Demographic characteristics	Type of product	Total
Total Persons	Total number of persons who have purchased via the Internet in the last 12 months	6,753,066
Total Persons	Food products	8.8
Total Persons	Household goods (furniture, toys, etc.)	13.3
Total Persons	Films, music	12.5
Total Persons	Books, magazines, newspapers, online informative material	20.6
Total Persons	Sporting goods, clothing	19.4
Total Persons	Software and updating programs (including computer games and videoconsoles)	13.0
Total Persons	Computer equipment (computers and accessories)	14.7
Total Persons	Electronic equipment (for example, cameras)	16.7
Total Persons	Purchase of shares, financial services or insurance	6.9
Total Persons	Travel and tourism accomodations	60.4
Total Persons	Tickets to entertainment (cinema, theatre, concerts,...)	35.9
Total Persons	Lotteries or gambling	4.0
Total Persons	Other products or services	14.1
Sex: Male	Total number of persons who have purchased via the Internet in the last 12 months	3,927,166
Sex: Male	Food products	7.8
Sex: Male	Household goods (furniture, toys, etc.)	14.3
Sex: Male	Films, music	15.5
Sex: Male	Books, magazines, newspapers, online informative material	21.7
Sex: Male	Sporting goods, clothing	20.6
Sex: Male	Software and updating programs (including computer games and videoconsoles)	17.8
Sex: Male	Computer equipment (computers and accessories)	19.1
Sex: Male	Electronic equipment (for example, cameras)	21.9
Sex: Male	Purchase of shares, financial services or insurance	9.3
Sex: Male	Travel and tourism accomodations	58.2
Sex: Male	Tickets to entertainment (cinema, theatre, concerts,...)	36.1
Sex: Male	Lotteries or gambling	4.7
Sex: Male	Other products or services	15.2
Sex: Female	Total number of persons who have purchased via the Internet in the last 12 months	2,825,900
Sex: Female	Food products	10.0
Sex: Female	Household goods (furniture, toys, etc.)	11.9
Sex: Female	Films, music	8.2
Sex: Female	Books, magazines, newspapers, online informative material	19.0
Sex: Female	Sporting goods, clothing	17.6
Sex: Female	Software and updating programs (including computer games and videoconsoles)	6.4
Sex: Female	Computer equipment (computers and accessories)	8.6
Sex: Female	Electronic equipment (for example, cameras)	9.4
Sex: Female	Purchase of shares, financial services or insurance	3.6
Sex: Female	Travel and tourism accomodations	63.5
Sex: Female	Tickets to entertainment (cinema, theatre, concerts,...)	35.7
Sex: Female	Lotteries or gambling	3.0
Sex: Female	Other products or services	12.5
Age: from 16 to 24 years old	Total number of persons who have purchased via the Internet in the last 12 months	1,194,654
Age: from 16 to 24 years old	Food products	2.6
Age: from 16 to 24 years old	Household goods (furniture, toys, etc.)	7.1
Age: from 16 to 24 years old	Films, music	15.0
Age: from 16 to 24 years old	Books, magazines, newspapers, online informative material	15.1
Age: from 16 to 24 years old	Sporting goods, clothing	25.0
Age: from 16 to 24 years old	Software and updating programs (including computer games and videoconsoles)	12.5
Age: from 16 to 24 years old	Computer equipment (computers and accessories)	17.2
Age: from 16 to 24 years old	Electronic equipment (for example, cameras)	17.7
Age: from 16 to 24 years old	Purchase of shares, financial services or insurance	2.1
Age: from 16 to 24 years old	Travel and tourism accomodations	44.7
Age: from 16 to 24 years old	Tickets to entertainment (cinema, theatre, concerts,...)	29.5
Age: from 16 to 24 years old	Lotteries or gambling	4.1
Age: from 16 to 24 years old	Other products or services	13.8
Age: from 25 to 34 years old	Total number of persons who have purchased via the Internet in the last 12 months	2,493,876
Age: from 25 to 34 years old	Food products	7.8
Age: from 25 to 34 years old	Household goods (furniture, toys, etc.)	13.8
Age: from 25 to 34 years old	Films, music	15.7
