Demographic characteristics	Last moment of purchase	Total
Total Persons	Total Internet users within the last 3 months	16,311,399
Total Persons	Made a purchase in the last month	13.0
Total Persons	Made a purchase over 1 and less than 3 months ago	11.0
Total Persons	Made a purchase more than 3 months ago and less than 1 year ago	10.4
Total Persons	Made a purchase more than 1 year ago	5.4
Total Persons	Persons who have not purchased over the Internet	60.3
Total Persons	DK/ DA	0.0
Sex: Male	Total Internet users within the last 3 months	8,704,280
Sex: Male	Made a purchase in the last month	14.3
Sex: Male	Made a purchase over 1 and less than 3 months ago	12.2
Sex: Male	Made a purchase more than 3 months ago and less than 1 year ago	11.4
Sex: Male	Made a purchase more than 1 year ago	5.9
Sex: Male	Persons who have not purchased over the Internet	56.1
Sex: Male	DK/ DA	0.0
Sex: Female	Total Internet users within the last 3 months	7,607,120
Sex: Female	Made a purchase in the last month	11.5
Sex: Female	Made a purchase over 1 and less than 3 months ago	9.5
Sex: Female	Made a purchase more than 3 months ago and less than 1 year ago	9.2
Sex: Female	Made a purchase more than 1 year ago	4.7
Sex: Female	Persons who have not purchased over the Internet	65.0
Sex: Female	DK/ DA	0.0
Age: from 16 to 24 years old	Total Internet users within the last 3 months	3,895,280
Age: from 16 to 24 years old	Made a purchase in the last month	10.5
Age: from 16 to 24 years old	Made a purchase over 1 and less than 3 months ago	8.9
Age: from 16 to 24 years old	Made a purchase more than 3 months ago and less than 1 year ago	10.1
Age: from 16 to 24 years old	Made a purchase more than 1 year ago	4.0
Age: from 16 to 24 years old	Persons who have not purchased over the Internet	66.4
Age: from 16 to 24 years old	DK/ DA	0.0
Age: from 25 to 34 years old	Total Internet users within the last 3 months	5,135,663
Age: from 25 to 34 years old	Made a purchase in the last month	14.8
Age: from 25 to 34 years old	Made a purchase over 1 and less than 3 months ago	13.0
Age: from 25 to 34 years old	Made a purchase more than 3 months ago and less than 1 year ago	11.3
Age: from 25 to 34 years old	Made a purchase more than 1 year ago	6.5
Age: from 25 to 34 years old	Persons who have not purchased over the Internet	54.3
Age: from 25 to 34 years old	DK/ DA	0.0
Age: from 35 to 44 years old	Total Internet users within the last 3 months	3,890,291
Age: from 35 to 44 years old	Made a purchase in the last month	13.6
Age: from 35 to 44 years old	Made a purchase over 1 and less than 3 months ago	11.0
Age: from 35 to 44 years old	Made a purchase more than 3 months ago and less than 1 year ago	11.3
Age: from 35 to 44 years old	Made a purchase more than 1 year ago	5.8
Age: from 35 to 44 years old	Persons who have not purchased over the Internet	58.3
Age: from 35 to 44 years old	DK/ DA	0.0
Age: from 45 to 54 years old	Total Internet users within the last 3 months	2,381,464
Age: from 45 to 54 years old	Made a purchase in the last month	11.9
Age: from 45 to 54 years old	Made a purchase over 1 and less than 3 months ago	10.9
Age: from 45 to 54 years old	Made a purchase more than 3 months ago and less than 1 year ago	7.8
Age: from 45 to 54 years old	Made a purchase more than 1 year ago	4.2
Age: from 45 to 54 years old	Persons who have not purchased over the Internet	65.2
Age: from 45 to 54 years old	DK/ DA	0.0
Age: from 55 to 64 years old	Total Internet users within the last 3 months	850,296
Age: from 55 to 64 years old	Made a purchase in the last month	13.6
Age: from 55 to 64 years old	Made a purchase over 1 and less than 3 months ago	9.6
Age: from 55 to 64 years old	Made a purchase more than 3 months ago and less than 1 year ago	10.0
Age: from 55 to 64 years old	Made a purchase more than 1 year ago	5.5
Age: from 55 to 64 years old	Persons who have not purchased over the Internet	61.4
Age: from 55 to 64 years old	DK/ DA	0.0
