Demographic characteristics;Type of product;Total
Total Persons;Total Persons who have purchased over the Internet during the last 12 months;5,680,851
Total Persons;Home products (food, household items, etc.);12.7
Total Persons;Videos or music;16.0
Total Persons;Books, magazines or electronic learning material;21.6
Total Persons;Clothing or sporting material;15.1
Total Persons;Computer software (including videogames);12.9
Total Persons;Computer material;15.7
Total Persons;Electronic equipment (including cameras);15.8
Total Persons;Purchase of stock shares, insurance policies or other financial services;7.4
Total Persons;Travel and tourism accomodations;62.3
Total Persons;Tickets for shows;35.5
Total Persons;Lotteries or gambling;4.5
Total Persons;Other products and services;11.2
Total Persons;DK/ DA;0.0
Sex: Male;Total Persons who have purchased over the Internet during the last 12 months;3,344,312
Sex: Male;Home products (food, household items, etc.);10.3
Sex: Male;Videos or music;19.5
Sex: Male;Books, magazines or electronic learning material;24.1
Sex: Male;Clothing or sporting material;16.0
Sex: Male;Computer software (including videogames);17.4
Sex: Male;Computer material;22.1
Sex: Male;Electronic equipment (including cameras);20.4
Sex: Male;Purchase of stock shares, insurance policies or other financial services;9.6
Sex: Male;Travel and tourism accomodations;58.9
Sex: Male;Tickets for shows;34.1
Sex: Male;Lotteries or gambling;5.0
Sex: Male;Other products and services;12.3
Sex: Male;DK/ DA;0.0
Sex: Female;Total Persons who have purchased over the Internet during the last 12 months;2,336,539
Sex: Female;Home products (food, household items, etc.);16.2
Sex: Female;Videos or music;11.0
Sex: Female;Books, magazines or electronic learning material;18.0
Sex: Female;Clothing or sporting material;13.9
Sex: Female;Computer software (including videogames);6.3
Sex: Female;Computer material;6.4
Sex: Female;Electronic equipment (including cameras);9.2
Sex: Female;Purchase of stock shares, insurance policies or other financial services;4.3
Sex: Female;Travel and tourism accomodations;67.1
Sex: Female;Tickets for shows;37.6
Sex: Female;Lotteries or gambling;3.7
Sex: Female;Other products and services;9.7
Sex: Female;DK/ DA;0.0
Age: from 16 to 24 years old;Total Persons who have purchased over the Internet during the last 12 months;1,162,036
Age: from 16 to 24 years old;Home products (food, household items, etc.);6.4
Age: from 16 to 24 years old;Videos or music;26.4
Age: from 16 to 24 years old;Books, magazines or electronic learning material;14.1
Age: from 16 to 24 years old;Clothing or sporting material;22.5
Age: from 16 to 24 years old;Computer software (including videogames);16.5
Age: from 16 to 24 years old;Computer material;14.9
Age: from 16 to 24 years old;Electronic equipment (including cameras);16.7
Age: from 16 to 24 years old;Purchase of stock shares, insurance policies or other financial services;2.8
Age: from 16 to 24 years old;Travel and tourism accomodations;53.3
Age: from 16 to 24 years old;Tickets for shows;33.0
Age: from 16 to 24 years old;Lotteries or gambling;4.2
Age: from 16 to 24 years old;Other products and services;9.0
Age: from 16 to 24 years old;DK/ DA;0.0
Age: from 25 to 34 years old;Total Persons who have purchased over the Internet during the last 12 months;2,028,803
Age: from 25 to 34 years old;Home products (food, household items, etc.);10.4
Age: from 25 to 34 years old;Videos or music;16.5
Age: from 25 to 34 years old;Books, magazines or electronic learning material;22.3
Age: from 25 to 34 years old;Clothing or sporting material;17.1
Age: from 25 to 34 years old;Computer software (including videogames);11.1
Age: from 25 to 34 years old;Computer material;15.8
Age: from 25 to 34 years old;Electronic equipment (including cameras);17.1
Age: from 25 to 34 years old;Purchase of stock shares, insurance policies or other financial services;7.9
Age: from 25 to 34 years old;Travel and tourism accomodations;65.3
Age: from 25 to 34 years old;Tickets for shows;36.7
Age: from 25 to 34 years old;Lotteries or gambling;4.2
Age: from 25 to 34 years old;Other products and services;12.8
Age: from 25 to 34 years old;DK/ DA;0.0
Age: from 35 to 44 years old;Total Persons who have purchased over the Internet during the last 12 months;1,419,616
Age: from 35 to 44 years old;Home products (food, household items, etc.);19.1
