Demographic characteristics;Origin of the sellers;Total
Total Persons;Total of people who have purchased online in the last 12 months,;6,753,066
Total Persons;National sellers;80.4
Total Persons;Sellers of other EU countries;26.3
Total Persons;Sellers from the rest of the world;14.3
Total Persons;Sellers which nationality is unknown;7.1
Sex: Male;Total of people who have purchased online in the last 12 months,;3,927,166
Sex: Male;National sellers;79.5
Sex: Male;Sellers of other EU countries;28.3
Sex: Male;Sellers from the rest of the world;18.5
Sex: Male;Sellers which nationality is unknown;6.3
Sex: Female;Total of people who have purchased online in the last 12 months,;2,825,900
Sex: Female;National sellers;81.6
Sex: Female;Sellers of other EU countries;23.6
Sex: Female;Sellers from the rest of the world;8.6
Sex: Female;Sellers which nationality is unknown;8.1
Age: from 16 to 24 years old;Total of people who have purchased online in the last 12 months,;1,194,654
Age: from 16 to 24 years old;National sellers;74.3
Age: from 16 to 24 years old;Sellers of other EU countries;24.3
Age: from 16 to 24 years old;Sellers from the rest of the world;15.8
Age: from 16 to 24 years old;Sellers which nationality is unknown;9.3
Age: from 25 to 34 years old;Total of people who have purchased online in the last 12 months,;2,493,876
Age: from 25 to 34 years old;National sellers;81.9
Age: from 25 to 34 years old;Sellers of other EU countries;28.2
Age: from 25 to 34 years old;Sellers from the rest of the world;15.1
Age: from 25 to 34 years old;Sellers which nationality is unknown;6.8
Age: from 35 to 44 years old;Total of people who have purchased online in the last 12 months,;1,636,398
Age: from 35 to 44 years old;National sellers;82.4
Age: from 35 to 44 years old;Sellers of other EU countries;24.3
Age: from 35 to 44 years old;Sellers from the rest of the world;14.8
Age: from 35 to 44 years old;Sellers which nationality is unknown;6.4
Age: from 45 to 54 years old;Total of people who have purchased online in the last 12 months,;1,016,388
Age: from 45 to 54 years old;National sellers;80.2
Age: from 45 to 54 years old;Sellers of other EU countries;27.6
Age: from 45 to 54 years old;Sellers from the rest of the world;11.4
Age: from 45 to 54 years old;Sellers which nationality is unknown;6.3
Age: from 55 to 64 years old;Total of people who have purchased online in the last 12 months,;346,886
Age: from 55 to 64 years old;National sellers;81.7
Age: from 55 to 64 years old;Sellers of other EU countries;28.1
Age: from 55 to 64 years old;Sellers from the rest of the world;11.7
Age: from 55 to 64 years old;Sellers which nationality is unknown;6.7
Age: from 65 to 74 years old;Total of people who have purchased online in the last 12 months,;64,864
Age: from 65 to 74 years old;National sellers;77.3
Age: from 65 to 74 years old;Sellers of other EU countries;13.6
Age: from 65 to 74 years old;Sellers from the rest of the world;9.8
Age: from 65 to 74 years old;Sellers which nationality is unknown;10.5
Habitat: More than 100,000 inhabitants and provincial capitals;Total of people who have purchased online in the last 12 months,;3,454,223
Habitat: More than 100,000 inhabitants and provincial capitals;National sellers;80.3
Habitat: More than 100,000 inhabitants and provincial capitals;Sellers of other EU countries;28.2
Habitat: More than 100,000 inhabitants and provincial capitals;Sellers from the rest of the world;16.4
Habitat: More than 100,000 inhabitants and provincial capitals;Sellers which nationality is unknown;7.5
Habitat: 50,000 to 100,000 inhabitants;Total of people who have purchased online in the last 12 months,;666,965
Habitat: 50,000 to 100,000 inhabitants;National sellers;80.3
Habitat: 50,000 to 100,000 inhabitants;Sellers of other EU countries;27.4
Habitat: 50,000 to 100,000 inhabitants;Sellers from the rest of the world;12.4
Habitat: 50,000 to 100,000 inhabitants;Sellers which nationality is unknown;5.8
