Socio-economic characteristics	Reasons why they would pay for audiovisual content	Total
Total Persons	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	18,412,767
Total Persons	Lack of free content available	19.7
Total Persons	Existence of rights to protect them legally	17.1
Total Persons	Adequate means of payment	18.0
Total Persons	Price advantages compared to off-line content	25.4
Total Persons	Improved quality of premium content that free	24.7
Total Persons	Broadening choices content more easily available	20.8
Total Persons	Other reasons (eg to support the work of artists, etc.)	16.3
Total Persons	None. There would not be willing to pay in any case	59.5
Finished studies: Illiterate	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	2,259
Finished studies: Illiterate	Lack of free content available	0.0
Finished studies: Illiterate	Existence of rights to protect them legally	0.0
Finished studies: Illiterate	Adequate means of payment	0.0
Finished studies: Illiterate	Price advantages compared to off-line content	0.0
Finished studies: Illiterate	Improved quality of premium content that free	0.0
Finished studies: Illiterate	Broadening choices content more easily available	0.0
Finished studies: Illiterate	Other reasons (eg to support the work of artists, etc.)	0.0
Finished studies: Illiterate	None. There would not be willing to pay in any case	100.0
Finished studies: Primary Education	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	1,094,842
Finished studies: Primary Education	Lack of free content available	13.6
Finished studies: Primary Education	Existence of rights to protect them legally	14.0
Finished studies: Primary Education	Adequate means of payment	14.2
Finished studies: Primary Education	Price advantages compared to off-line content	18.3
Finished studies: Primary Education	Improved quality of premium content that free	17.9
Finished studies: Primary Education	Broadening choices content more easily available	15.5
Finished studies: Primary Education	Other reasons (eg to support the work of artists, etc.)	15.6
Finished studies: Primary Education	None. There would not be willing to pay in any case	66.9
Finished studies: First stage of Secondary Education	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	4,231,795
Finished studies: First stage of Secondary Education	Lack of free content available	17.9
Finished studies: First stage of Secondary Education	Existence of rights to protect them legally	17.1
Finished studies: First stage of Secondary Education	Adequate means of payment	17.6
Finished studies: First stage of Secondary Education	Price advantages compared to off-line content	22.9
Finished studies: First stage of Secondary Education	Improved quality of premium content that free	23.9
Finished studies: First stage of Secondary Education	Broadening choices content more easily available	19.8
Finished studies: First stage of Secondary Education	Other reasons (eg to support the work of artists, etc.)	18.5
Finished studies: First stage of Secondary Education	None. There would not be willing to pay in any case	62.1
Finished studies: Second stage of Secondary Education	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	5,175,092
Finished studies: Second stage of Secondary Education	Lack of free content available	18.1
Finished studies: Second stage of Secondary Education	Existence of rights to protect them legally	15.8
Finished studies: Second stage of Secondary Education	Adequate means of payment	16.9
Finished studies: Second stage of Secondary Education	Price advantages compared to off-line content	24.3
Finished studies: Second stage of Secondary Education	Improved quality of premium content that free	24.2
Finished studies: Second stage of Secondary Education	Broadening choices content more easily available	19.8
Finished studies: Second stage of Secondary Education	Other reasons (eg to support the work of artists, etc.)	14.9
Finished studies: Second stage of Secondary Education	None. There would not be willing to pay in any case	60.5
Finished studies: Advanced Level Vocational Training	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	2,452,729
Finished studies: Advanced Level Vocational Training	Lack of free content available	23.8
Finished studies: Advanced Level Vocational Training	Existence of rights to protect them legally	20.4
Finished studies: Advanced Level Vocational Training	Adequate means of payment	22.4
Finished studies: Advanced Level Vocational Training	Price advantages compared to off-line content	30.0
Finished studies: Advanced Level Vocational Training	Improved quality of premium content that free	26.4
Finished studies: Advanced Level Vocational Training	Broadening choices content more easily available	22.4
Finished studies: Advanced Level Vocational Training	Other reasons (eg to support the work of artists, etc.)	18.0
Finished studies: Advanced Level Vocational Training	None. There would not be willing to pay in any case	54.9
Finished studies: Higher Education	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	5,443,850
Finished studies: Higher Education	Lack of free content available	22.1
Finished studies: Higher Education	Existence of rights to protect them legally	17.3
Finished studies: Higher Education	Adequate means of payment	18.2
Finished studies: Higher Education	Price advantages compared to off-line content	27.7