Age: from 35 to 44 years old;Videos or music;11.0
Age: from 35 to 44 years old;Books, magazines or electronic learning material;24.9
Age: from 35 to 44 years old;Clothing or sporting material;12.0
Age: from 35 to 44 years old;Computer software (including videogames);11.7
Age: from 35 to 44 years old;Computer material;16.7
Age: from 35 to 44 years old;Electronic equipment (including cameras);15.3
Age: from 35 to 44 years old;Purchase of stock shares, insurance policies or other financial services;11.1
Age: from 35 to 44 years old;Travel and tourism accomodations;59.9
Age: from 35 to 44 years old;Tickets for shows;34.8
Age: from 35 to 44 years old;Lotteries or gambling;5.4
Age: from 35 to 44 years old;Other products and services;10.2
Age: from 35 to 44 years old;DK/ DA;0.0
Age: from 45 to 54 years old;Total Persons who have purchased over the Internet during the last 12 months;744,682
Age: from 45 to 54 years old;Home products (food, household items, etc.);17.3
Age: from 45 to 54 years old;Videos or music;11.9
Age: from 45 to 54 years old;Books, magazines or electronic learning material;26.1
Age: from 45 to 54 years old;Clothing or sporting material;6.5
Age: from 45 to 54 years old;Computer software (including videogames);14.4
Age: from 45 to 54 years old;Computer material;18.0
Age: from 45 to 54 years old;Electronic equipment (including cameras);13.6
Age: from 45 to 54 years old;Purchase of stock shares, insurance policies or other financial services;6.5
Age: from 45 to 54 years old;Travel and tourism accomodations;72.1
Age: from 45 to 54 years old;Tickets for shows;37.4
Age: from 45 to 54 years old;Lotteries or gambling;5.2
Age: from 45 to 54 years old;Other products and services;13.0
Age: from 45 to 54 years old;DK/ DA;0.0
Age: from 55 to 64 years old;Total Persons who have purchased over the Internet during the last 12 months;287,442
Age: from 55 to 64 years old;Home products (food, household items, etc.);13.1
Age: from 55 to 64 years old;Videos or music;7.3
Age: from 55 to 64 years old;Books, magazines or electronic learning material;20.5
Age: from 55 to 64 years old;Clothing or sporting material;11.2
Age: from 55 to 64 years old;Computer software (including videogames);11.3
Age: from 55 to 64 years old;Computer material;8.4
Age: from 55 to 64 years old;Electronic equipment (including cameras);11.5
Age: from 55 to 64 years old;Purchase of stock shares, insurance policies or other financial services;6.9
Age: from 55 to 64 years old;Travel and tourism accomodations;67.3
Age: from 55 to 64 years old;Tickets for shows;37.5
Age: from 55 to 64 years old;Lotteries or gambling;1.2
Age: from 55 to 64 years old;Other products and services;9.3
Age: from 55 to 64 years old;DK/ DA;0.0
Age: from 65 to 74 years old;Total Persons who have purchased over the Internet during the last 12 months;38,273
Age: from 65 to 74 years old;Home products (food, household items, etc.);2.1
Age: from 65 to 74 years old;Videos or music;0.0
Age: from 65 to 74 years old;Books, magazines or electronic learning material;11.2
Age: from 65 to 74 years old;Clothing or sporting material;0.0
Age: from 65 to 74 years old;Computer software (including videogames);20.0
Age: from 65 to 74 years old;Computer material;1.6
Age: from 65 to 74 years old;Electronic equipment (including cameras);14.2
Age: from 65 to 74 years old;Purchase of stock shares, insurance policies or other financial services;5.9
Age: from 65 to 74 years old;Travel and tourism accomodations;33.0
Age: from 65 to 74 years old;Tickets for shows;28.9
Age: from 65 to 74 years old;Lotteries or gambling;0.0
Age: from 65 to 74 years old;Other products and services;12.2
Age: from 65 to 74 years old;DK/ DA;0.0
Habitat: More than 100,000 inhabitants and provincial capitals;Total Persons who have purchased over the Internet during the last 12 months;3,018,801
Habitat: More than 100,000 inhabitants and provincial capitals;Home products (food, household items, etc.);14.4
Habitat: More than 100,000 inhabitants and provincial capitals;Videos or music;16.8
Habitat: More than 100,000 inhabitants and provincial capitals;Books, magazines or electronic learning material;21.2
Habitat: More than 100,000 inhabitants and provincial capitals;Clothing or sporting material;13.7
Habitat: More than 100,000 inhabitants and provincial capitals;Computer software (including videogames);12.7
