Demographic characteristics;Type of product;Total
Total Persons;Total Persons who have purchased over the Internet during the last 12 months;4,961,211
Total Persons;Home products (food, household items, etc.);14.2
Total Persons;Videos or music;15.3
Total Persons;Books, magazines or electronic learning material;23.0
Total Persons;Clothing or sporting material;15.4
Total Persons;Computer software (including videogames);14.7
Total Persons;Computer material;17.1
Total Persons;Electronic equipment (including cameras);15.3
Total Persons;Purchase of stock shares, insurance policies or other financial services;8.4
Total Persons;Travel and tourism accomodations;60.9
Total Persons;Tickets for shows;36.4
Total Persons;Lotteries or gambling;3.6
Total Persons;Other products and services;10.0
Total Persons;DK/ DA;0.0
Sex: Male;Total Persons who have purchased over the Internet during the last 12 months;3,006,292
Sex: Male;Home products (food, household items, etc.);11.8
Sex: Male;Videos or music;18.4
Sex: Male;Books, magazines or electronic learning material;25.0
Sex: Male;Clothing or sporting material;15.1
Sex: Male;Computer software (including videogames);19.3
Sex: Male;Computer material;23.1
Sex: Male;Electronic equipment (including cameras);18.6
Sex: Male;Purchase of stock shares, insurance policies or other financial services;10.6
Sex: Male;Travel and tourism accomodations;58.4
Sex: Male;Tickets for shows;35.2
Sex: Male;Lotteries or gambling;4.3
Sex: Male;Other products and services;11.8
Sex: Male;DK/ DA;0.0
Sex: Female;Total Persons who have purchased over the Internet during the last 12 months;1,954,919
Sex: Female;Home products (food, household items, etc.);17.9
Sex: Female;Videos or music;10.7
Sex: Female;Books, magazines or electronic learning material;19.9
Sex: Female;Clothing or sporting material;15.9
Sex: Female;Computer software (including videogames);7.7
Sex: Female;Computer material;7.7
Sex: Female;Electronic equipment (including cameras);10.2
Sex: Female;Purchase of stock shares, insurance policies or other financial services;4.9
Sex: Female;Travel and tourism accomodations;64.8
Sex: Female;Tickets for shows;38.2
Sex: Female;Lotteries or gambling;2.5
Sex: Female;Other products and services;7.3
Sex: Female;DK/ DA;0.0
Age: from 16 to 24 years old;Total Persons who have purchased over the Internet during the last 12 months;915,664
Age: from 16 to 24 years old;Home products (food, household items, etc.);7.4
Age: from 16 to 24 years old;Videos or music;20.8
Age: from 16 to 24 years old;Books, magazines or electronic learning material;19.2
Age: from 16 to 24 years old;Clothing or sporting material;23.8
Age: from 16 to 24 years old;Computer software (including videogames);15.4
Age: from 16 to 24 years old;Computer material;15.6
Age: from 16 to 24 years old;Electronic equipment (including cameras);15.7
Age: from 16 to 24 years old;Purchase of stock shares, insurance policies or other financial services;1.3
Age: from 16 to 24 years old;Travel and tourism accomodations;50.8
Age: from 16 to 24 years old;Tickets for shows;28.7
Age: from 16 to 24 years old;Lotteries or gambling;3.0
Age: from 16 to 24 years old;Other products and services;9.5
Age: from 16 to 24 years old;DK/ DA;0.0
Age: from 25 to 34 years old;Total Persons who have purchased over the Internet during the last 12 months;1,809,143
Age: from 25 to 34 years old;Home products (food, household items, etc.);13.0
Age: from 25 to 34 years old;Videos or music;15.4
Age: from 25 to 34 years old;Books, magazines or electronic learning material;21.2
Age: from 25 to 34 years old;Clothing or sporting material;16.6
Age: from 25 to 34 years old;Computer software (including videogames);12.4
Age: from 25 to 34 years old;Computer material;15.1
Age: from 25 to 34 years old;Electronic equipment (including cameras);15.1
Age: from 25 to 34 years old;Purchase of stock shares, insurance policies or other financial services;9.1
Age: from 25 to 34 years old;Travel and tourism accomodations;65.4
Age: from 25 to 34 years old;Tickets for shows;37.6
Age: from 25 to 34 years old;Lotteries or gambling;3.9
Age: from 25 to 34 years old;Other products and services;9.8
Age: from 25 to 34 years old;DK/ DA;0.0
Age: from 35 to 44 years old;Total Persons who have purchased over the Internet during the last 12 months;1,275,404
Age: from 35 to 44 years old;Home products (food, household items, etc.);19.4
