Demographic characteristics	Type of product	Total
Total Persons	Total Persons	34,939,067
Total Persons	Persons who use mobile telephone	92.3
Total Persons	Persons that have used a computer at least once	72.7
Total Persons	Persons that have used the Internet at least once	68.1
Total Persons	Persons that have purchased via the Internet at least once	28.6
Sex: Males	Total Persons	17,512,226
Sex: Males	Persons who use mobile telephone	92.4
Sex: Males	Persons that have used a computer at least once	75.1
Sex: Males	Persons that have used the Internet at least once	70.9
Sex: Males	Persons that have purchased via the Internet at least once	32.4
Sex: Females	Total Persons	17,426,841
Sex: Females	Persons who use mobile telephone	92.2
Sex: Females	Persons that have used a computer at least once	70.3
Sex: Females	Persons that have used the Internet at least once	65.3
Sex: Females	Persons that have purchased via the Internet at least once	24.8
Age: 16 to 24 years old	Total Persons	4,480,791
Age: 16 to 24 years old	Persons who use mobile telephone	97.8
Age: 16 to 24 years old	Persons that have used a computer at least once	97.0
Age: 16 to 24 years old	Persons that have used the Internet at least once	96.0
Age: 16 to 24 years old	Persons that have purchased via the Internet at least once	35.8
Age: 25 to 34 years old	Total Persons	7,371,159
Age: 25 to 34 years old	Persons who use mobile telephone	98.1
Age: 25 to 34 years old	Persons that have used a computer at least once	91.4
Age: 25 to 34 years old	Persons that have used the Internet at least once	88.2
Age: 25 to 34 years old	Persons that have purchased via the Internet at least once	43.8
Age: 35 to 44 years old	Total Persons	7,751,982
Age: 35 to 44 years old	Persons who use mobile telephone	97.5
Age: 35 to 44 years old	Persons that have used a computer at least once	84.6
Age: 35 to 44 years old	Persons that have used the Internet at least once	80.2
Age: 35 to 44 years old	Persons that have purchased via the Internet at least once	35.8
Age: 45 to 54 years old	Total Persons	6,537,602
Age: 45 to 54 years old	Persons who use mobile telephone	93.9
Age: 45 to 54 years old	Persons that have used a computer at least once	70.1
Age: 45 to 54 years old	Persons that have used the Internet at least once	64.3
Age: 45 to 54 years old	Persons that have purchased via the Internet at least once	24.3
Age: 55 to 64 years old	Total Persons	5,010,804
Age: 55 to 64 years old	Persons who use mobile telephone	86.7
Age: 55 to 64 years old	Persons that have used a computer at least once	46.3
Age: 55 to 64 years old	Persons that have used the Internet at least once	38.6
Age: 55 to 64 years old	Persons that have purchased via the Internet at least once	12.4
Age: 65 to 74 years old	Total Persons	3,786,729
Age: 65 to 74 years old	Persons who use mobile telephone	68.5
Age: 65 to 74 years old	Persons that have used a computer at least once	22.9
Age: 65 to 74 years old	Persons that have used the Internet at least once	16.7
Age: 65 to 74 years old	Persons that have purchased via the Internet at least once	4.8
Habitat: More than 100,000 inhabitants and provincial capitals	Total Persons	14,508,191
Habitat: More than 100,000 inhabitants and provincial capitals	Persons who use mobile telephone	93.4
Habitat: More than 100,000 inhabitants and provincial capitals	Persons that have used a computer at least once	78.0
Habitat: More than 100,000 inhabitants and provincial capitals	Persons that have used the Internet at least once	73.9
Habitat: More than 100,000 inhabitants and provincial capitals	Persons that have purchased via the Internet at least once	31.2
Habitat: 50,000 to 100,000 inhabitants	Total Persons	3,418,227
Habitat: 50,000 to 100,000 inhabitants	Persons who use mobile telephone	92.4
Habitat: 50,000 to 100,000 inhabitants	Persons that have used a computer at least once	73.0
Habitat: 50,000 to 100,000 inhabitants	Persons that have used the Internet at least once	69.2
Habitat: 50,000 to 100,000 inhabitants	Persons that have purchased via the Internet at least once	29.9
Habitat: 20,000 to 50,000 inhabitants	Total Persons	4,971,634
Habitat: 20,000 to 50,000 inhabitants	Persons who use mobile telephone	93.5
