Socioeconomic characteristics;Type of product;Total
Total Persons;Total Persons who have purchased over the Internet during the last 12 months;5,680,851
Total Persons;Home products (food, household items, etc.);12.7
Total Persons;Videos or music;16.0
Total Persons;Books, magazines or electronic learning material;21.6
Total Persons;Clothing or sporting material;15.1
Total Persons;Computer software (including videogames);12.9
Total Persons;Computer material;15.7
Total Persons;Electronic equipment (including cameras);15.8
Total Persons;Purchase of stock shares, insurance policies or other financial services;7.4
Total Persons;Travel and tourism accomodations;62.3
Total Persons;Tickets for shows;35.5
Total Persons;Lotteries or gambling;4.5
Total Persons;Other products and services;11.2
Total Persons;DK/ DA;0.0
Finished studies: Illiterates;Total Persons who have purchased over the Internet during the last 12 months;0
Finished studies: Illiterates;Home products (food, household items, etc.);..
Finished studies: Illiterates;Videos or music;..
Finished studies: Illiterates;Books, magazines or electronic learning material;..
Finished studies: Illiterates;Clothing or sporting material;..
Finished studies: Illiterates;Computer software (including videogames);..
Finished studies: Illiterates;Computer material;..
Finished studies: Illiterates;Electronic equipment (including cameras);..
Finished studies: Illiterates;Purchase of stock shares, insurance policies or other financial services;..
Finished studies: Illiterates;Travel and tourism accomodations;..
Finished studies: Illiterates;Tickets for shows;..
Finished studies: Illiterates;Lotteries or gambling;..
Finished studies: Illiterates;Other products and services;..
Finished studies: Illiterates;DK/ DA;..
Finished studies: Primary education;Total Persons who have purchased over the Internet during the last 12 months;195,856
Finished studies: Primary education;Home products (food, household items, etc.);13.0
Finished studies: Primary education;Videos or music;8.7
Finished studies: Primary education;Books, magazines or electronic learning material;8.9
Finished studies: Primary education;Clothing or sporting material;19.9
Finished studies: Primary education;Computer software (including videogames);14.0
Finished studies: Primary education;Computer material;15.5
Finished studies: Primary education;Electronic equipment (including cameras);21.9
Finished studies: Primary education;Purchase of stock shares, insurance policies or other financial services;0.0
Finished studies: Primary education;Travel and tourism accomodations;34.8
Finished studies: Primary education;Tickets for shows;18.1
Finished studies: Primary education;Lotteries or gambling;3.7
Finished studies: Primary education;Other products and services;12.7
Finished studies: Primary education;DK/ DA;0.0
Finished studies: First stage of secondary education;Total Persons who have purchased over the Internet during the last 12 months;596,076
Finished studies: First stage of secondary education;Home products (food, household items, etc.);12.8
Finished studies: First stage of secondary education;Videos or music;20.8
Finished studies: First stage of secondary education;Books, magazines or electronic learning material;14.4
Finished studies: First stage of secondary education;Clothing or sporting material;17.8
Finished studies: First stage of secondary education;Computer software (including videogames);16.7
Finished studies: First stage of secondary education;Computer material;16.7
Finished studies: First stage of secondary education;Electronic equipment (including cameras);11.1
Finished studies: First stage of secondary education;Purchase of stock shares, insurance policies or other financial services;2.6
Finished studies: First stage of secondary education;Travel and tourism accomodations;40.0
Finished studies: First stage of secondary education;Tickets for shows;16.2
Finished studies: First stage of secondary education;Lotteries or gambling;6.1
Finished studies: First stage of secondary education;Other products and services;15.4
Finished studies: First stage of secondary education;DK/ DA;0.0
Finished studies: Second stage of secondary education;Total Persons who have purchased over the Internet during the last 12 months;1,531,279
Finished studies: Second stage of secondary education;Home products (food, household items, etc.);12.1
Finished studies: Second stage of secondary education;Videos or music;15.6
Finished studies: Second stage of secondary education;Books, magazines or electronic learning material;16.4
Finished studies: Second stage of secondary education;Clothing or sporting material;16.5
