Demographic characteristics	Type of product	Total
Total Persons	Total Persons who have purchased over the Internet during the last 12 months	4,961,211
Total Persons	Home products (food, household items, etc.)	14.2
Total Persons	Videos or music	15.3
Total Persons	Books, magazines or electronic learning material	23.0
Total Persons	Clothing or sporting material	15.4
Total Persons	Computer software (including videogames)	14.7
Total Persons	Computer material	17.1
Total Persons	Electronic equipment (including cameras)	15.3
Total Persons	Purchase of stock shares, insurance policies or other financial services	8.4
Total Persons	Travel and tourism accomodations	60.9
Total Persons	Tickets for shows	36.4
Total Persons	Lotteries or gambling	3.6
Total Persons	Other products and services	10.0
Total Persons	DK/ DA	0.0
Sex: Male	Total Persons who have purchased over the Internet during the last 12 months	3,006,292
Sex: Male	Home products (food, household items, etc.)	11.8
Sex: Male	Videos or music	18.4
Sex: Male	Books, magazines or electronic learning material	25.0
Sex: Male	Clothing or sporting material	15.1
Sex: Male	Computer software (including videogames)	19.3
Sex: Male	Computer material	23.1
Sex: Male	Electronic equipment (including cameras)	18.6
Sex: Male	Purchase of stock shares, insurance policies or other financial services	10.6
Sex: Male	Travel and tourism accomodations	58.4
Sex: Male	Tickets for shows	35.2
Sex: Male	Lotteries or gambling	4.3
Sex: Male	Other products and services	11.8
Sex: Male	DK/ DA	0.0
Sex: Female	Total Persons who have purchased over the Internet during the last 12 months	1,954,919
Sex: Female	Home products (food, household items, etc.)	17.9
Sex: Female	Videos or music	10.7
Sex: Female	Books, magazines or electronic learning material	19.9
Sex: Female	Clothing or sporting material	15.9
Sex: Female	Computer software (including videogames)	7.7
Sex: Female	Computer material	7.7
Sex: Female	Electronic equipment (including cameras)	10.2
Sex: Female	Purchase of stock shares, insurance policies or other financial services	4.9
Sex: Female	Travel and tourism accomodations	64.8
Sex: Female	Tickets for shows	38.2
Sex: Female	Lotteries or gambling	2.5
Sex: Female	Other products and services	7.3
Sex: Female	DK/ DA	0.0
Age: from 16 to 24 years old	Total Persons who have purchased over the Internet during the last 12 months	915,664
Age: from 16 to 24 years old	Home products (food, household items, etc.)	7.4
Age: from 16 to 24 years old	Videos or music	20.8
Age: from 16 to 24 years old	Books, magazines or electronic learning material	19.2
Age: from 16 to 24 years old	Clothing or sporting material	23.8
Age: from 16 to 24 years old	Computer software (including videogames)	15.4
Age: from 16 to 24 years old	Computer material	15.6
Age: from 16 to 24 years old	Electronic equipment (including cameras)	15.7
Age: from 16 to 24 years old	Purchase of stock shares, insurance policies or other financial services	1.3
Age: from 16 to 24 years old	Travel and tourism accomodations	50.8
Age: from 16 to 24 years old	Tickets for shows	28.7
Age: from 16 to 24 years old	Lotteries or gambling	3.0
Age: from 16 to 24 years old	Other products and services	9.5
Age: from 16 to 24 years old	DK/ DA	0.0
Age: from 25 to 34 years old	Total Persons who have purchased over the Internet during the last 12 months	1,809,143
Age: from 25 to 34 years old	Home products (food, household items, etc.)	13.0
Age: from 25 to 34 years old	Videos or music	15.4
Age: from 25 to 34 years old	Books, magazines or electronic learning material	21.2
Age: from 25 to 34 years old	Clothing or sporting material	16.6
Age: from 25 to 34 years old	Computer software (including videogames)	12.4
Age: from 25 to 34 years old	Computer material	15.1
Age: from 25 to 34 years old	Electronic equipment (including cameras)	15.1
Age: from 25 to 34 years old	Purchase of stock shares, insurance policies or other financial services	9.1
Age: from 25 to 34 years old	Travel and tourism accomodations	65.4
Age: from 25 to 34 years old	Tickets for shows	37.6
Age: from 25 to 34 years old	Lotteries or gambling	3.9
Age: from 25 to 34 years old	Other products and services	9.8
Age: from 25 to 34 years old	DK/ DA	0.0
Age: from 35 to 44 years old	Total Persons who have purchased over the Internet during the last 12 months	1,275,404
Age: from 35 to 44 years old	Home products (food, household items, etc.)	19.4
