Socio-economic characteristics;Last time of purchase;Total
Total Persons;Total number of Internet users in the last 3 months;19,572,899
Total Persons;Have purchased in the last month;14.0
Total Persons;Purchased between 1 and 3 months ago;9.3
Total Persons;Purchased between 3 months and 1 year ago;10.7
Total Persons;Purchased more than 1 year ago;6.5
Total Persons;Persons who have not made purchases via the Internet;59.5
Finished studies: Illiterate;Total number of Internet users in the last 3 months;2,259
Finished studies: Illiterate;Have purchased in the last month;0.0
Finished studies: Illiterate;Purchased between 1 and 3 months ago;0.0
Finished studies: Illiterate;Purchased between 3 months and 1 year ago;0.0
Finished studies: Illiterate;Purchased more than 1 year ago;0.0
Finished studies: Illiterate;Persons who have not made purchases via the Internet;100.0
Finished studies: Primary Education;Total number of Internet users in the last 3 months;1,145,186
Finished studies: Primary Education;Have purchased in the last month;6.0
Finished studies: Primary Education;Purchased between 1 and 3 months ago;4.8
Finished studies: Primary Education;Purchased between 3 months and 1 year ago;3.2
Finished studies: Primary Education;Purchased more than 1 year ago;4.0
Finished studies: Primary Education;Persons who have not made purchases via the Internet;82.0
Finished studies: First stage of Secondary Education;Total number of Internet users in the last 3 months;4,491,560
Finished studies: First stage of Secondary Education;Have purchased in the last month;6.5
Finished studies: First stage of Secondary Education;Purchased between 1 and 3 months ago;6.6
Finished studies: First stage of Secondary Education;Purchased between 3 months and 1 year ago;7.2
Finished studies: First stage of Secondary Education;Purchased more than 1 year ago;5.3
Finished studies: First stage of Secondary Education;Persons who have not made purchases via the Internet;74.4
Finished studies: Second stage of Secondary Education;Total number of Internet users in the last 3 months;5,470,787
Finished studies: Second stage of Secondary Education;Have purchased in the last month;12.8
Finished studies: Second stage of Secondary Education;Purchased between 1 and 3 months ago;9.0
Finished studies: Second stage of Secondary Education;Purchased between 3 months and 1 year ago;11.2
Finished studies: Second stage of Secondary Education;Purchased more than 1 year ago;6.4
Finished studies: Second stage of Secondary Education;Persons who have not made purchases via the Internet;60.6
Finished studies: Advanced Level Vocational Training;Total number of Internet users in the last 3 months;2,601,023
Finished studies: Advanced Level Vocational Training;Have purchased in the last month;15.4
Finished studies: Advanced Level Vocational Training;Purchased between 1 and 3 months ago;9.2
Finished studies: Advanced Level Vocational Training;Purchased between 3 months and 1 year ago;12.6
Finished studies: Advanced Level Vocational Training;Purchased more than 1 year ago;8.1
Finished studies: Advanced Level Vocational Training;Persons who have not made purchases via the Internet;54.7
Finished studies: Higher Education;Total number of Internet users in the last 3 months;5,849,885
Finished studies: Higher Education;Have purchased in the last month;21.9
Finished studies: Higher Education;Purchased between 1 and 3 months ago;12.7
Finished studies: Higher Education;Purchased between 3 months and 1 year ago;13.4
Finished studies: Higher Education;Purchased more than 1 year ago;7.3
Finished studies: Higher Education;Persons who have not made purchases via the Internet;44.7
Finished studies: Others;Total number of Internet users in the last 3 months;12,200
Finished studies: Others;Have purchased in the last month;0.0
Finished studies: Others;Purchased between 1 and 3 months ago;0.0
Finished studies: Others;Purchased between 3 months and 1 year ago;0.0
Finished studies: Others;Purchased more than 1 year ago;0.0
Finished studies: Others;Persons who have not made purchases via the Internet;100.0
Employment situation: Employed active persons;Total number of Internet users in the last 3 months;14,144,923
Employment situation: Employed active persons;Have purchased in the last month;15.4
Employment situation: Employed active persons;Purchased between 1 and 3 months ago;10.2
Employment situation: Employed active persons;Purchased between 3 months and 1 year ago;11.7
Employment situation: Employed active persons;Purchased more than 1 year ago;6.3
Employment situation: Employed active persons;Persons who have not made purchases via the Internet;56.5
Employment situation: Unemployed active persons;Total number of Internet users in the last 3 months;1,234,870
