Reference population;Características socioeconómicas;Frequency of use for purchasing;Total
Total Persons;Total Persons;Total;36.663.412
Total Persons;Total Persons;They have made one or more purchases;75,1
Total Persons;Total Persons;They have purchased something in the last 12 months;68,9
Total Persons;Total Persons;They have purchased something in the last 3 months;56,7
Total Persons;Studies completed: Less than primary;Total;656.172
Total Persons;Studies completed: Less than primary;They have made one or more purchases;26
Total Persons;Studies completed: Less than primary;They have purchased something in the last 12 months;19,4
Total Persons;Studies completed: Less than primary;They have purchased something in the last 3 months;14,6
Total Persons;Studies completed: Primary Education;Total;2.114.733
Total Persons;Studies completed: Primary Education;They have made one or more purchases;34,4
Total Persons;Studies completed: Primary Education;They have purchased something in the last 12 months;28,1
Total Persons;Studies completed: Primary Education;They have purchased something in the last 3 months;17
Total Persons;Studies completed: First stage Secondary Education;Total;9.214.795
Total Persons;Studies completed: First stage Secondary Education;They have made one or more purchases;57,7
Total Persons;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;51,4
Total Persons;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;39,6
Total Persons;Studies completed: Second stage Secondary Education;Total;9.250.477
Total Persons;Studies completed: Second stage Secondary Education;They have made one or more purchases;80,3
Total Persons;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;72,6
Total Persons;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;59,9
Total Persons;Studies completed: Advanced Vocational Education;Total;4.804.238
Total Persons;Studies completed: Advanced Vocational Education;They have made one or more purchases;88
Total Persons;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;81,5
Total Persons;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;68
Total Persons;Studies completed: University studies and similar;Total;4.184.973
Total Persons;Studies completed: University studies and similar;They have made one or more purchases;89,1
Total Persons;Studies completed: University studies and similar;They have purchased something in the last 12 months;83,9
Total Persons;Studies completed: University studies and similar;They have purchased something in the last 3 months;70,8
Total Persons;Studies completed: University studies, Master's and similar;Total;6.047.165
Total Persons;Studies completed: University studies, Master's and similar;They have made one or more purchases;92
Total Persons;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;87,7
Total Persons;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;75,7
Total Persons;Studies completed: University doctorate;Total;390.858
Total Persons;Studies completed: University doctorate;They have made one or more purchases;94,9
Total Persons;Studies completed: University doctorate;They have purchased something in the last 12 months;92
Total Persons;Studies completed: University doctorate;They have purchased something in the last 3 months;84
Total Persons;Studies completed: Others;Total;..
Total Persons;Studies completed: Others;They have made one or more purchases;..
Total Persons;Studies completed: Others;They have purchased something in the last 12 months;..
Total Persons;Studies completed: Others;They have purchased something in the last 3 months;..
Total Persons;Employment situation: Employed economically active persons;Total;21.257.763
Total Persons;Employment situation: Employed economically active persons;They have made one or more purchases;85,5
Total Persons;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;79,4
Total Persons;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;66,6
Total Persons;Employment situation: Unemployed economically active persons;Total;3.583.656
Total Persons;Employment situation: Unemployed economically active persons;They have made one or more purchases;69,4
Total Persons;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;62
Total Persons;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;49
Total Persons;Employment situation: Inactive population: Students;Total;3.633.159
Total Persons;Employment situation: Inactive population: Students;They have made one or more purchases;81,3
Total Persons;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;76,4
Total Persons;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;59,9
Total Persons;Employment situation: Inactive population: Household chores;Total;1.719.702
Total Persons;Employment situation: Inactive population: Household chores;They have made one or more purchases;49,7
Total Persons;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;43,6
Total Persons;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;34,1
Total Persons;Employment situation: Inactive population: Pensioners;Total;5.349.786
Total Persons;Employment situation: Inactive population: Pensioners;They have made one or more purchases;43,9
Total Persons;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;38
Total Persons;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;30,2
Total Persons;Employment situation: Other employment situation;Total;1.119.346
Total Persons;Employment situation: Other employment situation;They have made one or more purchases;63,7
Total Persons;Employment situation: Other employment situation;They have purchased something in the last 12 months;55
Total Persons;Employment situation: Other employment situation;They have purchased something in the last 3 months;43,5
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;15.220.132
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;86,3
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;80,4
Total Persons;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;67,9
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;Total;2.496.180
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;83,6
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;76,3
Total Persons;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;63,7
Total Persons;Professional Situation (in main job): Self-employed with employees;Total;1.356.466
Total Persons;Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;85,8
Total Persons;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;79,7
Total Persons;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;66,2
Total Persons;Professional Situation (in main job): Self-employed without employees;Total;1.967.995
Total Persons;Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;80,8
Total Persons;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;75,2
