Socioeconomic characteristics	Type of product	Total
Total Persons	Total Persons who have purchased over the Internet during the last 12 months	5,680,851
Total Persons	Home products (food, household items, etc.)	12.7
Total Persons	Videos or music	16.0
Total Persons	Books, magazines or electronic learning material	21.6
Total Persons	Clothing or sporting material	15.1
Total Persons	Computer software (including videogames)	12.9
Total Persons	Computer material	15.7
Total Persons	Electronic equipment (including cameras)	15.8
Total Persons	Purchase of stock shares, insurance policies or other financial services	7.4
Total Persons	Travel and tourism accomodations	62.3
Total Persons	Tickets for shows	35.5
Total Persons	Lotteries or gambling	4.5
Total Persons	Other products and services	11.2
Total Persons	DK/ DA	0.0
Finished studies: Illiterates	Total Persons who have purchased over the Internet during the last 12 months	0
Finished studies: Illiterates	Home products (food, household items, etc.)	..
Finished studies: Illiterates	Videos or music	..
Finished studies: Illiterates	Books, magazines or electronic learning material	..
Finished studies: Illiterates	Clothing or sporting material	..
Finished studies: Illiterates	Computer software (including videogames)	..
Finished studies: Illiterates	Computer material	..
Finished studies: Illiterates	Electronic equipment (including cameras)	..
Finished studies: Illiterates	Purchase of stock shares, insurance policies or other financial services	..
Finished studies: Illiterates	Travel and tourism accomodations	..
Finished studies: Illiterates	Tickets for shows	..
Finished studies: Illiterates	Lotteries or gambling	..
Finished studies: Illiterates	Other products and services	..
Finished studies: Illiterates	DK/ DA	..
Finished studies: Primary education	Total Persons who have purchased over the Internet during the last 12 months	195,856
Finished studies: Primary education	Home products (food, household items, etc.)	13.0
Finished studies: Primary education	Videos or music	8.7
Finished studies: Primary education	Books, magazines or electronic learning material	8.9
Finished studies: Primary education	Clothing or sporting material	19.9
Finished studies: Primary education	Computer software (including videogames)	14.0
Finished studies: Primary education	Computer material	15.5
Finished studies: Primary education	Electronic equipment (including cameras)	21.9
Finished studies: Primary education	Purchase of stock shares, insurance policies or other financial services	0.0
Finished studies: Primary education	Travel and tourism accomodations	34.8
Finished studies: Primary education	Tickets for shows	18.1
Finished studies: Primary education	Lotteries or gambling	3.7
Finished studies: Primary education	Other products and services	12.7
Finished studies: Primary education	DK/ DA	0.0
Finished studies: First stage of secondary education	Total Persons who have purchased over the Internet during the last 12 months	596,076
Finished studies: First stage of secondary education	Home products (food, household items, etc.)	12.8
Finished studies: First stage of secondary education	Videos or music	20.8
Finished studies: First stage of secondary education	Books, magazines or electronic learning material	14.4
Finished studies: First stage of secondary education	Clothing or sporting material	17.8
Finished studies: First stage of secondary education	Computer software (including videogames)	16.7
Finished studies: First stage of secondary education	Computer material	16.7
Finished studies: First stage of secondary education	Electronic equipment (including cameras)	11.1
Finished studies: First stage of secondary education	Purchase of stock shares, insurance policies or other financial services	2.6
Finished studies: First stage of secondary education	Travel and tourism accomodations	40.0
Finished studies: First stage of secondary education	Tickets for shows	16.2
Finished studies: First stage of secondary education	Lotteries or gambling	6.1
Finished studies: First stage of secondary education	Other products and services	15.4
Finished studies: First stage of secondary education	DK/ DA	0.0
Finished studies: Second stage of secondary education	Total Persons who have purchased over the Internet during the last 12 months	1,531,279
Finished studies: Second stage of secondary education	Home products (food, household items, etc.)	12.1
Finished studies: Second stage of secondary education	Videos or music	15.6
Finished studies: Second stage of secondary education	Books, magazines or electronic learning material	16.4
Finished studies: Second stage of secondary education	Clothing or sporting material	16.5
