Demographic characteristics	Reasons why they preferred to buy online	Total
Total Persons	Total Persons who have used a computer in the last 12 months	10,990,805
Total Persons	Prices, promotions or discounts	73.2
Total Persons	Comfort	78.0
Total Persons	Broader supply or range of products	52.8
Total Persons	Only available means (products that are not available in the store)	24.8
Total Persons	Possiblity to choose among different options and to obtain information about the products	53.1
Total Persons	Ease of purchase (it is easier to purchase online than in a physical store)	55.6
Total Persons	Time saving	65.5
Total Persons	Quick delivery	42.8
Total Persons	They wanted to try it	14.0
Total Persons	Another person recommended it to them (relative, friend, etc.)	19.8
Total Persons	Other reasons	9.2
Sex: Male	Total Persons who have used a computer in the last 12 months	5,919,325
Sex: Male	Prices, promotions or discounts	77.5
Sex: Male	Comfort	76.9
Sex: Male	Broader supply or range of products	56.9
Sex: Male	Only available means (products that are not available in the store)	26.6
Sex: Male	Possiblity to choose among different options and to obtain information about the products	56.4
Sex: Male	Ease of purchase (it is easier to purchase online than in a physical store)	57.0
Sex: Male	Time saving	66.1
Sex: Male	Quick delivery	43.1
Sex: Male	They wanted to try it	13.2
Sex: Male	Another person recommended it to them (relative, friend, etc.)	20.4
Sex: Male	Other reasons	10.3
Sex: Women	Total Persons who have used a computer in the last 12 months	5,071,480
Sex: Women	Prices, promotions or discounts	68.1
Sex: Women	Comfort	79.4
Sex: Women	Broader supply or range of products	48.1
Sex: Women	Only available means (products that are not available in the store)	22.6
Sex: Women	Possiblity to choose among different options and to obtain information about the products	49.2
Sex: Women	Ease of purchase (it is easier to purchase online than in a physical store)	53.9
Sex: Women	Time saving	64.7
Sex: Women	Quick delivery	42.4
Sex: Women	They wanted to try it	14.8
Sex: Women	Another person recommended it to them (relative, friend, etc.)	19.3
Sex: Women	Other reasons	7.9
Age: 16 to 24 years old	Total Persons who have used a computer in the last 12 months	1,609,289
Age: 16 to 24 years old	Prices, promotions or discounts	76.2
Age: 16 to 24 years old	Comfort	79.2
Age: 16 to 24 years old	Broader supply or range of products	53.8
Age: 16 to 24 years old	Only available means (products that are not available in the store)	25.5
Age: 16 to 24 years old	Possiblity to choose among different options and to obtain information about the products	52.7
Age: 16 to 24 years old	Ease of purchase (it is easier to purchase online than in a physical store)	52.6
Age: 16 to 24 years old	Time saving	65.8
Age: 16 to 24 years old	Quick delivery	42.4
Age: 16 to 24 years old	They wanted to try it	21.1
Age: 16 to 24 years old	Another person recommended it to them (relative, friend, etc.)	25.6
Age: 16 to 24 years old	Other reasons	7.9
Age: 25 to 34 years old	Total Persons who have used a computer in the last 12 months	3,075,647
Age: 25 to 34 years old	Prices, promotions or discounts	76.3
Age: 25 to 34 years old	Comfort	77.8
Age: 25 to 34 years old	Broader supply or range of products	56.2
Age: 25 to 34 years old	Only available means (products that are not available in the store)	24.1
Age: 25 to 34 years old	Possiblity to choose among different options and to obtain information about the products	56.2
Age: 25 to 34 years old	Ease of purchase (it is easier to purchase online than in a physical store)	58.8
Age: 25 to 34 years old	Time saving	65.7
Age: 25 to 34 years old	Quick delivery	44.0
Age: 25 to 34 years old	They wanted to try it	14.3
Age: 25 to 34 years old	Another person recommended it to them (relative, friend, etc.)	24.3
Age: 25 to 34 years old	Other reasons	10.5
Age: 35 to 44 years old	Total Persons who have used a computer in the last 12 months	3,227,411
Age: 35 to 44 years old	Prices, promotions or discounts	74.3
Age: 35 to 44 years old	Comfort	79.1
