Demographic characteristics;Last moment of purchase;Total
Total Persons;Total Internet users within the last 3 months;16,311,399
Total Persons;Made a purchase in the last month;13.0
Total Persons;Made a purchase over 1 and less than 3 months ago;11.0
Total Persons;Made a purchase more than 3 months ago and less than 1 year ago;10.4
Total Persons;Made a purchase more than 1 year ago;5.4
Total Persons;Persons who have not purchased over the Internet;60.3
Total Persons;DK/ DA;0.0
Sex: Male;Total Internet users within the last 3 months;8,704,280
Sex: Male;Made a purchase in the last month;14.3
Sex: Male;Made a purchase over 1 and less than 3 months ago;12.2
Sex: Male;Made a purchase more than 3 months ago and less than 1 year ago;11.4
Sex: Male;Made a purchase more than 1 year ago;5.9
Sex: Male;Persons who have not purchased over the Internet;56.1
Sex: Male;DK/ DA;0.0
Sex: Female;Total Internet users within the last 3 months;7,607,120
Sex: Female;Made a purchase in the last month;11.5
Sex: Female;Made a purchase over 1 and less than 3 months ago;9.5
Sex: Female;Made a purchase more than 3 months ago and less than 1 year ago;9.2
Sex: Female;Made a purchase more than 1 year ago;4.7
Sex: Female;Persons who have not purchased over the Internet;65.0
Sex: Female;DK/ DA;0.0
Age: from 16 to 24 years old;Total Internet users within the last 3 months;3,895,280
Age: from 16 to 24 years old;Made a purchase in the last month;10.5
Age: from 16 to 24 years old;Made a purchase over 1 and less than 3 months ago;8.9
Age: from 16 to 24 years old;Made a purchase more than 3 months ago and less than 1 year ago;10.1
Age: from 16 to 24 years old;Made a purchase more than 1 year ago;4.0
Age: from 16 to 24 years old;Persons who have not purchased over the Internet;66.4
Age: from 16 to 24 years old;DK/ DA;0.0
Age: from 25 to 34 years old;Total Internet users within the last 3 months;5,135,663
Age: from 25 to 34 years old;Made a purchase in the last month;14.8
Age: from 25 to 34 years old;Made a purchase over 1 and less than 3 months ago;13.0
Age: from 25 to 34 years old;Made a purchase more than 3 months ago and less than 1 year ago;11.3
Age: from 25 to 34 years old;Made a purchase more than 1 year ago;6.5
Age: from 25 to 34 years old;Persons who have not purchased over the Internet;54.3
Age: from 25 to 34 years old;DK/ DA;0.0
Age: from 35 to 44 years old;Total Internet users within the last 3 months;3,890,291
Age: from 35 to 44 years old;Made a purchase in the last month;13.6
Age: from 35 to 44 years old;Made a purchase over 1 and less than 3 months ago;11.0
Age: from 35 to 44 years old;Made a purchase more than 3 months ago and less than 1 year ago;11.3
Age: from 35 to 44 years old;Made a purchase more than 1 year ago;5.8
Age: from 35 to 44 years old;Persons who have not purchased over the Internet;58.3
Age: from 35 to 44 years old;DK/ DA;0.0
Age: from 45 to 54 years old;Total Internet users within the last 3 months;2,381,464
Age: from 45 to 54 years old;Made a purchase in the last month;11.9
Age: from 45 to 54 years old;Made a purchase over 1 and less than 3 months ago;10.9
Age: from 45 to 54 years old;Made a purchase more than 3 months ago and less than 1 year ago;7.8
Age: from 45 to 54 years old;Made a purchase more than 1 year ago;4.2
Age: from 45 to 54 years old;Persons who have not purchased over the Internet;65.2
Age: from 45 to 54 years old;DK/ DA;0.0
Age: from 55 to 64 years old;Total Internet users within the last 3 months;850,296
Age: from 55 to 64 years old;Made a purchase in the last month;13.6
Age: from 55 to 64 years old;Made a purchase over 1 and less than 3 months ago;9.6
Age: from 55 to 64 years old;Made a purchase more than 3 months ago and less than 1 year ago;10.0
Age: from 55 to 64 years old;Made a purchase more than 1 year ago;5.5
Age: from 55 to 64 years old;Persons who have not purchased over the Internet;61.4
Age: from 55 to 64 years old;DK/ DA;0.0
