Demographic characteristics;Country of origin of the sellers;Total
Total Persons;Total persons who have purchased via the Internet in the last 12 months;8,338,799
Total Persons;National sellers;80.6
Total Persons;Sellers from other EU countries;30.9
Total Persons;Sellers from the rest of the world;15.7
Total Persons;Unknown country of origin of the sellers;8.6
Sex: Males;Total persons who have purchased via the Internet in the last 12 months;4,696,095
Sex: Males;National sellers;78.8
Sex: Males;Sellers from other EU countries;32.2
Sex: Males;Sellers from the rest of the world;19.4
Sex: Males;Unknown country of origin of the sellers;9.5
Sex: Females;Total persons who have purchased via the Internet in the last 12 months;3,642,704
Sex: Females;National sellers;83.0
Sex: Females;Sellers from other EU countries;29.1
Sex: Females;Sellers from the rest of the world;10.9
Sex: Females;Unknown country of origin of the sellers;7.6
Age: 16 to 24 years old;Total persons who have purchased via the Internet in the last 12 months;1,299,637
Age: 16 to 24 years old;National sellers;76.4
Age: 16 to 24 years old;Sellers from other EU countries;28.4
Age: 16 to 24 years old;Sellers from the rest of the world;17.2
Age: 16 to 24 years old;Unknown country of origin of the sellers;10.8
Age: 25 to 34 years old;Total persons who have purchased via the Internet in the last 12 months;2,708,415
Age: 25 to 34 years old;National sellers;83.4
Age: 25 to 34 years old;Sellers from other EU countries;29.5
Age: 25 to 34 years old;Sellers from the rest of the world;18.1
Age: 25 to 34 years old;Unknown country of origin of the sellers;8.3
Age: 35 to 44 years old;Total persons who have purchased via the Internet in the last 12 months;2,320,624
Age: 35 to 44 years old;National sellers;79.7
Age: 35 to 44 years old;Sellers from other EU countries;32.1
Age: 35 to 44 years old;Sellers from the rest of the world;14.3
Age: 35 to 44 years old;Unknown country of origin of the sellers;8.7
Age: 45 to 54 years old;Total persons who have purchased via the Internet in the last 12 months;1,314,218
Age: 45 to 54 years old;National sellers;83.0
Age: 45 to 54 years old;Sellers from other EU countries;30.6
Age: 45 to 54 years old;Sellers from the rest of the world;13.4
Age: 45 to 54 years old;Unknown country of origin of the sellers;6.7
Age: 55 to 64 years old;Total persons who have purchased via the Internet in the last 12 months;541,648
Age: 55 to 64 years old;National sellers;80.3
Age: 55 to 64 years old;Sellers from other EU countries;37.4
Age: 55 to 64 years old;Sellers from the rest of the world;12.6
Age: 55 to 64 years old;Unknown country of origin of the sellers;7.8
Age: 65 to 74 years old;Total persons who have purchased via the Internet in the last 12 months;154,257
Age: 65 to 74 years old;National sellers;60.2
Age: 65 to 74 years old;Sellers from other EU countries;35.4
Age: 65 to 74 years old;Sellers from the rest of the world;11.1
Age: 65 to 74 years old;Unknown country of origin of the sellers;14.7
Habitat: More than 100,000 inhabitants and provincial capitals;Total persons who have purchased via the Internet in the last 12 months;3,816,366
Habitat: More than 100,000 inhabitants and provincial capitals;National sellers;80.6
Habitat: More than 100,000 inhabitants and provincial capitals;Sellers from other EU countries;33.0
Habitat: More than 100,000 inhabitants and provincial capitals;Sellers from the rest of the world;17.0
Habitat: More than 100,000 inhabitants and provincial capitals;Unknown country of origin of the sellers;8.6
Habitat: 50,000 to 100,000 inhabitants;Total persons who have purchased via the Internet in the last 12 months;894,866
Habitat: 50,000 to 100,000 inhabitants;National sellers;80.3
Habitat: 50,000 to 100,000 inhabitants;Sellers from other EU countries;36.4
Habitat: 50,000 to 100,000 inhabitants;Sellers from the rest of the world;18.0
Habitat: 50,000 to 100,000 inhabitants;Unknown country of origin of the sellers;6.1
Habitat: 20,000 to 50,000 inhabitants;Total persons who have purchased via the Internet in the last 12 months;1,170,212
Habitat: 20,000 to 50,000 inhabitants;National sellers;81.2
