Demographic characteristics;Type of product;Total
Total Persons;Total number of persons who have purchased via the Internet in the last 12 months;6,753,066
Total Persons;Food products;8.8
Total Persons;Household goods (furniture, toys, etc.);13.3
Total Persons;Films, music;12.5
Total Persons;Books, magazines, newspapers, online informative material;20.6
Total Persons;Sporting goods, clothing;19.4
Total Persons;Software and updating programs (including computer games and videoconsoles);13.0
Total Persons;Computer equipment (computers and accessories);14.7
Total Persons;Electronic equipment (for example, cameras);16.7
Total Persons;Purchase of shares, financial services or insurance;6.9
Total Persons;Travel and tourism accomodations;60.4
Total Persons;Tickets to entertainment (cinema, theatre, concerts,...);35.9
Total Persons;Lotteries or gambling;4.0
Total Persons;Other products or services;14.1
Sex: Male;Total number of persons who have purchased via the Internet in the last 12 months;3,927,166
Sex: Male;Food products;7.8
Sex: Male;Household goods (furniture, toys, etc.);14.3
Sex: Male;Films, music;15.5
Sex: Male;Books, magazines, newspapers, online informative material;21.7
Sex: Male;Sporting goods, clothing;20.6
Sex: Male;Software and updating programs (including computer games and videoconsoles);17.8
Sex: Male;Computer equipment (computers and accessories);19.1
Sex: Male;Electronic equipment (for example, cameras);21.9
Sex: Male;Purchase of shares, financial services or insurance;9.3
Sex: Male;Travel and tourism accomodations;58.2
Sex: Male;Tickets to entertainment (cinema, theatre, concerts,...);36.1
Sex: Male;Lotteries or gambling;4.7
Sex: Male;Other products or services;15.2
Sex: Female;Total number of persons who have purchased via the Internet in the last 12 months;2,825,900
Sex: Female;Food products;10.0
Sex: Female;Household goods (furniture, toys, etc.);11.9
Sex: Female;Films, music;8.2
Sex: Female;Books, magazines, newspapers, online informative material;19.0
Sex: Female;Sporting goods, clothing;17.6
Sex: Female;Software and updating programs (including computer games and videoconsoles);6.4
Sex: Female;Computer equipment (computers and accessories);8.6
Sex: Female;Electronic equipment (for example, cameras);9.4
Sex: Female;Purchase of shares, financial services or insurance;3.6
Sex: Female;Travel and tourism accomodations;63.5
Sex: Female;Tickets to entertainment (cinema, theatre, concerts,...);35.7
Sex: Female;Lotteries or gambling;3.0
Sex: Female;Other products or services;12.5
Age: from 16 to 24 years old;Total number of persons who have purchased via the Internet in the last 12 months;1,194,654
Age: from 16 to 24 years old;Food products;2.6
Age: from 16 to 24 years old;Household goods (furniture, toys, etc.);7.1
Age: from 16 to 24 years old;Films, music;15.0
Age: from 16 to 24 years old;Books, magazines, newspapers, online informative material;15.1
Age: from 16 to 24 years old;Sporting goods, clothing;25.0
Age: from 16 to 24 years old;Software and updating programs (including computer games and videoconsoles);12.5
Age: from 16 to 24 years old;Computer equipment (computers and accessories);17.2
Age: from 16 to 24 years old;Electronic equipment (for example, cameras);17.7
Age: from 16 to 24 years old;Purchase of shares, financial services or insurance;2.1
Age: from 16 to 24 years old;Travel and tourism accomodations;44.7
Age: from 16 to 24 years old;Tickets to entertainment (cinema, theatre, concerts,...);29.5
Age: from 16 to 24 years old;Lotteries or gambling;4.1
Age: from 16 to 24 years old;Other products or services;13.8
Age: from 25 to 34 years old;Total number of persons who have purchased via the Internet in the last 12 months;2,493,876
Age: from 25 to 34 years old;Food products;7.8
Age: from 25 to 34 years old;Household goods (furniture, toys, etc.);13.8
Age: from 25 to 34 years old;Films, music;15.7
