Demographic characteristics	Last purchase	Total
Total Persons	Total Internet users in the last 3 months	24,824,110
Total Persons	They have purchsed in the last month	19.3
Total Persons	They have purchased between 1 month and 3 months ago	12.5
Total Persons	They have purchased between 3 months and 1 year ago	12.4
Total Persons	They have purchased in the last year	7.8
Total Persons	Persons who have not purchased via the Internet	48.0
Sex: Male	Total Internet users in the last 3 months	12,748,245
Sex: Male	They have purchsed in the last month	20.4
Sex: Male	They have purchased between 1 month and 3 months ago	12.7
Sex: Male	They have purchased between 3 months and 1 year ago	13.2
Sex: Male	They have purchased in the last year	8.5
Sex: Male	Persons who have not purchased via the Internet	45.2
Sex: Women	Total Internet users in the last 3 months	12,075,865
Sex: Women	They have purchsed in the last month	18.0
Sex: Women	They have purchased between 1 month and 3 months ago	12.3
Sex: Women	They have purchased between 3 months and 1 year ago	11.6
Sex: Women	They have purchased in the last year	7.2
Sex: Women	Persons who have not purchased via the Internet	50.9
Age: 16 to 24 years old	Total Internet users in the last 3 months	4,032,419
Age: 16 to 24 years old	They have purchsed in the last month	15.1
Age: 16 to 24 years old	They have purchased between 1 month and 3 months ago	12.1
Age: 16 to 24 years old	They have purchased between 3 months and 1 year ago	12.7
Age: 16 to 24 years old	They have purchased in the last year	7.3
Age: 16 to 24 years old	Persons who have not purchased via the Internet	52.8
Age: 25 to 34 years old	Total Internet users in the last 3 months	5,942,733
Age: 25 to 34 years old	They have purchsed in the last month	23.6
Age: 25 to 34 years old	They have purchased between 1 month and 3 months ago	14.5
Age: 25 to 34 years old	They have purchased between 3 months and 1 year ago	13.4
Age: 25 to 34 years old	They have purchased in the last year	8.2
Age: 25 to 34 years old	Persons who have not purchased via the Internet	40.3
Age: 35 to 44 years old	Total Internet users in the last 3 months	6,581,677
Age: 35 to 44 years old	They have purchsed in the last month	23.3
Age: 35 to 44 years old	They have purchased between 1 month and 3 months ago	12.6
Age: 35 to 44 years old	They have purchased between 3 months and 1 year ago	13.1
Age: 35 to 44 years old	They have purchased in the last year	8.0
Age: 35 to 44 years old	Persons who have not purchased via the Internet	43.0
Age: 45 to 54 years old	Total Internet users in the last 3 months	4,925,377
Age: 45 to 54 years old	They have purchsed in the last month	16.9
Age: 45 to 54 years old	They have purchased between 1 month and 3 months ago	12.0
Age: 45 to 54 years old	They have purchased between 3 months and 1 year ago	11.8
Age: 45 to 54 years old	They have purchased in the last year	7.4
Age: 45 to 54 years old	Persons who have not purchased via the Internet	51.9
Age: 55 to 64 years old	Total Internet users in the last 3 months	2,463,633
Age: 55 to 64 years old	They have purchsed in the last month	12.6
Age: 55 to 64 years old	They have purchased between 1 month and 3 months ago	11.0
Age: 55 to 64 years old	They have purchased between 3 months and 1 year ago	11.3
Age: 55 to 64 years old	They have purchased in the last year	9.5
Age: 55 to 64 years old	Persons who have not purchased via the Internet	55.6
Age: 65 to 74 years old	Total Internet users in the last 3 months	878,272
Age: 65 to 74 years old	They have purchsed in the last month	10.2
Age: 65 to 74 years old	They have purchased between 1 month and 3 months ago	6.7
Age: 65 to 74 years old	They have purchased between 3 months and 1 year ago	6.9
Age: 65 to 74 years old	They have purchased in the last year	4.7
Age: 65 to 74 years old	Persons who have not purchased via the Internet	71.4
Habitat: 100,000 inhabitants and over and provincial capitals	Total Internet users in the last 3 months	10,744,793
Habitat: 100,000 inhabitants and over and provincial capitals	They have purchsed in the last month	21.2
Habitat: 100,000 inhabitants and over and provincial capitals	They have purchased between 1 month and 3 months ago	12.7
Habitat: 100,000 inhabitants and over and provincial capitals	They have purchased between 3 months and 1 year ago	13.3
Habitat: 100,000 inhabitants and over and provincial capitals	They have purchased in the last year	7.8
Habitat: 100,000 inhabitants and over and provincial capitals	Persons who have not purchased via the Internet	45.0
Habitat: Between 50,000 and 100,000 inhabitants	Total Internet users in the last 3 months	2,501,660
Habitat: Between 50,000 and 100,000 inhabitants	They have purchsed in the last month	17.7
Habitat: Between 50,000 and 100,000 inhabitants	They have purchased between 1 month and 3 months ago	14.1
Habitat: Between 50,000 and 100,000 inhabitants	They have purchased between 3 months and 1 year ago	9.1
Habitat: Between 50,000 and 100,000 inhabitants	They have purchased in the last year	9.4
Habitat: Between 50,000 and 100,000 inhabitants	Persons who have not purchased via the Internet	49.8
Habitat: Between 20,000 and 50,000 inhabitants	Total Internet users in the last 3 months	3,920,632
Habitat: Between 20,000 and 50,000 inhabitants	They have purchsed in the last month	17.9
