Reference population;Características socioeconómicas;Cookies: Actions and Concerns;Total
Total Persons;Total Persons;Total;35.949.285
Total Persons;Total Persons;Making changes to your browser settings to prevent or limit cookies;36,5
Total Persons;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,8
Total Persons;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,6
Total Persons;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22
Total Persons;Total Persons;Using any anti-tracking software on any of their devices;16,6
Total Persons;Studies completed: Less than primary;Total;918.169
Total Persons;Studies completed: Less than primary;Making changes to your browser settings to prevent or limit cookies;6,6
Total Persons;Studies completed: Less than primary;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;21,6
Total Persons;Studies completed: Less than primary;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;15,9
Total Persons;Studies completed: Less than primary;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;30,5
Total Persons;Studies completed: Less than primary;Using any anti-tracking software on any of their devices;3
Total Persons;Studies completed: Primary Education;Total;4.204.476
Total Persons;Studies completed: Primary Education;Making changes to your browser settings to prevent or limit cookies;12,4
Total Persons;Studies completed: Primary Education;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;28,3
Total Persons;Studies completed: Primary Education;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;24
Total Persons;Studies completed: Primary Education;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;30
Total Persons;Studies completed: Primary Education;Using any anti-tracking software on any of their devices;5
Total Persons;Studies completed: First stage Secondary Education;Total;8.623.966
Total Persons;Studies completed: First stage Secondary Education;Making changes to your browser settings to prevent or limit cookies;28,9
Total Persons;Studies completed: First stage Secondary Education;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;38,3
Total Persons;Studies completed: First stage Secondary Education;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;31,8
Total Persons;Studies completed: First stage Secondary Education;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;25,4
Total Persons;Studies completed: First stage Secondary Education;Using any anti-tracking software on any of their devices;13,4
Total Persons;Studies completed: Second stage Secondary Education;Total;7.863.676
Total Persons;Studies completed: Second stage Secondary Education;Making changes to your browser settings to prevent or limit cookies;37,1
Total Persons;Studies completed: Second stage Secondary Education;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,5
Total Persons;Studies completed: Second stage Secondary Education;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,5
Total Persons;Studies completed: Second stage Secondary Education;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,4
Total Persons;Studies completed: Second stage Secondary Education;Using any anti-tracking software on any of their devices;17,8
Total Persons;Studies completed: Advanced Vocational Education;Total;4.481.495
Total Persons;Studies completed: Advanced Vocational Education;Making changes to your browser settings to prevent or limit cookies;46,7
Total Persons;Studies completed: Advanced Vocational Education;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,3
Total Persons;Studies completed: Advanced Vocational Education;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;37,5
Total Persons;Studies completed: Advanced Vocational Education;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;18,3
Total Persons;Studies completed: Advanced Vocational Education;Using any anti-tracking software on any of their devices;20,2
Total Persons;Studies completed: University studies and similar;Total;3.953.208
Total Persons;Studies completed: University studies and similar;Making changes to your browser settings to prevent or limit cookies;48,3
Total Persons;Studies completed: University studies and similar;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;46,6
Total Persons;Studies completed: University studies and similar;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,3
Total Persons;Studies completed: University studies and similar;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;16,3
Total Persons;Studies completed: University studies and similar;Using any anti-tracking software on any of their devices;23,1
Total Persons;Studies completed: University studies, Master's and similar;Total;5.461.833
Total Persons;Studies completed: University studies, Master's and similar;Making changes to your browser settings to prevent or limit cookies;52
Total Persons;Studies completed: University studies, Master's and similar;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;45,8
Total Persons;Studies completed: University studies, Master's and similar;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;38,9
Total Persons;Studies completed: University studies, Master's and similar;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;14,8
Total Persons;Studies completed: University studies, Master's and similar;Using any anti-tracking software on any of their devices;22,4
Total Persons;Studies completed: University doctorate;Total;442.463
Total Persons;Studies completed: University doctorate;Making changes to your browser settings to prevent or limit cookies;62
Total Persons;Studies completed: University doctorate;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;49,3
Total Persons;Studies completed: University doctorate;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,4
Total Persons;Studies completed: University doctorate;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;14,2
Total Persons;Studies completed: University doctorate;Using any anti-tracking software on any of their devices;25,5
Total Persons;Studies completed: Others;Total;..
Total Persons;Studies completed: Others;Making changes to your browser settings to prevent or limit cookies;..
Total Persons;Studies completed: Others;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;..
