Demographic characteristics;Reasons why they would pay for audiovisual content;Total Total Persons;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);18,412,767 Total Persons;Lack of free content available;19.7 Total Persons;Existence of rights to protect them legally;17.1 Total Persons;Adequate means of payment;18.0 Total Persons;Price advantages compared to off-line content;25.4 Total Persons;Improved quality of premium content that free;24.7 Total Persons;Broadening choices content more easily available;20.8 Total Persons;Other reasons (eg to support the work of artists, etc.);16.3 Total Persons;None. There would not be willing to pay in any case;59.5 Sex: Male;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);9,713,727 Sex: Male;Lack of free content available;21.2 Sex: Male;Existence of rights to protect them legally;17.5 Sex: Male;Adequate means of payment;19.6 Sex: Male;Price advantages compared to off-line content;26.8 Sex: Male;Improved quality of premium content that free;27.5 Sex: Male;Broadening choices content more easily available;22.8 Sex: Male;Other reasons (eg to support the work of artists, etc.);16.6 Sex: Male;None. There would not be willing to pay in any case;57.2 Sex: Female;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);8,699,040 Sex: Female;Lack of free content available;18.1 Sex: Female;Existence of rights to protect them legally;16.6 Sex: Female;Adequate means of payment;16.2 Sex: Female;Price advantages compared to off-line content;23.7 Sex: Female;Improved quality of premium content that free;21.5 Sex: Female;Broadening choices content more easily available;18.6 Sex: Female;Other reasons (eg to support the work of artists, etc.);16.0 Sex: Female;None. There would not be willing to pay in any case;62.1 Age: from 16 to 24 years old;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);3,890,184 Age: from 16 to 24 years old;Lack of free content available;20.0 Age: from 16 to 24 years old;Existence of rights to protect them legally;17.1 Age: from 16 to 24 years old;Adequate means of payment;17.3 Age: from 16 to 24 years old;Price advantages compared to off-line content;26.4 Age: from 16 to 24 years old;Improved quality of premium content that free;25.5 Age: from 16 to 24 years old;Broadening choices content more easily available;22.4 Age: from 16 to 24 years old;Other reasons (eg to support the work of artists, etc.);18.6 Age: from 16 to 24 years old;None. There would not be willing to pay in any case;57.6 Age: from 25 to 34 years old;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);5,477,926 Age: from 25 to 34 years old;Lack of free content available;23.7 Age: from 25 to 34 years old;Existence of rights to protect them legally;19.8 Age: from 25 to 34 years old;Adequate means of payment;22.2 Age: from 25 to 34 years old;Price advantages compared to off-line content;30.0 Age: from 25 to 34 years old;Improved quality of premium content that free;28.6 Age: from 25 to 34 years old;Broadening choices content more easily available;24.0 Age: from 25 to 34 years old;Other reasons (eg to support the work of artists, etc.);18.9 Age: from 25 to 34 years old;None. There would not be willing to pay in any case;53.5 Age: from 35 to 44 years old;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);4,528,518 Age: from 35 to 44 years old;Lack of free content available;17.5 Age: from 35 to 44 years old;Existence of rights to protect them legally;15.9 Age: from 35 to 44 years old;Adequate means of payment;17.4 Age: from 35 to 44 years old;Price advantages compared to off-line content;24.3 Age: from 35 to 44 years old;Improved quality of premium content that free;23.3 Age: from 35 to 44 years old;Broadening choices content more easily available;19.7 Age: from 35 to 44 years old;Other reasons (eg to support the work of artists, etc.);14.5 Age: from 35 to 44 years old;None. There would not be willing to pay in any case;61.2 Age: from 45 to 54 years old;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);3,040,752 Age: from 45 to 54 years old;Lack of free content available;18.8 Age: from 45 to 54 years old;Existence of rights to protect them legally;17.1 Age: from 45 to 54 years old;Adequate means of payment;15.1 Age: from 45 to 54 years old;Price advantages compared to off-line content;22.1 Age: from 45 to 54 years old;Improved quality of premium content that free;22.4 Age: from 45 to 54 years old;Broadening choices content more easily available;18.4 Age: from 45 to 54 years old;Other reasons (eg to support the work of artists, etc.);14.6 Age: from 45 to 54 years old;None. There would not be willing to pay in any case;64.6 Age: from 55 to 64 years old;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);1,156,010 Age: from 55 to 64 years old;Lack of free content available;12.2 Age: from 55 to 64 years old;Existence of rights to protect them legally;10.1 Age: from 55 to 64 years old;Adequate means of payment;12.8 Age: from 55 to 64 years old;Price advantages compared to off-line content;16.2 Age: from 55 to 64 years old;Improved quality of premium content that free;16.6 Age: from 55 to 64 years old;Broadening choices content more easily available;12.9 Age: from 55 to 64 years old;Other reasons (eg to support the work of artists, etc.);10.1 