Age: 35 to 44 years old	Broader supply or range of products	52.5
Age: 35 to 44 years old	Only available means (products that are not available in the store)	25.1
Age: 35 to 44 years old	Possiblity to choose among different options and to obtain information about the products	52.6
Age: 35 to 44 years old	Ease of purchase (it is easier to purchase online than in a physical store)	55.4
Age: 35 to 44 years old	Time saving	68.3
Age: 35 to 44 years old	Quick delivery	42.9
Age: 35 to 44 years old	They wanted to try it	12.8
Age: 35 to 44 years old	Another person recommended it to them (relative, friend, etc.)	16.4
Age: 35 to 44 years old	Other reasons	8.6
Age: 45 to 54 years old	Total Persons who have used a computer in the last 12 months	2,010,729
Age: 45 to 54 years old	Prices, promotions or discounts	69.6
Age: 45 to 54 years old	Comfort	75.5
Age: 45 to 54 years old	Broader supply or range of products	50.1
Age: 45 to 54 years old	Only available means (products that are not available in the store)	22.7
Age: 45 to 54 years old	Possiblity to choose among different options and to obtain information about the products	51.3
Age: 45 to 54 years old	Ease of purchase (it is easier to purchase online than in a physical store)	53.5
Age: 45 to 54 years old	Time saving	63.1
Age: 45 to 54 years old	Quick delivery	40.2
Age: 45 to 54 years old	They wanted to try it	12.3
Age: 45 to 54 years old	Another person recommended it to them (relative, friend, etc.)	17.0
Age: 45 to 54 years old	Other reasons	8.1
Age: 55 to 64 years old	Total Persons who have used a computer in the last 12 months	858,545
Age: 55 to 64 years old	Prices, promotions or discounts	65.4
Age: 55 to 64 years old	Comfort	78.2
Age: 55 to 64 years old	Broader supply or range of products	48.5
Age: 55 to 64 years old	Only available means (products that are not available in the store)	28.7
Age: 55 to 64 years old	Possiblity to choose among different options and to obtain information about the products	49.3
Age: 55 to 64 years old	Ease of purchase (it is easier to purchase online than in a physical store)	54.7
Age: 55 to 64 years old	Time saving	61.1
Age: 55 to 64 years old	Quick delivery	44.1
Age: 55 to 64 years old	They wanted to try it	9.6
Age: 55 to 64 years old	Another person recommended it to them (relative, friend, etc.)	14.0
Age: 55 to 64 years old	Other reasons	12.0
Age: 65 to 74 years old	Total Persons who have used a computer in the last 12 months	209,185
Age: 65 to 74 years old	Prices, promotions or discounts	51.9
Age: 65 to 74 years old	Comfort	81.0
Age: 65 to 74 years old	Broader supply or range of products	44.6
Age: 65 to 74 years old	Only available means (products that are not available in the store)	27.5
Age: 65 to 74 years old	Possiblity to choose among different options and to obtain information about the products	51.0
Age: 65 to 74 years old	Ease of purchase (it is easier to purchase online than in a physical store)	59.1
Age: 65 to 74 years old	Time saving	57.0
Age: 65 to 74 years old	Quick delivery	44.9
Age: 65 to 74 years old	They wanted to try it	6.4
Age: 65 to 74 years old	Another person recommended it to them (relative, friend, etc.)	14.9
Age: 65 to 74 years old	Other reasons	8.3
Habitat: 100,000 inhabitants and over and provincial capitals	Total Persons who have used a computer in the last 12 months	5,088,331
Habitat: 100,000 inhabitants and over and provincial capitals	Prices, promotions or discounts	74.0
Habitat: 100,000 inhabitants and over and provincial capitals	Comfort	79.3
Habitat: 100,000 inhabitants and over and provincial capitals	Broader supply or range of products	52.8
Habitat: 100,000 inhabitants and over and provincial capitals	Only available means (products that are not available in the store)	22.9
Habitat: 100,000 inhabitants and over and provincial capitals	Possiblity to choose among different options and to obtain information about the products	55.7
Habitat: 100,000 inhabitants and over and provincial capitals	Ease of purchase (it is easier to purchase online than in a physical store)	57.3
Habitat: 100,000 inhabitants and over and provincial capitals	Time saving	67.5
