Demographic characteristics;Type of product;Total
Total Persons;Total Persons;34,497,946
Total Persons;Persons who use mobile phones;88.8
Total Persons;Persons who have used the computer at some point;67.4
Total Persons;Persons who have used the Internet at some point;61.7
Total Persons;Persons who have purchased at least once via the Internet;23.4
Sex: Male;Total Persons;17,294,420
Sex: Male;Persons who use mobile phones;89.6
Sex: Male;Persons who have used the computer at some point;70.3
Sex: Male;Persons who have used the Internet at some point;64.9
Sex: Male;Persons who have purchased at least once via the Internet;26.9
Sex: Female;Total Persons;17,203,526
Sex: Female;Persons who use mobile phones;87.9
Sex: Female;Persons who have used the computer at some point;64.6
Sex: Female;Persons who have used the Internet at some point;58.5
Sex: Female;Persons who have purchased at least once via the Internet;20.0
Age: from 16 to 24 years old;Total Persons;4,600,582
Age: from 16 to 24 years old;Persons who use mobile phones;98.1
Age: from 16 to 24 years old;Persons who have used the computer at some point;96.1
Age: from 16 to 24 years old;Persons who have used the Internet at some point;94.1
Age: from 16 to 24 years old;Persons who have purchased at least once via the Internet;32.2
Age: from 25 to 34 years old;Total Persons;7,658,076
Age: from 25 to 34 years old;Persons who use mobile phones;97.3
Age: from 25 to 34 years old;Persons who have used the computer at some point;89.0
Age: from 25 to 34 years old;Persons who have used the Internet at some point;84.7
Age: from 25 to 34 years old;Persons who have purchased at least once via the Internet;37.9
Age: from 35 to 44 years old;Total Persons;7,481,103
Age: from 35 to 44 years old;Persons who use mobile phones;94.9
Age: from 35 to 44 years old;Persons who have used the computer at some point;77.9
Age: from 35 to 44 years old;Persons who have used the Internet at some point;70.2
Age: from 35 to 44 years old;Persons who have purchased at least once via the Internet;26.5
Age: from 45 to 54 years old;Total Persons;6,164,279
Age: from 45 to 54 years old;Persons who use mobile phones;90.4
Age: from 45 to 54 years old;Persons who have used the computer at some point;62.9
Age: from 45 to 54 years old;Persons who have used the Internet at some point;56.1
Age: from 45 to 54 years old;Persons who have purchased at least once via the Internet;20.0
Age: from 55 to 64 years old;Total Persons;4,856,360
Age: from 55 to 64 years old;Persons who use mobile phones;78.7
Age: from 55 to 64 years old;Persons who have used the computer at some point;35.4
Age: from 55 to 64 years old;Persons who have used the Internet at some point;28.1
Age: from 55 to 64 years old;Persons who have purchased at least once via the Internet;8.6
Age: from 65 to 74 years old;Total Persons;3,737,546
Age: from 65 to 74 years old;Persons who use mobile phones;57.9
Age: from 65 to 74 years old;Persons who have used the computer at some point;16.2
Age: from 65 to 74 years old;Persons who have used the Internet at some point;10.6
Age: from 65 to 74 years old;Persons who have purchased at least once via the Internet;2.0
Habitat: More than 100,000 inhabitants and provincial capitals;Total Persons;14,497,948
Habitat: More than 100,000 inhabitants and provincial capitals;Persons who use mobile phones;90.8
Habitat: More than 100,000 inhabitants and provincial capitals;Persons who have used the computer at some point;72.3
Habitat: More than 100,000 inhabitants and provincial capitals;Persons who have used the Internet at some point;67.3
Habitat: More than 100,000 inhabitants and provincial capitals;Persons who have purchased at least once via the Internet;27.9
Habitat: 50,000 to 100,000 inhabitants;Total Persons;3,304,011
Habitat: 50,000 to 100,000 inhabitants;Persons who use mobile phones;90.3
Habitat: 50,000 to 100,000 inhabitants;Persons who have used the computer at some point;68.4
Habitat: 50,000 to 100,000 inhabitants;Persons who have used the Internet at some point;64.7
Habitat: 50,000 to 100,000 inhabitants;Persons who have purchased at least once via the Internet;24.4
