Demographic characteristics	Type of product	Total
Total Persons	Total Persons who have purchased over the Internet during the last 12 months	5,680,851
Total Persons	Home products (food, household items, etc.)	12.7
Total Persons	Videos or music	16.0
Total Persons	Books, magazines or electronic learning material	21.6
Total Persons	Clothing or sporting material	15.1
Total Persons	Computer software (including videogames)	12.9
Total Persons	Computer material	15.7
Total Persons	Electronic equipment (including cameras)	15.8
Total Persons	Purchase of stock shares, insurance policies or other financial services	7.4
Total Persons	Travel and tourism accomodations	62.3
Total Persons	Tickets for shows	35.5
Total Persons	Lotteries or gambling	4.5
Total Persons	Other products and services	11.2
Total Persons	DK/ DA	0.0
Sex: Male	Total Persons who have purchased over the Internet during the last 12 months	3,344,312
Sex: Male	Home products (food, household items, etc.)	10.3
Sex: Male	Videos or music	19.5
Sex: Male	Books, magazines or electronic learning material	24.1
Sex: Male	Clothing or sporting material	16.0
Sex: Male	Computer software (including videogames)	17.4
Sex: Male	Computer material	22.1
Sex: Male	Electronic equipment (including cameras)	20.4
Sex: Male	Purchase of stock shares, insurance policies or other financial services	9.6
Sex: Male	Travel and tourism accomodations	58.9
Sex: Male	Tickets for shows	34.1
Sex: Male	Lotteries or gambling	5.0
Sex: Male	Other products and services	12.3
Sex: Male	DK/ DA	0.0
Sex: Female	Total Persons who have purchased over the Internet during the last 12 months	2,336,539
Sex: Female	Home products (food, household items, etc.)	16.2
Sex: Female	Videos or music	11.0
Sex: Female	Books, magazines or electronic learning material	18.0
Sex: Female	Clothing or sporting material	13.9
Sex: Female	Computer software (including videogames)	6.3
Sex: Female	Computer material	6.4
Sex: Female	Electronic equipment (including cameras)	9.2
Sex: Female	Purchase of stock shares, insurance policies or other financial services	4.3
Sex: Female	Travel and tourism accomodations	67.1
Sex: Female	Tickets for shows	37.6
Sex: Female	Lotteries or gambling	3.7
Sex: Female	Other products and services	9.7
Sex: Female	DK/ DA	0.0
Age: from 16 to 24 years old	Total Persons who have purchased over the Internet during the last 12 months	1,162,036
Age: from 16 to 24 years old	Home products (food, household items, etc.)	6.4
Age: from 16 to 24 years old	Videos or music	26.4
Age: from 16 to 24 years old	Books, magazines or electronic learning material	14.1
Age: from 16 to 24 years old	Clothing or sporting material	22.5
Age: from 16 to 24 years old	Computer software (including videogames)	16.5
Age: from 16 to 24 years old	Computer material	14.9
Age: from 16 to 24 years old	Electronic equipment (including cameras)	16.7
Age: from 16 to 24 years old	Purchase of stock shares, insurance policies or other financial services	2.8
Age: from 16 to 24 years old	Travel and tourism accomodations	53.3
Age: from 16 to 24 years old	Tickets for shows	33.0
Age: from 16 to 24 years old	Lotteries or gambling	4.2
Age: from 16 to 24 years old	Other products and services	9.0
Age: from 16 to 24 years old	DK/ DA	0.0
Age: from 25 to 34 years old	Total Persons who have purchased over the Internet during the last 12 months	2,028,803
Age: from 25 to 34 years old	Home products (food, household items, etc.)	10.4
Age: from 25 to 34 years old	Videos or music	16.5
Age: from 25 to 34 years old	Books, magazines or electronic learning material	22.3
Age: from 25 to 34 years old	Clothing or sporting material	17.1
Age: from 25 to 34 years old	Computer software (including videogames)	11.1
Age: from 25 to 34 years old	Computer material	15.8
Age: from 25 to 34 years old	Electronic equipment (including cameras)	17.1
Age: from 25 to 34 years old	Purchase of stock shares, insurance policies or other financial services	7.9
Age: from 25 to 34 years old	Travel and tourism accomodations	65.3
Age: from 25 to 34 years old	Tickets for shows	36.7
Age: from 25 to 34 years old	Lotteries or gambling	4.2
Age: from 25 to 34 years old	Other products and services	12.8
Age: from 25 to 34 years old	DK/ DA	0.0
Age: from 35 to 44 years old	Total Persons who have purchased over the Internet during the last 12 months	1,419,616
Age: from 35 to 44 years old	Home products (food, household items, etc.)	19.1