Habitat: 100,000 inhabitants and over and provincial capitals	Quick delivery	42.7
Habitat: 100,000 inhabitants and over and provincial capitals	They wanted to try it	13.4
Habitat: 100,000 inhabitants and over and provincial capitals	Another person recommended it to them (relative, friend, etc.)	21.0
Habitat: 100,000 inhabitants and over and provincial capitals	Other reasons	9.4
Habitat: Between 50,000 and 100,000 inhabitants	Total Persons who have used a computer in the last 12 months	1,021,816
Habitat: Between 50,000 and 100,000 inhabitants	Prices, promotions or discounts	74.2
Habitat: Between 50,000 and 100,000 inhabitants	Comfort	74.3
Habitat: Between 50,000 and 100,000 inhabitants	Broader supply or range of products	50.2
Habitat: Between 50,000 and 100,000 inhabitants	Only available means (products that are not available in the store)	26.6
Habitat: Between 50,000 and 100,000 inhabitants	Possiblity to choose among different options and to obtain information about the products	45.5
Habitat: Between 50,000 and 100,000 inhabitants	Ease of purchase (it is easier to purchase online than in a physical store)	48.1
Habitat: Between 50,000 and 100,000 inhabitants	Time saving	59.7
Habitat: Between 50,000 and 100,000 inhabitants	Quick delivery	38.9
Habitat: Between 50,000 and 100,000 inhabitants	They wanted to try it	13.8
Habitat: Between 50,000 and 100,000 inhabitants	Another person recommended it to them (relative, friend, etc.)	17.8
Habitat: Between 50,000 and 100,000 inhabitants	Other reasons	9.8
Habitat: Between 20,000 and 50,000 inhabitants	Total Persons who have used a computer in the last 12 months	1,552,516
Habitat: Between 20,000 and 50,000 inhabitants	Prices, promotions or discounts	74.3
Habitat: Between 20,000 and 50,000 inhabitants	Comfort	77.0
Habitat: Between 20,000 and 50,000 inhabitants	Broader supply or range of products	57.3
Habitat: Between 20,000 and 50,000 inhabitants	Only available means (products that are not available in the store)	24.9
Habitat: Between 20,000 and 50,000 inhabitants	Possiblity to choose among different options and to obtain information about the products	55.5
Habitat: Between 20,000 and 50,000 inhabitants	Ease of purchase (it is easier to purchase online than in a physical store)	56.9
Habitat: Between 20,000 and 50,000 inhabitants	Time saving	66.9
Habitat: Between 20,000 and 50,000 inhabitants	Quick delivery	49.2
Habitat: Between 20,000 and 50,000 inhabitants	They wanted to try it	15.5
Habitat: Between 20,000 and 50,000 inhabitants	Another person recommended it to them (relative, friend, etc.)	23.9
Habitat: Between 20,000 and 50,000 inhabitants	Other reasons	8.4
Habitat: Between 10,000 and 20,000 inhabitants	Total Persons who have used a computer in the last 12 months	1,270,540
Habitat: Between 10,000 and 20,000 inhabitants	Prices, promotions or discounts	69.1
Habitat: Between 10,000 and 20,000 inhabitants	Comfort	76.9
Habitat: Between 10,000 and 20,000 inhabitants	Broader supply or range of products	48.8
Habitat: Between 10,000 and 20,000 inhabitants	Only available means (products that are not available in the store)	22.7
Habitat: Between 10,000 and 20,000 inhabitants	Possiblity to choose among different options and to obtain information about the products	44.5
Habitat: Between 10,000 and 20,000 inhabitants	Ease of purchase (it is easier to purchase online than in a physical store)	50.3
Habitat: Between 10,000 and 20,000 inhabitants	Time saving	62.4
Habitat: Between 10,000 and 20,000 inhabitants	Quick delivery	39.6
Habitat: Between 10,000 and 20,000 inhabitants	They wanted to try it	14.1
Habitat: Between 10,000 and 20,000 inhabitants	Another person recommended it to them (relative, friend, etc.)	12.9
Habitat: Between 10,000 and 20,000 inhabitants	Other reasons	7.8
Habitat:áLess than 10,000 inhabitants	Total Persons who have used a computer in the last 12 months	2,057,601
Habitat:áLess than 10,000 inhabitants	Prices, promotions or discounts	72.2
Habitat:áLess than 10,000 inhabitants	Comfort	78.2
Habitat:áLess than 10,000 inhabitants	Broader supply or range of products	53.4
