Demographic characteristics	Last time of purchase	Total
Total Persons	Total number of Internet users in the last 3 months	17,580,587
Total Persons	Have purchased in the last month	14.7
Total Persons	Purchased between 1 and 3 months ago	10.3
Total Persons	Purchased between 3 months and 1 year ago	10.1
Total Persons	Purchased more than 1 year ago	4.6
Total Persons	Persons who have not made purchases via the Internet	60.3
Sex: Male	Total number of Internet users in the last 3 months	9,453,881
Sex: Male	Have purchased in the last month	17.0
Sex: Male	Purchased between 1 and 3 months ago	11.1
Sex: Male	Purchased between 3 months and 1 year ago	10.7
Sex: Male	Purchased more than 1 year ago	4.5
Sex: Male	Persons who have not made purchases via the Internet	56.7
Sex: Female	Total number of Internet users in the last 3 months	8,126,706
Sex: Female	Have purchased in the last month	12.1
Sex: Female	Purchased between 1 and 3 months ago	9.2
Sex: Female	Purchased between 3 months and 1 year ago	9.5
Sex: Female	Purchased more than 1 year ago	4.6
Sex: Female	Persons who have not made purchases via the Internet	64.6
Age: from 16 to 24 years old	Total number of Internet users in the last 3 months	3,987,717
Age: from 16 to 24 years old	Have purchased in the last month	11.1
Age: from 16 to 24 years old	Purchased between 1 and 3 months ago	8.1
Age: from 16 to 24 years old	Purchased between 3 months and 1 year ago	9.4
Age: from 16 to 24 years old	Purchased more than 1 year ago	4.3
Age: from 16 to 24 years old	Persons who have not made purchases via the Internet	67.2
Age: from 25 to 34 years old	Total number of Internet users in the last 3 months	5,501,315
Age: from 25 to 34 years old	Have purchased in the last month	16.9
Age: from 25 to 34 years old	Purchased between 1 and 3 months ago	12.0
Age: from 25 to 34 years old	Purchased between 3 months and 1 year ago	11.2
Age: from 25 to 34 years old	Purchased more than 1 year ago	5.0
Age: from 25 to 34 years old	Persons who have not made purchases via the Internet	54.9
Age: from 35 to 44 years old	Total number of Internet users in the last 3 months	4,140,600
Age: from 35 to 44 years old	Have purchased in the last month	15.8
Age: from 35 to 44 years old	Purchased between 1 and 3 months ago	10.7
Age: from 35 to 44 years old	Purchased between 3 months and 1 year ago	10.7
Age: from 35 to 44 years old	Purchased more than 1 year ago	4.6
Age: from 35 to 44 years old	Persons who have not made purchases via the Internet	58.2
Age: from 45 to 54 years old	Total number of Internet users in the last 3 months	2,719,111
Age: from 45 to 54 years old	Have purchased in the last month	16.0
Age: from 45 to 54 years old	Purchased between 1 and 3 months ago	9.2
Age: from 45 to 54 years old	Purchased between 3 months and 1 year ago	8.7
Age: from 45 to 54 years old	Purchased more than 1 year ago	4.3
Age: from 45 to 54 years old	Persons who have not made purchases via the Internet	61.8
Age: from 55 to 64 years old	Total number of Internet users in the last 3 months	996,122
Age: from 55 to 64 years old	Have purchased in the last month	8.9
Age: from 55 to 64 years old	Purchased between 1 and 3 months ago	11.9
Age: from 55 to 64 years old	Purchased between 3 months and 1 year ago	9.8
Age: from 55 to 64 years old	Purchased more than 1 year ago	4.7
Age: from 55 to 64 years old	Persons who have not made purchases via the Internet	64.6
Age: from 65 to 74 years old	Total number of Internet users in the last 3 months	235,721
Age: from 65 to 74 years old	Have purchased in the last month	15.2
Age: from 65 to 74 years old	Purchased between 1 and 3 months ago	4.3
Age: from 65 to 74 years old	Purchased between 3 months and 1 year ago	5.9
Age: from 65 to 74 years old	Purchased more than 1 year ago	1.4
Age: from 65 to 74 years old	Persons who have not made purchases via the Internet	73.1
Habitat: More than 100,000 inhabitants and provincial capitals	Total number of Internet users in the last 3 months	8,499,342
Habitat: More than 100,000 inhabitants and provincial capitals	Have purchased in the last month	16.2
Habitat: More than 100,000 inhabitants and provincial capitals	Purchased between 1 and 3 months ago	10.8
Habitat: More than 100,000 inhabitants and provincial capitals	Purchased between 3 months and 1 year ago	10.9
Habitat: More than 100,000 inhabitants and provincial capitals	Purchased more than 1 year ago	4.7
Habitat: More than 100,000 inhabitants and provincial capitals	Persons who have not made purchases via the Internet	57.4
Habitat: 50,000 to 100,000 inhabitants	Total number of Internet users in the last 3 months	1,774,284
Habitat: 50,000 to 100,000 inhabitants	Have purchased in the last month	17.0
Habitat: 50,000 to 100,000 inhabitants	Purchased between 1 and 3 months ago	9.1
Habitat: 50,000 to 100,000 inhabitants	Purchased between 3 months and 1 year ago	9.8
Habitat: 50,000 to 100,000 inhabitants	Purchased more than 1 year ago	5.3
Habitat: 50,000 to 100,000 inhabitants	Persons who have not made purchases via the Internet	58.8
