Reference population;Demographic characteristics;Cookies: Actions and Concerns;Total
Total Persons;Total Persons;Total;37.132.240
Total Persons;Total Persons;Making changes to your browser settings to prevent or limit cookies;31,2
Total Persons;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,6
Total Persons;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,6
Total Persons;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22,2
Total Persons;Total Persons;Using any anti-tracking software on any of their devices;15
Total Persons;Sex: Male;Total;18.473.565
Total Persons;Sex: Male;Making changes to your browser settings to prevent or limit cookies;36
Total Persons;Sex: Male;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;38
Total Persons;Sex: Male;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,7
Total Persons;Sex: Male;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,4
Total Persons;Sex: Male;Using any anti-tracking software on any of their devices;17,9
Total Persons;Sex: Female;Total;18.658.675
Total Persons;Sex: Female;Making changes to your browser settings to prevent or limit cookies;26,5
Total Persons;Sex: Female;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,1
Total Persons;Sex: Female;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,5
Total Persons;Sex: Female;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,9
Total Persons;Sex: Female;Using any anti-tracking software on any of their devices;12
Total Persons;Age: 16 to 24 years old;Total;4.860.982
Total Persons;Age: 16 to 24 years old;Making changes to your browser settings to prevent or limit cookies;40,9
Total Persons;Age: 16 to 24 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;28,7
Total Persons;Age: 16 to 24 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;42,4
Total Persons;Age: 16 to 24 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;28,6
Total Persons;Age: 16 to 24 years old;Using any anti-tracking software on any of their devices;17,1
Total Persons;Age: 25 to 34 years old;Total;5.561.704
Total Persons;Age: 25 to 34 years old;Making changes to your browser settings to prevent or limit cookies;43,6
Total Persons;Age: 25 to 34 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;34,6
Total Persons;Age: 25 to 34 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;41,2
Total Persons;Age: 25 to 34 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,1
Total Persons;Age: 25 to 34 years old;Using any anti-tracking software on any of their devices;17,9
Total Persons;Age: 35 to 44 years old;Total;6.531.504
Total Persons;Age: 35 to 44 years old;Making changes to your browser settings to prevent or limit cookies;36,8
Total Persons;Age: 35 to 44 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,5
Total Persons;Age: 35 to 44 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34
Total Persons;Age: 35 to 44 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,4
Total Persons;Age: 35 to 44 years old;Using any anti-tracking software on any of their devices;16,5
Total Persons;Age: 45 to 54 years old;Total;8.002.164
Total Persons;Age: 45 to 54 years old;Making changes to your browser settings to prevent or limit cookies;32,1
Total Persons;Age: 45 to 54 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,3
Total Persons;Age: 45 to 54 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,8
Total Persons;Age: 45 to 54 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20
Total Persons;Age: 45 to 54 years old;Using any anti-tracking software on any of their devices;15,3
Total Persons;Age: 55 to 64 years old;Total;7.009.895
Total Persons;Age: 55 to 64 years old;Making changes to your browser settings to prevent or limit cookies;22,2
Total Persons;Age: 55 to 64 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,4
Total Persons;Age: 55 to 64 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;32,2
Total Persons;Age: 55 to 64 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;18,8
Total Persons;Age: 55 to 64 years old;Using any anti-tracking software on any of their devices;13,3
Total Persons;Age: 65 to 74 years old;Total;5.165.991
Total Persons;Age: 65 to 74 years old;Making changes to your browser settings to prevent or limit cookies;12,7
Total Persons;Age: 65 to 74 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;38,7
Total Persons;Age: 65 to 74 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;25,4
Total Persons;Age: 65 to 74 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,3
Total Persons;Age: 65 to 74 years old;Using any anti-tracking software on any of their devices;9,5
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;Total;15.645.903
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;Making changes to your browser settings to prevent or limit cookies;34,2
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,3
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,6
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,4
Total Persons;Habitat: More than 100,000 inhabitants and provincial capitals;Using any anti-tracking software on any of their devices;16,4
Total Persons;Habitat: 50,000 to 100,000 inhabitants;Total;4.215.798
Total Persons;Habitat: 50,000 to 100,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;32,6
Total Persons;Habitat: 50,000 to 100,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,6
Total Persons;Habitat: 50,000 to 100,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,6
Total Persons;Habitat: 50,000 to 100,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,2
Total Persons;Habitat: 50,000 to 100,000 inhabitants;Using any anti-tracking software on any of their devices;16,3
Total Persons;Habitat: 20,000 to 50,000 inhabitants;Total;6.085.533
Total Persons;Habitat: 20,000 to 50,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;29,4
Total Persons;Habitat: 20,000 to 50,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,6
Total Persons;Habitat: 20,000 to 50,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;30,2
Total Persons;Habitat: 20,000 to 50,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;24,7
