Socio-economic characteristics;Origin of the sellers;Total
Total Persons;Total of people who have purchased online in the last 12 months,;6,753,066
Total Persons;National sellers;80.4
Total Persons;Sellers of other EU countries;26.3
Total Persons;Sellers from the rest of the world;14.3
Total Persons;Sellers which nationality is unknown;7.1
Finished studies: Illiterate;Total of people who have purchased online in the last 12 months,;0
Finished studies: Illiterate;National sellers;..
Finished studies: Illiterate;Sellers of other EU countries;..
Finished studies: Illiterate;Sellers from the rest of the world;..
Finished studies: Illiterate;Sellers which nationality is unknown;..
Finished studies: Primary Education;Total of people who have purchased online in the last 12 months,;163,285
Finished studies: Primary Education;National sellers;72.7
Finished studies: Primary Education;Sellers of other EU countries;15.9
Finished studies: Primary Education;Sellers from the rest of the world;8.8
Finished studies: Primary Education;Sellers which nationality is unknown;9.5
Finished studies: First stage of Secondary Education;Total of people who have purchased online in the last 12 months,;953,500
Finished studies: First stage of Secondary Education;National sellers;77.7
Finished studies: First stage of Secondary Education;Sellers of other EU countries;19.1
Finished studies: First stage of Secondary Education;Sellers from the rest of the world;11.7
Finished studies: First stage of Secondary Education;Sellers which nationality is unknown;10.1
Finished studies: Second stage of Secondary Education;Total of people who have purchased online in the last 12 months,;1,821,355
Finished studies: Second stage of Secondary Education;National sellers;78.1
Finished studies: Second stage of Secondary Education;Sellers of other EU countries;25.8
Finished studies: Second stage of Secondary Education;Sellers from the rest of the world;12.5
Finished studies: Second stage of Secondary Education;Sellers which nationality is unknown;6.5
Finished studies: Advanced Level Vocational Training;Total of people who have purchased online in the last 12 months,;984,361
Finished studies: Advanced Level Vocational Training;National sellers;78.1
Finished studies: Advanced Level Vocational Training;Sellers of other EU countries;27.6
Finished studies: Advanced Level Vocational Training;Sellers from the rest of the world;18.3
Finished studies: Advanced Level Vocational Training;Sellers which nationality is unknown;7.9
Finished studies: Higher Education;Total of people who have purchased online in the last 12 months,;2,830,564
Finished studies: Higher Education;National sellers;83.9
Finished studies: Higher Education;Sellers of other EU countries;29.3
Finished studies: Higher Education;Sellers from the rest of the world;15.3
Finished studies: Higher Education;Sellers which nationality is unknown;6.0
Finished studies: Others;Total of people who have purchased online in the last 12 months,;0
Finished studies: Others;National sellers;..
Finished studies: Others;Sellers of other EU countries;..
Finished studies: Others;Sellers from the rest of the world;..
Finished studies: Others;Sellers which nationality is unknown;..
Employment situation: Employed active persons;Total of people who have purchased online in the last 12 months,;5,342,102
Employment situation: Employed active persons;National sellers;81.9
Employment situation: Employed active persons;Sellers of other EU countries;27.1
Employment situation: Employed active persons;Sellers from the rest of the world;14.2
Employment situation: Employed active persons;Sellers which nationality is unknown;6.8
Employment situation: Unemployed active persons;Total of people who have purchased online in the last 12 months,;278,154
Employment situation: Unemployed active persons;National sellers;80.3
Employment situation: Unemployed active persons;Sellers of other EU countries;22.5
Employment situation: Unemployed active persons;Sellers from the rest of the world;15.4
Employment situation: Unemployed active persons;Sellers which nationality is unknown;8.1
Employment situation: Inactive persons: Students;Total of people who have purchased online in the last 12 months,;705,853
Employment situation: Inactive persons: Students;National sellers;72.4
Employment situation: Inactive persons: Students;Sellers of other EU countries;26.5
Employment situation: Inactive persons: Students;Sellers from the rest of the world;16.2
Employment situation: Inactive persons: Students;Sellers which nationality is unknown;8.0
Employment situation: Inactive persons: Homemakers;Total of people who have purchased online in the last 12 months,;170,260
Employment situation: Inactive persons: Homemakers;National sellers;78.3
Employment situation: Inactive persons: Homemakers;Sellers of other EU countries;14.7
Employment situation: Inactive persons: Homemakers;Sellers from the rest of the world;16.5
Employment situation: Inactive persons: Homemakers;Sellers which nationality is unknown;4.4
Employment situation: Inactive persons: Pensioners;Total of people who have purchased online in the last 12 months,;153,536
Employment situation: Inactive persons: Pensioners;National sellers;71.4
Employment situation: Inactive persons: Pensioners;Sellers of other EU countries;22.5
Employment situation: Inactive persons: Pensioners;Sellers from the rest of the world;13.0
Employment situation: Inactive persons: Pensioners;Sellers which nationality is unknown;10.6
Employment situation: Another employment situation;Total of people who have purchased online in the last 12 months,;103,160
Employment situation: Another employment situation;National sellers;70.0