Total Persons;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;62,3
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);Total;216.990
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;89,6
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;76,9
Total Persons;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;49,9
Total Persons;Professional working pattern (in main job): Full-time;Total;17.729.555
Total Persons;Professional working pattern (in main job): Full-time;They have made one or more purchases;85
Total Persons;Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;78,8
Total Persons;Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;66,4
Total Persons;Professional working pattern (in main job): Part-time;Total;3.528.209
Total Persons;Professional working pattern (in main job): Part-time;They have made one or more purchases;88,2
Total Persons;Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;82,3
Total Persons;Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;67,6
Total Persons;Main occupation: Manual;Total;5.699.371
Total Persons;Main occupation: Manual;They have made one or more purchases;72,7
Total Persons;Main occupation: Manual;They have purchased something in the last 12 months;62,4
Total Persons;Main occupation: Manual;They have purchased something in the last 3 months;48,9
Total Persons;Main occupation: Non-manual;Total;15.558.392
Total Persons;Main occupation: Non-manual;They have made one or more purchases;90,2
Total Persons;Main occupation: Non-manual;They have purchased something in the last 12 months;85,6
Total Persons;Main occupation: Non-manual;They have purchased something in the last 3 months;73,1
Total Persons;Main occupation: ICT workers;Total;1.142.740
Total Persons;Main occupation: ICT workers;They have made one or more purchases;96,2
Total Persons;Main occupation: ICT workers;They have purchased something in the last 12 months;92,1
Total Persons;Main occupation: ICT workers;They have purchased something in the last 3 months;82,2
Total Persons;Main occupation: Other workers;Total;20.115.023
Total Persons;Main occupation: Other workers;They have made one or more purchases;84,9
Total Persons;Main occupation: Other workers;They have purchased something in the last 12 months;78,6
Total Persons;Main occupation: Other workers;They have purchased something in the last 3 months;65,7
Total Persons;Net household monthly income: Less than 1,200 Euros;Total;4.110.883
Total Persons;Net household monthly income: Less than 1,200 Euros;They have made one or more purchases;66,8
Total Persons;Net household monthly income: Less than 1,200 Euros;They have purchased something in the last 12 months;57,3
Total Persons;Net household monthly income: Less than 1,200 Euros;They have purchased something in the last 3 months;44,6
Total Persons;Net household monthly income : From 1,200 to less than 1,900;Total;4.703.797
Total Persons;Net household monthly income : From 1,200 to less than 1,900;They have made one or more purchases;66,3
Total Persons;Net household monthly income : From 1,200 to less than 1,900;They have purchased something in the last 12 months;60,8
Total Persons;Net household monthly income : From 1,200 to less than 1,900;They have purchased something in the last 3 months;48,3
Total Persons;Net household monthly income : From 1,900 to less than 2,700;Total;6.214.136
Total Persons;Net household monthly income : From 1,900 to less than 2,700;They have made one or more purchases;69,7
Total Persons;Net household monthly income : From 1,900 to less than 2,700;They have purchased something in the last 12 months;63,3
Total Persons;Net household monthly income : From 1,900 to less than 2,700;They have purchased something in the last 3 months;49,9
Total Persons;Net household monthly income : From 2,700 to less than 3,900;Total;8.752.560
Total Persons;Net household monthly income : From 2,700 to less than 3,900;They have made one or more purchases;75,7
Total Persons;Net household monthly income : From 2,700 to less than 3,900;They have purchased something in the last 12 months;68,6
Total Persons;Net household monthly income : From 2,700 to less than 3,900;They have purchased something in the last 3 months;56,1
Total Persons;Net household monthly income 3,900 euros or more;Total;12.702.581
Total Persons;Net household monthly income 3,900 euros or more;They have made one or more purchases;83,5
Total Persons;Net household monthly income 3,900 euros or more;They have purchased something in the last 12 months;79
Total Persons;Net household monthly income 3,900 euros or more;They have purchased something in the last 3 months;67,7
Total Persons;Net household monthly income DK/NA;Total;179.455
Total Persons;Net household monthly income DK/NA;They have made one or more purchases;54
Total Persons;Net household monthly income DK/NA;They have purchased something in the last 12 months;42
Total Persons;Net household monthly income DK/NA;They have purchased something in the last 3 months;31,4
Internet users in the last 12 months;Total Persons;Total;35.322.450
Internet users in the last 12 months;Total Persons;They have made one or more purchases;77,9
Internet users in the last 12 months;Total Persons;They have purchased something in the last 12 months;71,5
Internet users in the last 12 months;Total Persons;They have purchased something in the last 3 months;58,8
Internet users in the last 12 months;Studies completed: Less than primary;Total;413.147
Internet users in the last 12 months;Studies completed: Less than primary;They have made one or more purchases;41,3
Internet users in the last 12 months;Studies completed: Less than primary;They have purchased something in the last 12 months;30,8
Internet users in the last 12 months;Studies completed: Less than primary;They have purchased something in the last 3 months;23,1
Internet users in the last 12 months;Studies completed: Primary Education;Total;1.788.450
Internet users in the last 12 months;Studies completed: Primary Education;They have made one or more purchases;40,6
Internet users in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 12 months;33,3
Internet users in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 3 months;20,1
Internet users in the last 12 months;Studies completed: First stage Secondary Education;Total;8.660.072
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have made one or more purchases;61,4
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;54,7
Internet users in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;42,2
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;Total;9.128.370
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;81,4
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;73,6
