Reference population;Demographic characteristics;Cookies: Actions and Concerns;Total
Total Persons;Total Persons;Total;35.949.285
Total Persons;Total Persons;Making changes to your browser settings to prevent or limit cookies;36,5
Total Persons;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,8
Total Persons;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,6
Total Persons;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22
Total Persons;Total Persons;Using any anti-tracking software on any of their devices;16,6
Total Persons;Sex: Male;Total;17.792.923
Total Persons;Sex: Male;Making changes to your browser settings to prevent or limit cookies;40,6
Total Persons;Sex: Male;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;38,8
Total Persons;Sex: Male;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,1
Total Persons;Sex: Male;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,3
Total Persons;Sex: Male;Using any anti-tracking software on any of their devices;20
Total Persons;Sex: Female;Total;18.156.362
Total Persons;Sex: Female;Making changes to your browser settings to prevent or limit cookies;32,4
Total Persons;Sex: Female;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,7
Total Persons;Sex: Female;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,2
Total Persons;Sex: Female;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,7
Total Persons;Sex: Female;Using any anti-tracking software on any of their devices;13,2
Total Persons;Age: 16 to 24 years old;Total;4.602.650
Total Persons;Age: 16 to 24 years old;Making changes to your browser settings to prevent or limit cookies;45,3
Total Persons;Age: 16 to 24 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;28,7
Total Persons;Age: 16 to 24 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;39,7
Total Persons;Age: 16 to 24 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;31,3
Total Persons;Age: 16 to 24 years old;Using any anti-tracking software on any of their devices;17,7
Total Persons;Age: 25 to 34 years old;Total;5.309.117
Total Persons;Age: 25 to 34 years old;Making changes to your browser settings to prevent or limit cookies;53,3
Total Persons;Age: 25 to 34 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;42,8
Total Persons;Age: 25 to 34 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;37,9
Total Persons;Age: 25 to 34 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;18,9
Total Persons;Age: 25 to 34 years old;Using any anti-tracking software on any of their devices;21,7
Total Persons;Age: 35 to 44 years old;Total;6.580.197
Total Persons;Age: 35 to 44 years old;Making changes to your browser settings to prevent or limit cookies;43,9
Total Persons;Age: 35 to 44 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,5
Total Persons;Age: 35 to 44 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,3
Total Persons;Age: 35 to 44 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22,1
Total Persons;Age: 35 to 44 years old;Using any anti-tracking software on any of their devices;16,6
Total Persons;Age: 45 to 54 years old;Total;7.793.704
Total Persons;Age: 45 to 54 years old;Making changes to your browser settings to prevent or limit cookies;35,3
Total Persons;Age: 45 to 54 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,2
Total Persons;Age: 45 to 54 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,6
Total Persons;Age: 45 to 54 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,9
Total Persons;Age: 45 to 54 years old;Using any anti-tracking software on any of their devices;17,1
Total Persons;Age: 55 to 64 years old;Total;6.756.781
Total Persons;Age: 55 to 64 years old;Making changes to your browser settings to prevent or limit cookies;26,2
Total Persons;Age: 55 to 64 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,4
Total Persons;Age: 55 to 64 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;29,1
Total Persons;Age: 55 to 64 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,8
Total Persons;Age: 55 to 64 years old;Using any anti-tracking software on any of their devices;14
Total Persons;Age: 65 to 74 years old;Total;4.906.836
Total Persons;Age: 65 to 74 years old;Making changes to your browser settings to prevent or limit cookies;15,9
Total Persons;Age: 65 to 74 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;34,2
Total Persons;Age: 65 to 74 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;24,5
Total Persons;Age: 65 to 74 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,4
Total Persons;Age: 65 to 74 years old;Using any anti-tracking software on any of their devices;12,7
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;Total;14.982.989
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;Making changes to your browser settings to prevent or limit cookies;40,3
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,6
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,2
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,8
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;Using any anti-tracking software on any of their devices;19,2
Total Persons;Habitat: 50,000 to 100,000 inhabitants;Total;4.193.853
Total Persons;Habitat: 50,000 to 100,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;38,2
Total Persons;Habitat: 50,000 to 100,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;38
Total Persons;Habitat: 50,000 to 100,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;39,1
Total Persons;Habitat: 50,000 to 100,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,4
Total Persons;Habitat: 50,000 to 100,000 inhabitants;Using any anti-tracking software on any of their devices;18,4
Total Persons;Habitat: 20,000 to 50,000 inhabitants;Total;5.673.571
Total Persons;Habitat: 20,000 to 50,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;35,1
Total Persons;Habitat: 20,000 to 50,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;38,3
Total Persons;Habitat: 20,000 to 50,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;32,1