Age: from 25 to 34 years old;Books, magazines, newspapers, online informative material;23.7
Age: from 25 to 34 years old;Sporting goods, clothing;22.3
Age: from 25 to 34 years old;Software and updating programs (including computer games and videoconsoles);12.6
Age: from 25 to 34 years old;Computer equipment (computers and accessories);16.8
Age: from 25 to 34 years old;Electronic equipment (for example, cameras);17.5
Age: from 25 to 34 years old;Purchase of shares, financial services or insurance;6.2
Age: from 25 to 34 years old;Travel and tourism accomodations;65.3
Age: from 25 to 34 years old;Tickets to entertainment (cinema, theatre, concerts,...);40.3
Age: from 25 to 34 years old;Lotteries or gambling;4.6
Age: from 25 to 34 years old;Other products or services;15.3
Age: from 35 to 44 years old;Total number of persons who have purchased via the Internet in the last 12 months;1,636,398
Age: from 35 to 44 years old;Food products;11.3
Age: from 35 to 44 years old;Household goods (furniture, toys, etc.);18.3
Age: from 35 to 44 years old;Films, music;9.0
Age: from 35 to 44 years old;Books, magazines, newspapers, online informative material;20.8
Age: from 35 to 44 years old;Sporting goods, clothing;17.2
Age: from 35 to 44 years old;Software and updating programs (including computer games and videoconsoles);15.0
Age: from 35 to 44 years old;Computer equipment (computers and accessories);14.3
Age: from 35 to 44 years old;Electronic equipment (for example, cameras);17.2
Age: from 35 to 44 years old;Purchase of shares, financial services or insurance;11.1
Age: from 35 to 44 years old;Travel and tourism accomodations;59.8
Age: from 35 to 44 years old;Tickets to entertainment (cinema, theatre, concerts,...);34.1
Age: from 35 to 44 years old;Lotteries or gambling;4.6
Age: from 35 to 44 years old;Other products or services;15.0
Age: from 45 to 54 years old;Total number of persons who have purchased via the Internet in the last 12 months;1,016,388
Age: from 45 to 54 years old;Food products;11.6
Age: from 45 to 54 years old;Household goods (furniture, toys, etc.);10.2
Age: from 45 to 54 years old;Films, music;8.1
Age: from 45 to 54 years old;Books, magazines, newspapers, online informative material;19.4
Age: from 45 to 54 years old;Sporting goods, clothing;14.2
Age: from 45 to 54 years old;Software and updating programs (including computer games and videoconsoles);12.3
Age: from 45 to 54 years old;Computer equipment (computers and accessories);9.7
Age: from 45 to 54 years old;Electronic equipment (for example, cameras);14.6
Age: from 45 to 54 years old;Purchase of shares, financial services or insurance;6.7
Age: from 45 to 54 years old;Travel and tourism accomodations;66.4
Age: from 45 to 54 years old;Tickets to entertainment (cinema, theatre, concerts,...);36.7
Age: from 45 to 54 years old;Lotteries or gambling;2.9
Age: from 45 to 54 years old;Other products or services;11.9
Age: from 55 to 64 years old;Total number of persons who have purchased via the Internet in the last 12 months;346,886
Age: from 55 to 64 years old;Food products;13.1
Age: from 55 to 64 years old;Household goods (furniture, toys, etc.);15.6
Age: from 55 to 64 years old;Films, music;8.7
Age: from 55 to 64 years old;Books, magazines, newspapers, online informative material;18.8
Age: from 55 to 64 years old;Sporting goods, clothing;7.1
Age: from 55 to 64 years old;Software and updating programs (including computer games and videoconsoles);11.0
Age: from 55 to 64 years old;Computer equipment (computers and accessories);9.1
Age: from 55 to 64 years old;Electronic equipment (for example, cameras);12.0
Age: from 55 to 64 years old;Purchase of shares, financial services or insurance;9.2
Age: from 55 to 64 years old;Travel and tourism accomodations;63.6
Age: from 55 to 64 years old;Tickets to entertainment (cinema, theatre, concerts,...);32.0
Age: from 55 to 64 years old;Lotteries or gambling;0.1