Total Persons;Habitat: 20,000 to 50,000 inhabitants;Using any anti-tracking software on any of their devices;14,1
Total Persons;Habitat: 10,000 to 20,000 inhabitants;Total;3.929.265
Total Persons;Habitat: 10,000 to 20,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;26,9
Total Persons;Habitat: 10,000 to 20,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41
Total Persons;Habitat: 10,000 to 20,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,1
Total Persons;Habitat: 10,000 to 20,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,1
Total Persons;Habitat: 10,000 to 20,000 inhabitants;Using any anti-tracking software on any of their devices;13,6
Total Persons;Habitat: Less than 10,000 inhabitants;Total;7.255.741
Total Persons;Habitat: Less than 10,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;27,9
Total Persons;Habitat: Less than 10,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;36,5
Total Persons;Habitat: Less than 10,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,4
Total Persons;Habitat: Less than 10,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,8
Total Persons;Habitat: Less than 10,000 inhabitants;Using any anti-tracking software on any of their devices;12,6
Total Persons;Size of the household: Households with 1 member;Total;3.763.284
Total Persons;Size of the household: Households with 1 member;Making changes to your browser settings to prevent or limit cookies;30,1
Total Persons;Size of the household: Households with 1 member;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,1
Total Persons;Size of the household: Households with 1 member;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;29,2
Total Persons;Size of the household: Households with 1 member;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,7
Total Persons;Size of the household: Households with 1 member;Using any anti-tracking software on any of their devices;15,5
Total Persons;Size of the household: Households with 2 members;Total;9.524.528
Total Persons;Size of the household: Households with 2 members;Making changes to your browser settings to prevent or limit cookies;26,9
Total Persons;Size of the household: Households with 2 members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,2
Total Persons;Size of the household: Households with 2 members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;31,3
Total Persons;Size of the household: Households with 2 members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,3
Total Persons;Size of the household: Households with 2 members;Using any anti-tracking software on any of their devices;14
Total Persons;Size of the household: Households with 3 members;Total;9.946.641
Total Persons;Size of the household: Households with 3 members;Making changes to your browser settings to prevent or limit cookies;33,7
Total Persons;Size of the household: Households with 3 members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,7
Total Persons;Size of the household: Households with 3 members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,5
Total Persons;Size of the household: Households with 3 members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,6
Total Persons;Size of the household: Households with 3 members;Using any anti-tracking software on any of their devices;16,4
Total Persons;Size of the household: Households with 4 members;Total;10.050.166
Total Persons;Size of the household: Households with 4 members;Making changes to your browser settings to prevent or limit cookies;33,4
Total Persons;Size of the household: Households with 4 members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;37,7
Total Persons;Size of the household: Households with 4 members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;39
Total Persons;Size of the household: Households with 4 members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22,1
Total Persons;Size of the household: Households with 4 members;Using any anti-tracking software on any of their devices;14,6
Total Persons;Size of the household: Households with 5 or more members;Total;3.847.621
Total Persons;Size of the household: Households with 5 or more members;Making changes to your browser settings to prevent or limit cookies;31,1
Total Persons;Size of the household: Households with 5 or more members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;32,8
Total Persons;Size of the household: Households with 5 or more members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,9
Total Persons;Size of the household: Households with 5 or more members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;27,4
Total Persons;Size of the household: Households with 5 or more members;Using any anti-tracking software on any of their devices;14
Total Persons;Type of household: Single-person household;Total;3.763.284
Total Persons;Type of household: Single-person household;Making changes to your browser settings to prevent or limit cookies;30,1
Total Persons;Type of household: Single-person household;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,1
Total Persons;Type of household: Single-person household;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;29,2
Total Persons;Type of household: Single-person household;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,7
Total Persons;Type of household: Single-person household;Using any anti-tracking software on any of their devices;15,5
Total Persons;Type of household: Single parent living with a child;Total;4.435.757
Total Persons;Type of household: Single parent living with a child;Making changes to your browser settings to prevent or limit cookies;33,9
Total Persons;Type of household: Single parent living with a child;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;37,2
Total Persons;Type of household: Single parent living with a child;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,3
Total Persons;Type of household: Single parent living with a child;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,2