Age: from 25 to 34 years old	Books, magazines, newspapers, online informative material	23.7
Age: from 25 to 34 years old	Sporting goods, clothing	22.3
Age: from 25 to 34 years old	Software and updating programs (including computer games and videoconsoles)	12.6
Age: from 25 to 34 years old	Computer equipment (computers and accessories)	16.8
Age: from 25 to 34 years old	Electronic equipment (for example, cameras)	17.5
Age: from 25 to 34 years old	Purchase of shares, financial services or insurance	6.2
Age: from 25 to 34 years old	Travel and tourism accomodations	65.3
Age: from 25 to 34 years old	Tickets to entertainment (cinema, theatre, concerts,...)	40.3
Age: from 25 to 34 years old	Lotteries or gambling	4.6
Age: from 25 to 34 years old	Other products or services	15.3
Age: from 35 to 44 years old	Total number of persons who have purchased via the Internet in the last 12 months	1,636,398
Age: from 35 to 44 years old	Food products	11.3
Age: from 35 to 44 years old	Household goods (furniture, toys, etc.)	18.3
Age: from 35 to 44 years old	Films, music	9.0
Age: from 35 to 44 years old	Books, magazines, newspapers, online informative material	20.8
Age: from 35 to 44 years old	Sporting goods, clothing	17.2
Age: from 35 to 44 years old	Software and updating programs (including computer games and videoconsoles)	15.0
Age: from 35 to 44 years old	Computer equipment (computers and accessories)	14.3
Age: from 35 to 44 years old	Electronic equipment (for example, cameras)	17.2
Age: from 35 to 44 years old	Purchase of shares, financial services or insurance	11.1
Age: from 35 to 44 years old	Travel and tourism accomodations	59.8
Age: from 35 to 44 years old	Tickets to entertainment (cinema, theatre, concerts,...)	34.1
Age: from 35 to 44 years old	Lotteries or gambling	4.6
Age: from 35 to 44 years old	Other products or services	15.0
Age: from 45 to 54 years old	Total number of persons who have purchased via the Internet in the last 12 months	1,016,388
Age: from 45 to 54 years old	Food products	11.6
Age: from 45 to 54 years old	Household goods (furniture, toys, etc.)	10.2
Age: from 45 to 54 years old	Films, music	8.1
Age: from 45 to 54 years old	Books, magazines, newspapers, online informative material	19.4
Age: from 45 to 54 years old	Sporting goods, clothing	14.2
Age: from 45 to 54 years old	Software and updating programs (including computer games and videoconsoles)	12.3
Age: from 45 to 54 years old	Computer equipment (computers and accessories)	9.7
Age: from 45 to 54 years old	Electronic equipment (for example, cameras)	14.6
Age: from 45 to 54 years old	Purchase of shares, financial services or insurance	6.7
Age: from 45 to 54 years old	Travel and tourism accomodations	66.4
Age: from 45 to 54 years old	Tickets to entertainment (cinema, theatre, concerts,...)	36.7
Age: from 45 to 54 years old	Lotteries or gambling	2.9
Age: from 45 to 54 years old	Other products or services	11.9
Age: from 55 to 64 years old	Total number of persons who have purchased via the Internet in the last 12 months	346,886
Age: from 55 to 64 years old	Food products	13.1
Age: from 55 to 64 years old	Household goods (furniture, toys, etc.)	15.6
Age: from 55 to 64 years old	Films, music	8.7
Age: from 55 to 64 years old	Books, magazines, newspapers, online informative material	18.8
Age: from 55 to 64 years old	Sporting goods, clothing	7.1
Age: from 55 to 64 years old	Software and updating programs (including computer games and videoconsoles)	11.0
Age: from 55 to 64 years old	Computer equipment (computers and accessories)	9.1
Age: from 55 to 64 years old	Electronic equipment (for example, cameras)	12.0
Age: from 55 to 64 years old	Purchase of shares, financial services or insurance	9.2
Age: from 55 to 64 years old	Travel and tourism accomodations	63.6
Age: from 55 to 64 years old	Tickets to entertainment (cinema, theatre, concerts,...)	32.0
Age: from 55 to 64 years old	Lotteries or gambling	0.1
