Demographic characteristics	Reasons why they would pay for audiovisual content	Total
Total Persons	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	18,412,767
Total Persons	Lack of free content available	19.7
Total Persons	Existence of rights to protect them legally	17.1
Total Persons	Adequate means of payment	18.0
Total Persons	Price advantages compared to off-line content	25.4
Total Persons	Improved quality of premium content that free	24.7
Total Persons	Broadening choices content more easily available	20.8
Total Persons	Other reasons (eg to support the work of artists, etc.)	16.3
Total Persons	None. There would not be willing to pay in any case	59.5
Sex: Male	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	9,713,727
Sex: Male	Lack of free content available	21.2
Sex: Male	Existence of rights to protect them legally	17.5
Sex: Male	Adequate means of payment	19.6
Sex: Male	Price advantages compared to off-line content	26.8
Sex: Male	Improved quality of premium content that free	27.5
Sex: Male	Broadening choices content more easily available	22.8
Sex: Male	Other reasons (eg to support the work of artists, etc.)	16.6
Sex: Male	None. There would not be willing to pay in any case	57.2
Sex: Female	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	8,699,040
Sex: Female	Lack of free content available	18.1
Sex: Female	Existence of rights to protect them legally	16.6
Sex: Female	Adequate means of payment	16.2
Sex: Female	Price advantages compared to off-line content	23.7
Sex: Female	Improved quality of premium content that free	21.5
Sex: Female	Broadening choices content more easily available	18.6
Sex: Female	Other reasons (eg to support the work of artists, etc.)	16.0
Sex: Female	None. There would not be willing to pay in any case	62.1
Age: from 16 to 24 years old	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	3,890,184
Age: from 16 to 24 years old	Lack of free content available	20.0
Age: from 16 to 24 years old	Existence of rights to protect them legally	17.1
Age: from 16 to 24 years old	Adequate means of payment	17.3
Age: from 16 to 24 years old	Price advantages compared to off-line content	26.4
Age: from 16 to 24 years old	Improved quality of premium content that free	25.5
Age: from 16 to 24 years old	Broadening choices content more easily available	22.4
Age: from 16 to 24 years old	Other reasons (eg to support the work of artists, etc.)	18.6
Age: from 16 to 24 years old	None. There would not be willing to pay in any case	57.6
Age: from 25 to 34 years old	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	5,477,926
Age: from 25 to 34 years old	Lack of free content available	23.7
Age: from 25 to 34 years old	Existence of rights to protect them legally	19.8
Age: from 25 to 34 years old	Adequate means of payment	22.2
Age: from 25 to 34 years old	Price advantages compared to off-line content	30.0
Age: from 25 to 34 years old	Improved quality of premium content that free	28.6
Age: from 25 to 34 years old	Broadening choices content more easily available	24.0
Age: from 25 to 34 years old	Other reasons (eg to support the work of artists, etc.)	18.9
Age: from 25 to 34 years old	None. There would not be willing to pay in any case	53.5
Age: from 35 to 44 years old	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	4,528,518
Age: from 35 to 44 years old	Lack of free content available	17.5
Age: from 35 to 44 years old	Existence of rights to protect them legally	15.9
Age: from 35 to 44 years old	Adequate means of payment	17.4
Age: from 35 to 44 years old	Price advantages compared to off-line content	24.3
Age: from 35 to 44 years old	Improved quality of premium content that free	23.3
Age: from 35 to 44 years old	Broadening choices content more easily available	19.7
Age: from 35 to 44 years old	Other reasons (eg to support the work of artists, etc.)	14.5
Age: from 35 to 44 years old	None. There would not be willing to pay in any case	61.2
Age: from 45 to 54 years old	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	3,040,752
Age: from 45 to 54 years old	Lack of free content available	18.8
Age: from 45 to 54 years old	Existence of rights to protect them legally	17.1
Age: from 45 to 54 years old	Adequate means of payment	15.1
Age: from 45 to 54 years old	Price advantages compared to off-line content	22.1
Age: from 45 to 54 years old	Improved quality of premium content that free	22.4
Age: from 45 to 54 years old	Broadening choices content more easily available	18.4
Age: from 45 to 54 years old	Other reasons (eg to support the work of artists, etc.)	14.6
Age: from 45 to 54 years old	None. There would not be willing to pay in any case	64.6
Age: from 55 to 64 years old	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	1,156,010
Age: from 55 to 64 years old	Lack of free content available	12.2
Age: from 55 to 64 years old	Existence of rights to protect them legally	10.1
Age: from 55 to 64 years old	Adequate means of payment	12.8
Age: from 55 to 64 years old	Price advantages compared to off-line content	16.2
Age: from 55 to 64 years old	Improved quality of premium content that free	16.6
Age: from 55 to 64 years old	Broadening choices content more easily available	12.9
Age: from 55 to 64 years old	Other reasons (eg to support the work of artists, etc.)	10.1
