Demographic characteristics;Last purchase;Total
Total Persons;Total Persons who have purchased via the Internet at least once;9,995,452
Total Persons;In the last month;34.0
Total Persons;More than 1 month and less than 3 months ago;25.2
Total Persons;More than 3 months and less than 1 year ago;24.2
Total Persons;More than 1 year ago;16.6
Sex: Males;Total Persons who have purchased via the Internet at least once;5,673,368
Sex: Males;In the last month;33.7
Sex: Males;More than 1 month and less than 3 months ago;24.4
Sex: Males;More than 3 months and less than 1 year ago;24.8
Sex: Males;More than 1 year ago;17.2
Sex: Females;Total Persons who have purchased via the Internet at least once;4,322,084
Sex: Females;In the last month;34.5
Sex: Females;More than 1 month and less than 3 months ago;26.4
Sex: Females;More than 3 months and less than 1 year ago;23.4
Sex: Females;More than 1 year ago;15.7
Age: 16 to 24 years old;Total Persons who have purchased via the Internet at least once;1,604,695
Age: 16 to 24 years old;In the last month;27.5
Age: 16 to 24 years old;More than 1 month and less than 3 months ago;27.0
Age: 16 to 24 years old;More than 3 months and less than 1 year ago;26.5
Age: 16 to 24 years old;More than 1 year ago;19.0
Age: 25 to 34 years old;Total Persons who have purchased via the Internet at least once;3,226,743
Age: 25 to 34 years old;In the last month;34.3
Age: 25 to 34 years old;More than 1 month and less than 3 months ago;26.1
Age: 25 to 34 years old;More than 3 months and less than 1 year ago;23.6
Age: 25 to 34 years old;More than 1 year ago;16.1
Age: 35 to 44 years old;Total Persons who have purchased via the Internet at least once;2,771,960
Age: 35 to 44 years old;In the last month;36.6
Age: 35 to 44 years old;More than 1 month and less than 3 months ago;25.0
Age: 35 to 44 years old;More than 3 months and less than 1 year ago;22.2
Age: 35 to 44 years old;More than 1 year ago;16.3
Age: 45 to 54 years old;Total Persons who have purchased via the Internet at least once;1,588,840
Age: 45 to 54 years old;In the last month;34.2
Age: 45 to 54 years old;More than 1 month and less than 3 months ago;23.5
Age: 45 to 54 years old;More than 3 months and less than 1 year ago;25.0
Age: 45 to 54 years old;More than 1 year ago;17.3
Age: 55 to 64 years old;Total Persons who have purchased via the Internet at least once;621,980
Age: 55 to 64 years old;In the last month;35.2
Age: 55 to 64 years old;More than 1 month and less than 3 months ago;23.0
Age: 55 to 64 years old;More than 3 months and less than 1 year ago;28.9
Age: 55 to 64 years old;More than 1 year ago;12.9
Age: 65 to 74 years old;Total Persons who have purchased via the Internet at least once;181,233
Age: 65 to 74 years old;In the last month;42.6
Age: 65 to 74 years old;More than 1 month and less than 3 months ago;21.9
Age: 65 to 74 years old;More than 3 months and less than 1 year ago;20.7
Age: 65 to 74 years old;More than 1 year ago;14.9
Habitat: More than 100,000 inhabitants and provincial capitals;Total Persons who have purchased via the Internet at least once;4,529,624
Habitat: More than 100,000 inhabitants and provincial capitals;In the last month;35.7
Habitat: More than 100,000 inhabitants and provincial capitals;More than 1 month and less than 3 months ago;26.0
Habitat: More than 100,000 inhabitants and provincial capitals;More than 3 months and less than 1 year ago;22.6
Habitat: More than 100,000 inhabitants and provincial capitals;More than 1 year ago;15.7
Habitat: 50,000 to 100,000 inhabitants;Total Persons who have purchased via the Internet at least once;1,020,858
Habitat: 50,000 to 100,000 inhabitants;In the last month;35.2
Habitat: 50,000 to 100,000 inhabitants;More than 1 month and less than 3 months ago;27.1
Habitat: 50,000 to 100,000 inhabitants;More than 3 months and less than 1 year ago;25.4
Habitat: 50,000 to 100,000 inhabitants;More than 1 year ago;12.3
Habitat: 20,000 to 50,000 inhabitants;Total Persons who have purchased via the Internet at least once;1,474,058
Habitat: 20,000 to 50,000 inhabitants;In the last month;31.2