Age: from 55 to 64 years old;Other products or services;8.6
Age: from 65 to 74 years old;Total number of persons who have purchased via the Internet in the last 12 months;64,864
Age: from 65 to 74 years old;Food products;25.8
Age: from 65 to 74 years old;Household goods (furniture, toys, etc.);20.0
Age: from 65 to 74 years old;Films, music;19.5
Age: from 65 to 74 years old;Books, magazines, newspapers, online informative material;25.4
Age: from 65 to 74 years old;Sporting goods, clothing;3.0
Age: from 65 to 74 years old;Software and updating programs (including computer games and videoconsoles);13.1
Age: from 65 to 74 years old;Computer equipment (computers and accessories);6.2
Age: from 65 to 74 years old;Electronic equipment (for example, cameras);13.7
Age: from 65 to 74 years old;Purchase of shares, financial services or insurance;12.0
Age: from 65 to 74 years old;Travel and tourism accomodations;71.5
Age: from 65 to 74 years old;Tickets to entertainment (cinema, theatre, concerts,...);40.3
Age: from 65 to 74 years old;Lotteries or gambling;5.0
Age: from 65 to 74 years old;Other products or services;13.4
Habitat: More than 100,000 inhabitants and provincial capitals;Total number of persons who have purchased via the Internet in the last 12 months;3,454,223
Habitat: More than 100,000 inhabitants and provincial capitals;Food products;10.5
Habitat: More than 100,000 inhabitants and provincial capitals;Household goods (furniture, toys, etc.);12.4
Habitat: More than 100,000 inhabitants and provincial capitals;Films, music;13.1
Habitat: More than 100,000 inhabitants and provincial capitals;Books, magazines, newspapers, online informative material;20.7
Habitat: More than 100,000 inhabitants and provincial capitals;Sporting goods, clothing;17.9
Habitat: More than 100,000 inhabitants and provincial capitals;Software and updating programs (including computer games and videoconsoles);13.8
Habitat: More than 100,000 inhabitants and provincial capitals;Computer equipment (computers and accessories);14.0
Habitat: More than 100,000 inhabitants and provincial capitals;Electronic equipment (for example, cameras);15.5
Habitat: More than 100,000 inhabitants and provincial capitals;Purchase of shares, financial services or insurance;7.4
Habitat: More than 100,000 inhabitants and provincial capitals;Travel and tourism accomodations;65.8
Habitat: More than 100,000 inhabitants and provincial capitals;Tickets to entertainment (cinema, theatre, concerts,...);40.9
Habitat: More than 100,000 inhabitants and provincial capitals;Lotteries or gambling;2.9
Habitat: More than 100,000 inhabitants and provincial capitals;Other products or services;13.9
Habitat: 50,000 to 100,000 inhabitants;Total number of persons who have purchased via the Internet in the last 12 months;666,965
Habitat: 50,000 to 100,000 inhabitants;Food products;9.9
Habitat: 50,000 to 100,000 inhabitants;Household goods (furniture, toys, etc.);16.1
Habitat: 50,000 to 100,000 inhabitants;Films, music;13.4
Habitat: 50,000 to 100,000 inhabitants;Books, magazines, newspapers, online informative material;21.6
Habitat: 50,000 to 100,000 inhabitants;Sporting goods, clothing;23.1
Habitat: 50,000 to 100,000 inhabitants;Software and updating programs (including computer games and videoconsoles);16.8
Habitat: 50,000 to 100,000 inhabitants;Computer equipment (computers and accessories);19.9
Habitat: 50,000 to 100,000 inhabitants;Electronic equipment (for example, cameras);14.8
Habitat: 50,000 to 100,000 inhabitants;Purchase of shares, financial services or insurance;7.7
Habitat: 50,000 to 100,000 inhabitants;Travel and tourism accomodations;59.3
Habitat: 50,000 to 100,000 inhabitants;Tickets to entertainment (cinema, theatre, concerts,...);41.2
Habitat: 50,000 to 100,000 inhabitants;Lotteries or gambling;6.2
Habitat: 50,000 to 100,000 inhabitants;Other products or services;14.1