Age: from 65 to 74 years old;Total Internet users within the last 3 months;158,405
Age: from 65 to 74 years old;Made a purchase in the last month;15.5
Age: from 65 to 74 years old;Made a purchase over 1 and less than 3 months ago;4.0
Age: from 65 to 74 years old;Made a purchase more than 3 months ago and less than 1 year ago;4.6
Age: from 65 to 74 years old;Made a purchase more than 1 year ago;6.5
Age: from 65 to 74 years old;Persons who have not purchased over the Internet;69.3
Age: from 65 to 74 years old;DK/ DA;0.0
Habitat: More than 100,000 inhabitants and provincial capitals;Total Internet users within the last 3 months;8,104,438
Habitat: More than 100,000 inhabitants and provincial capitals;Made a purchase in the last month;14.1
Habitat: More than 100,000 inhabitants and provincial capitals;Made a purchase over 1 and less than 3 months ago;11.8
Habitat: More than 100,000 inhabitants and provincial capitals;Made a purchase more than 3 months ago and less than 1 year ago;10.9
Habitat: More than 100,000 inhabitants and provincial capitals;Made a purchase more than 1 year ago;5.0
Habitat: More than 100,000 inhabitants and provincial capitals;Persons who have not purchased over the Internet;58.2
Habitat: More than 100,000 inhabitants and provincial capitals;DK/ DA;0.0
Habitat: From 50,000 to 100,000 inhabitants;Total Internet users within the last 3 months;1,580,224
Habitat: From 50,000 to 100,000 inhabitants;Made a purchase in the last month;13.0
Habitat: From 50,000 to 100,000 inhabitants;Made a purchase over 1 and less than 3 months ago;12.6
Habitat: From 50,000 to 100,000 inhabitants;Made a purchase more than 3 months ago and less than 1 year ago;12.1
Habitat: From 50,000 to 100,000 inhabitants;Made a purchase more than 1 year ago;5.5
Habitat: From 50,000 to 100,000 inhabitants;Persons who have not purchased over the Internet;56.9
Habitat: From 50,000 to 100,000 inhabitants;DK/ DA;0.0
Habitat: From 20,000 to 50,000 inhabitants;Total Internet users within the last 3 months;2,295,004
Habitat: From 20,000 to 50,000 inhabitants;Made a purchase in the last month;13.2
Habitat: From 20,000 to 50,000 inhabitants;Made a purchase over 1 and less than 3 months ago;8.8
Habitat: From 20,000 to 50,000 inhabitants;Made a purchase more than 3 months ago and less than 1 year ago;10.9
Habitat: From 20,000 to 50,000 inhabitants;Made a purchase more than 1 year ago;5.7
Habitat: From 20,000 to 50,000 inhabitants;Persons who have not purchased over the Internet;61.3
Habitat: From 20,000 to 50,000 inhabitants;DK/ DA;0.0
Habitat: From 10,000 to 20,000 inhabitants;Total Internet users within the last 3 months;1,779,582
Habitat: From 10,000 to 20,000 inhabitants;Made a purchase in the last month;13.1
Habitat: From 10,000 to 20,000 inhabitants;Made a purchase over 1 and less than 3 months ago;10.1
Habitat: From 10,000 to 20,000 inhabitants;Made a purchase more than 3 months ago and less than 1 year ago;7.0
Habitat: From 10,000 to 20,000 inhabitants;Made a purchase more than 1 year ago;5.5
Habitat: From 10,000 to 20,000 inhabitants;Persons who have not purchased over the Internet;64.2
Habitat: From 10,000 to 20,000 inhabitants;DK/ DA;0.0
Habitat: Less than 10,000 inhabitants;Total Internet users within the last 3 months;2,552,151
Habitat: Less than 10,000 inhabitants;Made a purchase in the last month;9.5
Habitat: Less than 10,000 inhabitants;Made a purchase over 1 and less than 3 months ago;9.9
Habitat: Less than 10,000 inhabitants;Made a purchase more than 3 months ago and less than 1 year ago;9.4
Habitat: Less than 10,000 inhabitants;Made a purchase more than 1 year ago;6.0
Habitat: Less than 10,000 inhabitants;Persons who have not purchased over the Internet;65.2
Habitat: Less than 10,000 inhabitants;DK/ DA;0.0
Size of household: Households with 1 member;Total Internet users within the last 3 months;657,929
Size of household: Households with 1 member;Made a purchase in the last month;16.0