Habitat: More than 100,000 inhabitants and provincial capitals;Computer material;14.4
Habitat: More than 100,000 inhabitants and provincial capitals;Electronic equipment (including cameras);16.0
Habitat: More than 100,000 inhabitants and provincial capitals;Purchase of stock shares, insurance policies or other financial services;8.5
Habitat: More than 100,000 inhabitants and provincial capitals;Travel and tourism accomodations;64.4
Habitat: More than 100,000 inhabitants and provincial capitals;Tickets for shows;39.7
Habitat: More than 100,000 inhabitants and provincial capitals;Lotteries or gambling;3.9
Habitat: More than 100,000 inhabitants and provincial capitals;Other products and services;9.6
Habitat: More than 100,000 inhabitants and provincial capitals;DK/ DA;0.0
Habitat: From 50,000 to 100,000 inhabitants;Total Persons who have purchased over the Internet during the last 12 months;599,903
Habitat: From 50,000 to 100,000 inhabitants;Home products (food, household items, etc.);10.3
Habitat: From 50,000 to 100,000 inhabitants;Videos or music;13.1
Habitat: From 50,000 to 100,000 inhabitants;Books, magazines or electronic learning material;18.6
Habitat: From 50,000 to 100,000 inhabitants;Clothing or sporting material;14.4
Habitat: From 50,000 to 100,000 inhabitants;Computer software (including videogames);13.6
Habitat: From 50,000 to 100,000 inhabitants;Computer material;19.0
Habitat: From 50,000 to 100,000 inhabitants;Electronic equipment (including cameras);12.4
Habitat: From 50,000 to 100,000 inhabitants;Purchase of stock shares, insurance policies or other financial services;8.2
Habitat: From 50,000 to 100,000 inhabitants;Travel and tourism accomodations;61.9
Habitat: From 50,000 to 100,000 inhabitants;Tickets for shows;38.9
Habitat: From 50,000 to 100,000 inhabitants;Lotteries or gambling;5.2
Habitat: From 50,000 to 100,000 inhabitants;Other products and services;14.0
Habitat: From 50,000 to 100,000 inhabitants;DK/ DA;0.0
Habitat: From 20,000 to 50,000 inhabitants;Total Persons who have purchased over the Internet during the last 12 months;766,397
Habitat: From 20,000 to 50,000 inhabitants;Home products (food, household items, etc.);13.1
Habitat: From 20,000 to 50,000 inhabitants;Videos or music;13.1
Habitat: From 20,000 to 50,000 inhabitants;Books, magazines or electronic learning material;22.4
Habitat: From 20,000 to 50,000 inhabitants;Clothing or sporting material;18.8
Habitat: From 20,000 to 50,000 inhabitants;Computer software (including videogames);12.8
Habitat: From 20,000 to 50,000 inhabitants;Computer material;16.9
Habitat: From 20,000 to 50,000 inhabitants;Electronic equipment (including cameras);13.0
Habitat: From 20,000 to 50,000 inhabitants;Purchase of stock shares, insurance policies or other financial services;5.1
Habitat: From 20,000 to 50,000 inhabitants;Travel and tourism accomodations;60.9
Habitat: From 20,000 to 50,000 inhabitants;Tickets for shows;26.7
Habitat: From 20,000 to 50,000 inhabitants;Lotteries or gambling;4.8
Habitat: From 20,000 to 50,000 inhabitants;Other products and services;12.2
Habitat: From 20,000 to 50,000 inhabitants;DK/ DA;0.0
Habitat: From 10,000 to 20,000 inhabitants;Total Persons who have purchased over the Internet during the last 12 months;541,767
Habitat: From 10,000 to 20,000 inhabitants;Home products (food, household items, etc.);10.2
Habitat: From 10,000 to 20,000 inhabitants;Videos or music;20.5
Habitat: From 10,000 to 20,000 inhabitants;Books, magazines or electronic learning material;24.8
Habitat: From 10,000 to 20,000 inhabitants;Clothing or sporting material;18.6
Habitat: From 10,000 to 20,000 inhabitants;Computer software (including videogames);14.9
Habitat: From 10,000 to 20,000 inhabitants;Computer material;20.2
Habitat: From 10,000 to 20,000 inhabitants;Electronic equipment (including cameras);22.3
Habitat: From 10,000 to 20,000 inhabitants;Purchase of stock shares, insurance policies or other financial services;6.9
Habitat: From 10,000 to 20,000 inhabitants;Travel and tourism accomodations;64.4
Habitat: From 10,000 to 20,000 inhabitants;Tickets for shows;33.3
Habitat: From 10,000 to 20,000 inhabitants;Lotteries or gambling;7.6
Habitat: From 10,000 to 20,000 inhabitants;Other products and services;12.2
Habitat: From 10,000 to 20,000 inhabitants;DK/ DA;0.0
Habitat: Less than 10,000 inhabitants;Total Persons who have purchased over the Internet during the last 12 months;753,983
