months;Total Persons;1 or 2 times;38,9
People that have made online purchases in the last 3 months;Total Persons;From 3 to 5 times;31,5
People that have made online purchases in the last 3 months;Total Persons;From 6 to 10 times;13,5
People that have made online purchases in the last 3 months;Total Persons;More than 10 times;16,1
People that have made online purchases in the last 3 months;Total Persons;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Studies completed: Less than primary;Total;92.436
People that have made online purchases in the last 3 months;Studies completed: Less than primary;1 or 2 times;66,7
People that have made online purchases in the last 3 months;Studies completed: Less than primary;From 3 to 5 times;27,9
People that have made online purchases in the last 3 months;Studies completed: Less than primary;From 6 to 10 times;5,4
People that have made online purchases in the last 3 months;Studies completed: Less than primary;More than 10 times;..
People that have made online purchases in the last 3 months;Studies completed: Less than primary;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Studies completed: Primary Education;Total;968.156
People that have made online purchases in the last 3 months;Studies completed: Primary Education;1 or 2 times;64,8
People that have made online purchases in the last 3 months;Studies completed: Primary Education;From 3 to 5 times;22,1
People that have made online purchases in the last 3 months;Studies completed: Primary Education;From 6 to 10 times;8,4
People that have made online purchases in the last 3 months;Studies completed: Primary Education;More than 10 times;4,7
People that have made online purchases in the last 3 months;Studies completed: Primary Education;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Studies completed: First stage Secondary Education;Total;3.788.294
People that have made online purchases in the last 3 months;Studies completed: First stage Secondary Education;1 or 2 times;51,1
People that have made online purchases in the last 3 months;Studies completed: First stage Secondary Education;From 3 to 5 times;30
People that have made online purchases in the last 3 months;Studies completed: First stage Secondary Education;From 6 to 10 times;9,4
People that have made online purchases in the last 3 months;Studies completed: First stage Secondary Education;More than 10 times;9,5
People that have made online purchases in the last 3 months;Studies completed: First stage Secondary Education;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Studies completed: Second stage Secondary Education;Total;4.720.591
People that have made online purchases in the last 3 months;Studies completed: Second stage Secondary Education;1 or 2 times;41
People that have made online purchases in the last 3 months;Studies completed: Second stage Secondary Education;From 3 to 5 times;36,1
People that have made online purchases in the last 3 months;Studies completed: Second stage Secondary Education;From 6 to 10 times;11,3
People that have made online purchases in the last 3 months;Studies completed: Second stage Secondary Education;More than 10 times;11,7
People that have made online purchases in the last 3 months;Studies completed: Second stage Secondary Education;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Studies completed: Advanced Vocational Education;Total;3.118.926
People that have made online purchases in the last 3 months;Studies completed: Advanced Vocational Education;1 or 2 times;37,1
People that have made online purchases in the last 3 months;Studies completed: Advanced Vocational Education;From 3 to 5 times;31,3
People that have made online purchases in the last 3 months;Studies completed: Advanced Vocational Education;From 6 to 10 times;15,6
People that have made online purchases in the last 3 months;Studies completed: Advanced Vocational Education;More than 10 times;16
People that have made online purchases in the last 3 months;Studies completed: Advanced Vocational Education;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Studies completed: University studies and similar;Total;2.896.109
People that have made online purchases in the last 3 months;Studies completed: University studies and similar;1 or 2 times;32,2
People that have made online purchases in the last 3 months;Studies completed: University studies and similar;From 3 to 5 times;30,8
People that have made online purchases in the last 3 months;Studies completed: University studies and similar;From 6 to 10 times;16,1
People that have made online purchases in the last 3 months;Studies completed: University studies and similar;More than 10 times;20,9
People that have made online purchases in the last 3 months;Studies completed: University studies and similar;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Studies completed: University studies, Master's and similar;Total;4.146.571
People that have made online purchases in the last 3 months;Studies completed: University studies, Master's and similar;1 or 2 times;26,6
People that have made online purchases in the last 3 months;Studies completed: University studies, Master's and similar;From 3 to 5 times;31,3
People that have made online purchases in the last 3 months;Studies completed: University studies, Master's and similar;From 6 to 10 times;17,3
People that have made online purchases in the last 3 months;Studies completed: University studies, Master's and similar;More than 10 times;24,8
People that have made online purchases in the last 3 months;Studies completed: University studies, Master's and similar;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Studies completed: University doctorate;Total;347.285
People that have made online purchases in the last 3 months;Studies completed: University doctorate;1 or 2 times;18,8
People that have made online purchases in the last 3 months;Studies completed: University doctorate;From 3 to 5 times;24,1
People that have made online purchases in the last 3 months;Studies completed: University doctorate;From 6 to 10 times;19
People that have made online purchases in the last 3 months;Studies completed: University doctorate;More than 10 times;38,1
People that have made online purchases in the last 3 months;Studies completed: University doctorate;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Studies completed: Others;Total;..
People that have made online purchases in the last 3 months;Studies completed: Others;1 or 2 times;..