Internet users in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;60,7
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;Total;4.786.611
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;88,4
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;81,8
Internet users in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;68,2
Internet users in the last 12 months;Studies completed: University studies and similar;Total;4.150.538
Internet users in the last 12 months;Studies completed: University studies and similar;They have made one or more purchases;89,8
Internet users in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;84,5
Internet users in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;71,4
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;Total;6.012.865
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;92,5
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;88,2
Internet users in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;76,1
Internet users in the last 12 months;Studies completed: University doctorate;Total;382.398
Internet users in the last 12 months;Studies completed: University doctorate;They have made one or more purchases;97
Internet users in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 12 months;94
Internet users in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 3 months;85,8
Internet users in the last 12 months;Studies completed: Others;Total;..
Internet users in the last 12 months;Studies completed: Others;They have made one or more purchases;..
Internet users in the last 12 months;Studies completed: Others;They have purchased something in the last 12 months;..
Internet users in the last 12 months;Studies completed: Others;They have purchased something in the last 3 months;..
Internet users in the last 12 months;Employment situation: Employed economically active persons;Total;21.028.193
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have made one or more purchases;86,4
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;80,2
Internet users in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;67,3
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;Total;3.480.075
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;71,5
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;63,8
Internet users in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;50,4
Internet users in the last 12 months;Employment situation: Inactive population: Students;Total;3.631.290
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have made one or more purchases;81,3
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;76,5
Internet users in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;59,9
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;Total;1.614.110
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;52,9
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;46,5
Internet users in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;36,4
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;Total;4.546.750
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;51,7
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;44,7
Internet users in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;35,5
Internet users in the last 12 months;Employment situation: Other employment situation;Total;1.022.032
Internet users in the last 12 months;Employment situation: Other employment situation;They have made one or more purchases;69,8
Internet users in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;60,2
Internet users in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;47,7
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;15.084.820
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;87,1
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;81,1
Internet users in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;68,5
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;2.461.273
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;84,7
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;77,4
Internet users in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;64,6
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;Total;1.331.224
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;87,4
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;81,2
Internet users in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;67,5
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;Total;1.933.886
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;82,2
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;76,5
Internet users in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;63,4
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;216.990
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;89,6
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;76,9
Internet users in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;49,9
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;Total;17.547.756
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;They have made one or more purchases;85,8
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;79,6
Internet users in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;67,1
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;Total;3.480.437
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;They have made one or more purchases;89,4
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;83,5
Internet users in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;68,5
Internet users in the last 12 months;Main occupation: Manual;Total;5.539.068
Internet users in the last 12 months;Main occupation: Manual;They have made one or more purchases;74,8
Internet users in the last 12 months;Main occupation: Manual;They have purchased something in the last 12 months;64,2
Internet users in the last 12 months;Main occupation: Manual;They have purchased something in the last 3 months;50,4
Internet users in the last 12 months;Main occupation: Non-manual;Total;15.489.125
Internet users in the last 12 months;Main occupation: Non-manual;They have made one or more purchases;90,6
Internet users in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 12 months;86
Internet users in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 3 months;73,4
Internet users in the last 12 months;Main occupation: ICT workers;Total;1.128.633
Internet users in the last 12 months;Main occupation: ICT workers;They have made one or more purchases;97,5
Internet users in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 12 months;93,2
Internet users in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 3 months;83,2
Internet users in the last 12 months;Main occupation: Other workers;Total;19.899.560
Internet users in the last 12 months;Main occupation: Other workers;They have made one or more purchases;85,8
