Socio-economic characteristics	Country of origin of the sellers	Total
Total Persons	Total persons who have purchased via the Internet in the last 12 months	8,338,799
Total Persons	National sellers	80.6
Total Persons	Sellers from other EU countries	30.9
Total Persons	Sellers from the rest of the world	15.7
Total Persons	Unknown country of origin of the sellers	8.6
Studies completed: Illiterate	Total persons who have purchased via the Internet in the last 12 months	0
Studies completed: Illiterate	National sellers	..
Studies completed: Illiterate	Sellers from other EU countries	..
Studies completed: Illiterate	Sellers from the rest of the world	..
Studies completed: Illiterate	Unknown country of origin of the sellers	..
Studies completed: Primary Education	Total persons who have purchased via the Internet in the last 12 months	337,145
Studies completed: Primary Education	National sellers	78.4
Studies completed: Primary Education	Sellers from other EU countries	15.2
Studies completed: Primary Education	Sellers from the rest of the world	9.2
Studies completed: Primary Education	Unknown country of origin of the sellers	13.9
Studies completed: First stage Secondary Education	Total persons who have purchased via the Internet in the last 12 months	1,094,566
Studies completed: First stage Secondary Education	National sellers	81.9
Studies completed: First stage Secondary Education	Sellers from other EU countries	24.4
Studies completed: First stage Secondary Education	Sellers from the rest of the world	13.8
Studies completed: First stage Secondary Education	Unknown country of origin of the sellers	8.7
Studies completed: Second stage Secondary Education	Total persons who have purchased via the Internet in the last 12 months	2,273,049
Studies completed: Second stage Secondary Education	National sellers	78.3
Studies completed: Second stage Secondary Education	Sellers from other EU countries	29.5
Studies completed: Second stage Secondary Education	Sellers from the rest of the world	15.5
Studies completed: Second stage Secondary Education	Unknown country of origin of the sellers	9.7
Studies completed: Advanced Vocational Education	Total persons who have purchased via the Internet in the last 12 months	1,310,630
Studies completed: Advanced Vocational Education	National sellers	82.2
Studies completed: Advanced Vocational Education	Sellers from other EU countries	26.7
Studies completed: Advanced Vocational Education	Sellers from the rest of the world	11.2
Studies completed: Advanced Vocational Education	Unknown country of origin of the sellers	8.0
Studies completed: Higher Education	Total persons who have purchased via the Internet in the last 12 months	3,323,409
Studies completed: Higher Education	National sellers	81.4
Studies completed: Higher Education	Sellers from other EU countries	37.1
Studies completed: Higher Education	Sellers from the rest of the world	18.9
Studies completed: Higher Education	Unknown country of origin of the sellers	7.6
Studies completed: Other	Total persons who have purchased via the Internet in the last 12 months	0
Studies completed: Other	National sellers	..
Studies completed: Other	Sellers from other EU countries	..
Studies completed: Other	Sellers from the rest of the world	..
Studies completed: Other	Unknown country of origin of the sellers	..
Employment situation: Employed and economically active	Total persons who have purchased via the Internet in the last 12 months	5,946,188
Employment situation: Employed and economically active	National sellers	81.6
Employment situation: Employed and economically active	Sellers from other EU countries	31.2
Employment situation: Employed and economically active	Sellers from the rest of the world	15.4
Employment situation: Employed and economically active	Unknown country of origin of the sellers	8.6
Employment situation: Unemployed and economically active	Total persons who have purchased via the Internet in the last 12 months	974,915
Employment situation: Unemployed and economically active	National sellers	76.0
Employment situation: Unemployed and economically active	Sellers from other EU countries	30.1
Employment situation: Unemployed and economically active	Sellers from the rest of the world	17.6
Employment situation: Unemployed and economically active	Unknown country of origin of the sellers	10.1
Employment situation: Inactive population: Students	Total persons who have purchased via the Internet in the last 12 months	860,675
Employment situation: Inactive population: Students	National sellers	81.2
Employment situation: Inactive population: Students	Sellers from other EU countries	31.0
Employment situation: Inactive population: Students	Sellers from the rest of the world	17.1
Employment situation: Inactive population: Students	Unknown country of origin of the sellers	8.2
Employment situation: Inactive population: Household chores	Total persons who have purchased via the Internet in the last 12 months	200,423
Employment situation: Inactive population: Household chores	National sellers	81.7
Employment situation: Inactive population: Household chores	Sellers from other EU countries	24.1
Employment situation: Inactive population: Household chores	Sellers from the rest of the world	15.2
Employment situation: Inactive population: Household chores	Unknown country of origin of the sellers	2.8
Employment situation: Inactive population: Pensioners	Total persons who have purchased via the Internet in the last 12 months	249,941
Employment situation: Inactive population: Pensioners	National sellers	73.0
Employment situation: Inactive population: Pensioners	Sellers from other EU countries	36.3