Finished studies: Higher Education	Improved quality of premium content that free	26.3
Finished studies: Higher Education	Broadening choices content more easily available	22.9
Finished studies: Higher Education	Other reasons (eg to support the work of artists, etc.)	15.4
Finished studies: Higher Education	None. There would not be willing to pay in any case	57.1
Finished studies: Others	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	12,200
Finished studies: Others	Lack of free content available	0.0
Finished studies: Others	Existence of rights to protect them legally	0.0
Finished studies: Others	Adequate means of payment	0.0
Finished studies: Others	Price advantages compared to off-line content	0.0
Finished studies: Others	Improved quality of premium content that free	0.0
Finished studies: Others	Broadening choices content more easily available	0.0
Finished studies: Others	Other reasons (eg to support the work of artists, etc.)	0.0
Finished studies: Others	None. There would not be willing to pay in any case	100.0
Employment situation: Employed active persons	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	13,278,629
Employment situation: Employed active persons	Lack of free content available	19.9
Employment situation: Employed active persons	Existence of rights to protect them legally	17.2
Employment situation: Employed active persons	Adequate means of payment	18.5
Employment situation: Employed active persons	Price advantages compared to off-line content	25.6
Employment situation: Employed active persons	Improved quality of premium content that free	24.7
Employment situation: Employed active persons	Broadening choices content more easily available	21.0
Employment situation: Employed active persons	Other reasons (eg to support the work of artists, etc.)	16.4
Employment situation: Employed active persons	None. There would not be willing to pay in any case	59.6
Employment situation: Unemployed active persons	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	1,166,065
Employment situation: Unemployed active persons	Lack of free content available	22.9
Employment situation: Unemployed active persons	Existence of rights to protect them legally	20.2
Employment situation: Unemployed active persons	Adequate means of payment	20.4
Employment situation: Unemployed active persons	Price advantages compared to off-line content	27.3
Employment situation: Unemployed active persons	Improved quality of premium content that free	25.8
Employment situation: Unemployed active persons	Broadening choices content more easily available	21.4
Employment situation: Unemployed active persons	Other reasons (eg to support the work of artists, etc.)	17.2
Employment situation: Unemployed active persons	None. There would not be willing to pay in any case	58.0
Employment situation: Inactive persons: Students	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	2,283,099
Employment situation: Inactive persons: Students	Lack of free content available	21.1
Employment situation: Inactive persons: Students	Existence of rights to protect them legally	17.4
Employment situation: Inactive persons: Students	Adequate means of payment	17.7
Employment situation: Inactive persons: Students	Price advantages compared to off-line content	27.4
Employment situation: Inactive persons: Students	Improved quality of premium content that free	27.5
Employment situation: Inactive persons: Students	Broadening choices content more easily available	23.4
Employment situation: Inactive persons: Students	Other reasons (eg to support the work of artists, etc.)	18.1
Employment situation: Inactive persons: Students	None. There would not be willing to pay in any case	54.9
Employment situation: Inactive persons: Homemakers	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	774,944
Employment situation: Inactive persons: Homemakers	Lack of free content available	12.2
Employment situation: Inactive persons: Homemakers	Existence of rights to protect them legally	14.2
Employment situation: Inactive persons: Homemakers	Adequate means of payment	10.7
Employment situation: Inactive persons: Homemakers	Price advantages compared to off-line content	18.6
Employment situation: Inactive persons: Homemakers	Improved quality of premium content that free	18.8
Employment situation: Inactive persons: Homemakers	Broadening choices content more easily available	15.1
Employment situation: Inactive persons: Homemakers	Other reasons (eg to support the work of artists, etc.)	12.9
Employment situation: Inactive persons: Homemakers	None. There would not be willing to pay in any case	70.2
Employment situation: Inactive persons: Pensioners	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	550,427
Employment situation: Inactive persons: Pensioners	Lack of free content available	16.3
Employment situation: Inactive persons: Pensioners	Existence of rights to protect them legally	11.7
Employment situation: Inactive persons: Pensioners	Adequate means of payment	15.4
Employment situation: Inactive persons: Pensioners	Price advantages compared to off-line content	19.6
Employment situation: Inactive persons: Pensioners	Improved quality of premium content that free	22.6
Employment situation: Inactive persons: Pensioners	Broadening choices content more easily available	16.4