Age: from 65 to 74 years old	Total Internet users within the last 3 months	158,405
Age: from 65 to 74 years old	Made a purchase in the last month	15.5
Age: from 65 to 74 years old	Made a purchase over 1 and less than 3 months ago	4.0
Age: from 65 to 74 years old	Made a purchase more than 3 months ago and less than 1 year ago	4.6
Age: from 65 to 74 years old	Made a purchase more than 1 year ago	6.5
Age: from 65 to 74 years old	Persons who have not purchased over the Internet	69.3
Age: from 65 to 74 years old	DK/ DA	0.0
Habitat: More than 100,000 inhabitants and provincial capitals	Total Internet users within the last 3 months	8,104,438
Habitat: More than 100,000 inhabitants and provincial capitals	Made a purchase in the last month	14.1
Habitat: More than 100,000 inhabitants and provincial capitals	Made a purchase over 1 and less than 3 months ago	11.8
Habitat: More than 100,000 inhabitants and provincial capitals	Made a purchase more than 3 months ago and less than 1 year ago	10.9
Habitat: More than 100,000 inhabitants and provincial capitals	Made a purchase more than 1 year ago	5.0
Habitat: More than 100,000 inhabitants and provincial capitals	Persons who have not purchased over the Internet	58.2
Habitat: More than 100,000 inhabitants and provincial capitals	DK/ DA	0.0
Habitat: From 50,000 to 100,000 inhabitants	Total Internet users within the last 3 months	1,580,224
Habitat: From 50,000 to 100,000 inhabitants	Made a purchase in the last month	13.0
Habitat: From 50,000 to 100,000 inhabitants	Made a purchase over 1 and less than 3 months ago	12.6
Habitat: From 50,000 to 100,000 inhabitants	Made a purchase more than 3 months ago and less than 1 year ago	12.1
Habitat: From 50,000 to 100,000 inhabitants	Made a purchase more than 1 year ago	5.5
Habitat: From 50,000 to 100,000 inhabitants	Persons who have not purchased over the Internet	56.9
Habitat: From 50,000 to 100,000 inhabitants	DK/ DA	0.0
Habitat: From 20,000 to 50,000 inhabitants	Total Internet users within the last 3 months	2,295,004
Habitat: From 20,000 to 50,000 inhabitants	Made a purchase in the last month	13.2
Habitat: From 20,000 to 50,000 inhabitants	Made a purchase over 1 and less than 3 months ago	8.8
Habitat: From 20,000 to 50,000 inhabitants	Made a purchase more than 3 months ago and less than 1 year ago	10.9
Habitat: From 20,000 to 50,000 inhabitants	Made a purchase more than 1 year ago	5.7
Habitat: From 20,000 to 50,000 inhabitants	Persons who have not purchased over the Internet	61.3
Habitat: From 20,000 to 50,000 inhabitants	DK/ DA	0.0
Habitat: From 10,000 to 20,000 inhabitants	Total Internet users within the last 3 months	1,779,582
Habitat: From 10,000 to 20,000 inhabitants	Made a purchase in the last month	13.1
Habitat: From 10,000 to 20,000 inhabitants	Made a purchase over 1 and less than 3 months ago	10.1
Habitat: From 10,000 to 20,000 inhabitants	Made a purchase more than 3 months ago and less than 1 year ago	7.0
Habitat: From 10,000 to 20,000 inhabitants	Made a purchase more than 1 year ago	5.5
Habitat: From 10,000 to 20,000 inhabitants	Persons who have not purchased over the Internet	64.2
Habitat: From 10,000 to 20,000 inhabitants	DK/ DA	0.0
Habitat: Less than 10,000 inhabitants	Total Internet users within the last 3 months	2,552,151
Habitat: Less than 10,000 inhabitants	Made a purchase in the last month	9.5
Habitat: Less than 10,000 inhabitants	Made a purchase over 1 and less than 3 months ago	9.9
Habitat: Less than 10,000 inhabitants	Made a purchase more than 3 months ago and less than 1 year ago	9.4
Habitat: Less than 10,000 inhabitants	Made a purchase more than 1 year ago	6.0
Habitat: Less than 10,000 inhabitants	Persons who have not purchased over the Internet	65.2
Habitat: Less than 10,000 inhabitants	DK/ DA	0.0
Size of household: Households with 1 member	Total Internet users within the last 3 months	657,929
Size of household: Households with 1 member	Made a purchase in the last month	16.0