Total Persons;Habitat: 20,000 to 50,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;24,8
Total Persons;Habitat: 20,000 to 50,000 inhabitants;Using any anti-tracking software on any of their devices;13,6
Total Persons;Habitat: 10,000 to 20,000 inhabitants;Total;3.979.558
Total Persons;Habitat: 10,000 to 20,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;32,8
Total Persons;Habitat: 10,000 to 20,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,7
Total Persons;Habitat: 10,000 to 20,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33
Total Persons;Habitat: 10,000 to 20,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,4
Total Persons;Habitat: 10,000 to 20,000 inhabitants;Using any anti-tracking software on any of their devices;14,6
Total Persons;Habitat: Less than 10,000 inhabitants;Total;7.119.314
Total Persons;Habitat: Less than 10,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;30,4
Total Persons;Habitat: Less than 10,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;37,9
Total Persons;Habitat: Less than 10,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;30,9
Total Persons;Habitat: Less than 10,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;24,7
Total Persons;Habitat: Less than 10,000 inhabitants;Using any anti-tracking software on any of their devices;13,3
Total Persons;Size of the household: Households with 1 member;Total;3.705.143
Total Persons;Size of the household: Households with 1 member;Making changes to your browser settings to prevent or limit cookies;36,1
Total Persons;Size of the household: Households with 1 member;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;42,9
Total Persons;Size of the household: Households with 1 member;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;30,4
Total Persons;Size of the household: Households with 1 member;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,9
Total Persons;Size of the household: Households with 1 member;Using any anti-tracking software on any of their devices;15,5
Total Persons;Size of the household: Households with 2 members;Total;9.526.575
Total Persons;Size of the household: Households with 2 members;Making changes to your browser settings to prevent or limit cookies;31,2
Total Persons;Size of the household: Households with 2 members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,8
Total Persons;Size of the household: Households with 2 members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;30,4
Total Persons;Size of the household: Households with 2 members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21
Total Persons;Size of the household: Households with 2 members;Using any anti-tracking software on any of their devices;14,9
Total Persons;Size of the household: Households with 3 members;Total;9.647.584
Total Persons;Size of the household: Households with 3 members;Making changes to your browser settings to prevent or limit cookies;38,2
Total Persons;Size of the household: Households with 3 members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,3
Total Persons;Size of the household: Households with 3 members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,9
Total Persons;Size of the household: Households with 3 members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,3
Total Persons;Size of the household: Households with 3 members;Using any anti-tracking software on any of their devices;17,9
Total Persons;Size of the household: Households with 4 members;Total;9.611.792
Total Persons;Size of the household: Households with 4 members;Making changes to your browser settings to prevent or limit cookies;40,6
Total Persons;Size of the household: Households with 4 members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,1
Total Persons;Size of the household: Households with 4 members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,3
Total Persons;Size of the household: Households with 4 members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,5
Total Persons;Size of the household: Households with 4 members;Using any anti-tracking software on any of their devices;17,4
Total Persons;Size of the household: Households with 5 or more members;Total;3.458.192
Total Persons;Size of the household: Households with 5 or more members;Making changes to your browser settings to prevent or limit cookies;35,2
Total Persons;Size of the household: Households with 5 or more members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;34,5
Total Persons;Size of the household: Households with 5 or more members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35
Total Persons;Size of the household: Households with 5 or more members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;27,5
Total Persons;Size of the household: Households with 5 or more members;Using any anti-tracking software on any of their devices;16,1
Total Persons;Type of household: Single-person household;Total;3.705.143
Total Persons;Type of household: Single-person household;Making changes to your browser settings to prevent or limit cookies;36,1
Total Persons;Type of household: Single-person household;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;42,9
Total Persons;Type of household: Single-person household;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;30,4
Total Persons;Type of household: Single-person household;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,9
Total Persons;Type of household: Single-person household;Using any anti-tracking software on any of their devices;15,5
Total Persons;Type of household: Single parent living with a child;Total;4.019.887
Total Persons;Type of household: Single parent living with a child;Making changes to your browser settings to prevent or limit cookies;38,8
Total Persons;Type of household: Single parent living with a child;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;37
Total Persons;Type of household: Single parent living with a child;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,4