Age: from 55 to 64 years old;None. There would not be willing to pay in any case;71.4 Age: from 65 to 74 years old;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);319,378 Age: from 65 to 74 years old;Lack of free content available;15.5 Age: from 65 to 74 years old;Existence of rights to protect them legally;10.0 Age: from 65 to 74 years old;Adequate means of payment;9.3 Age: from 65 to 74 years old;Price advantages compared to off-line content;12.2 Age: from 65 to 74 years old;Improved quality of premium content that free;19.0 Age: from 65 to 74 years old;Broadening choices content more easily available;13.1 Age: from 65 to 74 years old;Other reasons (eg to support the work of artists, etc.);10.3 Age: from 65 to 74 years old;None. There would not be willing to pay in any case;70.5 Habitat: More than 100,000 inhabitants and provincial capitals;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);8,556,171 Habitat: More than 100,000 inhabitants and provincial capitals;Lack of free content available;19.0 Habitat: More than 100,000 inhabitants and provincial capitals;Existence of rights to protect them legally;16.5 Habitat: More than 100,000 inhabitants and provincial capitals;Adequate means of payment;17.3 Habitat: More than 100,000 inhabitants and provincial capitals;Price advantages compared to off-line content;24.6 Habitat: More than 100,000 inhabitants and provincial capitals;Improved quality of premium content that free;23.8 Habitat: More than 100,000 inhabitants and provincial capitals;Broadening choices content more easily available;20.3 Habitat: More than 100,000 inhabitants and provincial capitals;Other reasons (eg to support the work of artists, etc.);15.4 Habitat: More than 100,000 inhabitants and provincial capitals;None. There would not be willing to pay in any case;60.0 Habitat: 50,000 to 100,000 inhabitants;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);1,848,044 Habitat: 50,000 to 100,000 inhabitants;Lack of free content available;20.4 Habitat: 50,000 to 100,000 inhabitants;Existence of rights to protect them legally;14.5 Habitat: 50,000 to 100,000 inhabitants;Adequate means of payment;16.0 Habitat: 50,000 to 100,000 inhabitants;Price advantages compared to off-line content;23.3 Habitat: 50,000 to 100,000 inhabitants;Improved quality of premium content that free;24.2 Habitat: 50,000 to 100,000 inhabitants;Broadening choices content more easily available;20.0 Habitat: 50,000 to 100,000 inhabitants;Other reasons (eg to support the work of artists, etc.);15.5 Habitat: 50,000 to 100,000 inhabitants;None. There would not be willing to pay in any case;62.5 Habitat: 20,000 to 50,000 inhabitants;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);2,769,146 Habitat: 20,000 to 50,000 inhabitants;Lack of free content available;18.6 Habitat: 20,000 to 50,000 inhabitants;Existence of rights to protect them legally;15.8 Habitat: 20,000 to 50,000 inhabitants;Adequate means of payment;18.6 Habitat: 20,000 to 50,000 inhabitants;Price advantages compared to off-line content;24.1 Habitat: 20,000 to 50,000 inhabitants;Improved quality of premium content that free;24.8 Habitat: 20,000 to 50,000 inhabitants;Broadening choices content more easily available;20.1 Habitat: 20,000 to 50,000 inhabitants;Other reasons (eg to support the work of artists, etc.);17.6 Habitat: 20,000 to 50,000 inhabitants;None. There would not be willing to pay in any case;61.4 Habitat: 10,000 to 20,000 inhabitants;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);1,979,687 Habitat: 10,000 to 20,000 inhabitants;Lack of free content available;23.7 Habitat: 10,000 to 20,000 inhabitants;Existence of rights to protect them legally;21.4 Habitat: 10,000 to 20,000 inhabitants;Adequate means of payment;23.1 Habitat: 10,000 to 20,000 inhabitants;Price advantages compared to off-line content;31.7 Habitat: 10,000 to 20,000 inhabitants;Improved quality of premium content that free;31.6 Habitat: 10,000 to 20,000 inhabitants;Broadening choices content more easily available;26.0 Habitat: 10,000 to 20,000 inhabitants;Other reasons (eg to support the work of artists, etc.);19.1 Habitat: 10,000 to 20,000 inhabitants;None. There would not be willing to pay in any case;51.5 Habitat: Fewer than 10,000 inhabitants;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);3,259,720 Habitat: Fewer than 10,000 inhabitants;Lack of free content available;19.7 Habitat: Fewer than 10,000 inhabitants;Existence of rights to protect them legally;18.3 Habitat: Fewer than 10,000 inhabitants;Adequate means of payment;17.4 Habitat: Fewer than 10,000 inhabitants;Price advantages compared to off-line content;25.7 Habitat: Fewer than 10,000 inhabitants;Improved quality of premium content that free;22.9 Habitat: Fewer than 10,000 inhabitants;Broadening choices content more easily available;20.0 Habitat: Fewer than 10,000 inhabitants;Other reasons (eg to support the work of artists, etc.);16.5 Habitat: Fewer than 10,000 inhabitants;None. There would not be willing to pay in any case;59.8 Household size: 1 member households;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);717,655 Household size: 1 member households;Lack of free content available;19.3 Household size: 1 member households;Existence of rights to protect them