Habitat: 20,000 to 50,000 inhabitants;More than 1 month and less than 3 months ago;24.3
Habitat: 20,000 to 50,000 inhabitants;More than 3 months and less than 1 year ago;23.9
Habitat: 20,000 to 50,000 inhabitants;More than 1 year ago;20.6
Habitat: 10,000 to 20,000 inhabitants;Total Persons who have purchased via the Internet at least once;1,283,630
Habitat: 10,000 to 20,000 inhabitants;In the last month;32.7
Habitat: 10,000 to 20,000 inhabitants;More than 1 month and less than 3 months ago;22.3
Habitat: 10,000 to 20,000 inhabitants;More than 3 months and less than 1 year ago;26.9
Habitat: 10,000 to 20,000 inhabitants;More than 1 year ago;18.1
Habitat: Less than 10,000 inhabitants;Total Persons who have purchased via the Internet at least once;1,687,282
Habitat: Less than 10,000 inhabitants;In the last month;32.3
Habitat: Less than 10,000 inhabitants;More than 1 month and less than 3 months ago;25.1
Habitat: Less than 10,000 inhabitants;More than 3 months and less than 1 year ago;25.8
Habitat: Less than 10,000 inhabitants;More than 1 year ago;16.7
Size of the household: Households with 1 member;Total Persons who have purchased via the Internet at least once;508,465
Size of the household: Households with 1 member;In the last month;37.7
Size of the household: Households with 1 member;More than 1 month and less than 3 months ago;20.6
Size of the household: Households with 1 member;More than 3 months and less than 1 year ago;21.4
Size of the household: Households with 1 member;More than 1 year ago;20.4
Size of the household: Households with 2 members;Total Persons who have purchased via the Internet at least once;1,942,089
Size of the household: Households with 2 members;In the last month;37.1
Size of the household: Households with 2 members;More than 1 month and less than 3 months ago;26.8
Size of the household: Households with 2 members;More than 3 months and less than 1 year ago;20.7
Size of the household: Households with 2 members;More than 1 year ago;15.4
Size of the household: Households with 3 members;Total Persons who have purchased via the Internet at least once;2,978,157
Size of the household: Households with 3 members;In the last month;34.3
Size of the household: Households with 3 members;More than 1 month and less than 3 months ago;24.7
Size of the household: Households with 3 members;More than 3 months and less than 1 year ago;25.6
Size of the household: Households with 3 members;More than 1 year ago;15.4
Size of the household: Households with 4 members;Total Persons who have purchased via the Internet at least once;3,422,859
Size of the household: Households with 4 members;In the last month;32.6
Size of the household: Households with 4 members;More than 1 month and less than 3 months ago;25.9
Size of the household: Households with 4 members;More than 3 months and less than 1 year ago;24.8
Size of the household: Households with 4 members;More than 1 year ago;16.7
Size of the household: Households with 5 or more memberss;Total Persons who have purchased via the Internet at least once;1,143,881
Size of the household: Households with 5 or more memberss;In the last month;30.9
Size of the household: Households with 5 or more memberss;More than 1 month and less than 3 months ago;24.2
Size of the household: Households with 5 or more memberss;More than 3 months and less than 1 year ago;25.6
Size of the household: Households with 5 or more memberss;More than 1 year ago;19.4
Nationality: Spanish;Total Persons who have purchased via the Internet at least once;8,957,424
Nationality: Spanish;In the last month;34.1
Nationality: Spanish;More than 1 month and less than 3 months ago;25.4
Nationality: Spanish;More than 3 months and less than 1 year ago;24.2
Nationality: Spanish;More than 1 year ago;16.3
Nationality: Foreign;Total Persons who have purchased via the Internet at least once;1,038,028
Nationality: Foreign;In the last month;33.6
Nationality: Foreign;More than 1 month and less than 3 months ago;24.2
Nationality: Foreign;More than 3 months and less than 1 year ago;23.6
Nationality: Foreign;More than 1 year ago;18.6