Demographic characteristics	Last purchase	Total
Total Persons	Total Internet users in the last 3 months	24,226,141
Total Persons	They have purchsed in the last month	18.2
Total Persons	They have purchased between 1 month and 3 months ago	13.0
Total Persons	They have purchased between 3 months and 1 year ago	12.3
Total Persons	They have purchased in the last year	6.6
Total Persons	Persons who have not purchased via the Internet	49.8
Sex: Men	Total Internet users in the last 3 months	12,575,567
Sex: Men	They have purchsed in the last month	19.8
Sex: Men	They have purchased between 1 month and 3 months ago	14.4
Sex: Men	They have purchased between 3 months and 1 year ago	12.8
Sex: Men	They have purchased in the last year	7.5
Sex: Men	Persons who have not purchased via the Internet	45.5
Sex: Female	Total Internet users in the last 3 months	11,650,573
Sex: Female	They have purchsed in the last month	16.5
Sex: Female	They have purchased between 1 month and 3 months ago	11.6
Sex: Female	They have purchased between 3 months and 1 year ago	11.8
Sex: Female	They have purchased in the last year	5.6
Sex: Female	Persons who have not purchased via the Internet	54.5
Age: 16 to 24 years old	Total Internet users in the last 3 months	4,063,413
Age: 16 to 24 years old	They have purchsed in the last month	14.1
Age: 16 to 24 years old	They have purchased between 1 month and 3 months ago	13.7
Age: 16 to 24 years old	They have purchased between 3 months and 1 year ago	12.9
Age: 16 to 24 years old	They have purchased in the last year	5.9
Age: 16 to 24 years old	Persons who have not purchased via the Internet	53.4
Age: 25 to 34 years old	Total Internet users in the last 3 months	5,983,525
Age: 25 to 34 years old	They have purchsed in the last month	21.9
Age: 25 to 34 years old	They have purchased between 1 month and 3 months ago	14.4
Age: 25 to 34 years old	They have purchased between 3 months and 1 year ago	13.9
Age: 25 to 34 years old	They have purchased in the last year	7.1
Age: 25 to 34 years old	Persons who have not purchased via the Internet	42.7
Age: 35 to 44 years old	Total Internet users in the last 3 months	6,556,859
Age: 35 to 44 years old	They have purchsed in the last month	21.7
Age: 35 to 44 years old	They have purchased between 1 month and 3 months ago	13.5
Age: 35 to 44 years old	They have purchased between 3 months and 1 year ago	12.2
Age: 35 to 44 years old	They have purchased in the last year	6.7
Age: 35 to 44 years old	Persons who have not purchased via the Internet	46.0
Age: 45 to 54 years old	Total Internet users in the last 3 months	4,613,425
Age: 45 to 54 years old	They have purchsed in the last month	16.6
Age: 45 to 54 years old	They have purchased between 1 month and 3 months ago	12.4
Age: 45 to 54 years old	They have purchased between 3 months and 1 year ago	10.6
Age: 45 to 54 years old	They have purchased in the last year	6.0
Age: 45 to 54 years old	Persons who have not purchased via the Internet	54.4
Age: 55 to 64 years old	Total Internet users in the last 3 months	2,271,906
Age: 55 to 64 years old	They have purchsed in the last month	11.6
Age: 55 to 64 years old	They have purchased between 1 month and 3 months ago	10.0
Age: 55 to 64 years old	They have purchased between 3 months and 1 year ago	11.3
Age: 55 to 64 years old	They have purchased in the last year	7.7
Age: 55 to 64 years old	Persons who have not purchased via the Internet	59.5
Age: 65 to 74 years old	Total Internet users in the last 3 months	737,013
Age: 65 to 74 years old	They have purchsed in the last month	11.1
Age: 65 to 74 years old	They have purchased between 1 month and 3 months ago	7.2
Age: 65 to 74 years old	They have purchased between 3 months and 1 year ago	11.7
Age: 65 to 74 years old	They have purchased in the last year	5.7
Age: 65 to 74 years old	Persons who have not purchased via the Internet	64.3
Habitat: More than 100,000 inhabitants and provincial capitals	Total Internet users in the last 3 months	10,283,885
Habitat: More than 100,000 inhabitants and provincial capitals	They have purchsed in the last month	20.6
Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased between 1 month and 3 months ago	13.9
Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased between 3 months and 1 year ago	12.1
Habitat: More than 100,000 inhabitants and provincial capitals	They have purchased in the last year	5.6
Habitat: More than 100,000 inhabitants and provincial capitals	Persons who have not purchased via the Internet	47.8
Habitat: 50,000 to 100,000 inhabitants	Total Internet users in the last 3 months	2,618,971
Habitat: 50,000 to 100,000 inhabitants	They have purchsed in the last month	19.1
Habitat: 50,000 to 100,000 inhabitants	They have purchased between 1 month and 3 months ago	10.7
Habitat: 50,000 to 100,000 inhabitants	They have purchased between 3 months and 1 year ago	12.2
Habitat: 50,000 to 100,000 inhabitants	They have purchased in the last year	8.7
Habitat: 50,000 to 100,000 inhabitants	Persons who have not purchased via the Internet	49.3
Habitat: 20,000 to 50,000 inhabitants	Total Internet users in the last 3 months	3,729,208
Habitat: 20,000 to 50,000 inhabitants	They have purchsed in the last month	15.6
Habitat: 20,000 to 50,000 inhabitants	They have purchased between 1 month and 3 months ago	12.7
