Socio-economic characteristics	Last time of purchase	Total
Total Persons	Total number of Internet users in the last 3 months	19,572,899
Total Persons	Have purchased in the last month	14.0
Total Persons	Purchased between 1 and 3 months ago	9.3
Total Persons	Purchased between 3 months and 1 year ago	10.7
Total Persons	Purchased more than 1 year ago	6.5
Total Persons	Persons who have not made purchases via the Internet	59.5
Finished studies: Illiterate	Total number of Internet users in the last 3 months	2,259
Finished studies: Illiterate	Have purchased in the last month	0.0
Finished studies: Illiterate	Purchased between 1 and 3 months ago	0.0
Finished studies: Illiterate	Purchased between 3 months and 1 year ago	0.0
Finished studies: Illiterate	Purchased more than 1 year ago	0.0
Finished studies: Illiterate	Persons who have not made purchases via the Internet	100.0
Finished studies: Primary Education	Total number of Internet users in the last 3 months	1,145,186
Finished studies: Primary Education	Have purchased in the last month	6.0
Finished studies: Primary Education	Purchased between 1 and 3 months ago	4.8
Finished studies: Primary Education	Purchased between 3 months and 1 year ago	3.2
Finished studies: Primary Education	Purchased more than 1 year ago	4.0
Finished studies: Primary Education	Persons who have not made purchases via the Internet	82.0
Finished studies: First stage of Secondary Education	Total number of Internet users in the last 3 months	4,491,560
Finished studies: First stage of Secondary Education	Have purchased in the last month	6.5
Finished studies: First stage of Secondary Education	Purchased between 1 and 3 months ago	6.6
Finished studies: First stage of Secondary Education	Purchased between 3 months and 1 year ago	7.2
Finished studies: First stage of Secondary Education	Purchased more than 1 year ago	5.3
Finished studies: First stage of Secondary Education	Persons who have not made purchases via the Internet	74.4
Finished studies: Second stage of Secondary Education	Total number of Internet users in the last 3 months	5,470,787
Finished studies: Second stage of Secondary Education	Have purchased in the last month	12.8
Finished studies: Second stage of Secondary Education	Purchased between 1 and 3 months ago	9.0
Finished studies: Second stage of Secondary Education	Purchased between 3 months and 1 year ago	11.2
Finished studies: Second stage of Secondary Education	Purchased more than 1 year ago	6.4
Finished studies: Second stage of Secondary Education	Persons who have not made purchases via the Internet	60.6
Finished studies: Advanced Level Vocational Training	Total number of Internet users in the last 3 months	2,601,023
Finished studies: Advanced Level Vocational Training	Have purchased in the last month	15.4
Finished studies: Advanced Level Vocational Training	Purchased between 1 and 3 months ago	9.2
Finished studies: Advanced Level Vocational Training	Purchased between 3 months and 1 year ago	12.6
Finished studies: Advanced Level Vocational Training	Purchased more than 1 year ago	8.1
Finished studies: Advanced Level Vocational Training	Persons who have not made purchases via the Internet	54.7
Finished studies: Higher Education	Total number of Internet users in the last 3 months	5,849,885
Finished studies: Higher Education	Have purchased in the last month	21.9
Finished studies: Higher Education	Purchased between 1 and 3 months ago	12.7
Finished studies: Higher Education	Purchased between 3 months and 1 year ago	13.4
Finished studies: Higher Education	Purchased more than 1 year ago	7.3
Finished studies: Higher Education	Persons who have not made purchases via the Internet	44.7
Finished studies: Others	Total number of Internet users in the last 3 months	12,200
Finished studies: Others	Have purchased in the last month	0.0
Finished studies: Others	Purchased between 1 and 3 months ago	0.0
Finished studies: Others	Purchased between 3 months and 1 year ago	0.0
Finished studies: Others	Purchased more than 1 year ago	0.0
Finished studies: Others	Persons who have not made purchases via the Internet	100.0
Employment situation: Employed active persons	Total number of Internet users in the last 3 months	14,144,923
Employment situation: Employed active persons	Have purchased in the last month	15.4
Employment situation: Employed active persons	Purchased between 1 and 3 months ago	10.2
Employment situation: Employed active persons	Purchased between 3 months and 1 year ago	11.7
Employment situation: Employed active persons	Purchased more than 1 year ago	6.3
Employment situation: Employed active persons	Persons who have not made purchases via the Internet	56.5
Employment situation: Unemployed active persons	Total number of Internet users in the last 3 months	1,234,870
