Demographic characteristics	Last purchase	Total
Total Persons	Total Internet users in the last 3 months	22,195,692
Total Persons	They have purchsed in the last month	15.3
Total Persons	They have purchased between 1 month and 3 months ago	11.3
Total Persons	They have purchased between 3 months and 1 year ago	10.7
Total Persons	They have purchased in the last year	7.2
Total Persons	Persons who have not purchased via the Internet	55.4
Sex: Males	Total Internet users in the last 3 months	11,603,567
Sex: Males	They have purchsed in the last month	16.4
Sex: Males	They have purchased between 1 month and 3 months ago	11.9
Sex: Males	They have purchased between 3 months and 1 year ago	11.9
Sex: Males	They have purchased in the last year	8.3
Sex: Males	Persons who have not purchased via the Internet	51.5
Sex: Females	Total Internet users in the last 3 months	10,592,125
Sex: Females	They have purchsed in the last month	14.1
Sex: Females	They have purchased between 1 month and 3 months ago	10.7
Sex: Females	They have purchased between 3 months and 1 year ago	9.4
Sex: Females	They have purchased in the last year	6.0
Sex: Females	Persons who have not purchased via the Internet	59.8
Age: 16 to 24 years old	Total Internet users in the last 3 months	4,182,202
Age: 16 to 24 years old	They have purchsed in the last month	10.5
Age: 16 to 24 years old	They have purchased between 1 month and 3 months ago	10.4
Age: 16 to 24 years old	They have purchased between 3 months and 1 year ago	10.0
Age: 16 to 24 years old	They have purchased in the last year	7.3
Age: 16 to 24 years old	Persons who have not purchased via the Internet	61.8
Age: 25 to 34 years old	Total Internet users in the last 3 months	6,162,269
Age: 25 to 34 years old	They have purchsed in the last month	17.9
Age: 25 to 34 years old	They have purchased between 1 month and 3 months ago	13.7
Age: 25 to 34 years old	They have purchased between 3 months and 1 year ago	12.2
Age: 25 to 34 years old	They have purchased in the last year	8.1
Age: 25 to 34 years old	Persons who have not purchased via the Internet	48.1
Age: 35 to 44 years old	Total Internet users in the last 3 months	5,697,515
Age: 35 to 44 years old	They have purchsed in the last month	17.8
Age: 35 to 44 years old	They have purchased between 1 month and 3 months ago	12.1
Age: 35 to 44 years old	They have purchased between 3 months and 1 year ago	10.6
Age: 35 to 44 years old	They have purchased in the last year	7.5
Age: 35 to 44 years old	Persons who have not purchased via the Internet	52.1
Age: 45 to 54 years old	Total Internet users in the last 3 months	3,895,029
Age: 45 to 54 years old	They have purchsed in the last month	14.0
Age: 45 to 54 years old	They have purchased between 1 month and 3 months ago	9.6
Age: 45 to 54 years old	They have purchased between 3 months and 1 year ago	10.0
Age: 45 to 54 years old	They have purchased in the last year	6.9
Age: 45 to 54 years old	Persons who have not purchased via the Internet	59.5
Age: 55 to 64 years old	Total Internet users in the last 3 months	1,735,216
Age: 55 to 64 years old	They have purchsed in the last month	12.6
Age: 55 to 64 years old	They have purchased between 1 month and 3 months ago	8.3
Age: 55 to 64 years old	They have purchased between 3 months and 1 year ago	10.2
Age: 55 to 64 years old	They have purchased in the last year	4.4
Age: 55 to 64 years old	Persons who have not purchased via the Internet	64.5
Age: 65 to 74 years old	Total Internet users in the last 3 months	523,460
Age: 65 to 74 years old	They have purchsed in the last month	14.7
Age: 65 to 74 years old	They have purchased between 1 month and 3 months ago	7.6
Age: 65 to 74 years old	They have purchased between 3 months and 1 year ago	6.7
Age: 65 to 74 years old	They have purchased in the last year	4.7
Age: 65 to 74 years old	Persons who have not purchased via the Internet	66.3
Habitat: More than 100,000 inhabitants and provincial capitals	Total Internet users in the last 3 months	9,987,577
Habitat: More than 100,000 inhabitants and provincial capitals	They have purchsed in the last month	16.2
Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased between 1 month and 3 months ago	11.7
Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased between 3 months and 1 year ago	10.1
Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased in the last year	6.9
Habitat: More than 100,000 inhabitants and provincial capitals	Persons who have not purchased via the Internet	55.1
Habitat: 50,000 to 100,000 inhabitants	Total Internet users in the last 3 months	2,204,696
Habitat: 50,000 to 100,000 inhabitants	They have purchsed in the last month	16.3
Habitat: 50,000 to 100,000 inhabitants	They have purchased between 1 month and 3 months ago	12.6
Habitat: 50,000 to 100,000 inhabitants	They have purchased between 3 months and 1 year ago	11.7
Habitat: 50,000 to 100,000 inhabitants	They have purchased in the last year	5.7
Habitat: 50,000 to 100,000 inhabitants	Persons who have not purchased via the Internet	53.8
Habitat: 20,000 to 50,000 inhabitants	Total Internet users in the last 3 months	3,251,844
Habitat: 20,000 to 50,000 inhabitants	They have purchsed in the last month	14.1
Habitat: 20,000 to 50,000 inhabitants	They have purchased between 1 month and 3 months ago	11.0