Habitat: 20,000 to 50,000 inhabitants;Total of people who have purchased online in the last 12 months,;888,010
Habitat: 20,000 to 50,000 inhabitants;National sellers;82.7
Habitat: 20,000 to 50,000 inhabitants;Sellers of other EU countries;22.8
Habitat: 20,000 to 50,000 inhabitants;Sellers from the rest of the world;11.8
Habitat: 20,000 to 50,000 inhabitants;Sellers which nationality is unknown;8.0
Habitat: 10,000 to 20,000 inhabitants;Total of people who have purchased online in the last 12 months,;717,359
Habitat: 10,000 to 20,000 inhabitants;National sellers;84.8
Habitat: 10,000 to 20,000 inhabitants;Sellers of other EU countries;23.8
Habitat: 10,000 to 20,000 inhabitants;Sellers from the rest of the world;10.5
Habitat: 10,000 to 20,000 inhabitants;Sellers which nationality is unknown;4.2
Habitat: Fewer than 10,000 inhabitants;Total of people who have purchased online in the last 12 months,;1,026,509
Habitat: Fewer than 10,000 inhabitants;National sellers;75.5
Habitat: Fewer than 10,000 inhabitants;Sellers of other EU countries;24.3
Habitat: Fewer than 10,000 inhabitants;Sellers from the rest of the world;13.5
Habitat: Fewer than 10,000 inhabitants;Sellers which nationality is unknown;7.8
Household size: 1 member households;Total of people who have purchased online in the last 12 months,;328,318
Household size: 1 member households;National sellers;76.7
Household size: 1 member households;Sellers of other EU countries;34.7
Household size: 1 member households;Sellers from the rest of the world;17.6
Household size: 1 member households;Sellers which nationality is unknown;4.8
Household size: Households with 2 members;Total of people who have purchased online in the last 12 months,;1,393,001
Household size: Households with 2 members;National sellers;77.6
Household size: Households with 2 members;Sellers of other EU countries;32.7
Household size: Households with 2 members;Sellers from the rest of the world;17.7
Household size: Households with 2 members;Sellers which nationality is unknown;6.1
Household size: Households with 3 members;Total of people who have purchased online in the last 12 months,;1,916,992
Household size: Households with 3 members;National sellers;84.2
Household size: Households with 3 members;Sellers of other EU countries;23.8
Household size: Households with 3 members;Sellers from the rest of the world;13.5
Household size: Households with 3 members;Sellers which nationality is unknown;6.2
Household size: Households with 4 members;Total of people who have purchased online in the last 12 months,;2,286,669
Household size: Households with 4 members;National sellers;78.1
Household size: Households with 4 members;Sellers of other EU countries;25.3
Household size: Households with 4 members;Sellers from the rest of the world;14.0
Household size: Households with 4 members;Sellers which nationality is unknown;8.1
Household size: Households with 5 members or more;Total of people who have purchased online in the last 12 months,;828,085
Household size: Households with 5 members or more;National sellers;83.8
Household size: Households with 5 members or more;Sellers of other EU countries;20.9
Household size: Households with 5 members or more;Sellers from the rest of the world;10.3
Household size: Households with 5 members or more;Sellers which nationality is unknown;8.9
Spanish Nationality;Total of people who have purchased online in the last 12 months,;6,429,888
Spanish Nationality;National sellers;80.8
Spanish Nationality;Sellers of other EU countries;26.3
Spanish Nationality;Sellers from the rest of the world;14.1
Spanish Nationality;Sellers which nationality is unknown;6.8
Foreign Nationality;Total of people who have purchased online in the last 12 months,;323,178
Foreign Nationality;National sellers;70.7
Foreign Nationality;Sellers of other EU countries;27.1
Foreign Nationality;Sellers from the rest of the world;19.4
Foreign Nationality;Sellers which nationality is unknown;12.5