Age: from 55 to 64 years old	None. There would not be willing to pay in any case	71.4
Age: from 65 to 74 years old	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	319,378
Age: from 65 to 74 years old	Lack of free content available	15.5
Age: from 65 to 74 years old	Existence of rights to protect them legally	10.0
Age: from 65 to 74 years old	Adequate means of payment	9.3
Age: from 65 to 74 years old	Price advantages compared to off-line content	12.2
Age: from 65 to 74 years old	Improved quality of premium content that free	19.0
Age: from 65 to 74 years old	Broadening choices content more easily available	13.1
Age: from 65 to 74 years old	Other reasons (eg to support the work of artists, etc.)	10.3
Age: from 65 to 74 years old	None. There would not be willing to pay in any case	70.5
Habitat: More than 100,000 inhabitants and provincial capitals	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	8,556,171
Habitat: More than 100,000 inhabitants and provincial capitals	Lack of free content available	19.0
Habitat: More than 100,000 inhabitants and provincial capitals	Existence of rights to protect them legally	16.5
Habitat: More than 100,000 inhabitants and provincial capitals	Adequate means of payment	17.3
Habitat: More than 100,000 inhabitants and provincial capitals	Price advantages compared to off-line content	24.6
Habitat: More than 100,000 inhabitants and provincial capitals	Improved quality of premium content that free	23.8
Habitat: More than 100,000 inhabitants and provincial capitals	Broadening choices content more easily available	20.3
Habitat: More than 100,000 inhabitants and provincial capitals	Other reasons (eg to support the work of artists, etc.)	15.4
Habitat: More than 100,000 inhabitants and provincial capitals	None. There would not be willing to pay in any case	60.0
Habitat: 50,000 to 100,000 inhabitants	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	1,848,044
Habitat: 50,000 to 100,000 inhabitants	Lack of free content available	20.4
Habitat: 50,000 to 100,000 inhabitants	Existence of rights to protect them legally	14.5
Habitat: 50,000 to 100,000 inhabitants	Adequate means of payment	16.0
Habitat: 50,000 to 100,000 inhabitants	Price advantages compared to off-line content	23.3
Habitat: 50,000 to 100,000 inhabitants	Improved quality of premium content that free	24.2
Habitat: 50,000 to 100,000 inhabitants	Broadening choices content more easily available	20.0
Habitat: 50,000 to 100,000 inhabitants	Other reasons (eg to support the work of artists, etc.)	15.5
Habitat: 50,000 to 100,000 inhabitants	None. There would not be willing to pay in any case	62.5
Habitat: 20,000 to 50,000 inhabitants	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	2,769,146
Habitat: 20,000 to 50,000 inhabitants	Lack of free content available	18.6
Habitat: 20,000 to 50,000 inhabitants	Existence of rights to protect them legally	15.8
Habitat: 20,000 to 50,000 inhabitants	Adequate means of payment	18.6
Habitat: 20,000 to 50,000 inhabitants	Price advantages compared to off-line content	24.1
Habitat: 20,000 to 50,000 inhabitants	Improved quality of premium content that free	24.8
Habitat: 20,000 to 50,000 inhabitants	Broadening choices content more easily available	20.1
Habitat: 20,000 to 50,000 inhabitants	Other reasons (eg to support the work of artists, etc.)	17.6
Habitat: 20,000 to 50,000 inhabitants	None. There would not be willing to pay in any case	61.4
Habitat: 10,000 to 20,000 inhabitants	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	1,979,687
Habitat: 10,000 to 20,000 inhabitants	Lack of free content available	23.7
Habitat: 10,000 to 20,000 inhabitants	Existence of rights to protect them legally	21.4
Habitat: 10,000 to 20,000 inhabitants	Adequate means of payment	23.1
Habitat: 10,000 to 20,000 inhabitants	Price advantages compared to off-line content	31.7
Habitat: 10,000 to 20,000 inhabitants	Improved quality of premium content that free	31.6
Habitat: 10,000 to 20,000 inhabitants	Broadening choices content more easily available	26.0
Habitat: 10,000 to 20,000 inhabitants	Other reasons (eg to support the work of artists, etc.)	19.1
Habitat: 10,000 to 20,000 inhabitants	None. There would not be willing to pay in any case	51.5
Habitat: Fewer than 10,000 inhabitants	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	3,259,720
Habitat: Fewer than 10,000 inhabitants	Lack of free content available	19.7
Habitat: Fewer than 10,000 inhabitants	Existence of rights to protect them legally	18.3
Habitat: Fewer than 10,000 inhabitants	Adequate means of payment	17.4
Habitat: Fewer than 10,000 inhabitants	Price advantages compared to off-line content	25.7
Habitat: Fewer than 10,000 inhabitants	Improved quality of premium content that free	22.9
Habitat: Fewer than 10,000 inhabitants	Broadening choices content more easily available	20.0
Habitat: Fewer than 10,000 inhabitants	Other reasons (eg to support the work of artists, etc.)	16.5
Habitat: Fewer than 10,000 inhabitants	None. There would not be willing to pay in any case	59.8
Household size: 1 member households	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	717,655
Household size: 1 member households	Lack of free content available	19.3