Employment situation: Inactive population: Pensioners	Sellers from the rest of the world	11.4
Employment situation: Inactive population: Pensioners	Unknown country of origin of the sellers	11.7
Employment situation: Other employment situation	Total persons who have purchased via the Internet in the last 12 months	106,658
Employment situation: Other employment situation	National sellers	80.2
Employment situation: Other employment situation	Sellers from other EU countries	17.5
Employment situation: Other employment situation	Sellers from the rest of the world	16.3
Employment situation: Other employment situation	Unknown country of origin of the sellers	5.6
Professional status (in main job): Worker employed by others	Total persons who have purchased via the Internet in the last 12 months	4,882,024
Professional status (in main job): Worker employed by others	National sellers	81.1
Professional status (in main job): Worker employed by others	Sellers from other EU countries	31.2
Professional status (in main job): Worker employed by others	Sellers from the rest of the world	15.6
Professional status (in main job): Worker employed by others	Unknown country of origin of the sellers	8.4
Professional status (in main job): Self-employed or freelance workers	Total persons who have purchased via the Internet in the last 12 months	1,064,164
Professional status (in main job): Self-employed or freelance workers	National sellers	83.8
Professional status (in main job): Self-employed or freelance workers	Sellers from other EU countries	31.4
Professional status (in main job): Self-employed or freelance workers	Sellers from the rest of the world	14.1
Professional status (in main job): Self-employed or freelance workers	Unknown country of origin of the sellers	9.3
Main occupation: Manual	Total persons who have purchased via the Internet in the last 12 months	1,303,280
Main occupation: Manual	National sellers	81.6
Main occupation: Manual	Sellers from other EU countries	27.0
Main occupation: Manual	Sellers from the rest of the world	11.7
Main occupation: Manual	Unknown country of origin of the sellers	9.2
Main occupation: Non-manual	Total persons who have purchased via the Internet in the last 12 months	4,642,908
Main occupation: Non-manual	National sellers	81.5
Main occupation: Non-manual	Sellers from other EU countries	32.4
Main occupation: Non-manual	Sellers from the rest of the world	16.4
Main occupation: Non-manual	Unknown country of origin of the sellers	8.4
Main occupation: ICT workers	Total persons who have purchased via the Internet in the last 12 months	455,935
Main occupation: ICT workers	National sellers	81.8
Main occupation: ICT workers	Sellers from other EU countries	44.1
Main occupation: ICT workers	Sellers from the rest of the world	26.4
Main occupation: ICT workers	Unknown country of origin of the sellers	10.2
Main occupation: Other workers	Total persons who have purchased via the Internet in the last 12 months	5,490,253
Main occupation: Other workers	National sellers	81.5
Main occupation: Other workers	Sellers from other EU countries	30.1
Main occupation: Other workers	Sellers from the rest of the world	14.4
Main occupation: Other workers	Unknown country of origin of the sellers	8.4
Net household monthly income: Less than 1,100 Euros	Total persons who have purchased via the Internet in the last 12 months	581,101
Net household monthly income: Less than 1,100 Euros	National sellers	73.9
Net household monthly income: Less than 1,100 Euros	Sellers from other EU countries	31.4
Net household monthly income: Less than 1,100 Euros	Sellers from the rest of the world	15.8
Net household monthly income: Less than 1,100 Euros	Unknown country of origin of the sellers	7.4
Net household monthly income: 1,100 to 1,800 euros	Total persons who have purchased via the Internet in the last 12 months	1,589,060
Net household monthly income: 1,100 to 1,800 euros	National sellers	83.4
Net household monthly income: 1,100 to 1,800 euros	Sellers from other EU countries	31.5
Net household monthly income: 1,100 to 1,800 euros	Sellers from the rest of the world	12.8
Net household monthly income: 1,100 to 1,800 euros	Unknown country of origin of the sellers	6.0
Net household monthly income: 1,800 to 2,700 euros	Total persons who have purchased via the Internet in the last 12 months	2,034,736
Net household monthly income: 1,800 to 2,700 euros	National sellers	82.3
Net household monthly income: 1,800 to 2,700 euros	Sellers from other EU countries	32.8
Net household monthly income: 1,800 to 2,700 euros	Sellers from the rest of the world	15.2
Net household monthly income: 1,800 to 2,700 euros	Unknown country of origin of the sellers	10.4
Net household monthly income: More than 2,700 Euros	Total persons who have purchased via the Internet in the last 12 months	2,208,558
Net household monthly income: More than 2,700 Euros	National sellers	82.4
Net household monthly income: More than 2,700 Euros	Sellers from other EU countries	32.1
Net household monthly income: More than 2,700 Euros	Sellers from the rest of the world	19.7
Net household monthly income: More than 2,700 Euros	Unknown country of origin of the sellers	7.9
Net household monthly income: DK/NA	Total persons who have purchased via the Internet in the last 12 months	1,925,343
Net household monthly income: DK/NA	National sellers	76.6
Net household monthly income: DK/NA	Sellers from other EU countries	26.6
Net household monthly income: DK/NA	Sellers from the rest of the world	14.0
Net household monthly income: DK/NA	Unknown country of origin of the sellers	10.1