Demographic characteristics	Last purchase	Total
Total Persons	Total Persons who have purchased via the Internet at least once	9,995,452
Total Persons	In the last month	34.0
Total Persons	More than 1 month and less than 3 months ago	25.2
Total Persons	More than 3 months and less than 1 year ago	24.2
Total Persons	More than 1 year ago	16.6
Sex: Males	Total Persons who have purchased via the Internet at least once	5,673,368
Sex: Males	In the last month	33.7
Sex: Males	More than 1 month and less than 3 months ago	24.4
Sex: Males	More than 3 months and less than 1 year ago	24.8
Sex: Males	More than 1 year ago	17.2
Sex: Females	Total Persons who have purchased via the Internet at least once	4,322,084
Sex: Females	In the last month	34.5
Sex: Females	More than 1 month and less than 3 months ago	26.4
Sex: Females	More than 3 months and less than 1 year ago	23.4
Sex: Females	More than 1 year ago	15.7
Age: 16 to 24 years old	Total Persons who have purchased via the Internet at least once	1,604,695
Age: 16 to 24 years old	In the last month	27.5
Age: 16 to 24 years old	More than 1 month and less than 3 months ago	27.0
Age: 16 to 24 years old	More than 3 months and less than 1 year ago	26.5
Age: 16 to 24 years old	More than 1 year ago	19.0
Age: 25 to 34 years old	Total Persons who have purchased via the Internet at least once	3,226,743
Age: 25 to 34 years old	In the last month	34.3
Age: 25 to 34 years old	More than 1 month and less than 3 months ago	26.1
Age: 25 to 34 years old	More than 3 months and less than 1 year ago	23.6
Age: 25 to 34 years old	More than 1 year ago	16.1
Age: 35 to 44 years old	Total Persons who have purchased via the Internet at least once	2,771,960
Age: 35 to 44 years old	In the last month	36.6
Age: 35 to 44 years old	More than 1 month and less than 3 months ago	25.0
Age: 35 to 44 years old	More than 3 months and less than 1 year ago	22.2
Age: 35 to 44 years old	More than 1 year ago	16.3
Age: 45 to 54 years old	Total Persons who have purchased via the Internet at least once	1,588,840
Age: 45 to 54 years old	In the last month	34.2
Age: 45 to 54 years old	More than 1 month and less than 3 months ago	23.5
Age: 45 to 54 years old	More than 3 months and less than 1 year ago	25.0
Age: 45 to 54 years old	More than 1 year ago	17.3
Age: 55 to 64 years old	Total Persons who have purchased via the Internet at least once	621,980
Age: 55 to 64 years old	In the last month	35.2
Age: 55 to 64 years old	More than 1 month and less than 3 months ago	23.0
Age: 55 to 64 years old	More than 3 months and less than 1 year ago	28.9
Age: 55 to 64 years old	More than 1 year ago	12.9
Age: 65 to 74 years old	Total Persons who have purchased via the Internet at least once	181,233
Age: 65 to 74 years old	In the last month	42.6
Age: 65 to 74 years old	More than 1 month and less than 3 months ago	21.9
Age: 65 to 74 years old	More than 3 months and less than 1 year ago	20.7
Age: 65 to 74 years old	More than 1 year ago	14.9
Habitat: More than 100,000 inhabitants and provincial capitals	Total Persons who have purchased via the Internet at least once	4,529,624
Habitat: More than 100,000 inhabitants and provincial capitals	In the last month	35.7
Habitat: More than 100,000 inhabitants and provincial capitals	More than 1 month and less than 3 months ago	26.0
Habitat: More than 100,000 inhabitants and provincial capitals	More than 3 months and less than 1 year ago	22.6
Habitat: More than 100,000 inhabitants and provincial capitals	More than 1 year ago	15.7
Habitat: 50,000 to 100,000 inhabitants	Total Persons who have purchased via the Internet at least once	1,020,858
Habitat: 50,000 to 100,000 inhabitants	In the last month	35.2
Habitat: 50,000 to 100,000 inhabitants	More than 1 month and less than 3 months ago	27.1
Habitat: 50,000 to 100,000 inhabitants	More than 3 months and less than 1 year ago	25.4
Habitat: 50,000 to 100,000 inhabitants	More than 1 year ago	12.3
Habitat: 20,000 to 50,000 inhabitants	Total Persons who have purchased via the Internet at least once	1,474,058
Habitat: 20,000 to 50,000 inhabitants	In the last month	31.2
