Demographic characteristics	Type of product	Total
Total Persons	Total Persons	34,497,946
Total Persons	Persons who use mobile phones	88.8
Total Persons	Persons who have used the computer at some point	67.4
Total Persons	Persons who have used the Internet at some point	61.7
Total Persons	Persons who have purchased at least once via the Internet	23.4
Sex: Male	Total Persons	17,294,420
Sex: Male	Persons who use mobile phones	89.6
Sex: Male	Persons who have used the computer at some point	70.3
Sex: Male	Persons who have used the Internet at some point	64.9
Sex: Male	Persons who have purchased at least once via the Internet	26.9
Sex: Female	Total Persons	17,203,526
Sex: Female	Persons who use mobile phones	87.9
Sex: Female	Persons who have used the computer at some point	64.6
Sex: Female	Persons who have used the Internet at some point	58.5
Sex: Female	Persons who have purchased at least once via the Internet	20.0
Age: from 16 to 24 years old	Total Persons	4,600,582
Age: from 16 to 24 years old	Persons who use mobile phones	98.1
Age: from 16 to 24 years old	Persons who have used the computer at some point	96.1
Age: from 16 to 24 years old	Persons who have used the Internet at some point	94.1
Age: from 16 to 24 years old	Persons who have purchased at least once via the Internet	32.2
Age: from 25 to 34 years old	Total Persons	7,658,076
Age: from 25 to 34 years old	Persons who use mobile phones	97.3
Age: from 25 to 34 years old	Persons who have used the computer at some point	89.0
Age: from 25 to 34 years old	Persons who have used the Internet at some point	84.7
Age: from 25 to 34 years old	Persons who have purchased at least once via the Internet	37.9
Age: from 35 to 44 years old	Total Persons	7,481,103
Age: from 35 to 44 years old	Persons who use mobile phones	94.9
Age: from 35 to 44 years old	Persons who have used the computer at some point	77.9
Age: from 35 to 44 years old	Persons who have used the Internet at some point	70.2
Age: from 35 to 44 years old	Persons who have purchased at least once via the Internet	26.5
Age: from 45 to 54 years old	Total Persons	6,164,279
Age: from 45 to 54 years old	Persons who use mobile phones	90.4
Age: from 45 to 54 years old	Persons who have used the computer at some point	62.9
Age: from 45 to 54 years old	Persons who have used the Internet at some point	56.1
Age: from 45 to 54 years old	Persons who have purchased at least once via the Internet	20.0
Age: from 55 to 64 years old	Total Persons	4,856,360
Age: from 55 to 64 years old	Persons who use mobile phones	78.7
Age: from 55 to 64 years old	Persons who have used the computer at some point	35.4
Age: from 55 to 64 years old	Persons who have used the Internet at some point	28.1
Age: from 55 to 64 years old	Persons who have purchased at least once via the Internet	8.6
Age: from 65 to 74 years old	Total Persons	3,737,546
Age: from 65 to 74 years old	Persons who use mobile phones	57.9
Age: from 65 to 74 years old	Persons who have used the computer at some point	16.2
Age: from 65 to 74 years old	Persons who have used the Internet at some point	10.6
Age: from 65 to 74 years old	Persons who have purchased at least once via the Internet	2.0
Habitat: More than 100,000 inhabitants and provincial capitals	Total Persons	14,497,948
Habitat: More than 100,000 inhabitants and provincial capitals	Persons who use mobile phones	90.8
Habitat: More than 100,000 inhabitants and provincial capitals	Persons who have used the computer at some point	72.3
Habitat: More than 100,000 inhabitants and provincial capitals	Persons who have used the Internet at some point	67.3
Habitat: More than 100,000 inhabitants and provincial capitals	Persons who have purchased at least once via the Internet	27.9
Habitat: 50,000 to 100,000 inhabitants	Total Persons	3,304,011
Habitat: 50,000 to 100,000 inhabitants	Persons who use mobile phones	90.3
Habitat: 50,000 to 100,000 inhabitants	Persons who have used the computer at some point	68.4
Habitat: 50,000 to 100,000 inhabitants	Persons who have used the Internet at some point	64.7
Habitat: 50,000 to 100,000 inhabitants	Persons who have purchased at least once via the Internet	24.4