Habitat: 20,000 to 50,000 inhabitants	They have purchased between 3 months and 1 year ago	12.8
Habitat: 20,000 to 50,000 inhabitants	They have purchased in the last year	6.2
Habitat: 20,000 to 50,000 inhabitants	Persons who have not purchased via the Internet	52.6
Habitat: 10,000 to 20,000 inhabitants	Total Internet users in the last 3 months	2,979,415
Habitat: 10,000 to 20,000 inhabitants	They have purchsed in the last month	15.6
Habitat: 10,000 to 20,000 inhabitants	They have purchased between 1 month and 3 months ago	15.1
Habitat: 10,000 to 20,000 inhabitants	They have purchased between 3 months and 1 year ago	13.1
Habitat: 10,000 to 20,000 inhabitants	They have purchased in the last year	6.9
Habitat: 10,000 to 20,000 inhabitants	Persons who have not purchased via the Internet	49.3
Habitat:áLess than 10,000 inhabitants	Total Internet users in the last 3 months	4,614,662
Habitat:áLess than 10,000 inhabitants	They have purchsed in the last month	16.2
Habitat:áLess than 10,000 inhabitants	They have purchased between 1 month and 3 months ago	11.4
Habitat:áLess than 10,000 inhabitants	They have purchased between 3 months and 1 year ago	11.9
Habitat:áLess than 10,000 inhabitants	They have purchased in the last year	7.7
Habitat:áLess than 10,000 inhabitants	Persons who have not purchased via the Internet	52.7
Size of the household: Households with 1 member	Total Internet users in the last 3 months	1,279,023
Size of the household: Households with 1 member	They have purchsed in the last month	20.3
Size of the household: Households with 1 member	They have purchased between 1 month and 3 months ago	14.6
Size of the household: Households with 1 member	They have purchased between 3 months and 1 year ago	12.5
Size of the household: Households with 1 member	They have purchased in the last year	6.2
Size of the household: Households with 1 member	Persons who have not purchased via the Internet	46.4
Size of the household: Households with 2 members	Total Internet users in the last 3 months	4,889,611
Size of the household: Households with 2 members	They have purchsed in the last month	18.2
Size of the household: Households with 2 members	They have purchased between 1 month and 3 months ago	12.9
Size of the household: Households with 2 members	They have purchased between 3 months and 1 year ago	12.4
Size of the household: Households with 2 members	They have purchased in the last year	7.3
Size of the household: Households with 2 members	Persons who have not purchased via the Internet	49.2
Size of the household: Households with 3 members	Total Internet users in the last 3 months	7,080,121
Size of the household: Households with 3 members	They have purchsed in the last month	18.6
Size of the household: Households with 3 members	They have purchased between 1 month and 3 months ago	13.1
Size of the household: Households with 3 members	They have purchased between 3 months and 1 year ago	12.1
Size of the household: Households with 3 members	They have purchased in the last year	5.9
Size of the household: Households with 3 members	Persons who have not purchased via the Internet	50.4
Size of the household: Households with 4 members	Total Internet users in the last 3 months	7,961,341
Size of the household: Households with 4 members	They have purchsed in the last month	19.4
Size of the household: Households with 4 members	They have purchased between 1 month and 3 months ago	13.5
Size of the household: Households with 4 members	They have purchased between 3 months and 1 year ago	12.9
Size of the household: Households with 4 members	They have purchased in the last year	6.7
Size of the household: Households with 4 members	Persons who have not purchased via the Internet	47.5
Size of the household: Households with 5 or more members	Total Internet users in the last 3 months	3,016,045
Size of the household: Households with 5 or more members	They have purchsed in the last month	13.2
Size of the household: Households with 5 or more members	They have purchased between 1 month and 3 months ago	11.3
Size of the household: Households with 5 or more members	They have purchased between 3 months and 1 year ago	11.2
Size of the household: Households with 5 or more members	They have purchased in the last year	7.0
Size of the household: Households with 5 or more members	Persons who have not purchased via the Internet	57.3
Nationality: Spanish	Total Internet users in the last 3 months	21,130,610
Nationality: Spanish	They have purchsed in the last month	18.7
Nationality: Spanish	They have purchased between 1 month and 3 months ago	13.8
Nationality: Spanish	They have purchased between 3 months and 1 year ago	12.4
Nationality: Spanish	They have purchased in the last year	6.6
Nationality: Spanish	Persons who have not purchased via the Internet	48.4
Nationality: foreign	Total Internet users in the last 3 months	3,095,530
Nationality: foreign	They have purchsed in the last month	14.6
Nationality: foreign	They have purchased between 1 month and 3 months ago	8.0
Nationality: foreign	They have purchased between 3 months and 1 year ago	11.5
Nationality: foreign	They have purchased in the last year	6.5
Nationality: foreign	Persons who have not purchased via the Internet	59.5