Demographic characteristics;Last time of purchase;Total
Total Persons;Total number of Internet users in the last 3 months;17,580,587
Total Persons;Have purchased in the last month;14.7
Total Persons;Purchased between 1 and 3 months ago;10.3
Total Persons;Purchased between 3 months and 1 year ago;10.1
Total Persons;Purchased more than 1 year ago;4.6
Total Persons;Persons who have not made purchases via the Internet;60.3
Sex: Male;Total number of Internet users in the last 3 months;9,453,881
Sex: Male;Have purchased in the last month;17.0
Sex: Male;Purchased between 1 and 3 months ago;11.1
Sex: Male;Purchased between 3 months and 1 year ago;10.7
Sex: Male;Purchased more than 1 year ago;4.5
Sex: Male;Persons who have not made purchases via the Internet;56.7
Sex: Female;Total number of Internet users in the last 3 months;8,126,706
Sex: Female;Have purchased in the last month;12.1
Sex: Female;Purchased between 1 and 3 months ago;9.2
Sex: Female;Purchased between 3 months and 1 year ago;9.5
Sex: Female;Purchased more than 1 year ago;4.6
Sex: Female;Persons who have not made purchases via the Internet;64.6
Age: from 16 to 24 years old;Total number of Internet users in the last 3 months;3,987,717
Age: from 16 to 24 years old;Have purchased in the last month;11.1
Age: from 16 to 24 years old;Purchased between 1 and 3 months ago;8.1
Age: from 16 to 24 years old;Purchased between 3 months and 1 year ago;9.4
Age: from 16 to 24 years old;Purchased more than 1 year ago;4.3
Age: from 16 to 24 years old;Persons who have not made purchases via the Internet;67.2
Age: from 25 to 34 years old;Total number of Internet users in the last 3 months;5,501,315
Age: from 25 to 34 years old;Have purchased in the last month;16.9
Age: from 25 to 34 years old;Purchased between 1 and 3 months ago;12.0
Age: from 25 to 34 years old;Purchased between 3 months and 1 year ago;11.2
Age: from 25 to 34 years old;Purchased more than 1 year ago;5.0
Age: from 25 to 34 years old;Persons who have not made purchases via the Internet;54.9
Age: from 35 to 44 years old;Total number of Internet users in the last 3 months;4,140,600
Age: from 35 to 44 years old;Have purchased in the last month;15.8
Age: from 35 to 44 years old;Purchased between 1 and 3 months ago;10.7
Age: from 35 to 44 years old;Purchased between 3 months and 1 year ago;10.7
Age: from 35 to 44 years old;Purchased more than 1 year ago;4.6
Age: from 35 to 44 years old;Persons who have not made purchases via the Internet;58.2
Age: from 45 to 54 years old;Total number of Internet users in the last 3 months;2,719,111
Age: from 45 to 54 years old;Have purchased in the last month;16.0
Age: from 45 to 54 years old;Purchased between 1 and 3 months ago;9.2
Age: from 45 to 54 years old;Purchased between 3 months and 1 year ago;8.7
Age: from 45 to 54 years old;Purchased more than 1 year ago;4.3
Age: from 45 to 54 years old;Persons who have not made purchases via the Internet;61.8
Age: from 55 to 64 years old;Total number of Internet users in the last 3 months;996,122
Age: from 55 to 64 years old;Have purchased in the last month;8.9
Age: from 55 to 64 years old;Purchased between 1 and 3 months ago;11.9
Age: from 55 to 64 years old;Purchased between 3 months and 1 year ago;9.8
Age: from 55 to 64 years old;Purchased more than 1 year ago;4.7
Age: from 55 to 64 years old;Persons who have not made purchases via the Internet;64.6
Age: from 65 to 74 years old;Total number of Internet users in the last 3 months;235,721
Age: from 65 to 74 years old;Have purchased in the last month;15.2
Age: from 65 to 74 years old;Purchased between 1 and 3 months ago;4.3
Age: from 65 to 74 years old;Purchased between 3 months and 1 year ago;5.9
Age: from 65 to 74 years old;Purchased more than 1 year ago;1.4
Age: from 65 to 74 years old;Persons who have not made purchases via the Internet;73.1
Habitat: More than 100,000 inhabitants and provincial capitals;Total number of Internet users in the last 3 months;8,499,342
Habitat: More than 100,000 inhabitants and provincial capitals;Have purchased in the last month;16.2
Habitat: More than 100,000 inhabitants and provincial capitals;Purchased between 1 and 3 months ago;10.8
Habitat: More than 100,000 inhabitants and provincial capitals;Purchased between 3 months and 1 year ago;10.9
Habitat: More than 100,000 inhabitants and provincial capitals;Purchased more than 1 year ago;4.7
Habitat: More than 100,000 inhabitants and provincial capitals;Persons who have not made purchases via the Internet;57.4
Habitat: 50,000 to 100,000 inhabitants;Total number of Internet users in the last 3 months;1,774,284
Habitat: 50,000 to 100,000 inhabitants;Have purchased in the last month;17.0
Habitat: 50,000 to 100,000 inhabitants;Purchased between 1 and 3 months ago;9.1
Habitat: 50,000 to 100,000 inhabitants;Purchased between 3 months and 1 year ago;9.8
Habitat: 50,000 to 100,000 inhabitants;Purchased more than 1 year ago;5.3
Habitat: 50,000 to 100,000 inhabitants;Persons who have not made purchases via the Internet;58.8