Total Persons;Studies completed: Others;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;..
Total Persons;Studies completed: Others;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;..
Total Persons;Studies completed: Others;Using any anti-tracking software on any of their devices;..
Total Persons;Employment situation: Employed economically active persons;Total;20.873.143
Total Persons;Employment situation: Employed economically active persons;Making changes to your browser settings to prevent or limit cookies;42,9
Total Persons;Employment situation: Employed economically active persons;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,5
Total Persons;Employment situation: Employed economically active persons;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,3
Total Persons;Employment situation: Employed economically active persons;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19
Total Persons;Employment situation: Employed economically active persons;Using any anti-tracking software on any of their devices;18,9
Total Persons;Employment situation: Unemployed economically active persons;Total;3.708.259
Total Persons;Employment situation: Unemployed economically active persons;Making changes to your browser settings to prevent or limit cookies;30
Total Persons;Employment situation: Unemployed economically active persons;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;36,4
Total Persons;Employment situation: Unemployed economically active persons;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;32,6
Total Persons;Employment situation: Unemployed economically active persons;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;26,2
Total Persons;Employment situation: Unemployed economically active persons;Using any anti-tracking software on any of their devices;11,4
Total Persons;Employment situation: Inactive population: Students;Total;3.282.942
Total Persons;Employment situation: Inactive population: Students;Making changes to your browser settings to prevent or limit cookies;45,6
Total Persons;Employment situation: Inactive population: Students;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;29
Total Persons;Employment situation: Inactive population: Students;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;38,1
Total Persons;Employment situation: Inactive population: Students;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;32,7
Total Persons;Employment situation: Inactive population: Students;Using any anti-tracking software on any of their devices;17,5
Total Persons;Employment situation: Inactive population: Household chores;Total;1.706.330
Total Persons;Employment situation: Inactive population: Household chores;Making changes to your browser settings to prevent or limit cookies;17,8
Total Persons;Employment situation: Inactive population: Household chores;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;32
Total Persons;Employment situation: Inactive population: Household chores;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;31,4
Total Persons;Employment situation: Inactive population: Household chores;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;27,5
Total Persons;Employment situation: Inactive population: Household chores;Using any anti-tracking software on any of their devices;10,4
Total Persons;Employment situation: Inactive population: Pensioners;Total;5.327.751
Total Persons;Employment situation: Inactive population: Pensioners;Making changes to your browser settings to prevent or limit cookies;17,5
Total Persons;Employment situation: Inactive population: Pensioners;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;36,1
Total Persons;Employment situation: Inactive population: Pensioners;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;23,5
Total Persons;Employment situation: Inactive population: Pensioners;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22,4
Total Persons;Employment situation: Inactive population: Pensioners;Using any anti-tracking software on any of their devices;12,8
Total Persons;Employment situation: Other employment situation;Total;1.050.860
Total Persons;Employment situation: Other employment situation;Making changes to your browser settings to prevent or limit cookies;30,2
Total Persons;Employment situation: Other employment situation;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,2
Total Persons;Employment situation: Other employment situation;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;26,2
Total Persons;Employment situation: Other employment situation;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,5
Total Persons;Employment situation: Other employment situation;Using any anti-tracking software on any of their devices;14,4
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;14.894.908
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;Making changes to your browser settings to prevent or limit cookies;44,1
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,4
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,2
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;18,5
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;Using any anti-tracking software on any of their devices;19,1
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;Total;2.633.702
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;Making changes to your browser settings to prevent or limit cookies;39,6
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,7
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,7
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;Using any anti-tracking software on any of their devices;15,8
Total Persons;Professional Situation (in main job): Self-employed with employees;Total;1.142.495
Total Persons;Professional Situation (in main job): Self-employed with employees;Making changes to your browser settings to prevent or limit cookies;39
Total Persons;Professional Situation (in main job): Self-employed with employees;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,1
Total Persons;Professional Situation (in main job): Self-employed with employees;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,4
Total Persons;Professional Situation (in main job): Self-employed with employees;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,2
Total Persons;Professional Situation (in main job): Self-employed with employees;Using any anti-tracking software on any of their devices;19,9
Total Persons;Professional Situation (in main job): Self-employed without employees;Total;1.947.137
Total Persons;Professional Situation (in main job): Self-employed without employees;Making changes to your browser settings to prevent or limit cookies;39,7
Total Persons;Professional Situation (in main job): Self-employed without employees;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,2
Total Persons;Professional Situation (in main job): Self-employed without employees;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;37,6
Total Persons;Professional Situation (in main job): Self-employed without employees;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,4