Employment situation: Inactive persons: Pensioners	Other reasons (eg to support the work of artists, etc.)	11.2
Employment situation: Inactive persons: Pensioners	None. There would not be willing to pay in any case	65.8
Employment situation: Another employment situation	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	359,603
Employment situation: Another employment situation	Lack of free content available	17.2
Employment situation: Another employment situation	Existence of rights to protect them legally	13.9
Employment situation: Another employment situation	Adequate means of payment	13.7
Employment situation: Another employment situation	Price advantages compared to off-line content	20.5
Employment situation: Another employment situation	Improved quality of premium content that free	19.5
Employment situation: Another employment situation	Broadening choices content more easily available	12.4
Employment situation: Another employment situation	Other reasons (eg to support the work of artists, etc.)	14.4
Employment situation: Another employment situation	None. There would not be willing to pay in any case	59.3
Professional situation (in main work): Workers employed by others	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	11,209,747
Professional situation (in main work): Workers employed by others	Lack of free content available	20.2
Professional situation (in main work): Workers employed by others	Existence of rights to protect them legally	17.2
Professional situation (in main work): Workers employed by others	Adequate means of payment	18.8
Professional situation (in main work): Workers employed by others	Price advantages compared to off-line content	26.2
Professional situation (in main work): Workers employed by others	Improved quality of premium content that free	24.3
Professional situation (in main work): Workers employed by others	Broadening choices content more easily available	21.0
Professional situation (in main work): Workers employed by others	Other reasons (eg to support the work of artists, etc.)	16.1
Professional situation (in main work): Workers employed by others	None. There would not be willing to pay in any case	59.2
Professional situation (in main work): Self-employed or freelance workers	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	2,068,882
Professional situation (in main work): Self-employed or freelance workers	Lack of free content available	18.1
Professional situation (in main work): Self-employed or freelance workers	Existence of rights to protect them legally	17.4
Professional situation (in main work): Self-employed or freelance workers	Adequate means of payment	16.9
Professional situation (in main work): Self-employed or freelance workers	Price advantages compared to off-line content	22.1
Professional situation (in main work): Self-employed or freelance workers	Improved quality of premium content that free	26.3
Professional situation (in main work): Self-employed or freelance workers	Broadening choices content more easily available	21.0
Professional situation (in main work): Self-employed or freelance workers	Other reasons (eg to support the work of artists, etc.)	18.0
Professional situation (in main work): Self-employed or freelance workers	None. There would not be willing to pay in any case	61.3
Main occupation: Manual	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	3,905,101
Main occupation: Manual	Lack of free content available	20.5
Main occupation: Manual	Existence of rights to protect them legally	18.1
Main occupation: Manual	Adequate means of payment	20.6
Main occupation: Manual	Price advantages compared to off-line content	26.2
Main occupation: Manual	Improved quality of premium content that free	27.3
Main occupation: Manual	Broadening choices content more easily available	22.6
Main occupation: Manual	Other reasons (eg to support the work of artists, etc.)	19.3
Main occupation: Manual	None. There would not be willing to pay in any case	57.8
Main occupation: Non-manual	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	9,373,528
Main occupation: Non-manual	Lack of free content available	19.6
Main occupation: Non-manual	Existence of rights to protect them legally	16.8
Main occupation: Non-manual	Adequate means of payment	17.6
Main occupation: Non-manual	Price advantages compared to off-line content	25.3
Main occupation: Non-manual	Improved quality of premium content that free	23.6
Main occupation: Non-manual	Broadening choices content more easily available	20.4
Main occupation: Non-manual	Other reasons (eg to support the work of artists, etc.)	15.2
Main occupation: Non-manual	None. There would not be willing to pay in any case	60.3
Main occupation: ICT workers	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	584,951
Main occupation: ICT workers	Lack of free content available	29.1
Main occupation: ICT workers	Existence of rights to protect them legally	20.2
Main occupation: ICT workers	Adequate means of payment	25.8
Main occupation: ICT workers	Price advantages compared to off-line content	39.4
Main occupation: ICT workers	Improved quality of premium content that free	37.3
Main occupation: ICT workers	Broadening choices content more easily available	28.0
Main occupation: ICT workers	Other reasons (eg to support the work of artists, etc.)	19.6