Total Persons;Type of household: Single parent living with a child;Using any anti-tracking software on any of their devices;15,2
Total Persons;Type of household: Couple living together without children;Total;5.991.457
Total Persons;Type of household: Couple living together without children;Making changes to your browser settings to prevent or limit cookies;25,9
Total Persons;Type of household: Couple living together without children;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,5
Total Persons;Type of household: Couple living together without children;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;31,9
Total Persons;Type of household: Couple living together without children;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,8
Total Persons;Type of household: Couple living together without children;Using any anti-tracking software on any of their devices;14
Total Persons;Type of household: Couple living together with children;Total;18.184.283
Total Persons;Type of household: Couple living together with children;Making changes to your browser settings to prevent or limit cookies;34,3
Total Persons;Type of household: Couple living together with children;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,1
Total Persons;Type of household: Couple living together with children;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;37,3
Total Persons;Type of household: Couple living together with children;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,7
Total Persons;Type of household: Couple living together with children;Using any anti-tracking software on any of their devices;15,5
Total Persons;Type of household: Other type of household;Total;4.757.459
Total Persons;Type of household: Other type of household;Making changes to your browser settings to prevent or limit cookies;24,6
Total Persons;Type of household: Other type of household;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;37,3
Total Persons;Type of household: Other type of household;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;31,1
Total Persons;Type of household: Other type of household;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;27
Total Persons;Type of household: Other type of household;Using any anti-tracking software on any of their devices;13,5
Total Persons;Cohabitation in couple: Living with your spouse;Total;16.891.556
Total Persons;Cohabitation in couple: Living with your spouse;Making changes to your browser settings to prevent or limit cookies;26,1
Total Persons;Cohabitation in couple: Living with your spouse;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;42,8
Total Persons;Cohabitation in couple: Living with your spouse;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;32,8
Total Persons;Cohabitation in couple: Living with your spouse;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,3
Total Persons;Cohabitation in couple: Living with your spouse;Using any anti-tracking software on any of their devices;13,4
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3.692.779
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;Making changes to your browser settings to prevent or limit cookies;36,8
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,5
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;37,6
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,9
Total Persons;Cohabitation as a couple: Co-habiting with a domestic partner;Using any anti-tracking software on any of their devices;18,2
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;Total;16.547.905
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;Making changes to your browser settings to prevent or limit cookies;35,2
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;36,2
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,8
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;24,1
Total Persons;Cohabitation as a couple: Not cohabiting as a couple;Using any anti-tracking software on any of their devices;15,9
Total Persons;Nationality: Spanish;Total;31.413.968
Total Persons;Nationality: Spanish;Making changes to your browser settings to prevent or limit cookies;31,5
Total Persons;Nationality: Spanish;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,6
Total Persons;Nationality: Spanish;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,8
Total Persons;Nationality: Spanish;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,6
Total Persons;Nationality: Spanish;Using any anti-tracking software on any of their devices;15,2
Total Persons;Nationality: Foreign;Total;5.718.272
Total Persons;Nationality: Foreign;Making changes to your browser settings to prevent or limit cookies;29,9
Total Persons;Nationality: Foreign;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;34
Total Persons;Nationality: Foreign;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,4
Total Persons;Nationality: Foreign;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;30,6
Total Persons;Nationality: Foreign;Using any anti-tracking software on any of their devices;13,7
Internet users in the last 3 months;Total Persons;Total;35.760.644
Internet users in the last 3 months;Total Persons;Making changes to your browser settings to prevent or limit cookies;32,4
Internet users in the last 3 months;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,1
Internet users in the last 3 months;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,9
Internet users in the last 3 months;Total Persons;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23
Internet users in the last 3 months;Total Persons;Using any anti-tracking software on any of their devices;15,5
Internet users in the last 3 months;Sex: Male;Total;17.753.320
Internet users in the last 3 months;Sex: Male;Making changes to your browser settings to prevent or limit cookies;37,5
Internet users in the last 3 months;Sex: Male;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,6
Internet users in the last 3 months;Sex: Male;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,1
Internet users in the last 3 months;Sex: Male;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;24,3