Total Persons;Professional Situation (in main job): Self-employed without employees;Using any anti-tracking software on any of their devices;21,3
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);Total;254.901
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);Making changes to your browser settings to prevent or limit cookies;48,4
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);Concern about your online activities being recorded to serve you personalized advertising: Very concerned;47,3
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,1
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;10,3
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);Using any anti-tracking software on any of their devices;17,3
Total Persons;Professional working pattern (in main job): Full-time;Total;17.448.836
Total Persons;Professional working pattern (in main job): Full-time;Making changes to your browser settings to prevent or limit cookies;43,5
Total Persons;Professional working pattern (in main job): Full-time;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,6
Total Persons;Professional working pattern (in main job): Full-time;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,2
Total Persons;Professional working pattern (in main job): Full-time;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,1
Total Persons;Professional working pattern (in main job): Full-time;Using any anti-tracking software on any of their devices;19,3
Total Persons;Professional working pattern (in main job): Part-time;Total;3.424.307
Total Persons;Professional working pattern (in main job): Part-time;Making changes to your browser settings to prevent or limit cookies;39,8
Total Persons;Professional working pattern (in main job): Part-time;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,3
Total Persons;Professional working pattern (in main job): Part-time;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,4
Total Persons;Professional working pattern (in main job): Part-time;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;18,9
Total Persons;Professional working pattern (in main job): Part-time;Using any anti-tracking software on any of their devices;17
Total Persons;Main occupation: Manual;Total;6.007.337
Total Persons;Main occupation: Manual;Making changes to your browser settings to prevent or limit cookies;30,6
Total Persons;Main occupation: Manual;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,3
Total Persons;Main occupation: Manual;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,5
Total Persons;Main occupation: Manual;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;24,6
Total Persons;Main occupation: Manual;Using any anti-tracking software on any of their devices;13,1
Total Persons;Main occupation: Non-manual;Total;14.865.806
Total Persons;Main occupation: Non-manual;Making changes to your browser settings to prevent or limit cookies;47,8
Total Persons;Main occupation: Non-manual;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;45,2
Total Persons;Main occupation: Non-manual;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;37,4
Total Persons;Main occupation: Non-manual;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;16,8
Total Persons;Main occupation: Non-manual;Using any anti-tracking software on any of their devices;21,2
Total Persons;Main occupation: ICT workers;Total;845.409
Total Persons;Main occupation: ICT workers;Making changes to your browser settings to prevent or limit cookies;77,6
Total Persons;Main occupation: ICT workers;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,6
Total Persons;Main occupation: ICT workers;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;40,2
Total Persons;Main occupation: ICT workers;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;16,2
Total Persons;Main occupation: ICT workers;Using any anti-tracking software on any of their devices;44,6
Total Persons;Main occupation: Other workers;Total;20.027.734
Total Persons;Main occupation: Other workers;Making changes to your browser settings to prevent or limit cookies;41,4
Total Persons;Main occupation: Other workers;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,5
Total Persons;Main occupation: Other workers;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,1
Total Persons;Main occupation: Other workers;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,2
Total Persons;Main occupation: Other workers;Using any anti-tracking software on any of their devices;17,8
Total Persons;Net household monthly income Less than 900 Euros;Total;4.053.907
Total Persons;Net household monthly income Less than 900 Euros;Making changes to your browser settings to prevent or limit cookies;25,7
Total Persons;Net household monthly income Less than 900 Euros;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;36,9
Total Persons;Net household monthly income Less than 900 Euros;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;28,5
Total Persons;Net household monthly income Less than 900 Euros;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,4
Total Persons;Net household monthly income Less than 900 Euros;Using any anti-tracking software on any of their devices;14,2
Total Persons;Net household monthly income : From 900 to less than 1,600;Total;10.138.964
Total Persons;Net household monthly income : From 900 to less than 1,600;Making changes to your browser settings to prevent or limit cookies;30,3
Total Persons;Net household monthly income : From 900 to less than 1,600;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;37,5
Total Persons;Net household monthly income : From 900 to less than 1,600;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;31,8
Total Persons;Net household monthly income : From 900 to less than 1,600;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;24,7
Total Persons;Net household monthly income : From 900 to less than 1,600;Using any anti-tracking software on any of their devices;12,8
Total Persons;Net household monthly income : From 1,600 to less than 2,500;Total;8.626.538
Total Persons;Net household monthly income : From 1,600 to less than 2,500;Making changes to your browser settings to prevent or limit cookies;38,2
Total Persons;Net household monthly income : From 1,600 to less than 2,500;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,9
Total Persons;Net household monthly income : From 1,600 to less than 2,500;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,5
Total Persons;Net household monthly income : From 1,600 to less than 2,500;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,1
Total Persons;Net household monthly income : From 1,600 to less than 2,500;Using any anti-tracking software on any of their devices;17,5
Total Persons;Net household monthly income : From  2,500 to less than 3,000;Total;4.192.469
Total Persons;Net household monthly income : From  2,500 to less than 3,000;Making changes to your browser settings to prevent or limit cookies;39,4
Total Persons;Net household monthly income : From  2,500 to less than 3,000;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,6
Total Persons;Net household monthly income : From  2,500 to less than 3,000;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,7