Age: from 35 to 44 years old	Videos or music	12.6
Age: from 35 to 44 years old	Books, magazines or electronic learning material	25.1
Age: from 35 to 44 years old	Clothing or sporting material	12.4
Age: from 35 to 44 years old	Computer software (including videogames)	13.4
Age: from 35 to 44 years old	Computer material	16.5
Age: from 35 to 44 years old	Electronic equipment (including cameras)	16.7
Age: from 35 to 44 years old	Purchase of stock shares, insurance policies or other financial services	11.2
Age: from 35 to 44 years old	Travel and tourism accomodations	59.0
Age: from 35 to 44 years old	Tickets for shows	36.1
Age: from 35 to 44 years old	Lotteries or gambling	3.7
Age: from 35 to 44 years old	Other products and services	10.8
Age: from 35 to 44 years old	DK/ DA	0.0
Age: from 45 to 54 years old	Total Persons who have purchased over the Internet during the last 12 months	646,675
Age: from 45 to 54 years old	Home products (food, household items, etc.)	14.7
Age: from 45 to 54 years old	Videos or music	14.8
Age: from 45 to 54 years old	Books, magazines or electronic learning material	30.6
Age: from 45 to 54 years old	Clothing or sporting material	10.8
Age: from 45 to 54 years old	Computer software (including videogames)	18.9
Age: from 45 to 54 years old	Computer material	20.2
Age: from 45 to 54 years old	Electronic equipment (including cameras)	13.3
Age: from 45 to 54 years old	Purchase of stock shares, insurance policies or other financial services	9.6
Age: from 45 to 54 years old	Travel and tourism accomodations	66.3
Age: from 45 to 54 years old	Tickets for shows	39.7
Age: from 45 to 54 years old	Lotteries or gambling	3.6
Age: from 45 to 54 years old	Other products and services	11.1
Age: from 45 to 54 years old	DK/ DA	0.0
Age: from 55 to 64 years old	Total Persons who have purchased over the Internet during the last 12 months	278,355
Age: from 55 to 64 years old	Home products (food, household items, etc.)	14.3
Age: from 55 to 64 years old	Videos or music	11.6
Age: from 55 to 64 years old	Books, magazines or electronic learning material	21.7
Age: from 55 to 64 years old	Clothing or sporting material	6.0
Age: from 55 to 64 years old	Computer software (including videogames)	22.4
Age: from 55 to 64 years old	Computer material	27.0
Age: from 55 to 64 years old	Electronic equipment (including cameras)	14.9
Age: from 55 to 64 years old	Purchase of stock shares, insurance policies or other financial services	9.3
Age: from 55 to 64 years old	Travel and tourism accomodations	60.1
Age: from 55 to 64 years old	Tickets for shows	46.4
Age: from 55 to 64 years old	Lotteries or gambling	2.6
Age: from 55 to 64 years old	Other products and services	8.6
Age: from 55 to 64 years old	DK/ DA	0.0
Age: from 65 to 74 years old	Total Persons who have purchased over the Internet during the last 12 months	35,972
Age: from 65 to 74 years old	Home products (food, household items, etc.)	51.5
Age: from 65 to 74 years old	Videos or music	7.3
Age: from 65 to 74 years old	Books, magazines or electronic learning material	13.9
Age: from 65 to 74 years old	Clothing or sporting material	10.3
Age: from 65 to 74 years old	Computer software (including videogames)	25.0
Age: from 65 to 74 years old	Computer material	36.0
Age: from 65 to 74 years old	Electronic equipment (including cameras)	3.7
Age: from 65 to 74 years old	Purchase of stock shares, insurance policies or other financial services	24.4
Age: from 65 to 74 years old	Travel and tourism accomodations	69.3
Age: from 65 to 74 years old	Tickets for shows	43.8
Age: from 65 to 74 years old	Lotteries or gambling	0.0
Age: from 65 to 74 years old	Other products and services	1.0
Age: from 65 to 74 years old	DK/ DA	0.0
Habitat: More than 100,000 inhabitants and provincial capitals	Total Persons who have purchased over the Internet during the last 12 months	2,667,996
Habitat: More than 100,000 inhabitants and provincial capitals	Home products (food, household items, etc.)	15.6
Habitat: More than 100,000 inhabitants and provincial capitals	Videos or music	16.1
Habitat: More than 100,000 inhabitants and provincial capitals	Books, magazines or electronic learning material	22.6
Habitat: More than 100,000 inhabitants and provincial capitals	Clothing or sporting material	13.4
Habitat: More than 100,000 inhabitants and provincial capitals	Computer software (including videogames)	14.8