Finished studies: Second stage of secondary education;Computer software (including videogames);14.7
Finished studies: Second stage of secondary education;Computer material;16.1
Finished studies: Second stage of secondary education;Electronic equipment (including cameras);15.2
Finished studies: Second stage of secondary education;Purchase of stock shares, insurance policies or other financial services;5.2
Finished studies: Second stage of secondary education;Travel and tourism accomodations;59.9
Finished studies: Second stage of secondary education;Tickets for shows;32.1
Finished studies: Second stage of secondary education;Lotteries or gambling;3.6
Finished studies: Second stage of secondary education;Other products and services;10.3
Finished studies: Second stage of secondary education;DK/ DA;0.0
Finished studies: Advanced level vocational training;Total Persons who have purchased over the Internet during the last 12 months;749,963
Finished studies: Advanced level vocational training;Home products (food, household items, etc.);10.4
Finished studies: Advanced level vocational training;Videos or music;20.7
Finished studies: Advanced level vocational training;Books, magazines or electronic learning material;25.6
Finished studies: Advanced level vocational training;Clothing or sporting material;18.7
Finished studies: Advanced level vocational training;Computer software (including videogames);13.2
Finished studies: Advanced level vocational training;Computer material;19.9
Finished studies: Advanced level vocational training;Electronic equipment (including cameras);24.6
Finished studies: Advanced level vocational training;Purchase of stock shares, insurance policies or other financial services;8.2
Finished studies: Advanced level vocational training;Travel and tourism accomodations;56.6
Finished studies: Advanced level vocational training;Tickets for shows;34.1
Finished studies: Advanced level vocational training;Lotteries or gambling;5.4
Finished studies: Advanced level vocational training;Other products and services;14.9
Finished studies: Advanced level vocational training;DK/ DA;0.0
Finished studies: Education Higher;Total Persons who have purchased over the Internet during the last 12 months;2,602,229
Finished studies: Education Higher;Home products (food, household items, etc.);13.8
Finished studies: Education Higher;Videos or music;14.3
Finished studies: Education Higher;Books, magazines or electronic learning material;26.2
Finished studies: Education Higher;Clothing or sporting material;12.3
Finished studies: Education Higher;Computer software (including videogames);10.8
Finished studies: Education Higher;Computer material;14.0
Finished studies: Education Higher;Electronic equipment (including cameras);14.3
Finished studies: Education Higher;Purchase of stock shares, insurance policies or other financial services;10.2
Finished studies: Education Higher;Travel and tourism accomodations;72.6
Finished studies: Education Higher;Tickets for shows;43.8
Finished studies: Education Higher;Lotteries or gambling;4.4
Finished studies: Education Higher;Other products and services;9.4
Finished studies: Education Higher;DK/ DA;0.0
Finished studies: Others;Total Persons who have purchased over the Internet during the last 12 months;5,447
Finished studies: Others;Home products (food, household items, etc.);0.0
Finished studies: Others;Videos or music;0.0
Finished studies: Others;Books, magazines or electronic learning material;0.0
Finished studies: Others;Clothing or sporting material;0.0
Finished studies: Others;Computer software (including videogames);0.0
Finished studies: Others;Computer material;0.0
Finished studies: Others;Electronic equipment (including cameras);0.0
Finished studies: Others;Purchase of stock shares, insurance policies or other financial services;0.0
Finished studies: Others;Travel and tourism accomodations;0.0
Finished studies: Others;Tickets for shows;0.0
Finished studies: Others;Lotteries or gambling;0.0
Finished studies: Others;Other products and services;100.0
Finished studies: Others;DK/ DA;0.0
Employment situation: Employed active persons;Total Persons who have purchased over the Internet during the last 12 months;4,519,177
Employment situation: Employed active persons;Home products (food, household items, etc.);13.2
Employment situation: Employed active persons;Videos or music;15.0
Employment situation: Employed active persons;Books, magazines or electronic learning material;22.5
Employment situation: Employed active persons;Clothing or sporting material;14.1
Employment situation: Employed active persons;Computer software (including videogames);12.9
Employment situation: Employed active persons;Computer material;15.8