Age: from 35 to 44 years old	Videos or music	11.0
Age: from 35 to 44 years old	Books, magazines or electronic learning material	24.9
Age: from 35 to 44 years old	Clothing or sporting material	12.0
Age: from 35 to 44 years old	Computer software (including videogames)	11.7
Age: from 35 to 44 years old	Computer material	16.7
Age: from 35 to 44 years old	Electronic equipment (including cameras)	15.3
Age: from 35 to 44 years old	Purchase of stock shares, insurance policies or other financial services	11.1
Age: from 35 to 44 years old	Travel and tourism accomodations	59.9
Age: from 35 to 44 years old	Tickets for shows	34.8
Age: from 35 to 44 years old	Lotteries or gambling	5.4
Age: from 35 to 44 years old	Other products and services	10.2
Age: from 35 to 44 years old	DK/ DA	0.0
Age: from 45 to 54 years old	Total Persons who have purchased over the Internet during the last 12 months	744,682
Age: from 45 to 54 years old	Home products (food, household items, etc.)	17.3
Age: from 45 to 54 years old	Videos or music	11.9
Age: from 45 to 54 years old	Books, magazines or electronic learning material	26.1
Age: from 45 to 54 years old	Clothing or sporting material	6.5
Age: from 45 to 54 years old	Computer software (including videogames)	14.4
Age: from 45 to 54 years old	Computer material	18.0
Age: from 45 to 54 years old	Electronic equipment (including cameras)	13.6
Age: from 45 to 54 years old	Purchase of stock shares, insurance policies or other financial services	6.5
Age: from 45 to 54 years old	Travel and tourism accomodations	72.1
Age: from 45 to 54 years old	Tickets for shows	37.4
Age: from 45 to 54 years old	Lotteries or gambling	5.2
Age: from 45 to 54 years old	Other products and services	13.0
Age: from 45 to 54 years old	DK/ DA	0.0
Age: from 55 to 64 years old	Total Persons who have purchased over the Internet during the last 12 months	287,442
Age: from 55 to 64 years old	Home products (food, household items, etc.)	13.1
Age: from 55 to 64 years old	Videos or music	7.3
Age: from 55 to 64 years old	Books, magazines or electronic learning material	20.5
Age: from 55 to 64 years old	Clothing or sporting material	11.2
Age: from 55 to 64 years old	Computer software (including videogames)	11.3
Age: from 55 to 64 years old	Computer material	8.4
Age: from 55 to 64 years old	Electronic equipment (including cameras)	11.5
Age: from 55 to 64 years old	Purchase of stock shares, insurance policies or other financial services	6.9
Age: from 55 to 64 years old	Travel and tourism accomodations	67.3
Age: from 55 to 64 years old	Tickets for shows	37.5
Age: from 55 to 64 years old	Lotteries or gambling	1.2
Age: from 55 to 64 years old	Other products and services	9.3
Age: from 55 to 64 years old	DK/ DA	0.0
Age: from 65 to 74 years old	Total Persons who have purchased over the Internet during the last 12 months	38,273
Age: from 65 to 74 years old	Home products (food, household items, etc.)	2.1
Age: from 65 to 74 years old	Videos or music	0.0
Age: from 65 to 74 years old	Books, magazines or electronic learning material	11.2
Age: from 65 to 74 years old	Clothing or sporting material	0.0
Age: from 65 to 74 years old	Computer software (including videogames)	20.0
Age: from 65 to 74 years old	Computer material	1.6
Age: from 65 to 74 years old	Electronic equipment (including cameras)	14.2
Age: from 65 to 74 years old	Purchase of stock shares, insurance policies or other financial services	5.9
Age: from 65 to 74 years old	Travel and tourism accomodations	33.0
Age: from 65 to 74 years old	Tickets for shows	28.9
Age: from 65 to 74 years old	Lotteries or gambling	0.0
Age: from 65 to 74 years old	Other products and services	12.2
Age: from 65 to 74 years old	DK/ DA	0.0
Habitat: More than 100,000 inhabitants and provincial capitals	Total Persons who have purchased over the Internet during the last 12 months	3,018,801
Habitat: More than 100,000 inhabitants and provincial capitals	Home products (food, household items, etc.)	14.4
Habitat: More than 100,000 inhabitants and provincial capitals	Videos or music	16.8
Habitat: More than 100,000 inhabitants and provincial capitals	Books, magazines or electronic learning material	21.2
Habitat: More than 100,000 inhabitants and provincial capitals	Clothing or sporting material	13.7
Habitat: More than 100,000 inhabitants and provincial capitals	Computer software (including videogames)	12.7