Total Persons;Type of household: Single parent living with a child;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,8
Total Persons;Type of household: Single parent living with a child;Using any anti-tracking software on any of their devices;15,6
Total Persons;Type of household: Couple living together without children;Total;6.263.404
Total Persons;Type of household: Couple living together without children;Making changes to your browser settings to prevent or limit cookies;28,9
Total Persons;Type of household: Couple living together without children;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,2
Total Persons;Type of household: Couple living together without children;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;30,4
Total Persons;Type of household: Couple living together without children;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,5
Total Persons;Type of household: Couple living together without children;Using any anti-tracking software on any of their devices;14,9
Total Persons;Type of household: Couple living together with children;Total;17.887.732
Total Persons;Type of household: Couple living together with children;Making changes to your browser settings to prevent or limit cookies;39,5
Total Persons;Type of household: Couple living together with children;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40
Total Persons;Type of household: Couple living together with children;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,1
Total Persons;Type of household: Couple living together with children;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,8
Total Persons;Type of household: Couple living together with children;Using any anti-tracking software on any of their devices;17,8
Total Persons;Type of household: Other type of household;Total;4.073.119
Total Persons;Type of household: Other type of household;Making changes to your browser settings to prevent or limit cookies;32,7
Total Persons;Type of household: Other type of household;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;38,1
Total Persons;Type of household: Other type of household;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;29,2
Total Persons;Type of household: Other type of household;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;26,7
Total Persons;Type of household: Other type of household;Using any anti-tracking software on any of their devices;15,6
Total Persons;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Total;17.102.110
Total Persons;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Making changes to your browser settings to prevent or limit cookies;30,7
Total Persons;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,1
Total Persons;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;32,4
Total Persons;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,7
Total Persons;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Using any anti-tracking software on any of their devices;15,6
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3.435.258
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;Making changes to your browser settings to prevent or limit cookies;43
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,3
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,2
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,5
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;Using any anti-tracking software on any of their devices;19,9
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;Total;15.411.917
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;Making changes to your browser settings to prevent or limit cookies;41,5
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;37,3
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,9
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,8
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;Using any anti-tracking software on any of their devices;16,9
Total Persons;Nationality: Spanish;Total;31.049.847
Total Persons;Nationality: Spanish;Making changes to your browser settings to prevent or limit cookies;37,3
Total Persons;Nationality: Spanish;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,8
Total Persons;Nationality: Spanish;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,4
Total Persons;Nationality: Spanish;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,9
Total Persons;Nationality: Spanish;Using any anti-tracking software on any of their devices;17,2
Total Persons;Nationality: Foreign;Total;4.899.438
Total Persons;Nationality: Foreign;Making changes to your browser settings to prevent or limit cookies;31,2
Total Persons;Nationality: Foreign;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;33,7
Total Persons;Nationality: Foreign;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35
Total Persons;Nationality: Foreign;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;28,8
Total Persons;Nationality: Foreign;Using any anti-tracking software on any of their devices;12,7
Internet users in the last 3 months;Total Persons;Total;34.312.027
Internet users in the last 3 months;Total Persons;Making changes to your browser settings to prevent or limit cookies;38,2
Internet users in the last 3 months;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,7
Internet users in the last 3 months;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,2
Internet users in the last 3 months;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,1
Internet users in the last 3 months;Total Persons;Using any anti-tracking software on any of their devices;17,3
Internet users in the last 3 months;Sex: Male;Total;16.950.884
Internet users in the last 3 months;Sex: Male;Making changes to your browser settings to prevent or limit cookies;42,6
Internet users in the last 3 months;Sex: Male;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,8
Internet users in the last 3 months;Sex: Male;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,7