Habitat: 20,000 to 50,000 inhabitants;Total Persons;5,166,454
Habitat: 20,000 to 50,000 inhabitants;Persons who use mobile phones;89.0
Habitat: 20,000 to 50,000 inhabitants;Persons who have used the computer at some point;68.2
Habitat: 20,000 to 50,000 inhabitants;Persons who have used the Internet at some point;61.7
Habitat: 20,000 to 50,000 inhabitants;Persons who have purchased at least once via the Internet;21.5
Habitat: 10,000 to 20,000 inhabitants;Total Persons;4,183,362
Habitat: 10,000 to 20,000 inhabitants;Persons who use mobile phones;88.4
Habitat: 10,000 to 20,000 inhabitants;Persons who have used the computer at some point;64.2
Habitat: 10,000 to 20,000 inhabitants;Persons who have used the Internet at some point;57.1
Habitat: 10,000 to 20,000 inhabitants;Persons who have purchased at least once via the Internet;20.5
Habitat: Fewer than 10,000 inhabitants;Total Persons;7,346,171
Habitat: Fewer than 10,000 inhabitants;Persons who use mobile phones;84.1
Habitat: Fewer than 10,000 inhabitants;Persons who have used the computer at some point;58.7
Habitat: Fewer than 10,000 inhabitants;Persons who have used the Internet at some point;52.0
Habitat: Fewer than 10,000 inhabitants;Persons who have purchased at least once via the Internet;17.3
Household size: 1 member households;Total Persons;1,797,883
Household size: 1 member households;Persons who use mobile phones;78.3
Household size: 1 member households;Persons who have used the computer at some point;54.1
Household size: 1 member households;Persons who have used the Internet at some point;47.6
Household size: 1 member households;Persons who have purchased at least once via the Internet;22.0
Household size: Households with 2 members;Total Persons;7,898,146
Household size: Households with 2 members;Persons who use mobile phones;82.3
Household size: Households with 2 members;Persons who have used the computer at some point;54.9
Household size: Households with 2 members;Persons who have used the Internet at some point;48.5
Household size: Households with 2 members;Persons who have purchased at least once via the Internet;20.3
Household size: Households with 3 members;Total Persons;9,756,300
Household size: Households with 3 members;Persons who use mobile phones;90.7
Household size: Households with 3 members;Persons who have used the computer at some point;70.2
Household size: Households with 3 members;Persons who have used the Internet at some point;64.0
Household size: Households with 3 members;Persons who have purchased at least once via the Internet;23.9
Household size: Households with 4 members;Total Persons;10,150,837
Household size: Households with 4 members;Persons who use mobile phones;92.6
Household size: Households with 4 members;Persons who have used the computer at some point;75.4
Household size: Households with 4 members;Persons who have used the Internet at some point;70.1
Household size: Households with 4 members;Persons who have purchased at least once via the Internet;27.0
Household size: Households with 5 members or more;Total Persons;4,894,780
Household size: Households with 5 members or more;Persons who use mobile phones;91.3
Household size: Households with 5 members or more;Persons who have used the computer at some point;70.5
Household size: Households with 5 members or more;Persons who have used the Internet at some point;66.2
Household size: Households with 5 members or more;Persons who have purchased at least once via the Internet;20.8
Spanish Nationality;Total Persons;32,297,598
Spanish Nationality;Persons who use mobile phones;88.4
Spanish Nationality;Persons who have used the computer at some point;67.4
Spanish Nationality;Persons who have used the Internet at some point;61.5
Spanish Nationality;Persons who have purchased at least once via the Internet;23.8
Foreign Nationality;Total Persons;2,200,348
Foreign Nationality;Persons who use mobile phones;94.3
Foreign Nationality;Persons who have used the computer at some point;68.4
Foreign Nationality;Persons who have used the Internet at some point;63.8
Foreign Nationality;Persons who have purchased at least once via the Internet;18.1