Habitat: Less than 10,000 inhabitants;Home products (food, household items, etc.);9.4
Habitat: Less than 10,000 inhabitants;Videos or music;14.8
Habitat: Less than 10,000 inhabitants;Books, magazines or electronic learning material;22.5
Habitat: Less than 10,000 inhabitants;Clothing or sporting material;15.3
Habitat: Less than 10,000 inhabitants;Computer software (including videogames);11.5
Habitat: Less than 10,000 inhabitants;Computer material;13.6
Habitat: Less than 10,000 inhabitants;Electronic equipment (including cameras);16.0
Habitat: Less than 10,000 inhabitants;Purchase of stock shares, insurance policies or other financial services;5.5
Habitat: Less than 10,000 inhabitants;Travel and tourism accomodations;54.2
Habitat: Less than 10,000 inhabitants;Tickets for shows;26.8
Habitat: Less than 10,000 inhabitants;Lotteries or gambling;3.6
Habitat: Less than 10,000 inhabitants;Other products and services;13.5
Habitat: Less than 10,000 inhabitants;DK/ DA;0.0
Size of household: Households with 1 member;Total Persons who have purchased over the Internet during the last 12 months;269,607
Size of household: Households with 1 member;Home products (food, household items, etc.);7.4
Size of household: Households with 1 member;Videos or music;14.9
Size of household: Households with 1 member;Books, magazines or electronic learning material;22.5
Size of household: Households with 1 member;Clothing or sporting material;12.6
Size of household: Households with 1 member;Computer software (including videogames);12.2
Size of household: Households with 1 member;Computer material;13.8
Size of household: Households with 1 member;Electronic equipment (including cameras);17.9
Size of household: Households with 1 member;Purchase of stock shares, insurance policies or other financial services;9.6
Size of household: Households with 1 member;Travel and tourism accomodations;70.6
Size of household: Households with 1 member;Tickets for shows;37.8
Size of household: Households with 1 member;Lotteries or gambling;3.8
Size of household: Households with 1 member;Other products and services;14.3
Size of household: Households with 1 member;DK/ DA;0.0
Size of household: Households with 2 members;Total Persons who have purchased over the Internet during the last 12 months;1,030,027
Size of household: Households with 2 members;Home products (food, household items, etc.);11.1
Size of household: Households with 2 members;Videos or music;14.2
Size of household: Households with 2 members;Books, magazines or electronic learning material;20.3
Size of household: Households with 2 members;Clothing or sporting material;11.8
Size of household: Households with 2 members;Computer software (including videogames);12.1
Size of household: Households with 2 members;Computer material;15.0
Size of household: Households with 2 members;Electronic equipment (including cameras);14.1
Size of household: Households with 2 members;Purchase of stock shares, insurance policies or other financial services;6.4
Size of household: Households with 2 members;Travel and tourism accomodations;67.2
Size of household: Households with 2 members;Tickets for shows;36.5
Size of household: Households with 2 members;Lotteries or gambling;3.7
Size of household: Households with 2 members;Other products and services;11.2
Size of household: Households with 2 members;DK/ DA;0.0
Size of household: Households with 3 members;Total Persons who have purchased over the Internet during the last 12 months;1,558,832
Size of household: Households with 3 members;Home products (food, household items, etc.);12.1
Size of household: Households with 3 members;Videos or music;16.2
Size of household: Households with 3 members;Books, magazines or electronic learning material;21.8
Size of household: Households with 3 members;Clothing or sporting material;14.3
Size of household: Households with 3 members;Computer software (including videogames);13.3
Size of household: Households with 3 members;Computer material;15.6
Size of household: Households with 3 members;Electronic equipment (including cameras);16.2
Size of household: Households with 3 members;Purchase of stock shares, insurance policies or other financial services;6.8
Size of household: Households with 3 members;Travel and tourism accomodations;62.3
Size of household: Households with 3 members;Tickets for shows;36.8
