Socio-economic characteristics	Origin of the sellers	Total
Total Persons	Total of people who have purchased online in the last 12 months,	6,753,066
Total Persons	National sellers	80.4
Total Persons	Sellers of other EU countries	26.3
Total Persons	Sellers from the rest of the world	14.3
Total Persons	Sellers which nationality is unknown	7.1
Finished studies: Illiterate	Total of people who have purchased online in the last 12 months,	0
Finished studies: Illiterate	National sellers	..
Finished studies: Illiterate	Sellers of other EU countries	..
Finished studies: Illiterate	Sellers from the rest of the world	..
Finished studies: Illiterate	Sellers which nationality is unknown	..
Finished studies: Primary Education	Total of people who have purchased online in the last 12 months,	163,285
Finished studies: Primary Education	National sellers	72.7
Finished studies: Primary Education	Sellers of other EU countries	15.9
Finished studies: Primary Education	Sellers from the rest of the world	8.8
Finished studies: Primary Education	Sellers which nationality is unknown	9.5
Finished studies: First stage of Secondary Education	Total of people who have purchased online in the last 12 months,	953,500
Finished studies: First stage of Secondary Education	National sellers	77.7
Finished studies: First stage of Secondary Education	Sellers of other EU countries	19.1
Finished studies: First stage of Secondary Education	Sellers from the rest of the world	11.7
Finished studies: First stage of Secondary Education	Sellers which nationality is unknown	10.1
Finished studies: Second stage of Secondary Education	Total of people who have purchased online in the last 12 months,	1,821,355
Finished studies: Second stage of Secondary Education	National sellers	78.1
Finished studies: Second stage of Secondary Education	Sellers of other EU countries	25.8
Finished studies: Second stage of Secondary Education	Sellers from the rest of the world	12.5
Finished studies: Second stage of Secondary Education	Sellers which nationality is unknown	6.5
Finished studies: Advanced Level Vocational Training	Total of people who have purchased online in the last 12 months,	984,361
Finished studies: Advanced Level Vocational Training	National sellers	78.1
Finished studies: Advanced Level Vocational Training	Sellers of other EU countries	27.6
Finished studies: Advanced Level Vocational Training	Sellers from the rest of the world	18.3
Finished studies: Advanced Level Vocational Training	Sellers which nationality is unknown	7.9
Finished studies: Higher Education	Total of people who have purchased online in the last 12 months,	2,830,564
Finished studies: Higher Education	National sellers	83.9
Finished studies: Higher Education	Sellers of other EU countries	29.3
Finished studies: Higher Education	Sellers from the rest of the world	15.3
Finished studies: Higher Education	Sellers which nationality is unknown	6.0
Finished studies: Others	Total of people who have purchased online in the last 12 months,	0
Finished studies: Others	National sellers	..
Finished studies: Others	Sellers of other EU countries	..
Finished studies: Others	Sellers from the rest of the world	..
Finished studies: Others	Sellers which nationality is unknown	..
Employment situation: Employed active persons	Total of people who have purchased online in the last 12 months,	5,342,102
Employment situation: Employed active persons	National sellers	81.9
Employment situation: Employed active persons	Sellers of other EU countries	27.1
Employment situation: Employed active persons	Sellers from the rest of the world	14.2
Employment situation: Employed active persons	Sellers which nationality is unknown	6.8
Employment situation: Unemployed active persons	Total of people who have purchased online in the last 12 months,	278,154
Employment situation: Unemployed active persons	National sellers	80.3
Employment situation: Unemployed active persons	Sellers of other EU countries	22.5
Employment situation: Unemployed active persons	Sellers from the rest of the world	15.4
Employment situation: Unemployed active persons	Sellers which nationality is unknown	8.1
Employment situation: Inactive persons: Students	Total of people who have purchased online in the last 12 months,	705,853
Employment situation: Inactive persons: Students	National sellers	72.4
Employment situation: Inactive persons: Students	Sellers of other EU countries	26.5
Employment situation: Inactive persons: Students	Sellers from the rest of the world	16.2
Employment situation: Inactive persons: Students	Sellers which nationality is unknown	8.0
Employment situation: Inactive persons: Homemakers	Total of people who have purchased online in the last 12 months,	170,260
Employment situation: Inactive persons: Homemakers	National sellers	78.3
Employment situation: Inactive persons: Homemakers	Sellers of other EU countries	14.7
Employment situation: Inactive persons: Homemakers	Sellers from the rest of the world	16.5
Employment situation: Inactive persons: Homemakers	Sellers which nationality is unknown	4.4
Employment situation: Inactive persons: Pensioners	Total of people who have purchased online in the last 12 months,	153,536
Employment situation: Inactive persons: Pensioners	National sellers	71.4
Employment situation: Inactive persons: Pensioners	Sellers of other EU countries	22.5
Employment situation: Inactive persons: Pensioners	Sellers from the rest of the world	13.0
Employment situation: Inactive persons: Pensioners	Sellers which nationality is unknown	10.6
Employment situation: Another employment situation	Total of people who have purchased online in the last 12 months,	103,160
Employment situation: Another employment situation	National sellers	70.0