Internet users in the last 12 months;Main occupation: Other workers;They have purchased something in the last 12 months;79,5
Internet users in the last 12 months;Main occupation: Other workers;They have purchased something in the last 3 months;66,4
Internet users in the last 12 months;Net household monthly income: Less than 1,200 Euros;Total;3.811.350
Internet users in the last 12 months;Net household monthly income: Less than 1,200 Euros;They have made one or more purchases;72
Internet users in the last 12 months;Net household monthly income: Less than 1,200 Euros;They have purchased something in the last 12 months;61,8
Internet users in the last 12 months;Net household monthly income: Less than 1,200 Euros;They have purchased something in the last 3 months;48,1
Internet users in the last 12 months;Net household monthly income : From 1,200 to less than 1,900;Total;4.446.791
Internet users in the last 12 months;Net household monthly income : From 1,200 to less than 1,900;They have made one or more purchases;70,1
Internet users in the last 12 months;Net household monthly income : From 1,200 to less than 1,900;They have purchased something in the last 12 months;64,4
Internet users in the last 12 months;Net household monthly income : From 1,200 to less than 1,900;They have purchased something in the last 3 months;51,1
Internet users in the last 12 months;Net household monthly income : From 1,900 to less than 2,700;Total;5.898.902
Internet users in the last 12 months;Net household monthly income : From 1,900 to less than 2,700;They have made one or more purchases;73,4
Internet users in the last 12 months;Net household monthly income : From 1,900 to less than 2,700;They have purchased something in the last 12 months;66,7
Internet users in the last 12 months;Net household monthly income : From 1,900 to less than 2,700;They have purchased something in the last 3 months;52,5
Internet users in the last 12 months;Net household monthly income : From 2,700 to less than 3,900;Total;8.481.117
Internet users in the last 12 months;Net household monthly income : From 2,700 to less than 3,900;They have made one or more purchases;78,1
Internet users in the last 12 months;Net household monthly income : From 2,700 to less than 3,900;They have purchased something in the last 12 months;70,8
Internet users in the last 12 months;Net household monthly income : From 2,700 to less than 3,900;They have purchased something in the last 3 months;57,9
Internet users in the last 12 months;Net household monthly income 3,900 euros or more;Total;12.514.777
Internet users in the last 12 months;Net household monthly income 3,900 euros or more;They have made one or more purchases;84,8
Internet users in the last 12 months;Net household monthly income 3,900 euros or more;They have purchased something in the last 12 months;80,1
Internet users in the last 12 months;Net household monthly income 3,900 euros or more;They have purchased something in the last 3 months;68,7
Internet users in the last 12 months;Net household monthly income DK/NA;Total;169.512
Internet users in the last 12 months;Net household monthly income DK/NA;They have made one or more purchases;57,2
Internet users in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;44,4
Internet users in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;33,3
Internet users in the last 3 months;Total Persons;Total;35.107.949
Internet users in the last 3 months;Total Persons;They have made one or more purchases;78,3
Internet users in the last 3 months;Total Persons;They have purchased something in the last 12 months;71,9
Internet users in the last 3 months;Total Persons;They have purchased something in the last 3 months;59,2
Internet users in the last 3 months;Studies completed: Less than primary;Total;406.324
Internet users in the last 3 months;Studies completed: Less than primary;They have made one or more purchases;42
Internet users in the last 3 months;Studies completed: Less than primary;They have purchased something in the last 12 months;31,4
Internet users in the last 3 months;Studies completed: Less than primary;They have purchased something in the last 3 months;23,5
Internet users in the last 3 months;Studies completed: Primary Education;Total;1.742.139
Internet users in the last 3 months;Studies completed: Primary Education;They have made one or more purchases;41,2
Internet users in the last 3 months;Studies completed: Primary Education;They have purchased something in the last 12 months;34
Internet users in the last 3 months;Studies completed: Primary Education;They have purchased something in the last 3 months;20,7
Internet users in the last 3 months;Studies completed: First stage Secondary Education;Total;8.567.772
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have made one or more purchases;61,8
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;55,1
Internet users in the last 3 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;42,6
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;Total;9.082.988
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;81,7
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;73,9
Internet users in the last 3 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;61
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;Total;4.774.793
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;88,5
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;81,9
Internet users in the last 3 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;68,4
Internet users in the last 3 months;Studies completed: University studies and similar;Total;4.144.611
Internet users in the last 3 months;Studies completed: University studies and similar;They have made one or more purchases;89,9
Internet users in the last 3 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;84,7
Internet users in the last 3 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;71,5
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;Total;6.007.384
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;92,6
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;88,2
Internet users in the last 3 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;76,2
Internet users in the last 3 months;Studies completed: University doctorate;Total;381.938
Internet users in the last 3 months;Studies completed: University doctorate;They have made one or more purchases;97,2
Internet users in the last 3 months;Studies completed: University doctorate;They have purchased something in the last 12 months;94,1
Internet users in the last 3 months;Studies completed: University doctorate;They have purchased something in the last 3 months;85,9
Internet users in the last 3 months;Studies completed: Others;Total;..