Habitat: 20,000 to 50,000 inhabitants	Persons that have used a computer at least once	73.4
Habitat: 20,000 to 50,000 inhabitants	Persons that have used the Internet at least once	69.2
Habitat: 20,000 to 50,000 inhabitants	Persons that have purchased via the Internet at least once	29.6
Habitat: 10,000 to 20,000 inhabitants	Total Persons	4,512,096
Habitat: 10,000 to 20,000 inhabitants	Persons who use mobile telephone	92.2
Habitat: 10,000 to 20,000 inhabitants	Persons that have used a computer at least once	70.0
Habitat: 10,000 to 20,000 inhabitants	Persons that have used the Internet at least once	64.4
Habitat: 10,000 to 20,000 inhabitants	Persons that have purchased via the Internet at least once	28.4
Habitat: Less than 10,000 inhabitants	Total Persons	7,528,919
Habitat: Less than 10,000 inhabitants	Persons who use mobile telephone	89.5
Habitat: Less than 10,000 inhabitants	Persons that have used a computer at least once	63.5
Habitat: Less than 10,000 inhabitants	Persons that have used the Internet at least once	58.0
Habitat: Less than 10,000 inhabitants	Persons that have purchased via the Internet at least once	22.4
Size of the household: Households with 1 member	Total Persons	1,940,692
Size of the household: Households with 1 member	Persons who use mobile telephone	86.9
Size of the household: Households with 1 member	Persons that have used a computer at least once	61.1
Size of the household: Households with 1 member	Persons that have used the Internet at least once	54.9
Size of the household: Households with 1 member	Persons that have purchased via the Internet at least once	26.2
Size of the household: Households with 2 members	Total Persons	7,959,874
Size of the household: Households with 2 members	Persons who use mobile telephone	87.1
Size of the household: Households with 2 members	Persons that have used a computer at least once	60.6
Size of the household: Households with 2 members	Persons that have used the Internet at least once	55.3
Size of the household: Households with 2 members	Persons that have purchased via the Internet at least once	24.4
Size of the household: Households with 3 members	Total Persons	9,961,533
Size of the household: Households with 3 members	Persons who use mobile telephone	93.2
Size of the household: Households with 3 members	Persons that have used a computer at least once	74.1
Size of the household: Households with 3 members	Persons that have used the Internet at least once	69.3
Size of the household: Households with 3 members	Persons that have purchased via the Internet at least once	29.9
Size of the household: Households with 4 members	Total Persons	10,645,516
Size of the household: Households with 4 members	Persons who use mobile telephone	96.2
Size of the household: Households with 4 members	Persons that have used a computer at least once	82.3
Size of the household: Households with 4 members	Persons that have used the Internet at least once	78.7
Size of the household: Households with 4 members	Persons that have purchased via the Internet at least once	32.2
Size of the household: Households with 5 or more memberss	Total Persons	4,431,452
Size of the household: Households with 5 or more memberss	Persons who use mobile telephone	92.5
Size of the household: Households with 5 or more memberss	Persons that have used a computer at least once	73.3
Size of the household: Households with 5 or more memberss	Persons that have used the Internet at least once	68.9
Size of the household: Households with 5 or more memberss	Persons that have purchased via the Internet at least once	25.8
Nationality: Spanish	Total Persons	30,436,890
Nationality: Spanish	Persons who use mobile telephone	91.6
Nationality: Spanish	Persons that have used a computer at least once	72.1
Nationality: Spanish	Persons that have used the Internet at least once	67.3
Nationality: Spanish	Persons that have purchased via the Internet at least once	29.4
Nationality: Foreign	Total Persons	4,502,177
Nationality: Foreign	Persons who use mobile telephone	97.3
Nationality: Foreign	Persons that have used a computer at least once	76.8
Nationality: Foreign	Persons that have used the Internet at least once	73.5
Nationality: Foreign	Persons that have purchased via the Internet at least once	23.1