Main occupation: ICT workers	None. There would not be willing to pay in any case	41.1
Main occupation: Other workers	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	12,693,678
Main occupation: Other workers	Lack of free content available	19.4
Main occupation: Other workers	Existence of rights to protect them legally	17.1
Main occupation: Other workers	Adequate means of payment	18.2
Main occupation: Other workers	Price advantages compared to off-line content	25.0
Main occupation: Other workers	Improved quality of premium content that free	24.1
Main occupation: Other workers	Broadening choices content more easily available	20.7
Main occupation: Other workers	Other reasons (eg to support the work of artists, etc.)	16.3
Main occupation: Other workers	None. There would not be willing to pay in any case	60.4
Net household monthly income: less than 1,100 euros	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	1,285,755
Net household monthly income: less than 1,100 euros	Lack of free content available	18.8
Net household monthly income: less than 1,100 euros	Existence of rights to protect them legally	15.4
Net household monthly income: less than 1,100 euros	Adequate means of payment	19.2
Net household monthly income: less than 1,100 euros	Price advantages compared to off-line content	23.2
Net household monthly income: less than 1,100 euros	Improved quality of premium content that free	23.7
Net household monthly income: less than 1,100 euros	Broadening choices content more easily available	20.4
Net household monthly income: less than 1,100 euros	Other reasons (eg to support the work of artists, etc.)	15.7
Net household monthly income: less than 1,100 euros	None. There would not be willing to pay in any case	58.1
Net household monthly income: 1,100 to 1,800 euros	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	4,276,678
Net household monthly income: 1,100 to 1,800 euros	Lack of free content available	20.2
Net household monthly income: 1,100 to 1,800 euros	Existence of rights to protect them legally	18.8
Net household monthly income: 1,100 to 1,800 euros	Adequate means of payment	19.1
Net household monthly income: 1,100 to 1,800 euros	Price advantages compared to off-line content	27.1
Net household monthly income: 1,100 to 1,800 euros	Improved quality of premium content that free	25.8
Net household monthly income: 1,100 to 1,800 euros	Broadening choices content more easily available	21.2
Net household monthly income: 1,100 to 1,800 euros	Other reasons (eg to support the work of artists, etc.)	19.2
Net household monthly income: 1,100 to 1,800 euros	None. There would not be willing to pay in any case	57.6
Net household monthly income: 1,800 to 2,700 euros	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	4,210,416
Net household monthly income: 1,800 to 2,700 euros	Lack of free content available	23.1
Net household monthly income: 1,800 to 2,700 euros	Existence of rights to protect them legally	19.6
Net household monthly income: 1,800 to 2,700 euros	Adequate means of payment	20.7
Net household monthly income: 1,800 to 2,700 euros	Price advantages compared to off-line content	28.4
Net household monthly income: 1,800 to 2,700 euros	Improved quality of premium content that free	27.1
Net household monthly income: 1,800 to 2,700 euros	Broadening choices content more easily available	23.5
Net household monthly income: 1,800 to 2,700 euros	Other reasons (eg to support the work of artists, etc.)	18.3
Net household monthly income: 1,800 to 2,700 euros	None. There would not be willing to pay in any case	57.2
Net household monthly income: more than 2,700 euros	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	3,698,050
Net household monthly income: more than 2,700 euros	Lack of free content available	21.3
Net household monthly income: more than 2,700 euros	Existence of rights to protect them legally	19.3
Net household monthly income: more than 2,700 euros	Adequate means of payment	21.0
Net household monthly income: more than 2,700 euros	Price advantages compared to off-line content	30.4
Net household monthly income: more than 2,700 euros	Improved quality of premium content that free	29.2
Net household monthly income: more than 2,700 euros	Broadening choices content more easily available	26.4
Net household monthly income: more than 2,700 euros	Other reasons (eg to support the work of artists, etc.)	17.0
Net household monthly income: more than 2,700 euros	None. There would not be willing to pay in any case	54.1
Net household monthly income:  DK/DA	Users in the last three months have not paid for audiovisual content over Internet (music, movies, videos, etc.)	4,941,868
Net household monthly income:  DK/DA	Lack of free content available	15.5
Net household monthly income:  DK/DA	Existence of rights to protect them legally	12.1
Net household monthly income:  DK/DA	Adequate means of payment	12.2
Net household monthly income:  DK/DA	Price advantages compared to off-line content	18.0
Net household monthly income:  DK/DA	Improved quality of premium content that free	18.4
Net household monthly income:  DK/DA	Broadening choices content more easily available	14.1
Net household monthly income:  DK/DA	Other reasons (eg to support the work of artists, etc.)	11.8
Net household monthly income:  DK/DA	None. There would not be willing to pay in any case	67.6