Age: from 35 to 44 years old;Videos or music;12.6
Age: from 35 to 44 years old;Books, magazines or electronic learning material;25.1
Age: from 35 to 44 years old;Clothing or sporting material;12.4
Age: from 35 to 44 years old;Computer software (including videogames);13.4
Age: from 35 to 44 years old;Computer material;16.5
Age: from 35 to 44 years old;Electronic equipment (including cameras);16.7
Age: from 35 to 44 years old;Purchase of stock shares, insurance policies or other financial services;11.2
Age: from 35 to 44 years old;Travel and tourism accomodations;59.0
Age: from 35 to 44 years old;Tickets for shows;36.1
Age: from 35 to 44 years old;Lotteries or gambling;3.7
Age: from 35 to 44 years old;Other products and services;10.8
Age: from 35 to 44 years old;DK/ DA;0.0
Age: from 45 to 54 years old;Total Persons who have purchased over the Internet during the last 12 months;646,675
Age: from 45 to 54 years old;Home products (food, household items, etc.);14.7
Age: from 45 to 54 years old;Videos or music;14.8
Age: from 45 to 54 years old;Books, magazines or electronic learning material;30.6
Age: from 45 to 54 years old;Clothing or sporting material;10.8
Age: from 45 to 54 years old;Computer software (including videogames);18.9
Age: from 45 to 54 years old;Computer material;20.2
Age: from 45 to 54 years old;Electronic equipment (including cameras);13.3
Age: from 45 to 54 years old;Purchase of stock shares, insurance policies or other financial services;9.6
Age: from 45 to 54 years old;Travel and tourism accomodations;66.3
Age: from 45 to 54 years old;Tickets for shows;39.7
Age: from 45 to 54 years old;Lotteries or gambling;3.6
Age: from 45 to 54 years old;Other products and services;11.1
Age: from 45 to 54 years old;DK/ DA;0.0
Age: from 55 to 64 years old;Total Persons who have purchased over the Internet during the last 12 months;278,355
Age: from 55 to 64 years old;Home products (food, household items, etc.);14.3
Age: from 55 to 64 years old;Videos or music;11.6
Age: from 55 to 64 years old;Books, magazines or electronic learning material;21.7
Age: from 55 to 64 years old;Clothing or sporting material;6.0
Age: from 55 to 64 years old;Computer software (including videogames);22.4
Age: from 55 to 64 years old;Computer material;27.0
Age: from 55 to 64 years old;Electronic equipment (including cameras);14.9
Age: from 55 to 64 years old;Purchase of stock shares, insurance policies or other financial services;9.3
Age: from 55 to 64 years old;Travel and tourism accomodations;60.1
Age: from 55 to 64 years old;Tickets for shows;46.4
Age: from 55 to 64 years old;Lotteries or gambling;2.6
Age: from 55 to 64 years old;Other products and services;8.6
Age: from 55 to 64 years old;DK/ DA;0.0
Age: from 65 to 74 years old;Total Persons who have purchased over the Internet during the last 12 months;35,972
Age: from 65 to 74 years old;Home products (food, household items, etc.);51.5
Age: from 65 to 74 years old;Videos or music;7.3
Age: from 65 to 74 years old;Books, magazines or electronic learning material;13.9
Age: from 65 to 74 years old;Clothing or sporting material;10.3
Age: from 65 to 74 years old;Computer software (including videogames);25.0
Age: from 65 to 74 years old;Computer material;36.0
Age: from 65 to 74 years old;Electronic equipment (including cameras);3.7
Age: from 65 to 74 years old;Purchase of stock shares, insurance policies or other financial services;24.4
Age: from 65 to 74 years old;Travel and tourism accomodations;69.3
Age: from 65 to 74 years old;Tickets for shows;43.8
Age: from 65 to 74 years old;Lotteries or gambling;0.0
Age: from 65 to 74 years old;Other products and services;1.0
Age: from 65 to 74 years old;DK/ DA;0.0
Habitat: More than 100,000 inhabitants and provincial capitals;Total Persons who have purchased over the Internet during the last 12 months;2,667,996
Habitat: More than 100,000 inhabitants and provincial capitals;Home products (food, household items, etc.);15.6
Habitat: More than 100,000 inhabitants and provincial capitals;Videos or music;16.1
Habitat: More than 100,000 inhabitants and provincial capitals;Books, magazines or electronic learning material;22.6
Habitat: More than 100,000 inhabitants and provincial capitals;Clothing or sporting material;13.4
Habitat: More than 100,000 inhabitants and provincial capitals;Computer software (including videogames);14.8