Habitat: 20,000 to 50,000 inhabitants	Total number of Internet users in the last 3 months	2,507,711
Habitat: 20,000 to 50,000 inhabitants	Have purchased in the last month	11.6
Habitat: 20,000 to 50,000 inhabitants	Purchased between 1 and 3 months ago	10.0
Habitat: 20,000 to 50,000 inhabitants	Purchased between 3 months and 1 year ago	10.6
Habitat: 20,000 to 50,000 inhabitants	Purchased more than 1 year ago	4.7
Habitat: 20,000 to 50,000 inhabitants	Persons who have not made purchases via the Internet	63.2
Habitat: 10,000 to 20,000 inhabitants	Total number of Internet users in the last 3 months	1,844,984
Habitat: 10,000 to 20,000 inhabitants	Have purchased in the last month	15.0
Habitat: 10,000 to 20,000 inhabitants	Purchased between 1 and 3 months ago	10.9
Habitat: 10,000 to 20,000 inhabitants	Purchased between 3 months and 1 year ago	8.5
Habitat: 10,000 to 20,000 inhabitants	Purchased more than 1 year ago	4.1
Habitat: 10,000 to 20,000 inhabitants	Persons who have not made purchases via the Internet	61.6
Habitat: Fewer than 10,000 inhabitants	Total number of Internet users in the last 3 months	2,954,267
Habitat: Fewer than 10,000 inhabitants	Have purchased in the last month	11.7
Habitat: Fewer than 10,000 inhabitants	Purchased between 1 and 3 months ago	9.1
Habitat: Fewer than 10,000 inhabitants	Purchased between 3 months and 1 year ago	8.7
Habitat: Fewer than 10,000 inhabitants	Purchased more than 1 year ago	4.1
Habitat: Fewer than 10,000 inhabitants	Persons who have not made purchases via the Internet	66.4
Household size: 1 member households	Total number of Internet users in the last 3 months	732,421
Household size: 1 member households	Have purchased in the last month	17.2
Household size: 1 member households	Purchased between 1 and 3 months ago	13.0
Household size: 1 member households	Purchased between 3 months and 1 year ago	12.6
Household size: 1 member households	Purchased more than 1 year ago	5.7
Household size: 1 member households	Persons who have not made purchases via the Internet	51.5
Household size: Households with 2 members	Total number of Internet users in the last 3 months	2,977,578
Household size: Households with 2 members	Have purchased in the last month	15.6
Household size: Households with 2 members	Purchased between 1 and 3 months ago	11.2
Household size: Households with 2 members	Purchased between 3 months and 1 year ago	13.0
Household size: Households with 2 members	Purchased more than 1 year ago	4.9
Household size: Households with 2 members	Persons who have not made purchases via the Internet	55.2
Household size: Households with 3 members	Total number of Internet users in the last 3 months	5,023,935
Household size: Households with 3 members	Have purchased in the last month	14.2
Household size: Households with 3 members	Purchased between 1 and 3 months ago	10.4
Household size: Households with 3 members	Purchased between 3 months and 1 year ago	9.8
Household size: Households with 3 members	Purchased more than 1 year ago	4.9
Household size: Households with 3 members	Persons who have not made purchases via the Internet	60.7
Household size: Households with 4 members	Total number of Internet users in the last 3 months	6,024,641
Household size: Households with 4 members	Have purchased in the last month	15.1
Household size: Households with 4 members	Purchased between 1 and 3 months ago	9.3
Household size: Households with 4 members	Purchased between 3 months and 1 year ago	8.9
Household size: Households with 4 members	Purchased more than 1 year ago	4.2
Household size: Households with 4 members	Persons who have not made purchases via the Internet	62.6
Household size: Households with 5 members or more	Total number of Internet users in the last 3 months	2,822,012
Household size: Households with 5 members or more	Have purchased in the last month	13.2
Household size: Households with 5 members or more	Purchased between 1 and 3 months ago	10.2
Household size: Households with 5 members or more	Purchased between 3 months and 1 year ago	9.7
Household size: Households with 5 members or more	Purchased more than 1 year ago	4.2
Household size: Households with 5 members or more	Persons who have not made purchases via the Internet	62.6
Spanish Nationality	Total number of Internet users in the last 3 months	16,489,833
Spanish Nationality	Have purchased in the last month	14.9
Spanish Nationality	Purchased between 1 and 3 months ago	10.3
Spanish Nationality	Purchased between 3 months and 1 year ago	10.3
Spanish Nationality	Purchased more than 1 year ago	4.6
Spanish Nationality	Persons who have not made purchases via the Internet	59.9
Foreign Nationality	Total number of Internet users in the last 3 months	1,090,754
Foreign Nationality	Have purchased in the last month	11.9
Foreign Nationality	Purchased between 1 and 3 months ago	9.3
Foreign Nationality	Purchased between 3 months and 1 year ago	8.0
Foreign Nationality	Purchased more than 1 year ago	3.7
Foreign Nationality	Persons who have not made purchases via the Internet	67.0