Employment situation: Unemployed active persons;Have purchased in the last month;10.1
Employment situation: Unemployed active persons;Purchased between 1 and 3 months ago;3.9
Employment situation: Unemployed active persons;Purchased between 3 months and 1 year ago;8.0
Employment situation: Unemployed active persons;Purchased more than 1 year ago;8.8
Employment situation: Unemployed active persons;Persons who have not made purchases via the Internet;69.1
Employment situation: Inactive persons: Students;Total number of Internet users in the last 3 months;2,445,840
Employment situation: Inactive persons: Students;Have purchased in the last month;12.4
Employment situation: Inactive persons: Students;Purchased between 1 and 3 months ago;8.9
Employment situation: Inactive persons: Students;Purchased between 3 months and 1 year ago;7.5
Employment situation: Inactive persons: Students;Purchased more than 1 year ago;6.9
Employment situation: Inactive persons: Students;Persons who have not made purchases via the Internet;64.2
Employment situation: Inactive persons: Homemakers;Total number of Internet users in the last 3 months;795,328
Employment situation: Inactive persons: Homemakers;Have purchased in the last month;7.2
Employment situation: Inactive persons: Homemakers;Purchased between 1 and 3 months ago;7.0
Employment situation: Inactive persons: Homemakers;Purchased between 3 months and 1 year ago;6.2
Employment situation: Inactive persons: Homemakers;Purchased more than 1 year ago;5.8
Employment situation: Inactive persons: Homemakers;Persons who have not made purchases via the Internet;73.7
Employment situation: Inactive persons: Pensioners;Total number of Internet users in the last 3 months;571,545
Employment situation: Inactive persons: Pensioners;Have purchased in the last month;9.6
Employment situation: Inactive persons: Pensioners;Purchased between 1 and 3 months ago;6.2
Employment situation: Inactive persons: Pensioners;Purchased between 3 months and 1 year ago;10.3
Employment situation: Inactive persons: Pensioners;Purchased more than 1 year ago;6.4
Employment situation: Inactive persons: Pensioners;Persons who have not made purchases via the Internet;67.5
Employment situation: Another employment situation;Total number of Internet users in the last 3 months;380,394
Employment situation: Another employment situation;Have purchased in the last month;7.6
Employment situation: Another employment situation;Purchased between 1 and 3 months ago;8.8
Employment situation: Another employment situation;Purchased between 3 months and 1 year ago;10.2
Employment situation: Another employment situation;Purchased more than 1 year ago;5.5
Employment situation: Another employment situation;Persons who have not made purchases via the Internet;67.9
Professional situation (in main work): Workers employed by others;Total number of Internet users in the last 3 months;11,930,549
Professional situation (in main work): Workers employed by others;Have purchased in the last month;15.4
Professional situation (in main work): Workers employed by others;Purchased between 1 and 3 months ago;9.9
Professional situation (in main work): Workers employed by others;Purchased between 3 months and 1 year ago;11.5
Professional situation (in main work): Workers employed by others;Purchased more than 1 year ago;6.4
Professional situation (in main work): Workers employed by others;Persons who have not made purchases via the Internet;56.8
Professional situation (in main work): Self-employed or freelance workers;Total number of Internet users in the last 3 months;2,214,374
Professional situation (in main work): Self-employed or freelance workers;Have purchased in the last month;14.9
Professional situation (in main work): Self-employed or freelance workers;Purchased between 1 and 3 months ago;11.3
Professional situation (in main work): Self-employed or freelance workers;Purchased between 3 months and 1 year ago;13.0
Professional situation (in main work): Self-employed or freelance workers;Purchased more than 1 year ago;5.9
Professional situation (in main work): Self-employed or freelance workers;Persons who have not made purchases via the Internet;55.0
Main occupation: Manual;Total number of Internet users in the last 3 months;4,157,143
Main occupation: Manual;Have purchased in the last month;8.9
Main occupation: Manual;Purchased between 1 and 3 months ago;6.6
Main occupation: Manual;Purchased between 3 months and 1 year ago;8.8
Main occupation: Manual;Purchased more than 1 year ago;4.8
Main occupation: Manual;Persons who have not made purchases via the Internet;70.9
Main occupation: Non-manual;Total number of Internet users in the last 3 months;9,987,780
Main occupation: Non-manual;Have purchased in the last month;18.1