Habitat:áLess than 10,000 inhabitants	Only available means (products that are not available in the store)	29.6
Habitat:áLess than 10,000 inhabitants	Possiblity to choose among different options and to obtain information about the products	53.8
Habitat:áLess than 10,000 inhabitants	Ease of purchase (it is easier to purchase online than in a physical store)	57.4
Habitat:áLess than 10,000 inhabitants	Time saving	64.2
Habitat:áLess than 10,000 inhabitants	Quick delivery	41.8
Habitat:áLess than 10,000 inhabitants	They wanted to try it	14.1
Habitat:áLess than 10,000 inhabitants	Another person recommended it to them (relative, friend, etc.)	19.4
Habitat:áLess than 10,000 inhabitants	Other reasons	9.9
Size of the household: Households with 1 members	Total Persons who have used a computer in the last 12 months	621,069
Size of the household: Households with 1 members	Prices, promotions or discounts	72.3
Size of the household: Households with 1 members	Comfort	81.8
Size of the household: Households with 1 members	Broader supply or range of products	50.8
Size of the household: Households with 1 members	Only available means (products that are not available in the store)	21.9
Size of the household: Households with 1 members	Possiblity to choose among different options and to obtain information about the products	56.7
Size of the household: Households with 1 members	Ease of purchase (it is easier to purchase online than in a physical store)	54.3
Size of the household: Households with 1 members	Time saving	66.2
Size of the household: Households with 1 members	Quick delivery	43.0
Size of the household: Households with 1 members	They wanted to try it	13.4
Size of the household: Households with 1 members	Another person recommended it to them (relative, friend, etc.)	19.7
Size of the household: Households with 1 members	Other reasons	10.9
Size of the household: Households with 2 members	Total Persons who have used a computer in the last 12 months	2,354,971
Size of the household: Households with 2 members	Prices, promotions or discounts	73.8
Size of the household: Households with 2 members	Comfort	78.6
Size of the household: Households with 2 members	Broader supply or range of products	53.4
Size of the household: Households with 2 members	Only available means (products that are not available in the store)	23.4
Size of the household: Households with 2 members	Possiblity to choose among different options and to obtain information about the products	51.0
Size of the household: Households with 2 members	Ease of purchase (it is easier to purchase online than in a physical store)	53.0
Size of the household: Households with 2 members	Time saving	63.3
Size of the household: Households with 2 members	Quick delivery	40.9
Size of the household: Households with 2 members	They wanted to try it	12.2
Size of the household: Households with 2 members	Another person recommended it to them (relative, friend, etc.)	17.8
Size of the household: Households with 2 members	Other reasons	8.8
Size of the household: Households with 3 members	Total Persons who have used a computer in the last 12 months	3,277,390
Size of the household: Households with 3 members	Prices, promotions or discounts	73.1
Size of the household: Households with 3 members	Comfort	75.9
Size of the household: Households with 3 members	Broader supply or range of products	53.0
Size of the household: Households with 3 members	Only available means (products that are not available in the store)	25.8
Size of the household: Households with 3 members	Possiblity to choose among different options and to obtain information about the products	51.5
Size of the household: Households with 3 members	Ease of purchase (it is easier to purchase online than in a physical store)	55.4
Size of the household: Households with 3 members	Time saving	63.8
Size of the household: Households with 3 members	Quick delivery	43.0
Size of the household: Households with 3 members	They wanted to try it	15.3
Size of the household: Households with 3 members	Another person recommended it to them (relative, friend, etc.)	20.3