People that have made online purchases in the last 3 months;Studies completed: Others;From 3 to 5 times;..
People that have made online purchases in the last 3 months;Studies completed: Others;From 6 to 10 times;..
People that have made online purchases in the last 3 months;Studies completed: Others;More than 10 times;..
People that have made online purchases in the last 3 months;Studies completed: Others;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Employment situation: Employed economically active persons;Total;13.711.673
People that have made online purchases in the last 3 months;Employment situation: Employed economically active persons;1 or 2 times;36
People that have made online purchases in the last 3 months;Employment situation: Employed economically active persons;From 3 to 5 times;31,9
People that have made online purchases in the last 3 months;Employment situation: Employed economically active persons;From 6 to 10 times;14
People that have made online purchases in the last 3 months;Employment situation: Employed economically active persons;More than 10 times;18,1
People that have made online purchases in the last 3 months;Employment situation: Employed economically active persons;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Employment situation: Unemployed economically active persons;Total;1.864.225
People that have made online purchases in the last 3 months;Employment situation: Unemployed economically active persons;1 or 2 times;46,1
People that have made online purchases in the last 3 months;Employment situation: Unemployed economically active persons;From 3 to 5 times;29,3
People that have made online purchases in the last 3 months;Employment situation: Unemployed economically active persons;From 6 to 10 times;13,2
People that have made online purchases in the last 3 months;Employment situation: Unemployed economically active persons;More than 10 times;11,3
People that have made online purchases in the last 3 months;Employment situation: Unemployed economically active persons;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Students;Total;1.939.276
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Students;1 or 2 times;40,2
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Students;From 3 to 5 times;35,2
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Students;From 6 to 10 times;12,7
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Students;More than 10 times;11,9
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Students;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Household chores;Total;618.114
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Household chores;1 or 2 times;50
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Household chores;From 3 to 5 times;31,1
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Household chores;From 6 to 10 times;10,6
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Household chores;More than 10 times;8,4
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Household chores;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Pensioners;Total;1.517.636
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Pensioners;1 or 2 times;46,7
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Pensioners;From 3 to 5 times;29,1
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Pensioners;From 6 to 10 times;12,8
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Pensioners;More than 10 times;11,5
People that have made online purchases in the last 3 months;Employment situation: Inactive population: Pensioners;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Employment situation: Other employment situation;Total;427.445
People that have made online purchases in the last 3 months;Employment situation: Other employment situation;1 or 2 times;51,8
People that have made online purchases in the last 3 months;Employment situation: Other employment situation;From 3 to 5 times;23,3
People that have made online purchases in the last 3 months;Employment situation: Other employment situation;From 6 to 10 times;7,7
People that have made online purchases in the last 3 months;Employment situation: Other employment situation;More than 10 times;17,2
People that have made online purchases in the last 3 months;Employment situation: Other employment situation;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;9.980.231
People that have made online purchases in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;1 or 2 times;35,3
People that have made online purchases in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;From 3 to 5 times;31,4
People that have made online purchases in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;From 6 to 10 times;14
People that have made online purchases in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;More than 10 times;19,4
People that have made online purchases in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;1.564.716
People that have made online purchases in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;1 or 2 times;38,1
People that have made online purchases in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;From 3 to 5 times;35,5
People that have made online purchases in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;From 6 to 10 times;14,6
People that have made online purchases in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;More than 10 times;11,8
People that have made online purchases in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed with employees;Total;821.934
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed with employees;1 or 2 times;41,7
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed with employees;From 3 to 5 times;31,3
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed with employees;From 6 to 10 times;10,7
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed with employees;More than 10 times;16,3
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed with employees;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed without employees;Total;1.195.821
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed without employees;1 or 2 times;33,7
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed without employees;From 3 to 5 times;30,1
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed without employees;From 6 to 10 times;17,1
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed without employees;More than 10 times;19,1
People that have made online purchases in the last 3 months;Professional Situation (in main job): Self-employed without employees;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;148.972
People that have made online purchases in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);1 or 2 times;54,1
People that have made online purchases in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);From 3 to 5 times;39,6
People that have made online purchases in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);From 6 to 10 times;3,1
People that have made online purchases in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);More than 10 times;3,2
People that have made online purchases in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Full-time;Total;11.486.346
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Full-time;1 or 2 times;35,3
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Full-time;From 3 to 5 times;31,7
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Full-time;From 6 to 10 times;14,4