Internet users in the last 3 months;Sex: Male;Using any anti-tracking software on any of their devices;18,7
Internet users in the last 3 months;Sex: Female;Total;18.007.325
Internet users in the last 3 months;Sex: Female;Making changes to your browser settings to prevent or limit cookies;27,5
Internet users in the last 3 months;Sex: Female;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;42,5
Internet users in the last 3 months;Sex: Female;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,8
Internet users in the last 3 months;Sex: Female;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,7
Internet users in the last 3 months;Sex: Female;Using any anti-tracking software on any of their devices;12,4
Internet users in the last 3 months;Age: 16 to 24 years old;Total;4.844.888
Internet users in the last 3 months;Age: 16 to 24 years old;Making changes to your browser settings to prevent or limit cookies;41
Internet users in the last 3 months;Age: 16 to 24 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;28,8
Internet users in the last 3 months;Age: 16 to 24 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;42,6
Internet users in the last 3 months;Age: 16 to 24 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;28,7
Internet users in the last 3 months;Age: 16 to 24 years old;Using any anti-tracking software on any of their devices;17,2
Internet users in the last 3 months;Age: 25 to 34 years old;Total;5.498.661
Internet users in the last 3 months;Age: 25 to 34 years old;Making changes to your browser settings to prevent or limit cookies;44,1
Internet users in the last 3 months;Age: 25 to 34 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;35
Internet users in the last 3 months;Age: 25 to 34 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;41,6
Internet users in the last 3 months;Age: 25 to 34 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,3
Internet users in the last 3 months;Age: 25 to 34 years old;Using any anti-tracking software on any of their devices;18,1
Internet users in the last 3 months;Age: 35 to 44 years old;Total;6.458.483
Internet users in the last 3 months;Age: 35 to 44 years old;Making changes to your browser settings to prevent or limit cookies;37,3
Internet users in the last 3 months;Age: 35 to 44 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;41,9
Internet users in the last 3 months;Age: 35 to 44 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,4
Internet users in the last 3 months;Age: 35 to 44 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;23,7
Internet users in the last 3 months;Age: 35 to 44 years old;Using any anti-tracking software on any of their devices;16,7
Internet users in the last 3 months;Age: 45 to 54 years old;Total;7.855.143
Internet users in the last 3 months;Age: 45 to 54 years old;Making changes to your browser settings to prevent or limit cookies;32,7
Internet users in the last 3 months;Age: 45 to 54 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;45,2
Internet users in the last 3 months;Age: 45 to 54 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,4
Internet users in the last 3 months;Age: 45 to 54 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20,4
Internet users in the last 3 months;Age: 45 to 54 years old;Using any anti-tracking software on any of their devices;15,6
Internet users in the last 3 months;Age: 55 to 64 years old;Total;6.690.041
Internet users in the last 3 months;Age: 55 to 64 years old;Making changes to your browser settings to prevent or limit cookies;23,3
Internet users in the last 3 months;Age: 55 to 64 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;46,6
Internet users in the last 3 months;Age: 55 to 64 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,7
Internet users in the last 3 months;Age: 55 to 64 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;19,7
Internet users in the last 3 months;Age: 55 to 64 years old;Using any anti-tracking software on any of their devices;14
Internet users in the last 3 months;Age: 65 to 74 years old;Total;4.413.428
Internet users in the last 3 months;Age: 65 to 74 years old;Making changes to your browser settings to prevent or limit cookies;14,8
Internet users in the last 3 months;Age: 65 to 74 years old;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;45,3
Internet users in the last 3 months;Age: 65 to 74 years old;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;29,8
Internet users in the last 3 months;Age: 65 to 74 years old;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;25
Internet users in the last 3 months;Age: 65 to 74 years old;Using any anti-tracking software on any of their devices;11,1
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Total;15.223.406
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Making changes to your browser settings to prevent or limit cookies;35,1
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;40,4
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;37,6
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22
Internet users in the last 3 months;Habitat: More than 100,000 inhabitants and provincial capitals;Using any anti-tracking software on any of their devices;16,8
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Total;4.060.240
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;33,8
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,2
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,9
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22
Internet users in the last 3 months;Habitat: 50,000 to 100,000 inhabitants;Using any anti-tracking software on any of their devices;16,9
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Total;5.870.824
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;30,5
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,1
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;31,3
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;25,6
Internet users in the last 3 months;Habitat: 20,000 to 50,000 inhabitants;Using any anti-tracking software on any of their devices;14,6