Size of household: Households with 1 member;Made a purchase over 1 and less than 3 months ago;13.1
Size of household: Households with 1 member;Made a purchase more than 3 months ago and less than 1 year ago;11.5
Size of household: Households with 1 member;Made a purchase more than 1 year ago;7.7
Size of household: Households with 1 member;Persons who have not purchased over the Internet;51.7
Size of household: Households with 1 member;DK/ DA;0.0
Size of household: Households with 2 members;Total Internet users within the last 3 months;2,666,757
Size of household: Households with 2 members;Made a purchase in the last month;15.3
Size of household: Households with 2 members;Made a purchase over 1 and less than 3 months ago;12.6
Size of household: Households with 2 members;Made a purchase more than 3 months ago and less than 1 year ago;10.5
Size of household: Households with 2 members;Made a purchase more than 1 year ago;6.0
Size of household: Households with 2 members;Persons who have not purchased over the Internet;55.6
Size of household: Households with 2 members;DK/ DA;0.0
Size of household: Households with 3 members;Total Internet users within the last 3 months;4,555,760
Size of household: Households with 3 members;Made a purchase in the last month;12.5
Size of household: Households with 3 members;Made a purchase over 1 and less than 3 months ago;11.0
Size of household: Households with 3 members;Made a purchase more than 3 months ago and less than 1 year ago;10.3
Size of household: Households with 3 members;Made a purchase more than 1 year ago;5.7
Size of household: Households with 3 members;Persons who have not purchased over the Internet;60.5
Size of household: Households with 3 members;DK/ DA;0.0
Size of household: Households with 4 members;Total Internet users within the last 3 months;5,744,259
Size of household: Households with 4 members;Made a purchase in the last month;12.5
Size of household: Households with 4 members;Made a purchase over 1 and less than 3 months ago;9.9
Size of household: Households with 4 members;Made a purchase more than 3 months ago and less than 1 year ago;10.3
Size of household: Households with 4 members;Made a purchase more than 1 year ago;5.2
Size of household: Households with 4 members;Persons who have not purchased over the Internet;62.1
Size of household: Households with 4 members;DK/ DA;0.0
Size of household: Households with 5 or more members;Total Internet users within the last 3 months;2,686,693
Size of household: Households with 5 or more members;Made a purchase in the last month;12.0
Size of household: Households with 5 or more members;Made a purchase over 1 and less than 3 months ago;11.3
Size of household: Households with 5 or more members;Made a purchase more than 3 months ago and less than 1 year ago;10.1
Size of household: Households with 5 or more members;Made a purchase more than 1 year ago;3.8
Size of household: Households with 5 or more members;Persons who have not purchased over the Internet;62.8
Size of household: Households with 5 or more members;DK/ DA;0.0
Spanish Nationality;Total Internet users within the last 3 months;15,349,745
Spanish Nationality;Made a purchase in the last month;13.0
Spanish Nationality;Made a purchase over 1 and less than 3 months ago;11.1
Spanish Nationality;Made a purchase more than 3 months ago and less than 1 year ago;10.5
Spanish Nationality;Made a purchase more than 1 year ago;5.4
Spanish Nationality;Persons who have not purchased over the Internet;59.9
Spanish Nationality;DK/ DA;0.0
Foreign Nationality;Total Internet users within the last 3 months;961,654
Foreign Nationality;Made a purchase in the last month;12.6
Foreign Nationality;Made a purchase over 1 and less than 3 months ago;8.9
Foreign Nationality;Made a purchase more than 3 months ago and less than 1 year ago;7.5
Foreign Nationality;Made a purchase more than 1 year ago;4.7
Foreign Nationality;Persons who have not purchased over the Internet;66.2
Foreign Nationality;DK/ DA;0.0