Finished studies: Second stage of secondary education	Computer software (including videogames)	14.7
Finished studies: Second stage of secondary education	Computer material	16.1
Finished studies: Second stage of secondary education	Electronic equipment (including cameras)	15.2
Finished studies: Second stage of secondary education	Purchase of stock shares, insurance policies or other financial services	5.2
Finished studies: Second stage of secondary education	Travel and tourism accomodations	59.9
Finished studies: Second stage of secondary education	Tickets for shows	32.1
Finished studies: Second stage of secondary education	Lotteries or gambling	3.6
Finished studies: Second stage of secondary education	Other products and services	10.3
Finished studies: Second stage of secondary education	DK/ DA	0.0
Finished studies: Advanced level vocational training	Total Persons who have purchased over the Internet during the last 12 months	749,963
Finished studies: Advanced level vocational training	Home products (food, household items, etc.)	10.4
Finished studies: Advanced level vocational training	Videos or music	20.7
Finished studies: Advanced level vocational training	Books, magazines or electronic learning material	25.6
Finished studies: Advanced level vocational training	Clothing or sporting material	18.7
Finished studies: Advanced level vocational training	Computer software (including videogames)	13.2
Finished studies: Advanced level vocational training	Computer material	19.9
Finished studies: Advanced level vocational training	Electronic equipment (including cameras)	24.6
Finished studies: Advanced level vocational training	Purchase of stock shares, insurance policies or other financial services	8.2
Finished studies: Advanced level vocational training	Travel and tourism accomodations	56.6
Finished studies: Advanced level vocational training	Tickets for shows	34.1
Finished studies: Advanced level vocational training	Lotteries or gambling	5.4
Finished studies: Advanced level vocational training	Other products and services	14.9
Finished studies: Advanced level vocational training	DK/ DA	0.0
Finished studies: Education Higher	Total Persons who have purchased over the Internet during the last 12 months	2,602,229
Finished studies: Education Higher	Home products (food, household items, etc.)	13.8
Finished studies: Education Higher	Videos or music	14.3
Finished studies: Education Higher	Books, magazines or electronic learning material	26.2
Finished studies: Education Higher	Clothing or sporting material	12.3
Finished studies: Education Higher	Computer software (including videogames)	10.8
Finished studies: Education Higher	Computer material	14.0
Finished studies: Education Higher	Electronic equipment (including cameras)	14.3
Finished studies: Education Higher	Purchase of stock shares, insurance policies or other financial services	10.2
Finished studies: Education Higher	Travel and tourism accomodations	72.6
Finished studies: Education Higher	Tickets for shows	43.8
Finished studies: Education Higher	Lotteries or gambling	4.4
Finished studies: Education Higher	Other products and services	9.4
Finished studies: Education Higher	DK/ DA	0.0
Finished studies: Others	Total Persons who have purchased over the Internet during the last 12 months	5,447
Finished studies: Others	Home products (food, household items, etc.)	0.0
Finished studies: Others	Videos or music	0.0
Finished studies: Others	Books, magazines or electronic learning material	0.0
Finished studies: Others	Clothing or sporting material	0.0
Finished studies: Others	Computer software (including videogames)	0.0
Finished studies: Others	Computer material	0.0
Finished studies: Others	Electronic equipment (including cameras)	0.0
Finished studies: Others	Purchase of stock shares, insurance policies or other financial services	0.0
Finished studies: Others	Travel and tourism accomodations	0.0
Finished studies: Others	Tickets for shows	0.0
Finished studies: Others	Lotteries or gambling	0.0
Finished studies: Others	Other products and services	100.0
Finished studies: Others	DK/ DA	0.0
Employment situation: Employed active persons	Total Persons who have purchased over the Internet during the last 12 months	4,519,177
Employment situation: Employed active persons	Home products (food, household items, etc.)	13.2
Employment situation: Employed active persons	Videos or music	15.0
Employment situation: Employed active persons	Books, magazines or electronic learning material	22.5
Employment situation: Employed active persons	Clothing or sporting material	14.1
Employment situation: Employed active persons	Computer software (including videogames)	12.9
Employment situation: Employed active persons	Computer material	15.8