Internet users in the last 3 months;Sex: Male;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;24,5
Internet users in the last 3 months;Sex: Male;Using any anti-tracking software on any of their devices;21
Internet users in the last 3 months;Sex: Female;Total;17.361.143
Internet users in the last 3 months;Sex: Female;Making changes to your browser settings to prevent or limit cookies;33,9
Internet users in the last 3 months;Sex: Female;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;42,6
Internet users in the last 3 months;Sex: Female;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,8
Internet users in the last 3 months;Sex: Female;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,6
Internet users in the last 3 months;Sex: Female;Using any anti-tracking software on any of their devices;13,8
Internet users in the last 3 months;Age: 16 to 24 years old;Total;4.593.082
Internet users in the last 3 months;Age: 16 to 24 years old;Making changes to your browser settings to prevent or limit cookies;45,4
Internet users in the last 3 months;Age: 16 to 24 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;28,8
Internet users in the last 3 months;Age: 16 to 24 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;39,8
Internet users in the last 3 months;Age: 16 to 24 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;31,4
Internet users in the last 3 months;Age: 16 to 24 years old;Using any anti-tracking software on any of their devices;17,7
Internet users in the last 3 months;Age: 25 to 34 years old;Total;5.285.743
Internet users in the last 3 months;Age: 25 to 34 years old;Making changes to your browser settings to prevent or limit cookies;53,5
Internet users in the last 3 months;Age: 25 to 34 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;42,9
Internet users in the last 3 months;Age: 25 to 34 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;38
Internet users in the last 3 months;Age: 25 to 34 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19
Internet users in the last 3 months;Age: 25 to 34 years old;Using any anti-tracking software on any of their devices;21,8
Internet users in the last 3 months;Age: 35 to 44 years old;Total;6.513.877
Internet users in the last 3 months;Age: 35 to 44 years old;Making changes to your browser settings to prevent or limit cookies;44,4
Internet users in the last 3 months;Age: 35 to 44 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,9
Internet users in the last 3 months;Age: 35 to 44 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,7
Internet users in the last 3 months;Age: 35 to 44 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22,4
Internet users in the last 3 months;Age: 35 to 44 years old;Using any anti-tracking software on any of their devices;16,8
Internet users in the last 3 months;Age: 45 to 54 years old;Total;7.616.917
Internet users in the last 3 months;Age: 45 to 54 years old;Making changes to your browser settings to prevent or limit cookies;36,1
Internet users in the last 3 months;Age: 45 to 54 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,2
Internet users in the last 3 months;Age: 45 to 54 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,4
Internet users in the last 3 months;Age: 45 to 54 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,4
Internet users in the last 3 months;Age: 45 to 54 years old;Using any anti-tracking software on any of their devices;17,5
Internet users in the last 3 months;Age: 55 to 64 years old;Total;6.371.179
Internet users in the last 3 months;Age: 55 to 64 years old;Making changes to your browser settings to prevent or limit cookies;27,8
Internet users in the last 3 months;Age: 55 to 64 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;47,1
Internet users in the last 3 months;Age: 55 to 64 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;30,8
Internet users in the last 3 months;Age: 55 to 64 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22,1
Internet users in the last 3 months;Age: 55 to 64 years old;Using any anti-tracking software on any of their devices;14,8
Internet users in the last 3 months;Age: 65 to 74 years old;Total;3.931.229
Internet users in the last 3 months;Age: 65 to 74 years old;Making changes to your browser settings to prevent or limit cookies;19,8
Internet users in the last 3 months;Age: 65 to 74 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;42,7
Internet users in the last 3 months;Age: 65 to 74 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;30,6
Internet users in the last 3 months;Age: 65 to 74 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;26,7
Internet users in the last 3 months;Age: 65 to 74 years old;Using any anti-tracking software on any of their devices;15,8
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;14.464.112
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Making changes to your browser settings to prevent or limit cookies;41,8
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,4
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,6
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Using any anti-tracking software on any of their devices;19,9
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Total;4.048.164
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;39,6
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,4
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;40,5
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,1
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Using any anti-tracking software on any of their devices;19
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Total;5.403.972
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;36,9
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,2
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,7
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;26,1