Habitat: More than 100,000 inhabitants and provincial capitals	Computer material	14.4
Habitat: More than 100,000 inhabitants and provincial capitals	Electronic equipment (including cameras)	16.0
Habitat: More than 100,000 inhabitants and provincial capitals	Purchase of stock shares, insurance policies or other financial services	8.5
Habitat: More than 100,000 inhabitants and provincial capitals	Travel and tourism accomodations	64.4
Habitat: More than 100,000 inhabitants and provincial capitals	Tickets for shows	39.7
Habitat: More than 100,000 inhabitants and provincial capitals	Lotteries or gambling	3.9
Habitat: More than 100,000 inhabitants and provincial capitals	Other products and services	9.6
Habitat: More than 100,000 inhabitants and provincial capitals	DK/ DA	0.0
Habitat: From 50,000 to 100,000 inhabitants	Total Persons who have purchased over the Internet during the last 12 months	599,903
Habitat: From 50,000 to 100,000 inhabitants	Home products (food, household items, etc.)	10.3
Habitat: From 50,000 to 100,000 inhabitants	Videos or music	13.1
Habitat: From 50,000 to 100,000 inhabitants	Books, magazines or electronic learning material	18.6
Habitat: From 50,000 to 100,000 inhabitants	Clothing or sporting material	14.4
Habitat: From 50,000 to 100,000 inhabitants	Computer software (including videogames)	13.6
Habitat: From 50,000 to 100,000 inhabitants	Computer material	19.0
Habitat: From 50,000 to 100,000 inhabitants	Electronic equipment (including cameras)	12.4
Habitat: From 50,000 to 100,000 inhabitants	Purchase of stock shares, insurance policies or other financial services	8.2
Habitat: From 50,000 to 100,000 inhabitants	Travel and tourism accomodations	61.9
Habitat: From 50,000 to 100,000 inhabitants	Tickets for shows	38.9
Habitat: From 50,000 to 100,000 inhabitants	Lotteries or gambling	5.2
Habitat: From 50,000 to 100,000 inhabitants	Other products and services	14.0
Habitat: From 50,000 to 100,000 inhabitants	DK/ DA	0.0
Habitat: From 20,000 to 50,000 inhabitants	Total Persons who have purchased over the Internet during the last 12 months	766,397
Habitat: From 20,000 to 50,000 inhabitants	Home products (food, household items, etc.)	13.1
Habitat: From 20,000 to 50,000 inhabitants	Videos or music	13.1
Habitat: From 20,000 to 50,000 inhabitants	Books, magazines or electronic learning material	22.4
Habitat: From 20,000 to 50,000 inhabitants	Clothing or sporting material	18.8
Habitat: From 20,000 to 50,000 inhabitants	Computer software (including videogames)	12.8
Habitat: From 20,000 to 50,000 inhabitants	Computer material	16.9
Habitat: From 20,000 to 50,000 inhabitants	Electronic equipment (including cameras)	13.0
Habitat: From 20,000 to 50,000 inhabitants	Purchase of stock shares, insurance policies or other financial services	5.1
Habitat: From 20,000 to 50,000 inhabitants	Travel and tourism accomodations	60.9
Habitat: From 20,000 to 50,000 inhabitants	Tickets for shows	26.7
Habitat: From 20,000 to 50,000 inhabitants	Lotteries or gambling	4.8
Habitat: From 20,000 to 50,000 inhabitants	Other products and services	12.2
Habitat: From 20,000 to 50,000 inhabitants	DK/ DA	0.0
Habitat: From 10,000 to 20,000 inhabitants	Total Persons who have purchased over the Internet during the last 12 months	541,767
Habitat: From 10,000 to 20,000 inhabitants	Home products (food, household items, etc.)	10.2
Habitat: From 10,000 to 20,000 inhabitants	Videos or music	20.5
Habitat: From 10,000 to 20,000 inhabitants	Books, magazines or electronic learning material	24.8
Habitat: From 10,000 to 20,000 inhabitants	Clothing or sporting material	18.6
Habitat: From 10,000 to 20,000 inhabitants	Computer software (including videogames)	14.9
Habitat: From 10,000 to 20,000 inhabitants	Computer material	20.2
Habitat: From 10,000 to 20,000 inhabitants	Electronic equipment (including cameras)	22.3
Habitat: From 10,000 to 20,000 inhabitants	Purchase of stock shares, insurance policies or other financial services	6.9
Habitat: From 10,000 to 20,000 inhabitants	Travel and tourism accomodations	64.4
Habitat: From 10,000 to 20,000 inhabitants	Tickets for shows	33.3
Habitat: From 10,000 to 20,000 inhabitants	Lotteries or gambling	7.6
Habitat: From 10,000 to 20,000 inhabitants	Other products and services	12.2
Habitat: From 10,000 to 20,000 inhabitants	DK/ DA	0.0
Habitat: Less than 10,000 inhabitants	Total Persons who have purchased over the Internet during the last 12 months	753,983