Habitat: More than 100,000 inhabitants and provincial capitals;Computer material;17.4
Habitat: More than 100,000 inhabitants and provincial capitals;Electronic equipment (including cameras);15.4
Habitat: More than 100,000 inhabitants and provincial capitals;Purchase of stock shares, insurance policies or other financial services;10.0
Habitat: More than 100,000 inhabitants and provincial capitals;Travel and tourism accomodations;63.7
Habitat: More than 100,000 inhabitants and provincial capitals;Tickets for shows;40.5
Habitat: More than 100,000 inhabitants and provincial capitals;Lotteries or gambling;3.6
Habitat: More than 100,000 inhabitants and provincial capitals;Other products and services;8.8
Habitat: More than 100,000 inhabitants and provincial capitals;DK/ DA;0.0
Habitat: From 50,000 to 100,000 inhabitants;Total Persons who have purchased over the Internet during the last 12 months;473,513
Habitat: From 50,000 to 100,000 inhabitants;Home products (food, household items, etc.);17.0
Habitat: From 50,000 to 100,000 inhabitants;Videos or music;9.3
Habitat: From 50,000 to 100,000 inhabitants;Books, magazines or electronic learning material;23.5
Habitat: From 50,000 to 100,000 inhabitants;Clothing or sporting material;14.4
Habitat: From 50,000 to 100,000 inhabitants;Computer software (including videogames);10.7
Habitat: From 50,000 to 100,000 inhabitants;Computer material;19.7
Habitat: From 50,000 to 100,000 inhabitants;Electronic equipment (including cameras);9.0
Habitat: From 50,000 to 100,000 inhabitants;Purchase of stock shares, insurance policies or other financial services;8.1
Habitat: From 50,000 to 100,000 inhabitants;Travel and tourism accomodations;62.0
Habitat: From 50,000 to 100,000 inhabitants;Tickets for shows;39.6
Habitat: From 50,000 to 100,000 inhabitants;Lotteries or gambling;2.9
Habitat: From 50,000 to 100,000 inhabitants;Other products and services;10.9
Habitat: From 50,000 to 100,000 inhabitants;DK/ DA;0.0
Habitat: From 20,000 to 50,000 inhabitants;Total Persons who have purchased over the Internet during the last 12 months;662,626
Habitat: From 20,000 to 50,000 inhabitants;Home products (food, household items, etc.);11.3
Habitat: From 20,000 to 50,000 inhabitants;Videos or music;11.3
Habitat: From 20,000 to 50,000 inhabitants;Books, magazines or electronic learning material;23.5
Habitat: From 20,000 to 50,000 inhabitants;Clothing or sporting material;14.2
Habitat: From 20,000 to 50,000 inhabitants;Computer software (including videogames);18.4
Habitat: From 20,000 to 50,000 inhabitants;Computer material;14.9
Habitat: From 20,000 to 50,000 inhabitants;Electronic equipment (including cameras);14.3
Habitat: From 20,000 to 50,000 inhabitants;Purchase of stock shares, insurance policies or other financial services;4.8
Habitat: From 20,000 to 50,000 inhabitants;Travel and tourism accomodations;61.5
Habitat: From 20,000 to 50,000 inhabitants;Tickets for shows;31.3
Habitat: From 20,000 to 50,000 inhabitants;Lotteries or gambling;3.4
Habitat: From 20,000 to 50,000 inhabitants;Other products and services;13.6
Habitat: From 20,000 to 50,000 inhabitants;DK/ DA;0.0
Habitat: From 10,000 to 20,000 inhabitants;Total Persons who have purchased over the Internet during the last 12 months;466,412
Habitat: From 10,000 to 20,000 inhabitants;Home products (food, household items, etc.);12.5
Habitat: From 10,000 to 20,000 inhabitants;Videos or music;18.4
Habitat: From 10,000 to 20,000 inhabitants;Books, magazines or electronic learning material;25.8
Habitat: From 10,000 to 20,000 inhabitants;Clothing or sporting material;26.0
Habitat: From 10,000 to 20,000 inhabitants;Computer software (including videogames);14.9
Habitat: From 10,000 to 20,000 inhabitants;Computer material;19.2
Habitat: From 10,000 to 20,000 inhabitants;Electronic equipment (including cameras);17.9
Habitat: From 10,000 to 20,000 inhabitants;Purchase of stock shares, insurance policies or other financial services;8.1
Habitat: From 10,000 to 20,000 inhabitants;Travel and tourism accomodations;58.7
Habitat: From 10,000 to 20,000 inhabitants;Tickets for shows;32.6
Habitat: From 10,000 to 20,000 inhabitants;Lotteries or gambling;5.6
Habitat: From 10,000 to 20,000 inhabitants;Other products and services;9.9
Habitat: From 10,000 to 20,000 inhabitants;DK/ DA;0.0
Habitat: Less than 10,000 inhabitants;Total Persons who have purchased over the Internet during the last 12 months;690,665