Total Persons;Net household monthly income : From  2,500 to less than 3,000;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,4
Total Persons;Net household monthly income : From  2,500 to less than 3,000;Using any anti-tracking software on any of their devices;19,1
Total Persons;Net household monthly income 3,000 euros or more;Total;8.451.648
Total Persons;Net household monthly income 3,000 euros or more;Making changes to your browser settings to prevent or limit cookies;46,1
Total Persons;Net household monthly income 3,000 euros or more;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,5
Total Persons;Net household monthly income 3,000 euros or more;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;37,4
Total Persons;Net household monthly income 3,000 euros or more;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,5
Total Persons;Net household monthly income 3,000 euros or more;Using any anti-tracking software on any of their devices;20,4
Total Persons;Net household monthly income DK/NA;Total;485.760
Total Persons;Net household monthly income DK/NA;Making changes to your browser settings to prevent or limit cookies;31,6
Total Persons;Net household monthly income DK/NA;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;38
Total Persons;Net household monthly income DK/NA;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,2
Total Persons;Net household monthly income DK/NA;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;17,8
Total Persons;Net household monthly income DK/NA;Using any anti-tracking software on any of their devices;11,3
Internet users in the last 3 months;Total Persons;Total;34.312.027
Internet users in the last 3 months;Total Persons;Making changes to your browser settings to prevent or limit cookies;38,2
Internet users in the last 3 months;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,7
Internet users in the last 3 months;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,2
Internet users in the last 3 months;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,1
Internet users in the last 3 months;Total Persons;Using any anti-tracking software on any of their devices;17,3
Internet users in the last 3 months;Studies completed: Less than primary;Total;624.025
Internet users in the last 3 months;Studies completed: Less than primary;Making changes to your browser settings to prevent or limit cookies;9,7
Internet users in the last 3 months;Studies completed: Less than primary;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;31,8
Internet users in the last 3 months;Studies completed: Less than primary;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;23,4
Internet users in the last 3 months;Studies completed: Less than primary;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;44,8
Internet users in the last 3 months;Studies completed: Less than primary;Using any anti-tracking software on any of their devices;4,4
Internet users in the last 3 months;Studies completed: Primary Education;Total;3.462.828
Internet users in the last 3 months;Studies completed: Primary Education;Making changes to your browser settings to prevent or limit cookies;15
Internet users in the last 3 months;Studies completed: Primary Education;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;34,4
Internet users in the last 3 months;Studies completed: Primary Education;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;29,2
Internet users in the last 3 months;Studies completed: Primary Education;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;36,4
Internet users in the last 3 months;Studies completed: Primary Education;Using any anti-tracking software on any of their devices;6,1
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Total;8.246.222
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Making changes to your browser settings to prevent or limit cookies;30,2
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,1
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,3
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;26,6
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Using any anti-tracking software on any of their devices;14,1
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Total;7.735.835
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Making changes to your browser settings to prevent or limit cookies;37,8
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,2
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,8
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Using any anti-tracking software on any of their devices;18,1
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Total;4.443.512
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Making changes to your browser settings to prevent or limit cookies;47,1
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,7
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;37,9
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;18,4
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Using any anti-tracking software on any of their devices;20,4
Internet users in the last 3 months;Studies completed: University studies and similar;Total;3.923.297
Internet users in the last 3 months;Studies completed: University studies and similar;Making changes to your browser settings to prevent or limit cookies;48,6
Internet users in the last 3 months;Studies completed: University studies and similar;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;47
Internet users in the last 3 months;Studies completed: University studies and similar;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,6
Internet users in the last 3 months;Studies completed: University studies and similar;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;16,5
Internet users in the last 3 months;Studies completed: University studies and similar;Using any anti-tracking software on any of their devices;23,2
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Total;5.434.438
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Making changes to your browser settings to prevent or limit cookies;52,3
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;46
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;39,1
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;14,8
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Using any anti-tracking software on any of their devices;22,5
Internet users in the last 3 months;Studies completed: University doctorate;Total;441.871
Internet users in the last 3 months;Studies completed: University doctorate;Making changes to your browser settings to prevent or limit cookies;62,1
Internet users in the last 3 months;Studies completed: University doctorate;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;49,4
Internet users in the last 3 months;Studies completed: University doctorate;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,5
Internet users in the last 3 months;Studies completed: University doctorate;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;14,2
Internet users in the last 3 months;Studies completed: University doctorate;Using any anti-tracking software on any of their devices;25,5
Internet users in the last 3 months;Studies completed: Others;Total;..