Habitat: 20,000 to 50,000 inhabitants;Sellers from other EU countries;28.5
Habitat: 20,000 to 50,000 inhabitants;Sellers from the rest of the world;17.3
Habitat: 20,000 to 50,000 inhabitants;Unknown country of origin of the sellers;8.4
Habitat: 10,000 to 20,000 inhabitants;Total persons who have purchased via the Internet in the last 12 months;1,051,848
Habitat: 10,000 to 20,000 inhabitants;National sellers;77.9
Habitat: 10,000 to 20,000 inhabitants;Sellers from other EU countries;29.1
Habitat: 10,000 to 20,000 inhabitants;Sellers from the rest of the world;13.6
Habitat: 10,000 to 20,000 inhabitants;Unknown country of origin of the sellers;8.3
Habitat: Less than 10,000 inhabitants;Total persons who have purchased via the Internet in the last 12 months;1,405,507
Habitat: Less than 10,000 inhabitants;National sellers;82.3
Habitat: Less than 10,000 inhabitants;Sellers from other EU countries;24.7
Habitat: Less than 10,000 inhabitants;Sellers from the rest of the world;10.8
Habitat: Less than 10,000 inhabitants;Unknown country of origin of the sellers;10.7
Size of the household: Households with 1 member;Total persons who have purchased via the Internet in the last 12 months;404,926
Size of the household: Households with 1 member;National sellers;77.6
Size of the household: Households with 1 member;Sellers from other EU countries;36.9
Size of the household: Households with 1 member;Sellers from the rest of the world;19.3
Size of the household: Households with 1 member;Unknown country of origin of the sellers;11.1
Size of the household: Households with 2 members;Total persons who have purchased via the Internet in the last 12 months;1,642,932
Size of the household: Households with 2 members;National sellers;81.4
Size of the household: Households with 2 members;Sellers from other EU countries;34.0
Size of the household: Households with 2 members;Sellers from the rest of the world;17.8
Size of the household: Households with 2 members;Unknown country of origin of the sellers;8.8
Size of the household: Households with 3 members;Total persons who have purchased via the Internet in the last 12 months;2,518,190
Size of the household: Households with 3 members;National sellers;80.1
Size of the household: Households with 3 members;Sellers from other EU countries;29.9
Size of the household: Households with 3 members;Sellers from the rest of the world;12.1
Size of the household: Households with 3 members;Unknown country of origin of the sellers;10.1
Size of the household: Households with 4 members;Total persons who have purchased via the Internet in the last 12 months;2,850,699
Size of the household: Households with 4 members;National sellers;80.7
Size of the household: Households with 4 members;Sellers from other EU countries;30.1
Size of the household: Households with 4 members;Sellers from the rest of the world;15.2
Size of the household: Households with 4 members;Unknown country of origin of the sellers;7.1
Size of the household: Households with 5 or more memberss;Total persons who have purchased via the Internet in the last 12 months;922,052
Size of the household: Households with 5 or more memberss;National sellers;81.6
Size of the household: Households with 5 or more memberss;Sellers from other EU countries;27.6
Size of the household: Households with 5 or more memberss;Sellers from the rest of the world;21.7
Size of the household: Households with 5 or more memberss;Unknown country of origin of the sellers;8.1
Nationality: Spanish;Total persons who have purchased via the Internet in the last 12 months;7,494,219
Nationality: Spanish;National sellers;82.8
Nationality: Spanish;Sellers from other EU countries;29.0
Nationality: Spanish;Sellers from the rest of the world;15.2
Nationality: Spanish;Unknown country of origin of the sellers;8.5
Nationality: Foreign;Total persons who have purchased via the Internet in the last 12 months;844,580
Nationality: Foreign;National sellers;61.2
Nationality: Foreign;Sellers from other EU countries;47.2
Nationality: Foreign;Sellers from the rest of the world;19.7
Nationality: Foreign;Unknown country of origin of the sellers;10.1