legally;14.6 Household size: 1 member households;Adequate means of payment;16.3 Household size: 1 member households;Price advantages compared to off-line content;25.5 Household size: 1 member households;Improved quality of premium content that free;24.6 Household size: 1 member households;Broadening choices content more easily available;21.1 Household size: 1 member households;Other reasons (eg to support the work of artists, etc.);17.5 Household size: 1 member households;None. There would not be willing to pay in any case;59.2 Household size: Households with 2 members;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);3,280,271 Household size: Households with 2 members;Lack of free content available;20.8 Household size: Households with 2 members;Existence of rights to protect them legally;15.7 Household size: Households with 2 members;Adequate means of payment;18.2 Household size: Households with 2 members;Price advantages compared to off-line content;24.2 Household size: Households with 2 members;Improved quality of premium content that free;26.0 Household size: Households with 2 members;Broadening choices content more easily available;19.9 Household size: Households with 2 members;Other reasons (eg to support the work of artists, etc.);15.3 Household size: Households with 2 members;None. There would not be willing to pay in any case;60.1 Household size: Households with 3 members;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);5,371,961 Household size: Households with 3 members;Lack of free content available;20.8 Household size: Households with 3 members;Existence of rights to protect them legally;17.2 Household size: Households with 3 members;Adequate means of payment;18.4 Household size: Households with 3 members;Price advantages compared to off-line content;25.7 Household size: Households with 3 members;Improved quality of premium content that free;25.0 Household size: Households with 3 members;Broadening choices content more easily available;21.7 Household size: Households with 3 members;Other reasons (eg to support the work of artists, etc.);15.3 Household size: Households with 3 members;None. There would not be willing to pay in any case;58.4 Household size: Households with 4 members;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);6,259,439 Household size: Households with 4 members;Lack of free content available;19.1 Household size: Households with 4 members;Existence of rights to protect them legally;17.3 Household size: Households with 4 members;Adequate means of payment;17.3 Household size: Households with 4 members;Price advantages compared to off-line content;24.8 Household size: Households with 4 members;Improved quality of premium content that free;23.4 Household size: Households with 4 members;Broadening choices content more easily available;20.1 Household size: Households with 4 members;Other reasons (eg to support the work of artists, etc.);16.5 Household size: Households with 4 members;None. There would not be willing to pay in any case;59.9 Household size: Households with 5 members or more;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);2,783,442 Household size: Households with 5 members or more;Lack of free content available;17.9 Household size: Households with 5 members or more;Existence of rights to protect them legally;18.3 Household size: Households with 5 members or more;Adequate means of payment;19.0 Household size: Households with 5 members or more;Price advantages compared to off-line content;27.3 Household size: Households with 5 members or more;Improved quality of premium content that free;25.3 Household size: Households with 5 members or more;Broadening choices content more easily available;21.8 Household size: Households with 5 members or more;Other reasons (eg to support the work of artists, etc.);18.9 Household size: Households with 5 members or more;None. There would not be willing to pay in any case;59.9 Spanish Nationality;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);17,265,878 Spanish Nationality;Lack of free content available;19.9 Spanish Nationality;Existence of rights to protect them legally;17.0 Spanish Nationality;Adequate means of payment;17.9 Spanish Nationality;Price advantages compared to off-line content;25.5 Spanish Nationality;Improved quality of premium content that free;24.5 Spanish Nationality;Broadening choices content more easily available;20.8 Spanish Nationality;Other reasons (eg to support the work of artists, etc.);16.2 Spanish Nationality;None. There would not be willing to pay in any case;59.6 Foreign Nationality;Users in the last three months have not paid for audiovisual content over the Internet (music, movies, videos, etc.);1,146,890 Foreign Nationality;Lack of free content available;17.0 Foreign Nationality;Existence of rights to protect them legally;18.5 Foreign Nationality;Adequate means of payment;19.2 Foreign Nationality;Price advantages compared to off-line content;22.8 Foreign Nationality;Improved quality of premium content that free;27.4 Foreign Nationality;Broadening choices content more easily available;21.2 Foreign Nationality;Other reasons (eg to support the work of artists, etc.);18.1 Foreign Nationality;None. There would not be willing to pay in any case;58.4