Age: from 55 to 64 years old	Other products or services	8.6
Age: from 65 to 74 years old	Total number of persons who have purchased via the Internet in the last 12 months	64,864
Age: from 65 to 74 years old	Food products	25.8
Age: from 65 to 74 years old	Household goods (furniture, toys, etc.)	20.0
Age: from 65 to 74 years old	Films, music	19.5
Age: from 65 to 74 years old	Books, magazines, newspapers, online informative material	25.4
Age: from 65 to 74 years old	Sporting goods, clothing	3.0
Age: from 65 to 74 years old	Software and updating programs (including computer games and videoconsoles)	13.1
Age: from 65 to 74 years old	Computer equipment (computers and accessories)	6.2
Age: from 65 to 74 years old	Electronic equipment (for example, cameras)	13.7
Age: from 65 to 74 years old	Purchase of shares, financial services or insurance	12.0
Age: from 65 to 74 years old	Travel and tourism accomodations	71.5
Age: from 65 to 74 years old	Tickets to entertainment (cinema, theatre, concerts,...)	40.3
Age: from 65 to 74 years old	Lotteries or gambling	5.0
Age: from 65 to 74 years old	Other products or services	13.4
Habitat: More than 100,000 inhabitants and provincial capitals	Total number of persons who have purchased via the Internet in the last 12 months	3,454,223
Habitat: More than 100,000 inhabitants and provincial capitals	Food products	10.5
Habitat: More than 100,000 inhabitants and provincial capitals	Household goods (furniture, toys, etc.)	12.4
Habitat: More than 100,000 inhabitants and provincial capitals	Films, music	13.1
Habitat: More than 100,000 inhabitants and provincial capitals	Books, magazines, newspapers, online informative material	20.7
Habitat: More than 100,000 inhabitants and provincial capitals	Sporting goods, clothing	17.9
Habitat: More than 100,000 inhabitants and provincial capitals	Software and updating programs (including computer games and videoconsoles)	13.8
Habitat: More than 100,000 inhabitants and provincial capitals	Computer equipment (computers and accessories)	14.0
Habitat: More than 100,000 inhabitants and provincial capitals	Electronic equipment (for example, cameras)	15.5
Habitat: More than 100,000 inhabitants and provincial capitals	Purchase of shares, financial services or insurance	7.4
Habitat: More than 100,000 inhabitants and provincial capitals	Travel and tourism accomodations	65.8
Habitat: More than 100,000 inhabitants and provincial capitals	Tickets to entertainment (cinema, theatre, concerts,...)	40.9
Habitat: More than 100,000 inhabitants and provincial capitals	Lotteries or gambling	2.9
Habitat: More than 100,000 inhabitants and provincial capitals	Other products or services	13.9
Habitat: 50,000 to 100,000 inhabitants	Total number of persons who have purchased via the Internet in the last 12 months	666,965
Habitat: 50,000 to 100,000 inhabitants	Food products	9.9
Habitat: 50,000 to 100,000 inhabitants	Household goods (furniture, toys, etc.)	16.1
Habitat: 50,000 to 100,000 inhabitants	Films, music	13.4
Habitat: 50,000 to 100,000 inhabitants	Books, magazines, newspapers, online informative material	21.6
Habitat: 50,000 to 100,000 inhabitants	Sporting goods, clothing	23.1
Habitat: 50,000 to 100,000 inhabitants	Software and updating programs (including computer games and videoconsoles)	16.8
Habitat: 50,000 to 100,000 inhabitants	Computer equipment (computers and accessories)	19.9
Habitat: 50,000 to 100,000 inhabitants	Electronic equipment (for example, cameras)	14.8
Habitat: 50,000 to 100,000 inhabitants	Purchase of shares, financial services or insurance	7.7
Habitat: 50,000 to 100,000 inhabitants	Travel and tourism accomodations	59.3
Habitat: 50,000 to 100,000 inhabitants	Tickets to entertainment (cinema, theatre, concerts,...)	41.2
Habitat: 50,000 to 100,000 inhabitants	Lotteries or gambling	6.2
Habitat: 50,000 to 100,000 inhabitants	Other products or services	14.1