Employment situation: Employed active persons	Electronic equipment (including cameras)	16.2
Employment situation: Employed active persons	Purchase of stock shares, insurance policies or other financial services	8.4
Employment situation: Employed active persons	Travel and tourism accomodations	64.6
Employment situation: Employed active persons	Tickets for shows	37.3
Employment situation: Employed active persons	Lotteries or gambling	5.0
Employment situation: Employed active persons	Other products and services	11.4
Employment situation: Employed active persons	DK/ DA	0.0
Employment situation: Unemployed active persons	Total Persons who have purchased over the Internet during the last 12 months	267,002
Employment situation: Unemployed active persons	Home products (food, household items, etc.)	11.5
Employment situation: Unemployed active persons	Videos or music	23.3
Employment situation: Unemployed active persons	Books, magazines or electronic learning material	24.0
Employment situation: Unemployed active persons	Clothing or sporting material	22.8
Employment situation: Unemployed active persons	Computer software (including videogames)	12.6
Employment situation: Unemployed active persons	Computer material	15.8
Employment situation: Unemployed active persons	Electronic equipment (including cameras)	9.5
Employment situation: Unemployed active persons	Purchase of stock shares, insurance policies or other financial services	4.1
Employment situation: Unemployed active persons	Travel and tourism accomodations	50.6
Employment situation: Unemployed active persons	Tickets for shows	23.7
Employment situation: Unemployed active persons	Lotteries or gambling	4.3
Employment situation: Unemployed active persons	Other products and services	11.9
Employment situation: Unemployed active persons	DK/ DA	0.0
Employment situation: Inactive: Students	Total Persons who have purchased over the Internet during the last 12 months	626,690
Employment situation: Inactive: Students	Home products (food, household items, etc.)	5.7
Employment situation: Inactive: Students	Videos or music	23.2
Employment situation: Inactive: Students	Books, magazines or electronic learning material	15.4
Employment situation: Inactive: Students	Clothing or sporting material	21.9
Employment situation: Inactive: Students	Computer software (including videogames)	15.0
Employment situation: Inactive: Students	Computer material	17.0
Employment situation: Inactive: Students	Electronic equipment (including cameras)	15.3
Employment situation: Inactive: Students	Purchase of stock shares, insurance policies or other financial services	3.2
Employment situation: Inactive: Students	Travel and tourism accomodations	56.3
Employment situation: Inactive: Students	Tickets for shows	33.7
Employment situation: Inactive: Students	Lotteries or gambling	2.1
Employment situation: Inactive: Students	Other products and services	7.0
Employment situation: Inactive: Students	DK/ DA	0.0
Employment situation: Inactive: Housework	Total Persons who have purchased over the Internet during the last 12 months	132,405
Employment situation: Inactive: Housework	Home products (food, household items, etc.)	32.9
Employment situation: Inactive: Housework	Videos or music	3.3
Employment situation: Inactive: Housework	Books, magazines or electronic learning material	13.6
Employment situation: Inactive: Housework	Clothing or sporting material	12.4
Employment situation: Inactive: Housework	Computer software (including videogames)	1.1
Employment situation: Inactive: Housework	Computer material	6.9
Employment situation: Inactive: Housework	Electronic equipment (including cameras)	12.0
Employment situation: Inactive: Housework	Purchase of stock shares, insurance policies or other financial services	0.3
Employment situation: Inactive: Housework	Travel and tourism accomodations	39.3
Employment situation: Inactive: Housework	Tickets for shows	15.3
Employment situation: Inactive: Housework	Lotteries or gambling	1.6
Employment situation: Inactive: Housework	Other products and services	16.4
Employment situation: Inactive: Housework	DK/ DA	0.0
Employment situation: Inactive: Pensioners	Total Persons who have purchased over the Internet during the last 12 months	89,205
Employment situation: Inactive: Pensioners	Home products (food, household items, etc.)	13.9
Employment situation: Inactive: Pensioners	Videos or music	14.3
Employment situation: Inactive: Pensioners	Books, magazines or electronic learning material	28.2
Employment situation: Inactive: Pensioners	Clothing or sporting material	3.7
Employment situation: Inactive: Pensioners	Computer software (including videogames)	17.4