Employment situation: Another employment situation	Sellers of other EU countries	22.2
Employment situation: Another employment situation	Sellers from the rest of the world	5.4
Employment situation: Another employment situation	Sellers which nationality is unknown	12.4
Professional situation (in main work): Workers employed by others	Total of people who have purchased online in the last 12 months,	4,467,442
Professional situation (in main work): Workers employed by others	National sellers	83.2
Professional situation (in main work): Workers employed by others	Sellers of other EU countries	27.1
Professional situation (in main work): Workers employed by others	Sellers from the rest of the world	14.8
Professional situation (in main work): Workers employed by others	Sellers which nationality is unknown	6.8
Professional situation (in main work): Self-employed or freelance workers	Total of people who have purchased online in the last 12 months,	874,660
Professional situation (in main work): Self-employed or freelance workers	National sellers	75.3
Professional situation (in main work): Self-employed or freelance workers	Sellers of other EU countries	26.8
Professional situation (in main work): Self-employed or freelance workers	Sellers from the rest of the world	11.1
Professional situation (in main work): Self-employed or freelance workers	Sellers which nationality is unknown	6.6
Main occupation: Manual	Total of people who have purchased online in the last 12 months,	1,067,249
Main occupation: Manual	National sellers	78.9
Main occupation: Manual	Sellers of other EU countries	20.4
Main occupation: Manual	Sellers from the rest of the world	13.2
Main occupation: Manual	Sellers which nationality is unknown	7.8
Main occupation: Non-manual	Total of people who have purchased online in the last 12 months,	4,274,853
Main occupation: Non-manual	National sellers	82.7
Main occupation: Non-manual	Sellers of other EU countries	28.7
Main occupation: Non-manual	Sellers from the rest of the world	14.4
Main occupation: Non-manual	Sellers which nationality is unknown	6.5
Main occupation: ICT workers	Total of people who have purchased online in the last 12 months,	451,495
Main occupation: ICT workers	National sellers	84.6
Main occupation: ICT workers	Sellers of other EU countries	32.4
Main occupation: ICT workers	Sellers from the rest of the world	21.6
Main occupation: ICT workers	Sellers which nationality is unknown	5.1
Main occupation: Other workers	Total of people who have purchased online in the last 12 months,	4,890,607
Main occupation: Other workers	National sellers	81.7
Main occupation: Other workers	Sellers of other EU countries	26.6
Main occupation: Other workers	Sellers from the rest of the world	13.5
Main occupation: Other workers	Sellers which nationality is unknown	6.9
Net monthly income of the household to which they belong: less than 1,100 euros	Total of people who have purchased online in the last 12 months,	237,817
Net monthly income of the household to which they belong: less than 1,100 euros	National sellers	72.3
Net monthly income of the household to which they belong: less than 1,100 euros	Sellers of other EU countries	19.4
Net monthly income of the household to which they belong: less than 1,100 euros	Sellers from the rest of the world	10.6
Net monthly income of the household to which they belong: less than 1,100 euros	Sellers which nationality is unknown	10.7
Net monthly income of the household to which they belong: 1,100 to 1,800 euros	Total of people who have purchased online in the last 12 months,	1,135,395
Net monthly income of the household to which they belong: 1,100 to 1,800 euros	National sellers	77.6
Net monthly income of the household to which they belong: 1,100 to 1,800 euros	Sellers of other EU countries	25.9
Net monthly income of the household to which they belong: 1,100 to 1,800 euros	Sellers from the rest of the world	12.3
Net monthly income of the household to which they belong: 1,100 to 1,800 euros	Sellers which nationality is unknown	7.0
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros	Total of people who have purchased online in the last 12 months,	1,795,661
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros	National sellers	83.4
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros	Sellers of other EU countries	24.2
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros	Sellers from the rest of the world	13.5
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros	Sellers which nationality is unknown	6.1
Net monthly income of the household to which they belong: more than 1,100 euros	Total of people who have purchased online in the last 12 months,	1,953,836
Net monthly income of the household to which they belong: more than 1,100 euros	National sellers	84.0
Net monthly income of the household to which they belong: more than 1,100 euros	Sellers of other EU countries	30.3
Net monthly income of the household to which they belong: more than 1,100 euros	Sellers from the rest of the world	17.0
Net monthly income of the household to which they belong: more than 1,100 euros	Sellers which nationality is unknown	5.4
Net monthly income of the household to which they belong: DK/DA	Total of people who have purchased online in the last 12 months,	1,630,356
Net monthly income of the household to which they belong: DK/DA	National sellers	75.7
Net monthly income of the household to which they belong: DK/DA	Sellers of other EU countries	25.2
Net monthly income of the household to which they belong: DK/DA	Sellers from the rest of the world	14.0
Net monthly income of the household to which they belong: DK/DA	Sellers which nationality is unknown	9.7