Internet users in the last 3 months;Studies completed: Others;They have made one or more purchases;..
Internet users in the last 3 months;Studies completed: Others;They have purchased something in the last 12 months;..
Internet users in the last 3 months;Studies completed: Others;They have purchased something in the last 3 months;..
Internet users in the last 3 months;Employment situation: Employed economically active persons;Total;20.973.276
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have made one or more purchases;86,6
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;80,4
Internet users in the last 3 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;67,5
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;Total;3.458.239
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;71,6
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;64
Internet users in the last 3 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;50,7
Internet users in the last 3 months;Employment situation: Inactive population: Students;Total;3.631.290
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have made one or more purchases;81,3
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;76,5
Internet users in the last 3 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;59,9
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;Total;1.606.427
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;53,2
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;46,7
Internet users in the last 3 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;36,6
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;Total;4.421.164
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;52,8
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;45,7
Internet users in the last 3 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;36,5
Internet users in the last 3 months;Employment situation: Other employment situation;Total;1.017.553
Internet users in the last 3 months;Employment situation: Other employment situation;They have made one or more purchases;69,8
Internet users in the last 3 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;60,5
Internet users in the last 3 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;47,9
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;15.062.024
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;87,2
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;81,2
Internet users in the last 3 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;68,6
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;2.441.842
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;85,4
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;78
Internet users in the last 3 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;65,1
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;Total;1.331.224
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;87,4
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;81,2
Internet users in the last 3 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;67,5
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;Total;1.923.937
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;82,6
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;76,9
Internet users in the last 3 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;63,7
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;214.249
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;89,5
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;76,6
Internet users in the last 3 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;50,5
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;Total;17.510.157
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;They have made one or more purchases;86
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;79,7
Internet users in the last 3 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;67,3
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;Total;3.463.119
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;They have made one or more purchases;89,8
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;83,9
Internet users in the last 3 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;68,8
Internet users in the last 3 months;Main occupation: Manual;Total;5.510.216
Internet users in the last 3 months;Main occupation: Manual;They have made one or more purchases;75,1
Internet users in the last 3 months;Main occupation: Manual;They have purchased something in the last 12 months;64,5
Internet users in the last 3 months;Main occupation: Manual;They have purchased something in the last 3 months;50,6
Internet users in the last 3 months;Main occupation: Non-manual;Total;15.463.060
Internet users in the last 3 months;Main occupation: Non-manual;They have made one or more purchases;90,7
Internet users in the last 3 months;Main occupation: Non-manual;They have purchased something in the last 12 months;86,1
Internet users in the last 3 months;Main occupation: Non-manual;They have purchased something in the last 3 months;73,5
Internet users in the last 3 months;Main occupation: ICT workers;Total;1.128.633
Internet users in the last 3 months;Main occupation: ICT workers;They have made one or more purchases;97,5
Internet users in the last 3 months;Main occupation: ICT workers;They have purchased something in the last 12 months;93,2
Internet users in the last 3 months;Main occupation: ICT workers;They have purchased something in the last 3 months;83,2
Internet users in the last 3 months;Main occupation: Other workers;Total;19.844.643
Internet users in the last 3 months;Main occupation: Other workers;They have made one or more purchases;86
Internet users in the last 3 months;Main occupation: Other workers;They have purchased something in the last 12 months;79,7
Internet users in the last 3 months;Main occupation: Other workers;They have purchased something in the last 3 months;66,6