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Total;3.739.332
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;28,3
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,1
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,9
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;20
Internet users in the last 3 months;Habitat: 10,000 to 20,000 inhabitants;Using any anti-tracking software on any of their devices;14,2
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Total;6.866.843
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Making changes to your browser settings to prevent or limit cookies;29,4
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;38,6
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,3
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;25,1
Internet users in the last 3 months;Habitat: Less than 10,000 inhabitants;Using any anti-tracking software on any of their devices;13,3
Internet users in the last 3 months;Size of the household: Households with 1 member;Total;3.540.258
Internet users in the last 3 months;Size of the household: Households with 1 member;Making changes to your browser settings to prevent or limit cookies;32
Internet users in the last 3 months;Size of the household: Households with 1 member;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;46,9
Internet users in the last 3 months;Size of the household: Households with 1 member;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;31,1
Internet users in the last 3 months;Size of the household: Households with 1 member;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22
Internet users in the last 3 months;Size of the household: Households with 1 member;Using any anti-tracking software on any of their devices;16,5
Internet users in the last 3 months;Size of the household: Households with 2 members;Total;8.924.509
Internet users in the last 3 months;Size of the household: Households with 2 members;Making changes to your browser settings to prevent or limit cookies;28,7
Internet users in the last 3 months;Size of the household: Households with 2 members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;43,9
Internet users in the last 3 months;Size of the household: Households with 2 members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;33,4
Internet users in the last 3 months;Size of the household: Households with 2 members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22,7
Internet users in the last 3 months;Size of the household: Households with 2 members;Using any anti-tracking software on any of their devices;15
Internet users in the last 3 months;Size of the household: Households with 3 members;Total;9.624.623
Internet users in the last 3 months;Size of the household: Households with 3 members;Making changes to your browser settings to prevent or limit cookies;34,8
Internet users in the last 3 months;Size of the household: Households with 3 members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;42,1
Internet users in the last 3 months;Size of the household: Households with 3 members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;35,6
Internet users in the last 3 months;Size of the household: Households with 3 members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22,3
Internet users in the last 3 months;Size of the household: Households with 3 members;Using any anti-tracking software on any of their devices;16,9
Internet users in the last 3 months;Size of the household: Households with 4 members;Total;9.932.569
Internet users in the last 3 months;Size of the household: Households with 4 members;Making changes to your browser settings to prevent or limit cookies;33,8
Internet users in the last 3 months;Size of the household: Households with 4 members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;38,2
Internet users in the last 3 months;Size of the household: Households with 4 members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;39,5
Internet users in the last 3 months;Size of the household: Households with 4 members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22,3
Internet users in the last 3 months;Size of the household: Households with 4 members;Using any anti-tracking software on any of their devices;14,8
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Total;3.738.685
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Making changes to your browser settings to prevent or limit cookies;32
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;33,8
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;38
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;28,2
Internet users in the last 3 months;Size of the household: Households with 5 or more members;Using any anti-tracking software on any of their devices;14,4
Internet users in the last 3 months;Type of household: Single-person household;Total;3.540.258
Internet users in the last 3 months;Type of household: Single-person household;Making changes to your browser settings to prevent or limit cookies;32
Internet users in the last 3 months;Type of household: Single-person household;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;46,9
Internet users in the last 3 months;Type of household: Single-person household;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;31,1
Internet users in the last 3 months;Type of household: Single-person household;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22
Internet users in the last 3 months;Type of household: Single-person household;Using any anti-tracking software on any of their devices;16,5
Internet users in the last 3 months;Type of household: Single parent living with a child;Total;4.246.733
Internet users in the last 3 months;Type of household: Single parent living with a child;Making changes to your browser settings to prevent or limit cookies;35,4
Internet users in the last 3 months;Type of household: Single parent living with a child;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;38,8