Habitat: More than 100,000 inhabitants and provincial capitals	Computer material	17.4
Habitat: More than 100,000 inhabitants and provincial capitals	Electronic equipment (including cameras)	15.4
Habitat: More than 100,000 inhabitants and provincial capitals	Purchase of stock shares, insurance policies or other financial services	10.0
Habitat: More than 100,000 inhabitants and provincial capitals	Travel and tourism accomodations	63.7
Habitat: More than 100,000 inhabitants and provincial capitals	Tickets for shows	40.5
Habitat: More than 100,000 inhabitants and provincial capitals	Lotteries or gambling	3.6
Habitat: More than 100,000 inhabitants and provincial capitals	Other products and services	8.8
Habitat: More than 100,000 inhabitants and provincial capitals	DK/ DA	0.0
Habitat: From 50,000 to 100,000 inhabitants	Total Persons who have purchased over the Internet during the last 12 months	473,513
Habitat: From 50,000 to 100,000 inhabitants	Home products (food, household items, etc.)	17.0
Habitat: From 50,000 to 100,000 inhabitants	Videos or music	9.3
Habitat: From 50,000 to 100,000 inhabitants	Books, magazines or electronic learning material	23.5
Habitat: From 50,000 to 100,000 inhabitants	Clothing or sporting material	14.4
Habitat: From 50,000 to 100,000 inhabitants	Computer software (including videogames)	10.7
Habitat: From 50,000 to 100,000 inhabitants	Computer material	19.7
Habitat: From 50,000 to 100,000 inhabitants	Electronic equipment (including cameras)	9.0
Habitat: From 50,000 to 100,000 inhabitants	Purchase of stock shares, insurance policies or other financial services	8.1
Habitat: From 50,000 to 100,000 inhabitants	Travel and tourism accomodations	62.0
Habitat: From 50,000 to 100,000 inhabitants	Tickets for shows	39.6
Habitat: From 50,000 to 100,000 inhabitants	Lotteries or gambling	2.9
Habitat: From 50,000 to 100,000 inhabitants	Other products and services	10.9
Habitat: From 50,000 to 100,000 inhabitants	DK/ DA	0.0
Habitat: From 20,000 to 50,000 inhabitants	Total Persons who have purchased over the Internet during the last 12 months	662,626
Habitat: From 20,000 to 50,000 inhabitants	Home products (food, household items, etc.)	11.3
Habitat: From 20,000 to 50,000 inhabitants	Videos or music	11.3
Habitat: From 20,000 to 50,000 inhabitants	Books, magazines or electronic learning material	23.5
Habitat: From 20,000 to 50,000 inhabitants	Clothing or sporting material	14.2
Habitat: From 20,000 to 50,000 inhabitants	Computer software (including videogames)	18.4
Habitat: From 20,000 to 50,000 inhabitants	Computer material	14.9
Habitat: From 20,000 to 50,000 inhabitants	Electronic equipment (including cameras)	14.3
Habitat: From 20,000 to 50,000 inhabitants	Purchase of stock shares, insurance policies or other financial services	4.8
Habitat: From 20,000 to 50,000 inhabitants	Travel and tourism accomodations	61.5
Habitat: From 20,000 to 50,000 inhabitants	Tickets for shows	31.3
Habitat: From 20,000 to 50,000 inhabitants	Lotteries or gambling	3.4
Habitat: From 20,000 to 50,000 inhabitants	Other products and services	13.6
Habitat: From 20,000 to 50,000 inhabitants	DK/ DA	0.0
Habitat: From 10,000 to 20,000 inhabitants	Total Persons who have purchased over the Internet during the last 12 months	466,412
Habitat: From 10,000 to 20,000 inhabitants	Home products (food, household items, etc.)	12.5
Habitat: From 10,000 to 20,000 inhabitants	Videos or music	18.4
Habitat: From 10,000 to 20,000 inhabitants	Books, magazines or electronic learning material	25.8
Habitat: From 10,000 to 20,000 inhabitants	Clothing or sporting material	26.0
Habitat: From 10,000 to 20,000 inhabitants	Computer software (including videogames)	14.9
Habitat: From 10,000 to 20,000 inhabitants	Computer material	19.2
Habitat: From 10,000 to 20,000 inhabitants	Electronic equipment (including cameras)	17.9
Habitat: From 10,000 to 20,000 inhabitants	Purchase of stock shares, insurance policies or other financial services	8.1
Habitat: From 10,000 to 20,000 inhabitants	Travel and tourism accomodations	58.7
Habitat: From 10,000 to 20,000 inhabitants	Tickets for shows	32.6
Habitat: From 10,000 to 20,000 inhabitants	Lotteries or gambling	5.6
Habitat: From 10,000 to 20,000 inhabitants	Other products and services	9.9
Habitat: From 10,000 to 20,000 inhabitants	DK/ DA	0.0
Habitat: Less than 10,000 inhabitants	Total Persons who have purchased over the Internet during the last 12 months	690,665