Employment situation: Inactive: Pensioners	Computer material	11.0
Employment situation: Inactive: Pensioners	Electronic equipment (including cameras)	24.9
Employment situation: Inactive: Pensioners	Purchase of stock shares, insurance policies or other financial services	10.7
Employment situation: Inactive: Pensioners	Travel and tourism accomodations	57.7
Employment situation: Inactive: Pensioners	Tickets for shows	36.8
Employment situation: Inactive: Pensioners	Lotteries or gambling	2.8
Employment situation: Inactive: Pensioners	Other products and services	10.5
Employment situation: Inactive: Pensioners	DK/ DA	0.0
Employment situation: Another employment situation	Total Persons who have purchased over the Internet during the last 12 months	46,372
Employment situation: Another employment situation	Home products (food, household items, etc.)	9.6
Employment situation: Another employment situation	Videos or music	9.2
Employment situation: Another employment situation	Books, magazines or electronic learning material	10.1
Employment situation: Another employment situation	Clothing or sporting material	10.8
Employment situation: Another employment situation	Computer software (including videogames)	9.9
Employment situation: Another employment situation	Computer material	19.2
Employment situation: Another employment situation	Electronic equipment (including cameras)	17.0
Employment situation: Another employment situation	Purchase of stock shares, insurance policies or other financial services	1.8
Employment situation: Another employment situation	Travel and tourism accomodations	55.7
Employment situation: Another employment situation	Tickets for shows	14.3
Employment situation: Another employment situation	Lotteries or gambling	0.0
Employment situation: Another employment situation	Other products and services	27.7
Employment situation: Another employment situation	DK/ DA	0.0
Professional Situation (In Main work): Worker for others	Total Persons who have purchased over the Internet during the last 12 months	3,713,089
Professional Situation (In Main work): Worker for others	Home products (food, household items, etc.)	13.6
Professional Situation (In Main work): Worker for others	Videos or music	15.7
Professional Situation (In Main work): Worker for others	Books, magazines or electronic learning material	22.7
Professional Situation (In Main work): Worker for others	Clothing or sporting material	14.3
Professional Situation (In Main work): Worker for others	Computer software (including videogames)	12.3
Professional Situation (In Main work): Worker for others	Computer material	14.9
Professional Situation (In Main work): Worker for others	Electronic equipment (including cameras)	16.3
Professional Situation (In Main work): Worker for others	Purchase of stock shares, insurance policies or other financial services	8.5
Professional Situation (In Main work): Worker for others	Travel and tourism accomodations	65.8
Professional Situation (In Main work): Worker for others	Tickets for shows	37.9
Professional Situation (In Main work): Worker for others	Lotteries or gambling	4.7
Professional Situation (In Main work): Worker for others	Other products and services	10.5
Professional Situation (In Main work): Worker for others	DK/ DA	0.0
Professional Situation (In Main work): Self-employed worker	Total Persons who have purchased over the Internet during the last 12 months	806,088
Professional Situation (In Main work): Self-employed worker	Home products (food, household items, etc.)	11.3
Professional Situation (In Main work): Self-employed worker	Videos or music	12.0
Professional Situation (In Main work): Self-employed worker	Books, magazines or electronic learning material	21.7
Professional Situation (In Main work): Self-employed worker	Clothing or sporting material	13.0
Professional Situation (In Main work): Self-employed worker	Computer software (including videogames)	15.6
Professional Situation (In Main work): Self-employed worker	Computer material	20.0
Professional Situation (In Main work): Self-employed worker	Electronic equipment (including cameras)	15.5
Professional Situation (In Main work): Self-employed worker	Purchase of stock shares, insurance policies or other financial services	8.1
Professional Situation (In Main work): Self-employed worker	Travel and tourism accomodations	59.3
Professional Situation (In Main work): Self-employed worker	Tickets for shows	34.6
Professional Situation (In Main work): Self-employed worker	Lotteries or gambling	6.4
Professional Situation (In Main work): Self-employed worker	Other products and services	15.9
Professional Situation (In Main work): Self-employed worker	DK/ DA	0.0