Demographic characteristics Country of origin of the sellers Total Total Persons Total persons who have purchased via the Internet in the last 12 months 8,338,799 Total Persons National sellers 80.6 Total Persons Sellers from other EU countries 30.9 Total Persons Sellers from the rest of the world 15.7 Total Persons Unknown country of origin of the sellers 8.6 Sex: Males Total persons who have purchased via the Internet in the last 12 months 4,696,095 Sex: Males National sellers 78.8 Sex: Males Sellers from other EU countries 32.2 Sex: Males Sellers from the rest of the world 19.4 Sex: Males Unknown country of origin of the sellers 9.5 Sex: Females Total persons who have purchased via the Internet in the last 12 months 3,642,704 Sex: Females National sellers 83.0 Sex: Females Sellers from other EU countries 29.1 Sex: Females Sellers from the rest of the world 10.9 Sex: Females Unknown country of origin of the sellers 7.6 Age: 16 to 24 years old Total persons who have purchased via the Internet in the last 12 months 1,299,637 Age: 16 to 24 years old National sellers 76.4 Age: 16 to 24 years old Sellers from other EU countries 28.4 Age: 16 to 24 years old Sellers from the rest of the world 17.2 Age: 16 to 24 years old Unknown country of origin of the sellers 10.8 Age: 25 to 34 years old Total persons who have purchased via the Internet in the last 12 months 2,708,415 Age: 25 to 34 years old National sellers 83.4 Age: 25 to 34 years old Sellers from other EU countries 29.5 Age: 25 to 34 years old Sellers from the rest of the world 18.1 Age: 25 to 34 years old Unknown country of origin of the sellers 8.3 Age: 35 to 44 years old Total persons who have purchased via the Internet in the last 12 months 2,320,624 Age: 35 to 44 years old National sellers 79.7 Age: 35 to 44 years old Sellers from other EU countries 32.1 Age: 35 to 44 years old Sellers from the rest of the world 14.3 Age: 35 to 44 years old Unknown country of origin of the sellers 8.7 Age: 45 to 54 years old Total persons who have purchased via the Internet in the last 12 months 1,314,218 Age: 45 to 54 years old National sellers 83.0 Age: 45 to 54 years old Sellers from other EU countries 30.6 Age: 45 to 54 years old Sellers from the rest of the world 13.4 Age: 45 to 54 years old Unknown country of origin of the sellers 6.7 Age: 55 to 64 years old Total persons who have purchased via the Internet in the last 12 months 541,648 Age: 55 to 64 years old National sellers 80.3 Age: 55 to 64 years old Sellers from other EU countries 37.4 Age: 55 to 64 years old Sellers from the rest of the world 12.6 Age: 55 to 64 years old Unknown country of origin of the sellers 7.8 Age: 65 to 74 years old Total persons who have purchased via the Internet in the last 12 months 154,257 Age: 65 to 74 years old National sellers 60.2 Age: 65 to 74 years old Sellers from other EU countries 35.4 Age: 65 to 74 years old Sellers from the rest of the world 11.1 Age: 65 to 74 years old Unknown country of origin of the sellers 14.7 Habitat: More than 100,000 inhabitants and provincial capitals Total persons who have purchased via the Internet in the last 12 months 3,816,366 Habitat: More than 100,000 inhabitants and provincial capitals National sellers 80.6 Habitat: More than 100,000 inhabitants and provincial capitals Sellers from other EU countries 33.0 Habitat: More than 100,000 inhabitants and provincial capitals Sellers from the rest of the world 17.0 Habitat: More than 100,000 inhabitants and provincial capitals Unknown country of origin of the sellers 8.6 Habitat: 50,000 to 100,000 inhabitants Total persons who have purchased via the Internet in the last 12 months 894,866 Habitat: 50,000 to 100,000 inhabitants National sellers 80.3 Habitat: 50,000 to 100,000 inhabitants Sellers from other EU countries 36.4 Habitat: 50,000 to 100,000 inhabitants Sellers from the rest of the world 18.0 Habitat: 50,000 to 100,000 inhabitants Unknown country of origin of the sellers 6.1 Habitat: 20,000 to 50,000 inhabitants Total persons who have purchased via the Internet in the last 12 months 1,170,212 Habitat: 20,000 to 50,000 inhabitants National