Habitat: 20,000 to 50,000 inhabitants	More than 1 month and less than 3 months ago	24.3
Habitat: 20,000 to 50,000 inhabitants	More than 3 months and less than 1 year ago	23.9
Habitat: 20,000 to 50,000 inhabitants	More than 1 year ago	20.6
Habitat: 10,000 to 20,000 inhabitants	Total Persons who have purchased via the Internet at least once	1,283,630
Habitat: 10,000 to 20,000 inhabitants	In the last month	32.7
Habitat: 10,000 to 20,000 inhabitants	More than 1 month and less than 3 months ago	22.3
Habitat: 10,000 to 20,000 inhabitants	More than 3 months and less than 1 year ago	26.9
Habitat: 10,000 to 20,000 inhabitants	More than 1 year ago	18.1
Habitat: Less than 10,000 inhabitants	Total Persons who have purchased via the Internet at least once	1,687,282
Habitat: Less than 10,000 inhabitants	In the last month	32.3
Habitat: Less than 10,000 inhabitants	More than 1 month and less than 3 months ago	25.1
Habitat: Less than 10,000 inhabitants	More than 3 months and less than 1 year ago	25.8
Habitat: Less than 10,000 inhabitants	More than 1 year ago	16.7
Size of the household: Households with 1 member	Total Persons who have purchased via the Internet at least once	508,465
Size of the household: Households with 1 member	In the last month	37.7
Size of the household: Households with 1 member	More than 1 month and less than 3 months ago	20.6
Size of the household: Households with 1 member	More than 3 months and less than 1 year ago	21.4
Size of the household: Households with 1 member	More than 1 year ago	20.4
Size of the household: Households with 2 members	Total Persons who have purchased via the Internet at least once	1,942,089
Size of the household: Households with 2 members	In the last month	37.1
Size of the household: Households with 2 members	More than 1 month and less than 3 months ago	26.8
Size of the household: Households with 2 members	More than 3 months and less than 1 year ago	20.7
Size of the household: Households with 2 members	More than 1 year ago	15.4
Size of the household: Households with 3 members	Total Persons who have purchased via the Internet at least once	2,978,157
Size of the household: Households with 3 members	In the last month	34.3
Size of the household: Households with 3 members	More than 1 month and less than 3 months ago	24.7
Size of the household: Households with 3 members	More than 3 months and less than 1 year ago	25.6
Size of the household: Households with 3 members	More than 1 year ago	15.4
Size of the household: Households with 4 members	Total Persons who have purchased via the Internet at least once	3,422,859
Size of the household: Households with 4 members	In the last month	32.6
Size of the household: Households with 4 members	More than 1 month and less than 3 months ago	25.9
Size of the household: Households with 4 members	More than 3 months and less than 1 year ago	24.8
Size of the household: Households with 4 members	More than 1 year ago	16.7
Size of the household: Households with 5 or more memberss	Total Persons who have purchased via the Internet at least once	1,143,881
Size of the household: Households with 5 or more memberss	In the last month	30.9
Size of the household: Households with 5 or more memberss	More than 1 month and less than 3 months ago	24.2
Size of the household: Households with 5 or more memberss	More than 3 months and less than 1 year ago	25.6
Size of the household: Households with 5 or more memberss	More than 1 year ago	19.4
Nationality: Spanish	Total Persons who have purchased via the Internet at least once	8,957,424
Nationality: Spanish	In the last month	34.1
Nationality: Spanish	More than 1 month and less than 3 months ago	25.4
Nationality: Spanish	More than 3 months and less than 1 year ago	24.2
Nationality: Spanish	More than 1 year ago	16.3
Nationality: Foreign	Total Persons who have purchased via the Internet at least once	1,038,028
Nationality: Foreign	In the last month	33.6
Nationality: Foreign	More than 1 month and less than 3 months ago	24.2
Nationality: Foreign	More than 3 months and less than 1 year ago	23.6
Nationality: Foreign	More than 1 year ago	18.6