Employment situation: Unemployed active persons	Have purchased in the last month	10.1
Employment situation: Unemployed active persons	Purchased between 1 and 3 months ago	3.9
Employment situation: Unemployed active persons	Purchased between 3 months and 1 year ago	8.0
Employment situation: Unemployed active persons	Purchased more than 1 year ago	8.8
Employment situation: Unemployed active persons	Persons who have not made purchases via the Internet	69.1
Employment situation: Inactive persons: Students	Total number of Internet users in the last 3 months	2,445,840
Employment situation: Inactive persons: Students	Have purchased in the last month	12.4
Employment situation: Inactive persons: Students	Purchased between 1 and 3 months ago	8.9
Employment situation: Inactive persons: Students	Purchased between 3 months and 1 year ago	7.5
Employment situation: Inactive persons: Students	Purchased more than 1 year ago	6.9
Employment situation: Inactive persons: Students	Persons who have not made purchases via the Internet	64.2
Employment situation: Inactive persons: Homemakers	Total number of Internet users in the last 3 months	795,328
Employment situation: Inactive persons: Homemakers	Have purchased in the last month	7.2
Employment situation: Inactive persons: Homemakers	Purchased between 1 and 3 months ago	7.0
Employment situation: Inactive persons: Homemakers	Purchased between 3 months and 1 year ago	6.2
Employment situation: Inactive persons: Homemakers	Purchased more than 1 year ago	5.8
Employment situation: Inactive persons: Homemakers	Persons who have not made purchases via the Internet	73.7
Employment situation: Inactive persons: Pensioners	Total number of Internet users in the last 3 months	571,545
Employment situation: Inactive persons: Pensioners	Have purchased in the last month	9.6
Employment situation: Inactive persons: Pensioners	Purchased between 1 and 3 months ago	6.2
Employment situation: Inactive persons: Pensioners	Purchased between 3 months and 1 year ago	10.3
Employment situation: Inactive persons: Pensioners	Purchased more than 1 year ago	6.4
Employment situation: Inactive persons: Pensioners	Persons who have not made purchases via the Internet	67.5
Employment situation: Another employment situation	Total number of Internet users in the last 3 months	380,394
Employment situation: Another employment situation	Have purchased in the last month	7.6
Employment situation: Another employment situation	Purchased between 1 and 3 months ago	8.8
Employment situation: Another employment situation	Purchased between 3 months and 1 year ago	10.2
Employment situation: Another employment situation	Purchased more than 1 year ago	5.5
Employment situation: Another employment situation	Persons who have not made purchases via the Internet	67.9
Professional situation (in main work): Workers employed by others	Total number of Internet users in the last 3 months	11,930,549
Professional situation (in main work): Workers employed by others	Have purchased in the last month	15.4
Professional situation (in main work): Workers employed by others	Purchased between 1 and 3 months ago	9.9
Professional situation (in main work): Workers employed by others	Purchased between 3 months and 1 year ago	11.5
Professional situation (in main work): Workers employed by others	Purchased more than 1 year ago	6.4
Professional situation (in main work): Workers employed by others	Persons who have not made purchases via the Internet	56.8
Professional situation (in main work): Self-employed or freelance workers	Total number of Internet users in the last 3 months	2,214,374
Professional situation (in main work): Self-employed or freelance workers	Have purchased in the last month	14.9
Professional situation (in main work): Self-employed or freelance workers	Purchased between 1 and 3 months ago	11.3
Professional situation (in main work): Self-employed or freelance workers	Purchased between 3 months and 1 year ago	13.0
Professional situation (in main work): Self-employed or freelance workers	Purchased more than 1 year ago	5.9
Professional situation (in main work): Self-employed or freelance workers	Persons who have not made purchases via the Internet	55.0
Main occupation: Manual	Total number of Internet users in the last 3 months	4,157,143
Main occupation: Manual	Have purchased in the last month	8.9
Main occupation: Manual	Purchased between 1 and 3 months ago	6.6
Main occupation: Manual	Purchased between 3 months and 1 year ago	8.8
Main occupation: Manual	Purchased more than 1 year ago	4.8
Main occupation: Manual	Persons who have not made purchases via the Internet	70.9
Main occupation: Non-manual	Total number of Internet users in the last 3 months	9,987,780
Main occupation: Non-manual	Have purchased in the last month	18.1