Habitat: Less than 10,000 inhabitants	Home products (food, household items, etc.)	9.4
Habitat: Less than 10,000 inhabitants	Videos or music	14.8
Habitat: Less than 10,000 inhabitants	Books, magazines or electronic learning material	22.5
Habitat: Less than 10,000 inhabitants	Clothing or sporting material	15.3
Habitat: Less than 10,000 inhabitants	Computer software (including videogames)	11.5
Habitat: Less than 10,000 inhabitants	Computer material	13.6
Habitat: Less than 10,000 inhabitants	Electronic equipment (including cameras)	16.0
Habitat: Less than 10,000 inhabitants	Purchase of stock shares, insurance policies or other financial services	5.5
Habitat: Less than 10,000 inhabitants	Travel and tourism accomodations	54.2
Habitat: Less than 10,000 inhabitants	Tickets for shows	26.8
Habitat: Less than 10,000 inhabitants	Lotteries or gambling	3.6
Habitat: Less than 10,000 inhabitants	Other products and services	13.5
Habitat: Less than 10,000 inhabitants	DK/ DA	0.0
Size of household: Households with 1 member	Total Persons who have purchased over the Internet during the last 12 months	269,607
Size of household: Households with 1 member	Home products (food, household items, etc.)	7.4
Size of household: Households with 1 member	Videos or music	14.9
Size of household: Households with 1 member	Books, magazines or electronic learning material	22.5
Size of household: Households with 1 member	Clothing or sporting material	12.6
Size of household: Households with 1 member	Computer software (including videogames)	12.2
Size of household: Households with 1 member	Computer material	13.8
Size of household: Households with 1 member	Electronic equipment (including cameras)	17.9
Size of household: Households with 1 member	Purchase of stock shares, insurance policies or other financial services	9.6
Size of household: Households with 1 member	Travel and tourism accomodations	70.6
Size of household: Households with 1 member	Tickets for shows	37.8
Size of household: Households with 1 member	Lotteries or gambling	3.8
Size of household: Households with 1 member	Other products and services	14.3
Size of household: Households with 1 member	DK/ DA	0.0
Size of household: Households with 2 members	Total Persons who have purchased over the Internet during the last 12 months	1,030,027
Size of household: Households with 2 members	Home products (food, household items, etc.)	11.1
Size of household: Households with 2 members	Videos or music	14.2
Size of household: Households with 2 members	Books, magazines or electronic learning material	20.3
Size of household: Households with 2 members	Clothing or sporting material	11.8
Size of household: Households with 2 members	Computer software (including videogames)	12.1
Size of household: Households with 2 members	Computer material	15.0
Size of household: Households with 2 members	Electronic equipment (including cameras)	14.1
Size of household: Households with 2 members	Purchase of stock shares, insurance policies or other financial services	6.4
Size of household: Households with 2 members	Travel and tourism accomodations	67.2
Size of household: Households with 2 members	Tickets for shows	36.5
Size of household: Households with 2 members	Lotteries or gambling	3.7
Size of household: Households with 2 members	Other products and services	11.2
Size of household: Households with 2 members	DK/ DA	0.0
Size of household: Households with 3 members	Total Persons who have purchased over the Internet during the last 12 months	1,558,832
Size of household: Households with 3 members	Home products (food, household items, etc.)	12.1
Size of household: Households with 3 members	Videos or music	16.2
Size of household: Households with 3 members	Books, magazines or electronic learning material	21.8
Size of household: Households with 3 members	Clothing or sporting material	14.3
Size of household: Households with 3 members	Computer software (including videogames)	13.3
Size of household: Households with 3 members	Computer material	15.6
Size of household: Households with 3 members	Electronic equipment (including cameras)	16.2
Size of household: Households with 3 members	Purchase of stock shares, insurance policies or other financial services	6.8
Size of household: Households with 3 members	Travel and tourism accomodations	62.3
Size of household: Households with 3 members	Tickets for shows	36.8