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Using any anti-tracking software on any of their devices;14,3
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Total;3.743.256
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;34,9
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,3
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,1
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,7
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Using any anti-tracking software on any of their devices;15,5
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Total;6.652.523
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;32,6
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,5
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,1
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;26,4
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Using any anti-tracking software on any of their devices;14,3
Internet users in the last 3 months;Size of the household: Households with 1 member;Total;3.452.008
Internet users in the last 3 months;Size of the household: Households with 1 member;Making changes to your browser settings to prevent or limit cookies;38,8
Internet users in the last 3 months;Size of the household: Households with 1 member;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;46
Internet users in the last 3 months;Size of the household: Households with 1 member;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;32,6
Internet users in the last 3 months;Size of the household: Households with 1 member;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,3
Internet users in the last 3 months;Size of the household: Households with 1 member;Using any anti-tracking software on any of their devices;16,7
Internet users in the last 3 months;Size of the household: Households with 2 members;Total;8.690.696
Internet users in the last 3 months;Size of the household: Households with 2 members;Making changes to your browser settings to prevent or limit cookies;34,2
Internet users in the last 3 months;Size of the household: Households with 2 members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,6
Internet users in the last 3 months;Size of the household: Households with 2 members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,3
Internet users in the last 3 months;Size of the household: Households with 2 members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,1
Internet users in the last 3 months;Size of the household: Households with 2 members;Using any anti-tracking software on any of their devices;16,3
Internet users in the last 3 months;Size of the household: Households with 3 members;Total;9.312.433
Internet users in the last 3 months;Size of the household: Households with 3 members;Making changes to your browser settings to prevent or limit cookies;39,6
Internet users in the last 3 months;Size of the household: Households with 3 members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,7
Internet users in the last 3 months;Size of the household: Households with 3 members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;37,2
Internet users in the last 3 months;Size of the household: Households with 3 members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21
Internet users in the last 3 months;Size of the household: Households with 3 members;Using any anti-tracking software on any of their devices;18,6
Internet users in the last 3 months;Size of the household: Households with 4 members;Total;9.502.527
Internet users in the last 3 months;Size of the household: Households with 4 members;Making changes to your browser settings to prevent or limit cookies;41
Internet users in the last 3 months;Size of the household: Households with 4 members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,5
Internet users in the last 3 months;Size of the household: Households with 4 members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,7
Internet users in the last 3 months;Size of the household: Households with 4 members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,8
Internet users in the last 3 months;Size of the household: Households with 4 members;Using any anti-tracking software on any of their devices;17,6
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Total;3.354.364
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Making changes to your browser settings to prevent or limit cookies;36,3
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;35,5
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,1
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;28,3
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Using any anti-tracking software on any of their devices;16,6
Internet users in the last 3 months;Type of household: Single-person household;Total;3.452.008
Internet users in the last 3 months;Type of household: Single-person household;Making changes to your browser settings to prevent or limit cookies;38,8
Internet users in the last 3 months;Type of household: Single-person household;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;46
Internet users in the last 3 months;Type of household: Single-person household;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;32,6
Internet users in the last 3 months;Type of household: Single-person household;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,3
Internet users in the last 3 months;Type of household: Single-person household;Using any anti-tracking software on any of their devices;16,7
Internet users in the last 3 months;Type of household: Single parent living with a child;Total;3.869.002
Internet users in the last 3 months;Type of household: Single parent living with a child;Making changes to your browser settings to prevent or limit cookies;40,3
Internet users in the last 3 months;Type of household: Single parent living with a child;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;38,5
Internet users in the last 3 months;Type of household: Single parent living with a child;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,8