Internet users in the last 3 months;Studies completed: Others;Making changes to your browser settings to prevent or limit cookies;..
Internet users in the last 3 months;Studies completed: Others;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;..
Internet users in the last 3 months;Studies completed: Others;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;..
Internet users in the last 3 months;Studies completed: Others;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;..
Internet users in the last 3 months;Studies completed: Others;Using any anti-tracking software on any of their devices;..
Internet users in the last 3 months;Employment situation: Employed economically active persons;Total;20.628.336
Internet users in the last 3 months;Employment situation: Employed economically active persons;Making changes to your browser settings to prevent or limit cookies;43,4
Internet users in the last 3 months;Employment situation: Employed economically active persons;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44
Internet users in the last 3 months;Employment situation: Employed economically active persons;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,7
Internet users in the last 3 months;Employment situation: Employed economically active persons;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,3
Internet users in the last 3 months;Employment situation: Employed economically active persons;Using any anti-tracking software on any of their devices;19,1
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Total;3.529.975
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Making changes to your browser settings to prevent or limit cookies;31,5
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;38,3
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,2
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;27,5
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Using any anti-tracking software on any of their devices;12
Internet users in the last 3 months;Employment situation: Inactive population: Students;Total;3.278.272
Internet users in the last 3 months;Employment situation: Inactive population: Students;Making changes to your browser settings to prevent or limit cookies;45,7
Internet users in the last 3 months;Employment situation: Inactive population: Students;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;29,1
Internet users in the last 3 months;Employment situation: Inactive population: Students;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;38,2
Internet users in the last 3 months;Employment situation: Inactive population: Students;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;32,8
Internet users in the last 3 months;Employment situation: Inactive population: Students;Using any anti-tracking software on any of their devices;17,5
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Total;1.552.778
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Making changes to your browser settings to prevent or limit cookies;19,5
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;35,2
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,6
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;30,2
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Using any anti-tracking software on any of their devices;11,4
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Total;4.368.206
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Making changes to your browser settings to prevent or limit cookies;21,3
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;28,7
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;27,3
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Using any anti-tracking software on any of their devices;15,6
Internet users in the last 3 months;Employment situation: Other employment situation;Total;954.460
Internet users in the last 3 months;Employment situation: Other employment situation;Making changes to your browser settings to prevent or limit cookies;33,2
Internet users in the last 3 months;Employment situation: Other employment situation;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;47,5
Internet users in the last 3 months;Employment situation: Other employment situation;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;28,9
Internet users in the last 3 months;Employment situation: Other employment situation;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,6
Internet users in the last 3 months;Employment situation: Other employment situation;Using any anti-tracking software on any of their devices;15,9
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;14.768.828
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Making changes to your browser settings to prevent or limit cookies;44,4
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,8
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,5
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;18,7
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Using any anti-tracking software on any of their devices;19,2
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;2.590.195
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Making changes to your browser settings to prevent or limit cookies;40,2
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,6
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;37,3
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22,1
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Using any anti-tracking software on any of their devices;16,1
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Total;1.117.445
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Making changes to your browser settings to prevent or limit cookies;39,9
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,1
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,2
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,7
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Using any anti-tracking software on any of their devices;20,3
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Total;1.912.892
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Making changes to your browser settings to prevent or limit cookies;40,4
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,9
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;38,3
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,8
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Using any anti-tracking software on any of their devices;21,7
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;238.977
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Making changes to your browser settings to prevent or limit cookies;51,6
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Concern about your online activities being recorded to serve you personalized advertising: Very concerned;50,5
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;38,5
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;11
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Using any anti-tracking software on any of their devices;18,5