Habitat: Less than 10,000 inhabitants	Home products (food, household items, etc.)	11.1
Habitat: Less than 10,000 inhabitants	Videos or music	18.4
Habitat: Less than 10,000 inhabitants	Books, magazines or electronic learning material	22.0
Habitat: Less than 10,000 inhabitants	Clothing or sporting material	18.0
Habitat: Less than 10,000 inhabitants	Computer software (including videogames)	13.6
Habitat: Less than 10,000 inhabitants	Computer material	14.5
Habitat: Less than 10,000 inhabitants	Electronic equipment (including cameras)	18.2
Habitat: Less than 10,000 inhabitants	Purchase of stock shares, insurance policies or other financial services	6.1
Habitat: Less than 10,000 inhabitants	Travel and tourism accomodations	50.3
Habitat: Less than 10,000 inhabitants	Tickets for shows	25.6
Habitat: Less than 10,000 inhabitants	Lotteries or gambling	2.8
Habitat: Less than 10,000 inhabitants	Other products and services	10.7
Habitat: Less than 10,000 inhabitants	DK/ DA	0.0
Size of household: Households with 1 member	Total Persons who have purchased over the Internet during the last 12 months	249,623
Size of household: Households with 1 member	Home products (food, household items, etc.)	13.1
Size of household: Households with 1 member	Videos or music	14.5
Size of household: Households with 1 member	Books, magazines or electronic learning material	31.1
Size of household: Households with 1 member	Clothing or sporting material	11.7
Size of household: Households with 1 member	Computer software (including videogames)	13.7
Size of household: Households with 1 member	Computer material	18.6
Size of household: Households with 1 member	Electronic equipment (including cameras)	16.0
Size of household: Households with 1 member	Purchase of stock shares, insurance policies or other financial services	14.4
Size of household: Households with 1 member	Travel and tourism accomodations	70.2
Size of household: Households with 1 member	Tickets for shows	39.4
Size of household: Households with 1 member	Lotteries or gambling	6.6
Size of household: Households with 1 member	Other products and services	15.8
Size of household: Households with 1 member	DK/ DA	0.0
Size of household: Households with 2 members	Total Persons who have purchased over the Internet during the last 12 months	934,733
Size of household: Households with 2 members	Home products (food, household items, etc.)	14.5
Size of household: Households with 2 members	Videos or music	12.9
Size of household: Households with 2 members	Books, magazines or electronic learning material	23.9
Size of household: Households with 2 members	Clothing or sporting material	13.4
Size of household: Households with 2 members	Computer software (including videogames)	14.9
Size of household: Households with 2 members	Computer material	16.4
Size of household: Households with 2 members	Electronic equipment (including cameras)	15.0
Size of household: Households with 2 members	Purchase of stock shares, insurance policies or other financial services	8.7
Size of household: Households with 2 members	Travel and tourism accomodations	68.9
Size of household: Households with 2 members	Tickets for shows	39.1
Size of household: Households with 2 members	Lotteries or gambling	3.3
Size of household: Households with 2 members	Other products and services	9.1
Size of household: Households with 2 members	DK/ DA	0.0
Size of household: Households with 3 members	Total Persons who have purchased over the Internet during the last 12 months	1,350,104
Size of household: Households with 3 members	Home products (food, household items, etc.)	14.4
Size of household: Households with 3 members	Videos or music	13.8
Size of household: Households with 3 members	Books, magazines or electronic learning material	24.3
Size of household: Households with 3 members	Clothing or sporting material	15.7
Size of household: Households with 3 members	Computer software (including videogames)	12.9
Size of household: Households with 3 members	Computer material	17.9
Size of household: Households with 3 members	Electronic equipment (including cameras)	16.0
Size of household: Households with 3 members	Purchase of stock shares, insurance policies or other financial services	7.8
Size of household: Households with 3 members	Travel and tourism accomodations	59.8
Size of household: Households with 3 members	Tickets for shows	35.3