Size of the household: Households with 3 members	Other reasons	10.6
Size of the household: Households with 4 members	Total Persons who have used a computer in the last 12 months	3,500,012
Size of the household: Households with 4 members	Prices, promotions or discounts	76.2
Size of the household: Households with 4 members	Comfort	79.1
Size of the household: Households with 4 members	Broader supply or range of products	53.7
Size of the household: Households with 4 members	Only available means (products that are not available in the store)	24.1
Size of the household: Households with 4 members	Possiblity to choose among different options and to obtain information about the products	54.6
Size of the household: Households with 4 members	Ease of purchase (it is easier to purchase online than in a physical store)	57.3
Size of the household: Households with 4 members	Time saving	67.9
Size of the household: Households with 4 members	Quick delivery	43.1
Size of the household: Households with 4 members	They wanted to try it	12.9
Size of the household: Households with 4 members	Another person recommended it to them (relative, friend, etc.)	20.1
Size of the household: Households with 4 members	Other reasons	8.5
Size of the household: Households with 5 or more members	Total Persons who have used a computer in the last 12 months	1,237,364
Size of the household: Households with 5 or more members	Prices, promotions or discounts	64.0
Size of the household: Households with 5 or more members	Comfort	77.9
Size of the household: Households with 5 or more members	Broader supply or range of products	49.8
Size of the household: Households with 5 or more members	Only available means (products that are not available in the store)	28.1
Size of the household: Households with 5 or more members	Possiblity to choose among different options and to obtain information about the products	55.1
Size of the household: Households with 5 or more members	Ease of purchase (it is easier to purchase online than in a physical store)	57.0
Size of the household: Households with 5 or more members	Time saving	66.7
Size of the household: Households with 5 or more members	Quick delivery	44.6
Size of the household: Households with 5 or more members	They wanted to try it	17.1
Size of the household: Households with 5 or more members	Another person recommended it to them (relative, friend, etc.)	21.9
Size of the household: Households with 5 or more members	Other reasons	7.3
Nationality: Spanish	Total Persons who have used a computer in the last 12 months	9,953,857
Nationality: Spanish	Prices, promotions or discounts	72.7
Nationality: Spanish	Comfort	78.3
Nationality: Spanish	Broader supply or range of products	52.4
Nationality: Spanish	Only available means (products that are not available in the store)	25.3
Nationality: Spanish	Possiblity to choose among different options and to obtain information about the products	53.4
Nationality: Spanish	Ease of purchase (it is easier to purchase online than in a physical store)	55.7
Nationality: Spanish	Time saving	65.2
Nationality: Spanish	Quick delivery	42.7
Nationality: Spanish	They wanted to try it	13.4
Nationality: Spanish	Another person recommended it to them (relative, friend, etc.)	19.9
Nationality: Spanish	Other reasons	8.9
Nationality: foreign	Total Persons who have used a computer in the last 12 months	1,036,948
Nationality: foreign	Prices, promotions or discounts	78.2
Nationality: foreign	Comfort	75.8
Nationality: foreign	Broader supply or range of products	57.1
Nationality: foreign	Only available means (products that are not available in the store)	19.7
Nationality: foreign	Possiblity to choose among different options and to obtain information about the products	49.6
Nationality: foreign	Ease of purchase (it is easier to purchase online than in a physical store)	54.8
Nationality: foreign	Time saving	67.9
Nationality: foreign	Quick delivery	43.2
Nationality: foreign	They wanted to try it	19.1
Nationality: foreign	Another person recommended it to them (relative, friend, etc.)	19.8
Nationality: foreign	Other reasons	11.8