Demographic characteristics	Origin of the sellers	Total
Total Persons	Total of people who have purchased online in the last 12 months,	6,753,066
Total Persons	National sellers	80.4
Total Persons	Sellers of other EU countries	26.3
Total Persons	Sellers from the rest of the world	14.3
Total Persons	Sellers which nationality is unknown	7.1
Sex: Male	Total of people who have purchased online in the last 12 months,	3,927,166
Sex: Male	National sellers	79.5
Sex: Male	Sellers of other EU countries	28.3
Sex: Male	Sellers from the rest of the world	18.5
Sex: Male	Sellers which nationality is unknown	6.3
Sex: Female	Total of people who have purchased online in the last 12 months,	2,825,900
Sex: Female	National sellers	81.6
Sex: Female	Sellers of other EU countries	23.6
Sex: Female	Sellers from the rest of the world	8.6
Sex: Female	Sellers which nationality is unknown	8.1
Age: from 16 to 24 years old	Total of people who have purchased online in the last 12 months,	1,194,654
Age: from 16 to 24 years old	National sellers	74.3
Age: from 16 to 24 years old	Sellers of other EU countries	24.3
Age: from 16 to 24 years old	Sellers from the rest of the world	15.8
Age: from 16 to 24 years old	Sellers which nationality is unknown	9.3
Age: from 25 to 34 years old	Total of people who have purchased online in the last 12 months,	2,493,876
Age: from 25 to 34 years old	National sellers	81.9
Age: from 25 to 34 years old	Sellers of other EU countries	28.2
Age: from 25 to 34 years old	Sellers from the rest of the world	15.1
Age: from 25 to 34 years old	Sellers which nationality is unknown	6.8
Age: from 35 to 44 years old	Total of people who have purchased online in the last 12 months,	1,636,398
Age: from 35 to 44 years old	National sellers	82.4
Age: from 35 to 44 years old	Sellers of other EU countries	24.3
Age: from 35 to 44 years old	Sellers from the rest of the world	14.8
Age: from 35 to 44 years old	Sellers which nationality is unknown	6.4
Age: from 45 to 54 years old	Total of people who have purchased online in the last 12 months,	1,016,388
Age: from 45 to 54 years old	National sellers	80.2
Age: from 45 to 54 years old	Sellers of other EU countries	27.6
Age: from 45 to 54 years old	Sellers from the rest of the world	11.4
Age: from 45 to 54 years old	Sellers which nationality is unknown	6.3
Age: from 55 to 64 years old	Total of people who have purchased online in the last 12 months,	346,886
Age: from 55 to 64 years old	National sellers	81.7
Age: from 55 to 64 years old	Sellers of other EU countries	28.1
Age: from 55 to 64 years old	Sellers from the rest of the world	11.7
Age: from 55 to 64 years old	Sellers which nationality is unknown	6.7
Age: from 65 to 74 years old	Total of people who have purchased online in the last 12 months,	64,864
Age: from 65 to 74 years old	National sellers	77.3
Age: from 65 to 74 years old	Sellers of other EU countries	13.6
Age: from 65 to 74 years old	Sellers from the rest of the world	9.8
Age: from 65 to 74 years old	Sellers which nationality is unknown	10.5
Habitat: More than 100,000 inhabitants and provincial capitals	Total of people who have purchased online in the last 12 months,	3,454,223
Habitat: More than 100,000 inhabitants and provincial capitals	National sellers	80.3
Habitat: More than 100,000 inhabitants and provincial capitals	Sellers of other EU countries	28.2
Habitat: More than 100,000 inhabitants and provincial capitals	Sellers from the rest of the world	16.4
Habitat: More than 100,000 inhabitants and provincial capitals	Sellers which nationality is unknown	7.5
Habitat: 50,000 to 100,000 inhabitants	Total of people who have purchased online in the last 12 months,	666,965
Habitat: 50,000 to 100,000 inhabitants	National sellers	80.3
Habitat: 50,000 to 100,000 inhabitants	Sellers of other EU countries	27.4
Habitat: 50,000 to 100,000 inhabitants	Sellers from the rest of the world	12.4
Habitat: 50,000 to 100,000 inhabitants	Sellers which nationality is unknown	5.8
