Demographic characteristics;Last purchase;Total
Total Persons;Total Internet users in the last 3 months;22,195,692
Total Persons;They have purchsed in the last month;15.3
Total Persons;They have purchased between 1 month and 3 months ago;11.3
Total Persons;They have purchased between 3 months and 1 year ago;10.7
Total Persons;They have purchased in the last year;7.2
Total Persons;Persons who have not purchased via the Internet;55.4
Sex: Males;Total Internet users in the last 3 months;11,603,567
Sex: Males;They have purchsed in the last month;16.4
Sex: Males;They have purchased between 1 month and 3 months ago;11.9
Sex: Males;They have purchased between 3 months and 1 year ago;11.9
Sex: Males;They have purchased in the last year;8.3
Sex: Males;Persons who have not purchased via the Internet;51.5
Sex: Females;Total Internet users in the last 3 months;10,592,125
Sex: Females;They have purchsed in the last month;14.1
Sex: Females;They have purchased between 1 month and 3 months ago;10.7
Sex: Females;They have purchased between 3 months and 1 year ago;9.4
Sex: Females;They have purchased in the last year;6.0
Sex: Females;Persons who have not purchased via the Internet;59.8
Age: 16 to 24 years old;Total Internet users in the last 3 months;4,182,202
Age: 16 to 24 years old;They have purchsed in the last month;10.5
Age: 16 to 24 years old;They have purchased between 1 month and 3 months ago;10.4
Age: 16 to 24 years old;They have purchased between 3 months and 1 year ago;10.0
Age: 16 to 24 years old;They have purchased in the last year;7.3
Age: 16 to 24 years old;Persons who have not purchased via the Internet;61.8
Age: 25 to 34 years old;Total Internet users in the last 3 months;6,162,269
Age: 25 to 34 years old;They have purchsed in the last month;17.9
Age: 25 to 34 years old;They have purchased between 1 month and 3 months ago;13.7
Age: 25 to 34 years old;They have purchased between 3 months and 1 year ago;12.2
Age: 25 to 34 years old;They have purchased in the last year;8.1
Age: 25 to 34 years old;Persons who have not purchased via the Internet;48.1
Age: 35 to 44 years old;Total Internet users in the last 3 months;5,697,515
Age: 35 to 44 years old;They have purchsed in the last month;17.8
Age: 35 to 44 years old;They have purchased between 1 month and 3 months ago;12.1
Age: 35 to 44 years old;They have purchased between 3 months and 1 year ago;10.6
Age: 35 to 44 years old;They have purchased in the last year;7.5
Age: 35 to 44 years old;Persons who have not purchased via the Internet;52.1
Age: 45 to 54 years old;Total Internet users in the last 3 months;3,895,029
Age: 45 to 54 years old;They have purchsed in the last month;14.0
Age: 45 to 54 years old;They have purchased between 1 month and 3 months ago;9.6
Age: 45 to 54 years old;They have purchased between 3 months and 1 year ago;10.0
Age: 45 to 54 years old;They have purchased in the last year;6.9
Age: 45 to 54 years old;Persons who have not purchased via the Internet;59.5
Age: 55 to 64 years old;Total Internet users in the last 3 months;1,735,216
Age: 55 to 64 years old;They have purchsed in the last month;12.6
Age: 55 to 64 years old;They have purchased between 1 month and 3 months ago;8.3
Age: 55 to 64 years old;They have purchased between 3 months and 1 year ago;10.2
Age: 55 to 64 years old;They have purchased in the last year;4.4
Age: 55 to 64 years old;Persons who have not purchased via the Internet;64.5
Age: 65 to 74 years old;Total Internet users in the last 3 months;523,460
Age: 65 to 74 years old;They have purchsed in the last month;14.7
Age: 65 to 74 years old;They have purchased between 1 month and 3 months ago;7.6
Age: 65 to 74 years old;They have purchased between 3 months and 1 year ago;6.7
Age: 65 to 74 years old;They have purchased in the last year;4.7
Age: 65 to 74 years old;Persons who have not purchased via the Internet;66.3
Habitat: More than 100,000 inhabitants and provincial capitals;Total Internet users in the last 3 months;9,987,577
Habitat: More than 100,000 inhabitants and provincial capitals;They have purchsed in the last month;16.2
Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased between 1 month and 3 months ago;11.7
Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased between 3 months and 1 year ago;10.1
Habitat: More than 100,000 inhabitants and provincial capitals;They have purchased in the last year;6.9
Habitat: More than 100,000 inhabitants and provincial capitals;Persons who have not purchased via the Internet;55.1
Habitat: 50,000 to 100,000 inhabitants;Total Internet users in the last 3 months;2,204,696
Habitat: 50,000 to 100,000 inhabitants;They have purchsed in the last month;16.3
Habitat: 50,000 to 100,000 inhabitants;They have purchased between 1 month and 3 months ago;12.6
Habitat: 50,000 to 100,000 inhabitants;They have purchased between 3 months and 1 year ago;11.7
Habitat: 50,000 to 100,000 inhabitants;They have purchased in the last year;5.7
Habitat: 50,000 to 100,000 inhabitants;Persons who have not purchased via the Internet;53.8
Habitat: 20,000 to 50,000 inhabitants;Total Internet users in the last 3 months;3,251,844
Habitat: 20,000 to 50,000 inhabitants;They have purchsed in the last month;14.1
Habitat: 20,000 to 50,000 inhabitants;They have purchased between 1 month and 3 months ago;11.0