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Full-time;More than 10 times;18,7
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Full-time;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Part-time;Total;2.225.328
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Part-time;1 or 2 times;39,9
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Part-time;From 3 to 5 times;32,8
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Part-time;From 6 to 10 times;12
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Part-time;More than 10 times;15,3
People that have made online purchases in the last 3 months;Professional working pattern (in main job): Part-time;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Main occupation: Manual;Total;2.972.870
People that have made online purchases in the last 3 months;Main occupation: Manual;1 or 2 times;48,3
People that have made online purchases in the last 3 months;Main occupation: Manual;From 3 to 5 times;32,6
People that have made online purchases in the last 3 months;Main occupation: Manual;From 6 to 10 times;10,3
People that have made online purchases in the last 3 months;Main occupation: Manual;More than 10 times;8,8
People that have made online purchases in the last 3 months;Main occupation: Manual;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Main occupation: Non-manual;Total;10.738.803
People that have made online purchases in the last 3 months;Main occupation: Non-manual;1 or 2 times;32,6
People that have made online purchases in the last 3 months;Main occupation: Non-manual;From 3 to 5 times;31,6
People that have made online purchases in the last 3 months;Main occupation: Non-manual;From 6 to 10 times;15
People that have made online purchases in the last 3 months;Main occupation: Non-manual;More than 10 times;20,7
People that have made online purchases in the last 3 months;Main occupation: Non-manual;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Main occupation: ICT workers;Total;748.892
People that have made online purchases in the last 3 months;Main occupation: ICT workers;1 or 2 times;22,3
People that have made online purchases in the last 3 months;Main occupation: ICT workers;From 3 to 5 times;25,7
People that have made online purchases in the last 3 months;Main occupation: ICT workers;From 6 to 10 times;19
People that have made online purchases in the last 3 months;Main occupation: ICT workers;More than 10 times;32,9
People that have made online purchases in the last 3 months;Main occupation: ICT workers;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Main occupation: Other workers;Total;12.962.781
People that have made online purchases in the last 3 months;Main occupation: Other workers;1 or 2 times;36,8
People that have made online purchases in the last 3 months;Main occupation: Other workers;From 3 to 5 times;32,2
People that have made online purchases in the last 3 months;Main occupation: Other workers;From 6 to 10 times;13,7
People that have made online purchases in the last 3 months;Main occupation: Other workers;More than 10 times;17,3
People that have made online purchases in the last 3 months;Main occupation: Other workers;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Net household monthly income Less than 900 Euros;Total;1.658.240
People that have made online purchases in the last 3 months;Net household monthly income Less than 900 Euros;1 or 2 times;54,7
People that have made online purchases in the last 3 months;Net household monthly income Less than 900 Euros;From 3 to 5 times;27,3
People that have made online purchases in the last 3 months;Net household monthly income Less than 900 Euros;From 6 to 10 times;8
People that have made online purchases in the last 3 months;Net household monthly income Less than 900 Euros;More than 10 times;10,1
People that have made online purchases in the last 3 months;Net household monthly income Less than 900 Euros;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Net household monthly income : From 900 to less than 1,600;Total;4.747.383
People that have made online purchases in the last 3 months;Net household monthly income : From 900 to less than 1,600;1 or 2 times;49,6
People that have made online purchases in the last 3 months;Net household monthly income : From 900 to less than 1,600;From 3 to 5 times;29,5
People that have made online purchases in the last 3 months;Net household monthly income : From 900 to less than 1,600;From 6 to 10 times;10,6
People that have made online purchases in the last 3 months;Net household monthly income : From 900 to less than 1,600;More than 10 times;10,3
People that have made online purchases in the last 3 months;Net household monthly income : From 900 to less than 1,600;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Total;4.987.223
People that have made online purchases in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;1 or 2 times;39,7
People that have made online purchases in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;From 3 to 5 times;30,9
People that have made online purchases in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;From 6 to 10 times;15,3
People that have made online purchases in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;More than 10 times;14,2
People that have made online purchases in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Total;2.630.757
People that have made online purchases in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;1 or 2 times;31,9
People that have made online purchases in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;From 3 to 5 times;35,2
People that have made online purchases in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;From 6 to 10 times;15,8
People that have made online purchases in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;More than 10 times;17,1
People that have made online purchases in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Net household monthly income 3,000 euros or more;Total;5.828.710
People that have made online purchases in the last 3 months;Net household monthly income 3,000 euros or more;1 or 2 times;28,7
People that have made online purchases in the last 3 months;Net household monthly income 3,000 euros or more;From 3 to 5 times;33,2
People that have made online purchases in the last 3 months;Net household monthly income 3,000 euros or more;From 6 to 10 times;14,9
People that have made online purchases in the last 3 months;Net household monthly income 3,000 euros or more;More than 10 times;23,3
People that have made online purchases in the last 3 months;Net household monthly income 3,000 euros or more;Have not purchased anything online in the last 3 months;..
People that have made online purchases in the last 3 months;Net household monthly income DK/NA;Total;226.057
People that have made online purchases in the last 3 months;Net household monthly income DK/NA;1 or 2 times;31,1
People that have made online purchases in the last 3 months;Net household monthly income DK/NA;From 3 to 5 times;35
People that have made online purchases in the last 3 months;Net household monthly income DK/NA;From 6 to 10 times;11,6
People that have made online purchases in the last 3 months;Net household monthly income DK/NA;More than 10 times;22,4
People that have made online purchases in the last 3 months;Net household monthly income DK/NA;Have not purchased anything online in the last 3 months;..