Habitat: 20,000 to 50,000 inhabitants	Total Persons	5,166,454
Habitat: 20,000 to 50,000 inhabitants	Persons who use mobile phones	89.0
Habitat: 20,000 to 50,000 inhabitants	Persons who have used the computer at some point	68.2
Habitat: 20,000 to 50,000 inhabitants	Persons who have used the Internet at some point	61.7
Habitat: 20,000 to 50,000 inhabitants	Persons who have purchased at least once via the Internet	21.5
Habitat: 10,000 to 20,000 inhabitants	Total Persons	4,183,362
Habitat: 10,000 to 20,000 inhabitants	Persons who use mobile phones	88.4
Habitat: 10,000 to 20,000 inhabitants	Persons who have used the computer at some point	64.2
Habitat: 10,000 to 20,000 inhabitants	Persons who have used the Internet at some point	57.1
Habitat: 10,000 to 20,000 inhabitants	Persons who have purchased at least once via the Internet	20.5
Habitat: Fewer than 10,000 inhabitants	Total Persons	7,346,171
Habitat: Fewer than 10,000 inhabitants	Persons who use mobile phones	84.1
Habitat: Fewer than 10,000 inhabitants	Persons who have used the computer at some point	58.7
Habitat: Fewer than 10,000 inhabitants	Persons who have used the Internet at some point	52.0
Habitat: Fewer than 10,000 inhabitants	Persons who have purchased at least once via the Internet	17.3
Household size: 1 member households	Total Persons	1,797,883
Household size: 1 member households	Persons who use mobile phones	78.3
Household size: 1 member households	Persons who have used the computer at some point	54.1
Household size: 1 member households	Persons who have used the Internet at some point	47.6
Household size: 1 member households	Persons who have purchased at least once via the Internet	22.0
Household size: Households with 2 members	Total Persons	7,898,146
Household size: Households with 2 members	Persons who use mobile phones	82.3
Household size: Households with 2 members	Persons who have used the computer at some point	54.9
Household size: Households with 2 members	Persons who have used the Internet at some point	48.5
Household size: Households with 2 members	Persons who have purchased at least once via the Internet	20.3
Household size: Households with 3 members	Total Persons	9,756,300
Household size: Households with 3 members	Persons who use mobile phones	90.7
Household size: Households with 3 members	Persons who have used the computer at some point	70.2
Household size: Households with 3 members	Persons who have used the Internet at some point	64.0
Household size: Households with 3 members	Persons who have purchased at least once via the Internet	23.9
Household size: Households with 4 members	Total Persons	10,150,837
Household size: Households with 4 members	Persons who use mobile phones	92.6
Household size: Households with 4 members	Persons who have used the computer at some point	75.4
Household size: Households with 4 members	Persons who have used the Internet at some point	70.1
Household size: Households with 4 members	Persons who have purchased at least once via the Internet	27.0
Household size: Households with 5 members or more	Total Persons	4,894,780
Household size: Households with 5 members or more	Persons who use mobile phones	91.3
Household size: Households with 5 members or more	Persons who have used the computer at some point	70.5
Household size: Households with 5 members or more	Persons who have used the Internet at some point	66.2
Household size: Households with 5 members or more	Persons who have purchased at least once via the Internet	20.8
Spanish Nationality	Total Persons	32,297,598
Spanish Nationality	Persons who use mobile phones	88.4
Spanish Nationality	Persons who have used the computer at some point	67.4
Spanish Nationality	Persons who have used the Internet at some point	61.5
Spanish Nationality	Persons who have purchased at least once via the Internet	23.8
Foreign Nationality	Total Persons	2,200,348
Foreign Nationality	Persons who use mobile phones	94.3
Foreign Nationality	Persons who have used the computer at some point	68.4
Foreign Nationality	Persons who have used the Internet at some point	63.8
Foreign Nationality	Persons who have purchased at least once via the Internet	18.1