Habitat: 20,000 to 50,000 inhabitants;Total number of persons who have purchased via the Internet in the last 12 months;888,010
Habitat: 20,000 to 50,000 inhabitants;Food products;4.7
Habitat: 20,000 to 50,000 inhabitants;Household goods (furniture, toys, etc.);11.9
Habitat: 20,000 to 50,000 inhabitants;Films, music;9.4
Habitat: 20,000 to 50,000 inhabitants;Books, magazines, newspapers, online informative material;19.7
Habitat: 20,000 to 50,000 inhabitants;Sporting goods, clothing;21.3
Habitat: 20,000 to 50,000 inhabitants;Software and updating programs (including computer games and videoconsoles);11.4
Habitat: 20,000 to 50,000 inhabitants;Computer equipment (computers and accessories);14.2
Habitat: 20,000 to 50,000 inhabitants;Electronic equipment (for example, cameras);18.7
Habitat: 20,000 to 50,000 inhabitants;Purchase of shares, financial services or insurance;8.6
Habitat: 20,000 to 50,000 inhabitants;Travel and tourism accomodations;59.5
Habitat: 20,000 to 50,000 inhabitants;Tickets to entertainment (cinema, theatre, concerts,...);28.8
Habitat: 20,000 to 50,000 inhabitants;Lotteries or gambling;4.2
Habitat: 20,000 to 50,000 inhabitants;Other products or services;14.2
Habitat: 10,000 to 20,000 inhabitants;Total number of persons who have purchased via the Internet in the last 12 months;717,359
Habitat: 10,000 to 20,000 inhabitants;Food products;6.6
Habitat: 10,000 to 20,000 inhabitants;Household goods (furniture, toys, etc.);12.6
Habitat: 10,000 to 20,000 inhabitants;Films, music;10.6
Habitat: 10,000 to 20,000 inhabitants;Books, magazines, newspapers, online informative material;20.0
Habitat: 10,000 to 20,000 inhabitants;Sporting goods, clothing;15.6
Habitat: 10,000 to 20,000 inhabitants;Software and updating programs (including computer games and videoconsoles);8.5
Habitat: 10,000 to 20,000 inhabitants;Computer equipment (computers and accessories);11.2
Habitat: 10,000 to 20,000 inhabitants;Electronic equipment (for example, cameras);20.3
Habitat: 10,000 to 20,000 inhabitants;Purchase of shares, financial services or insurance;4.0
Habitat: 10,000 to 20,000 inhabitants;Travel and tourism accomodations;52.1
Habitat: 10,000 to 20,000 inhabitants;Tickets to entertainment (cinema, theatre, concerts,...);28.0
Habitat: 10,000 to 20,000 inhabitants;Lotteries or gambling;5.5
Habitat: 10,000 to 20,000 inhabitants;Other products or services;13.8
Habitat: Fewer than 10,000 inhabitants;Total number of persons who have purchased via the Internet in the last 12 months;1,026,509
Habitat: Fewer than 10,000 inhabitants;Food products;7.1
Habitat: Fewer than 10,000 inhabitants;Household goods (furniture, toys, etc.);16.2
Habitat: Fewer than 10,000 inhabitants;Films, music;13.9
Habitat: Fewer than 10,000 inhabitants;Books, magazines, newspapers, online informative material;20.8
Habitat: Fewer than 10,000 inhabitants;Sporting goods, clothing;22.8
Habitat: Fewer than 10,000 inhabitants;Software and updating programs (including computer games and videoconsoles);12.7
Habitat: Fewer than 10,000 inhabitants;Computer equipment (computers and accessories);16.4
Habitat: Fewer than 10,000 inhabitants;Electronic equipment (for example, cameras);17.9
Habitat: Fewer than 10,000 inhabitants;Purchase of shares, financial services or insurance;5.5
Habitat: Fewer than 10,000 inhabitants;Travel and tourism accomodations;49.8
Habitat: Fewer than 10,000 inhabitants;Tickets to entertainment (cinema, theatre, concerts,...);27.6
Habitat: Fewer than 10,000 inhabitants;Lotteries or gambling;5.3
Habitat: Fewer than 10,000 inhabitants;Other products or services;14.7
Household size: 1 member households;Total number of persons who have purchased via the Internet in the last 12 months;328,318
Household size: 1 member households;Food products;10.1
Household size: 1 member households;Household goods (furniture, toys, etc.);15.4
Household size: 1 member households;Films, music;14.0