Habitat: 20,000 to 50,000 inhabitants	Total number of persons who have purchased via the Internet in the last 12 months	888,010
Habitat: 20,000 to 50,000 inhabitants	Food products	4.7
Habitat: 20,000 to 50,000 inhabitants	Household goods (furniture, toys, etc.)	11.9
Habitat: 20,000 to 50,000 inhabitants	Films, music	9.4
Habitat: 20,000 to 50,000 inhabitants	Books, magazines, newspapers, online informative material	19.7
Habitat: 20,000 to 50,000 inhabitants	Sporting goods, clothing	21.3
Habitat: 20,000 to 50,000 inhabitants	Software and updating programs (including computer games and videoconsoles)	11.4
Habitat: 20,000 to 50,000 inhabitants	Computer equipment (computers and accessories)	14.2
Habitat: 20,000 to 50,000 inhabitants	Electronic equipment (for example, cameras)	18.7
Habitat: 20,000 to 50,000 inhabitants	Purchase of shares, financial services or insurance	8.6
Habitat: 20,000 to 50,000 inhabitants	Travel and tourism accomodations	59.5
Habitat: 20,000 to 50,000 inhabitants	Tickets to entertainment (cinema, theatre, concerts,...)	28.8
Habitat: 20,000 to 50,000 inhabitants	Lotteries or gambling	4.2
Habitat: 20,000 to 50,000 inhabitants	Other products or services	14.2
Habitat: 10,000 to 20,000 inhabitants	Total number of persons who have purchased via the Internet in the last 12 months	717,359
Habitat: 10,000 to 20,000 inhabitants	Food products	6.6
Habitat: 10,000 to 20,000 inhabitants	Household goods (furniture, toys, etc.)	12.6
Habitat: 10,000 to 20,000 inhabitants	Films, music	10.6
Habitat: 10,000 to 20,000 inhabitants	Books, magazines, newspapers, online informative material	20.0
Habitat: 10,000 to 20,000 inhabitants	Sporting goods, clothing	15.6
Habitat: 10,000 to 20,000 inhabitants	Software and updating programs (including computer games and videoconsoles)	8.5
Habitat: 10,000 to 20,000 inhabitants	Computer equipment (computers and accessories)	11.2
Habitat: 10,000 to 20,000 inhabitants	Electronic equipment (for example, cameras)	20.3
Habitat: 10,000 to 20,000 inhabitants	Purchase of shares, financial services or insurance	4.0
Habitat: 10,000 to 20,000 inhabitants	Travel and tourism accomodations	52.1
Habitat: 10,000 to 20,000 inhabitants	Tickets to entertainment (cinema, theatre, concerts,...)	28.0
Habitat: 10,000 to 20,000 inhabitants	Lotteries or gambling	5.5
Habitat: 10,000 to 20,000 inhabitants	Other products or services	13.8
Habitat: Fewer than 10,000 inhabitants	Total number of persons who have purchased via the Internet in the last 12 months	1,026,509
Habitat: Fewer than 10,000 inhabitants	Food products	7.1
Habitat: Fewer than 10,000 inhabitants	Household goods (furniture, toys, etc.)	16.2
Habitat: Fewer than 10,000 inhabitants	Films, music	13.9
Habitat: Fewer than 10,000 inhabitants	Books, magazines, newspapers, online informative material	20.8
Habitat: Fewer than 10,000 inhabitants	Sporting goods, clothing	22.8
Habitat: Fewer than 10,000 inhabitants	Software and updating programs (including computer games and videoconsoles)	12.7
Habitat: Fewer than 10,000 inhabitants	Computer equipment (computers and accessories)	16.4
Habitat: Fewer than 10,000 inhabitants	Electronic equipment (for example, cameras)	17.9
Habitat: Fewer than 10,000 inhabitants	Purchase of shares, financial services or insurance	5.5
Habitat: Fewer than 10,000 inhabitants	Travel and tourism accomodations	49.8
Habitat: Fewer than 10,000 inhabitants	Tickets to entertainment (cinema, theatre, concerts,...)	27.6
Habitat: Fewer than 10,000 inhabitants	Lotteries or gambling	5.3
Habitat: Fewer than 10,000 inhabitants	Other products or services	14.7
Household size: 1 member households	Total number of persons who have purchased via the Internet in the last 12 months	328,318
Household size: 1 member households	Food products	10.1
Household size: 1 member households	Household goods (furniture, toys, etc.)	15.4
Household size: 1 member households	Films, music	14.0