Habitat: Between 20,000 and 50,000 inhabitants	They have purchased between 1 month and 3 months ago	9.7
Habitat: Between 20,000 and 50,000 inhabitants	They have purchased between 3 months and 1 year ago	12.0
Habitat: Between 20,000 and 50,000 inhabitants	They have purchased in the last year	6.7
Habitat: Between 20,000 and 50,000 inhabitants	Persons who have not purchased via the Internet	53.7
Habitat: Between 10,000 and 20,000 inhabitants	Total Internet users in the last 3 months	2,843,262
Habitat: Between 10,000 and 20,000 inhabitants	They have purchsed in the last month	20.6
Habitat: Between 10,000 and 20,000 inhabitants	They have purchased between 1 month and 3 months ago	11.5
Habitat: Between 10,000 and 20,000 inhabitants	They have purchased between 3 months and 1 year ago	12.6
Habitat: Between 10,000 and 20,000 inhabitants	They have purchased in the last year	7.8
Habitat: Between 10,000 and 20,000 inhabitants	Persons who have not purchased via the Internet	47.5
Habitat:áLess than 10,000 inhabitants	Total Internet users in the last 3 months	4,813,762
Habitat:áLess than 10,000 inhabitants	They have purchsed in the last month	16.1
Habitat:áLess than 10,000 inhabitants	They have purchased between 1 month and 3 months ago	13.9
Habitat:áLess than 10,000 inhabitants	They have purchased between 3 months and 1 year ago	12.4
Habitat:áLess than 10,000 inhabitants	They have purchased in the last year	8.2
Habitat:áLess than 10,000 inhabitants	Persons who have not purchased via the Internet	49.4
Size of the household: Households with 1 members	Total Internet users in the last 3 months	1,398,492
Size of the household: Households with 1 members	They have purchsed in the last month	18.6
Size of the household: Households with 1 members	They have purchased between 1 month and 3 months ago	12.8
Size of the household: Households with 1 members	They have purchased between 3 months and 1 year ago	13.0
Size of the household: Households with 1 members	They have purchased in the last year	7.4
Size of the household: Households with 1 members	Persons who have not purchased via the Internet	48.2
Size of the household: Households with 2 members	Total Internet users in the last 3 months	5,262,834
Size of the household: Households with 2 members	They have purchsed in the last month	19.8
Size of the household: Households with 2 members	They have purchased between 1 month and 3 months ago	13.5
Size of the household: Households with 2 members	They have purchased between 3 months and 1 year ago	11.5
Size of the household: Households with 2 members	They have purchased in the last year	8.3
Size of the household: Households with 2 members	Persons who have not purchased via the Internet	47.0
Size of the household: Households with 3 members	Total Internet users in the last 3 months	7,146,200
Size of the household: Households with 3 members	They have purchsed in the last month	20.5
Size of the household: Households with 3 members	They have purchased between 1 month and 3 months ago	11.8
Size of the household: Households with 3 members	They have purchased between 3 months and 1 year ago	13.4
Size of the household: Households with 3 members	They have purchased in the last year	7.0
Size of the household: Households with 3 members	Persons who have not purchased via the Internet	47.2
Size of the household: Households with 4 members	Total Internet users in the last 3 months	7,990,151
Size of the household: Households with 4 members	They have purchsed in the last month	19.8
Size of the household: Households with 4 members	They have purchased between 1 month and 3 months ago	11.9
Size of the household: Households with 4 members	They have purchased between 3 months and 1 year ago	12.1
Size of the household: Households with 4 members	They have purchased in the last year	7.7
Size of the household: Households with 4 members	Persons who have not purchased via the Internet	48.6
Size of the household: Households with 5 or more members	Total Internet users in the last 3 months	3,026,433
Size of the household: Households with 5 or more members	They have purchsed in the last month	14.4
Size of the household: Households with 5 or more members	They have purchased between 1 month and 3 months ago	13.7
Size of the household: Households with 5 or more members	They have purchased between 3 months and 1 year ago	12.5
Size of the household: Households with 5 or more members	They have purchased in the last year	9.7
Size of the household: Households with 5 or more members	Persons who have not purchased via the Internet	49.7
Nationality: Spanish	Total Internet users in the last 3 months	21,691,343
Nationality: Spanish	They have purchsed in the last month	20.2
Nationality: Spanish	They have purchased between 1 month and 3 months ago	12.7
Nationality: Spanish	They have purchased between 3 months and 1 year ago	12.9
Nationality: Spanish	They have purchased in the last year	7.7
Nationality: Spanish	Persons who have not purchased via the Internet	46.5
Nationality: foreign	Total Internet users in the last 3 months	3,132,767
Nationality: foreign	They have purchsed in the last month	12.5
Nationality: foreign	They have purchased between 1 month and 3 months ago	10.9
Nationality: foreign	They have purchased between 3 months and 1 year ago	9.4
Nationality: foreign	They have purchased in the last year	8.9
Nationality: foreign	Persons who have not purchased via the Internet	58.3