Habitat: 20,000 to 50,000 inhabitants;Total number of Internet users in the last 3 months;2,507,711
Habitat: 20,000 to 50,000 inhabitants;Have purchased in the last month;11.6
Habitat: 20,000 to 50,000 inhabitants;Purchased between 1 and 3 months ago;10.0
Habitat: 20,000 to 50,000 inhabitants;Purchased between 3 months and 1 year ago;10.6
Habitat: 20,000 to 50,000 inhabitants;Purchased more than 1 year ago;4.7
Habitat: 20,000 to 50,000 inhabitants;Persons who have not made purchases via the Internet;63.2
Habitat: 10,000 to 20,000 inhabitants;Total number of Internet users in the last 3 months;1,844,984
Habitat: 10,000 to 20,000 inhabitants;Have purchased in the last month;15.0
Habitat: 10,000 to 20,000 inhabitants;Purchased between 1 and 3 months ago;10.9
Habitat: 10,000 to 20,000 inhabitants;Purchased between 3 months and 1 year ago;8.5
Habitat: 10,000 to 20,000 inhabitants;Purchased more than 1 year ago;4.1
Habitat: 10,000 to 20,000 inhabitants;Persons who have not made purchases via the Internet;61.6
Habitat: Fewer than 10,000 inhabitants;Total number of Internet users in the last 3 months;2,954,267
Habitat: Fewer than 10,000 inhabitants;Have purchased in the last month;11.7
Habitat: Fewer than 10,000 inhabitants;Purchased between 1 and 3 months ago;9.1
Habitat: Fewer than 10,000 inhabitants;Purchased between 3 months and 1 year ago;8.7
Habitat: Fewer than 10,000 inhabitants;Purchased more than 1 year ago;4.1
Habitat: Fewer than 10,000 inhabitants;Persons who have not made purchases via the Internet;66.4
Household size: 1 member households;Total number of Internet users in the last 3 months;732,421
Household size: 1 member households;Have purchased in the last month;17.2
Household size: 1 member households;Purchased between 1 and 3 months ago;13.0
Household size: 1 member households;Purchased between 3 months and 1 year ago;12.6
Household size: 1 member households;Purchased more than 1 year ago;5.7
Household size: 1 member households;Persons who have not made purchases via the Internet;51.5
Household size: Households with 2 members;Total number of Internet users in the last 3 months;2,977,578
Household size: Households with 2 members;Have purchased in the last month;15.6
Household size: Households with 2 members;Purchased between 1 and 3 months ago;11.2
Household size: Households with 2 members;Purchased between 3 months and 1 year ago;13.0
Household size: Households with 2 members;Purchased more than 1 year ago;4.9
Household size: Households with 2 members;Persons who have not made purchases via the Internet;55.2
Household size: Households with 3 members;Total number of Internet users in the last 3 months;5,023,935
Household size: Households with 3 members;Have purchased in the last month;14.2
Household size: Households with 3 members;Purchased between 1 and 3 months ago;10.4
Household size: Households with 3 members;Purchased between 3 months and 1 year ago;9.8
Household size: Households with 3 members;Purchased more than 1 year ago;4.9
Household size: Households with 3 members;Persons who have not made purchases via the Internet;60.7
Household size: Households with 4 members;Total number of Internet users in the last 3 months;6,024,641
Household size: Households with 4 members;Have purchased in the last month;15.1
Household size: Households with 4 members;Purchased between 1 and 3 months ago;9.3
Household size: Households with 4 members;Purchased between 3 months and 1 year ago;8.9
Household size: Households with 4 members;Purchased more than 1 year ago;4.2
Household size: Households with 4 members;Persons who have not made purchases via the Internet;62.6
Household size: Households with 5 members or more;Total number of Internet users in the last 3 months;2,822,012
Household size: Households with 5 members or more;Have purchased in the last month;13.2
Household size: Households with 5 members or more;Purchased between 1 and 3 months ago;10.2
Household size: Households with 5 members or more;Purchased between 3 months and 1 year ago;9.7
Household size: Households with 5 members or more;Purchased more than 1 year ago;4.2
Household size: Households with 5 members or more;Persons who have not made purchases via the Internet;62.6
Spanish Nationality;Total number of Internet users in the last 3 months;16,489,833
Spanish Nationality;Have purchased in the last month;14.9
Spanish Nationality;Purchased between 1 and 3 months ago;10.3
Spanish Nationality;Purchased between 3 months and 1 year ago;10.3
Spanish Nationality;Purchased more than 1 year ago;4.6
Spanish Nationality;Persons who have not made purchases via the Internet;59.9
Foreign Nationality;Total number of Internet users in the last 3 months;1,090,754
Foreign Nationality;Have purchased in the last month;11.9
Foreign Nationality;Purchased between 1 and 3 months ago;9.3
Foreign Nationality;Purchased between 3 months and 1 year ago;8.0
Foreign Nationality;Purchased more than 1 year ago;3.7
Foreign Nationality;Persons who have not made purchases via the Internet;67.0