Internet users in the last 3 months;Type of household: Single parent living with a child;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;24,7
Internet users in the last 3 months;Type of household: Single parent living with a child;Using any anti-tracking software on any of their devices;16,2
Internet users in the last 3 months;Type of household: Couple living together without children;Total;5.643.980
Internet users in the last 3 months;Type of household: Couple living together without children;Making changes to your browser settings to prevent or limit cookies;32,1
Internet users in the last 3 months;Type of household: Couple living together without children;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,7
Internet users in the last 3 months;Type of household: Couple living together without children;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,7
Internet users in the last 3 months;Type of household: Couple living together without children;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,7
Internet users in the last 3 months;Type of household: Couple living together without children;Using any anti-tracking software on any of their devices;16,5
Internet users in the last 3 months;Type of household: Couple living together with children;Total;17.518.647
Internet users in the last 3 months;Type of household: Couple living together with children;Making changes to your browser settings to prevent or limit cookies;40,4
Internet users in the last 3 months;Type of household: Couple living together with children;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,9
Internet users in the last 3 months;Type of household: Couple living together with children;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,8
Internet users in the last 3 months;Type of household: Couple living together with children;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22,3
Internet users in the last 3 months;Type of household: Couple living together with children;Using any anti-tracking software on any of their devices;18,2
Internet users in the last 3 months;Type of household: Other type of household;Total;3.828.391
Internet users in the last 3 months;Type of household: Other type of household;Making changes to your browser settings to prevent or limit cookies;34,8
Internet users in the last 3 months;Type of household: Other type of household;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,5
Internet users in the last 3 months;Type of household: Other type of household;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;31,1
Internet users in the last 3 months;Type of household: Other type of household;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;28,5
Internet users in the last 3 months;Type of household: Other type of household;Using any anti-tracking software on any of their devices;16,6
Internet users in the last 3 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Total;16.112.044
Internet users in the last 3 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Making changes to your browser settings to prevent or limit cookies;32,6
Internet users in the last 3 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,7
Internet users in the last 3 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,4
Internet users in the last 3 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,9
Internet users in the last 3 months;Personal procurement of transport or accommodation services via a website or application in the last 3 months by autonomous communities and cities and type of service.;Using any anti-tracking software on any of their devices;16,5
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3.401.058
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Making changes to your browser settings to prevent or limit cookies;43,4
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,8
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,5
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,7
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Using any anti-tracking software on any of their devices;20,1
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Total;14.798.925
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Making changes to your browser settings to prevent or limit cookies;43,2
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;38,9
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,3
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;24,8
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Using any anti-tracking software on any of their devices;17,6
Internet users in the last 3 months;Nationality: Spanish;Total;29.535.636
Internet users in the last 3 months;Nationality: Spanish;Making changes to your browser settings to prevent or limit cookies;39,2
Internet users in the last 3 months;Nationality: Spanish;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;42,9
Internet users in the last 3 months;Nationality: Spanish;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,1
Internet users in the last 3 months;Nationality: Spanish;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22
Internet users in the last 3 months;Nationality: Spanish;Using any anti-tracking software on any of their devices;18
Internet users in the last 3 months;Nationality: Foreign;Total;4.776.392
Internet users in the last 3 months;Nationality: Foreign;Making changes to your browser settings to prevent or limit cookies;32
Internet users in the last 3 months;Nationality: Foreign;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;34,5
Internet users in the last 3 months;Nationality: Foreign;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,9
Internet users in the last 3 months;Nationality: Foreign;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;29,6
Internet users in the last 3 months;Nationality: Foreign;Using any anti-tracking software on any of their devices;13