Habitat: 20,000 to 50,000 inhabitants;They have purchased between 3 months and 1 year ago;10.8
Habitat: 20,000 to 50,000 inhabitants;They have purchased in the last year;9.2
Habitat: 20,000 to 50,000 inhabitants;Persons who have not purchased via the Internet;54.9
Habitat: 10,000 to 20,000 inhabitants;Total Internet users in the last 3 months;2,705,445
Habitat: 10,000 to 20,000 inhabitants;They have purchsed in the last month;15.4
Habitat: 10,000 to 20,000 inhabitants;They have purchased between 1 month and 3 months ago;10.6
Habitat: 10,000 to 20,000 inhabitants;They have purchased between 3 months and 1 year ago;12.3
Habitat: 10,000 to 20,000 inhabitants;They have purchased in the last year;8.2
Habitat: 10,000 to 20,000 inhabitants;Persons who have not purchased via the Internet;53.4
Habitat: Less than 10,000 inhabitants;Total Internet users in the last 3 months;4,046,130
Habitat: Less than 10,000 inhabitants;They have purchsed in the last month;13.4
Habitat: Less than 10,000 inhabitants;They have purchased between 1 month and 3 months ago;10.5
Habitat: Less than 10,000 inhabitants;They have purchased between 3 months and 1 year ago;10.6
Habitat: Less than 10,000 inhabitants;They have purchased in the last year;6.6
Habitat: Less than 10,000 inhabitants;Persons who have not purchased via the Internet;58.9
Size of the household: Households with 1 member;Total Internet users in the last 3 months;950,430
Size of the household: Households with 1 member;They have purchsed in the last month;20.0
Size of the household: Households with 1 member;They have purchased between 1 month and 3 months ago;11.0
Size of the household: Households with 1 member;They have purchased between 3 months and 1 year ago;11.2
Size of the household: Households with 1 member;They have purchased in the last year;10.4
Size of the household: Households with 1 member;Persons who have not purchased via the Internet;47.4
Size of the household: Households with 2 members;Total Internet users in the last 3 months;4,032,343
Size of the household: Households with 2 members;They have purchsed in the last month;17.8
Size of the household: Households with 2 members;They have purchased between 1 month and 3 months ago;12.9
Size of the household: Households with 2 members;They have purchased between 3 months and 1 year ago;9.9
Size of the household: Households with 2 members;They have purchased in the last year;7.2
Size of the household: Households with 2 members;Persons who have not purchased via the Internet;52.2
Size of the household: Households with 3 members;Total Internet users in the last 3 months;6,490,557
Size of the household: Households with 3 members;They have purchsed in the last month;15.7
Size of the household: Households with 3 members;They have purchased between 1 month and 3 months ago;11.3
Size of the household: Households with 3 members;They have purchased between 3 months and 1 year ago;11.6
Size of the household: Households with 3 members;They have purchased in the last year;6.9
Size of the household: Households with 3 members;Persons who have not purchased via the Internet;54.4
Size of the household: Households with 4 members;Total Internet users in the last 3 months;7,893,486
Size of the household: Households with 4 members;They have purchsed in the last month;14.1
Size of the household: Households with 4 members;They have purchased between 1 month and 3 months ago;11.2
Size of the household: Households with 4 members;They have purchased between 3 months and 1 year ago;10.5
Size of the household: Households with 4 members;They have purchased in the last year;7.0
Size of the household: Households with 4 members;Persons who have not purchased via the Internet;57.2
Size of the household: Households with 5 or more memberss;Total Internet users in the last 3 months;2,828,875
Size of the household: Households with 5 or more memberss;They have purchsed in the last month;12.5
Size of the household: Households with 5 or more memberss;They have purchased between 1 month and 3 months ago;9.8
Size of the household: Households with 5 or more memberss;They have purchased between 3 months and 1 year ago;10.1
Size of the household: Households with 5 or more memberss;They have purchased in the last year;7.6
Size of the household: Households with 5 or more memberss;Persons who have not purchased via the Internet;60.1
Nationality: Spanish;Total Internet users in the last 3 months;19,282,881
Nationality: Spanish;They have purchsed in the last month;15.8
Nationality: Spanish;They have purchased between 1 month and 3 months ago;11.8
Nationality: Spanish;They have purchased between 3 months and 1 year ago;11.1
Nationality: Spanish;They have purchased in the last year;7.4
Nationality: Spanish;Persons who have not purchased via the Internet;54.0
Nationality: Foreign;Total Internet users in the last 3 months;2,912,810
Nationality: Foreign;They have purchsed in the last month;12.0
Nationality: Foreign;They have purchased between 1 month and 3 months ago;8.6
Nationality: Foreign;They have purchased between 3 months and 1 year ago;8.1
Nationality: Foreign;They have purchased in the last year;6.1
Nationality: Foreign;Persons who have not purchased via the Internet;65.2