Habitat: Less than 10,000 inhabitants;Home products (food, household items, etc.);11.1
Habitat: Less than 10,000 inhabitants;Videos or music;18.4
Habitat: Less than 10,000 inhabitants;Books, magazines or electronic learning material;22.0
Habitat: Less than 10,000 inhabitants;Clothing or sporting material;18.0
Habitat: Less than 10,000 inhabitants;Computer software (including videogames);13.6
Habitat: Less than 10,000 inhabitants;Computer material;14.5
Habitat: Less than 10,000 inhabitants;Electronic equipment (including cameras);18.2
Habitat: Less than 10,000 inhabitants;Purchase of stock shares, insurance policies or other financial services;6.1
Habitat: Less than 10,000 inhabitants;Travel and tourism accomodations;50.3
Habitat: Less than 10,000 inhabitants;Tickets for shows;25.6
Habitat: Less than 10,000 inhabitants;Lotteries or gambling;2.8
Habitat: Less than 10,000 inhabitants;Other products and services;10.7
Habitat: Less than 10,000 inhabitants;DK/ DA;0.0
Size of household: Households with 1 member;Total Persons who have purchased over the Internet during the last 12 months;249,623
Size of household: Households with 1 member;Home products (food, household items, etc.);13.1
Size of household: Households with 1 member;Videos or music;14.5
Size of household: Households with 1 member;Books, magazines or electronic learning material;31.1
Size of household: Households with 1 member;Clothing or sporting material;11.7
Size of household: Households with 1 member;Computer software (including videogames);13.7
Size of household: Households with 1 member;Computer material;18.6
Size of household: Households with 1 member;Electronic equipment (including cameras);16.0
Size of household: Households with 1 member;Purchase of stock shares, insurance policies or other financial services;14.4
Size of household: Households with 1 member;Travel and tourism accomodations;70.2
Size of household: Households with 1 member;Tickets for shows;39.4
Size of household: Households with 1 member;Lotteries or gambling;6.6
Size of household: Households with 1 member;Other products and services;15.8
Size of household: Households with 1 member;DK/ DA;0.0
Size of household: Households with 2 members;Total Persons who have purchased over the Internet during the last 12 months;934,733
Size of household: Households with 2 members;Home products (food, household items, etc.);14.5
Size of household: Households with 2 members;Videos or music;12.9
Size of household: Households with 2 members;Books, magazines or electronic learning material;23.9
Size of household: Households with 2 members;Clothing or sporting material;13.4
Size of household: Households with 2 members;Computer software (including videogames);14.9
Size of household: Households with 2 members;Computer material;16.4
Size of household: Households with 2 members;Electronic equipment (including cameras);15.0
Size of household: Households with 2 members;Purchase of stock shares, insurance policies or other financial services;8.7
Size of household: Households with 2 members;Travel and tourism accomodations;68.9
Size of household: Households with 2 members;Tickets for shows;39.1
Size of household: Households with 2 members;Lotteries or gambling;3.3
Size of household: Households with 2 members;Other products and services;9.1
Size of household: Households with 2 members;DK/ DA;0.0
Size of household: Households with 3 members;Total Persons who have purchased over the Internet during the last 12 months;1,350,104
Size of household: Households with 3 members;Home products (food, household items, etc.);14.4
Size of household: Households with 3 members;Videos or music;13.8
Size of household: Households with 3 members;Books, magazines or electronic learning material;24.3
Size of household: Households with 3 members;Clothing or sporting material;15.7
Size of household: Households with 3 members;Computer software (including videogames);12.9
Size of household: Households with 3 members;Computer material;17.9
Size of household: Households with 3 members;Electronic equipment (including cameras);16.0
Size of household: Households with 3 members;Purchase of stock shares, insurance policies or other financial services;7.8
Size of household: Households with 3 members;Travel and tourism accomodations;59.8
Size of household: Households with 3 members;Tickets for shows;35.3