Size of household: Households with 3 members	Lotteries or gambling	3.9
Size of household: Households with 3 members	Other products and services	12.1
Size of household: Households with 3 members	DK/ DA	0.0
Size of household: Households with 4 members	Total Persons who have purchased over the Internet during the last 12 months	1,681,840
Size of household: Households with 4 members	Home products (food, household items, etc.)	12.6
Size of household: Households with 4 members	Videos or music	17.7
Size of household: Households with 4 members	Books, magazines or electronic learning material	20.6
Size of household: Households with 4 members	Clothing or sporting material	15.2
Size of household: Households with 4 members	Computer software (including videogames)	16.0
Size of household: Households with 4 members	Computer material	16.3
Size of household: Households with 4 members	Electronic equipment (including cameras)	13.4
Size of household: Households with 4 members	Purchase of stock shares, insurance policies or other financial services	7.8
Size of household: Households with 4 members	Travel and tourism accomodations	58.5
Size of household: Households with 4 members	Tickets for shows	34.1
Size of household: Households with 4 members	Lotteries or gambling	2.6
Size of household: Households with 4 members	Other products and services	8.8
Size of household: Households with 4 members	DK/ DA	0.0
Size of household: Households with 5 or more members	Total Persons who have purchased over the Internet during the last 12 months	744,912
Size of household: Households with 5 or more members	Home products (food, household items, etc.)	17.4
Size of household: Households with 5 or more members	Videos or music	16.1
Size of household: Households with 5 or more members	Books, magazines or electronic learning material	22.3
Size of household: Households with 5 or more members	Clothing or sporting material	19.1
Size of household: Households with 5 or more members	Computer software (including videogames)	15.2
Size of household: Households with 5 or more members	Computer material	17.7
Size of household: Households with 5 or more members	Electronic equipment (including cameras)	18.5
Size of household: Households with 5 or more members	Purchase of stock shares, insurance policies or other financial services	8.3
Size of household: Households with 5 or more members	Travel and tourism accomodations	55.3
Size of household: Households with 5 or more members	Tickets for shows	39.0
Size of household: Households with 5 or more members	Lotteries or gambling	4.5
Size of household: Households with 5 or more members	Other products and services	8.4
Size of household: Households with 5 or more members	DK/ DA	0.0
Spanish Nationality	Total Persons who have purchased over the Internet during the last 12 months	4,690,469
Spanish Nationality	Home products (food, household items, etc.)	14.1
Spanish Nationality	Videos or music	14.9
Spanish Nationality	Books, magazines or electronic learning material	22.8
Spanish Nationality	Clothing or sporting material	15.3
Spanish Nationality	Computer software (including videogames)	14.8
Spanish Nationality	Computer material	17.3
Spanish Nationality	Electronic equipment (including cameras)	15.5
Spanish Nationality	Purchase of stock shares, insurance policies or other financial services	8.4
Spanish Nationality	Travel and tourism accomodations	60.3
Spanish Nationality	Tickets for shows	37.4
Spanish Nationality	Lotteries or gambling	3.7
Spanish Nationality	Other products and services	10.2
Spanish Nationality	DK/ DA	0.0
Foreign Nationality	Total Persons who have purchased over the Internet during the last 12 months	270,743
Foreign Nationality	Home products (food, household items, etc.)	16.3
Foreign Nationality	Videos or music	23.7
Foreign Nationality	Books, magazines or electronic learning material	26.1
Foreign Nationality	Clothing or sporting material	18.5
Foreign Nationality	Computer software (including videogames)	13.8
Foreign Nationality	Computer material	12.0
Foreign Nationality	Electronic equipment (including cameras)	10.9
Foreign Nationality	Purchase of stock shares, insurance policies or other financial services	8.0
Foreign Nationality	Travel and tourism accomodations	71.0
Foreign Nationality	Tickets for shows	18.6
Foreign Nationality	Lotteries or gambling	1.0
Foreign Nationality	Other products and services	7.4
Foreign Nationality	DK/ DA	0.0