Habitat: 20,000 to 50,000 inhabitants	They have purchased between 3 months and 1 year ago	10.8
Habitat: 20,000 to 50,000 inhabitants	They have purchased in the last year	9.2
Habitat: 20,000 to 50,000 inhabitants	Persons who have not purchased via the Internet	54.9
Habitat: 10,000 to 20,000 inhabitants	Total Internet users in the last 3 months	2,705,445
Habitat: 10,000 to 20,000 inhabitants	They have purchsed in the last month	15.4
Habitat: 10,000 to 20,000 inhabitants	They have purchased between 1 month and 3 months ago	10.6
Habitat: 10,000 to 20,000 inhabitants	They have purchased between 3 months and 1 year ago	12.3
Habitat: 10,000 to 20,000 inhabitants	They have purchased in the last year	8.2
Habitat: 10,000 to 20,000 inhabitants	Persons who have not purchased via the Internet	53.4
Habitat: Less than 10,000 inhabitants	Total Internet users in the last 3 months	4,046,130
Habitat: Less than 10,000 inhabitants	They have purchsed in the last month	13.4
Habitat: Less than 10,000 inhabitants	They have purchased between 1 month and 3 months ago	10.5
Habitat: Less than 10,000 inhabitants	They have purchased between 3 months and 1 year ago	10.6
Habitat: Less than 10,000 inhabitants	They have purchased in the last year	6.6
Habitat: Less than 10,000 inhabitants	Persons who have not purchased via the Internet	58.9
Size of the household: Households with 1 member	Total Internet users in the last 3 months	950,430
Size of the household: Households with 1 member	They have purchsed in the last month	20.0
Size of the household: Households with 1 member	They have purchased between 1 month and 3 months ago	11.0
Size of the household: Households with 1 member	They have purchased between 3 months and 1 year ago	11.2
Size of the household: Households with 1 member	They have purchased in the last year	10.4
Size of the household: Households with 1 member	Persons who have not purchased via the Internet	47.4
Size of the household: Households with 2 members	Total Internet users in the last 3 months	4,032,343
Size of the household: Households with 2 members	They have purchsed in the last month	17.8
Size of the household: Households with 2 members	They have purchased between 1 month and 3 months ago	12.9
Size of the household: Households with 2 members	They have purchased between 3 months and 1 year ago	9.9
Size of the household: Households with 2 members	They have purchased in the last year	7.2
Size of the household: Households with 2 members	Persons who have not purchased via the Internet	52.2
Size of the household: Households with 3 members	Total Internet users in the last 3 months	6,490,557
Size of the household: Households with 3 members	They have purchsed in the last month	15.7
Size of the household: Households with 3 members	They have purchased between 1 month and 3 months ago	11.3
Size of the household: Households with 3 members	They have purchased between 3 months and 1 year ago	11.6
Size of the household: Households with 3 members	They have purchased in the last year	6.9
Size of the household: Households with 3 members	Persons who have not purchased via the Internet	54.4
Size of the household: Households with 4 members	Total Internet users in the last 3 months	7,893,486
Size of the household: Households with 4 members	They have purchsed in the last month	14.1
Size of the household: Households with 4 members	They have purchased between 1 month and 3 months ago	11.2
Size of the household: Households with 4 members	They have purchased between 3 months and 1 year ago	10.5
Size of the household: Households with 4 members	They have purchased in the last year	7.0
Size of the household: Households with 4 members	Persons who have not purchased via the Internet	57.2
Size of the household: Households with 5 or more memberss	Total Internet users in the last 3 months	2,828,875
Size of the household: Households with 5 or more memberss	They have purchsed in the last month	12.5
Size of the household: Households with 5 or more memberss	They have purchased between 1 month and 3 months ago	9.8
Size of the household: Households with 5 or more memberss	They have purchased between 3 months and 1 year ago	10.1
Size of the household: Households with 5 or more memberss	They have purchased in the last year	7.6
Size of the household: Households with 5 or more memberss	Persons who have not purchased via the Internet	60.1
Nationality: Spanish	Total Internet users in the last 3 months	19,282,881
Nationality: Spanish	They have purchsed in the last month	15.8
Nationality: Spanish	They have purchased between 1 month and 3 months ago	11.8
Nationality: Spanish	They have purchased between 3 months and 1 year ago	11.1
Nationality: Spanish	They have purchased in the last year	7.4
Nationality: Spanish	Persons who have not purchased via the Internet	54.0
Nationality: Foreign	Total Internet users in the last 3 months	2,912,810
Nationality: Foreign	They have purchsed in the last month	12.0
Nationality: Foreign	They have purchased between 1 month and 3 months ago	8.6
Nationality: Foreign	They have purchased between 3 months and 1 year ago	8.1
Nationality: Foreign	They have purchased in the last year	6.1
Nationality: Foreign	Persons who have not purchased via the Internet	65.2