Main occupation: Non-manual	Purchased between 1 and 3 months ago	11.6
Main occupation: Non-manual	Purchased between 3 months and 1 year ago	12.9
Main occupation: Non-manual	Purchased more than 1 year ago	6.9
Main occupation: Non-manual	Persons who have not made purchases via the Internet	50.5
Main occupation: ICT workers	Total number of Internet users in the last 3 months	644,968
Main occupation: ICT workers	Have purchased in the last month	34.1
Main occupation: ICT workers	Purchased between 1 and 3 months ago	16.5
Main occupation: ICT workers	Purchased between 3 months and 1 year ago	19.4
Main occupation: ICT workers	Purchased more than 1 year ago	8.0
Main occupation: ICT workers	Persons who have not made purchases via the Internet	22.0
Main occupation: Other workers	Total number of Internet users in the last 3 months	13,499,956
Main occupation: Other workers	Have purchased in the last month	14.5
Main occupation: Other workers	Purchased between 1 and 3 months ago	9.9
Main occupation: Other workers	Purchased between 3 months and 1 year ago	11.3
Main occupation: Other workers	Purchased more than 1 year ago	6.2
Main occupation: Other workers	Persons who have not made purchases via the Internet	58.2
Net monthly income of the household to which they belong: less than 1,100 euros	Total number of Internet users in the last 3 months	1,342,143
Net monthly income of the household to which they belong: less than 1,100 euros	Have purchased in the last month	4.6
Net monthly income of the household to which they belong: less than 1,100 euros	Purchased between 1 and 3 months ago	5.9
Net monthly income of the household to which they belong: less than 1,100 euros	Purchased between 3 months and 1 year ago	6.8
Net monthly income of the household to which they belong: less than 1,100 euros	Purchased more than 1 year ago	5.0
Net monthly income of the household to which they belong: less than 1,100 euros	Persons who have not made purchases via the Internet	77.6
Net monthly income of the household to which they belong: 1,100 to 1,800 euros	Total number of Internet users in the last 3 months	4,484,745
Net monthly income of the household to which they belong: 1,100 to 1,800 euros	Have purchased in the last month	7.6
Net monthly income of the household to which they belong: 1,100 to 1,800 euros	Purchased between 1 and 3 months ago	7.1
Net monthly income of the household to which they belong: 1,100 to 1,800 euros	Purchased between 3 months and 1 year ago	9.9
Net monthly income of the household to which they belong: 1,100 to 1,800 euros	Purchased more than 1 year ago	6.5
Net monthly income of the household to which they belong: 1,100 to 1,800 euros	Persons who have not made purchases via the Internet	68.9
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros	Total number of Internet users in the last 3 months	4,486,726
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros	Have purchased in the last month	18.4
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros	Purchased between 1 and 3 months ago	9.8
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros	Purchased between 3 months and 1 year ago	11.3
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros	Purchased more than 1 year ago	7.5
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros	Persons who have not made purchases via the Internet	53.0
Net monthly income of the household to which they belong: more than 1,100 euros	Total number of Internet users in the last 3 months	4,006,876
Net monthly income of the household to which they belong: more than 1,100 euros	Have purchased in the last month	22.1
Net monthly income of the household to which they belong: more than 1,100 euros	Purchased between 1 and 3 months ago	11.9
Net monthly income of the household to which they belong: more than 1,100 euros	Purchased between 3 months and 1 year ago	14.2
Net monthly income of the household to which they belong: more than 1,100 euros	Purchased more than 1 year ago	7.8
Net monthly income of the household to which they belong: more than 1,100 euros	Persons who have not made purchases via the Internet	44.1
Net monthly income of the household to which they belong: DK/DA	Total number of Internet users in the last 3 months	5,252,409
Net monthly income of the household to which they belong: DK/DA	Have purchased in the last month	12.0
Net monthly income of the household to which they belong: DK/DA	Purchased between 1 and 3 months ago	9.7
Net monthly income of the household to which they belong: DK/DA	Purchased between 3 months and 1 year ago	9.0
Net monthly income of the household to which they belong: DK/DA	Purchased more than 1 year ago	5.0
Net monthly income of the household to which they belong: DK/DA	Persons who have not made purchases via the Internet	64.3