Habitat: 20,000 to 50,000 inhabitants	Total of people who have purchased online in the last 12 months,	888,010
Habitat: 20,000 to 50,000 inhabitants	National sellers	82.7
Habitat: 20,000 to 50,000 inhabitants	Sellers of other EU countries	22.8
Habitat: 20,000 to 50,000 inhabitants	Sellers from the rest of the world	11.8
Habitat: 20,000 to 50,000 inhabitants	Sellers which nationality is unknown	8.0
Habitat: 10,000 to 20,000 inhabitants	Total of people who have purchased online in the last 12 months,	717,359
Habitat: 10,000 to 20,000 inhabitants	National sellers	84.8
Habitat: 10,000 to 20,000 inhabitants	Sellers of other EU countries	23.8
Habitat: 10,000 to 20,000 inhabitants	Sellers from the rest of the world	10.5
Habitat: 10,000 to 20,000 inhabitants	Sellers which nationality is unknown	4.2
Habitat: Fewer than 10,000 inhabitants	Total of people who have purchased online in the last 12 months,	1,026,509
Habitat: Fewer than 10,000 inhabitants	National sellers	75.5
Habitat: Fewer than 10,000 inhabitants	Sellers of other EU countries	24.3
Habitat: Fewer than 10,000 inhabitants	Sellers from the rest of the world	13.5
Habitat: Fewer than 10,000 inhabitants	Sellers which nationality is unknown	7.8
Household size: 1 member households	Total of people who have purchased online in the last 12 months,	328,318
Household size: 1 member households	National sellers	76.7
Household size: 1 member households	Sellers of other EU countries	34.7
Household size: 1 member households	Sellers from the rest of the world	17.6
Household size: 1 member households	Sellers which nationality is unknown	4.8
Household size: Households with 2 members	Total of people who have purchased online in the last 12 months,	1,393,001
Household size: Households with 2 members	National sellers	77.6
Household size: Households with 2 members	Sellers of other EU countries	32.7
Household size: Households with 2 members	Sellers from the rest of the world	17.7
Household size: Households with 2 members	Sellers which nationality is unknown	6.1
Household size: Households with 3 members	Total of people who have purchased online in the last 12 months,	1,916,992
Household size: Households with 3 members	National sellers	84.2
Household size: Households with 3 members	Sellers of other EU countries	23.8
Household size: Households with 3 members	Sellers from the rest of the world	13.5
Household size: Households with 3 members	Sellers which nationality is unknown	6.2
Household size: Households with 4 members	Total of people who have purchased online in the last 12 months,	2,286,669
Household size: Households with 4 members	National sellers	78.1
Household size: Households with 4 members	Sellers of other EU countries	25.3
Household size: Households with 4 members	Sellers from the rest of the world	14.0
Household size: Households with 4 members	Sellers which nationality is unknown	8.1
Household size: Households with 5 members or more	Total of people who have purchased online in the last 12 months,	828,085
Household size: Households with 5 members or more	National sellers	83.8
Household size: Households with 5 members or more	Sellers of other EU countries	20.9
Household size: Households with 5 members or more	Sellers from the rest of the world	10.3
Household size: Households with 5 members or more	Sellers which nationality is unknown	8.9
Spanish Nationality	Total of people who have purchased online in the last 12 months,	6,429,888
Spanish Nationality	National sellers	80.8
Spanish Nationality	Sellers of other EU countries	26.3
Spanish Nationality	Sellers from the rest of the world	14.1
Spanish Nationality	Sellers which nationality is unknown	6.8
Foreign Nationality	Total of people who have purchased online in the last 12 months,	323,178
Foreign Nationality	National sellers	70.7
Foreign Nationality	Sellers of other EU countries	27.1
Foreign Nationality	Sellers from the rest of the world	19.4
Foreign Nationality	Sellers which nationality is unknown	12.5