Size of household: Households with 3 members	Lotteries or gambling	3.3
Size of household: Households with 3 members	Other products and services	11.6
Size of household: Households with 3 members	DK/ DA	0.0
Size of household: Households with 4 members	Total Persons who have purchased over the Internet during the last 12 months	1,911,241
Size of household: Households with 4 members	Home products (food, household items, etc.)	13.1
Size of household: Households with 4 members	Videos or music	14.4
Size of household: Households with 4 members	Books, magazines or electronic learning material	20.7
Size of household: Households with 4 members	Clothing or sporting material	16.6
Size of household: Households with 4 members	Computer software (including videogames)	12.2
Size of household: Households with 4 members	Computer material	15.2
Size of household: Households with 4 members	Electronic equipment (including cameras)	16.7
Size of household: Households with 4 members	Purchase of stock shares, insurance policies or other financial services	8.1
Size of household: Households with 4 members	Travel and tourism accomodations	61.6
Size of household: Households with 4 members	Tickets for shows	33.4
Size of household: Households with 4 members	Lotteries or gambling	5.2
Size of household: Households with 4 members	Other products and services	9.9
Size of household: Households with 4 members	DK/ DA	0.0
Size of household: Households with 5 or more members	Total Persons who have purchased over the Internet during the last 12 months	911,143
Size of household: Households with 5 or more members	Home products (food, household items, etc.)	16.5
Size of household: Households with 5 or more members	Videos or music	21.1
Size of household: Households with 5 or more members	Books, magazines or electronic learning material	24.5
Size of household: Households with 5 or more members	Clothing or sporting material	18.0
Size of household: Households with 5 or more members	Computer software (including videogames)	14.5
Size of household: Households with 5 or more members	Computer material	18.2
Size of household: Households with 5 or more members	Electronic equipment (including cameras)	14.4
Size of household: Households with 5 or more members	Purchase of stock shares, insurance policies or other financial services	7.8
Size of household: Households with 5 or more members	Travel and tourism accomodations	55.8
Size of household: Households with 5 or more members	Tickets for shows	36.1
Size of household: Households with 5 or more members	Lotteries or gambling	6.1
Size of household: Households with 5 or more members	Other products and services	12.3
Size of household: Households with 5 or more members	DK/ DA	0.0
Spanish Nationality	Total Persons who have purchased over the Internet during the last 12 months	5,394,914
Spanish Nationality	Home products (food, household items, etc.)	12.8
Spanish Nationality	Videos or music	16.0
Spanish Nationality	Books, magazines or electronic learning material	21.1
Spanish Nationality	Clothing or sporting material	15.3
Spanish Nationality	Computer software (including videogames)	12.9
Spanish Nationality	Computer material	15.5
Spanish Nationality	Electronic equipment (including cameras)	16.1
Spanish Nationality	Purchase of stock shares, insurance policies or other financial services	7.6
Spanish Nationality	Travel and tourism accomodations	61.5
Spanish Nationality	Tickets for shows	36.3
Spanish Nationality	Lotteries or gambling	4.4
Spanish Nationality	Other products and services	11.2
Spanish Nationality	DK/ DA	0.0
Foreign Nationality	Total Persons who have purchased over the Internet during the last 12 months	285,937
Foreign Nationality	Home products (food, household items, etc.)	11.7
Foreign Nationality	Videos or music	16.1
Foreign Nationality	Books, magazines or electronic learning material	31.4
Foreign Nationality	Clothing or sporting material	11.9
Foreign Nationality	Computer software (including videogames)	11.8
Foreign Nationality	Computer material	18.1
Foreign Nationality	Electronic equipment (including cameras)	11.3
Foreign Nationality	Purchase of stock shares, insurance policies or other financial services	3.7
Foreign Nationality	Travel and tourism accomodations	76.4
Foreign Nationality	Tickets for shows	20.5
Foreign Nationality	Lotteries or gambling	5.8
Foreign Nationality	Other products and services	11.5
Foreign Nationality	DK/ DA	0.0