Household size: 1 member households	Books, magazines, newspapers, online informative material	24.7
Household size: 1 member households	Sporting goods, clothing	20.2
Household size: 1 member households	Software and updating programs (including computer games and videoconsoles)	15.1
Household size: 1 member households	Computer equipment (computers and accessories)	10.1
Household size: 1 member households	Electronic equipment (for example, cameras)	11.6
Household size: 1 member households	Purchase of shares, financial services or insurance	8.8
Household size: 1 member households	Travel and tourism accomodations	70.2
Household size: 1 member households	Tickets to entertainment (cinema, theatre, concerts,...)	37.4
Household size: 1 member households	Lotteries or gambling	3.9
Household size: 1 member households	Other products or services	13.0
Household size: Households with 2 members	Total number of persons who have purchased via the Internet in the last 12 months	1,393,001
Household size: Households with 2 members	Food products	9.6
Household size: Households with 2 members	Household goods (furniture, toys, etc.)	16.1
Household size: Households with 2 members	Films, music	11.2
Household size: Households with 2 members	Books, magazines, newspapers, online informative material	19.6
Household size: Households with 2 members	Sporting goods, clothing	15.9
Household size: Households with 2 members	Software and updating programs (including computer games and videoconsoles)	11.5
Household size: Households with 2 members	Computer equipment (computers and accessories)	13.5
Household size: Households with 2 members	Electronic equipment (for example, cameras)	15.1
Household size: Households with 2 members	Purchase of shares, financial services or insurance	7.8
Household size: Households with 2 members	Travel and tourism accomodations	70.4
Household size: Households with 2 members	Tickets to entertainment (cinema, theatre, concerts,...)	38.1
Household size: Households with 2 members	Lotteries or gambling	4.7
Household size: Households with 2 members	Other products or services	13.3
Household size: Households with 3 members	Total number of persons who have purchased via the Internet in the last 12 months	1,916,992
Household size: Households with 3 members	Food products	7.4
Household size: Households with 3 members	Household goods (furniture, toys, etc.)	13.9
Household size: Households with 3 members	Films, music	13.0
Household size: Households with 3 members	Books, magazines, newspapers, online informative material	24.7
Household size: Households with 3 members	Sporting goods, clothing	21.0
Household size: Households with 3 members	Software and updating programs (including computer games and videoconsoles)	15.6
Household size: Households with 3 members	Computer equipment (computers and accessories)	14.4
Household size: Households with 3 members	Electronic equipment (for example, cameras)	18.4
Household size: Households with 3 members	Purchase of shares, financial services or insurance	7.4
Household size: Households with 3 members	Travel and tourism accomodations	60.9
Household size: Households with 3 members	Tickets to entertainment (cinema, theatre, concerts,...)	38.0
Household size: Households with 3 members	Lotteries or gambling	4.0
Household size: Households with 3 members	Other products or services	13.9
Household size: Households with 4 members	Total number of persons who have purchased via the Internet in the last 12 months	2,286,669
Household size: Households with 4 members	Food products	9.0
Household size: Households with 4 members	Household goods (furniture, toys, etc.)	11.7
Household size: Households with 4 members	Films, music	11.5
Household size: Households with 4 members	Books, magazines, newspapers, online informative material	18.5
Household size: Households with 4 members	Sporting goods, clothing	20.3
Household size: Households with 4 members	Software and updating programs (including computer games and videoconsoles)	12.6