Size of household: Households with 3 members;Lotteries or gambling;3.3
Size of household: Households with 3 members;Other products and services;11.6
Size of household: Households with 3 members;DK/ DA;0.0
Size of household: Households with 4 members;Total Persons who have purchased over the Internet during the last 12 months;1,911,241
Size of household: Households with 4 members;Home products (food, household items, etc.);13.1
Size of household: Households with 4 members;Videos or music;14.4
Size of household: Households with 4 members;Books, magazines or electronic learning material;20.7
Size of household: Households with 4 members;Clothing or sporting material;16.6
Size of household: Households with 4 members;Computer software (including videogames);12.2
Size of household: Households with 4 members;Computer material;15.2
Size of household: Households with 4 members;Electronic equipment (including cameras);16.7
Size of household: Households with 4 members;Purchase of stock shares, insurance policies or other financial services;8.1
Size of household: Households with 4 members;Travel and tourism accomodations;61.6
Size of household: Households with 4 members;Tickets for shows;33.4
Size of household: Households with 4 members;Lotteries or gambling;5.2
Size of household: Households with 4 members;Other products and services;9.9
Size of household: Households with 4 members;DK/ DA;0.0
Size of household: Households with 5 or more members;Total Persons who have purchased over the Internet during the last 12 months;911,143
Size of household: Households with 5 or more members;Home products (food, household items, etc.);16.5
Size of household: Households with 5 or more members;Videos or music;21.1
Size of household: Households with 5 or more members;Books, magazines or electronic learning material;24.5
Size of household: Households with 5 or more members;Clothing or sporting material;18.0
Size of household: Households with 5 or more members;Computer software (including videogames);14.5
Size of household: Households with 5 or more members;Computer material;18.2
Size of household: Households with 5 or more members;Electronic equipment (including cameras);14.4
Size of household: Households with 5 or more members;Purchase of stock shares, insurance policies or other financial services;7.8
Size of household: Households with 5 or more members;Travel and tourism accomodations;55.8
Size of household: Households with 5 or more members;Tickets for shows;36.1
Size of household: Households with 5 or more members;Lotteries or gambling;6.1
Size of household: Households with 5 or more members;Other products and services;12.3
Size of household: Households with 5 or more members;DK/ DA;0.0
Spanish Nationality;Total Persons who have purchased over the Internet during the last 12 months;5,394,914
Spanish Nationality;Home products (food, household items, etc.);12.8
Spanish Nationality;Videos or music;16.0
Spanish Nationality;Books, magazines or electronic learning material;21.1
Spanish Nationality;Clothing or sporting material;15.3
Spanish Nationality;Computer software (including videogames);12.9
Spanish Nationality;Computer material;15.5
Spanish Nationality;Electronic equipment (including cameras);16.1
Spanish Nationality;Purchase of stock shares, insurance policies or other financial services;7.6
Spanish Nationality;Travel and tourism accomodations;61.5
Spanish Nationality;Tickets for shows;36.3
Spanish Nationality;Lotteries or gambling;4.4
Spanish Nationality;Other products and services;11.2
Spanish Nationality;DK/ DA;0.0
Foreign Nationality;Total Persons who have purchased over the Internet during the last 12 months;285,937
Foreign Nationality;Home products (food, household items, etc.);11.7
Foreign Nationality;Videos or music;16.1
Foreign Nationality;Books, magazines or electronic learning material;31.4
Foreign Nationality;Clothing or sporting material;11.9
Foreign Nationality;Computer software (including videogames);11.8
Foreign Nationality;Computer material;18.1
Foreign Nationality;Electronic equipment (including cameras);11.3
Foreign Nationality;Purchase of stock shares, insurance policies or other financial services;3.7
Foreign Nationality;Travel and tourism accomodations;76.4
Foreign Nationality;Tickets for shows;20.5
Foreign Nationality;Lotteries or gambling;5.8
Foreign Nationality;Other products and services;11.5
Foreign Nationality;DK/ DA;0.0