Household size: 1 member households	Existence of rights to protect them legally	14.6
Household size: 1 member households	Adequate means of payment	16.3
Household size: 1 member households	Price advantages compared to off-line content	25.5
Household size: 1 member households	Improved quality of premium content that free	24.6
Household size: 1 member households	Broadening choices content more easily available	21.1
Household size: 1 member households	Other reasons (eg to support the work of artists, etc.)	17.5
Household size: 1 member households	None. There would not be willing to pay in any case	59.2
Household size: Households with 2 members	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	3,280,271
Household size: Households with 2 members	Lack of free content available	20.8
Household size: Households with 2 members	Existence of rights to protect them legally	15.7
Household size: Households with 2 members	Adequate means of payment	18.2
Household size: Households with 2 members	Price advantages compared to off-line content	24.2
Household size: Households with 2 members	Improved quality of premium content that free	26.0
Household size: Households with 2 members	Broadening choices content more easily available	19.9
Household size: Households with 2 members	Other reasons (eg to support the work of artists, etc.)	15.3
Household size: Households with 2 members	None. There would not be willing to pay in any case	60.1
Household size: Households with 3 members	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	5,371,961
Household size: Households with 3 members	Lack of free content available	20.8
Household size: Households with 3 members	Existence of rights to protect them legally	17.2
Household size: Households with 3 members	Adequate means of payment	18.4
Household size: Households with 3 members	Price advantages compared to off-line content	25.7
Household size: Households with 3 members	Improved quality of premium content that free	25.0
Household size: Households with 3 members	Broadening choices content more easily available	21.7
Household size: Households with 3 members	Other reasons (eg to support the work of artists, etc.)	15.3
Household size: Households with 3 members	None. There would not be willing to pay in any case	58.4
Household size: Households with 4 members	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	6,259,439
Household size: Households with 4 members	Lack of free content available	19.1
Household size: Households with 4 members	Existence of rights to protect them legally	17.3
Household size: Households with 4 members	Adequate means of payment	17.3
Household size: Households with 4 members	Price advantages compared to off-line content	24.8
Household size: Households with 4 members	Improved quality of premium content that free	23.4
Household size: Households with 4 members	Broadening choices content more easily available	20.1
Household size: Households with 4 members	Other reasons (eg to support the work of artists, etc.)	16.5
Household size: Households with 4 members	None. There would not be willing to pay in any case	59.9
Household size: Households with 5 members or more	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	2,783,442
Household size: Households with 5 members or more	Lack of free content available	17.9
Household size: Households with 5 members or more	Existence of rights to protect them legally	18.3
Household size: Households with 5 members or more	Adequate means of payment	19.0
Household size: Households with 5 members or more	Price advantages compared to off-line content	27.3
Household size: Households with 5 members or more	Improved quality of premium content that free	25.3
Household size: Households with 5 members or more	Broadening choices content more easily available	21.8
Household size: Households with 5 members or more	Other reasons (eg to support the work of artists, etc.)	18.9
Household size: Households with 5 members or more	None. There would not be willing to pay in any case	59.9
Spanish Nationality	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	17,265,878
Spanish Nationality	Lack of free content available	19.9
Spanish Nationality	Existence of rights to protect them legally	17.0
Spanish Nationality	Adequate means of payment	17.9
Spanish Nationality	Price advantages compared to off-line content	25.5
Spanish Nationality	Improved quality of premium content that free	24.5
Spanish Nationality	Broadening choices content more easily available	20.8
Spanish Nationality	Other reasons (eg to support the work of artists, etc.)	16.2
Spanish Nationality	None. There would not be willing to pay in any case	59.6
Foreign Nationality	Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.)	1,146,890
Foreign Nationality	Lack of free content available	17.0
Foreign Nationality	Existence of rights to protect them legally	18.5
Foreign Nationality	Adequate means of payment	19.2
Foreign Nationality	Price advantages compared to off-line content	22.8
Foreign Nationality	Improved quality of premium content that free	27.4
Foreign Nationality	Broadening choices content more easily available	21.2
Foreign Nationality	Other reasons (eg to support the work of artists, etc.)	18.1
Foreign Nationality	None. There would not be willing to pay in any case	58.4