Internet users in the last 3 months;Net household monthly income: Less than 1,200 Euros;Total;3.773.566
Internet users in the last 3 months;Net household monthly income: Less than 1,200 Euros;They have made one or more purchases;72,5
Internet users in the last 3 months;Net household monthly income: Less than 1,200 Euros;They have purchased something in the last 12 months;62,2
Internet users in the last 3 months;Net household monthly income: Less than 1,200 Euros;They have purchased something in the last 3 months;48,6
Internet users in the last 3 months;Net household monthly income : From 1,200 to less than 1,900;Total;4.405.564
Internet users in the last 3 months;Net household monthly income : From 1,200 to less than 1,900;They have made one or more purchases;70,7
Internet users in the last 3 months;Net household monthly income : From 1,200 to less than 1,900;They have purchased something in the last 12 months;64,9
Internet users in the last 3 months;Net household monthly income : From 1,200 to less than 1,900;They have purchased something in the last 3 months;51,6
Internet users in the last 3 months;Net household monthly income : From 1,900 to less than 2,700;Total;5.848.852
Internet users in the last 3 months;Net household monthly income : From 1,900 to less than 2,700;They have made one or more purchases;73,8
Internet users in the last 3 months;Net household monthly income : From 1,900 to less than 2,700;They have purchased something in the last 12 months;67,1
Internet users in the last 3 months;Net household monthly income : From 1,900 to less than 2,700;They have purchased something in the last 3 months;53
Internet users in the last 3 months;Net household monthly income : From 2,700 to less than 3,900;Total;8.437.617
Internet users in the last 3 months;Net household monthly income : From 2,700 to less than 3,900;They have made one or more purchases;78,5
Internet users in the last 3 months;Net household monthly income : From 2,700 to less than 3,900;They have purchased something in the last 12 months;71,1
Internet users in the last 3 months;Net household monthly income : From 2,700 to less than 3,900;They have purchased something in the last 3 months;58,2
Internet users in the last 3 months;Net household monthly income 3,900 euros or more;Total;12.480.018
Internet users in the last 3 months;Net household monthly income 3,900 euros or more;They have made one or more purchases;85
Internet users in the last 3 months;Net household monthly income 3,900 euros or more;They have purchased something in the last 12 months;80,4
Internet users in the last 3 months;Net household monthly income 3,900 euros or more;They have purchased something in the last 3 months;68,9
Internet users in the last 3 months;Net household monthly income DK/NA;Total;162.331
Internet users in the last 3 months;Net household monthly income DK/NA;They have made one or more purchases;58,4
Internet users in the last 3 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;46,2
Internet users in the last 3 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;34,8
People that have made online purchases in the last 12 months;Total Persons;Total;25.263.050
People that have made online purchases in the last 12 months;Total Persons;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Total Persons;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Total Persons;They have purchased something in the last 3 months;82,3
People that have made online purchases in the last 12 months;Studies completed: Less than primary;Total;127.435
People that have made online purchases in the last 12 months;Studies completed: Less than primary;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: Less than primary;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: Less than primary;They have purchased something in the last 3 months;74,9
People that have made online purchases in the last 12 months;Studies completed: Primary Education;Total;595.146
People that have made online purchases in the last 12 months;Studies completed: Primary Education;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: Primary Education;They have purchased something in the last 3 months;60,5
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;Total;4.735.595
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: First stage Secondary Education;They have purchased something in the last 3 months;77,1
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;Total;6.718.726
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: Second stage Secondary Education;They have purchased something in the last 3 months;82,4
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;Total;3.915.466
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: Advanced Vocational Education;They have purchased something in the last 3 months;83,4
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;Total;3.509.191
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: University studies and similar;They have purchased something in the last 3 months;84,4
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;Total;5.301.929
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: University studies, Master's and similar;They have purchased something in the last 3 months;86,3
People that have made online purchases in the last 12 months;Studies completed: University doctorate;Total;359.563
People that have made online purchases in the last 12 months;Studies completed: University doctorate;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Studies completed: University doctorate;They have purchased something in the last 3 months;91,3
People that have made online purchases in the last 12 months;Studies completed: Others;Total;..
People that have made online purchases in the last 12 months;Studies completed: Others;They have made one or more purchases;..