sellers 81.2 Habitat: 20,000 to 50,000 inhabitants Sellers from other EU countries 28.5 Habitat: 20,000 to 50,000 inhabitants Sellers from the rest of the world 17.3 Habitat: 20,000 to 50,000 inhabitants Unknown country of origin of the sellers 8.4 Habitat: 10,000 to 20,000 inhabitants Total persons who have purchased via the Internet in the last 12 months 1,051,848 Habitat: 10,000 to 20,000 inhabitants National sellers 77.9 Habitat: 10,000 to 20,000 inhabitants Sellers from other EU countries 29.1 Habitat: 10,000 to 20,000 inhabitants Sellers from the rest of the world 13.6 Habitat: 10,000 to 20,000 inhabitants Unknown country of origin of the sellers 8.3 Habitat: Less than 10,000 inhabitants Total persons who have purchased via the Internet in the last 12 months 1,405,507 Habitat: Less than 10,000 inhabitants National sellers 82.3 Habitat: Less than 10,000 inhabitants Sellers from other EU countries 24.7 Habitat: Less than 10,000 inhabitants Sellers from the rest of the world 10.8 Habitat: Less than 10,000 inhabitants Unknown country of origin of the sellers 10.7 Size of the household: Households with 1 member Total persons who have purchased via the Internet in the last 12 months 404,926 Size of the household: Households with 1 member National sellers 77.6 Size of the household: Households with 1 member Sellers from other EU countries 36.9 Size of the household: Households with 1 member Sellers from the rest of the world 19.3 Size of the household: Households with 1 member Unknown country of origin of the sellers 11.1 Size of the household: Households with 2 members Total persons who have purchased via the Internet in the last 12 months 1,642,932 Size of the household: Households with 2 members National sellers 81.4 Size of the household: Households with 2 members Sellers from other EU countries 34.0 Size of the household: Households with 2 members Sellers from the rest of the world 17.8 Size of the household: Households with 2 members Unknown country of origin of the sellers 8.8 Size of the household: Households with 3 members Total persons who have purchased via the Internet in the last 12 months 2,518,190 Size of the household: Households with 3 members National sellers 80.1 Size of the household: Households with 3 members Sellers from other EU countries 29.9 Size of the household: Households with 3 members Sellers from the rest of the world 12.1 Size of the household: Households with 3 members Unknown country of origin of the sellers 10.1 Size of the household: Households with 4 members Total persons who have purchased via the Internet in the last 12 months 2,850,699 Size of the household: Households with 4 members National sellers 80.7 Size of the household: Households with 4 members Sellers from other EU countries 30.1 Size of the household: Households with 4 members Sellers from the rest of the world 15.2 Size of the household: Households with 4 members Unknown country of origin of the sellers 7.1 Size of the household: Households with 5 or more memberss Total persons who have purchased via the Internet in the last 12 months 922,052 Size of the household: Households with 5 or more memberss National sellers 81.6 Size of the household: Households with 5 or more memberss Sellers from other EU countries 27.6 Size of the household: Households with 5 or more memberss Sellers from the rest of the world 21.7 Size of the household: Households with 5 or more memberss Unknown country of origin of the sellers 8.1 Nationality: Spanish Total persons who have purchased via the Internet in the last 12 months 7,494,219 Nationality: Spanish National sellers 82.8 Nationality: Spanish Sellers from other EU countries 29.0 Nationality: Spanish Sellers from the rest of the world 15.2 Nationality: Spanish Unknown country of origin of the sellers 8.5 Nationality: Foreign Total persons who have purchased via the Internet in the last 12 months 844,580 Nationality: Foreign National sellers 61.2 Nationality: Foreign Sellers from other EU countries 47.2 Nationality: Foreign Sellers from the rest of the world 19.7 Nationality: Foreign Unknown country of origin of the sellers 10.1