Main occupation: Non-manual;Purchased between 1 and 3 months ago;11.6
Main occupation: Non-manual;Purchased between 3 months and 1 year ago;12.9
Main occupation: Non-manual;Purchased more than 1 year ago;6.9
Main occupation: Non-manual;Persons who have not made purchases via the Internet;50.5
Main occupation: ICT workers;Total number of Internet users in the last 3 months;644,968
Main occupation: ICT workers;Have purchased in the last month;34.1
Main occupation: ICT workers;Purchased between 1 and 3 months ago;16.5
Main occupation: ICT workers;Purchased between 3 months and 1 year ago;19.4
Main occupation: ICT workers;Purchased more than 1 year ago;8.0
Main occupation: ICT workers;Persons who have not made purchases via the Internet;22.0
Main occupation: Other workers;Total number of Internet users in the last 3 months;13,499,956
Main occupation: Other workers;Have purchased in the last month;14.5
Main occupation: Other workers;Purchased between 1 and 3 months ago;9.9
Main occupation: Other workers;Purchased between 3 months and 1 year ago;11.3
Main occupation: Other workers;Purchased more than 1 year ago;6.2
Main occupation: Other workers;Persons who have not made purchases via the Internet;58.2
Net monthly income of the household to which they belong: less than 1,100 euros;Total number of Internet users in the last 3 months;1,342,143
Net monthly income of the household to which they belong: less than 1,100 euros;Have purchased in the last month;4.6
Net monthly income of the household to which they belong: less than 1,100 euros;Purchased between 1 and 3 months ago;5.9
Net monthly income of the household to which they belong: less than 1,100 euros;Purchased between 3 months and 1 year ago;6.8
Net monthly income of the household to which they belong: less than 1,100 euros;Purchased more than 1 year ago;5.0
Net monthly income of the household to which they belong: less than 1,100 euros;Persons who have not made purchases via the Internet;77.6
Net monthly income of the household to which they belong: 1,100 to 1,800 euros;Total number of Internet users in the last 3 months;4,484,745
Net monthly income of the household to which they belong: 1,100 to 1,800 euros;Have purchased in the last month;7.6
Net monthly income of the household to which they belong: 1,100 to 1,800 euros;Purchased between 1 and 3 months ago;7.1
Net monthly income of the household to which they belong: 1,100 to 1,800 euros;Purchased between 3 months and 1 year ago;9.9
Net monthly income of the household to which they belong: 1,100 to 1,800 euros;Purchased more than 1 year ago;6.5
Net monthly income of the household to which they belong: 1,100 to 1,800 euros;Persons who have not made purchases via the Internet;68.9
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros;Total number of Internet users in the last 3 months;4,486,726
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros;Have purchased in the last month;18.4
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros;Purchased between 1 and 3 months ago;9.8
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros;Purchased between 3 months and 1 year ago;11.3
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros;Purchased more than 1 year ago;7.5
Net monthly income of the household to which they belong: 1,800 to 2,7000 euros;Persons who have not made purchases via the Internet;53.0
Net monthly income of the household to which they belong: more than 1,100 euros;Total number of Internet users in the last 3 months;4,006,876
Net monthly income of the household to which they belong: more than 1,100 euros;Have purchased in the last month;22.1
Net monthly income of the household to which they belong: more than 1,100 euros;Purchased between 1 and 3 months ago;11.9
Net monthly income of the household to which they belong: more than 1,100 euros;Purchased between 3 months and 1 year ago;14.2
Net monthly income of the household to which they belong: more than 1,100 euros;Purchased more than 1 year ago;7.8
Net monthly income of the household to which they belong: more than 1,100 euros;Persons who have not made purchases via the Internet;44.1
Net monthly income of the household to which they belong: DK/DA;Total number of Internet users in the last 3 months;5,252,409
Net monthly income of the household to which they belong: DK/DA;Have purchased in the last month;12.0
Net monthly income of the household to which they belong: DK/DA;Purchased between 1 and 3 months ago;9.7
Net monthly income of the household to which they belong: DK/DA;Purchased between 3 months and 1 year ago;9.0
Net monthly income of the household to which they belong: DK/DA;Purchased more than 1 year ago;5.0
Net monthly income of the household to which they belong: DK/DA;Persons who have not made purchases via the Internet;64.3