Employment situation: Employed active persons;Electronic equipment (including cameras);16.2
Employment situation: Employed active persons;Purchase of stock shares, insurance policies or other financial services;8.4
Employment situation: Employed active persons;Travel and tourism accomodations;64.6
Employment situation: Employed active persons;Tickets for shows;37.3
Employment situation: Employed active persons;Lotteries or gambling;5.0
Employment situation: Employed active persons;Other products and services;11.4
Employment situation: Employed active persons;DK/ DA;0.0
Employment situation: Unemployed active persons;Total Persons who have purchased over the Internet during the last 12 months;267,002
Employment situation: Unemployed active persons;Home products (food, household items, etc.);11.5
Employment situation: Unemployed active persons;Videos or music;23.3
Employment situation: Unemployed active persons;Books, magazines or electronic learning material;24.0
Employment situation: Unemployed active persons;Clothing or sporting material;22.8
Employment situation: Unemployed active persons;Computer software (including videogames);12.6
Employment situation: Unemployed active persons;Computer material;15.8
Employment situation: Unemployed active persons;Electronic equipment (including cameras);9.5
Employment situation: Unemployed active persons;Purchase of stock shares, insurance policies or other financial services;4.1
Employment situation: Unemployed active persons;Travel and tourism accomodations;50.6
Employment situation: Unemployed active persons;Tickets for shows;23.7
Employment situation: Unemployed active persons;Lotteries or gambling;4.3
Employment situation: Unemployed active persons;Other products and services;11.9
Employment situation: Unemployed active persons;DK/ DA;0.0
Employment situation: Inactive: Students;Total Persons who have purchased over the Internet during the last 12 months;626,690
Employment situation: Inactive: Students;Home products (food, household items, etc.);5.7
Employment situation: Inactive: Students;Videos or music;23.2
Employment situation: Inactive: Students;Books, magazines or electronic learning material;15.4
Employment situation: Inactive: Students;Clothing or sporting material;21.9
Employment situation: Inactive: Students;Computer software (including videogames);15.0
Employment situation: Inactive: Students;Computer material;17.0
Employment situation: Inactive: Students;Electronic equipment (including cameras);15.3
Employment situation: Inactive: Students;Purchase of stock shares, insurance policies or other financial services;3.2
Employment situation: Inactive: Students;Travel and tourism accomodations;56.3
Employment situation: Inactive: Students;Tickets for shows;33.7
Employment situation: Inactive: Students;Lotteries or gambling;2.1
Employment situation: Inactive: Students;Other products and services;7.0
Employment situation: Inactive: Students;DK/ DA;0.0
Employment situation: Inactive: Housework;Total Persons who have purchased over the Internet during the last 12 months;132,405
Employment situation: Inactive: Housework;Home products (food, household items, etc.);32.9
Employment situation: Inactive: Housework;Videos or music;3.3
Employment situation: Inactive: Housework;Books, magazines or electronic learning material;13.6
Employment situation: Inactive: Housework;Clothing or sporting material;12.4
Employment situation: Inactive: Housework;Computer software (including videogames);1.1
Employment situation: Inactive: Housework;Computer material;6.9
Employment situation: Inactive: Housework;Electronic equipment (including cameras);12.0
Employment situation: Inactive: Housework;Purchase of stock shares, insurance policies or other financial services;0.3
Employment situation: Inactive: Housework;Travel and tourism accomodations;39.3
Employment situation: Inactive: Housework;Tickets for shows;15.3
Employment situation: Inactive: Housework;Lotteries or gambling;1.6
Employment situation: Inactive: Housework;Other products and services;16.4
Employment situation: Inactive: Housework;DK/ DA;0.0
Employment situation: Inactive: Pensioners;Total Persons who have purchased over the Internet during the last 12 months;89,205
Employment situation: Inactive: Pensioners;Home products (food, household items, etc.);13.9
Employment situation: Inactive: Pensioners;Videos or music;14.3
Employment situation: Inactive: Pensioners;Books, magazines or electronic learning material;28.2
Employment situation: Inactive: Pensioners;Clothing or sporting material;3.7
Employment situation: Inactive: Pensioners;Computer software (including videogames);17.4