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Total;17.249.247
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Making changes to your browser settings to prevent or limit cookies;44
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,1
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,6
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,3
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Using any anti-tracking software on any of their devices;19,5
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Total;3.379.089
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Making changes to your browser settings to prevent or limit cookies;40,3
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,9
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,9
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,2
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Using any anti-tracking software on any of their devices;17,2
Internet users in the last 3 months;Main occupation: Manual;Total;5.851.245
Internet users in the last 3 months;Main occupation: Manual;Making changes to your browser settings to prevent or limit cookies;31,4
Internet users in the last 3 months;Main occupation: Manual;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,3
Internet users in the last 3 months;Main occupation: Manual;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,4
Internet users in the last 3 months;Main occupation: Manual;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;25,3
Internet users in the last 3 months;Main occupation: Manual;Using any anti-tracking software on any of their devices;13,5
Internet users in the last 3 months;Main occupation: Non-manual;Total;14.777.091
Internet users in the last 3 months;Main occupation: Non-manual;Making changes to your browser settings to prevent or limit cookies;48,1
Internet users in the last 3 months;Main occupation: Non-manual;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;45,5
Internet users in the last 3 months;Main occupation: Non-manual;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;37,6
Internet users in the last 3 months;Main occupation: Non-manual;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;16,9
Internet users in the last 3 months;Main occupation: Non-manual;Using any anti-tracking software on any of their devices;21,4
Internet users in the last 3 months;Main occupation: ICT workers;Total;845.409
Internet users in the last 3 months;Main occupation: ICT workers;Making changes to your browser settings to prevent or limit cookies;77,6
Internet users in the last 3 months;Main occupation: ICT workers;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,6
Internet users in the last 3 months;Main occupation: ICT workers;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;40,2
Internet users in the last 3 months;Main occupation: ICT workers;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;16,2
Internet users in the last 3 months;Main occupation: ICT workers;Using any anti-tracking software on any of their devices;44,6
Internet users in the last 3 months;Main occupation: Other workers;Total;19.782.927
Internet users in the last 3 months;Main occupation: Other workers;Making changes to your browser settings to prevent or limit cookies;41,9
Internet users in the last 3 months;Main occupation: Other workers;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44
Internet users in the last 3 months;Main occupation: Other workers;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,5
Internet users in the last 3 months;Main occupation: Other workers;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,4
Internet users in the last 3 months;Main occupation: Other workers;Using any anti-tracking software on any of their devices;18
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Total;3.596.709
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Making changes to your browser settings to prevent or limit cookies;29
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,6
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;32,1
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;26,3
Internet users in the last 3 months;Net household monthly income Less than 900 Euros;Using any anti-tracking software on any of their devices;16
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Total;9.530.153
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Making changes to your browser settings to prevent or limit cookies;32,2
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,9
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,8
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;26,3
Internet users in the last 3 months;Net household monthly income : From 900 to less than 1,600;Using any anti-tracking software on any of their devices;13,6
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Total;8.334.342
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Making changes to your browser settings to prevent or limit cookies;39,5
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,4
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,7
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,9
Internet users in the last 3 months;Net household monthly income : From 1,600 to less than 2,500;Using any anti-tracking software on any of their devices;18,1
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Total;4.100.522
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Making changes to your browser settings to prevent or limit cookies;40,3
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,6
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,5
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,9
Internet users in the last 3 months;Net household monthly income : From  2,500 to less than 3,000;Using any anti-tracking software on any of their devices;19,5
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;Total;8.308.061
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;Making changes to your browser settings to prevent or limit cookies;46,9
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;42,2
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;38
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,8
Internet users in the last 3 months;Net household monthly income 3,000 euros or more;Using any anti-tracking software on any of their devices;20,7
Internet users in the last 3 months;Net household monthly income DK/NA;Total;442.241
Internet users in the last 3 months;Net household monthly income DK/NA;Making changes to your browser settings to prevent or limit cookies;34,7
Internet users in the last 3 months;Net household monthly income DK/NA;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,8
Internet users in the last 3 months;Net household monthly income DK/NA;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;38,6
Internet users in the last 3 months;Net household monthly income DK/NA;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,6
Internet users in the last 3 months;Net household monthly income DK/NA;Using any anti-tracking software on any of their devices;12,4