Size of household: Households with 3 members;Lotteries or gambling;3.9
Size of household: Households with 3 members;Other products and services;12.1
Size of household: Households with 3 members;DK/ DA;0.0
Size of household: Households with 4 members;Total Persons who have purchased over the Internet during the last 12 months;1,681,840
Size of household: Households with 4 members;Home products (food, household items, etc.);12.6
Size of household: Households with 4 members;Videos or music;17.7
Size of household: Households with 4 members;Books, magazines or electronic learning material;20.6
Size of household: Households with 4 members;Clothing or sporting material;15.2
Size of household: Households with 4 members;Computer software (including videogames);16.0
Size of household: Households with 4 members;Computer material;16.3
Size of household: Households with 4 members;Electronic equipment (including cameras);13.4
Size of household: Households with 4 members;Purchase of stock shares, insurance policies or other financial services;7.8
Size of household: Households with 4 members;Travel and tourism accomodations;58.5
Size of household: Households with 4 members;Tickets for shows;34.1
Size of household: Households with 4 members;Lotteries or gambling;2.6
Size of household: Households with 4 members;Other products and services;8.8
Size of household: Households with 4 members;DK/ DA;0.0
Size of household: Households with 5 or more members;Total Persons who have purchased over the Internet during the last 12 months;744,912
Size of household: Households with 5 or more members;Home products (food, household items, etc.);17.4
Size of household: Households with 5 or more members;Videos or music;16.1
Size of household: Households with 5 or more members;Books, magazines or electronic learning material;22.3
Size of household: Households with 5 or more members;Clothing or sporting material;19.1
Size of household: Households with 5 or more members;Computer software (including videogames);15.2
Size of household: Households with 5 or more members;Computer material;17.7
Size of household: Households with 5 or more members;Electronic equipment (including cameras);18.5
Size of household: Households with 5 or more members;Purchase of stock shares, insurance policies or other financial services;8.3
Size of household: Households with 5 or more members;Travel and tourism accomodations;55.3
Size of household: Households with 5 or more members;Tickets for shows;39.0
Size of household: Households with 5 or more members;Lotteries or gambling;4.5
Size of household: Households with 5 or more members;Other products and services;8.4
Size of household: Households with 5 or more members;DK/ DA;0.0
Spanish Nationality;Total Persons who have purchased over the Internet during the last 12 months;4,690,469
Spanish Nationality;Home products (food, household items, etc.);14.1
Spanish Nationality;Videos or music;14.9
Spanish Nationality;Books, magazines or electronic learning material;22.8
Spanish Nationality;Clothing or sporting material;15.3
Spanish Nationality;Computer software (including videogames);14.8
Spanish Nationality;Computer material;17.3
Spanish Nationality;Electronic equipment (including cameras);15.5
Spanish Nationality;Purchase of stock shares, insurance policies or other financial services;8.4
Spanish Nationality;Travel and tourism accomodations;60.3
Spanish Nationality;Tickets for shows;37.4
Spanish Nationality;Lotteries or gambling;3.7
Spanish Nationality;Other products and services;10.2
Spanish Nationality;DK/ DA;0.0
Foreign Nationality;Total Persons who have purchased over the Internet during the last 12 months;270,743
Foreign Nationality;Home products (food, household items, etc.);16.3
Foreign Nationality;Videos or music;23.7
Foreign Nationality;Books, magazines or electronic learning material;26.1
Foreign Nationality;Clothing or sporting material;18.5
Foreign Nationality;Computer software (including videogames);13.8
Foreign Nationality;Computer material;12.0
Foreign Nationality;Electronic equipment (including cameras);10.9
Foreign Nationality;Purchase of stock shares, insurance policies or other financial services;8.0
Foreign Nationality;Travel and tourism accomodations;71.0
Foreign Nationality;Tickets for shows;18.6
Foreign Nationality;Lotteries or gambling;1.0
Foreign Nationality;Other products and services;7.4
Foreign Nationality;DK/ DA;0.0