Household size: 1 member households;Books, magazines, newspapers, online informative material;24.7
Household size: 1 member households;Sporting goods, clothing;20.2
Household size: 1 member households;Software and updating programs (including computer games and videoconsoles);15.1
Household size: 1 member households;Computer equipment (computers and accessories);10.1
Household size: 1 member households;Electronic equipment (for example, cameras);11.6
Household size: 1 member households;Purchase of shares, financial services or insurance;8.8
Household size: 1 member households;Travel and tourism accomodations;70.2
Household size: 1 member households;Tickets to entertainment (cinema, theatre, concerts,...);37.4
Household size: 1 member households;Lotteries or gambling;3.9
Household size: 1 member households;Other products or services;13.0
Household size: Households with 2 members;Total number of persons who have purchased via the Internet in the last 12 months;1,393,001
Household size: Households with 2 members;Food products;9.6
Household size: Households with 2 members;Household goods (furniture, toys, etc.);16.1
Household size: Households with 2 members;Films, music;11.2
Household size: Households with 2 members;Books, magazines, newspapers, online informative material;19.6
Household size: Households with 2 members;Sporting goods, clothing;15.9
Household size: Households with 2 members;Software and updating programs (including computer games and videoconsoles);11.5
Household size: Households with 2 members;Computer equipment (computers and accessories);13.5
Household size: Households with 2 members;Electronic equipment (for example, cameras);15.1
Household size: Households with 2 members;Purchase of shares, financial services or insurance;7.8
Household size: Households with 2 members;Travel and tourism accomodations;70.4
Household size: Households with 2 members;Tickets to entertainment (cinema, theatre, concerts,...);38.1
Household size: Households with 2 members;Lotteries or gambling;4.7
Household size: Households with 2 members;Other products or services;13.3
Household size: Households with 3 members;Total number of persons who have purchased via the Internet in the last 12 months;1,916,992
Household size: Households with 3 members;Food products;7.4
Household size: Households with 3 members;Household goods (furniture, toys, etc.);13.9
Household size: Households with 3 members;Films, music;13.0
Household size: Households with 3 members;Books, magazines, newspapers, online informative material;24.7
Household size: Households with 3 members;Sporting goods, clothing;21.0
Household size: Households with 3 members;Software and updating programs (including computer games and videoconsoles);15.6
Household size: Households with 3 members;Computer equipment (computers and accessories);14.4
Household size: Households with 3 members;Electronic equipment (for example, cameras);18.4
Household size: Households with 3 members;Purchase of shares, financial services or insurance;7.4
Household size: Households with 3 members;Travel and tourism accomodations;60.9
Household size: Households with 3 members;Tickets to entertainment (cinema, theatre, concerts,...);38.0
Household size: Households with 3 members;Lotteries or gambling;4.0
Household size: Households with 3 members;Other products or services;13.9
Household size: Households with 4 members;Total number of persons who have purchased via the Internet in the last 12 months;2,286,669
Household size: Households with 4 members;Food products;9.0
Household size: Households with 4 members;Household goods (furniture, toys, etc.);11.7
Household size: Households with 4 members;Films, music;11.5
Household size: Households with 4 members;Books, magazines, newspapers, online informative material;18.5
Household size: Households with 4 members;Sporting goods, clothing;20.3
Household size: Households with 4 members;Software and updating programs (including computer games and videoconsoles);12.6