Household size: Households with 4 members	Computer equipment (computers and accessories)	14.9
Household size: Households with 4 members	Electronic equipment (for example, cameras)	18.2
Household size: Households with 4 members	Purchase of shares, financial services or insurance	7.2
Household size: Households with 4 members	Travel and tourism accomodations	56.4
Household size: Households with 4 members	Tickets to entertainment (cinema, theatre, concerts,...)	35.4
Household size: Households with 4 members	Lotteries or gambling	4.0
Household size: Households with 4 members	Other products or services	14.2
Household size: Households with 5 members or more	Total number of persons who have purchased via the Internet in the last 12 months	828,085
Household size: Households with 5 members or more	Food products	9.3
Household size: Households with 5 members or more	Household goods (furniture, toys, etc.)	11.1
Household size: Households with 5 members or more	Films, music	15.5
Household size: Households with 5 members or more	Books, magazines, newspapers, online informative material	17.0
Household size: Households with 5 members or more	Sporting goods, clothing	18.3
Household size: Households with 5 members or more	Software and updating programs (including computer games and videoconsoles)	10.2
Household size: Households with 5 members or more	Computer equipment (computers and accessories)	18.7
Household size: Households with 5 members or more	Electronic equipment (for example, cameras)	13.5
Household size: Households with 5 members or more	Purchase of shares, financial services or insurance	2.8
Household size: Households with 5 members or more	Travel and tourism accomodations	49.8
Household size: Households with 5 members or more	Tickets to entertainment (cinema, theatre, concerts,...)	28.4
Household size: Households with 5 members or more	Lotteries or gambling	3.3
Household size: Households with 5 members or more	Other products or services	15.8
Spanish Nationality	Total number of persons who have purchased via the Internet in the last 12 months	6,429,888
Spanish Nationality	Food products	8.9
Spanish Nationality	Household goods (furniture, toys, etc.)	13.3
Spanish Nationality	Films, music	12.5
Spanish Nationality	Books, magazines, newspapers, online informative material	20.6
Spanish Nationality	Sporting goods, clothing	19.5
Spanish Nationality	Software and updating programs (including computer games and videoconsoles)	13.0
Spanish Nationality	Computer equipment (computers and accessories)	14.7
Spanish Nationality	Electronic equipment (for example, cameras)	17.0
Spanish Nationality	Purchase of shares, financial services or insurance	7.1
Spanish Nationality	Travel and tourism accomodations	60.0
Spanish Nationality	Tickets to entertainment (cinema, theatre, concerts,...)	36.6
Spanish Nationality	Lotteries or gambling	4.1
Spanish Nationality	Other products or services	14.2
Foreign Nationality	Total number of persons who have purchased via the Internet in the last 12 months	323,178
Foreign Nationality	Food products	5.6
Foreign Nationality	Household goods (furniture, toys, etc.)	14.5
Foreign Nationality	Films, music	12.9
Foreign Nationality	Books, magazines, newspapers, online informative material	21.1
Foreign Nationality	Sporting goods, clothing	16.6
Foreign Nationality	Software and updating programs (including computer games and videoconsoles)	14.1
Foreign Nationality	Computer equipment (computers and accessories)	15.1
Foreign Nationality	Electronic equipment (for example, cameras)	11.3
Foreign Nationality	Purchase of shares, financial services or insurance	3.0
Foreign Nationality	Travel and tourism accomodations	69.2
Foreign Nationality	Tickets to entertainment (cinema, theatre, concerts,...)	21.9
Foreign Nationality	Lotteries or gambling	2.4
Foreign Nationality	Other products or services	10.6