Employment situation: Another employment situation;Sellers of other EU countries;22.2
Employment situation: Another employment situation;Sellers from the rest of the world;5.4
Employment situation: Another employment situation;Sellers which nationality is unknown;12.4
Professional situation (in main work): Workers employed by others;Total of people who have purchased online in the last 12 months,;4,467,442
Professional situation (in main work): Workers employed by others;National sellers;83.2
Professional situation (in main work): Workers employed by others;Sellers of other EU countries;27.1
Professional situation (in main work): Workers employed by others;Sellers from the rest of the world;14.8
Professional situation (in main work): Workers employed by others;Sellers which nationality is unknown;6.8
Professional situation (in main work): Self-employed or freelance workers;Total of people who have purchased online in the last 12 months,;874,660
Professional situation (in main work): Self-employed or freelance workers;National sellers;75.3
Professional situation (in main work): Self-employed or freelance workers;Sellers of other EU countries;26.8
Professional situation (in main work): Self-employed or freelance workers;Sellers from the rest of the world;11.1
Professional situation (in main work): Self-employed or freelance workers;Sellers which nationality is unknown;6.6
Main occupation: Manual;Total of people who have purchased online in the last 12 months,;1,067,249
Main occupation: Manual;National sellers;78.9
Main occupation: Manual;Sellers of other EU countries;20.4
Main occupation: Manual;Sellers from the rest of the world;13.2
Main occupation: Manual;Sellers which nationality is unknown;7.8
Main occupation: Non-manual;Total of people who have purchased online in the last 12 months,;4,274,853
Main occupation: Non-manual;National sellers;82.7
Main occupation: Non-manual;Sellers of other EU countries;28.7
Main occupation: Non-manual;Sellers from the rest of the world;14.4
Main occupation: Non-manual;Sellers which nationality is unknown;6.5
Main occupation: ICT workers;Total of people who have purchased online in the last 12 months,;451,495
Main occupation: ICT workers;National sellers;84.6
Main occupation: ICT workers;Sellers of other EU countries;32.4
Main occupation: ICT workers;Sellers from the rest of the world;21.6
Main occupation: ICT workers;Sellers which nationality is unknown;5.1
Main occupation: Other workers;Total of people who have purchased online in the last 12 months,;4,890,607
Main occupation: Other workers;National sellers;81.7
Main occupation: Other workers;Sellers of other EU countries;26.6
Main occupation: Other workers;Sellers from the rest of the world;13.5
Main occupation: Other workers;Sellers which nationality is unknown;6.9
Net monthly income of the household to which they belong: less than 1,100 euros;Total of people who have purchased online in the last 12 months,;237,817
Net monthly income of the household to which they belong: less than 1,100 euros;National sellers;72.3
Net monthly income of the household to which they belong: less than 1,100 euros;Sellers of other EU countries;19.4
Net monthly income of the household to which they belong: less than 1,100 euros;Sellers from the rest of the world;10.6
Net monthly income of the household to which they belong: less than 1,100 euros;Sellers which nationality is unknown;10.7
Net monthly income of the household to which they belong: 1,100 to 1,800 euros;Total of people who have purchased online in the last 12 months,;1,135,395
Net monthly income of the household to which they belong: 1,100 to 1,800 euros;National sellers;77.6
Net monthly income of the household to which they belong: 1,100 to 1,800 euros;Sellers of other EU countries;25.9
Net monthly income of the household to which they belong: 1,100 to 1,800 euros;Sellers from the rest of the world;12.3
Net monthly income of the household to which they belong: 1,100 to 1,800 euros;Sellers which nationality is unknown;7.0
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros;Total of people who have purchased online in the last 12 months,;1,795,661
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros;National sellers;83.4
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros;Sellers of other EU countries;24.2
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros;Sellers from the rest of the world;13.5
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros;Sellers which nationality is unknown;6.1
Net monthly income of the household to which they belong: more than 1,100 euros;Total of people who have purchased online in the last 12 months,;1,953,836
Net monthly income of the household to which they belong: more than 1,100 euros;National sellers;84.0
Net monthly income of the household to which they belong: more than 1,100 euros;Sellers of other EU countries;30.3
Net monthly income of the household to which they belong: more than 1,100 euros;Sellers from the rest of the world;17.0
Net monthly income of the household to which they belong: more than 1,100 euros;Sellers which nationality is unknown;5.4
Net monthly income of the household to which they belong: DK/DA;Total of people who have purchased online in the last 12 months,;1,630,356
Net monthly income of the household to which they belong: DK/DA;National sellers;75.7
Net monthly income of the household to which they belong: DK/DA;Sellers of other EU countries;25.2
Net monthly income of the household to which they belong: DK/DA;Sellers from the rest of the world;14.0
Net monthly income of the household to which they belong: DK/DA;Sellers which nationality is unknown;9.7