Internet users in the last 3 months;Type of household: Single parent living with a child;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,9
Internet users in the last 3 months;Type of household: Single parent living with a child;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;24,3
Internet users in the last 3 months;Type of household: Single parent living with a child;Using any anti-tracking software on any of their devices;15,9
Internet users in the last 3 months;Type of household: Couple living together without children;Total;5.586.304
Internet users in the last 3 months;Type of household: Couple living together without children;Making changes to your browser settings to prevent or limit cookies;27,8
Internet users in the last 3 months;Type of household: Couple living together without children;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,6
Internet users in the last 3 months;Type of household: Couple living together without children;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,2
Internet users in the last 3 months;Type of household: Couple living together without children;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,2
Internet users in the last 3 months;Type of household: Couple living together without children;Using any anti-tracking software on any of their devices;15
Internet users in the last 3 months;Type of household: Couple living together with children;Total;17.851.025
Internet users in the last 3 months;Type of household: Couple living together with children;Making changes to your browser settings to prevent or limit cookies;34,9
Internet users in the last 3 months;Type of household: Couple living together with children;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,9
Internet users in the last 3 months;Type of household: Couple living together with children;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;38
Internet users in the last 3 months;Type of household: Couple living together with children;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22,1
Internet users in the last 3 months;Type of household: Couple living together with children;Using any anti-tracking software on any of their devices;15,8
Internet users in the last 3 months;Type of household: Other type of household;Total;4.536.323
Internet users in the last 3 months;Type of household: Other type of household;Making changes to your browser settings to prevent or limit cookies;25,8
Internet users in the last 3 months;Type of household: Other type of household;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,1
Internet users in the last 3 months;Type of household: Other type of household;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;32,6
Internet users in the last 3 months;Type of household: Other type of household;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;28,3
Internet users in the last 3 months;Type of household: Other type of household;Using any anti-tracking software on any of their devices;14,2
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;Total;16.194.782
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;Making changes to your browser settings to prevent or limit cookies;27,2
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;44,6
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,2
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,1
Internet users in the last 3 months;Cohabitation in couple: Living with your spouse;Using any anti-tracking software on any of their devices;13,9
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Total;3.656.759
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Making changes to your browser settings to prevent or limit cookies;37,1
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;39,9
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;38
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;22,1
Internet users in the last 3 months;Cohabitation as a couple: Co-habiting with a domestic partner;Using any anti-tracking software on any of their devices;18,4
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Total;15.909.104
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Making changes to your browser settings to prevent or limit cookies;36,7
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;37,7
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;37,2
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;25,1
Internet users in the last 3 months;Cohabitation as a couple: Not cohabiting as a couple;Using any anti-tracking software on any of their devices;16,5
Internet users in the last 3 months;Nationality: Spanish;Total;30.156.353
Internet users in the last 3 months;Nationality: Spanish;Making changes to your browser settings to prevent or limit cookies;32,8
Internet users in the last 3 months;Nationality: Spanish;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;42,2
Internet users in the last 3 months;Nationality: Spanish;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;36,3
Internet users in the last 3 months;Nationality: Spanish;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;21,5
Internet users in the last 3 months;Nationality: Spanish;Using any anti-tracking software on any of their devices;15,8
Internet users in the last 3 months;Nationality: Foreign;Total;5.604.291
Internet users in the last 3 months;Nationality: Foreign;Making changes to your browser settings to prevent or limit cookies;30,5
Internet users in the last 3 months;Nationality: Foreign;Concern about your online activities being recorded to serve you personalized advertising: Very concerned;34,7
Internet users in the last 3 months;Nationality: Foreign;Concern about your online activities being recorded to serve you personalized advertising: Somewhat concerned;34,1
Internet users in the last 3 months;Nationality: Foreign;Concern about your online activities being recorded to serve you personalized advertising: Not at all concerned;31,2
Internet users in the last 3 months;Nationality: Foreign;Using any anti-tracking software on any of their devices;14