Employment situation: Inactive: Pensioners;Computer material;11.0
Employment situation: Inactive: Pensioners;Electronic equipment (including cameras);24.9
Employment situation: Inactive: Pensioners;Purchase of stock shares, insurance policies or other financial services;10.7
Employment situation: Inactive: Pensioners;Travel and tourism accomodations;57.7
Employment situation: Inactive: Pensioners;Tickets for shows;36.8
Employment situation: Inactive: Pensioners;Lotteries or gambling;2.8
Employment situation: Inactive: Pensioners;Other products and services;10.5
Employment situation: Inactive: Pensioners;DK/ DA;0.0
Employment situation: Another employment situation;Total Persons who have purchased over the Internet during the last 12 months;46,372
Employment situation: Another employment situation;Home products (food, household items, etc.);9.6
Employment situation: Another employment situation;Videos or music;9.2
Employment situation: Another employment situation;Books, magazines or electronic learning material;10.1
Employment situation: Another employment situation;Clothing or sporting material;10.8
Employment situation: Another employment situation;Computer software (including videogames);9.9
Employment situation: Another employment situation;Computer material;19.2
Employment situation: Another employment situation;Electronic equipment (including cameras);17.0
Employment situation: Another employment situation;Purchase of stock shares, insurance policies or other financial services;1.8
Employment situation: Another employment situation;Travel and tourism accomodations;55.7
Employment situation: Another employment situation;Tickets for shows;14.3
Employment situation: Another employment situation;Lotteries or gambling;0.0
Employment situation: Another employment situation;Other products and services;27.7
Employment situation: Another employment situation;DK/ DA;0.0
Professional Situation (In Main work): Worker for others;Total Persons who have purchased over the Internet during the last 12 months;3,713,089
Professional Situation (In Main work): Worker for others;Home products (food, household items, etc.);13.6
Professional Situation (In Main work): Worker for others;Videos or music;15.7
Professional Situation (In Main work): Worker for others;Books, magazines or electronic learning material;22.7
Professional Situation (In Main work): Worker for others;Clothing or sporting material;14.3
Professional Situation (In Main work): Worker for others;Computer software (including videogames);12.3
Professional Situation (In Main work): Worker for others;Computer material;14.9
Professional Situation (In Main work): Worker for others;Electronic equipment (including cameras);16.3
Professional Situation (In Main work): Worker for others;Purchase of stock shares, insurance policies or other financial services;8.5
Professional Situation (In Main work): Worker for others;Travel and tourism accomodations;65.8
Professional Situation (In Main work): Worker for others;Tickets for shows;37.9
Professional Situation (In Main work): Worker for others;Lotteries or gambling;4.7
Professional Situation (In Main work): Worker for others;Other products and services;10.5
Professional Situation (In Main work): Worker for others;DK/ DA;0.0
Professional Situation (In Main work): Self-employed worker;Total Persons who have purchased over the Internet during the last 12 months;806,088
Professional Situation (In Main work): Self-employed worker;Home products (food, household items, etc.);11.3
Professional Situation (In Main work): Self-employed worker;Videos or music;12.0
Professional Situation (In Main work): Self-employed worker;Books, magazines or electronic learning material;21.7
Professional Situation (In Main work): Self-employed worker;Clothing or sporting material;13.0
Professional Situation (In Main work): Self-employed worker;Computer software (including videogames);15.6
Professional Situation (In Main work): Self-employed worker;Computer material;20.0
Professional Situation (In Main work): Self-employed worker;Electronic equipment (including cameras);15.5
Professional Situation (In Main work): Self-employed worker;Purchase of stock shares, insurance policies or other financial services;8.1
Professional Situation (In Main work): Self-employed worker;Travel and tourism accomodations;59.3
Professional Situation (In Main work): Self-employed worker;Tickets for shows;34.6
Professional Situation (In Main work): Self-employed worker;Lotteries or gambling;6.4
Professional Situation (In Main work): Self-employed worker;Other products and services;15.9
Professional Situation (In Main work): Self-employed worker;DK/ DA;0.0