People that have made online purchases in the last 12 months;Studies completed: Others;They have purchased something in the last 12 months;..
People that have made online purchases in the last 12 months;Studies completed: Others;They have purchased something in the last 3 months;..
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;Total;16.868.416
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Employed economically active persons;They have purchased something in the last 3 months;83,9
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;Total;2.221.156
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Unemployed economically active persons;They have purchased something in the last 3 months;79
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;Total;2.777.207
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Students;They have purchased something in the last 3 months;78,4
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;Total;750.453
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Household chores;They have purchased something in the last 3 months;78,2
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;Total;2.030.332
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Inactive population: Pensioners;They have purchased something in the last 3 months;79,5
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;Total;615.488
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Employment situation: Other employment situation;They have purchased something in the last 3 months;79,2
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;Total;12.235.485
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Permanent or indefinite-term employed person;They have purchased something in the last 3 months;84,5
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;Total;1.904.956
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Temporary workers employed by someone else;They have purchased something in the last 3 months;83,4
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;Total;1.081.334
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed with employees;They have purchased something in the last 3 months;83,1
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;Total;1.479.792
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job): Self-employed without employees;They have purchased something in the last 3 months;82,8
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);Total;166.849
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional Situation (in main job):  Family help (without stipulated salary);They have purchased something in the last 3 months;64,9
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;Total;13.963.289
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Full-time;They have purchased something in the last 3 months;84,3
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;Total;2.905.127
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Professional working pattern (in main job): Part-time;They have purchased something in the last 3 months;82,1
People that have made online purchases in the last 12 months;Main occupation: Manual;Total;3.554.976
People that have made online purchases in the last 12 months;Main occupation: Manual;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Main occupation: Manual;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Main occupation: Manual;They have purchased something in the last 3 months;78,5
People that have made online purchases in the last 12 months;Main occupation: Non-manual;Total;13.313.440
People that have made online purchases in the last 12 months;Main occupation: Non-manual;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Main occupation: Non-manual;They have purchased something in the last 3 months;85,4
People that have made online purchases in the last 12 months;Main occupation: ICT workers;Total;1.052.449
People that have made online purchases in the last 12 months;Main occupation: ICT workers;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Main occupation: ICT workers;They have purchased something in the last 3 months;89,2
People that have made online purchases in the last 12 months;Main occupation: Other workers;Total;15.815.967
People that have made online purchases in the last 12 months;Main occupation: Other workers;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Main occupation: Other workers;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Main occupation: Other workers;They have purchased something in the last 3 months;83,6
People that have made online purchases in the last 12 months;Net household monthly income: Less than 1,200 Euros;Total;2.354.838
People that have made online purchases in the last 12 months;Net household monthly income: Less than 1,200 Euros;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income: Less than 1,200 Euros;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income: Less than 1,200 Euros;They have purchased something in the last 3 months;77,9
People that have made online purchases in the last 12 months;Net household monthly income : From 1,200 to less than 1,900;Total;2.862.217
People that have made online purchases in the last 12 months;Net household monthly income : From 1,200 to less than 1,900;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income : From 1,200 to less than 1,900;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income : From 1,200 to less than 1,900;They have purchased something in the last 3 months;79,4
People that have made online purchases in the last 12 months;Net household monthly income : From 1,900 to less than 2,700;Total;3.936.240
People that have made online purchases in the last 12 months;Net household monthly income : From 1,900 to less than 2,700;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income : From 1,900 to less than 2,700;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income : From 1,900 to less than 2,700;They have purchased something in the last 3 months;78,7
People that have made online purchases in the last 12 months;Net household monthly income : From 2,700 to less than 3,900;Total;6.004.746
People that have made online purchases in the last 12 months;Net household monthly income : From 2,700 to less than 3,900;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income : From 2,700 to less than 3,900;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income : From 2,700 to less than 3,900;They have purchased something in the last 3 months;81,8
People that have made online purchases in the last 12 months;Net household monthly income 3,900 euros or more;Total;10.029.685
People that have made online purchases in the last 12 months;Net household monthly income 3,900 euros or more;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income 3,900 euros or more;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income 3,900 euros or more;They have purchased something in the last 3 months;85,8
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;Total;75.325
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;They have made one or more purchases;100
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 12 months;100
People that have made online purchases in the last 12 months;Net household monthly income DK/NA;They have purchased something in the last 3 months;74,9