Household size: Households with 4 members;Computer equipment (computers and accessories);14.9
Household size: Households with 4 members;Electronic equipment (for example, cameras);18.2
Household size: Households with 4 members;Purchase of shares, financial services or insurance;7.2
Household size: Households with 4 members;Travel and tourism accomodations;56.4
Household size: Households with 4 members;Tickets to entertainment (cinema, theatre, concerts,...);35.4
Household size: Households with 4 members;Lotteries or gambling;4.0
Household size: Households with 4 members;Other products or services;14.2
Household size: Households with 5 members or more;Total number of persons who have purchased via the Internet in the last 12 months;828,085
Household size: Households with 5 members or more;Food products;9.3
Household size: Households with 5 members or more;Household goods (furniture, toys, etc.);11.1
Household size: Households with 5 members or more;Films, music;15.5
Household size: Households with 5 members or more;Books, magazines, newspapers, online informative material;17.0
Household size: Households with 5 members or more;Sporting goods, clothing;18.3
Household size: Households with 5 members or more;Software and updating programs (including computer games and videoconsoles);10.2
Household size: Households with 5 members or more;Computer equipment (computers and accessories);18.7
Household size: Households with 5 members or more;Electronic equipment (for example, cameras);13.5
Household size: Households with 5 members or more;Purchase of shares, financial services or insurance;2.8
Household size: Households with 5 members or more;Travel and tourism accomodations;49.8
Household size: Households with 5 members or more;Tickets to entertainment (cinema, theatre, concerts,...);28.4
Household size: Households with 5 members or more;Lotteries or gambling;3.3
Household size: Households with 5 members or more;Other products or services;15.8
Spanish Nationality;Total number of persons who have purchased via the Internet in the last 12 months;6,429,888
Spanish Nationality;Food products;8.9
Spanish Nationality;Household goods (furniture, toys, etc.);13.3
Spanish Nationality;Films, music;12.5
Spanish Nationality;Books, magazines, newspapers, online informative material;20.6
Spanish Nationality;Sporting goods, clothing;19.5
Spanish Nationality;Software and updating programs (including computer games and videoconsoles);13.0
Spanish Nationality;Computer equipment (computers and accessories);14.7
Spanish Nationality;Electronic equipment (for example, cameras);17.0
Spanish Nationality;Purchase of shares, financial services or insurance;7.1
Spanish Nationality;Travel and tourism accomodations;60.0
Spanish Nationality;Tickets to entertainment (cinema, theatre, concerts,...);36.6
Spanish Nationality;Lotteries or gambling;4.1
Spanish Nationality;Other products or services;14.2
Foreign Nationality;Total number of persons who have purchased via the Internet in the last 12 months;323,178
Foreign Nationality;Food products;5.6
Foreign Nationality;Household goods (furniture, toys, etc.);14.5
Foreign Nationality;Films, music;12.9
Foreign Nationality;Books, magazines, newspapers, online informative material;21.1
Foreign Nationality;Sporting goods, clothing;16.6
Foreign Nationality;Software and updating programs (including computer games and videoconsoles);14.1
Foreign Nationality;Computer equipment (computers and accessories);15.1
Foreign Nationality;Electronic equipment (for example, cameras);11.3
Foreign Nationality;Purchase of shares, financial services or insurance;3.0
Foreign Nationality;Travel and tourism accomodations;69.2
Foreign Nationality;Tickets to entertainment (cinema, theatre, concerts,...);21.9
Foreign Nationality;Lotteries or gambling;2.4
Foreign Nationality;Other products or services;10.6