Size of household: Households with 1 member	Made a purchase over 1 and less than 3 months ago	13.1
Size of household: Households with 1 member	Made a purchase more than 3 months ago and less than 1 year ago	11.5
Size of household: Households with 1 member	Made a purchase more than 1 year ago	7.7
Size of household: Households with 1 member	Persons who have not purchased over the Internet	51.7
Size of household: Households with 1 member	DK/ DA	0.0
Size of household: Households with 2 members	Total Internet users within the last 3 months	2,666,757
Size of household: Households with 2 members	Made a purchase in the last month	15.3
Size of household: Households with 2 members	Made a purchase over 1 and less than 3 months ago	12.6
Size of household: Households with 2 members	Made a purchase more than 3 months ago and less than 1 year ago	10.5
Size of household: Households with 2 members	Made a purchase more than 1 year ago	6.0
Size of household: Households with 2 members	Persons who have not purchased over the Internet	55.6
Size of household: Households with 2 members	DK/ DA	0.0
Size of household: Households with 3 members	Total Internet users within the last 3 months	4,555,760
Size of household: Households with 3 members	Made a purchase in the last month	12.5
Size of household: Households with 3 members	Made a purchase over 1 and less than 3 months ago	11.0
Size of household: Households with 3 members	Made a purchase more than 3 months ago and less than 1 year ago	10.3
Size of household: Households with 3 members	Made a purchase more than 1 year ago	5.7
Size of household: Households with 3 members	Persons who have not purchased over the Internet	60.5
Size of household: Households with 3 members	DK/ DA	0.0
Size of household: Households with 4 members	Total Internet users within the last 3 months	5,744,259
Size of household: Households with 4 members	Made a purchase in the last month	12.5
Size of household: Households with 4 members	Made a purchase over 1 and less than 3 months ago	9.9
Size of household: Households with 4 members	Made a purchase more than 3 months ago and less than 1 year ago	10.3
Size of household: Households with 4 members	Made a purchase more than 1 year ago	5.2
Size of household: Households with 4 members	Persons who have not purchased over the Internet	62.1
Size of household: Households with 4 members	DK/ DA	0.0
Size of household: Households with 5 or more members	Total Internet users within the last 3 months	2,686,693
Size of household: Households with 5 or more members	Made a purchase in the last month	12.0
Size of household: Households with 5 or more members	Made a purchase over 1 and less than 3 months ago	11.3
Size of household: Households with 5 or more members	Made a purchase more than 3 months ago and less than 1 year ago	10.1
Size of household: Households with 5 or more members	Made a purchase more than 1 year ago	3.8
Size of household: Households with 5 or more members	Persons who have not purchased over the Internet	62.8
Size of household: Households with 5 or more members	DK/ DA	0.0
Spanish Nationality	Total Internet users within the last 3 months	15,349,745
Spanish Nationality	Made a purchase in the last month	13.0
Spanish Nationality	Made a purchase over 1 and less than 3 months ago	11.1
Spanish Nationality	Made a purchase more than 3 months ago and less than 1 year ago	10.5
Spanish Nationality	Made a purchase more than 1 year ago	5.4
Spanish Nationality	Persons who have not purchased over the Internet	59.9
Spanish Nationality	DK/ DA	0.0
Foreign Nationality	Total Internet users within the last 3 months	961,654
Foreign Nationality	Made a purchase in the last month	12.6
Foreign Nationality	Made a purchase over 1 and less than 3 months ago	8.9
Foreign Nationality	Made a purchase more than 3 months ago and less than 1 year ago	7.5
Foreign Nationality	Made a purchase more than 1 year ago	4.7
Foreign Nationality	Persons who have not purchased over the Internet	66.2
Foreign Nationality	DK/ DA	0.0